Geofencing for Attorneys

Geofencing for Attorneys Powerful for Attracting New Clients Learn how geofencing is the marketing solution that brings together attorney and client in the moment the need is greatest.

Brought to you by the legal marketing team at www.getfoxmarketing.com

Grow your practice with geofencing.

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s an attorney, you use a number of ad options to build your individual brand: Television, radio, print, billboards are all important advertising methods that keep your’ brand clearly in focus before your legal consumers.

Today, digital advertising, including social media, Google display, PPC and SEO/SEM, is more important than ever. 71% of consumers report they use their smartphones to find solutions to their legal issues.

It’s important to remember, however, that the type of market in which attorneys practice is best described as a “thin” market. This means that there are few consumers buying something they only need maybe just a couple of times in their lives.

In such a market, competition can be fierce and expensive.

An example of a thin market is when someone’s refrigerator breaks. Most people only purchase a few refrigerators in their life, but when the refrigerator is broken they need another one immediately, or else all the food in it will spoil. Availability is more important than brand or cost.

Legal services are similar. Most legal consumers hire an attorney only in a crisis. They feel they must have one immediately to deal with the urgent legal problem they are confronting. This immediate need all but eliminates the typical “sales funnel.”

Legal consumers are seldom in the market for your service and Google calls this a “micro-moment.” People instinctively they tend to decide exactly in the moturn to their smartphones to find the right solution to ment they need you. their immediate problem. They want it right and right now! Research proves that under these conditions, 58% of legal consumers seriously consider only one attorney.

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Grow your practice with geofencing.

Geofencing is the marketing solution that brings together attorney and client at the exact moment the need is the greatest. Your goal is to be the first attorney they talk to.

What is Geofencing?

Geofencing places your message in front of potential prospects who are most likely to convert by targeting those prospects within very specific geographic locations. Ads are served direct to mobile devices when the device enters the boundaries of the geofence.

As an example,you might place geofences around: • • • •

Hospital Emergecy Rooms Urgent Care Clinics Chiropractors’ Offices Physical Therapist Offices

• • • •

Auto collision centers Assisted Living Centers Recreational Parks Dangerous Intersections

When a smartphone enters one of these areas with location services turned on, your ads appear on potentially millions of websites and apps.

Your ads continue to deliver to the consumer after they leave the geofenced area for up to 30 additional days. You successfully measure the results of your geofenced ads by tracking where consumers go after leaving the geofenced areas, called conversion zone tracking.

Potential clients that click on an ad are given the options to place a direct phone call to you, visit your website or get directions to your office.

Because the person’s mobile ID is captured inside the geofence you can even track them back to your office, giving you a foolproof method to measure the results of your advertising.

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Grow your practice with geofencing.

How many locations should be geofenced?

You know the best locations to choose based on the type of clients you are targeting. Target as many locations as possible to get your message in front of a wide audience.

The maximum number of locations is determined by the number of desirable locations within a reasonable (30 mile) radius of your law firm. Ad effectiveness is directly related to the amount of ad spend you choose to dedicate to your locations. Typically, we see better results when a minimum of 100,000 ad impressions are served over no more than 20 separate locations.

You win with geofencing by serving ads where your potential clients are after an accident or event.

While geofencing is not suggested to be your only advertising method, the ability to reach legal consumers at the micro-moment they decide to hire an attorney is valuable, efficient and should never be ignored.

There are many variations of geofenced ads.

Geofencing is programmatic display advertising which does not charge by the click, but by impressions. An impression is created when your ad is served to a digital device and held in view for a minimum of two seconds. Ad costs are quoted as a price per 1000 impressions.

Static ads are the most common. Video ads may also be served. Video performs very well for attorneys.

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Grow your practice with geofencing.

We manage your complete campaign.

Your ads are designed to your specs and the locations you choose are geofenced. When the demographics, behaviors and day-parting for your ad runs are chosen, the campaign begins.

You receive daily progress reports via our reporting dashboard. Your dashboard provides a deep dive into the audience that engages with your ads.

You get a wealth of location and demographic data. KPI’s include total impressions, average CTR and engagements, clicks to your website, visits to your offices, lead forms and phone calls to your office.

With geofencing, you micro-target legal consumers at the moment their need for your service is greatest. Your ad spend is focused and effective. Your message is delivered with an immediate solution. You sign more profitable clients for your law firm and build a strong client base.

To learn more about the most effective marketing strategy for attorneys in 2021, contact us for a free, no-obligation consultation.

Learn More 877-329-0571 option 2 info@getfoxmarketing.com Page 5

www.getfoxmarketing.com 69185 Sky Brook Rd., Mandeville, LA 70471