Planning Guide: We Make Newspapers More Profitable

We Make Newspapers More Profitable

Planning Guide

2021 Publishing Planning Calendar BASED ON PUBLISHING 12 MAGAZINES QUANTITY 5000, 24-PAGES 50% AD/CONTENT RATIO @$1200.00 PAGE

Magazine Title Inspire Health

REVENUE

JANUARY

$14,400.00

Active Seniors Forever

REVENUE

FEBRUARY

Inspire Health

APRIL

$14,400.00

JUNE

$14,400.00 $14,400.00 $14,400.00

$28,800.00 REVENUE JULY

$28,800.00 $28,800.00 REVENUE AUGUST

$14,400.00

REVENUE

SEPTEMBER

$14,400.00 REVENUE

OCTOBER

$14,400.00

$14,400.00

$14,400.00

$14,400.00

REVENUE

CELEBRATE

NOVEMBER

$14,400.00 $14,400.00

$14,400.00

Moments & Memories Holiday

GROSS

REVENUE

MAY

$14,400.00

Home & Garden

Total Monthly Revenue

REVENUE

$14,400.00

Active Seniors Forever

REVENUE

$14,400.00

Moments & Memories Easter

Magazine Title

MARCH

$14,400.00

Home & Garden

Total Monthly Revenue

REVENUE

$14,400.00

$14,400.00

$14,400.00

$28,800.00

$14,400.00

ANNUAL REVENUE Projected Expenses: 1 Ad Salesperson Printing, Content & ad placement Net Annual Revenue ROI 63%

$28,800.00

$172,800.00 $30,000.00 $33,668.04 $109,131.96

EARNINGS!

Getting Started Tips to make you successful

Start with a publisher’s starter kit. The starter kit contains everything your sales team needs to start selling ads.

Ad Kit templates, mockups of the magazine, sales order templates and ad design forms can all be personalized with your logo and sales contact info.

2

Your sales team is guided with support material and sales consulting and training. Promotional products help support your book and advertiser contests help your team sell more ads.

Plan your next expo with expert advise from our event planning team!

Support your magazine and your advertisers with an expo with discounted booth space for advertisers. Our expo starter kit has everything you need to get started. An expo exhibitors kit, training on how to sell booths, templates for facebook and event sites, google ads, tote bags, banners and flags, table cloths and promotional products.

4

1 3

Once your ads are designed, make a list on our easy-to-use template and ad list and upload your ads. We will create your book and send you a proof. If you want us to select your articles and create your book, we can help you with a consult. Need ad design, no problem, we can do that too. Let us do the work so you can spend more time selling!

Resources Resources to make you profitable advertorial

HeadlineText ou may have heard of nutritional yeast, or even tried it, but what exactly are the benefits of this food product? Nutritional yeast is derived from a strain of yeast called Saccharomyces cerevisiae, which comes from sugar cane or beet molasses. The yellow flaky appearance is produced through the heat treat-

ment process. Although the name may seem unappealing, nutritional yeast is a quick, easy and delicious way to add extra nutritional value to your meal.

Think of nutritional yeast as being a healthier “cheese-like” substitute.

This flaky product has a cheesy, nutty flavor that won’t disappoint your taste buds.

Anyone can benefit

from adding nutritional yeast into their daily meal plan, but especially vegetarians or vegans (those who need more animal-based protein and B vitamins). Nutritional yeast is a complete protein, providing 18 amino acids, nine of which are essential amino acids that your body cannot produce. Just two tablespoons provide only 50 calories, 5 grams of

Sellin g Ads

carbohydrates, 4 grams of dietary fiber, 0 grams of sugar, 8 grams of protein and 130 percent B12 (B12 is a vitamin typically found in animal-based foods, such as red meat and eggs). If you don’t consume much of these nutrients, nutritional yeast would be a great alternative. You can find it at any health food store as well as some grocery stores.

Make

BODY COPY 300 WORDS

Make cheese toast: Grab a slice of 100 percent whole wheat or whole grain bread, spread 1 tablespoon vegan Earth Balance Spread (or spread of choice), and sprinkle 2 tablespoons of nutritional yeast for that extra kick.

If you’re not a fan and want to minimize the taste, you can add a couple of tablespoons into a homemade smoothie.

Nutritional Sprinkle a couple of tablespoons onto your salad, oatmeal or popcorn.

yeast

BOTTOM HALF IMAGES Large Horizontal or Large Verticle or two Medium verticle

Trying to eat more veggies?

Add some on top of a vegetable medley.

1

INSPIRE HEALTH TEMPLATE

Tit for Each s it K d A

Editorial Templates and Design Services

le

2

3

AD AD

AD AD

10

11

in

Health y Eve Add nts Cal an and m events ca endar le o event, re effectiv ndar for “H e. As they ealthy magaz ar yo ine an e an Inspir u create Events” co th d sell e ming them Health pro e list you to yo will ur an ad spect. !

Place Call th come acro area. The m s that e bus o hold iness, ss several re resear he ch ad let th al • Cha em kn vertiser s. you put mber th events: into ow yo If • Ho of Co sp u are they are ho it, the b mmer et addin • Mo itals have mmy g thei lding a he ter Welln ce al r even and M ess Se • Run t to yo th e ni minar • Farm ng, Tennis Classes s ur ,H er s M Local ar kets ealth, Bikin Featur g, and Write e Yoga a loca Stories Clubs l story on an Local upco A ming Offer dvertiser Fe event a at like th advert Free Loca ure Storie e Farm s l Feat iser if er’s M ur they ar ket, buy a e Story (W 5K Run Comm minim e call unity , Cha um of a fu it a Nativ Creat R rity R ace, et e com esource C llpage e Ad, o-Op page but th c. ra ad d 6 er X. tit ie e adve Sell th le. “Hot Sp among lik rt is er likes o Desig se spots fo ots With V e businesse to hear n eg s Featur If you the page r the same an and Veg by creatin e Sto so have g ry) o so th space that it do price as a etarian M Commun n an at yo u will , do a smal esn’t look resource enus” is m ity Resour ad uc do a review l 30 word like a typic . If they w h better ce Co-Op Creat th re an al p eaR o an ag vi sq t f thei es Don’ r food ew of a d uare reso a larger sp “Commun es. Get cr t take ource Listin is ea urce . h. Ever “I have listings g of A pag ace, doub ity Resour tive with yone dvertis the ce Pa at $2 no m on th e. Use bus le it. ge.” er 5.00 at pag in each, oney” as go s e is go esses logo make ing to ’s, foo it bold spel. Creat w an e for $5 t to ke d items, et a c.

0.00. listing of ep advert your advert ising iser s by typ e of b usines s. Sell additi onal

Sales

4

5

24.

SPRING BRIDAL COLLECTION

By Caroline Castigliano

T h e

B r i d e ’ s

Managing Editor Suzanne Polk Fox

30.

FAVORS

Your Guests Won't Forget

32.

DEADLINES & DETAILS

Planning Ensures Wedding Success

34.

6

Contributing Writers Brandi Everett Rebecca Gutknecht Julie Maddock Shirin Mehdi

Copy Editor Chad Ruiz

Design Claire Thomas

AD AD

©2020 Jumpstart Publishing, LLC New Orleans, LA All rights reserved. • info@igofox.com www.igofox.com www.foreverbridalmagazine.com Issue 8 • V2

r Own

MEET ME AT THE BAR

Food Bars to Die For

36.

GROOM STYLE

Selli

ng Ad

A beautiful Mexican villa with stunning ocean blue views await you. Tucked into one of Mexico’s secluded beaches is Casa Bellamar, Baja’s hidden gem, decorated with exquisite interior and exterior modern designs. There is nothing more intimate than a destination wedding on a private beach surrounded by peaceful waves and dreamy skies. The property can accommodate 150 guests, with a private suite and salon for the bride. The main house is accompanied by four guest casitas, sleeping eighteen total guests.

Beach views are visible 100 meters across, along with a mosaic heated pool, two palapas, a swim-up bar, solar tennis court, and a plethora of beach activities. Cabo is the place to be for beauty and serenity.

With hundreds of exotic locations around the world, destination weddings are hard to beat. Picture turquoise beaches, pristine mountain scapes, or tropical jungles.Transport yourself into another world. Culture and local cuisine is at your fingertips. Certain customs or traditional ceremonies will feel even more authentic. Destination weddings can be tailored to fit your every desire.

BY REBECCA GUTKNECHT

Mendocino, California

The golden state has much to offer with rugged cliff sides, ocean views, and natural beauty immersed in modern cities. Mendocino, California is one of the most beautiful communities in the United States with towering redwoods and crystalline beaches. It is a 6,385 square foot hideaway with four bedrooms, four bathrooms, an award-winning chef ’s kitchen, as well as other fanciful luxuries. Modern beauty awaits.

38.

ACCESSORIES

Elegant, Charming, Sparkle

40.

AD AD

42.

HOW DO I DRESS MY BRIDESMAIDS? Pastel Designs by Watter

44.

WEDDING BUDGET

What Will It Cost?

12.

CAPTIVATING TABLESCAPES

Intimate Weddings With Smaller Quest Lists

INTIMATE WEDDINGS WITH SMALLER GUEST LISTS

Elements That Hold Special Memories

16.

20.

THE BOUQUET

06

SIMPLY WHITE WEDDING CAKES

Says it All

White on White Cake Designs

Hea

lth, 1

Big Island, Hawaii

Hawaii is synonymous with tropical luxury; palm trees, heliconia, and plumeria make up the allure of the landscape.

Hawaiian Archipelago is just one of many gorgeous resorts on the Mauna Kea Coast. The idyllic property boasts 5,358 square feet with five bedrooms, five bathrooms, and two halfbathrooms. It is complete with a state-of-the-art gym, private tennis court, art collections and PGA golf course. It is the perfect wedding destination for island lovers.

TOP 10 SONGS

For That Special Dance

20 06.

DESTINATION WEDDINGS

spire

Cabo, Mexico

Destination weddings are high in demand as luxury is more attainable than ever. Places like Hawaii, Mexico, and California continue to impress and stun from afar. If you were already dreaming about a honeymoon filled romantic views, why not go all in and bring your wedding to a dream location? Skip the stress of airports, packing, and overnight travel emergencies. After the wedding, you and your spouse will be able to slip into paradise without hassles. With the honeymoon already in tow, you will find yourself relaxed and stress-free. Not only that, you will be in paradise with friends and family. Often times, destination weddings are more intimate. Instead of throwing a huge party for a couple hundred people, you have the option to go small and choose those who are closest to you and your spouse.

Traditional Outfits for 2020

s in In

9

8

7

ationation Destin Destin ngs Weddi Weddings

R e s o u r c e

Production Claire Thomas

it You

Train ing

AD AD

Troy Grover Photographers ©

Y

From Cabo, Mexico to the Big Island, Hawaii, Destinations in Paradise offers pure bliss in luxury villas. Nothing is short of perfection with five-star accommodations and unparalleled service. Expect to be pampered with provided transportation, an in-house butler, house-cooking, and private chefs. The luxury retreat company is now providing the opportunity for destination weddings.

Lush nature and private beaches with the benefit of world-class services and amenities makes for paradise. From anything like weddings to intimate receptions or vow renewals, Destinations in Paradise gives you the opportunity of a lifetime. Your marriage deserves an unforgettable experience filled with love and laughter. You can bring your dreams to life in paradise. For booking inquiries and more information, please visit: Destinations in Paradise.

6

7

9

4

15

14

13

12

16

17

Festive Flare

Mix and match orange and pink napkins and vibrant flowers to create a festive yet uncomplicated tablescape. Colors can create the mood you want for your reception— upbeat, happy and ready for fun.

Perfect for an outdoor summer wedding!

To add an artfully contrived flare to the tables, push multiple tables together to create a “snake” shape or curve. Or, arrange them into an “X” or the first letter of your last name.

Forget the “rules”—this is your day to let your imagination run wild; let your friends see your style and voice shine through. It’s time to let your inner artist and architect out of the box and guide you in designing the wedding reception of your dreams!

It’s going to be a dazzling decade!

Captivating Captivating

Tablescapes AD AD

AD AD

18

19

And your one-of-a-kind love story deserves its own unforgettable moment at your wedding reception. What’s trending in 2020 tablescapes? The “Wow” factor. A mixture of bold, modern, and simplistic style. Whether a sweetheart table just for the couple, head table for the entire wedding party, or the guest tables—it’s all about telling a story, creating a mood, letting your personal taste shine through.

Says it All THE BOUQUET

AD AD

BY BRANDI EVERETT

Daisies Just in case you are planning a traditional wedding, daisies are the perfect flowers for you. They are simple, delicate and are available in various colors. The themes of purity and innocence associated with daisies make them spectacular.

AD AD

Carnations If your wedding theme is vintage, the ruffled texture of carnations will add an excellent touch. If you are going for a monochromatic look and don’t want to break the bank by getting a centerpiece made of only roses, you can add a couple of carnations. The rich mix of pink and green carnations will give a warm touch to your wedding. You will be saving some money and still get the best of both worlds.

Breaking All the Rules

The only rule you need to abide by is to be true to your personal style. Integrate your forward-thinking approach to life by mixing dark colors and a bold pattern. Add an overhead installment of white lights or hang string lights vertically behind the head table for added drama. Adding delicate flowers in clear glass vases provides a visually softening effect.

Simplistically Bold

Couples are choosing to infuse their own creative touch and whimsy to every aspect of their wedding. And creating a truly unique and dazzling tablescape can easily be achieved on a budget.

A bold pop of color can be stunning when set against a neutral background. Inexpensive, yet rich in drama: Pair a white table and place settings with bright red zinnias, roses, or hibiscus. The singular red splash of color, although simplistic in style, conveys a modern elegance.

13

BY JULIE MADDOCK

12

A subtle mix of painted leaves and succulents will add life to your bouquet: A little deviation from common practice can make a brilliant addition to your flower bouquet. A couple of gold or silver painted leaves will add a touch of elegance and sophistication to your collection of flowers.

14

16

Orchids These exquisite flowers are your go-to flowers for nuptials.

Their delicateness and unrivaled beauty make them perfect for your wedding. If your eyes are a shade of green, you can carry a full arrangement of green orchids to accentuate your regal look.

Tulips A delicate arrangement of long stemmed tulips can make the whole difference in your wedding ensemble. They are not too big or small, they are perfect. Red, purple, yellow or white tulips have striking color patterns and they are enchanting in their simplicity.

Calla lilies The beauty of calla lilies cannot be overemphasized. Just a handful will make an exquisite bouquet on your wedding day. They are associated with good luck charm for a happy home. So, you might want to grab a couple of calla lilies just before you say your vows. They come in different colors ranging from white, yellow, red, pink, purple and black.

AD AD

AD AD

AD AD

20

22

21

AD AD

AD AD

AD AD

This year is all about simplicity and sophistication as things take a more modern approach from the rustic theme that dominated 2019. A traditional cake is the first and the best choice, but 2020 is all about monochromatic themes.

Spring Bridal

COLLECTION BY CAROLINE CASTIGLIANO

Fill them with the flavor trends for 2020 like pistachio, lime, pink champagne and earl grey and your guests are going to be talking about your wedding cake for years to come.

ON THE COVER

Amber

Embroidered lace gown with bustier bodice and a full circle lace skirt.

The all white on white cake is back and it’s making a statement. White cake, white pearls, white flowers, white piping are all going to be the must-haves for your show-stopper cakes this year.

AD AD

Photography by Jason Yeoman and Andy Mac

31

FAvors

Magnolia

Italian Jacquard floral gown with pleated skirt and low backed fully boned corset.

12 months +

 Select date, time and place.Then reserve venues!  Decide on wedding size and style.  Hire wedding consultant (if applicable) and create wedding website.  Shop for gown.  Begin guest list.

9-12 months

 Research honeymoon destinations.  Book musicians, DJ, florist, photographer, videographer and limousines.  Order invitations.  Purchase gown and begin alterations.  Ask friends to be in wedding party and order bridesmaid dresses.

AD AD

AD AD

The wedding favors! Your guests can’t wait to discover what little take-home treat or gift you have prepared especially for them. And you certainly don’t want to disappoint them. But, with literally hundreds of ideas to pick from and a budget to be mindful of, how do you choose a wedding favor that will make a lasting impression?

Katelyn James Photography ©

Tulisa

Italian Crepe gown featuring a striking off-theshoulder cuff and a figurehugging soft fishtail skirt.

6-9 months

Simplicity, creativity, and a personal touch is all that is needed. It’s time to indulge your inner artist and raise DIY to the next level. You can choose to incorporate the overall theme of your wedding into the party favor. Or, let the favor represent you and your partner’s personal interests, a glimpse into what makes the two of you happy.

Thoughtfully made, organic gifts are keepsakes that you and your guests will cherish long after the last dance.

Becca Borge Photography©

Whether your guests are flying to your exotic destination wedding or simply across the country to be present on your special day, a perfect way to convey your appreciation for their travel is a personalized luggage tag. These one-of-a-kind gifts will not only make a great impression, but they are quite practical and may inspire your guests to embark on their own travel adventures.

34

35

Tapas Bar

A tapas bar is a culinary mini moment! Vivid and colorful in presentation, offering a little something for everyone, this is a delicious and budget-friendly way to break bread with your wedding guests. It’s all about the presentation, flare and flavor.

Whether it’s cocktail-hour hors d’oeuvres or an innovative alternative to a formal, sit down meal, tapas-style food bars offer your guests delectable treats and numerous small plate options to feast their eyes and taste buds on. Tapa bars lend themselves to relaxed conversation, a chilled-out atmosphere and the ability for guests to mingle about freely.

Embrace a Venetian theme with a cicchetti bar. These bitesize delights are easy to eat while standing and moving about conversing with guests. Have an

If you thought that planning a wedding mainly entails a quest for that perfect white dress, you might be wrong. It takes the yang to complete the yin and therefore the union of man and wife requires the groom’s outfit to be just as perfect as that pristine gown.

Traditionally, the groom always opts for a dapper black tux, but today there are more than a few options available for men to get fancy at their wedding. With the onset of a new year and a new decade the style quotient only gets higher. Let’s take a look at how men can be trendy grooms in 2020.

GROOM'S STYLE Trends 2020

AD AD 34

3. AMP UP THE LUXE FACTOR WITH VELVET Velvet was cool in the ’80s and it is cool today! If you are not comfortable with wearing a velvet blazer, wear a velvet bowtie instead – but you must give your wedding attire a sprinkle of velvet. It is a little “extra”, but then it’s your wedding.

4. PICK JEWEL TONES Want to break from traditions? To add a little twist and a modern edge to your wedding day add some color to your wardrobe. A rich burgundy, a deep maroon, or an emerald green are great colors to pick – this will definitely add to the pomp of your wedding and make you feel extra special.

Deadlines Deadlines & Details

THERE ARE SO MANY THINGS TO REMEMBER WHEN PLANNING A WEDDING. TO ENSURE SUCCESS — AND YOUR SANITY — THE KEY IS ORGANIZATION. WE’VE COMPILED A DETAILED CHECKLIST THAT PAYS SPECIAL ATTENTION TO TIME-SENSITIVE DEADLINES, SO YOU CAN CREATE A FOOLPROOF CALENDAR AND TO-DO LIST.

32

5. STAY GROUNDED WITH NAVY If you are a traditionalist and want to stick with the classics, you needn’t be disappointed with this list. Navy is the color of the year for a groom’s tuxedo. You can never go wrong with a crisp blue suit.

ies ies essoressor AccAcc

BY SHIRIN MEHDI 1. PICK A PLAYFUL TIE It’s a big day! While it is all formal and solemn, it is also fun and exciting and this 2020 trend perfectly reflects that emotion. You can pick any color you like and then let loose with the choice of patterns – dots, flowers, stripes, checks – or a combination of them all, and you are all set to take the center stage.

2. WORK WITH CONTRASTING VESTS It’s a big day! While it is all formal and solemn, it is also fun and exciting and this 2020 trend perfectly reflects that emotion. You can pick any color you like and then let loose with the choice of patterns – dots, flowers, stripes, checks – or a combination of them all, and you are all set to take the center stage.

AD AD AD

42

Digital Flipbooks

BY SHIRIN MEHDI

43

CHARMING S PA R K L E

BY SHIRIN MEHDI

Top 10 Songs

Mata Backpiece: Handmade in Australia by Salita Matthews, exclusively for Grace Loves Lace, the Mata back piece is an art-deco inspired, statement piece crafted from pearls and brass beads, and finished with an elegant pearl tassel tail.

The day of

 Give rings and officiant’s fee to best man.  Designate liaison for photographer to ensure all necessary pictures are taken.  EXHALE!

Mother Son Dance Your future mother-in-law deserves a chance to swing or waltz with her baby boy. It will be a night to remember with a sentimental melody or soft tune.You know she has been waiting for this moment, for the chance to hold onto her precious son before he goes off to become a husband. “What a Wonderful World” is always a big hit, but “Sweetest Devotion” can be just as charming.

With these top 1o songs, you’ll be sure to see a few tears.  What a Wonderful WorldLouis Armstrong  Sweetest Devotion-Adele  I Got You-Ciara  You’ll Be In My Heart-Phil Collins  You Raise Me Up-Josh Groban  Here Comes The Sun-Beatles  93 Million Miles-Jason Mraz  In My Life-Beatles  A Song For Mama-Boyz II Men  Unforgettable-Michael Buble

FOR THAT SPECIAL DANCE

For more information on the handcrafted laces and wedding gowns by Grace Love Lace, go to graceloveslace.com

BY REBECCA GUTKNECHT

In 2010, grace loves lace founder Megan Ziems had an idea. Disillusioned with the structured, traditional wedding “uniform” that dominated the market, SHE SET OUT TO CHANGE THE INDUSTRY. She believed that quality shouldn’t be dictated by a price tag, that A WOMAN SHOULDN’T HAVE TO SACRIFICE STYLE FOR COMFORT and that brides of today deserved better than average…

36

PASTEL DESIGNS BY WATTERS

 Give photographer a list of pictures you want taken.

1 week

 Give final head count to reception venue.

The day before

 Hold rehearsal ceremony and dinner.  Deliver everything to site and work out any kinks.  Give marriage license to officiant.  Present gifts to wedding party, parents and any other honored guests.

41

40

Shimmy Sock: Show off your ‘party feet’ in the Shimmy socks! These luxurious socks are crafted from sparkle tulle which captures the light in the most magical way.

Shimmy Anklets: Nothing says ‘party feet’ like tulle anklets!

Pearly Anklets: The pretty and playful pearly anklets are crafted from ivory pearl tulle.

Pearly Blusher Veil: This striking short layered version of the pearl veil will fall effortlessly over your train and allows you to wear a front over-theface unveiling.

Loyola Pope Silk Scarf: Contemporary.

Feminine.

Glamorous. Wear your hair sweptback or ‘half-up’ and secure with the Loyola pope silk scarf for a look that’s effortless and timeless at once.

1 month

NOTE: Larger cities have long waiting lists for wedding vendors so you may need to act sooner!

39 Grace Loves Lace’s new La Bamba collection has a full range of veils & hair accessories, necklaces & back pieces, and anklets perfect for the trailblazing bride. Grace Loves Lace has always been dedicated to sustainable fashion, but they have taken it to a creative new level with their latest collection titled “La Bamba”.

In addition to stunning new veils (all under $490) accented with sparkle tulle, floating pearls, silk burnout and delicate lace, they have made use of extra fabric to create a line of matching accessories.

Their collection of scarves and anklets (ranging from $80 to $240) playfully re-purpose formal ceremony veils into unique, fun accessories at the reception. These complementing styles allow the bride to make multiple fashion statements throughout her special day while maintaining cohesive look all night long.

Shimmy Veil: She who leaves a trail of glitter is never forgotten! This exquisite exclusive sparkle tulle has been hand-crafted into a show-stopping veil–designed for visual impact.

Chantilly Hair Bun: Soft. Charming. Elegant. Channel your inner Parisienne in new hair buns!

ELEGANT

BY JULIE MADDOCK

42

How Do I DresS My Bridesmaids?

It is often said that friendship is not like love, and yet it is the best kind of love.

It’s your big day. A day that you’ve replayed in your mind a thousand times. A day you celebrate love - all kinds of love.

The love of family, an eternal love and the most underrated, yet extremely important, the love of your best friends!

While they cheer you on as you embark on your love sojourn, you can’t wait to get them dressed for your wedding. Let’s face it dressing your bridesmaids is just as important as nailing that white dress – and we have got just the right place for you to shop for your best girls.

But before we divulge that all-important source, let’s talk about the trends that reign 2020.

• Silhouette: Sleek/Structured • Colors: Blush Pink/ Sage Green/ Icy Blue/ Dusty Rose/ Jewel Tones (sapphire, emerald, burgundy) • Necklines: Cowl/ Halter • Fabric: Silk/ Satin/ Lace Wedding watchers also ask that you look out for midlength hemlines and jumpsuits.

Now let’s get down to business – these fabulous outfits are from Watters.

Watters has been in the bridal business for over 30 years, and they specialize in gowns for the brides, outfits for bridesmaids, attires for special occasions. Although Watters is the flagship brand, they also house their subsidiaries – Wtoo by Watters, Willowby by Watters, and By Watters.

AD AD

 Mail invitations.

After a night of dancing and celebrating, waking up the following morning will be a whole lot easier for your guests with a coffee bean gift bag. Purchase your favorite coffee beans from a local roaster or from a place that is significant to you (perhaps the city you first met or the country you will be honeymooning in). Within a day or two before the wedding, measure out two servings or more into individual food safe bags or tiny jute bags (you can easily make these yourself). Print your own custom stickers telling your coffee “story” and then seal up the bag. Can you think of a better way for your friends and family to start their day?

38

37

36

array of offerings: Six to eight pieces make a meal. But don’t be surprised if your guests sample more of these irresistible treats — crostini topped with gorgonzola, sliced pears, and walnuts, polpette (fried meatballs), slices of roast beef with salsa verde, fig and ricotta, or crispy calamari with lime and chili salsa.

Break tradition and say hasta la vista to cracker-and-cheese plates and surprise your guests with a festive Mexican themed guacamole bar. Provide crisp, sturdy tortillas for dipping and scooping multiple versions of guacamole — creamy, chunky, or even spicy charred pineapple guac. Additional Mexican dip options such as chili queso, chipotle street corn dip with goat cheese, and hearty warm shredded chicken or beef nacho dip will keep this bar hopping.

Don’t forget gluten free chips and lots of sliced green, red, and orange peppers to satisfy everyone.

3-6 months

 Secure bridal accessories (such as shoes, jewelry, garter and mementos).  Give musicians a list of songs you want them to play (or to avoid).  Make food choices with venue.

2 months

Search online or at a fabric store for leather strips or shapes precut or larger genuine leather sheets that you can use to design your own luggage tag. Use a leather hole punch, rivets, and leather cord to finish off the tag. Ready to personalize it? Use acrylic leather or crafter’s paint to paint your favorite wanderlust quote.

Or use letter stencils designed for leather crafting. Your creativity and attention to detail will make these gifts unforgettable!

27

30

Meet Me At The

 Finalize guest list and send save-the-date cards.  Book appointments for hair, nails and makeup.  Reserve attire for groom and groomsmen.  Order cake(s).  Purchase rings.

AD AD

BY JULIE MADDOCK

Corded lace, stretch-corseted gown with camisole shaped neckline and a full lace circle skirt.

» Jourdan »»

25

33

32

Your Guests Won't Forget

26

The Mariah gown has a timeless silhouette; a fitted Silk Satin classic corseted bodice is paired with a full circle, layered Silk Organza skirt featuring side pockets.

24

30

29

28

» Mariah

The Difference Between Looking Good &

Fun Fact: The origins of the wedding cake were seen in ancient Rome where the groom crumbled a piece of bread over the bride’s head as a symbol of fertility.

All the guests would take a piece home for good luck.

27

25

24

Fun Fact: Layered cakes probably evolved from the idea of a stack of spiced buns served at weddings in Medieval England.

It is said that if the bride and groom could share a kiss over these buns, they would enjoy a lifetime of togetherness.

BY SHIRIN MEHDI Wedding cakes today can be the focal point of your wedding, but did you know that this opulent centerpiece has a long history?

A reflection of the tiered cake we know today was first seen only in the 1900s. In this day and age, couples go all out to make a memory out of this age-old tradition. The sky is the limit when it comes to creativity with wedding cakes.

Simply White Wedding Cakes 20

26

23

T

he first dances at a wedding are some of the most memorable experiences of the evening for both you and your spouse. Imagine looking into the eyes of the person you love most in the world and getting completely lost in the moment and the music. Nothing beats the feeling. It’s like Disney’s Sleeping Beauty when Aurora and Prince Phillip dance off into the clouds, unaware of the world below. Dreamy and magical.

That’s the kind of moment you want with your beloved. Dances are just as special for mom and dad too. With this list of top 10 first dance wedding songs, you’ll be giving all of your guests, friends and family alike, the sweetest memories.

AD AD

First Dance Timeless and beautiful. The first time you make an appearance with your new bride or groom needs to have a great opening song. Choose something that is both romantic and reminiscent of the quirks in your relationship. Go romantic with Taylor Swift’s “Lover” or classic with Etta James’ “At Last.”

Some couples go for a choreographed dance to wow guests. If that’s the case, “Happy” by Pharrell Williams will do the trick. Either way, pick a first dance song that is meaningful to you, and will swing you back into the memory of a perfect night years from now.  Perfect-Ed Sheeran  10,000 Hours-Dan + Shay feat Justin Beiber  Lover-Taylor Swift  Marry Me-Meghan Trainor  Beautiful Crazy-Luke Combs  A Thousand Years-Christina Perri  All of Me-John Legend  Thinking Out Loud-Ed Sheeran  At Last-Etta James Happy-Pharrell Williams

Father Daughter Dance There is nothing sweeter than being whisked off your feet by your dad. This is the last time you will be his little girl, the last time to cherish that special bond as father and daughter. There are perfect songs dedicated to the beauty of this relationship. Steven Curtis Chapman gets it right with “Cinderella.”

You will truly feel like dad’s princess again, maybe even remembering the last time you danced on your father’s feet when you were small. Give dad a blast from the past with one of these tender songs.  Daughters-John Mayer  My Little Girl-Tim McGraw  All You Need Is Love-Beatles  Make You Feel My Love-Adele  Cinderella-Steven Curtis Chapman  I Wish You Love-Frank Sinatra  I Loved Her First-Heartland  My Wish-Rascal Flatts  My Girl-The Temptations  Sweet Pea-Amos Lee

AD AD

40

38

46

45

44

47

48

AD AD

AD AD

Community

RESOURCE DIRECTORY

AD AD

WEDDING BUD GE T Invitations & Stationery Save the Date cards Invitations, Reply Cards Postage Programs Menu Cards Place Cards Thank You Cards Calligraphy Miscellaneous TOTAL Bridal Attire & Beauty Gown Veil / Headpiece Alterations Shoes Lingerie Accessories Jewelry Makeup Hair Nails Miscellaneous TOTAL

AD AD

Groom’s Attire Tuxedo / Suit Shoes Cuff Links Grooming Accessories Miscellaneous TOTAL

44

Ceremony Location fee Officiant fee Marriage License Rings Music Miscellaneous TOTAL Reception Location fee Food Drink Rentals Wedding Cake Groom’s Cake Favors Music Security Gratuities Miscellaneous TOTAL Flowers Ceremony Reception Decorations Bridal Bouquet Attendant Bouquets Boutonnieres Flower Girl Parents Grandparents Miscellaneous TOTAL

AD

Photography Photography Videography Albums Miscellaneous TOTAL Transportation Limousine(s) Miscellaneous TOTAL Gifts Wedding Party Parents Bride & Groom Miscellaneous TOTAL Honeymoon Airline tickets Accommodations Car Rentals Food Entertainment Excursions Souvenirs Passports Clothing Miscellaneous TOTAL Miscellaneous Wedding Consultant Gown Preservation TOTAL

45

Mock Ups for Each Issue

Digital Ads and Marketing Services We support your newspaper with Google digital ads and marketing services at a fraction of the cost of larger marketing firms. Use digital ads for your advertisers to give them more impressions, use digital to increase subscriptions for your publication. We are a full service digital/print marketing company.

• Google Digital Ads • Email Marketing • Texting Platforms

• • • •

Insured Consumer Contests Ringless Voicemails Custom Design Services Custom Magazine Design