2015 Hi-Torque Media Guide by Tim

MOTO DIVISION

2015 MEDIA GUIDE DIRT BIKE - MOTOCROSS ACTION - DIRT WHEELS - ATV UTV ACTION

Dirt Bike magazine is the leading authority in the off-road world. Just looking at the evolution of the magazine, it mirrors the history of this sport. We started out #1 and have remained #1 for 45 years. No other publication or media can make that statement. And now, with dirt bike sales on the rise, our passiondriven sport is throttling past a testy economy and the constant bombardment of outside influences into a world where “doing it” is key. Our readers

live to ride and are obsessed with keeping their machines current, in tune and viable. This is one of the main reasons for the regrowth of the sport; the aftermarket is thriving. Ironically, this fits nicely into the mission statement of Dirt Bike. We’re riders, racers and tech heads. We live the sport, we go to the races, we play-ride with the stars. This

translates into editorial that showcases not only the machines, but also how both the pros and our staff make better machines for the public. We offer

our readers insight and tips they can’t get anywhere else, which gives them an edge over their friends and competitors. We’ve changed a bit of our content recently, offering much more in-depth howto pieces for riders who are keeping their machines for another year. You’ll also see that Dirt Bike is testing more products, knowing that our

readers are devoting generous amounts of their spendable income on their machines, plus the parts, accessories and gear that’s critical in the whole off-road experience. Dirt Bike magazine is the premier publication for the dirt enthusiast. Because the magazine covers the sport from woods racing to motocross, desert to closedcourse off-road and, of course, the blossoming dual-sport world, our readers aren’t forced into a trackonly publication. For

over 40 years, Dirt Bike magazine has offered high-end race tests, long-term evaluations, and large sections of hop-up and technical features that our readers eat up. Led by Tom Webb, long known for his passion for off-road; Ron Lawson, a great editor, rider and tough as hickory; and Mark Tilley, one of the few editors who could actually qualify for a motocross national team; Dirt Bike bristles with heritage and depth with all things dirt bike. The list of Dirt Bike test editors has pro motocrossers,

elite off-roaders and bike-building gurus who not only maintain the integrity of the magazine, but also help showcase the product and gear that our readers demand. Dirt Bike magazine has proven that it is sought after by the actual riders who participate and the motorcycle companies and aftermarket that support it. If you have a product a service for moto, off-road, enduro, desert, dual-sport or hare scrambles, Dirt Bike remains your numberone and most costeffective choice.

TOTAL MONTHLY REACH

214,000

PRINT RUN

73,000

PAID SUBSCRIPTIONS

20,000

PAID NEWSSTAND SALE

32,500

TOTAL PAID SALES

52,500

PROMO DIST

1,000

TOTAL DISTRIBUTION

53,500

READERS PER COPY

AVERAGE AGE MALE ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2015

43 98% $87,200 52%

JULY 2014 ISSUE & GOOGLE ANALYTICS

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As a regular advertiser in both Motocross Action and Dirt Bike magazines, we find them to be a valuable partner in our industry and our daily business cycle. The audience they provide is a valuable resource, and the editorial content is some of the best in the fast-paced environment that is the two-wheeled marketplace. We are proud to have been affiliated with them for years and look forward to many more.

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â&#x20AC;&#x201D;Brad Kruckenberg, Moose Racing General Manager

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How often do you buy dirt bike magazine? 1-4 issues....................... 7%..... 15% 5-8 issues..................... 10%..... 15% 9-12 issues..................... 7%..... 15% Subscribe...................... 76%..... 43% Website Only................... 0%..... 13% How long have you been reading Dirt Bike Magazine? Less than 1 yr................. 7%....... 9% 1-2- years..................... 11%..... 13% 2-3 years......................... 9%....... 6% 3-4 years......................... 3%....... 5% 4+ years........................ 70%..... 67% How many people besides yourself look through your copy of dirt bike? 1................................... 27%..... 27% 2................................... 24%..... 30% 3................................... 14%....... 7% 4..................................... 7%....... 2% 5+................................. 12%....... 5% None............................. 16%..... 29% Do you own a dirt/motocross bike? Yes................................ 97%..... 96% No................................... 3%....... 4% How many bikes do you own? 1................................... 21%..... 33% 2................................... 32%..... 34% 3................................... 15%..... 12% 4+................................. 32%..... 21% What brand is your newest bike? Aprilia.............................. 1%....... 1% BMW............................... 1%....... 0% Beta................................ 2%....... 1% Christini........................... 1%....... 0% Cobra.............................. 0%....... 0% Gas Gas.......................... 6%....... 2% Honda........................... 19%..... 24% Husqvarna...................... 3%....... 4% Kawasaki...................... 13%..... 15% KTM.............................. 28%..... 27% LEM................................ 0%....... 0% OSSA.............................. 0%....... 0% Polini............................... 0%....... 0% Sherco............................ 0%....... 0% SSR................................ 0%....... 0% Suzuki............................. 9%....... 5% TM.................................. 0%....... 0% Yamaha......................... 18%..... 22% Other............................... 1%....... 3% What size is it? 50-75cc.......................... 0%....... 2% 80-85cc.......................... 3%....... 2% 90-120cc........................ 2%....... 9% 125cc.............................. 9%....... 8% 200-220cc...................... 3%....... 8% 250cc............................ 34%..... 27% 300-380cc.................... 21%..... 16% 400-490cc.................... 21%..... 25% 500-520cc...................... 3%....... 4% 600cc+........................... 4%....... 8% 8. What year is it? 2014............................... 6%..... 14% 2013............................. 19%..... 14% 2012............................. 15%..... 11% 2011............................. 12%....... 5% 2010............................... 1%....... 3% 2009............................... 7%....... 8% 2008............................... 7%....... 8% 2007............................... 3%....... 7% 2006 or earlier............... 31%..... 30% What type of engine? 2-stroke........................ 45%..... 41% 4-stroke........................ 55%..... 59% What type is it? Adventure........................ 3%....... 0% Dual Sport....................... 7%..... 19% Enduro.......................... 23%..... 35% Motocross..................... 37%..... 45% Off-road racing.............. 10%..... 15% Off-road trail.................. 19%..... 20% Supermoto...................... 1%....... 1% Other............................... 3%....... 1% Which of these factors influenced you most when you brought your dirt bike Dealership recommend... 7%....... 6% Factory cont program..... 1%....... 4%

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Factory race results....... 10%....... 5% Friend’s recommend..... 13%..... 19% Local Dealer support..... 10%....... 6% Mag test results............. 31%..... 43% Parent’s recommend....... 4%....... 8% Previous brand exp....... 51%..... 53% Price.............................. 26%..... 41% Showroom avail.............. 4%....... 9% Do you own an ATV? Yes................................ 26%..... 29% No................................. 74%..... 71% Do you plan to buy an ATV? Yes................................ 12%..... 12% No ................................ 88%..... 88% Do you plan to buy a new bike in the next 12 months? Yes................................ 50%..... 54% No................................. 50%..... 46% Maybe............................................... What brand do you plan to buy? Aprilia.............................. 0%....... 0% BMW............................... 0%....... 1% Beta................................ 4%....... 6% Christini........................... 0%....... 0% Cobra.............................. 0%....... 0% Gas Gas.......................... 4%....... 1% Honda........................... 25%..... 11% Husqvarna.................... 17%....... 7% Kawasaki........................ 4%..... 10% KTM.............................. 29%..... 36% LEM................................ 0%....... 0% OSSA.............................. 0%....... 0% Polini............................... 0%....... 1% Sherco............................ 0%....... 0% SSR................................ 0%....... 0% Suzuki............................. 0%....... 2% TM.................................. 0%....... 0% Yamaha......................... 25%..... 25% Other............................... 4%....... 1% What size will it be? 50-75cc.......................... 0%....... 3% 80-85cc.......................... 0%....... 1% 90-120cc........................ 0%....... 0% 125cc.............................. 4%....... 6% 200-220cc...................... 9%....... 6% 250cc............................ 43%..... 31% 300-380cc.................... 13%..... 26% 400-490cc...................... 9%..... 14% 500-520cc.................... 17%....... 7% 600cc+........................... 4%....... 7% What year will it be? Brand new.................... 50%..... 55% Used............................. 29%..... 23% Not sure........................ 21%..... 22% What type of engine? 2-stroke........................ 43%..... 51% 4-stroke........................ 57%..... 49% What type will it be? Adventure........................ 4%....... 2% Dual sport..................... 13%..... 15% Enduro.......................... 21%..... 44% Motocross..................... 38%..... 40% Off-road racing.............. 21%..... 13% Off-road trail.................. 21%..... 10% Other............................... 4%....... 2% Do you influence your friends on what bike they should buy? Yes................................ 76%..... 74% No................................. 24%..... 26% PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? dirtbikemagazine.com... 34%..... 35% Mail order from DB.......... 9%..... 10% Ads in DB...................... 47%..... 54% Editorial in DB................ 27%..... 61% Friends.......................... 29%..... 38% Catalogs........................ 24%..... 43% Other mags................... 18%..... 22% At competitions............... 9%..... 22% Bike shop...................... 31%..... 40% Other............................. 19%..... 20% Have you ever purchased products from ads in dirt bike? Yes................................ 72%..... 69% No................................. 28%..... 31%

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Where do you purchase the majority of your replacement parts, hop-up parts and accessories? Catalogs........................ 13%....... 3% Internet.......................... 54%..... 67% Local dealer.................. 37%..... 24% Mail order...................... 14%....... 5% Local accessories store.17%....... 6% Does your motorcycle dealers generally stock the products you want to buy? Yes................................ 54%..... 46% No................................. 46%..... 54% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+........................... 13%....... 1% $400-$499...................... 5%....... 2% $300-$399...................... 4%....... 8% $200-$299...................... 4%..... 16% $100-$199.................... 32%..... 31% Less than $100............. 42%..... 42% Exhaust pipe purchased for your 2-stroke bike? Bills Pipes........................ 2%....... 0% DEP................................ 0%....... 0% DG.................................. 0%....... 0% FMF.............................. 53%..... 61% Pro Circuit..................... 10%..... 12% Scalvini............................ 2%....... 2% Williams........................... 0%....... 0% Stock/OEM................... 25%..... 25% Other............................... 8%....... 5% Exhaust pipe purchased for your 4-stroke bike? Akrapovic........................ 0%....... 5% Arrow.............................. 0%....... 0% Big Gun........................... 0%....... 0% Bills Pipes........................ 0%....... 0% DEP................................ 0%....... 0% Dubach........................... 4%....... 1% FMF.............................. 40%..... 44% HMF................................ 0%....... 0% Jardine............................ 0%....... 0% Leo Vince........................ 0%....... 2% Pro Circuit....................... 8%....... 6% Rocket............................ 0%....... 0% Scalvini............................ 2%....... 0% Two Brothers................... 0%....... 0% Yoshimura....................... 6%....... 7% Stock/OEM................... 33%..... 35% Other............................... 6%..... 12% Silencer purchased? Arrow.............................. 0%....... 1% Big Gun........................... 0%....... 0% Bills Pipes........................ 0%....... 1% DEP................................ 0%....... 0% DG.................................. 0%....... 0% Dubach........................... 3%....... 1% FMF.............................. 50%..... 56% Jardine............................ 0%....... 0% Leo Vince........................ 0%....... 3% Pro Circuit..................... 13%..... 11% Scalvini............................ 2%....... 2% Two Brothers................... 2%....... 0% Stock/OEM................... 25%..... 26% Other............................... 5%....... 8% Handlebar purchased?..... Applied Racing................ 0%....... 0% Azonic............................. 0%....... 0% DG.................................. 0%....... 0% Fasst/Flexx...................... 3%....... 4% Fly................................... 0%....... 3% Moose............................. 0%....... 2% ODI................................. 2%....... 2% O’Neal............................. 2%....... 0% Pro Taper...................... 32%..... 35% Renthal.......................... 39%..... 37% Tag.................................. 0%....... 3% Tusk................................ 2%....... 0% Vortex.............................. 0%....... 0% Stock/OEM................... 17%..... 16% Other............................... 3%....... 4% Sprocket purchased? Dirt Tricks........................ 1%....... 4% Ironman........................... 3%....... 4% JT.................................... 4%....... 4% Magnum......................... 0%....... 1% Moose............................. 0%....... 2% PBI.................................. 0%....... 0% PMP................................ 0%....... 0% Primary Drive................... 3%..... 12%

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Pro Taper........................ 2%....... 3% Renthal.......................... 34%..... 27% Sprocket Specialists........ 3%....... 1% Sunstar .......................... 9%..... 11% Supersprox................... 11%..... 10% Tag.................................. 2%....... 2% Talon............................... 0%....... 2% Vortex.............................. 3%....... 4% Stock/OEM................... 19%..... 15% Other............................... 7%....... 1% Chain purchased? D.I.D.............................. 32%..... 41% EK................................... 3%....... 3% KMC............................... 0%....... 3% Moose............................. 1%....... 4% Primary Drive................... 4%..... 12% Regina............................. 6%....... 4% Renthal.......................... 19%..... 14% RK................................. 13%....... 9% Sunstar .......................... 6%....... 2% Tsubaki............................ 3%....... 1% Stock/OEM................... 13%....... 9% Other............................... 0%....... 2% Levers purchased? Applied Racing................ 0%....... 0% ARC................................ 6%....... 6% ASV............................... 11%..... 15% Flanders.......................... 0%....... 1% Magura........................... 6%....... 4% Motion Pro...................... 3%....... 7% MSR................................ 3%....... 9% Pro Circuit....................... 2%....... 1% Pro Taper........................ 2%....... 6% Renthal............................ 2%....... 0% Sunline............................ 3%....... 2% Torc1............................... 0%....... 0% Work Connection............ 3%....... 4% Stock/OEM................... 52%..... 46% Other............................... 8%....... 5% Triple clamp purchased? Applied Racing................ 7%....... 3% BRP................................ 4%....... 3% Neken............................. 0%....... 0% Pro Circuit....................... 0%....... 2% Ride Engineering............. 2%....... 4% RG3................................ 4%....... 0% XTRIG............................. 0%....... 1% Stock/OEM................... 76%..... 84% Other............................... 7%....... 3% Grips purchased? A’ME............................... 1%....... 0% Azonic............................. 0%....... 0% Boyesen.......................... 0%....... 0% EKS Brand...................... 0%....... 0% Emig................................ 4%....... 3% ODI................................. 3%....... 4% O’Neal............................. 1%....... 2% Oury................................ 3%....... 4% Pro Grip........................ 10%....... 9% Pro Taper...................... 21%..... 21% Renthal.......................... 19%..... 15% Scott............................. 13%..... 13% Sunline............................ 0%....... 0% Smith.............................. 3%....... 2% Tag.................................. 1%....... 1% Torc1............................... 1%....... 0% Stock/OEM................... 13%..... 18% Other............................... 6%....... 7% Air filter purchased? Acerbis............................ 2%....... 1% DT1................................. 3%....... 1% K&N.............................. 13%....... 9% Maxima........................... 2%....... 2% No Toil........................... 11%..... 17% PC................................... 0%....... 2% Pro Taper........................ 0%....... 1% Twin-Air......................... 21%..... 54% Uni-Filter........................ 34%..... 18% Stock/OEM..................... 2%..... 14% Other............................. 13%....... 1% What brand of replacement front tire do you use most often? Bridgestone.................. 11%..... 13% Cheng Shin..................... 0%....... 0% Dunlop.......................... 39%..... 40% Duro................................ 0%....... 0% Full Bone......................... 0%....... 0% IRC.................................. 3%....... 3% Kenda............................. 9%..... 10% Maxxis........................... 11%..... 17% Michelin......................... 10%..... 10% Pirelli.............................. 11%....... 5% Sedona........................... 0%....... 3% STI.................................. 0%....... 0% Trelleborg........................ 1%....... 0% Other............................... 6%....... 3%

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What brand of replacement rear tire do you buy most often? Bridgestone.................. 13%..... 15% Cheng Shin..................... 0%....... 0% Dunlop.......................... 37%..... 40% Duro................................ 0%....... 0% Full Bone......................... 0%....... 0% IRC.................................. 4%....... 3% Kenda............................. 7%....... 7% Maxxis........................... 13%..... 18% Michelin........................... 9%..... 11% Pirelli.............................. 11%....... 5% Sedona........................... 0%....... 2% STI.................................. 0%....... 0% Trelleborg........................ 1%....... 0% Other............................... 7%....... 2% How many tires do you purchase a year? 20+................................. 0%....... 0% 15-20.............................. 3%....... 1% 10-14.............................. 0%....... 3% 5-9................................ 19%..... 27% Less than 5.................. 78%..... 69% Brake pads purchased? AP Racing....................... 0%....... 2% Braking............................ 3%....... 7% DP/Dunlop...................... 0%....... 2% EBC.............................. 35%..... 31% Ferodo............................ 0%....... 1% Galfer.............................. 4%....... 6% Magnum......................... 0%....... 2% Moose............................. 0%....... 3% Moto Master................... 2%....... 0% MSR................................ 4%....... 0% Pro Taper........................ 0%....... 2% Renthal............................ 3%....... 3% SBS................................ 2%....... 1% Tusk................................ 0%....... 6% Vesrah............................. 0%....... 0% Stock/OEM................... 43%..... 37% Other............................... 4%....... 2% What brand of 2-stroke oil do you use? Amsoil............................. 9%..... 11% Bel-Ray......................... 19%..... 10% CCI.................................. 0%....... 0% Castrol............................ 0%....... 3% HP-2............................... 4%....... 8% Kal-Gard......................... 0%....... 1% Klotz................................ 7%....... 6% Lucas.............................. 4%....... 7% Maxima......................... 25%..... 16% Motorex........................... 9%....... 9% Motul............................... 4%....... 7% PJ1................................. 0%....... 1% Redline............................ 2%....... 3% Repsol............................. 0%....... 0% Silkolene.......................... 2%....... 0% Spectro........................... 5%....... 4% Torco............................... 0%....... 0% Yamalube........................ 9%..... 14% Other............................... 4%....... 5% What brand of 4-stroke oil do you use? Amsoil........................... 15%..... 10% Bel-Ray........................... 6%....... 5% Castrol.......................... 15%....... 6% Hondaline........................ 8%..... 14% Kawasaki........................ 2%....... 3% Klotz................................ 3%....... 0% Lucas.............................. 5%....... 4% Maxima......................... 10%....... 8% Mobil 1............................ 2%....... 7% Motorex......................... 16%....... 7% Motul............................... 0%....... 7% PJ1................................. 0%....... 1% Redline............................ 3%....... 3% Repsol............................. 2%....... 3% Silkolene.......................... 2%....... 1% Spectro........................... 2%....... 2% Torco............................... 0%....... 1% Valvoline.......................... 0%....... 7% Yamalube........................ 6%..... 10% Other............................... 5%....... 2% What brand of gearbox oil do you use? Amsoil............................. 9%....... 9% Bel-Ray......................... 14%..... 13% Castrol............................ 8%....... 6% Hondaline...................... 11%..... 11% Kal-Gard......................... 2%....... 0% Lucas.............................. 4%....... 3% Maxima......................... 17%..... 16% Motorex......................... 12%....... 9% Motul............................... 4%....... 8% Pennzoil.......................... 0%....... 3%

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PJ1................................. 0%....... 1% Redline............................ 4%....... 2% Repsol............................. 0%....... 0% Silkolene.......................... 2%....... 2% Spectro........................... 4%....... 4% Yamalube........................ 6%..... 10% Torco............................... 0%....... 1% Other............................... 9%..... 12% What brand of chain lube do you use? Bel-Ray......................... 26%..... 25% Hondaline........................ 3%....... 6% Maxima......................... 26%..... 26% Moose............................. 0%....... 0% Motorex........................... 4%....... 7% Motul............................... 3%....... 9% No-Toil............................. 3%....... 0% PJ1................................. 6%..... 14% Renthal............................ 1%............. Repsol............................. 1%....... 2% Silkolene.......................... 7%....... 1% Spectro........................... 1%....... 5% Sunstar .......................... 0%....... 0% Torco............................... 1%....... 0% Yamalube........................ 4%....... 6% Other............................. 16%....... 9% What brand of numbers and or custom graphics have you purchased? Attack............................. 0%....... 6% D’COR............................ 0%....... 0% De-Cal Works................ 23%..... 13% Dirt Design...................... 0%....... 1% Dirt Digits........................ 1%....... 6% Factory Effex................. 11%..... 13% Flu Designs..................... 1%....... 2% FMF................................ 3%....... 1% MotoPro Graphics........... 0%....... 1% N-Style............................ 1%....... 7% One Industries............... 11%....... 4% Primal.............................. 0%....... 0% Pro-Circuit....................... 4%....... 1% Pro’s Choice.................... 0%....... 0% Throttle Jockey................ 0%....... 3% Stock/OEM..................... 7%..... 11% Other............................. 11%..... 14% None............................. 24%..... 33% Reeds purchased? Boyesen........................ 33%..... 32% Moto Tassinari............... 12%..... 18% Stock/OEM................... 51%..... 47% Other............................... 4%....... 3% Piston purchased? Cosworth........................ 2%....... 0% CP................................... 2%....... 2% JE................................... 3%....... 1% LAPC.............................. 0%....... 0% Namura........................... 0%....... 2% Pro-X............................... 2%....... 5% Vertex.............................. 7%....... 8% Wiseco.......................... 32%..... 32% Wossner.......................... 3%....... 4% Stock/OEM................... 46%..... 47% Other............................... 3%....... 3% What type of hand guards do you use? Full-wrap endruo........... 69%..... 73% MX shields..................... 31%..... 27% Have you had your suspension modified in any way? Yes................................ 64%..... 61% No................................. 36%..... 39% Do you influence your friends on what hop-up parts they should buy? Yes................................ 74%..... 73% No................................. 26%..... 27% What off-road products have you purchased? GPS................................ 9%..... 18% Spark arrestor............... 34%..... 48% Handguards.................. 67%..... 81% Frame protectors.......... 27%..... 33% Auto clutch...................... 9%..... 23% Bigger tank.................... 17%..... 35% Steering dampers.......... 23%..... 31% Drink systems............... 43%..... 57% Lighting systems........... 14%..... 19% Pipe protectors............. 21%..... 34% Radiator hose kit........... 10%..... 20% Radiator guards............ 33%..... 45%

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Flywheel weights........... 11%..... 23% Inflation products.......... 16%..... 22% Tool carriers/fanny packs.36%... 47% Skid plate...................... 51%..... 77% RIDING GEAR Where do you purchase the majority of your riding gear? Mail order...................... 24%....... 9% Local dealer.................. 43%..... 29% Internet.......................... 41%..... 71% Local accessories store.23%..... 17% Have you ever purchased riding gear from ads in dirt bike? Yes................................ 50%..... 35% No................................. 50%..... 65% Does your motorcycle dealer stock the riding gear you want to buy? Yes................................ 48%..... 46% No................................. 52%..... 54% How much do you spend on riding gear and apparel during the year? $1500+........................... 1%....... 1% $1000-$1499.................. 6%....... 5% $800-$999...................... 5%....... 2% $600-$799...................... 1%....... 7% $400-$699.................... 27%..... 19% $250-$399.................... 21%..... 23% $100-$249.................... 28%..... 23% Less then $100............. 11%..... 20% What brand of helmet do you own? 6D................................... 0%....... 0% AGV................................ 3%....... 2% Answer............................ 4%....... 0% Arai............................... 10%....... 4% ARC................................ 0%....... 0% Arioh............................... 0%....... 3% Bell................................ 11%..... 14% EVS................................. 3%....... 1% Fly................................. 16%..... 10% Fox................................ 16%..... 17% HJC.............................. 23%..... 11% MSR................................ 4%....... 3% Ocelot............................. 0%....... 0% One Industries................. 6%....... 3% O’Neal............................. 7%....... 5% Shoei............................. 14%..... 12% Suomy............................ 1%....... 1% Thor................................ 3%....... 6% Troy Lee.......................... 1%....... 9% UFO................................ 0%....... 0% Vemar.............................. 0%....... 0% Z1R................................. 0%....... 0% Zox.................................. 0%....... 0% Other............................. 17%..... 10% What brand of goggles do you own? 100%.............................. 4%....... 9% Answer............................ 3%....... 1% ARC................................ 0%....... 0% Blur................................. 1%....... 0% Dragon............................ 3%....... 4% EKS Brand...................... 7%....... 6% Fox................................ 10%....... 9% Liquid Image................... 0%....... 0% Oakley........................... 19%..... 24% Pro Grip.......................... 3%....... 0% Scott............................. 49%..... 25% Smith............................ 17%..... 14% Spy................................. 7%....... 7% Thor................................ 3%....... 3% Utopia............................. 1%....... 1% Von Zipper....................... 0%....... 0% Other............................... 9%....... 5% What brand of gloves do you own? 100%.............................. 0%....... 1% Acerbis............................ 1%....... 1% Alias................................ 0%....... 0% Alpinestars...................... 7%....... 2% Answer.......................... 13%....... 3% AXO................................ 3%....... 3% Azonic............................. 0%....... 0% Deft Family...................... 1%....... 1% EVS................................. 1%....... 0% Fly................................. 14%....... 9% Fox................................ 33%..... 33% JT Racing........................ 0%....... 3% Mechanix Waer............... 9%....... 5%

Print Web

Moose............................. 3%....... 8% MSR.............................. 13%....... 2% No Fear........................... 4%....... 0% One Industries................. 3%....... 4% O’Neal............................. 7%....... 6% Pro Grip.......................... 1%....... 0% Risk................................. 1%....... 0% Scott............................... 1%....... 1% Shift................................. 4%....... 3% Thor.............................. 13%..... 11% Troy Lee.......................... 3%....... 7% Other............................. 11%..... 12% What brand of boots do you own? Alpinestars.................... 30%..... 36% Answer ........................... 3%....... 1% AXO................................ 4%....... 4% Diadora........................... 0%....... 1% Fly................................... 6%....... 4% Fox................................ 11%..... 12% Gaerne.......................... 16%..... 17% Jett.................................. 0%....... 1% Moose............................. 1%....... 0% MSR................................ 0%....... 5% O’Neal............................. 3%....... 2% Sidi................................ 19%..... 14% TCX................................. 1%....... 2% Thor................................ 6%....... 4% Other............................. 11%..... 10% What brand of riding pants do you own? Acerbis............................ 1%....... 1% Alias................................ 0%....... 1% Alpinestars...................... 0%....... 1% Answer............................ 9%....... 4% AXO................................ 4%....... 3% Fly................................. 16%....... 7% Fox................................ 29%..... 26% JT Racing........................ 4%....... 4% Klim............................... 16%..... 13% Moose........................... 14%..... 10% MSR.............................. 11%....... 5% One Industries................. 3%....... 3% O’Neal............................. 6%....... 6% Scott............................... 1%....... 1% Shift................................. 3%....... 1% Thor.............................. 10%..... 10% Troy Lee.......................... 4%....... 6% Other............................. 16%..... 12% What brand of chest protector do y ou wear?... Acerbis............................ 3%....... 3% Alpinestars...................... 7%....... 2% Answer............................ 1%....... 0% AXO................................ 1%....... 4% EVS................................. 7%....... 6% Fly................................... 7%....... 4% Fox................................ 20%..... 26% HRP................................ 4%....... 2% Leatt................................ 6%..... 11% MSR................................ 4%....... 4% O’Neal............................. 4%....... 1% Shift................................. 1%....... 2% Thor................................ 7%..... 16% Troy Lee.......................... 4%....... 5% Other............................... 3%....... 7% None............................. 21%..... 16% What brand of jersey do you own? Acerbis............................ 1%....... 2% Alias................................ 0%....... 1% Alpinestars...................... 0%....... 1% Answer.......................... 11%....... 4% AXO................................ 4%....... 4% Fly................................. 19%....... 9% Fox................................ 30%..... 25% JT Racing........................ 3%....... 3% Klim............................... 10%..... 12% Moose............................. 7%..... 10% MSR................................ 9%....... 2% One ................................ 3%....... 2% O’Neal............................. 6%....... 8% Scott............................... 1%....... 2% Shift................................. 4%....... 0% Thor................................ 7%..... 12% Troy Lee.......................... 4%....... 6% Other............................. 13%..... 10% What brand of neck protection do you wear? Alpinestars...................... 0%....... 2% Atlas................................ 3%....... 3% EVS............................... 10%....... 6% Fly................................... 0%....... 3% Leatt.............................. 12%..... 15% Other .............................. 3%....... 1% None............................. 72%..... 70%

Web

Print Web

What brand of action camera do you own? Drift................................. 0%....... 1% GoPro........................... 27%..... 37% Replay............................. 0%....... 1% Sony............................... 3%....... 2% None............................. 56%..... 33% None but plan to........... 14%..... 27%

How much of the maintenance/ repair/hop-ups on your motorcycle is done by you? 100%............................ 26%..... 46% 75-100%....................... 36%..... 37% 50-75%......................... 21%..... 10% 25-50%......................... 10%....... 4% Less than 25%................ 7%....... 3%

PROFILE

What brand of pickup do you own? Chevrolet....................... 16%..... 18% Nissan............................. 7%....... 5% Dodge........................... 16%..... 19% Ford.............................. 26%..... 33% GMC............................... 7%....... 9% Honda............................. 2%....... 1% Toyota........................... 18%..... 16% Other............................... 7%..... 10%

Sex Male ............................. 97%..... 99% Female............................ 3%....... 1% Age Under 12......................... 1%....... 0% 12-17............................ 11%..... 11% 18-24.............................. 5%....... 4% 25-34.............................. 5%..... 13% 35-44............................ 11%..... 19% 45-54............................ 36%..... 41% 55+............................... 31%..... 11% Are you married? Yes ............................... 57%..... 62% No................................. 43%..... 38% What is your total yearly household income? $150k+........................... 6%....... 8% $120k-$150k................ 13%..... 21% $90k-$120k.................. 20%..... 23% $70k-$90k.................... 15%..... 13% $50k-$70k.................... 15%..... 14% $30k-$50k.................... 18%..... 11% Under $30k................... 13%..... 10% If you are over 18, what is your level of education? High school grad........... 40%..... 39% Attending college............ 8%....... 9% College grad.................. 37%..... 47% Other............................. 15%....... 5% Do you compete in sanctioned motorcycle races? Yes................................ 42%..... 55% No................................. 58%..... 45% If yes, what class? Mini................................. 0%....... 2% 80cc................................ 7%....... 3% 125cc.............................. 0%....... 5% 250cc............................ 27%..... 12% Open............................... 3%....... 9% +25................................. 0%....... 2% +30................................. 3%..... 11% +40............................... 13%..... 27% +50............................... 43%..... 30% Pro.................................. 3%....... 0% What type of racing do you compete in? Arenacross...................... 0%....... 3% Desert........................... 17%..... 30% Cross Country............... 13%..... 21% Enduro.......................... 33%..... 40% GNCC........................... 13%....... 8% Hare scrambles............. 40%..... 25% Hill Climbs....................... 0%....... 0% Motocross..................... 37%..... 41% Supercross...................... 0%....... 2% Supermoto...................... 0%....... 3% Other............................. 13%..... 14% How often do you compete per year? 50+ times........................ 0%....... 1% 30-40.............................. 0%....... 2% 20-30.............................. 7%....... 4% 10-20............................ 31%..... 19% Less than 10 ................ 62%..... 74% Does anyone else in your household race? Yes................................ 57%..... 59% No................................. 43%..... 41% How often do you ride? 3 or more/week............. 30%..... 23% 2 times/week................ 14%..... 17% Once a week................. 27%..... 22% 2-3 time/month............. 21%..... 24% Once a month or less...... 7%..... 14%

Do you plan to buy a new truck in the next 18 months? Yes ............................... 19%..... 16% No................................. 81%..... 84% Do you own a full-size or cargo van, if yes what brand? Chevrolet......................... 5%....... 4% Ford................................ 5%....... 3% none.............................. 90%..... 93% What other vehicles do you own? SUV.............................. 20%..... 33% RV/camper.................... 19%..... 27% Dual Sport..................... 21%..... 23% Street Motorcycle.......... 30%..... 23% Motorcycle trailer........... 46%..... 46% Snowmobile.................... 6%....... 7% Personal watercraft......... 0%....... 6% Mountain bike............... 56%..... 64% BMX bike...................... 11%..... 13% Road bike...................... 19%..... 12% Electric bike..................... 3%....... 0% How do you transport your motorcycle? Pick up truck................. 67%..... 50% Trailer............................ 50%..... 38% Hitch type carrier........... 10%....... 8% Van.................................. 6%....... 4% Other............................... 1%....... 1% What other sports/activites do you participate in? Hunting......................... 34%..... 41% Fishing........................... 46%..... 45% Camping....................... 60%..... 64% Boating......................... 17%..... 26% Truck offroading............ 10%..... 23% Mountain biking............. 44%..... 47% Street motorcycle riding.33%..... 32% Running........................ 24%..... 23% Road bicycle riding........ 17%..... 14% Weight lifting.................. 39%..... 31% Snowboarding............... 14%....... 9% Snow skiing................... 14%..... 18% Where do you get your race coverage? Magazines..................... 74%..... 60% TV................................. 67%..... 59% Internet.......................... 56%..... 80% What brand of smartphone do you own?. Android......................... 20%..... 32% Blackberry....................... 0%....... 5% iPhone........................... 27%..... 42% Windows......................... 0%....... 1% None............................. 49%..... 18% Other............................... 4%....... 2% If no, do you plan on purchasing a smartphone? Yes ............................... 26%..... 27% No................................. 74%..... 73% What type of tablet/e-reader device do you own? Android-based................ 4%..... 18% iPad............................... 19%..... 32% Kindle............................ 11%....... 7% Nook............................... 3%....... 0% None............................. 61%..... 44% Other............................... 4%....... 0% If no, do you plan on purchasing a tablet/e-reader? Yes.................................. 7%..... 10% No................................. 93%..... 90%

Black & White

12X

1 Page....................... $5495............... $5345............ $5095..............$4840 2/3............................... 4400................. 4275...............4075................3875 1/2............................... 3475................. 3370...............3215................3055 1/3............................... 2480................. 2405...............2290................2185 1/4............................... 1930................. 1870...............1785................1695 1/6............................... 1375................. 1345...............1270................1195

Black & White

12X

1 Page.................... $3625.......... $3870............ $3295............$3145 2/3............................ 2895............ 2765.............. 2645..............2515 1/2............................ 2245............ 2145.............. 2055..............1955 1/3............................ 1635............ 1560.............. 1490..............1420 1/4............................ 1235............ 1175.............. 1125..............1070 1/6.............................. 910.............. 865................ 830................790

Black & One Color

1 Page....................... $6165............... $5985.............$5710..............$5430 2/3............................... 4935................. 4790...............4570................4345 1/2............................... 4010................. 3895...............3695................3520 1/3............................... 3395................. 3285...............3140................2995

1 Page.................... $4275.......... $4085............ $3895............$3695 2/3............................ 3550............ 3390.............. 3240..............3080 1/2............................ 2995............ 2860.............. 2725..............2595 1/3............................ 2350............ 2245.............. 2145..............2040

1 Page....................... $8265............... $7845.............$7435..............$7025 2/3............................... 6775................. 6435...............6095................5765 1/2............................... 5365................. 5095...............4830................4570 1/3............................... 4545................. 4315...............4095................3855

1 Page.................... $5875.......... $5620............ $5330............$4995 2/3............................ 5230............ 4995.............. 4740..............4510 1/2............................ 4525............ 4325.............. 4095..............3895 1/3............................ 3940............ 3765.............. 3565..............3395

SHOWCASE RATES

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

Four-Color

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Bike, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X

B&W Color B&W Color B&W Color B&W Color

1/6 page 3-inch 2-inch 1-inch

$830 $510 $375 $260

980 635 475 360

$770 $475 $350 $245

920 600 450 345

$685 $435 $320 $225

835 560 420 325

Word ads: $2.00 per word, with $54.00 minimum

$615 $375 $280 $195

765 500 380 295

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2015.................10/22/14............... 10/29/14...................12/18/14 February 2015...............11/24/14............... 12/3/14.......................1/22/15 March 2015...................12/26/14............... 1/5/15.........................2/19/14 April 2015......................1/27/15................. 2/3/15.........................3/19/15 May 2015.......................2/25/15................. 3/4/15.........................4/23/15 June 2015......................3/25/15................. 4/1/15.........................5/21/15 July 2015.......................4/24/15................. 5/1/15.........................6/18/15 August 2015..................5/22/15................. 6/1/15.........................7/16/15 September 2015............6/25/15................. 7/2/15.........................8/20/15 October 2015................7/23/15................. 7/30/15.......................9/17/15 November 2015.............8/21/15................. 8/28/15.....................10/15/15 December 2015.............9/24/15................. 10/1/15.....................11/19/15 January 2016.................10/23/15............... 10/30/15...................12/17/15 February 2016...............11/24/15............... 12/2/15.......................1/21/16 March 2016...................12/22/15............... 12/31/15.....................2/18/16 *Above dates are subject to change

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

DIRT BIKE

MAIL-ORDER ADVERTISING RATES

GENERAL ADVERTISING RATES

Four-Color

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

If your goal is to reach hard-core motocross racers, create brand awareness and sell products, Motocross Action is the #1 must-buy magazine in the industry. For over 40 years, Motocross Action has given its readers something no other motocross publication or media can: Real EXPERIENCE. Because we RACE. Every weekend (and most weekdays) we’re at the track, riding, racing and testing every new bike and product, and giving our readers exclusive access to the information they seek when they’re making their purchasing decisions. Motorcycle Industry magazine’s annual Industry Research Survey asked, “Which consumer magazine drives riders to your store?” In the off-road market, Motocross Action was #1. Why? Because readers TRUST the guys in the orange MXA helmets to give them the straight scoop. Available in the consumer market as a print version (and still the world’s #1 newsstand-selling moto mag with 250,000+ monthly readers), a mobile app (immediately downloadable to the iPhone, iPad, as well as Androidbased smartphones, tablets and other e-readers), a PC-based digital version, a special dealers-only digital version, plus a great online site (www. motocrossactionmag.com) with over 500,000 visits per month, a prolific videoproduction division, and a very engaged social media audience, Motocross Action has enormous reach and credibility with serious off-road and motocross enthusiasts who look to all of our media platforms to find out what’s new in the sport, what products are hot, and what companies are supporting the niche. Your company’s products or services will be seen every month by literally MILLIONS of informed, ready-to-buy racers worldwide. When determining your company’s marketing strategies, there is no other industry partner that will deliver as well as Motocross Action.

TOTAL MONTHLY REACH

246,000

PRINT RUN

82,000

PAID SUBSCRIPTIONS

22,400

PAID NEWSSTAND SALE

37,600

TOTAL PAID SALES PROMO DIST

60,000 1,500

TOTAL DISTRIBUTION

61,500

READERS PER COPY

MOTOCROSSACTION.COM MONTHLY VISITS MONTHLY PAGE VIEWS AVERAGE AGE MALE ANNUAL INCOME OWN A MOTOCROSS BIKE

500,000 1,238,000 40 97% $91,000 98%

JULY 2014 ISSUE & GOOGLE ANALYTICS

“

Motocross Action magazine has proven itself to be a valued media partner over the years by playing an integral role of implementing Fox’s marketing initiatives in both print and digital communications.

”

Photo by Massimo Zanzani

—Kobi Iseri, Fox Sr. MX Marketing Coordinator

Web

How often do you buy motocross action magazine? 1-4 issues....................... 6%..... 12% 5-8 issues..................... 10%....... 7% 9-12 issues..................... 8%..... 13% Subscribe...................... 76%..... 44% None, I just read wensite.0%..... 24% How long have you been reading MXA? Less than 1 year.............. 5%....... 4% 1-2 years....................... 14%....... 7% 2-3 years......................... 5%....... 6% 3-4 years......................... 6%....... 4% 4+ years........................ 70%..... 79% How many people besides yourself look through your copy of motocross action? 1................................... 22%..... 23% 2................................... 20%..... 23% 3................................... 16%..... 10% 4................................... 18%....... 4% 5+................................. 13%....... 5% None............................. 11%..... 35% Do you own a dirt/motocross bike? Yes................................ 98%..... 97% No................................... 2%....... 3% How many bikes do you own? 1................................... 27%..... 30% 2................................... 19%..... 31% 3................................... 20%..... 16% 4+................................. 34%..... 23% What brand is you newest bike? Aprilia.............................. 0%....... 1% BMW............................... 0%....... 1% Gas Gas.......................... 2%....... 1% Honda........................... 27%..... 24% Husqvarna...................... 3%....... 2% Kawasaki........................ 8%..... 12% KTM.............................. 24%..... 24% Suzuki........................... 14%..... 11% TM.................................. 0%....... 1% Yamaha......................... 27%..... 26% Other............................... 2%....... 3% What size is it? 50cc-60cc...................... 2%....... 1% 80cc-85cc.................... 10%....... 2% 125cc............................ 14%....... 9% 200cc-220cc.................. 5%....... 1% 250cc............................ 33%..... 41% 300cc-380cc.................. 8%....... 6% 400cc-490cc................ 27%..... 36% 500cc-520cc.................. 3%....... 2% 600cc+........................... 3%....... 2% What year is it? 2014............................. 15%..... 12% 2013............................. 10%..... 17% 2012............................... 7%..... 12% 2011............................... 3%....... 8% 2010............................... 6%....... 5% 2009............................... 7%....... 8% 2008............................... 9%....... 7% 2007............................... 6%....... 8% 2006 or earlier............... 37%..... 23% How many strokes? 2-stroke........................ 41%..... 38% 4-stroke........................ 59%..... 62% What type is it? Motocross..................... 77%..... 84% Enduro.......................... 17%..... 12% Dual Sport....................... 1%....... 3% Supermoto...................... 1%....... 1% Other............................... 6%....... 0% Which of these factors influenced you most when you bought your motorcycle?. Magazine tests.............. 31%..... 53% Website........................... 8%..... 14% Message boards............. 1%....... 8% Showroom avail.............. 8%....... 6% Price.............................. 26%..... 38% Dealer support.............. 14%..... 19% Factory contingency ....... 3%....... 3% Factory race results......... 7%....... 6% Previous exp................. 54%..... 59% Friend’s recommend..... 16%..... 13% Parent’s recommend....... 3%....... 4% Dealership recommend... 5%....... 2%

Web

Print Web

Do you plan to buy a new bike in the next 12 months? Yes................................ 39%..... 39% No................................. 37%..... 33% Maybe........................... 24%..... 28%

Pro Circuit..................... 27%..... 34% Scalvini............................ 2%....... 1% Williams........................... 0%....... 1% Stock/OEM..................... 9%..... 14% Other............................. 10%....... 7%

What brand do you plan to buy? Beta................................ 3%....... 1% Gas Gas.......................... 1%....... 1% Honda........................... 18%..... 14% Husqvarna...................... 2%....... 5% Kawasaki...................... 13%..... 11% KTM.............................. 33%..... 34% Sherco............................ 0%....... 2% Suzuki............................. 8%....... 7% TM.................................. 0%....... 1% Yamaha......................... 23%..... 25% Other............................... 1%....... 4%

Exhaust pipe purchased for your 4-stroke bike? Akrapovic........................ 0%....... 5% Big Gun........................... 2%....... 1% Bill’s Pipes....................... 2%....... 1% DEP................................ 0%....... 1% Dubach........................... 7%....... 7% FMF.............................. 36%..... 32% HMF................................ 4%....... 1% Leo Vince........................ 2%....... 1% Pro Circuit..................... 12%..... 16% Rocket............................ 0%....... 1% Scalvini............................ 2%....... 1% Two Brothers................... 0%....... 1% Yoshimura..................... 10%..... 15% Stock/OEM................... 13%..... 23% Other............................. 12%....... 6%

What size will it be? 50-60cc.......................... 2%....... 1% 80-85cc.......................... 2%....... 2% 125cc............................ 17%....... 6% 200-220cc...................... 5%....... 1% 250cc............................ 38%..... 37% 300-380cc...................... 5%..... 12% 400-490cc.................... 29%..... 37% 500-520cc...................... 2%....... 3% 600cc+........................... 2%....... 1% What year will it be? Brand new.................... 47%..... 67% Used............................. 26%..... 19% Not sure........................ 25%..... 14% How many strokes? 2-stroke........................ 47%..... 38% 4-stroke........................ 53%..... 62% What type will it be Motocross..................... 73%..... 84% Enduro.......................... 14%..... 12% Dual Sport....................... 6%....... 3% Other............................... 7%....... 2% Do you influence your friend’s on what they should buy? Yes................................ 67%..... 74% No................................. 33%..... 26% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? At races......................... 22%..... 31% Bike shop...................... 36%..... 40% Catalogs........................ 32%..... 38% Friends.......................... 21%..... 33% Editorial in MXA............. 45%..... 70% Other magazines........... 16%..... 18% Ads in MXA................... 45%..... 38% Other............................. 23%..... 18% Where do you purchase the majority of replacement parts, hop-up parts and accessories? Catalog......................... 24%....... 1% Mail order MXA............. 12%....... 2% Local motorcycle dealer.47%..... 28% Internet.......................... 62%..... 59% Local accessory store... 26%..... 11% Have you ever purchased products from ads in motocross action? Yes................................ 71%..... 68% No................................. 29%..... 32% Does your motorcycle dealer stock the products you want to buy? Yes................................ 49%..... 42% No................................. 51%..... 58% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+........................... 13%....... 7% $400-$499...................... 6%....... 2% $300-$399...................... 9%....... 6% $200-$299.................... 10%..... 15% $100-$199.................... 25%..... 36% Less than $100............. 37%..... 34% Exhaust pipe purchased for your 2-stroke bike? Bill’s Pipes....................... 0%....... 1% DEP................................ 0%....... 2% DG.................................. 0%....... 1% FMF.............................. 52%..... 47%

Silencer purchased? Big Gun........................... 1%....... 1% Bill’s Pipes....................... 1%....... 1% DEP................................ 0%....... 1% DG.................................. 0%....... 1% Dubach........................... 5%....... 5% FMF.............................. 51%..... 46% Leo Vince........................ 0%....... 1% Pro Circuit..................... 18%..... 27% Scalvini............................ 1%....... 1% Two Brothers................... 0%....... 1% Stock/OEM................... 11%..... 18% Other............................. 13%....... 6% Handlebar purchased? Applied Racing................ 0%....... 1% DG.................................. 1%....... 0% Fasst/Flexx...................... 1%....... 3% Fly................................... 3%....... 1% Moose............................. 1%....... 1% ODI................................. 1%....... 1% O’Neal............................. 0%....... 1% Pro Taper...................... 29%..... 27% Renthal.......................... 45%..... 52% Tag.................................. 3%....... 2% Tusk................................ 1%....... 1% Vortex.............................. 0%....... 1% Stock/OEM................... 14%..... 12% Other............................... 5%....... 3% Sprocket purchased? Dirt Tricks........................ 3%....... 2% Ironman........................... 2%....... 3% JT.................................... 3%....... 3% Magnum......................... 0%....... 1% Moose............................. 2%....... 2% PMP................................ 0%....... 1% Primary Drive................... 2%....... 5% Pro Taper........................ 7%....... 4% Renthal.......................... 45%..... 47% Sprocket Specialists........ 0%....... 1% Sunstar........................... 7%..... 11% Supersprox..................... 8%....... 9% Tag.................................. 2%....... 2% Talon............................... 1%....... 2% Vortex.............................. 0%....... 2% Stock/OEM................... 16%....... 9% Other............................. 12%....... 4% Chain purchased? D.I.D.............................. 33%..... 43% EK................................... 1%....... 4% KMC........................................... 1% Moose............................. 2%....... 1% Primary Drive................... 3%....... 4% Regina............................. 3%....... 6% Renthal.......................... 32%..... 24% RK................................. 10%..... 12% Tsubaki............................ 1%....... 1% Stock/OEM..................... 6%....... 5% Sunstar........................... 2%....... 2% Other............................... 7%....... 3% Levers purchased? Applied Racing................ 2%....... 1% ARC.............................. 13%..... 11% ASV............................... 18%..... 17% Magura........................... 1%....... 2% Motion Pro...................... 7%....... 5% MSR................................ 4%....... 4% Pro Circuit....................... 1%....... 1% Pro Taper........................ 2%....... 2% Renthal............................ 6%....... 4% Sunline............................ 4%..... 10% Torc1............................... 1%....... 1% Works Connection.......... 1%....... 6% Stock/OEM................... 29%..... 38% Other............................... 9%....... 3%

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Triple clamp purchased? Applied Racing................ 5%....... 6% BRP................................ 0%....... 1% Neken............................. 6%....... 2% Pro Circuit....................... 5%....... 3% Ride Engineering............. 3%....... 3% RG3................................ 6%....... 5% XTRIG............................. 0%....... 2% Stock/OEM................... 56%..... 50% Other............................. 20%....... 8% Grips purchased? A’ME............................... 0%....... 1% Boyesen.......................... 0%....... 1% Emig................................ 1%....... 4% ODI................................. 2%....... 5% O’Neal............................. 2%....... 0% Oury................................ 5%....... 2% Pro-Grip.......................... 7%....... 4% ProTaper....................... 17%..... 30% Renthal.......................... 34%..... 34% Scott............................. 18%....... 9% Tag.................................. 2%....... 4% Torc1............................... 1%....... 0% Stock/OEM................... 10%..... 10% Other............................... 5%....... 3% Air filter purchased? Acerbis............................ 0%....... 1% DTI.................................. 2%....... 3% K&N.............................. 13%....... 5% Maxima........................... 0%....... 4% No-Toil............................. 8%..... 13% Pro Taper........................ 0%....... 1% Twin Air......................... 51%..... 63% Uni Filter........................ 21%..... 14% Stock/OEM................... 11%..... 10% Other............................... 8%....... 2% What brand of replacement front tire do you buy most often? Bridgestone.................. 17%..... 24% Cheng Shin..................... 1%....... 1% Dunlop.......................... 57%..... 51% Duro................................ 0%....... 1% Full Bore.......................... 0%....... 1% IRC.................................. 2%....... 1% Kenda............................. 3%....... 3% Maxxis............................. 6%....... 4% Michelin........................... 7%..... 10% Pirelli................................ 7%....... 7% Sedona........................... 1%....... 1% STI.............................................. 1% Other............................... 7%....... 2% What brand of replacement rear tire do you buy most often? Bridgestone.................. 14%..... 21% Cheng Shin..................... 1%....... 1% Dunlop.......................... 59%..... 51% Duro................................ 0%....... 1% Full Bore.......................... 0%....... 1% IRC.................................. 2%....... 1% Kenda............................. 2%....... 3% Maxxis............................. 8%....... 6% Michelin........................... 8%..... 10% Pirelli................................ 6%....... 7% Sedona........................... 1%....... 1% STI.................................. 0%....... 1% Other............................... 6%....... 2% How many tires do you purchase a year? 20+................................. 2%....... 2% 15-20.............................. 2%....... 2% 10-14.............................. 8%....... 9% 5-9................................ 17%..... 25% Less than 5................... 71%..... 62% Brake pads purchased? AP Racing....................... 1%....... 1% Braking............................ 7%....... 9% DP/Dunlop...................... 1%....... 3% EBC.............................. 36%..... 35% Ferodo............................ 0%....... 1% Galfer.............................. 7%....... 5% Magnum......................... 1%....... 1% Moose............................. 2%....... 1% Moto-Master................... 0%....... 1% MSR................................ 1%....... 1% Pro Taper........................ 0%....... 1% Renthal............................ 1%....... 4% SBS................................ 0%....... 1% Tusk................................ 3%....... 3% Vesrah............................. 0%....... 1% Stock/OEM................... 30%..... 36% Other............................... 5%....... 2% What brand of 2-stroke oil do you use? Amsoil........................... 11%....... 8% Bel-Ray........................... 7%..... 10%

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CCI.................................. 0%....... 1% Castrol............................ 9%....... 4% HP-2............................... 3%....... 3% Kal-Gard......................... 0%....... 1% Klotz................................ 0%....... 4% Lucas.............................. 3%....... 4% Maxima......................... 31%..... 27% Motorex........................... 6%....... 7% Motul............................... 4%..... 10% PJI................................... 0%....... 1% Redline............................ 1%....... 2% Repsol............................. 0%....... 1% Silkolene.......................... 1%....... 2% Spectro........................... 3%....... 5% Torco............................... 0%....... 1% Yamalube...................... 15%..... 14% Other............................... 6%....... 8% What brand of 4-stroke oil do you use? Amsoil............................. 6%....... 6% Bel-Ray........................... 1%....... 9% Castrol............................ 7%....... 5% Hondaline...................... 11%..... 14% Kawasaki........................ 4%....... 1% Klotz................................ 0%....... 1% Lucas.............................. 6%....... 3% Maxima......................... 16%..... 19% Mobil 1............................ 3%....... 4% Motorex........................... 9%..... 12% Motul............................... 1%..... 10% Redline............................ 0%....... 1% Repsol............................. 0%....... 1% Silkolene.......................... 0%....... 1% Spectro........................... 3%....... 3% Torco............................... 4%....... 1% Valvoline.......................... 9%....... 2% Yamalube...................... 17%..... 10% Other............................... 4%....... 1% What brand of gearbox oil do you use? Amsoil............................. 5%....... 7% Bel-Ray........................... 9%..... 12% Castrol............................ 7%....... 5% Hondaline........................ 9%..... 14% Lucas.............................. 6%....... 3% Maxima......................... 18%..... 20% Motorex........................... 8%..... 10% Motul............................... 2%..... 12% Pennzoil.......................... 1%....... 1% PJI................................... 1%....... 1% Redline............................ 0%....... 1% Repsol............................. 0%....... 1% Silkolene.......................... 0%....... 2% Spectro........................... 3%....... 4% Yamalube...................... 16%....... 9% Torco............................... 2%....... 1% Other............................. 12%....... 8% What brand of chain lube do you use? Bel-Ray......................... 21%..... 23% Hondaline........................ 0%....... 3% Maxima......................... 28%..... 34% Moose............................. 2%....... 1% Motorex........................... 9%....... 7% Motul............................... 7%..... 10% No-Toil............................. 1%....... 1% PJI................................. 10%..... 10% Renthal............................ 1%....... 1% Repsol......................................... 1% Silkolene.......................... 1%....... 5% Spectro....................................... 3% Sunstar....................................... 1% Torco........................................... 1% Yamalube........................ 7%....... 3% Other............................. 21%....... 8% Piston purchased? Cosworth.................................... 1% CP................................... 1%....... 3% JE................................... 1%....... 2% LAPC.......................................... 1% Namura........................... 3%....... 2% Pro-X............................... 1%....... 5% Vertex............................ 17%..... 14% Wiseco.......................... 34%..... 32% Wossner.......................... 1%....... 2% Stock/OEM................... 36%..... 41% Other............................... 6%....... 3% What brand of numbers and/or custom graphics do you use? Attack............................. 0%....... 3% De-Cal Works................ 24%..... 30% Dirt Design...................... 0%....... 1% Dirt Digits........................ 5%....... 2% Factory Effex................. 16%..... 18% Flu Designs..................... 2%....... 2% FMF................................ 1%....... 1% MotoPro Graphics........... 0%....... 1%

MOTOCROSS ACTION

BIKE PROFILE

MOTOCROSS ACTION

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N-Style.......................... 10%....... 9% One Industries............... 10%....... 7% Pro Circuit....................... 2%....... 1% Pro’s Choice.................... 0%....... 1% Throttle Jockey................ 0%....... 2% Stock/OEM..................... 9%....... 5% Other............................. 21%..... 20% None............................. 17%..... 18% Reeds purchased? Boyesen........................ 43%..... 33% Moto Tassinari............... 15%..... 34% Stock/OEM................... 35%..... 32% Other............................... 7%....... 2% What type of handguards do you use? Full-wrap enduro........... 46%..... 34% MX Shields.................... 54%..... 66% Have you had your suspension modified in any way? Yes................................ 61%..... 73% No................................. 39%..... 27% Have you modified your engine in any way? Yes................................ 44%..... 44% No................................. 56%..... 56% Do you influence your friends on what hop-up parts they should buy? Yes................................ 66%..... 71% No................................. 34%..... 29% What off-road products have you purchased? GPS................................ 7%....... 7% Spark arrestor............... 31%..... 21% Handguards.................. 44%..... 47% Frame protectors.......... 24%..... 26% Auto clutch.................... 11%..... 10% Bigger tank...................... 9%..... 15% Steering dampers.......... 13%..... 15% Drink systems............... 26%..... 29% Lighting systems............. 6%....... 6% Pipe protectors............. 14%..... 17% Radiator hose kit........... 18%..... 21% Radiator guards............ 28%..... 36% Flywheels weights......... 13%..... 21% Inflation products............ 7%....... 7% Tool carriers/fanny pack.18%..... 15% Skid plate...................... 59%..... 63% RIDING GEAR Where do you purchase the majority of your riding gear? Mail order...................... 31%..... 10% Internet.......................... 59%..... 65% Local dealer.................. 32%..... 31% Local store.................... 23%..... 16% Have you ever purchased riding gear from ads in motocross action? Yes................................ 46%..... 43% No................................. 54%..... 57% Does your motorcycle dealer stock the riding gear you want to buy? Yes................................ 49%..... 43% No................................. 51%..... 57% How much do you spend on riding gear and apparel during the year? $1500+........................... 7%....... 3% $1000-$1499.................. 5%....... 6% $800-$999...................... 3%....... 5% $600-$799.................... 10%....... 9% $400-$599.................... 19%..... 23% $250-$399.................... 20%..... 19% $100-$249.................... 25%..... 27% Less than $100............. 11%....... 8% What brand of helmet do you own? 6D................................... 2%....... 2% AGV................................ 1%....... 1% Answer............................ 3%....... 1% Arai................................. 9%....... 8% ARC................................ 3%....... 0% Arioh............................... 1%....... 1% Bell................................ 18%..... 12% EVS................................. 0%....... 1% Fly................................. 13%....... 8% Fox................................ 21%..... 18% HJC................................ 9%....... 6%

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Kali.................................. 0%....... 1% Klim................................. 0%....... 1% LS2................................. 0%....... 1% MSR................................ 1%....... 1% One Industries................. 6%....... 6% O’Neal............................. 9%....... 2% Shark.............................. 0%....... 1% Shoei............................. 14%..... 14% Suomy............................ 0%....... 3% Thor................................ 7%....... 3% Troy Lee.......................... 2%..... 10% UFO................................ 1%....... 1% ZIR.................................. 0%....... 1% Zox.................................. 0%....... 1% Other............................. 10%....... 7% What brand of goggles do you own? 100%............................ 15%..... 11% Answer............................ 1%....... 0% ARC................................ 1%....... 0% Arnette............................ 0%....... 1% Blur................................. 0%....... 1% Dragon............................ 3%....... 3% EKS Brnad...................... 8%....... 7% Fox................................ 13%....... 7% Liquid Image................... 0%....... 1% Oakley........................... 26%..... 25% Pro Grip.......................... 1%....... 1% Scott............................. 39%..... 28% Smith............................ 12%....... 9% Spy................................. 8%....... 5% Thor................................ 6%....... 3% Utopia............................. 0%....... 1% Von Zipper....................... 2%....... 1% Other............................... 7%....... 3% What brand of gloves do you own? 100%.............................. 2%....... 1% Acerbis............................ 2%....... 1% Alias................................ 1%....... 1% Alpinestars...................... 2%....... 2% Answer.......................... 10%....... 4% ARC................................ 1%....... 0% AXO................................ 2%....... 2% Azonic............................. 1%....... 0% Deft Family...................... 1%....... 2% EVS................................. 0%....... 1% Fly................................. 17%....... 9% Fox................................ 43%..... 37% JT Racing........................ 3%....... 3% Mechanix Wear............... 3%....... 1% Moose............................. 1%....... 2% MSR................................ 5%....... 4% No Fear........................... 7%....... 1% Ocelot............................. 0%....... 1% One Industries................. 6%....... 3% O’Neal............................. 7%....... 4% Pro Grip.......................... 0%....... 1% Risk................................. 1%....... 0% Scott............................... 5%....... 2% Shift................................. 9%....... 3% Thor................................ 9%..... 10% Troy Lee.......................... 7%....... 8% Other............................... 9%....... 4% What brand of boots do you own? Alpinestars.................... 34%..... 40% Answer............................ 3%....... 1% AXO................................ 2%....... 2% Fly................................... 9%....... 2% Forma............................. 0%....... 1% Fox................................ 17%..... 15% Gaerne.......................... 23%..... 22% Hi-Point........................... 0%....... 1% Jett.................................. 1%....... 1% Moose............................. 0%....... 1% MSR................................ 1%....... 1% O’Neal............................. 7%....... 2% Sidi.................................. 8%....... 9% TCX................................. 0%....... 1% Thor................................ 7%....... 2% Other............................... 6%....... 3% What brand of riding pants do you own? Acerbis............................ 1%....... 1% Alias................................ 1%....... 2% Alpinestars...................... 2%....... 1% Answer............................ 7%....... 4% AXO................................ 0%....... 2% Azonic............................. 0%....... 1% Fly................................. 14%..... 10% Fox................................ 40%..... 30% JT Racing........................ 5%....... 3% Klim................................. 2%....... 1% Moose............................. 2%....... 2% MSR.............................. 11%....... 5% One Industries................. 9%....... 4%

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O’Neal........................... 11%....... 6% Scott............................... 1%....... 1% Seven.............................. 0%....... 1% Shift................................. 8%....... 5% Thor.............................. 11%..... 11% Troy Lee.......................... 7%..... 11% Other............................. 11%....... 4% What brand of chest protector do you wear? Acerbis............................ 8%....... 3% Alpinestars...................... 1%....... 3% Answer............................ 5%....... 1% AXO................................ 0%....... 2% EVS................................. 5%....... 7% Fly................................... 5%....... 3% Fox................................ 30%..... 29% HRP................................ 3%....... 4% Leatt................................ 9%..... 10% MSR................................ 1%....... 3% O’Neal............................. 2%....... 2% Shift................................. 1%....... 1% Thor.............................. 10%..... 11% Troy Lee.......................... 1%....... 6% UFO................................ 1%....... 1% Other............................... 3%....... 4% None............................. 22%..... 17% What brand of jersey do you own? Acerbis............................ 1%....... 1% Alias................................ 1%....... 2% Alpinestars.................................. 1% Answer.......................... 11%....... 5% AXO................................ 1%....... 2% Azonic............................. 1%............. Fly................................. 15%....... 9% Fox................................ 45%..... 32% JT Racing........................ 3%....... 4% Klim................................. 1%....... 1% Moose............................. 2%....... 3% MSR................................ 8%....... 4% One................................. 9%....... 4% O’Neal........................... 12%....... 5% Pro Grip.......................... 0%....... 1% Scott............................... 2%....... 1% Seven.............................. 1%....... 1% Shift............................... 10%....... 6% Thor.............................. 13%..... 11% Troy Lee........................ 12%..... 11% Other............................. 13%....... 4% What brand of neck protection do you wear? Alpinestars...................... 7%....... 6% Atlas................................ 6%....... 6% EVS................................. 9%....... 6% Fly................................... 3%....... 1% Leatt.............................. 20%..... 29% Other............................... 2%....... 3% None............................. 53%..... 52% What brand of action camera do you own? Drift................................. 0%....... 1% Epic................................. 0%....... 1% GoPro........................... 27%..... 40% JVC................................. 1%....... 1% Replay............................. 0%....... 1% Sony............................... 1%....... 1% None............................. 46%..... 40% None but plan to........... 25%..... 18% PROFILE Gender Male.............................. 91%..... 99% Female............................ 9%....... 1% Age 12................................... 9%....... 2% 13-17.............................. 6%....... 5% 18-24.............................. 3%....... 8% 25-34............................ 13%..... 15% 35-44............................ 12%..... 22% 45-54............................ 32%..... 32% 55+............................... 25%..... 16%

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If you are over 18, what is your level of education? High school grad........... 53%..... 40% Attending college............ 7%..... 10% Collage grad.................. 32%..... 40% Other............................... 8%..... 10% Do you compete in sanctioned motorcycle races? Yes................................ 63%..... 71% No................................. 37%..... 29% If yes, what class? Mini................................. 4%....... 1% 80cc................................ 3%....... 1% 125cc.............................. 6%....... 4% 250cc............................ 15%..... 18% 450cc............................ 17%..... 12% +25................................. 3%....... 2% +30................................. 5%....... 9% +40............................... 11%..... 26% +50............................... 30%..... 28% Pro.................................. 6%....... 1% What type of racing do you compete in? Arenacross...................... 2%....... 5% Cross country................ 15%..... 21% Desert............................. 9%....... 8% Motocross..................... 57%..... 90% Supercross...................... 5%....... 4% Supermoto...................... 2%....... 1% Trials.............................. 13%....... 2% Other............................. 16%..... 11% How often do you compete per year? 50+ times........................ 2%....... 1% 40-50 times..................... 2%....... 1% 30-40 times..................... 5%....... 3% 20-30 times................... 13%..... 11% 10-20 times................... 23%..... 33% Less than 10................. 55%..... 51% Does anyone else in your household race? Yes................................ 56%..... 51% No................................. 44%..... 49% How often do you ride? 3 or more/week............. 21%..... 14% 2 times/week................ 28%..... 22% Once a week................. 25%..... 25% 2-3 times/month........... 20%..... 26% Once a month or less...... 6%..... 13% How much of the maintenance/ repairs/hop-ups on your motorcycle is done by you? 00%.............................. 32%..... 41% 75-99%......................... 33%..... 38% 50-74%......................... 14%..... 14% 25-49%........................... 8%....... 4% Less than 25%.............. 13%....... 3% Do you own an ATV? Yes................................ 31%..... 21% No................................. 69%..... 79% Do you plan to buy and ATV? Yes................................ 17%....... 6% No................................. 83%..... 94% What brand of pickup do you own? Chevrolet....................... 25%..... 23% Dodge........................... 16%..... 14% Ford.............................. 27%..... 31% GMC............................. 13%....... 7% Honda............................. 2%....... 2% Nissan............................. 0%....... 5% Toyota........................... 13%..... 17% Other............................... 5%..... 10%

Are you married? Yes................................ 56%..... 60% No................................. 44%..... 40%

Do you plan to buy a new truck in the next 18 months? Yes................................ 20%..... 20% No................................. 80%..... 80%

What is your total yearly household income? $150k+......................... 10%..... 19% $120k-$150k................ 10%..... 11% $90k-$120k.................. 19%..... 19% $70k-$90k.................... 16%..... 17% $50k-$70k.................... 16%..... 14% $30k-$50k.................... 16%..... 12% Under $30k................... 13%....... 8%

Do you own a full-size or cargo van? If yes, what brand? Chevrolet......................... 4%....... 4% Ford................................ 1%....... 5% Mercedes........................ 0%....... 2% Ram................................ 0%....... 2% Sprinter........................... 1%....... 1% None............................. 93%..... 86%

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What other vehicles do you own? SUV.............................. 32%..... 37% RV/Camper................... 13%..... 21% Motorcycle trailer........... 46%..... 44% Dual Sport..................... 13%..... 12% Snowmobile.................... 7%....... 8% Personal watercraft......... 6%....... 7% R/C Car......................... 18%..... 16% Mountain bike............... 46%..... 62% BMX bike...................... 21%..... 15% Road bicycle................. 20%..... 26% Electric Bike.................... 2%....... 1% How do you transport your motorcycle? Pick up ......................... 71%..... 51% Trailer............................ 45%..... 33% Van.................................. 5%..... 10% Hitch type ....................... 7%....... 6% What other sports/activites do you participate in? Hunting......................... 34%..... 26% Fishing........................... 52%..... 34% Camping....................... 39%..... 44% Boating......................... 22%..... 24% Truck off roading........... 13%..... 11% Mountain biking............. 38%..... 51% Street Motorcycle riding.28%..... 28% Snowboarding................. 9%..... 15% Snow skiiing.................. 11%..... 16% Running........................ 20%..... 32% Road bicycle riding........ 18%..... 26% Weight lifting.................. 37%..... 40% How many non-work hours do you spend on the internet per week? 1-5................................ 43%..... 37% 6-10.............................. 22%..... 36% 11-20............................ 17%..... 16% 20+................................. 6%..... 11% None............................. 12%....... 1% Do you own a smartphone? Yes................................ 53%..... 81% No................................. 47%..... 19% Of yes, what brand do you own? Android......................... 36%..... 38% Blackberry....................... 0%....... 4% iPhone........................... 55%..... 56% Windows ........................ 0%....... 2% Other............................... 9%....... 4% If no, do you plan on purchasing a smartphone? Yes................................ 27%..... 16% No................................. 73%..... 84% Do you own a tablet/ E-reader device? Yes................................ 42%..... 52% No................................. 58%..... 48% If yes, what type do you own? Android based.............. 12%..... 20% iPad............................... 57%..... 69% Kindle............................ 21%..... 10% Nook............................... 0%....... 2% Other............................. 10%....... 6% If no, do you plan on purchasing a tablet/E-reader? Yes.................................. 6%..... 10% No................................. 94%..... 90% Where do you get your race coverage? Magazine...................... 70%..... 50% Internet.......................... 69%..... 90% TV................................. 77%..... 66% Do you subscribe to the electronic version of MXA? Yes.................................. 7%..... 12% No................................. 82%..... 74% No but plan to............... 11%..... 14% Do you ise social media sites? If yes, which sites do you use? Facebook...................... 37%..... 64% Google+........................ 22%..... 14% Linkedln........................ 11%..... 16% Pinterest.......................... 3%....... 4% Reddit............................. 1%....... 2% StumbleUpon.................. 1%....... 1% Twitter............................. 8%..... 21% Yahoo Answers............... 7%....... 2% YouTube........................ 43%..... 54% None............................. 34%..... 19%

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$805 $550 $405 $280

955 675 505 380

$745 $510 $375 $260

895 635 475 360

$690 $470 $345 $240

840 605 445 340

Word ads: $2.00 per word, with $54.00 minimum

$595 $410 $300 $210

745 535 400 310

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2015.....................10/15/14................ 10/22/14............... 12/11/14 February 2015...................11/13/14................ 11/20/14................. 1/15/15 March 2015.......................12/16/14................ 12/23/14................. 2/12/15 April 2015............................1/15/15.................. 1/22/15................. 3/12/15 May 2015.............................2/18/15.................. 2/25/15................. 4/16/15 June 2015............................3/17/15.................. 3/24/15................. 5/14/15 July 2015.............................4/14/15.................. 4/21/15................. 6/11/15 August 2015........................5/12/15.................. 5/19/15................... 7/9/15 September 2015..................6/16/15.................. 6/23/15................. 8/13/15 October 2015......................7/14/15.................. 7/21/15................. 9/10/15 November 2015...................8/11/15.................. 8/18/15................. 10/8/15 December 2015...................6/16/15.................. 9/23/15............... 11/12/15 January 2016.....................10/15/15................ 10/22/15............... 12/10/15 February 2016...................11/17/15................ 11/24/15................. 1/14/16 March 2016.......................12/15/15................ 12/22/15................. 2/11/16 *Above dates are subject to change

Black & White

12X

1 Page..................... $4090..........$3870........... $3670............$3460 2/3............................. 3070............2900............. 2750..............2590 1/2............................. 2540............2400............. 2270..............2150 1/3............................. 1710............1630............. 1530..............1450 1/4............................. 1390............1320............. 1260..............1180 1/6............................. 1020..............970............... 910................860

Black & One Color

1 Page..................... $5230..........$4930........... $4720............$4330 2/3............................. 4460............4200............. 4010..............3680 1/2............................. 3760............3550............. 3400..............3110 1/3............................. 2930............2780............. 2660..............2430

Four-Color

1 Page..................... $7480..........$7110........... $6740............$6170 2/3............................. 6650............6330............. 6000..............5500 1/2............................. 5990............5690............. 5390..............4930 1/3............................. 5170............4910............. 4660..............4260

MOTOCROSS ACTION

GENERAL ADVERTISING RATES

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

After 35 years, Dirt Wheels is still the #1 ATV magazine in the world. With a reach of over 300,000 monthly readers, Dirt Wheelsâ&#x20AC;&#x2122; audience is the largest and most

TOTAL MONTHLY REACH

284,800

PRINT RUN

105,500

AID SUBSCRIPTIONS

22,200

PAID NEWSSTAND SALE

47,500

TOTAL PAID SALE PROMO DIST

1,500

TOTAL DISTRIBUTION

71,200

READERS PER COPY

AVERAGE AGE MALE ANNUAL INCOME PLAN TO BUY A NEW ATV or UTV IN 2015

69,700

36 97% $75,000 37%

enthusiastic in the sport and plans to spend nearly $500 MILLION on new ATVs, UTVs, and parts and accessories in 2015. We focus on testing hundreds of

aftermarket products every year that our readers are looking for to upgrade their machines. They trust Dirt Wheels to give them the access and information on

the right products to buy and to help them choose. Simply put, Dirt Wheels is your most direct connection with ATV consumers every month.

“

Dirt Wheels—Clearly the benchmark in ATV publications. Duncan Racing can attribute much of its success to Dirt Wheels. Dirt Wheels is so important to the ATV industry—Duncan Racing has continuously run adverts in Dirt Wheels since 1987.

”

- Loren Duncan, President, Duncan Racing International, Inc.

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How often do you buy dirt wheels magazine? I-4 issues a year........ 5%... 17% 5-8- issues a year..... 8%... 17% 9-12 issues a year..... 5%... 17% Subscription............ 82%... 30% Only Read the Website.0%.19% How long have you been reading dirt wheels? Less than 1 yr........... 6%..... 7% 1-2 years................. 10%... 12% 2-3 years................. 10%..... 5% 3-4 years................. 12%..... 3% 4+ years.................. 62%... 73% How many people besides yourself look through your copy of dirt wheels? None....................... 12%... 22% 1............................. 23%... 33% 2............................. 23%... 19% 3............................. 22%... 17% 4............................... 7%..... 7% 5............................... 4%..... 1% 6+............................. 9%..... 1% Do you own and ATV? Yes.......................... 99%... 98% No............................. 1%..... 2% How many ATV’s do you own? 1............................. 29%... 35% 2............................. 38%... 30% 3............................. 15%... 15% 4+........................... 18%... 20% What year is your newest ATV? 2014......................... 5%... 10% 2013....................... 13%..... 8% 2012....................... 11%..... 3% 2011......................... 8%..... 2% 2010......................... 4%..... 8% 2009......................... 7%..... 7% 2008......................... 6%... 10% 2007....................... 10%..... 7% 2006 or earlier......... 36%... 45% What brand is your newest ATV? Apex......................... 1%..... 0% Arctic Cat.................. 1%..... 0% Bombardier............... 1%..... 0% Can-Am.................... 6%..... 5% CF Moto.................... 2%..... 3% E-Ton........................ 1%..... 0% Honda..................... 26%... 20% Kawasaki.................. 6%... 15% KTM.......................... 1%..... 0% Kymco...................... 1%..... 4% Polaris..................... 16%... 18% Suzuki....................... 6%..... 7% Yamaha................... 31%... 27% Other......................... 1%..... 1% What type is your newest ATV? Sport 2WD.............. 43%... 63% Utility 2WD................ 6%..... 3% Sport 4x4.................. 7%..... 2% Utility 4x4................ 38%... 32% Entry level.................. 0%..... 0% Youth......................... 5%..... 0% What engine type is your newest ATV? 2-stroke.................... 7%... 15% 4-stroke.................. 93%... 85% What size is your newest ATV? 50-70cc.................... 1%..... 2% 80-124cc.................. 4%..... 0% 125-199cc................ 3%..... 5% 200-299cc.............. 12%..... 5% 300-399cc................ 9%... 13% 400-499cc.............. 34%... 40% 500-599cc.............. 11%... 17% 600-699cc.............. 10%... 10% 700+cc................... 17%..... 8%

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Do you own a UTV? Yes ......................... 25%... 43% No........................... 75%... 57% How many UTV’s do you own? None....................... 75%... 94% 1............................. 20%..... 6% 2............................... 5%..... 0% What year is your newest UTV? 2014....................... 15%... 17% 2013....................... 27%..... 6% 2012....................... 27%... 17% 2011....................... 12%..... 6% 2010......................... 4%... 11% 2009......................... 3%..... 5% 2008......................... 2%... 11% 2007......................... 2%... 17% 2006 or earlier........... 8%... 10% What brand is your newest UTV? Artic Cat.................... 6%..... 5% Can-Am/Bombardier.8%..... 5% CF Moto.................... 2%..... 3% EZ-GO...................... 0%..... 1% Honda....................... 0%... 11% John Deere............... 5%..... 6% Kawasaki................ 15%..... 6% Kymco...................... 3%..... 0% Polaris..................... 42%... 53% Yamaha................... 11%..... 9% Other......................... 8%..... 1% Which of these factors influenced you most when you bought your ATV/UTV? Mag test results....... 47%... 50% Factory cont. program................. 4%..... 1% Local dealer support................ 26%... 12% Previous brand exp..47%... 32% Price........................ 36%... 27% Friend’s recommend......... 23%... 21% Showroom availability............. 13%..... 9% Factory race team results.................... 4%..... 9% Parent’s recommend.5%..... 3% Dealer recommend. 12%..... 6% Do you influence your friends on what ATV UTV they should buy? Yes.......................... 82%... 78% No........................... 18%... 22% Do you plan to buy an ATV/ UTV in the next 12 months? Yes.......................... 36%... 37% No........................... 64%... 63% Which brand do you plan to buy? Arctic Cat.................. 3%..... 3% Can-Am/ Bombardier.......... 14%... 13% CF Moto.................... 3%..... 4% Honda..................... 16%... 14% John Deere............... 1%..... 1% Kawasaki.................. 3%..... 7% KTM.......................... 1%..... 0% Kymco...................... 2%..... 2% Polaris..................... 16%... 30% Suzuki....................... 6%..... 1% Yamaha................... 27%... 22% Undecided................ 8%..... 3% What type will you buy? Sport 2WD.............. 33%... 33% Sport 4x4.................. 9%... 20% Utility 4x4................ 41%... 33% UTV......................... 11%..... 6% Entry level.................. 1%..... 0% Youth......................... 3%..... 1% Undecided................ 2%..... 7% What type engine will it have? 2-stroke.................... 9%..... 7% 4-stroke.................. 85%... 93% Undecided................ 6%..... 0%

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What size will you buy? 71-99cc.................... 3%..... 1% 200-299cc................ 9%..... 7% 300-399cc................ 5%... 13% 400-499cc.............. 20%... 20% 500-599cc.............. 16%... 13% 600-700cc................ 8%..... 6% 701+cc................... 32%... 33% Undecided................ 8%..... 7% How do you use your ATV(s)? Off-road fun riding... 90%... 92% Farm vehicle............ 20%... 24% Hunt/fish/camp....... 34%... 38% Racing..................... 16%... 27% What types of terrain do you ride on? Desert..................... 10%... 15% Farmland................. 48%... 50% Mud/swamp............ 53%... 48% Sand dunes............. 23%... 35% Snow/ice................. 47%... 53% Trails/forests............ 83%... 90% How many of your family members also ride? None....................... 13%..... 7% 1............................. 15%... 15% 2............................. 19%... 22% 3............................. 17%... 17% 4+........................... 36%... 39% Do you compete in organized races? Yes.......................... 22%... 15% No........................... 78%... 85% What type of racing do you compete in? ATV pulls................... 6%..... 0% Desert/Baja............... 3%..... 5% Cross Country/ Hare scrambles.... 39%... 43% Flattrack.................... 4%... 29% Ice racing.................. 7%... 28% Motocross............... 25%... 43% Mud bogs............... 10%... 15% Sand drags............... 6%... 14% Do you own a pickup truck? Yes.......................... 86%... 78% No........................... 14%... 22% What brand of pickup do you own? Chevrolet................. 33%... 21% Dodge..................... 20%... 16% GMC....................... 10%..... 3% Ford........................ 25%... 53% Honda....................... 1%..... 0% Nissan....................... 3%..... 3% Toyota....................... 7%..... 3% Other......................... 1%..... 1% What other vehicles do you own? Car.......................... 50%... 64% SUV........................ 37%... 58% RV/Camper............. 20%... 17% Road Bike............... 10%..... 8% Travel trailer............. 10%... 11% Motorcycle trailer..... 23%... 31% Off road motorcycle.12%... 33% UTV......................... 13%... 11% Street Motorcycle.... 13%... 33% Snowmobile............ 13%... 22% Personal watercraft... 6%..... 3% Mountain bike......... 25%... 42% R/C Car................... 13%..... 2% BMX bike.................. 9%..... 6% Electric Bike.............. 1%..... 1% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in DW............... 70%... 70% Catalogs.................. 39%... 46% Editorial in DW......... 27%... 25% Friends.................... 24%... 35% Other magazines....... 9%... 10% At competitions......... 5%..... 3% ATV Dealer.............. 29%... 35%

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Internet.................... 53%... 77% Other ...................... 10%..... 6% Where do you purchase the majority of your parts and accessories? Ads in DW............... 27%..... 8% Internet.................... 61%... 62% Mail order catalog... 29%..... 3% Local ATV dealer..... 47%... 24% ATV shop................ 24%..... 3% Does your ATV dealer generally stock the parts and accessories you want to buy? Yes.......................... 47%... 37% No........................... 53%... 63% On an average, how much do you spend on parts and accessories for your ATV each month? $400+....................... 5%..... 8% $300-$399................ 2%..... 3% $200-$299................ 8%..... 2% $100-$199.............. 25%... 49% Less than $100....... 60%... 38% Have you ever purchased products from ads in dirt wheels? Yes.......................... 83%... 76% No........................... 17%... 24% What brand of exhausts have you purchased for your 4-stroke? Aaen......................... 1%..... 0% Barkers..................... 2%..... 0% Big Gun..................... 6%..... 4% Cobra........................ 3%..... 0% CT............................. 1%..... 0% Curtis Sparks............ 3%..... 8% DG............................ 7%..... 2% DMC......................... 2%..... 8% Dubach..................... 1%..... 0% FMF........................ 18%... 13% HMF........................ 13%..... 4% Hot Seat.................... 1%..... 0% Leo Vince.................. 1%..... 0% Looney Tuned........... 1%..... 0% LRD........................... 3%..... 4% LEXX......................... 1%..... 0% Muzzys...................... 1%..... 0% Pro Circuit................. 3%..... 8% Ron Woods............... 2%..... 0% SuperTrapp............... 0%..... 4% Toomey..................... 2%..... 0% Two Brothers............. 4%..... 0% Trinity......................... 1%..... 4% Yoshimura................. 8%..... 4% Slip-on...................... 1%..... 4% Stock...................... 31%... 32% Other....................... 10%..... 4% What brand of exhaust silencers have you purchased? Aaen......................... 1%..... 0% Barkers..................... 1%..... 0% Big Gun..................... 4%..... 4% Cobra........................ 3%..... 0% CT............................. 2%..... 0% DG............................ 4%..... 4% DMC......................... 1%..... 8% Dubach..................... 1%..... 0% Eddie Sanders.......... 1%..... 0% FMF........................ 19%... 17% HMF.......................... 8%..... 4% Hot Seat.................... 1%..... 0% LEXX......................... 1%..... 0% LRD........................... 1%..... 8% Looney Tuned........... 2%..... 0% Muzzys...................... 1%..... 0% Paul Turner................ 1%..... 4% Pro Circuit................. 3%..... 4% Rocket...................... 1%..... 0% SuperTrapp............... 2%..... 0% Toomey..................... 2%..... 0% Two Brothers............. 3%..... 0% Trinity......................... 1%..... 4% Yoshimura................. 5%... 13% Stock...................... 26%... 29% Other......................... 8%..... 1%

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What brand of handlebars have your purchased? Answer/Pro Taper... 16%... 23% Azonic....................... 1%..... 0% DG............................ 1%..... 0% Fasst......................... 6%..... 8% Fly............................. 3%..... 8% Moose....................... 3%..... 4% O’Neal....................... 1%..... 0% Renthal.................... 24%... 27% Tag............................ 7%..... 8% Tusk.......................... 2%..... 0% Stock...................... 31%... 23% Other......................... 7%..... 7% What brand of sprockets have you purchased? Moose....................... 9%... 17% Primary Drive............. 9%..... 3% Renthal.................... 18%... 31% SideWinder............... 5%..... 7% Sunstar................... 12%... 28% Supersprox............... 1%..... 0% Tag............................ 0%... 10% Vortex........................ 1%..... 3% Stock...................... 34%... 31% Other....................... 10%..... 7% What brand of chains have you purchased? D.I.D........................ 21%... 44% EK............................. 5%..... 4% KMC......................... 2%..... 0% Moose....................... 3%..... 0% Primary Drive............. 5%..... 4% Regina....................... 1%..... 0% Renthal.................... 12%... 11% RK............................. 7%..... 0% SideWinder............... 4%..... 7% Sunline...................... 1%..... 0% Tsubaki...................... 1%..... 0% Stock...................... 26%... 30% Other....................... 11%..... 7% What brand of grips have you purchased? 909........................... 1%..... 0% A’ME......................... 1%..... 0% Answer...................... 6%..... 8% ODI........................... 8%..... 0% O’Neal....................... 7%..... 4% Oury.......................... 8%... 15% Pro-Grip.................. 10%... 12% Renthal.................... 12%... 27% Scott....................... 14%... 12% Smith........................ 6%..... 4% Stock...................... 21%... 19% Other....................... 15%..... 7% What brand of air filters have your purchased? K&N........................ 44%... 61% Pro Filter.................... 7%..... 6% Twin-Air..................... 9%... 12% NoToil........................ 4%... 12% Uni-Filter.................. 27%... 27% Stock...................... 26%... 15% Other......................... 7%..... 5% What brand of front tires have you purchased? AMS.......................... 1%..... 0% Carlisle.................... 13%..... 6% Cheng Shin............... 3%..... 6% Duro.......................... 2%..... 6% DWT/Douglas............ 4%..... 7% Excel......................... 1%..... 0% GMZ.......................... 2%..... 0% Greenball................... 2%..... 0% High Lifter.................. 1%..... 3% ITP.......................... 32%... 31% Kenda..................... 22%... 16% Maxxis..................... 29%... 34% Ohtsu........................ 1%..... 3% Pit Bull....................... 0%..... 3% Sand Tires Unltd....... 1%..... 0% Sedona..................... 3%..... 0% SkatTrak ................... 5%..... 6% STI............................ 3%..... 6% Super Grip................ 1%..... 0% Vee Rubber............... 1%..... 0% Stock...................... 16%... 25% Other....................... 11%..... 7%

DIRT WHEELS

VEHICLE OWNERSHIP

DIRT WHEELS

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What brand of rear tires have you purchased? AMS............................. 2%...... 0% Armstrong.................... 1%...... 0% Carlisle....................... 12%...... 6% Cheng Shin.................. 4%...... 9% Duro Tire...................... 3%...... 3% DWT/Douglas............... 3%.... 13% GMZ............................. 1%...... 0% Greenball...................... 3%...... 0% High Lifter..................... 1%...... 3% ITP............................. 33%.... 28% Kenda........................ 19%.... 25% Maxxis........................ 30%.... 28% Ohtsu........................... 1%...... 3% Sand Tires Unltd.......... 2%...... 3% Sedona........................ 3%...... 0% Skat Trak...................... 3%.... 18% STI............................... 3%...... 3% Vee Rubber.................. 1%...... 0% Stock......................... 11%.... 18% Other.......................... 12%.... 12% How many pairs of tires do you buy a year? 1................................ 42%.... 43% 2................................ 14%.... 19% 3.................................. 4%...... 3% 4.................................. 2%...... 3% 5+................................ 1%...... 2% None.......................... 37%.... 31% What brand of wheels have your purchased? AMS............................. 1%...... 0% DWT/Douglas............. 23%.... 29% Hiper............................ 2%...... 7% High Lifter..................... 1%...... 0% ITP............................. 28%.... 26% Motosport Alloy............ 1%...... 0% OMF............................. 1%...... 3% Raceline....................... 1%...... 0% Vision Wheel................ 1%...... 3% STI............................... 3%...... 3% Stock......................... 30%.... 29% Other............................ 8%...... 3% What brand of brake pads have your purchased? Braking......................... 1%...... 0% DP/Dunlop................... 1%...... 0% EBC........................... 38%.... 50% EPI............................... 1%...... 7% Galfer........................... 2%...... 0% Magnum...................... 2%...... 0% Moose.......................... 4%...... 0% Moto-Master................ 1%...... 0% Streamline.................... 1%...... 0% Tusk............................. 5%...... 3% Vesrah.......................... 2%...... 0% Stock......................... 35%.... 40% Other............................ 8%...... 0% What brand of nerf bars have you purchased? AC................................ 9%.... 11% Answer......................... 1%...... 0% Blingstar....................... 2%...... 4% DG............................. 10%...... 7% IMS/Roll Design........... 2%...... 0% Pro Aluminum.............. 1%...... 0% Pro Amor...................... 8%.... 11% Tusk............................. 6%.... 11% Stock........................... 7%...... 0% UM Performance.......... 1%...... 0% None.......................... 46%.... 56% Other............................ 8%...... 9% What brand of 4-stroke oil do you use? AMSOIL..................... 19%.... 22% Bel-Ray........................ 2%...... 6% Castrol......................... 4%...... 3% Hondaline................... 23%...... 6% Kawasaki..................... 6%...... 3% Lucas........................... 4%...... 9% Maxima........................ 3%...... 3% Mobil 1......................... 5%.... 13% Motorex........................ 1%...... 0% Motul............................ 1%...... 0% Panolin......................... 0%...... 0% Pennzoil....................... 4%...... 3% PJ1.............................. 0%...... 3% Quaker State................ 3%...... 0% Repsol.......................... 0%...... 0% Silkolene....................... 1%...... 0% Spectro........................ 1%...... 0%

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Valvoline..................... 10%.... 16% Yamalube................... 27%...... 9% Other.......................... 16%.... 13% None............................ 4%...... 3% What brand of 2-stroke oil do you use? AMSOIL..................... 14%.... 20% Bel-Ray........................ 5%...... 0% Castrol......................... 3%...... 0% Hondaline..................... 1%.... 10% Kawasaki..................... 1%...... 0% Maxima........................ 2%...... 7% Motul............................ 2%...... 0% Motorex........................ 1%...... 0% Pennzoil....................... 1%...... 0% PJ1.............................. 1%...... 3% Repsol.......................... 1%...... 0% Spectro........................ 1%...... 0% Valvoline....................... 3%...... 0% Yamalube................... 13%.... 13% Other.......................... 14%...... 7% None.......................... 42%.... 47% What brand of gearbox oil do you use? AMSOIL..................... 19%.... 25% Bel-Ray........................ 8%...... 7% Castrol......................... 5%...... 7% Hondaline................... 13%...... 7% Lucas........................... 7%.... 11% Maxima........................ 1%...... 7% Mobil 1......................... 4%.... 11% Motorex........................ 1%...... 0% Motul............................ 2%...... 0% Pennzoil....................... 7%...... 7% Silkolene....................... 1%...... 0% Spectro........................ 1%...... 0% Yamalube................... 20%.... 18% Other.......................... 19%.... 16% Have you had you suspension modified? Yes ............................ 31%.... 32% No.............................. 69%.... 68% Have you modified your engine in any way? Yes............................. 42%.... 57% No.............................. 58%.... 43% What aftermarket products have you purchased for your ATV/UTV? Action camera............ 19%.... 13% Auto clutch................... 2%...... 0% Brush guard............... 21%...... 3% Bumper...................... 35%.... 16% Cleaning product........ 30%...... 0% Drink system................ 5%...... 0% Front/clutch lever....... 19%...... 0% Fuel injection module... 6%...... 6% GPS............................. 8%...... 0% Hand-/roost guard..... 26%...... 3% Handlebar/ steering wheel......... 22%...... 0% Kill switch .................. 19%...... 3% Lift Kit........................... 5%...... 0% Lighting...................... 18%...... 0% Lubrication................. 25%...... 6% Rear axle.................... 13%...... 6% Roll cage...................... 2%...... 0% Seat........................... 11%...... 3% Seat cover.................. 21%...... 3% Shock/suspension..... 17%...... 6% Skid plate................... 33%...... 3% Steering damper.......... 7%...... 0% Tire repair/ inflation product...... 40%.... 13% Wheel/tire..................... 1%...... 0% Winch......................... 34%.... 19% RIDING GEAR What is you main source of info for purchasing riding gear? Ads in DW.................. 50%.... 53% At competitions............ 4%.... 11% Catalogs..................... 32%.... 31% Friends....................... 14%.... 28% Other mags.................. 5%.... 13% Editorial in DW.............. 8%.... 14% ATV dealer.................. 26%.... 22% Internet....................... 45%.... 66% Other.......................... 11%.... 12%

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Where do you purchase your riding gear? Ads in DW.................. 16%...... 3% Internet....................... 46%.... 71% Local ATV dealer........ 26%.... 17% ATV shop................... 18%...... 3% Mail order catalog...... 20%...... 6% Other.......................... 11%...... 3% How much do you spend on riding gear and apparel during the year? $1500+........................ 5%...... 0% $1200-$1499............... 0%...... 3% $1000-$1199............... 4%...... 0% $800-$999................... 2%...... 3% $600-$799................... 4%...... 0% $400-$599................. 10%.... 14% $250-$399................. 13%.... 17% $249 or less............... 62%.... 64% What brand of helmet have you purchased? AGV............................. 3%...... 3% Answer......................... 9%...... 3% Arai.............................. 4%...... 0% ARC............................. 2%...... 0% AXO............................. 3%...... 0% Bell............................. 17%...... 9% EVS.............................. 1%...... 0% Fly.............................. 16%.... 15% Fox............................. 20%.... 12% HJC........................... 27%.... 21% Klim.............................. 4%...... 0% LS2.............................. 1%...... 3% Moose.......................... 4%...... 3% MSR............................. 5%...... 3% Ocelot.......................... 1%...... 0% One Industries............ 12%...... 3% O’Neal.......................... 9%...... 6% SixSixOne.................... 1%...... 0% Shoei............................ 6%...... 6% Thor........................... 13%...... 9% TLD.............................. 1%...... 3% Vemar........................... 1%...... 0% ZIR............................... 1%...... 0% ZOX.............................. 1%...... 0% Other ......................... 28%...... 6% What brand of goggles have you purchased? Answer....................... 11%...... 6% Dragon......................... 5%...... 6% EKS Brand................... 3%...... 0% Fly.............................. 12%...... 8% Fox............................. 12%...... 8% Oakley........................ 18%.... 26% Pro Grip....................... 5%...... 6% Scott.......................... 37%.... 21% Smith......................... 15%.... 14% Spy.............................. 9%...... 3% Thor........................... 14%...... 6% Other.......................... 13%...... 2% None.......................... 19%.... 15% What brand of gloves have you purchased? Acerbis......................... 1%...... 0% Answer....................... 11%...... 3% ARC............................. 1%...... 0% AXO............................. 2%...... 3% Fly.............................. 12%...... 6% Fox............................. 30%.... 34% JT Racing..................... 1%...... 0% Klim.............................. 2%...... 6% Mechanix Wear.......... 14%.... 19% Moose.......................... 7%...... 0% MSR............................. 8%...... 6% Ocelot.......................... 1%...... 0% One Industries.............. 6%...... 0% O’Neal.......................... 6%...... 0% Pro Grip....................... 7%...... 0% SixSixOne.................... 1%...... 0% Shift............................ 13%...... 0% Thor........................... 12%...... 9% TLD.............................. 2%...... 0% Other.......................... 23%...... 3% None.......................... 18%.... 13% What brand of boots have you purchased? Answer......................... 6%...... 3% ARC............................. 1%...... 0% AXO............................. 1%...... 3% Alpinestars................. 14%...... 9% Fly.............................. 12%...... 6% Fox............................. 16%.... 21% Gaerne......................... 2%...... 0% MSR............................. 2%...... 0% Ocelot.......................... 2%...... 0%

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O’Neal.......................... 6%...... 6% Sidi............................... 2%...... 6% TCX.............................. 2%...... 0% Thor........................... 12%.... 18% Other.......................... 21%...... 0% None.......................... 42%.... 29% What brand of riding pants have you purchased? Answer......................... 8%...... 6% AXO............................. 4%...... 0% Fly.............................. 13%...... 9% Fox............................. 21%.... 15% JT Racing..................... 1%...... 0% Klim.............................. 2%...... 3% Moose.......................... 8%...... 0% MSR............................. 8%...... 9% No Fear........................ 2%...... 0% Ocelot.......................... 2%...... 0% One Industries............................... O’Neal........................ 11%...... 0% Pro Grip....................... 1%...... 0% Shift............................ 12%...... 6% Thor........................... 11%...... 9% TLD.............................. 2%...... 3% Xtreme......................... 1%............ Other.......................... 13%...... 3% None.......................... 46%.... 39% What brand of jersey have you purchased? Acerbis......................... 2%...... 0% Answer....................... 10%...... 9% AXO............................. 3%...... 0% Fly.............................. 11%...... 6% Fox............................. 27%.... 24% JT Racing..................... 1%...... 3% Klim.............................. 2%...... 0% Moose.......................... 9%...... 0% MSR............................. 6%...... 6% NoFear......................... 3%...... 0% Ocelot.......................... 2%...... 0% One Industries.............. 2%...... 3% O’Neal.......................... 9%...... 0% Pro Grip....................... 1%...... 0% Shift............................ 10%...... 3% Thor........................... 15%.... 15% TLD.............................. 3%...... 3% Other............................ 9%...... 0% None.......................... 42%.... 29% What brand of shoulder pads have you purchased? Acerbis......................... 1%...... 0% Answer......................... 4%...... 0% AXO............................. 1%...... 0% Fly................................ 0%.... 15% Fox............................. 12%.... 12% Leatt............................. 1%...... 0% MSR............................. 6%...... 0% Ocelot.......................... 1%...... 0% O’Neal.......................... 1%...... 0% Shift.............................. 5%...... 3% Thor............................. 5%...... 9% Other............................ 6%...... 0% None.......................... 69%.... 61% Have you purchased other protective items? Ankle brace................ 12%.... 13% Elbow guard............... 19%...... 0% Knee brace................ 26%.... 50% Neck brace................ 21%.... 38% Wrist brace................. 23%.... 13% What brand of action camera do you own? Epic.............................. 1%...... 0% GoPro........................ 25%.... 35% JVC.............................. 3%...... 0% Sony............................ 1%...... 0% None.......................... 37%.... 51% None but plan to purchase one......... 34%.... 14% PROFILE What is your gender? Male........................... 95%.... 99% Female......................... 5%...... 1% How old are you? Under 12...................... 1%...... 0% 12-15........................... 6%...... 5% 16-20........................... 8%...... 6% 21-24........................... 5%...... 8% 25-29........................... 5%.... 20% 30-39......................... 25%.... 28% 40-49......................... 19%.... 14% 50+............................ 31%.... 19%

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Are you married? Yes............................. 55%.... 66% No.............................. 45%.... 34% What is your total yearly household income? Under $30k................ 17%.... 14% $30k-$50k................. 19%.... 17% $50k-$70k................. 24%.... 22% $70k-$90k................. 17%.... 14% $90k-$120k............... 11%.... 14% $120k-$150k............... 6%.... 11% $150k+........................ 6%...... 8% If you are over 18, what is you level of education? Attending college......... 9%.... 13% College grad............... 25%.... 39% High school grad........ 50%.... 45% Other.......................... 16%...... 3% What other sports/activities do you participate in? Truck off roading........ 22%.... 46% Road cycling................ 4%.... 20% Hunting...................... 45%.... 51% Fishing........................ 50%.... 54% Camping.................... 57%.... 74% Boating...................... 34%.... 54% Mountain biking.......... 17%.... 37% Off-road moto riding... 27%.... 37% Personal watercraft...... 7%.... 20% Snowboarding............ 10%...... 9% Skiing......................... 16%.... 11% Running..................... 16%.... 11% R/C Car...................... 19%.... 23% Do you own a smartphone? Yes............................. 62%.... 81% No.............................. 38%.... 19% If yes, what type do you own? Android...................... 44%.... 45% Blackberry.................... 4%...... 3% iPhone........................ 43%.... 48% Windows...................... 4%...... 3% Other............................ 5%...... 1% If no, do you plan on purchasing a smartphone? Yes............................. 21%.... 25% No.............................. 79%.... 75% Do you own a tablet/E-reader device? Yes............................. 39%.... 57% No.............................. 61%.... 43% If yes, what type do you own? Android based........... 16%.... 40% iPad............................ 40%.... 35% Kindle......................... 22%.... 20% Nook............................ 4%...... 0% Windows based........... 4%...... 5% Other.......................... 14%...... 0% If no, do you plan on purchasing a tablet/E-reader? Yes............................. 17%.... 16% No.............................. 83%.... 84% Do you read magazines on your mobile device/tablet? Yes............................. 13%.... 40% No.............................. 87%.... 60% Do you read dirt wheels on your mobile device/tablet? Yes .............................. 7%.... 62% No.............................. 93%.... 68% Do you visit dirtwheelsmag. com for info about products for your ATV/UTV? Yes............................. 46%.... 67% No.............................. 54%.... 33% Do you use social media sites? If yes, which sites do you use? Facebook................... 40%.... 77% Google+..................... 28%.... 14% Linkedin....................... 5%...... 3% Pinterest....................... 7%...... 9% Reddit.......................... 1%...... 0% Twitter.......................... 6%.... 17% Yahoo Answers.......... 15%...... 0% YouTube..................... 45%.... 54% Instagram................... 16%.... 29%

Black & White

12X

1 Page.............................. $5735........... $5610............. $5360...........$5080 2/3..................................... 4610............. 4475............... 4275.............4065 1/2...................................... 3560............. 3475............... 3320.............3130 1/3...................................... 2560............. 2485............... 2375.............2250 1/4...................................... 1990............. 1960............... 1870.............1775 1/6...................................... 1475............. 1395............... 1320.............1250

Black & One Color

Black & White

12X

DIRT WHEELS

MAIL-ORDER ADVERTISING RATES

GENERAL ADVERTISING RATES

1 Page....................... $4270......... $4115............$4010..........$3825 2/3............................... 3395........... 3295..............3225............3045 1/2............................... 2655........... 2560..............2485............2365 1/3............................... 1780........... 1705..............1680............1610 1/4............................... 1415........... 1395..............1355............1295 1/6............................... 1050........... 1020................995..............940

Black & One Color

1 Page.............................. $7295........... $6975............ $6700...........$6325 2/3...................................... 6190............. 5915............... 5700.............5370 1/2...................................... 4870............. 4660............... 4485.............4215 1/3...................................... 3915............. 3660............... 3540.............3325

1 Page....................... $5870......... $5645........... $5440..........$5170 2/3............................... 4985........... 4790..............4625............4405 1/2............................... 4030........... 3895..............3760............3565 1/3............................... 3360........... 3190..............3115............2965

1 Page............................ $10120.......... $9615............. $9105...........$8550 2/3..................................... 8605............. 8175............... 7730.............7305 1/2...................................... 7675............. 7295............... 6900.............6525 1/3...................................... 6670............. 6340............... 5975.............5685

1 Page....................... $8175........ $7840............$7580..........$7055 2/3............................... 7350........... 7085..............6830............6460 1/2............................... 6525........... 6270..............6070............5700 1/3............................... 5615........... 5415..............5235............5130

Four-Color

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X

B&W Color B&W Color B&W Color B&W Color

1/6 page 3-inch 2-inch 1-inch

$860 $800 $595 $390

995 925 696 490

$805 $740 $550 $360

955 865 650 460

$735 $675 $505 $335

835 795 605 435

Word ads: $2.00 per word, with $54.00 minimum

$640 $590 $440 $290

790 715 540 390

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2015.......................10/9/14.................10/16/14................ 12/4/14 February 2015.....................11/7/14.................11/14/14.................. 1/8/15 March 2015.........................12/8/14.................12/15/14.................. 2/5/15 April 2015............................1/13/15...................1/20/15.................. 3/5/15 May 2015.............................2/12/15...................2/20/15.................. 4/9/15 June 2015............................3/13/15...................3/20/15.................. 5/7/15 July 2015.............................4/10/15...................4/17/15.................. 6/4/15 August 2015..........................5/8/15...................5/15/15.................. 7/2/15 September 2015..................6/10/15...................6/17/15.................. 8/6/15 October 2015........................7/9/15...................7/16/15.................. 9/3/15 November 2015.....................8/6/15...................8/13/15................ 10/1/15 December 2015...................9/10/15...................9/17/15................ 11/5/15 January 2016.......................10/8/15.................10/15/15................ 12/3/15 February 2016.....................11/9/15.................11/16/15.................. 1/7/16 March 2016.........................12/7/15.................12/14/15.................. 2/4/16 *Above dates are subject to change

Four-Color

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

ATV UTV Action continues to lead the sport ATV and UTV markets. For nearly 30 years, ATV UTV Action has delivered product tests, reviews and shootouts with high-impact photography and detailed, insightful writing. In 2014, the magazine enjoyed circulation growth paralleling the growth of the UTV segment. For 2015, the focus on UTVs remains strong, as it is still the fastest-growing part of the industry, and we still deliver the best ATV editorial in the industry. ATV UTV Action delivers a core audience of highend ATV and UTV consumers who are ready to buy the products that will allow them to continue to enjoy riding, driving or racing their offroad vehicles.

TOTAL MONTHLY REACH

101,200

PRINT RUN

38,200

PAID SUBSCRIPTIONS

7,400

PAID NEWSSTAND SALE

17,400

TOTAL PAID SALE PROMO DIST

900

TOTAL DISTRIBUTION

25,300

READERS PER COPY

AVERAGE AGE MALE ANNUAL INCOME PLAN TO BUY A NEW ATV or UTV IN 2015

24,400

39 93% $72,000 43%

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If you are in the ATV or UTV industry there is only one place to advertise you products. ATV UTV Action Magazine.

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-Richard Mendenhall, DWT Racing 26

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How often do you buy ATV UTV Action magazine? 1-4 a year.................... 0%..23% 5-8 a year.................... 0%..14% 9-12 a year.................. 9%..11% Subscriber................. 81%..43% I only read the website................ 9% How long have you been reading ATV UTV Action Magazine? Less than 1 yr........... 13%..37% 1-2 years................... 10%..20% 2-3 years................... 26%....6% 3-4 years..................... 6%....9% 4+ years.................... 45%..29% How many people besides yourself look though your copy of ATV UTV Action? None........................... 3%..20% 1............................... 26%..20% 2............................... 22%..23% 3............................... 23%..20% 4............................... 23%..11% 5................................. 0%....3% 6+............................... 3%....3% Do you own an ATV? Yes............................ 94%..85% No............................... 6%..15% How many ATV’s do you own? 1............................... 25%..55% 2............................... 46%..19% 3............................... 14%....7% 4+............................. 15%..19% What year is your newest ATV? 2014......................... 14%..10% 2013......................... 11%..13% 2012........................... 4%..10% 2011........................... 7%....3% 2010........................... 3%....3% 2009......................... 14%..10% 2008........................... 0%....7% 2007......................... 21%....6% 2006 or earlier........... 25%..39% What brand is your newest ATV? Arctic Cat.................... 3%....7% Can-Am/ Bombardier........... 14%....3% CF Moto...................... 3%....3% Honda....................... 11%..20% Kawasaki.................... 8%..10% Kymco........................ 4%....3% Polaris....................... 22%..19% Suzuki......................... 3%....7% Yamaha..................... 32%..27% Other........................... 0%....1% What type is your newest ATV? Sport 2WD................ 28%..26% Utility 2WD.................. 3%..10% Sport 4x4.................. 21%..13% Utility 4x4.................. 31%..45% SxS........................... 14%....7% Youth........................... 3%....0%

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200-299cc.................. 7%..19% 300-399cc.................. 7%....3% 400-499cc................ 21%..39% 500-599cc................ 15%..13% 600-699cc.................. 7%....0% 700+cc..................... 36%..26% Do you own a UTV? Yes............................ 46%..49% No............................. 54%..51% How many UTV’s do you own? 1............................... 92%..87% 2................................. 8%..13% What year is your newest UTV? 2014........................... 8%..31% 2013......................... 15%..38% 2012......................... 31%..13% 2010......................... 15%....7% 2009........................... 8%....6% 2008........................... 8%....0% 2007........................... 8%....0% 2006 or earlier............. 7%....6% What brand is your newest UTV? Arctic Cat.................... 6%....7% Can-Am/ Bombardier........... 20%....7% CF Moto...................... 5%....6% Honda......................... 5%....6% Kawasaki.................... 7%....7% Kymo ......................... 7%....3% Polaris....................... 39%..53% Yamaha..................... 11%..10% Other........................... 0%....1% Which of these factors influenced you most when you bought your ATV/UTV? Dealership recommend........... 3%..19% Factory cont program................... 3%....3% Factory race results..... 0%....6% Friend’s recommend........... 28%..25% Dealer support.......... 19%..25% Mag test results......... 31%..34% Parent’s recommend............. 3%....6% Previous brand exp............... 41%..25% Price.......................... 31%..31% Showroom avail.......... 9%..13% Do you influence your friends on what ATV/UTV they should buy? Yes ........................... 74%..88% No............................. 26%..12% Do you plan to buy an ATV/ UTV in the next 12 months? Yes............................ 29%..44% No ............................ 71%..56%

What engine type is your newest ATV? 2-stroke...................... 4%..13% 4-stroke.................... 96%..87%

What brand do you plan to buy? Arctic Cat.................... 0%..12% Can-Am/ Bombardier.............. 9%..22% CF Moto...................... 3%....6% Honda....................... 21%..12% Kawasaki.................... 9%....6% Kymco........................ 5%....4% Polaris....................... 25%....6% Yamaha..................... 18%..20% Undecided................ 10%..12%

What size is your newest ATV? 80-124cc.................... 7%....0% 125-199cc.................. 0%....0%

What type of ATV will you buy? Sport 2WD................ 22%..24% Utility 2WD.................. 0%....6%

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Sport 4x4.................. 33%..24% UTV........................... 12%..18% Utility 4x4.................. 33%..18% Undecided.................. 0%..12% What type engine will it have? 2-stroke...................... 0%....6% 4-stroke.................... 78%..88% Undecided................ 22%....6% What size will you buy? 300-399cc.................. 0%..18% 400-499cc................ 44%..18% 500-599cc.................. 0%....6% 600-700cc................ 11%....0% 701+c....................... 33%..41% Undecided................ 12%..18% How do you use your ATV(s)? Off road fun riding..... 94%..88% Farm vehicle.............. 25%..29% Hunt/fish/camp......... 34%..44% Racing......................... 6%..18% What types of terrain do you ride on? Desert....................... 19%..15% Sand dunes............... 19%..18% Mud/swamp.............. 34%..59% Snow/ice................... 34%..50% Trails/forests.............. 91%..97% Farmland................... 41%..41% How many of your family members also ride? 1............................... 19%..21% 2............................... 25%..23% 3................................. 3%..15% 4+............................. 38%..27% None......................... 15%..14% Do you compete in organized races? Yes.............................. 9%..14% No............................. 91%..86% What type of racing do you compete in? Motocross................... 0%..43% Desert/baja................. 0%..14% Cross Country/ Hare scrambles..... 67%..71% Flattrack...................... 0%..29% Ice racing.................... 0%..29% ATV pulls..................... 0%....0% Mud bogs................. 33%..14% Do you own a pickup truck? Yes............................ 84%..86% No............................. 16%..14% What brand pickup truck do you own? Chevrolet................... 25%..24% Honda......................... 0%....4% Nissan......................... 0%....3% Dodge....................... 14%..10% Ford.......................... 39%..35% GMC......................... 11%..17% Toyota....................... 11%....7% Other........................... 0%....3% What other vehicles do you own? Car............................ 47%..45% SUV.......................... 25%..55% UTV........................... 16%....9% RV/Camper............... 19%..18% Travel trailer............... 16%..15% Motorcycle trailer....... 25%..27% Off -road motorcycle...........19%. 18% Street motorcycle...... 13%..12% Snowmobile.............. 16%....9% Personal watercraft..... 6%....6% Mountain bike........... 31%..42%

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BMX bike.................... 9%....9% Road bike.................... 3%..12% Electric bike................. 0%....3% PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in ATV UTV......... 72%..79% At competitions........... 0%....6% ATV Dealer................ 19%..42% Catalogs.................... 44%..42% Editorial in ATV UTV.. 25%..15% Friends...................... 25%..33% Internet...................... 50%..91% Other mags............... 20%..24% Other........................... 3%....6% Where do you purchase the majority of your parts and accessories? Ads in ATV UTV......... 28%..14% Mail order.................. 22%....9% Internet...................... 47%..62% Local ATV dealer....... 44%..27% Local accessories shop....................... 25%....3% Does your ATV dealer stock the parts and accessories you want to buy? Yes............................ 61%..41% No............................. 39%..59% On an average, how much do you spend on parts and accessories for you ATV each month? $400+......................... 0%....6% $300-$399.................. 3%....9% $200-$299.................. 7%....6% $100-$199................ 26%..41% Less than $100......... 64%..38% Have you ever purchased products from ads in ATV UTV action Yes ........................... 90%..65% No............................. 10%..35% What complete exhaust have you purchased for your four stoke? Akrapovic.................... 0%....4% Barkers....................... 3%....0% Big Gun....................... 3%....8% Cobra.......................... 3%....0% Curtis Sparks.............. 3%....0% DG.............................. 0%....4% Dubach....................... 4%....0% FMF.......................... 13%..19% HMF............................ 7%....0% Hot Seat...................... 3%....0% LEXX........................... 0%....4% SuperTrapp................. 3%....4% Yoshimura................... 7%....0% Slip-on........................ 3%....8% Stock........................ 42%..50% Other........................... 2%....3% What exhaust silencer have you purchased? Big Gun....................... 4%....4% CT............................... 0%....4% DG.............................. 4%....0% DMC........................... 4%....0% Dubach....................... 5%....0% FMF ......................... 13%..21% HMF............................ 5%....0% Hot Seat...................... 4%....0% LEXX........................... 0%....8% Pro Circuit................... 0%....4% SuperTrapp ................ 4%....4% Yoshimura................... 5%....0% Stock........................ 52%..54% Other........................... 0%....2%

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ATV UTV ACTION

VEHICLE OWNERSHIP

What handlebars have you purchased? Answer/Pro Taper..... 18%....5% Azonic......................... 0%....0% Fasst........................... 9%..10% Fly............................... 5%....5% ODI............................. 0%....5% Renthal...................... 18%..24% Tusk............................ 9%....0% Stock........................ 41%..52% Other........................... 0%....4% What sprockets have you purchased? AFAM.......................... 0%....0% Magnum..................... 0%....5% Moose......................... 5%....0% PMP............................ 0%....5% Primary Drive............. 10%....5% Renthal...................... 25%..15% SideWinder................. 5%....0% Sunstar..................... 15%..15% Supersprox................. 5%....5% Vortex.......................... 0%..15% Stock........................ 30%..60% Other........................... 5%....4% What chain have you purchased? D.I.D.......................... 24%..20% EK............................... 0%....5% Moose......................... 6%....0% Primary Drive............. 12%....0% Renthal........................ 0%..10% RK............................... 6%....5% SideWinder................. 5%....0% Tsubaki........................ 6%....0% Stock........................ 35%..60% Other........................... 6%....4%

What grips have you purchased? 909........................... 17%....0% A’ME........................... 0%....5% ODI........................... 13%..18% O’Neal......................... 8%....0% Oury............................ 4%....5% Pro-Grip...................... 4%..18% Renthal........................ 4%....5% Scott........................... 8%..14% Smith.......................... 0%....0% Stock........................ 29%..36% Other......................... 13%....8% What air filter have you purchased? K&N.......................... 47%..54% PC Racing................... 0%....4% Pro Filter...................... 3%....0% Twin-Air....................... 3%..14% No Toil......................... 3%....0% Uni-Filter.................... 16%..14% Stock........................ 28%..32% Other........................... 0%....2% What front tires have you purchased? Carlisle........................ 9%..11% Cheng Shin................. 3%....4% Duro............................ 3%....4% Greenball..................... 3%....4% High Lifter.................... 3%....4% ITP............................ 25%..52% Kenda......................... 9%....1% Maxxis....................... 25%..37% Pit Bull......................... 0%....4% STI.............................. 3%....7% Vee Rubber................. 3%....0% Stock........................ 19%..15% Other......................... 12%....9% What rear tires have you purchased? AMS............................ 0%....4% Carlisle........................ 6%....7% Cheng Shin................. 3%....4% Duro Tire..................... 3%....8% Greenball..................... 3%....4% High Lifter.................... 3%....4% ITP............................ 22%..48%

ATV UTV ACTION

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Kenda......................... 9%....7% Maxxis....................... 19%..33% Pit Bull......................... 0%....4% STI.............................. 3%....7% Vee Rubber................. 3%....0% Stock........................ 18%..15% Other......................... 15%....8% How many pairs of tires do you buy a year? 1............................... 39%..44% 2............................... 13%..31% 3................................. 0%....3% 4................................. 3%....6% None......................... 45%..16% What wheels have you purchased? AMS............................ 0%....5% Condor........................ 0%....0% DWT/Douglas............ 21%..14% ITP............................ 29%..32% Motosport Alloy........... 0%....5% STI.............................. 4%..23% Super Grip.................. 0%....5% Vision Wheel............... 4%....0% Stock........................ 38%..18% Other........................... 4%..12% What brake pads have you purchased? Braking........................ 0%....0% DP/Dunlop.................. 0%....7% EBC.......................... 41%..26% EPI.............................. 0%....0% Magnum..................... 4%....7% Moose......................... 0%....4% Streamline................... 0%....4% Tusk.......................... 11%....0% Vesrah......................... 0%....0% Stock........................ 37%..52% Other........................... 7%....5% What nerf bars have you purchased? AC............................. 13%....9% Answer........................ 0%....0% DG.............................. 4%....0% IMS/Roll Design.......... 4%....9% Pro Aluminum............. 0%....4% Pro Amor..................... 5%..17% Tusk............................ 9%..13% UM Performance......... 0%....0% Stock.......................... 4%..17% None......................... 61%..30% Other........................... 0%....8% What brand of 4-stroke oil do you use? Amsoil......................... 3%....8% Bel-Ray....................... 0%....8% Castrol...................... 22%....4% Hondaline.................. 21%..16% Kawasaki.................... 9%....4% Lucas.......................... 3%....8% Maxima....................... 3%....0% Mobil 1........................ 0%....8% Pennzoil...................... 3%....4% Quaker State............... 3%....0% Repsol......................... 0%....4% Valvoline...................... 6%....4% Yamalube.................. 22%..24% Other......................... 22%..18% None........................... 3%....8% What brand of 2-stroke oil do you use? Amsoil......................... 6%..13% Bel-ray........................ 0%....0% Castrol........................ 5%....4% Hondaline.................... 0%..13% Kawasaki.................... 5%....0% Maxima....................... 0%....4% Motul........................... 0%....4% Spectro....................... 0%....4% Valvoline...................... 5%....4% Yamalube.................. 11%..13% Other......................... 11%....9% None......................... 57%..42%

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What brand gearbox oil do you use? Amsoil......................... 8%..12% Bel-Ray....................... 0%..12% Castrol........................ 7%....8% Hondaline.................. 11%..12% Lucas.......................... 8%..12% Maxima....................... 4%....4% Mobil 1........................ 4%....8% Motul........................... 0%....4% Pennzoil...................... 4%....0% Spectro....................... 4%....4% Yamalube.................. 27%..20% Other......................... 19%..11% Have you had your suspension modified? Yes ........................... 34%..36% No............................. 66%..64% Have you modified your engine in any way? Yes............................ 19%..31% No............................. 81%..69% What aftermarket products have you purchased for your ATV/UTV? Action camera........... 19%..27% Auto clutch.................. 0%....3% Brush guard.............. 38%..27% Bumper..................... 38%..35% Cleaning product....... 38%..21% Drink system............... 3%..18% Front/clutch lever........ 6%..15% Fuel-injection module..................... 3%....9% GPS.......................... 19%..21% Hand-/roost guard.... 28%..12% Handlebar/ steering wheel......... 9%..29% Kill switch.................... 9%..18% Lift Kit.......................... 9%..15% Lighting..................... 25%..18% Lubrication................ 19%..35% Rear axle..................... 6%..18% Roll cage..................... 0%....3% Seat............................ 6%..12% Seat cover................. 19%....9% Shock/suspension.... 13%..27% Skid plate.................. 28%..35% Steering damper......... 6%....9% Tire repair/ inflation product.... 44%..47% Winch........................ 34%..44% RIDING GEAR What is your main source of info for purchasing riding gear? Ads in ATV UTV......... 50%..62% Catalogs.................... 31%..42% Editorial in ATV UTV.. 22%....9% Friends........................ 9%..21% Other mags................. 9%..13% ATV dealer................. 25%..27% At competitions........... 0%....6% Internet...................... 44%..68% Other........................... 6%....0% Where do you purchase the majority of your riding gear? Ads in ATV UTV........... 9%....6% Mail order.................. 19%....9% Internet...................... 37%..65% ATV dealer................. 44%..18% ATV shop.................. 18%....3% Other........................... 9%....0% How much do you spend on riding gear and apparel during the year? $1500+....................... 0%....0% $1200-$1499.............. 0%....3% $1000-$1199.............. 0%....3% $800-$999.................. 0%....3% $600-$799.................. 0%....6%

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$400-$599.................. 0%....9% $250-$399................ 21%..32% $249 or less.............. 79%..44% What brand of helmet have you purchased? AGV............................ 6%....0% Arai............................. 0%....3% AXO............................ 7%....0% Bell............................ 13%..17% Fly............................. 13%..14% Fox............................ 10%..28% HJC............................ 4%..14% Klim............................. 6%....0% Moose......................... 0%....3% O’Neal......................... 7%....0% Shoei........................... 3%....0% Thor............................ 3%..14% TLD............................. 3%....3% Z1R............................. 3%....0% Zox.............................. 0%....3% Other......................... 22%....8% None........................... 0%....0% What brand of goggles have your purchased? Answer........................ 0%....3% Arnette........................ 0%....0% Blur............................. 0%....0% Dragon........................ 0%....3% EKS Brand.................. 0%....3% Fly............................... 6%....3% Fox............................ 13%..21% Oakley....................... 16%..21% Pro Grip...................... 3%....0% Scott......................... 38%..39% Smith.......................... 6%..12% Spy............................. 6%....3% Thor............................ 0%..15% Other ........................ 16%....0% None........................... 9%....9% What brand of gloves have you purchased? Answer........................ 0%....3% Fly............................... 6%....9% Fox............................ 31%..41% JT Racing.................... 0%....3% Klim............................. 3%....0% Mechanix Wear......... 16%....3% Moose......................... 3%....0% MSR............................ 6%....0% O’Neal......................... 7%....3% Shift............................. 3%....3% Thor............................ 3%....6% TLD............................. 0%....3% Other......................... 22%....3% None......................... 12%..25% What brand of boots have you purchased? ARC............................ 3%....0% AXO............................ 0%....0% Alpinestars................ 10%..16% Fly............................... 7%..10% Forma......................... 0%....3% Fox............................ 17%..10% O’Neal......................... 3%....3% Sidi.............................. 0%....7% Thor............................ 0%....3% Other......................... 27%....3% None......................... 33%..48% What brand of riding pants have you purchased? Answer........................ 3%....3% Fly............................... 6%..17% Fox.............................. 9%..17% JT Racing.................... 0%....3% Klim............................. 3%....0% MSR............................ 6%....0% No Fear....................... 3%....0% O’Neal......................... 4%....3% Thor............................ 9%..10% TLD............................. 0%....3% Other........................... 3%....3% None......................... 54%..43%

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What brand of jersey have you purchased? Answer........................ 3%....3% Fly............................. 13%..13% Fox............................ 22%..21% JT Racing.................... 0%....3% Klim............................. 3%....0% Moose......................... 3%....0% MSR............................ 6%....3% No Fear....................... 3%....0% O’Neal......................... 4%....7% Shift............................. 9%....3% Thor.......................... 10%....4% TLD............................. 0%....3% Xtreme........................ 0%....3% Other........................... 6%....0% None......................... 41%..37% What brand of shoulder pads have you purchased? Acrebis........................ 3%....0% Answer........................ 0%....3% AXO............................ 3%....0% EVS............................. 0%....3% Fox.............................. 7%....3% MSR............................ 3%....3% O’Neal......................... 0%....3% Shift............................. 0%....3% TLD............................. 0%....3% Other........................... 3%....0% None......................... 79%..77% Have you purchased other protective items? Ankle brace................. 0%....3% Elbow guard................ 6%....3% Knee brace................. 9%....7% Neck brace................. 6%..20% Wrist brace.................. 6%....9% What brand of action camera do you own? GoPro....................... 22%..34% ISAW........................... 0%....6% JVC............................. 4%....3% None......................... 33%..31% None but plan to....... 41%..25% PROFILE What is your gender? Male.......................... 94%..91% Female........................ 6%....9% How old are you? 12-15.......................... 3%....3% 16-20.......................... 3%....3% 21-24.......................... 0%..14% 25-29.......................... 7%....6% 30-39.......................... 0%..23% 40-49........................ 26%..20% 50+........................... 61%..31% Are you married? Yes ........................... 68%..63% No............................. 32%..37% What is your total yearly household income? Under $30k............... 16%..18% $30k-$50k................ 30%..24% $50k-$70k................ 27%..22% $70k-$90k................ 13%..15% $90k-$120k................ 3%..15% $120k-$150k.............. 4%....3% $150k+....................... 7%....3% If you are over 18, what is your level of education? High school grad....... 52%..59% Attending college...... 14%..25% College grad.............. 28%..16% Other........................... 6%....0%

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What other sports/activites do you participate in? Truck off-roading....... 16%..38% Hunting..................... 50%..59% Fishing....................... 50%..56% Camping................... 50%..66% Boating..................... 34%..47% Mountain biking......... 19%..34% off-road Motorcycle riding... 19%..31% Road cycling............... 9%..19% Personal watercraft..... 6%....9% Snowboarding............. 9%....9% Snow Skiing................ 6%..13% Running.................... 13%..13% R/C Cars..................... 9%..38% Do you own a smartphone? Yes ........................... 33%..65% No............................. 67%..35% If yes, what type do you own? Android..................... 40%..50% Blackberry................... 0%....0% iPhone....................... 50%..50% Other......................... 10%....0% If no, do you plan on purchasing a smartphone? Yes ........................... 24%..38% No............................. 76%..62% Do you own a tablet/ereader? Yes ........................... 37%..56% No............................. 63%..44% If yes, what type do you own? Android-based............ 9%..21% iPad........................... 45%..53% Kindle........................ 27%..21% Nook........................... 9%....5% Windows-based........ 27%....0% Other........................... 9%....0% If no, do you plan on purchasing a tablet/ereader? Yes ........................... 28%..28% No............................. 72%..72% Do you read magazines on your mobile device or tablet? Yes ........................... 24%..47% No............................. 76%..53% Do you read ATV/UTV Action on your mobile device or tablet? Yes ........................... 14%..42% No............................. 86%..58% Do you visit atvaction.net for info about products for your ATV/UTV? Yes ........................... 45%..59% No............................. 55%..51% Do you use social media sites? If yes, which sites do you use? Facebook.................. 34%..81% Google+.................... 34%..32% Linkedln...................... 0%..13% Pinterest...................... 9%..16% Reddit......................... 0%....3% Stumble Upon............. 0%....3% Twitter......................... 0%..23% Yahoo Answers......... 10%....3% YouTube.................... 41%..68% Instagram.................. 20%..23%

Black & White

MAIL-ORDER ADVERTISING RATES 6X

12X

1 Page........................... $3040............ $2940..............$2840............$2715 2/3..................................2430.............. 2355................2310..............2160 1/2................................... 1920.............. 1860................1780..............1700 1/3................................... 1365.............. 1335................1270..............1210 1/4................................... 1070.............. 1025..................995................945 1/6.....................................755................ 720..................695................660

Black & One Color

1 Page........................... $3830............ $3695............. $3570............$3425 2/3................................... 3250.............. 3145................3035..............2920 1/2................................... 2760.............. 2670................2585..............2450 1/3................................... 2180.............. 2105................2035..............1960

Four-Color

1 Page........................... $4905........... $4755..............$4595............$4420 2/3..................................4320.............. 4170................4030..............3895 1/2................................... 3830.............. 3695................3570..............3425 1/3................................... 3260.............. 3195................3080..............2940

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV UTV Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X

B&W Color B&W Color B&W Color B&W Color

1/6 page 3-inch 2-inch 1-inch

$485 635 $435 560 $310 410 $250 350

$450 $405 $285 $230

600 530 385 330

$410 $365 $265 $210

560 490 365 310

Word ads: $2.00 per word, with $54.00 minimum

$355 $320 $230 $185

505 445 330 285

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2015......................10/17/14.................10/24/14.............. 12/18/14 February 2015....................11/18/14.................11/24/14................ 1/22/15 March 2015........................12/18/14.................12/26/14................ 2/19/14 April 2015.............................1/20/15...................1/27/15................ 3/19/15 May 2015..............................2/21/15...................2/28/15................ 4/23/15 June 2015.............................3/20/15...................3/27/15................ 5/21/15 July 2015..............................4/21/15...................4/28/15................ 6/18/15 August 2015.........................5/18/15...................5/26/15................ 7/16/15 September 2015...................6/22/15...................6/29/15................ 8/20/15 October 2015.......................7/20/15...................7/27/15................ 9/17/15 November 2015....................8/17/15...................8/24/15.............. 10/15/15 December 2015....................9/21/15...................9/28/15.............. 11/19/15 January 2016......................10/20/15.................10/27/15.............. 12/17/15 February 2016....................11/20/15...................12/1/15................ 1/21/16 March 2016........................12/18/15.................12/29/15................ 2/18/16 *Above dates are subject to change

Black & White

12X

1 Page.......................$2180..........$2100........... $2015...........$1945 2/3..............................1695............1630............. 1575.............1520 1/2...............................1345............1295............. 1245.............1195 1/3.................................920..............875............... 845...............815 1/4.................................775..............740............... 720...............680 1/6.................................570..............555............... 520...............510

Black & One Color

1 Page.......................$3105..........$3080.......... $2995...........$2920 2/3...............................2650............2625............. 2535.............2495 1/2...............................2335............2325............. 2250.............2200 1/3...............................1870............1860............. 1795.............1760

Four-Color

1 Page.......................$3925......... $3860........... $3740...........$3650 2/3...............................3490............3415............. 3320.............3255 1/2...............................3140............3080............. 2995.............2935 1/3...............................2695............2660............. 2570.............2525

ATV UTV ACTION

GENERAL ADVERTISING RATES

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

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WEBSITE ADVERTISING

• motocrossactionmag.com • dirtbikemagazine.com • dirtwheelsmag.com • atvaction.net

THE BUZZ: SOCIAL MEDIA

Our multi-platform approach to growing our social following and brand awareness promotes our brand. Maintaining Facebook, Instagram, Twitter, Google+, YouTube, and Feed Burner increases our web usership and brand awareness, and yours, too.

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ADVERTISING PACKAGES

A. LEADERBOARD • 728x90 px • $5/1000 CPM • Sold for run of website B. SKIN • 2100x950 px with a safe zone (as shown) of 135x695 px • $12/1000 CPM • Sold per website category or for run of website • Static placement (does not scroll with content) C. MPU BANNER • 300x250 px • $3/1000 CPM • 4 locations for sale (stacked in vertical alignment) • Sold for run of website

WEBSITE ADVERTISING REQUIREMENTS

1. FILE TYPES: animated GIF, JPG, or Flash SWF 2. FILE SIZE: 20k maximum, 30k maximum for GIF and JPG, and embedded ClickTag for Flash advertisements 3. ANIMATION: GIF, JPG, Flash, SWF advertisements must contain: • Third party ad serving • No video or audio • No more than 3 complete frame sequences • No more than 4 frames per sequence • 2-10 seconds between each new frame within each sequence • 3 business days lead time for review and testing

CUSTOM ADVERTISING PACKAGES

For additional information regarding skins, roadblocks, SOV (share of voice), or expandable video banners, please contact your advertising representative.

VIDEO ADVERTISING PACKAGES

With over 1,000 videos in under 3 years and over 14 million total views, a single video gives you the opportunity to reach an average of 250,000 impressions. Contact your advertising representative for additional information on advertising through our video channel.

VIDEO ADVERTISING

Since its start in 2011 with the hire of Travis Fant, the Hi-Torque Video Department has received over 15 million video views. We have produced over 1,000 videos in 3 years time. Our current average view per video is over 250,000 people. At Hi-Torque Publications the video department produces high-quality content featuring bike tests, how-to’s, tech tips, features on top athletes, interviews, and in-depth looks at the pro’s bikes. Hi-Torque’s YouTube channels have grown very quickly in the last 3 years with over 25,000 YouTube subscribers watching our content and receiving emails when new videos are produced.

ADVERTISING DEPARTMENT ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

GREG FLANAGAN Advertising Manager (661) 367-2116, greg@hi-torque.com

TENI ELYASI Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

JENNIFER EDMONSTON Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

Hi-Torque Publications, Inc., 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com