Ad Nova Competitive Intelligence Report Mexico’s International Tourism Industry No. 4 / July 03, 2020
World’s Economic Outlook WORLD PRODUCT
5.4
6.0 4.0
2.9
2.0 0.0 -2.0
2019
2020
2021
-4.0 -6.0
-4.9
WORLD ECONOMIC OUTLOOK GROWTH PROJECTIONS REAL GDP, ANNUAL % CHANGE
10.0
5.0
0.0
-5.0
-10.0
-15.0
2019 2020 2021
UNITED STATES 2.3 -8.0 4.5
CANADA
MEXICO
BRAZIL
1.7 -8.4 4.9
-3.0 -10.5 3.3
1.1 -9.1 3.6
ARGENTIN A -2.2 -9.9 4.4
ARGENTINA COLOMBIA
3.3 -2.4 3.7
CHILE 1.1 -4.5 5.3
UNITED GERMANY KINGDOM 1.4 0.6 -10.2 -7.8 6.3 5.4
FRANCE
ITALY
SPAIN
JAPAN
1.5 -12.5 7.3
0.3 -12.8 6.3
2.0 -12.8 6.3
0.7 -5.8 2.4
Source: International Monetary Fund, World Economic Outlook June 2020.
Mexico’s Economic Outlook Exchange Rate (USD) In May, 2020 the National Consumer Price Index (INPC) grew up 0.38 percent compared to the previous month. Monthly May 2020 0.38 %
Accumulated Jan-May 2020 0.22 %
Annual 2020 2.84 %
Source: National Institute of Statistic and Geography INEGI.
The National Consumer Price General Index
Source: National Institute of Statistic and Geography (INEGI) & Bank of Mexico.
July 3, 2020 Target Rate 5.00
Interbank Equilibrium Interest Rate 1 Day 5.05
28 Days 5.26
91 Days 5.23
01/07/2020 $22.80 ppd
02/07/2020 $22.52 ppd
03/07/2020 $22.41 ppd
182 Days 5.05
Source: Bank of Mexico.
Representative Interest Rate Annual Percent
So far this year, the peso / dollar exchange rate reports an average level of $ 22.29 ppd and an accumulate loss of $ 4.07 pesos per dollar ( 21.56%).
Mexico’s Government Updates
01
On June 29, the Official Gazette of the Federation published the Decree Promulgating the Protocol Replacing the North American Free Trade Agreement (NAFTA) with the Agreement between Mexico, the United States and Canada (T-MEC ).
02
On June 29, the Senate approved the Federal Law for the Protection of Industrial Property; the first of the package of five laws that are modified for the implementation of the T-MEC.
03
Among the various benefits that T-MEC generates for Mexico are: 1.- Facilitating trade in goods and services by preventing, identifying, and removing unnecessary technical barriers to international trade, improving transparency, and promoting good regulatory practice. 2.- New trade provisions that ensure greater transparency and certainty in the application of non-tariff measures that avoid trade restrictions. 3.- Promote the growth of digital commerce and strengthen consumer data protection. 4.- Adapt the agreement to the evolution of the telecommunications sector, optimizing the infrastructure and free market conditions necessary to encourage its future development. 5.- Greater access to financial services and more opportunities for Mexican financial institutions in the region's markets.
04
The Supreme Court of Justice of the Nation (SCJN) granted the suspension requested by the Federal Commission on Economic Competition (COFECE) against the Agreement that issues the Policy of Reliability, Safety, Continuity and Quality in the National Electric System, published by the Ministry of Energy (SENER) last May.
05
The Spanish company Iberdrola cancelled an investment of $ 1,200 million dollars for the construction of a thermoelectric plant in Tuxpan Veracrúz, after the Federal Electricity Commission (CFE) did not authorize the supply of gas that the plant needed to function. The Government of Mexico will assume the investment of a combined cycle plant.
06
For the week of June 29, Mexico City managed to reduce the hospital occupancy rate and moved to a new phase at the Orange Epidemiological Alert Traffic Light, which will allow the vast majority of businesses to reopen gradually and reactivate an important part of the service sector
COVID-19 confirmed cases 245,251 July 3, 2020
Active
26,063
Suspicious
77,750
Recovered
147,205
Deaths
29,843
Death Incidence Rate
12.16%
Reopening of Activities Calendar / Mexico City June 29
Retail, sports clubs, and individual outdoor activities
June 30
Historic Downtown with special program
July 1
Restaurants and hotels at 30 - 40% of capacity
July 2
Tianguis, street markets and bazaars
July 3
Beauty parlor and hair salons with appointments
July 6
Department stores and shopping malls
Source: Main National Newspapers (El Economista, El Financiero, Excélsior, Milenio, Reforma, Universal)
Travel Industry Updates The OTA Despegar, has detected through an analysis among its main clients the 5 new travel trends for the short and mid term in domestic tourism, which are: road trips, beaches and magical towns, outdoor activities, short stay trips and tourist services with sanitary measures. Source: Pasillo Turístico (Trade Media).
PriceTravel Holding is preparing for the revival of the tourism sector, confirming that it has obtained the Safe Travels Stamp granted by the World Travel and Tourism Council WTTC. With this, it confirms that it has all the hygiene and sanitation protocols established by the body. Source: Invertour (Trade Media).
The prompt recovery of the tourism sector and the countries economies will depend on the coordination of public-private actions, the approval of health protocols and the support provided by the authorities to the industry, said Gloria Guevara Manzo, President and CEO of the World Travel and Tourism Council WTTC. Therefore, WTTC promotes global protocols in the different sectors of the travel and tourism industry: hospitality, outdoor shopping, airports, airlines, tour operators, restaurants, cruises, car rentals and recreational parks, among others. Source: WTTC. According to the latest study by the World Tourism Organization, the eruption of Covid-19 is causing unprecedented damage to the industry. The entity calculates that the losses are around $ 195 billion USD, and that last April the movement of travelers in the world contracted 97%. Source: Ladevi (Trade Media).
The National Tourism Business Council (CNET) and the Anáhuac Tourism Research and Competitiveness Center (CICOTUR) delivered the “Legislative Package to Address the Emergency in the Tourism Sector #SOSTourism” to the Tourism Commissions of the Chambers of Deputies and Senators. This document contains a list of 15 proposals that would contribute to the rescue of the tourism industry in this deep crisis. Source: Ladevi (Trade Media).
Competitive Destinations
Destinations that are opening to receive international tourism In South Korea, although the borders are not closed, foreigners are required to maintain 14 days of quarantine upon arrival in the country, so any trip or stay in this Asian country must take into consideration these two weeks in confinement. Source: La Vanguardia (Newspaper).
Universal Studios, the Island of Adventure and the Volcano Bay in Florida received visitors again after three months closed as a result of the pandemic. The new normality requires the use of masks, social distance and virtual shopping. Source: infobae.com (Digital Media).
Disneyland Resort had announced a proposed phased reopening of their theme parks for July 17. The State of California has now indicated that it will not issue theme park reopening guidelines until sometime after July 4th. Therefore the company has no choice but to delay the reopening of their theme parks and resort hotels until they receive the official approval form the State Government. Only the Downtown Disney District will reopen in July 9th as announced with the safety and health protocols in place for cast members and quest. Source: Disney parks News Twitter
Starting on July 1, the European Union reopened its borders to 15 countries and maintains the veto to 150 countries, including the United States, Brazil, Russia and Mexico. Source: El País (Newspaper).
Italy withdraws from the general European Union opening of borders that is taking place around the continent and maintains rigid measures such as the quarantine of 14 days upon arrival to the country and the health surveillance of all tourists from countries outside the Schengen area. Source: Invertour (Trade Media).
On June 21, the Minister of Tourism, Caroline Proul presented Bonjour Québec, which is the evolution of QuébecOriginal, representing an invitation to discover various attractions, when the time is right. The minister pointed out that although it is not yet possible to travel freely, it is time to reconnect with Québec with a simple gesture: Bonjour! Source: Invertour (Trade Media). Destination British Columbia was one of the sponsors of the Canada Day Virtual Celebrations. During the event the DMO had a special mention of the Canada Ambassador in Mexico, Mr. Graeme C. Clark, during his welcome and farewell speeches. Also an exclusive tab for BC was featured where attendees were able to see 2 different destination videos. Source: Canada Embassy in Mexico
Airlines Update Viva Aerobus
Interjet
Aeromexico
It increases its offer of international routes to Chicago, Houston, Los Angeles, New York (JFK) and San Antonio for June and July according to current demand and connectivity needs from Mexico. In the first week of July, it will reactivate the Mexico City - New York [JFK] routes (Thursday and Sunday), Guadalajara - Houston (Monday and Friday) and Guadalajara – Chicago. Source: Pasillo Turistico (Trade Media).
The airline lowered its operations by up to 95%, so it maintained in these months flights to very few cities or destinations, however its plan to return to all the cities or destinations that flew starting gradually from July 1, 2020. Source: Pasillo Turistico (Trade Media).
Grupo Aeromexico S.A.B. de C.V (“Aeromexico” or the “Company”) (BMV: AEROMEX) announced today that it and certain of its affiliates have filed voluntary Chapter 11 petitions in the United States to implement a financial restructuring while continuing to serve customers. The Company intends to use the Chapter 11 process to strengthen its financial position and implement necessary operational changes to address the impact of the ongoing COVID-19 pandemic and create a sustainable platform for the future. Source: Airline Press Release.
Volaris Volaris announced the opening of five new routes that come to strengthen the offer of the 74 routes it offers in Mexico. They will start operating between July and October 2020, originating in Mexico City and destined for cities in the Gulf and the north of the country. Source: Pasillo Turistico (Trade Media).
The airline proposed to charge the Covid-19 test in the price of tickets, since they have been evaluating the possibility of being able to provide it to their customers. The way, as they mention it, would be through IATA, recommending that the agency put the cost on flight tickets, which the passengers themselves would have to pay as if it were another tax, but IATA did not approved. Source: Ladevi (Newspaper).
KLM / Air France
The group supported its travelers at all times, since it did not suspend services between Europe and Mexico. So from July 6, 2020 it will increase its flights to 7 weekly between Mexico and France, just as it originally did. It is important to mention that resuming the usual service will depend on the lifting or extension of the current travel restrictions. Source: Invertour (Trade Media).
Air Canada Announced the indefinite suspension of 30 domestic regional routes in Canada, as well as the closure of eight stations at regional airports. This measure is part of a larger group of procedures to reduce the impact of covid-19 worldwide. In the first quarter of 2020, Air Canada reported a net loss of C $ 1.05 billion, including $ 688 million in March alone.. Source: Aerolatinnews (News Site).
Aeroméxico has closed a deal for the $ 100 million USD loan to come from PLM Premier, the operator of its loyalty club Club Premier. The airline noted that an additional advance of $ 50 million USD was made, which is in addition to a previous transaction for the same amount. As part of the agreements of this capital injection, the airline agreed with the Club Premier operator a 30-year extension in the contract to expand and strengthen the loyalty program. Source: Aerolatinnews (News Site).
American Airlines The airline said it expects to raise around $ 2 billion through an equity offering and the sale of debt to boost its bottom line, to deal with weak travel demand for the coronavirus crisis. The airline plans to offer 74.1 million ordinary shares at $ 13.50 each, a price that represents a 15.6% discount compared to the closing on Friday, June 19. Source: Pasillo Turistico (Trade Media).
IATA
(IATA) rated Mexico as “one of the region's airport leaders”, both AICM and all airport groups have worked closely and jointly to help reduce additional costs for airlines, however it is mentioned that the only one pending is ASUR, an airport group that maintains the primary airport of Cancun. Source: Pasillo Turístico (Trade Media).
INTERNATIONAL AIR PASSENGER TRAFFIC BY MAIN AIRPORTS (thousand)
12,354.5
-47.3 -40.1 -45.2 -36.6 -44.9 -46.1 -45.0 -34.7 -38.1 -48.3 -33.7
-9,718.6
Jan-May 2019 vs Jan-May 2020
-44%
-44.0
Top ten airports by international air passenger traffic Jan-May 19 vs Jan-May 20 (thousand)
Source: SCT, SST, AFAC, DDE. Information provided by the airports group. / Note: Transit and general aviation passenger traffice are not considered.
1,317 873
137 71 Querétaro
Others Otros/Others
169 105 Morelia
Aguascalientes
79 52
2020
1,542 847 San Jose del Cabo
San Jose Del Cabo
537 289 Monterrey
2019
285 157
3,689
6,996
8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0
Ciudad De Mexico City México/…
27 1.8 Querétaro
167 7.2
35 1.9 Morelia
Others Otros/Others
18 2.0 Aguascalientes
2.6
289 San Jose del Cabo
119 3.1 Monterrey
56 5.0 Bajio
197 5.1 Puerto Vallarta
2020
San Jose Del Cabo
1,327 7.4 Cancun
368 30.7 Guadalajara
51.5
2019
% var
-3,306.6 -680.6 -3,429.5 -630.5 -127.8 -247.4 -694.7 -27.4 -64.6 -66.2 -443.4
Bajio
22,073.1
var
3,689.3 1,014.5 4,165.5 1,090.7 156.7 289.4 847.4 51.7 104.9 70.8 873.5
1,721 1,091
-97.1
Jan-May 20
Puerto Vallarta
-3,943.3
6,995.9 1,695.1 7,594.9 1,721.2 284.6 536.8 1,542.1 79.2 169.4 137.0 1,316.9
4,165
118.3
Jan-May 19
-96.5 -91.7 -99.4 -97.4 -91.0 -97.4 -99.1 -89.1 -94.4 -93.4 -95.7
7,595
% var
-1,407.0 -337.3 -1,319.7 -191.6 -51.1 -116.4 -286.4 -16.2 -32.8 -25.2 -159.6
Top ten airports by international air passenger traffic May 19 vs May 20 (thousand)
México/…
CiudadCity De Mexico
1,600 1,400 1,200 1,000 800 600 400 200 0
var
51.5 30.7 7.4 5.1 5.0 3.1 2.6 2.0 1.9 1.8 7.2
4,061.6
1,458
Total
May 20
Cancun
1,458.5 368.0 1,327.0 196.7 56.1 119.5 289.0 18.2 34.7 27.0 166.8
1,695 1,015
May 19
Guadalajara
Top 10
Mexico City Guadalajara Cancun Puerto Vallarta Bajio Monterrey San Jose del Cabo Aguascalientes Morelia Queretaro Others
llarta Los Angeles
Dallas
Charlotte -Douglas
Puerto Va
Guad alaja
ra
l
Coz um e
s
Phoen ix
Daily
Daily
Daily
Daily
June 1
June 1
1
Jul
1
June 1
Ju ne 22
Ju ly
1 Ju ly 4t
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2t
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2d
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N/
N/
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Aug ust 1
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Au gus t1
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Au gu st
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Au gu st
Au gu st
Ju ne 1
1
1
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N/
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1
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N/ A
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Da i l y
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July
1 ne Ju
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N/ A
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June
Daily
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July 1
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Daily
ago
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San Francisco
e
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Ju ne 1
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Ju ne 1
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Da
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Miami
Los Angeles
1 ne Ju
Dallas
1 ne Ju
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36% M
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N/A
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P
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34%
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July
N/ A
Salt Lake City
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l de
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Sacramento
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Austin
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s
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Los Ang eles
s
Da l l a
Agua
y
Amsterdam
M
nd
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on nd Lo l es ge n sA s Lo ga Ve s a L on ust Ho ve r De n
21%
lla
Portla
Da i l
rid ad
Guadalaja
Ontario
Da i l y
m
ia M
ty Ci
6%
lajara
st gu Au 2d
Da l l
Seattle
s
al
M
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la n do
is Pa r
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2%
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jara
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San Jose
5 time
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Mexico City
Mexico
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Guada
Sacramento
3 times
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6 ti
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s
N/ A
N/ A is c o Fran c
Sa n
Sa n
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Tokyo
Toronto
Vancouver
Toronto
Vancouver
rk N e w Yo
on
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Oakland
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6
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Octo ber 1
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2 times
3 times
Daily
2 times
2 times
4 time
2 ti m
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s
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July 1
1 June
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June 15
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2 ti
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im
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2t 5t
Jul
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3
1
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y3
2
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July 1
6 June 2
July
July
July
6 e2 Jun
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June 15
International Weekly Flights’ Status
Source: Direct contact with Airlines
Performance Competitive Index Mexico’s International Tourism Industry (Airlines, TO, Wholesalers, GDS, OTAS) 1
2
3
5.7
4
5
5.4
4.6
3.7
18
19
3.6
3.8
16
17
3.6
4.0
14
15
3.7
4.0
12
13
3.8
4.2
10
11
4.0
5.4
8
9
4.2
5.6
6
7
20
1
Regional Presence
2
Sales Strategies
3
Webinars
4
Packages
6.2
3.6
Weighted Performance Indicators
7.0
7.7
5 6
(10%)
(5%)
(5%)
(15%)
Travel Window (10%)
Product (10%)
7
Distribution Channel
8
Social Media Campaigns
9
Social Media Tools
10
(10%)
(10%)
(10%)
# Posts (15%) Source: Social Media, Trade Media, e-mailings Methodology: Sample 68 tourism companies; compound index based on 3,758 data
Bi-Weekly Index Comparative June 1-15
June 16-30 10.0
1.Mega Travel 2.Mundo Joven
1.Mega Travel 2.Viajes El Corte Inglés
3.Viajes El Corte Inglés 4.Aeromexico 5.Viaje y Punto 6.PETRA Operadora
3.Viaje y Punto 4.Mundo Joven 5.Aeromexico 6.PETRA Operadora
7.Travel Point 8.Travel Shop 9.Julia Tours
7.Prego Viajes 8.Travel Point 9.Despegar
10. Travel Viajes Group 11. Viajes Marplay 12.Volaris
10.Travel Shop 11.Consolid 12.Imacop
13.Abiega Operadora 14.Prego Viajes 15.PriceTravel
13.Travel Impressions 14.Panorama 15.Travel Viajes Group
16.Euromundo 17.Imacop 18.GoesGo 19.Prisma Operadora
16.Euromundo 17.Prisma Operadora 18.PriceTravel 19.Sierra Madre
20.Travel Impressions
20. Volaris
9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0
M eg Vi M a Tr aje u n av s E do el l C Jo or v e te n Ae In g ro lés Vi m e PE aje xic TR y o P A Op un t er o Tr ado av el ra Tr Po av int el Tr av Ju Sho el l i a p T Vi aj ou e Vi s G r s aje r s M oup ar pl Ab a ie g a Vo y Op l a r e is Pr rad eg o r a o Vi Pr aj ice es Eu Tra ro vel m un Im do ac Pr ism G o p o Tr a O esG av pe O el r Im ado pr r es a sio De ns sp eg Co ar n Pa solid n Sie o ra m rr aM a ad re
0.0
June 1-15
Source: Social Media, Trade Media, e-mailings Methodology: Sample 68 tourism companies; compound index based on 3,758 data
Region Offer by Tour Operator 1 • • • • • • • • • • • • • • • • • • • • • • • • • • •
North America Mega Travel – 25% Viajes El Corte Inglés – 9% Contravel – 8% Record Operadora – 6% Ya Vas – 6% PriceTravel – 5% Euromundo – 4% Despegar – 3% Interjet Vacations – 3% Target – 3% Viaje y Punto – 3% Consolid – 2% Imacop – 2% PETRA– 2% Prego – 2% Regio Operadora -2% ServiceTour – 2% TourMundial – 2% Travel Shop – 2% Voiash – 2% La Tienda del Viaje – 1% Mundo Joven – 1% Prisma Operadora – 1% Punta del Este – 1% Sevilla Sol – 1% 6 Sierra Madre – 1% Travel Viajes – 1% • • •
June 16-30
Total: 235 packages
40% 15%
1%
3%
4 Middle East 5 Asia
Caribe and Central America Punta del Este – 67% PETRA – 17% Record Vacations – 7%
• •
Mega Travel – 50% Viajes Fama – 50%
• • • • • • • • • •
South America
• • • • • • • • • •
Mega Travel – 41% Punta del Este – 15% Prisma Operadora – 12% Consolid – 8% Viaje y Punto – 6% Viajes El Corte Inglés – 6% Nefertari – 3% PETRA – 3% Travel Viajes Group – 3% Viajes Fama – 3%
3
14% 14%
2
Mega Travel – 29% Prisma Operadora – 24% Nefertari – 21% Mundo Joven – 6% Punta del Este – 6% Garin – 3% PETRA – 3% Prego – 3% Viaje y Punto – 3% VICA – 3%
• • • • • • • • • •
Europe Mega Travel – 39% PETRA – 16% Garin Mayorista – 9% Mundo Joven – 9% Travel Shop – 9% Sierra Madre – 6% Nefertari – 3% Opesa – 3% Viaje y Punto – 3% Viajes Fama – 3%
Source: Trade Media (Abz turístico, Boletín Turístico, EMI . LADEVI, Pasillo Turístico, Publitur,Tráfico Magazine, Turitips and Vidalturismo), TO´s Facebook, e-mailing
North America Offer by Tour Operator
USA – 23%
Canada – 13% • • • • •
• • • • • •
Mega Travel – 50% Contravel – 25% Prego – 13% Mundo Joven – 6% PETRA – 6%
Mega Travel – 29% Record Vacations – 29% Target – 14% ServiceTour – 11% Viajes El Corte Inglés – 11% Despegar – 6%
Room Nights Average by Travel Window and Season
National – 64% • • • • • • • • • • •
Mega Travel – 19% Viajes El Corte Inglés – 10% Ya Vas – 10% Contravel – 8% PriceTravel – 8% Euromundo – 6% Interjet Vacations – 5% Viajes El Corte Inglés – 5% Consolid – 4% Regio Operadora – 4% Despegar – 3%
• • • • • • • • • • •
Imacop – 3% PETRA – 3% TourMundial – 3% Travel Shop – 3% Voiash – 3% La Tienda del Viaje – 1% Prisma Operadora – 1% Punta del Este – 1% Sevilla Sol – 1% Sierra Madre – 1% Travel Viajes Group – 1%
FALL-SPRING 3.8 2%
SUMMER-FALL
FALL-WINTER
WINTER-SPRING
3.4
6.9
N/A 0%
13%
2%
SUMMER 13%
FALL 21%
WINTER 14%
6
9
7
SPRING 3%
3% SUMMER-WINTER
NON-SPECIFIC DATE 13%
3.8
5.1
9.8
28% OPEN REDEMPTION DATE *Room Nights average
5.7 Source: Trade Media (Abz Turístico, Boletín Turístico, EMI . LADEVI, Pasillo Turístico, Publitur,Tráfico Magazine, Turitips and Vidalturismo), TO´s Facebook, e-mailing
% of Room Nights Offer by Region
• • • • •
47 %
36%
1-5 nights
1-10 nights
National – 65% North America – 21% South America – 7% Middle East – 4 % Central America & Caribe –3%
• • • • • • •
10%
3%
1-15 nights
South America – 31% North America – 24% Middle East – 20% Europe – 18% Central America & Caribe – 4% National – 2% Asia – 1%
1-20 nights
Europe – 63% Middle East – 37%
• •
Europe – 67% Middle East – 33%
• •
*Not specific nights 3% (National) +20 nights 1% (Europe and Middle East)
l
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• • • •
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Headquarters/No. Webinars 54
r ta
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Tour Operators Webinars by Region
Brazil
Source: Trade Media (Abz Turístico, Boletín Turístico, EMI . LADEVI, Pasillo Turístico, Publitur,Tráfico Magazine, Turitips and Vidalturismo), TO´s Facebook, e-mailing
Source: Facebook and e-mailing
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In Kind Trade Social Media Campaigns
Note: The missing 14% corresponds to the companies with less than 3 posts Source: Facebook and Instagram
In Kind Trade Social Media Campaigns # Posts by Company 30 24
25
20 16
16
15 11
10
10 6 5
3
6
5
4 2
8
7
1
4 1
1
2
2
2
1
3 1
1
4 2
5
7
6
7
3
2
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2
2
Dr ea m
Ae ro m ex ic s D Con o s Ga es ti olid rin na M tion ay s o Ge ris t oT a ra GT v M Goe el Op sG er o ad o Im ra ac o iU p La Ju mir a C li La as aTo T i a d urs en el da V i d aje M el V eg ia a je Tr av el M M un exJ do al M Jov un e n d On o m Op e2 ex Op era Tra or do vel to ra Pa M 36 no ay 5 r a ori m st aV a iaj es P ET Pr RA ism a O Pr Re e co per g o a r Ta d V do rg ac ra Tr e t O atio av el pe r ns I m ad pr ora e Tr s sio av el ns Tr av Tr a Poi el ve nt Vi l S aje ho p s Vi aj Via Gro es j e El y P up C u Vi orte nto aj I es ng Vi Int lés aj er es m M ex Vi a r va pl Ae ay ro bu Vo s ias Vo h lar is
0
Source: Facebook and Instagram
Promotion’s Sales Strategies Ya Vas Interest-free monthly installments
Volaris Viva Aerobus
Non-cost changes
Viajes El Corte Inglés
Special rates
Viaje y Punto
Special exchange rates
Travel Shop
Discounts
System Operadora
2x1
Regio Operadora
Payment facilities
Prisma Operadora PriceTravel
Free nights
Nefertari
Others (e.g. Kids free and full refund)
Naturleon Mundo Joven Mega Travel Interjet Vacations Interjet Imacop Euromundo Despegar Consolid Aeromexico 0
1
2
3
4
5
6
Source: Trade media (Boletín Turístico, LADEVI, Pasillo Turístico, Publitur and Turitips) TO´s Facebook, e-mailing
Promotion’s Sales Strategies Others 7%
ts e fre en st- llm re sta te In ly in 1% th 3 on m
Free nights 11%
Payment facilities 9%
2x1 4%
Non -cos t cha 7% nges Discounts 15%
Special exchange rates 7%
tes al ra i c e Sp 9%
Source: Trade media (Boletín Turístico, LADEVI, Pasillo Turístico, Publitur and Turitips) TO´s Facebook, e-mailing
Travel Wish When would you travel at the end of the pandemic? I NMEDI ATLY IMMEDIATELY
1-2 MONTHS
12%
33%
6 MONTHS
36%
1 YEAR
TOTAL RETURN I N 1 YEAR
DO NOT RETURN I N THE NEAR FUTURE
14%
95%
5%
Source: IATA Economics 2020, May-June passengers survey
Mexico´s Tourism Media Overview Trade Media When & How
VS Consumer Media Where & What Trade Media is focused in sharing dates and all the details for the destination reopenings while consumer media is focused in sharing the different destination options and experiences that travelers can enjoy while visiting a destination once it reopens.
Trade Media Content 32% 28% 26% 7% Tourism Destinations 6% Reopening Destination Attractions
Webinars
Tourism Economic Situation
Health Measures
Sample: 273 Hits Source: Trade Media (Pasillo Turístico, LADEVI, Publitur, Invertour, Réport Mexico, Travel Times, Tráfico Magazine, Travel News, Factor Meetings)
Destinations Reopening Content National Destinations TOP 3 • Mexican Caribbean • Los Cabos • Puerto Vallarta
67%
33%
International Destinations TOP 3 • Bahamas • Dubai • Walt Disney World Resort
Sample: 273 Hits Source: Trade Media (Pasillo Turístico, LADEVI, Publitur, Invertour, Réport Mexico, Travel Times, Tráfico Magazine, Travel News, Factor Meetings)
Destinations Reopening Content 13%
31%
10%
Destinations
46%
Hotels Entertainment Airline´s routes and flights
Sample: 273 Hits Source: Trade Media (Pasillo Turístico, LADEVI, Publitur, Invertour, Réport Mexico, Travel Times, Tráfico Magazine, Travel News, Factor Meetings)
Consumer Media Content 65% 3% Tourism Economic Situation
15% Tourism Health Measures
17% Destinations Reopening
Destinations Attractions
Sample: 65 hits Source: Consumer Media (Caras.com, Hola.com, Nat Geo Traveler LATAM, Milenio and Periódico Viaje).
Destination Attractions Content International Destinations TOP 3 • Europe • Florida • Indonesia
63%
37%
National Destinations TOP 3 • Mexican Caribbean • Los Cabos • Mexico City
Sample: 65 hits Source: Consumer Media (Caras.com, Hola.com, Nat Geo Traveler LATAM, Milenio and Periódico Viaje).
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