Integrated Branding

Integrated Branding: Synergising & Streamlining Communication for Building Brand Equity

• The B2B landscape is noisy, confusing and ever-changing

The need for Integrated Branding

• Marketing, PR, B2B branding, digital communications, television, space branding, outdoor - the opportunities and challenges for presenting and reinforcing your brand keep growing

• Coherence (different communications, logically connected)

The 4 Cs of Integrated Branding (According to Pickton and Broderick in their book, ‘Integrated Marketing Communications’)

• Consistency (multiple messages supporting & reinforcing but never contradictory) • Continuity (connected & consistent communications through time) • Complementary (synergistic)

What is Integrated Branding?

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A holistic process in action, combining research, strategy, design and execution - under one large ‘brand umbrella’.

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It articulates your brand promise and then communicates it with clarity, synergy and consistency across various channels and touch-points

What does Integrated Branding achieve?

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Makes your brand recognizable: Your stakeholders will know your brand wherever they encounter it. Visiting your factory or your office, meeting you at an exhibition, browsing your website or seeing your ad in a magazine.

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Makes your brand believable: Each interaction with your brand will “feel” the same, speak the same language – so as to breed familiarity and trust in each interaction.

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Makes your brand compelling: By delivering your brand with synergy and consistency, there will be a buy-in – from prospective customers, employees or investors.

• Above all, it builds Brand Equity, the intangible asset that adds psychological and financial value to the brand/company.

Talk to Interics Designs

• Interics Designs can partner with companies to build integrated brand communication that builds and boosts brand equity. • Based on the important touch-points, Interics knits together brand communications to optimize brand messaging.

• A multi-disciplinary creative design agency in India, Interics has proven expertise in Integrated Brand Strategy and Image Brand Building resulting in higher brand equity for our client’s brand.

• Interics also excels in Corporate Identity programs, and has considerable experience in exhibition design, environment branding and digital marketing.

• Over almost 3 decades, Interics has worked for a number of B2B clients, from Pharma, Automation, Automobile to Heavy Machineries.

www.intericsdesigns.com