Seger Spring&Summer 2020

SOCKS FOR ATHLETES SINCE 1947 SPRING & SUMMER 2020

CONTENTS RUN FOR LIFE 4-5 RE-RUN 6-9 SEGER SENSE PURE 10-13 A PERSONAL VICTORY 14-15 WITH A SENSE FOR FEET 16-17 SEGER SENSE COLLECTION 18-25 DIZZYING HEIGHTS 24 SEGER SENSE TREKKING 25 SEGER FOOTBALL 26-27 SEGER SPORT 28-29 EVERYDAY COTTON 30-31 EVERYDAY WOOL 32-33 MATERIAL GUIDE 34-35 AGENTS 36

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GIVING THE BODY YOU INHABIT WHAT IT DESERVES IS YOUR PERSONAL RESPONSIBILITY. GIVING THE PLANET WE LIVE ON THE SAME CARE IS SOMETHING WE MUST ALL DO TOGETHER. AS A TEAM.

RUN FOR LIFE. For many people, the reason they run is...

The feeling they get afterwards.

The sweat running down their spine.

The blood pumping. The heart beating. The taste of iron.

Total exhaustion of the lungs – and recovery.

Proof that the whole system is working.

The feeling of being alive.

Giving the body you inhabit what it deserves is your personal responsibility. Giving the planet we live on the same care is something we must all do together. As a team.

It is all about leaving the smallest possible footprint behind us.

For the next generation, and the generation after that.

At Seger we make active choices to identify climatesmart options. By producing top-quality socks that last for mile after mile, we can contribute to reduced consumption.

Our socks are made in Sweden in a place we love, by people we care about.

Our factory in Röshult is powered entirely by certified clean wind power. Because we know that care is sustainable. Caring about our planet – about each other and about your feet.

There is only one way, both in life and on the running track.

Forward.

Welcome! Stride into the future with us.

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6

RE-RUN

A SMALL STEP FOR US, BUT A GIANT LEAP FOR ALL RUNNERS. However good you are as a runner, you can never run away from yourself or your deeds. Everything comes back, in one way or another. Just like one big circuit.

That is why it is important to make conscious choices. In our case, for example, our new Seger Sense products are made from waste from the textile industry, which would otherwise have just been thrown away. Now those scraps become high-tech eco friendly running socks instead, also with phenomenal wear resistance and comfort.

Our socks made from recycled polyamide reduce resource consumption in the manufacturing process by 85-96% in comparison with traditional yarn. Now the choice is yours.

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KNITTED USING 100% PURE WIND POWER FROM 100% RECYCLED POLYAMIDE. 100% recycled material. That’s what the polyamide thread in the new Seger Sense socks contain. Reco Nylon, developed by technology company NUREL, is one of the most eco friendly alternatives to classic yarn. Allow us to tell you why.

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89% 88%

Reco Nylon reduces by an average of 89% the use of resources, such as water, chemicals and energy consumption, in the manufacturing process.

Carbon dioxide emissions are reduced by 88% and waste by 96% compared with conventional production.

96%

Reco Nylon also markedly reduces the impact on water, air and the ozone layer through its manufacturing process.

All raw materials come from the vicinity of the factory, which is powered entirely by renewable energy – just like our own factory.

Our first tests of sample socks show that runners perceive the material as more comfortable on the foot than conventional yarn. We also note that wear resistance is at least as good, if not better, than the previous generation of Seger Sense socks.

So run. Run again. And again. And again.

PRECONSUMER INDUSTRIAL WASTE

CONTINUOUS MECHANICAL PROCESS

RECYLED POLYMER

RECYLED NYLON YARNS

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Pure. As in “clean”.

The air we breathe.

Our lungs – filled with the oxygen of the thousands of trees that line the path we run.

The water we drink.

Cold – as you sip from the stream that babbles through the rocks.

Pure enjoyment.

The energy that’s released when you smash your goals in an intense running session.

SEGER SENSE

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PURE

A clear conscience.

Knowing how much energy you’re saving.

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Seger Sense has been evolving for over 20 years. Our socks have always been made in Sweden. Now, using pure wind power. That way, we save on transport and energy.

We have over 70 years’ experience and a history and expertise that make us humble about the future. Our goal has always been to create sustainable products that can withstand 12

years of use. Now, we’ve

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managed to produce socks that use almost 90% less resources in manufacturing too. Introducing Seger Sense Pure.

60% recycled polyamide.

37% pure EXP-treated wool.

100% renewable energy.

RUNNING THIN WOOL LOW CUT

RUNNING MID WOOL

Made in Sweden.

A PERSONAL VICTORY We have had the privilege of working alongside some of the world’s foremost athletes. Men and women who have dedicated their lives to their sport, to their performance and to their equipment. They have pushed themselves – and our products – year after year, to the absolute max. Not just for their own sake, or for ours.

But for your sake.

The vast majority of those who wear our socks are joggers.

Enthusiasts. Purposeful fighters and curious adventurers.

With neither Olympic medals nor sponsorship deals in their kit bag. But with one important thing in common – their passion for running.

Our passion is to develop ourselves and our socks for your sake. No matter what level you are at, what goals you have, or what you are called. It doesn’t matter to us where you come from, where you are headed or how fast you are moving. Your driving force is our driving force.

We want to give you a bigger and better experience in your active life. For us, your feet are the main thing, no matter how many or how big the steps you take.

Or how often.

GOLD MEDALS AREN'T REALLY MADE OF GOLD. THEY'RE MADE OF SWEAT, DETERMINATION, AND A HARD-TO-FIND ALLOY CALLED GUTS. DAN GABLE

WITH A SENSE FOR FEET. Seger Sense is our most technically accomplished collection of socks – so far.

Thanks to innovative solutions and special knits, all socks in the range have features that minimise chafing and maximise comfort, and which also help your muscles recover after a hard workout.

Without going overboard with our promises, we dare to assert that Seger Sense will improve both your training experience and your performance. Welcome to a future of more comfortable running!

On the following pages you will find our entire

SEGER SENSE COLLECTION 16

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RUNNING SENSE

RUNNING SENSE

000

001

195

001

RUNNING THIN MULTI LOW CUT 6018001 49% Polyamide, 42% Dri Release®/Cotton-Polyester, 5% Lycra®/Elastane, 4% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

000

RUNNING THIN NO SHOW 6018006 65% Dri Release®/Cotton-Polyester, 33% Polyamide, 2% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

000

001

RUNNING THIN LOW CUT 6018005 52% Dri Release®/Cotton-Polyester, 47% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

000

001

RUNNING THIN 6018007

52% Dri Release®/Cotton-Polyester, 45% Polyamide, 2% Reflective, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

18

19

000

001

164

126

RUNNING THIN COMPRESSION 6018008 58% Polyamide, 36% Dri Release®/Cotton-Polyester, 5% Lycra®/Elastane, 1% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

001

RUNNING THIN REDUCTIVE 6018002 57% Friction Relief, 38% Polyamide, 3% Lycra®/Elastane, 2% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

001

RUNNING THIN REDUCTIVE COMPRESSION 6018004 50% Friction Relief, 44% Polyamide, 4% Lycra®/Elastane, 2% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

000

001

RUNNING THIN WOOL LOW CUT 60200 02 56% Merinowool, 43% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

RUNNING SENSE

000045

RUNNING SENSE

000226

001164

001344

000248

RUNNING MID COMFORT 6018010 51% Polyamide, 26% Friction Relief, 20% Dri Release®/Cotton-Polyester, 2% Lycra®/Elastane, 1% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

20

21

344

226

145

000

001

RUNNING MID COMPRESSION 6018009 60% Polyamide, 35% Friction Relief, 4% Lycra®/Elastane,1% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

000045

000226

001164

001344

RUNNING MID COMFORT LOW CUT 6018011 51% Polyamide, 26% Friction Relief, 20% Dri Release®/Cotton-Polyester, 2% Lycra®/Elastane, 1% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

000248

164

RUNNING SENSE

001

RUNNING SENSE

000

RUNNING MID TRAIL 6018013

68% Polyamide, 28% Dri-Release®/Cotton-Polyester, 3% Lycra®/Elastane, 1% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

000

001

R U N N I N G M I D D I S TA N C E 6018012 55% Polyamide, 41% Polycolon, 3% Lycra®/Elastane, 1% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

22

23

000

001

RUNNING MID 6018003

67% Dri Release®/Cotton-Polyester, 30% Polyamide, 2% Reflective, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

000

001

RUNNING MID WOOL 6020001

60% Polyamide, 37% Merinowool 2% Lycra®/Elastan, 1% Reflective Size: 34-36, 37-39, 40-42, 43-45, 46-48

TREKKING SENSE

164

AT DIZZYING HEIGHTS WITH SEGER SENSE TREKKING MID 24

IT IS ONE THING TO DEVELOP AND TEST SOCKS ON THE

fire, earth and water. We listen to many exciting tales, and it strikes me

FACTORY FLOOR; SOMETHING COMPLETELY DIFFERENT TO

that the monks, who live at the monastery for up to eight years, look so

DO IT ON THE DRUK PATH. WE SENT SUSANNE SEGERQVIST,

peaceful.

DESIGN AND DEVELOPMENT MANAGER, TO CHALLENGE HERSELF AND OUR TREKKING SOCKS. HERE ARE NOTES FROM HER DIARY FROM THE DIZZYING HEIGHTS OF BHUTAN. On the first day of hiking we take with us a lunch box containing juice, an egg, a chicken leg, a potato cake and sandwiches. Just as we are heading into the forest, the rain comes. Gentle rain at first, but then the heavens open and rain and hail pour down one after the other. It strikes my hands so hard it hurts, and thunder booms in the mountains.

When we return to camp after several hours of soaking wet hiking, my body is completely numb from cold, wet and exhaustion. The monks we meet along the way cannot remember ever having experienced

First through forest growing at 4,000 m, then zigzagging in the open

a peak and shout out towards a light further away. It turns out to be a yak herders’ camp. Suddenly there is a flash of lightning that lights up the entire sky for several seconds. Luckily, our guide has heard us and comes with a lamp. Together we go back at a snail’s pace, chilled and shaken. We sleep well at an altitude of 4,000 metres, with the day’s route having taken us nine hours to accomplish.

and uneven terrain in an environment like a rainforest. The dogs run along with us the whole way. We pass a monastic school, a temple, paddy fields and several sacred monuments. When we arrive at our destination we are met by a table set with beer, sandwiches and pastries. A much longed-for surprise, to say the least!

mostly up!

journey with many ups and downs – quite literally! A

down into my lungs, and my body feels good. We continue up to the summit, heading for Taktsang Goemba, or Tiger’s Nest Monastery, as it is also called. With us we have prayer flags in colours that symbolise

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in total darkness, without knowing where we are going. We stop on

Walking the Druk Path in Bhutan was a tumultuous

entering the forest. My breathing rate increases, the air finding its way

69% Merino wool, 30% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

I puff and pant, but grit my teeth and carry on. Soon we are walking

on a 45° slope. Once up, we continued up a bit and down a bit –

We hike past houses and the king’s flower plantations, before

TREKKING MID 6018015

terrain. The rain and thunder are back. I get sweaty in my rain gear.

dings, we go down, down, down among boulders and through mud

to dry, and we pack in order to move a further 200 metres straight up.

53% Polyamide, 46% Merino wool, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

001

lamps, and we increase our pace in spite of steep slopes and difficult

After a good night’s sleep and a dawn breakfast in frosty surroun-

yaks, mules, horses and a magical view. All our wet gear is hung out

LINER THIN 6018018

164

561

before dark, but the light is already fading. We do not have any head-

warm. It works, and it feels comforting.

skies, and the incredible views reveal themselves. Around us we see

160

It feels like a long way back to the camp. The plan is to get there

such bad weather. At night several of us sleep in the same tent to keep

The next day, we are relieved to wake up to sun and clear blue

001

real challenge from the first moment, and an adventure I recommend in spite of everything. My top tips? Eat and drink properly, go slowly downhill, use sunscreen and last but certainly not least – take good care of your feet!

Susanne Segerqvist

568

195

TREKKING PLUS 6018014

001

80% Merino wool, 19% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

001

195

568

TREKKING PLUS COMPRESSION 6018016 48% Merino wool, 49% Polyamide, 3% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

SEGER FOOTBALL

001

000

001

036

104

126

226

SEGER FOTBALL 6012404

26

99% Polyamide, 1% Lycra®/Elastane Size: 28-30, 31-33, 34-36, 37-39, 40-42, 43-45 Available in basic colours.

27

226

036

001

000 126

TEAM LOGO SOCK 6012014

99% Polyamid/Polyamide, 1% Lycra®/Elastane Available with optional logo/text on leg.

Available in basic colours.

104

000

SEGER SPORT

SEGER SPORT

463

310

211

001

000

PRORUNNER COMPRESSION 6017003 91% Polyamide, 9% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

28

29 000

144

307

RUNNING ACTIVE 6005458

80% Polyamide, 18% Polyester, 2% Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

000

463

310

PRORUNNER 6017002

94% Polyamide, 6% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

211

001

353

001

SEGER EVERYDAY COTTON

001

SEGER EVERYDAY COTTON

121

195

706

436

001

164

EC4 6017405

325

77% Organic cotton, 20% Polyamide, 3% Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

644

77% Organic cotton, 20% Polyamide, 3% Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

77% Organic cotton, 20% Polyamide, 3% Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

001

436

EC9 6019409

EC1 6017402

30

706

001

416

EC10 6019410

195

77% Organic cotton, 20% Polyamide, 3% Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

31

001

EC11 6019411

706

77% Organic cotton, 20% Polyamide, 3% Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

SEGER EVERYDAY WOOL

SEGER EVERYDAY WOOL

164

160

795

001

ED1 6014007

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51% Merino wool, 48% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

301000

001000

ED13 6019004

791000

51% Merino wool, 48% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

001

000

164

ED12 6019005

51% Merino wool, 48% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

001

725

ED14 6019014

301

51% Merino wool, 48% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-4848

537

301

001

ED15 6019015

51% Merino wool, 48% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

671

301

ED17 6019017

001

51% Merino wool, 48% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

725

537

301

ED16 6019016

51% Merino wool, 48% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

001

301

ED18 6019018

160

51% Merino wool, 48% Polyamide, 1% Lycra®/Elastane Size: 34-36, 37-39, 40-42, 43-45, 46-48

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THE NUMEROUS ADVANTAGES OF FRICTION RELIEF: • Minimum friction compared with other fibres and solid materials. Even when the socks are wet.

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TECHNOLOGICAL MATERIALS ENABLES BETTER PERFORMANCE

RECO NYLON Reco Nylon polyamide thread is one of the most eco friendly alternatives to classic yarn. Reco Nylon consists of 100% recycled material, made from

• Wear-resistant and non-bobbling even when compared with polyamide.

waste from the textile industry. The manufacture of Reco

• Good resistance to chemicals, so it can be washed again and again.

such as water, chemicals and energy consumption, by

• Does not absorb water, dries quickly, which reduces friction.

Nylon reduces, among other things, the use of resources, an average of 89% compared with the manufacture of ordinary polyamide. Socks made using Reco Nylon have a high level of comfort and are extremely durable.

• Repels oil – easy to keep clean.

• Flameproof (LOI of 95 %). Used for fire brigade uniforms and socks.

• UV resistant. We give a 20-year guarantee on the surface structure of the material.

• Excellent colour fastness.

• Resistant to biological fouling.

• Antibacterial yarn.

• Does not shrink during washing, tumble-drying, boiling or steaming.

THE KNITTING IN COMPRESSION SOCKS enables increased pressure on body tissue, which triggers faster blood flow from muscles back to the heart during rest and activity. Compression can press waste out of body tissue, which contributes to faster recovery after training or competition. This makes for healthier muscles and reduces muscle soreness. Seger invested in its own compression lab – to develop and refine compression sock functions.

EXP 4.0 WOOL is specially treated via a unique formula that contains fewer chemicals (e.g., chlorine) and uses up to 50% less water than older treatments – to make wool that withstands machine washing and drying.

EXP 4.0 is the first wool treatment that meets these rigorous standards: Bluesign®, Global Organic Textile, and Oeko-Tex.

MERINO WOOL. Merino sheep wool is fine and silky soft. Its unique structure provides exceptionally high thermal insulation. This wool warms when it’s cold and breathes when it’s hot – thus enabling a constant body temperature.

DRI-RELEASE® is a unique fabric that feels like cotton and

It has good moisture-wicking capabilities which facilitate a dry, comfortable feeling next to the skin. Unlike other ma-

keeps wearers comfortable, dry and odour-free. Made from

terials, merino wool warms even when damp. Creatine in

a patented yarn, with just a trace of natural fibers. Dri-re-

the wool makes it naturally antibacterial and frees you from

lease combines the best of both qualities - it wicks moisture

unpleasant odor in your socks.

®

away from the skin and it’s soft to the touch.

A Freshguard® treatment embedded in the yarn virtually eliminates odour.

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DESIGNED

SEGER EUROPE AB

SE-523 61 Gällstad Phone: +46 321 260 00 Customer service: +46 321 260 50 order@seger.se www.seger.se

AUSTRALIA

RW-IMPORTS PTY LTD 11 Loche Place Stirling, Act 2611, Australia Phone: 421284808 Cell: 439141861

CANADA

PARIS GLOVE OF CANADA LTD 2315 Rue Cohen Montreal, Qc H4R 2N7 Canada Phone: 514-345-0135 Fax: 514-342-7362 admin@parisglove.com

DENMARK & GREENLAND

AND DEVELOPED SINCE 1947

IN

SWEDEN

GERMANY & AUSTRIA

RUSSIA

Esterhazyplatz 2/6 7000 Eisenstadt Phone: +49 6209 794648 info@2117sweden.de

7 Korp. 1 Remeslennaya str.

St.Petersburg 197110, Russia Phone: +07 812 449 2888 Fax: +07 812 449 2889 all@redfox.ru www.redfox.ru

WØHLK SPORTSWEAR APS

STYLE 2117 TEXTILHANDEL GMBH

FINLAND

NEW ZEALAND

Yrittäjantie 6 FIN–67100 Kokkola Phone: +358 20 730 1730

Level1, 262 Thorndon Quay Thorndon, Wellington New Zealand Phone: 44736459 Cell: 21490844

Malling Bjergevej 78 DK-8340 MALLING Phone: +45 86 93 14 44 sw@he-sport.dk www.he-sport.dk

OY HW-COMPANY LTD

FRANCE

WOOD AGENCY SAS

49 chepin ot the Pont Albertin 73200 Albertville France Phone: +33 6 37 05 64 90

COLORADO TRADERS

POLAND CORSA

Al. Kochanowskiego 81 51- 602 Wroclaw, Polen Phone: +791 723 666

WEBSHOP:www.seger.se

@segereurope

RED FOX OUTDOOR EQUIPMENT

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STUPEL S.R.O.

Moyzesová 46 040 01 Košice Slovenská republika IO: 47 456 205 info@stupel.com Phone: +421 55 62 51 257

USA

GLOVES INTERNATIONAL INC 2445 State HWY 30 Mayfield, NY 12117 USA Phone: (800) 262 0978 www.segersports.com