PACKAGING DESIGN AND CUSTOMER EXPERIENCE

Pune | Mumbai | London An ISO 9001:2008 Company

CREATING INTELLIGENT DESIGN SYSTEMS

PACKAGING DESIGN AND CUSTOMER EXPERIENCE Pune | Mumbai | London An ISO 9001:2008 Company

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www.intericsdesigns.com

PACKAGING DESIGN AND CUSTOMER EXPERIENCE According to Tim O'Reilly, "Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a product in the marketplace. Ultimately, the goal of a packaging design is to meet marketing objectives by distinctively communicating a consumer product's personality or function and generating a sale."

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SUPERMARKET

DEPARTMENT STORES MASS MERCHANDISERS SPECIALTY STORES ONLINE STORES RETAIL MARKETING SITES

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MULTIPLE SITES = MULTIPLE OPPORTUNITIES TO ATTRACT CUSTOMERS Today, there are thousands of different products on the shelves of a supermarket. And there are many more sites where products are displayed, which offer an opportunity to attract consumers through packaging design.

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Communicate

product information clearly

BASIC OBJECTIVES OF PACKAGING DESIGN

Display your brand identity

Promote your product's USP

Attract prospective customers

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IMPORTANCE OF CUSTOMER EXPERIENCE The buzzword in marketing and design today is user experience. It's about usability and accessibility. It's about providing pleasure and enjoyment in interactions with the brand. So naturally, as a crucial brand expression, packaging design has unique power to elevate the customer experience.

Optimizing its impact both on the shelf and in the hand of the consumer is paramount to generating a positive product experience resulting in brand buy-in.

It’s essential that products are packaged in a way that not only makes the goods easily identifiable but also effectively depicts the brand Š 2020 Interics Designs Pvt. Ltd | All rights reserved

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Optimize impact both on the shelf and in the hand of the consumer

Package to make the goods easily identifiable and also effectively depict the brand

Opt for unfussy graphic design and colours that communicate your brand and product message simply and distinctly

HOW TO ELEVATE CUSTOMER EXPERIENCE

Make the 'unboxing' experience quick and user-friendly

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Clearly communicate the brand's values, personality, story and positioning

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BRAND BUILDING, THROUGH PACKAGING DESIGN

Packaging, as a brand's primary touch point, plays an important role in clearly communicating a brand's values, personality, story and positioning.

By communicating this effectively, your packaging design will create a lasting, positive impression, building brand image and brand recall.

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PACKAGING DESIGN

BY INTERICS INBRANDS

With market research and design intelligence, Interics creates effective Packaging that communicates the brand promise and benefits with clutter-breaking design that’s aesthetic, functional and unique.

From brand naming and label design to structure design, our Packaging Design methodology helps your product develop your brand to stand out on the shelf, and create a memorable experience with the customer.

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ABOUT US

Interics is an Interdisciplinary Design Consultancy offering holistic and integrated solutions, for strong and Sustainable Brand Building.

Our focus is to translate our client’s business objectives into effective and future ready design solutions that meet critical scalability requirements.

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As a top branding agency, and strategic brand consultants with over 25 years of rich experience and diverse domain expertise, we collaborate with businesses large and small, to create powerful experiences across platforms.

Whether creating new brands or energizing old ones, our dynamic team uses strategic thinking, proven methodologies, efficient practices and a customised design approach to unleash brand potential and empower business growth.

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To build and promote your brand with strategic thinking, creativity and assured results,

CONTACT US.

CREATING INTELLIGENT DESIGN SYSTEMS

020 4630 4200 | +91 8744819236 www.intericsdesigns.com

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