Ppartnerms2014 en orlen 2

Partner's Presentation

2014

Our passion shall create the biggest and the only one of this type event in Poland, with a scent of motorsport. We know how to do it, that is why, one more time in Warsaw, we shall present so many attractions in one place!

6-7 September, Warsaw, Bemowo Airport

IDEA POPULARIZATION OF MOTORSPORT We want to propagate sport as the form of spending free time with friends and motorization fans. INTER CARS MOTOR SHOW sets new trends by combining motorization with entertainment. Our overall aim is to be the leader of entertainment market in Poland.

LEARNING BY ENTERTAINMENT AND ACTIVE LEISURE Combining useful operations with pleasure. Despite sports character of the event we do not forget about safety of driving.

Presentations of modern solutions and lectures and shows led by the drivers - participants of the show, are used to promote safety.

IDEA CONSOLIDATES We assume cooperation with Partners, whose aim is creating new quality of active leisure.

BRAND PROMOTION AMONG PARTICIPANTS OF THE EVENT SpeciďŹ city of the event and variety of attractions make lots of people come to it, and they are not only motorization fans, moreover they are not any longer men mostly. More and more often the whole families come to our event. This, in turn, means possibility of reaching a wider range of people - prospective customers. We invite motorization professionals, but also those people, who wish to spend their free time in an interesting way, with their families and friends. By oering a variety of entertainment we can reach a wide range of fans of motorization, music and good fun.

FACTS A feast for motorization fans WHERE & WHEN? Bemowo Airport / Warsaw, 6-7 September 2014

SIZE? 200,000m 2 for shows, concerts, exhibitions, races, trade fair, presentations, games, competitions and many other attractions...

FOR WHOM? We are expecting around 50 thousand motorization fans from all over Poland

INTER CARS MOTOR SHOW Bemowo 2012

ATTRACTIONS MOTORBIKE FREESTYLE AND STUNT Incredible show of controlling motorbikes and ATVs

MASTER RACE A race of top Polish racing drivers

JET BIKE & JET CAR The only in Europe car and bike with jet engine The car can reach 400km/h on a distance of 400 meters

ATTRACTIONS

MONSTER TRUCK Huge wheels crushing cars

STUNT SHOWS Fascinating shows presented by stuntmen

DRIFT CHALLENGE Radical SR3RS

Drift shows and drifting competition

ATTRACTIONS FOR CHILDREN Racing tracks, F1 simulators

Uncompromised super-car created for racing

DANCE SHOWS, CONCERTS different bands, different styles

SPORT MASTERS Maciej Oleksowicz

Jerzy Duduek

Bartek Ostałowski

Krzysztof Hołowczyc Wojciech Chuchała Przemysław Saleta

Radosław Grześkowiak and Adam Kornacki as entertainers

ZONES

SHOW AND RACING ZONE On the runway of Bemowo airport, with tribunes for spectators

SEE PROFESSIONAL TEAMS IN PIT-STOP ZONE Technical and technological novelties

MUSIC ZONE Music stars' shows, concerts, dance shows, DJ

DIVISION INTO ZONES: OPEN (for everyone) IC ZONE

NIGHT

MOTOR SHOW

First in Poland, spectacular Night Motor Show! Â

The climax of the evening - a drive of Jet Car with 15,000Hp!

KNOW HOW Increase in number of guests of Inter Cars SA EXPO 7

8 15 23

40 50

6 3 x1000

We have gained huge knowledge and practice by organizing industrial event for 13 years, called "Exhibition Fair of Spare Parts, Tools and Garage Equipment" and many other industrial events, such as: 1/4 mile racing shows, Garage Masters' Gala, The Great Race and Special Stages, WRC Picnic...

The popularity of our events is confirmed by growing number of visitors and growing number of events organized by us.

HIGH BUDGET • • • •

We are investing PLN 6m in the event.

We are offering a counterbalance for other events of this kind in Poland.

We guarantee realization of the package which you decide on (conditions of the packages 1, 2 and 3 below) We are a market leader, large stock exchange company with equity reserves. Financial results of Inter Cars SA Capital Group in 2013 reached the level of PLN 3,500,000,000 • Thanks to our experience and passion we can deliver unforgettable attractions, setting new trends and astonishing our visitors.

• In previous years we gained patronage of the Mayor of Bemowo District and media patronage from RMF Maxxx radio.

ADVANTAGES

for PARTNERS

Package 1

worth PLN 250,000 • • • • • • •

Exhibition of banners on the area of the event and arena of Motor Show. Advertising space will be proportional to financial contribution Information about being the sponsor of the event in social media, as a supporting partner on www.facebook.com www.twitter.com, etc.

Expo area of 100m2 (10x10m) Presentation of the sponsor during a conference announcing the event Broadcasting advertisements of the sponsor during the event on the screens Logo of the partner in magazine dedicated for the event , (issue: 50,000 copies) Entrance tickets for Night Motor Show - 10 pieces.

Optionally we are offering to sign a contract which will guarantee obtaining all above mentioned advantages.

ADVANTAGES

for PARTNERS

Package 2

worth PLN 500,000 • • • • • • • • •

Exhibition of banners on the area of the event and arena of Motor Show. Advertising space will be proportional to financial contribution Expo area of 250m2 (10x25m) Logo on the webpage of the event - in the sponsor area at the bottom of the page Information about being the sponsor of the event in social media, as an additional partner on www.facebook.com www.twitter.com, etc.

Presentation of the sponsor during a conference announcing the event Logo of the partner in magazine dedicated for the event , (issue: 50,000 copies) Possibility of printing a free-of-charge ad in 1/2 page format + sponsored article Broadcasting advertisements of the sponsor during the event on the screens Entrance tickets for Night Motor Show - 25 pieces.

Optionally we are offering to sign a contract which will guarantee obtaining all above mentioned advantages.

ADVANTAGES

for PARTNERS

Package 3

worth PLN 1,000,000 • The name of the Company: - strategic partner used in the second part of the name of the event, e.g. Inter Cars Motor Show (Sponsored by..... , Technological partner, energized, etc.)

tickets, plans of the event and all the necessary information for guests) - logo on ID cards, straps and bands

• Website of the event: - logo of the partner in the website, in the top side, next to the name of the event - ad banner on the website for the period of 3 months (linked to website of the partner)

• Video, movies: - logo of the company in promotional movie of the event (published online, advertising area belonging to Bemowo district, underground) - product placement in movie promoting the event - logo of the company displayed on diodes (area 2x3, during the event) - logo of the company on movie relations of the event, published online, vimeo, YTB, industrial portals - publication of commercials of the sponsor during the event on screens

• Branding: - expo area of 1,000 m 2 - branding on external banners of the event - advertising area will be proportional to financial contribution - banners on the area of the event and Motor Show arena - advertising area will be proportional to financial contribution - stickers on cars of drivers participating in races - logo on POS materials (leaflets, posters,

- information about the partner in industry media - publications online -logo of the partner in magazine dedicated for the event , (issue: 50,000 copies).

Possibility of printing a free-of-charge ad in 1/1 page format + sponsored articleinformation about the status of the sponsor in social media at: www.facebook.com, www.twitter.com etc .

• Other: - possibility of putting an inflated gate at the main entrance to the event - the name of the company mentioned by the announcer during the event - own B-girls dressed in clothes with logo of the company - entrance tickets for Night Motor Show - 50 pieces.

- possibility of additional promotion on the area of the event - to be discussed - competitions - to be discussed

• Media: - presentation of the sponsor during a conference announcing the event

Optionally we are offering to sign a contract which will guarantee obtaining all above mentioned advantages.

We invite you to cooperation

INTER CARS MOTOR SHOW is the biggest motorization show in Poland.

By offering a variety of entertainment we can reach a wide range of fans of motorization, music and good fun. Once again, Bemowo Airport in Warsaw will be transformed into motorization centre of Poland.

We are offering you the possibility of participating in this project by sponsoring it.

Professional organization and precisely planned promotion are a guarantee of getting to a wide variety of customers.

Exhibition and attractions Rafał Jaskułka +48 665 39 12 04 rafal.jaskulka@intercars.eu Anna Śledź +48 665 39 11 83 anna.sledz@intercars.eu Agnieszka Fijałkowska +48 665 39 24 31 agnieszka.fijalkowska@intercars.eu

Media, communication and PR Joanna Król +48 665 39 12 07 joanna.krol@intercars.eu

THANK YOU

FOR YOUR ATTENTION