Inbound or outbound marketing which works better

Inbound or Outbound Marketing?

Which works better?

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OUTBOUND MARKETING • Marketer-driven PUSH marketing • Tactics: billboards, TV/radio commercials, newspaper/magazine ads, trade shows, cold calling, direct mail, pop-up ads

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OUTBOUND MARKETING PROS

• May be more effective for new products or inventions • May work well in highly competitive or saturated markets • Good prestige/reputation building (think megaevent sponsorship advertising)

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CONS

• May be perceived as intrusive and irritating • May be ignored by prospects • High cost - low yield (may be prohibitively expensive) • Difficult to track ROI

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INBOUND MARKETING • Customer-driven PULL marketing • Tactics: SEO, website, Social Media, Adwords PPC, infographics, webinars, videos, blogs/white papers

Interics Designs Pvt. Ltd

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INBOUND MARKETING PROS

• • • •

Internet friendly Cost-effective Measureable results Helps builds long-term relationships with customers • Non-invasive • Can evoke an emotional response – and go viral

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CONS

• Requires time and strategic planning to be effective • Time consuming • Requires diverse skills so building a team can be expensive • Takes more research and strategy - learning curve can be steep • Reputation can be damaged by negative feedback

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SO WHICH IS BETTER? • Neither – it’s not an either/or decision • Each has useful strategies and tools • Marketers need a combination of the two based on: – the space you operate in (B2B or B2C) – how soon you need results – what is your marketing budget – what are the competitors doing

Interics Designs Pvt. Ltd

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SO WHAT NEXT? • Seek the help of a multi-disciplinary agency or marketing consultant • They’ll be able to take what they learn about your business and build a holistic strategy • They will apply their knowledge and help you strike the right and relevant balance of inbound and outbound marketing

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Interics Designs Pvt. Ltd

www.intericsdesigns.com

INTERICS DESIGNS PVT. LTD. • A strategic Integrated Branding agency, offering a complete gamut of marketing strategy, design and communication services • Services span from Digital marketing to trade show stand design & execution, corporate branding to marketing collaterals design, advertising to spatial branding • Interics has almost 3 decades of experience and expertise, working in both Inbound & Outbound Marketing, for both B2C and B2B clients.

Interics Designs Pvt. Ltd

www.intericsdesigns.com

CONTACT

020 4106 2600/+91 7387744422 www.intericsdesigns.com

Interics Designs Pvt. Ltd

www.intericsdesigns.com