BTR(Build To Rent) Furnishing Brochure by InStyle Direct

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CURATED COMFORT

Build To Rent by

CONTENTS

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04

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01

BTR by InStyle

Tailored Aftercare

Smart Sourcing

Thorough Research

Quality Assurance

Dedicated Experts

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10

12

13

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17

Smooth Logistics

Responsibility Pledge

ESG Efforts

Our Process

Materials & Recycling

Case Studies

BTR BY INSTYLE Our BTR team of interior designers and property experts create efficient, effective furnishing solutions that generate strong returns.

With an extensive background in

allows our BTR team to monitor the

the Build-To-Rent sector, InStyle

dynamic property market closely.

Direct has cultivated nearly 20 years of BTR expertise by collaborating with London’s leading developers and investors on highly successful projects.

As rental habits evolve, our unmatched flexibility, speed and experience have made us a trusted partner, earning us repeat business.

Operating in the heart of London

Unparalleled industry knowledge and tried and tested solutions speedily push property rentals for the asking rent resulting in healthy returns.

From maximising space with smart storage solutions and clever layouts to adding a feature wall to differentiate a clinical space, you can rely on our tried and tested makeover services that complement our BTR furniture packs.

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REPEAT BTR CLIENTS THAT RELY ON US. InStyle has delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge and professionalism.

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VASTIN T, IN T. R E A L E STAT E ORG A NI SAT IO N

SMART SOURCING Our values demand that environmental sustainability and an ethical manufacturing process are a non-negotiable.

Our smart sourcing methods

requirements are accommodated with

prioritise transparency and

next-day delivery.

responsible supplier engagement across the entire supply chain.

We source from the distant corners of the globe for larger, bespoke

In meeting tight deadlines, we

requirements that are less time-

offer direct deliveries from trusted

sensitive.

suppliers, especially for smaller volumes due to our extensive warehouse inventory. Urgent

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QUALITY ASSURANCE We have an extensive library of trusted suppliers, locally and internationally, to ensure the best price and quality for each and every product we supply.

At InStyle Direct, quality assurance is

beautiful as they are functional and

paramount, as is product versatility.

long-lasting.

By extensively researching local

All hard furniture is sourced from

areas & market competition, we

trusted external suppliers and all

ensure the correct specification

soft furnishings are designed and

and price point (or budget) are met

manufactured in-house.

without compromising on quality.

It is through our stringent processes

Through our network of contacts in

and policies that we are able to

China, India and Europe, we are able

maintain and assure quality at all

to obtain, at our client’s request,

times.

exceptional, bespoke handmade items that are as aesthetically

TAILORED AFTERCARE Our service doesn’t end with project completion. We stay invested for years to come to make sure everything remains the way it was intended to be lived.

Our commitment extends

utilising advanced software and

beyond project completion with

barcodes for easy tracking and

comprehensive aftercare services.

replacement. This also ensures

Each project is meticulously reviewed and signed off by your

trustworthy products and facilitates warranty claims if needed.

dedicated Project Manager and

Our barcoding system enables

Director, guaranteeing a show-home

us to trace products back to the

result that exceeds expectations.

manufacturer with ease, providing

We provide ongoing support and

efficient solutions for the future.

maintenance. With our real-time asset management system, we maintain a live furniture inventory,

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THOROUGH RESEARCH By extensively researching local areas & market competition, we ensure the correct specification and price point are met without compromising on quality.

Our knowledge of end-user behavior

space will be used.

delivers returns that develop longstanding partnerships.

Our dedicated BTR team conducts thorough project profiling, leveraging

Tried and tested methods result in speedier rentals at or above the asking price.

the strong significance of location

InStyle Direct’s Build-To-Rent team’s

and the target in tailoring designs

deep understanding of the target

to each unit’s unique rental

audience helps optimise investment

requirements.

returns, ensuring maximum value for

We observe, strategise and empathise to create stimulating interior solutions that suit how the

our clients.

DEDICATED EXPERTS Our BTR experts comprise some of the most experienced creatives and property professionals in the industry who work together to deliver a cohesive BTR solution.

At InStyle Direct, our dedicated BTR

Our focus is on providing personalised

team delivers exceptional service

and professional customer service

with rapid response times.

coupled with effective project

We efficiently handle projects,

management.

offering quick turnarounds and

You can rely on our experts to deliver

the ability to complete large-scale

outstanding support throughout your

projects seamlessly and smoothly.

Build-To-Rent journey and long after it’s

Our London-based design studio and

been installed.

in-house production, means that our team can operate under one roof and have regular in-person meetings to ensure your project stays on track.

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SMOOTH LOGISTICS InStyle Direct excels in providing a seamless logistics service. With swift delivery and efficient installation, we have the capacity to install multiple projects per week.

In the event of unforeseen changes

We here are to help you see the

to your deadline, we offer convenient

unforeseeable and have an array of

storage facilities to accommodate

contingency plans ready to go at a

lengthened or unpredictable

moments notice.

timelines.

With a dedicated team of property

Alternatively, we can source locally,

experts who work alongside our interior

ensuring that stock arrives precisely

designers and warehouse team, you

when needed.

can be confident that our interior

We aim to alleviate logistical

solutions will be delivered on time.

challenges and provide a smooth experience throughout, even when projects don’t go quite as planned.

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ESG EFFORTS Our efforts extend to responsibly sourcing products, reducing paper consumption, recycling furniture, packaging and materials, and promoting ethical work practices.

Our diverse workforce represents

transparency in our business practices

over 20 nationalities. We foster a

to combat modern slavery across our

culture of fairness, respect, and

supply chains.

continuous growth.

This commitment aligns with the

Through regular audits and

requirements outlined in the UK

partnerships with accredited

Modern Slavery Act 2015 and similar

suppliers, we maintain high

legislation in other jurisdictions.

standards.

We actively give back to communities

We are committed to preventing

through charitable initiatives and

slavery and human trafficking

encourage employee contributions to a

from all aspects of our corporate

greener business model.

operations. We prioritise

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MATERIALS & RECYCLING In addition to ensuring all materials we use or our suppliers use are ethically and responsibly sourced, we recycle our materials and waste responsibly.

InStyle Direct is fully committed

Our partnership with Biffa allows us to

to fostering a future that is more

recycle our packaging and materials

environmentally friendly, sustainable

effectively.

and equitable.

Our future targets include 100%

As a responsible company, we

recycled packaging by 2025, ISO 14001

ensure that we source materials that

certification by 2028, and carbon

are sourced correctly and that our

neutrality by 2035.

suppliers source them correctly too.

Additionally, we work closely

At InStyle Direct, we prioritise

with trusted waste and resource

responsible waste management and

contractors to ensure proper handling

resource utilisation.

and utilisation of resources.

RESPONSIBILITY PLEDGE As interior providers, we are keenly aware of the importance of responsibly-sourced products and raw materials. It’s on us to help make the right decisions.

Our focus extends beyond creating

compliant with plans to decrease

inspiring spaces to align with our

emissions further.

ESG ambitions consistently. Some of our current efforts are detailed below.

We work with suppliers who are members of eco-conscious trade associations such as BWA (British Woodworking Association) and IRQAO (International Register of Quality Assessed Organisations)

We promote electric car usage within our sales team, with 75% of the fleet already electric.

We recycle mattresses through Matt UK, ensuring 100% landfill avoidance.

We use renewable energy in our warehouse and have a robust CO2 offset plan.

Our transport fleet is 50% Euro

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OUR PROCESS

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THE BRIEF

THE DESIGN

THE PROPOSAL

Success hinges on knowledge and communication.

In our initial meeting, we will cover timelines, budget, units, location, target demographics, and style.

We recommend a workshop session to align all stakeholders and establish the key objectives for your finished project.

Once the contract is signed, our dedicated designer collaborates with you to create a scheme/schemes that will convert your target tenants. Here we study floor plans and develop detailed design drawings, including made-to-order products as well as FF&E based on the design concept.

Armed with the brief and our research on the development location and demographic, we’ll get down to business after the initial meeting. No time wasted here!

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THE SAMPLING

THE PROCUREMENT

THE CONTRACT SIGNING

Your satisfaction with our furniture matters, so we offer a sampling stage if required by the service. It provides a preview of the quality and design you can expect to put your mind at rest.

We use our trusted graded suppliers to deliver high-quality products in line with your budget.

Everything runs smoothly, and our warranty protects you, so any concerns are alleviated.

We value our commitment, so here we put it in writing to ensure you that you’ll be receiving the service that we’ve promised.

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THE DELIVERY

THE INSTALLATION

THE GO, GO, GO

Once you are completely satisfied, our dedicated team takes charge to ensure a seamless delivery process at every step, bringing your project to life with utmost care and precision.

Now we install the furniture and style with any chosen add-on accessory packs. Any decorative enhancements take place prior. Senior BTR members conduct thorough inspections to ensure that the space is completed perfectly and aligns with the intended design.

After installing your scheme, we can assist in enlisting key staff, suppliers, and even marketing for your building with professional photographs free-of-charge. We’re then committed to ensuring the satisfaction of residents long after the installation with our aftercare service.

CASE STUDIES

C A S E S T U D Y

BRUNEL STREET WORKS –

E16 1EA

Developer:

Carter Jonas

Installation time:

5 weeks for all units

Number of units furnished:

79 (show homes, 1,2,3 bedroom)

Number of phases:

1

Completion info:

2 weeks ahead of schedule

Success details:

75% rented within 1 month at full asking price

75% rented

within 1 month 12

SUGAR HOUSE ISLAND –

E15 2RB

Developer:

Vastint

Installation time:

10 weeks per phase

Number of units furnished:

450 (show homes, studio, 1,2,3 bedroom)

Number of phases:

2

Completion info:

Each phase completed ahead of schedule

Success details:

100% immediate rentals - Wait list generated

100% immediate rentals

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CITY WHARF –

N1 7GR

Developer:

A2D

Installation time:

4 weeks for all units

Number of units furnished:

95 (1,2,3 bedroom)

Number of phases:

2

Completion info:

2 weeks ahead of schedule

Success details:

75% rented within 2 months at full asking price

75% rented

within 2 months

CASPAR APARTMENTS –

B3 1PW

Developer:

Private Client

Installation time:

1 week

Number of units furnished:

20 (1,2,3 bedroom)

Number of phases:

1

Completion info:

3 weeks ahead of schedule

Success details:

0 recalls/repairs/replacements since 2016

0 recalls, repairs

or replacements in 8 years 21

PEGASO –

N6 5JW

Developer:

Private landlords

Installation time:

2 months for all units (staggered upon request)

Number of units furnished:

37 (1,2,3 bedroom)

Number of phases:

1

Completion info:

4 weeks ahead of schedule

Success details:

70% rented within 5 weeks at full asking price

70% rented

within 5 weeks

ST JAMES’S SQUARE –

SW1Y 6HD

Developer:

Ocubis

Installation time:

5 days for all units

Number of units furnished:

13 (1,2,3 bedroom)

Number of phases:

1

Completion info:

Completed on schedule

Success details:

0 recalls/repairs/replacements since 2017

0 recalls, repairs

or replacements in 7 years 23

CONTACT +44 (0) 20 8964 1966 INFO@INSTYLEDIRECT.CO.UK WWW.INSTYLEDIRECT.COM LINKEDIN INSTYLE_DIRECT INSTAGRAM @INSTYLEDIRECT FACEBOOK @INSTYLEDIRECTUK