5 Things you Should Do to Make Your Facebook Ads Sell Like Crazy

5 THINGS YOU SHOULD DO TO MAKE YOUR FACEBOOK ADS SELL LIKE CRAZY 1 Choose the right products to promote/sell

These can be physical products, digital products, classes, events, services, etc. You shouldn’t try and promote everything that you offer on Facebook and Instagram. You should focus on core products, services, classes or events. In other words, just because you sell something, it doesn’t mean it’s worthy of putting some ad spend behind it.

Here are some questions to ask to help you determine which products or services to promote with your ads: Is it unique?

Is it a best-seller?

Is it a superior product or service compared to other alternatives?

Answering “yes” to any of these questions means you might have something worth creating an ad for.

Now, can you promote products or services that aren’t unique or a best-seller or superior? Yes. You just need to enhance your offer by using one, some or all of the following:

Scarcity - deals with quantity (only 17 spots left) Urgency - deals with time (promo ends May 31st) Bonuses - complementary products, services, warranties, training, etc.

Guarantees

2 Create Good Ads

What makes a good ad? It needs to have a good offer, it needs a good hook, and it needs to stand out from everyone else’s ads.

See the above section to create a good offer. Now, let’s talk about the hook of your ad. The hook is the first 3-5 seconds of a video ad or the headline on an image ad. The hook can be visual but is usually done with text.

You should focus 80% of your time on the hook of the ad. The hook, or headline, is the text or visual that stops your prospective customer from continuing to scroll on their Facebook or Instagram feed.

You can write good hooks by calling out your ideal audience. Call out your ideal audience:

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You don’t have to be perfect at ads, just get started and improve along the way.

By a benefit only your market will resonate with - “Come learn to use a longarm quilting machine” By a problem only your market will resonate with - “Frustrated with having someone else finish your quilts” By name - “Quilting lovers of Missouri”

3 Use Multiple Ad Variations

Giving Facebook/Instagram multiple options of text and images or videos to work with helps its artificial intelligence get the right combination of the ad assets in front of the right people.

There are simple ways to come up with different ad text and headlines. The easiest way is to use Chat GPT or some other AI writing tool to give you variations.

4 Target the Right Audience

In all reality, the ad makes the audience. Visuals, text, headlines and hooks, and the button call-toaction all help Facebook’s AI decide who to show the ad too.

The easiest way to set up your targeting is to choose the geographic area, the age and the gender and let your ad do the rest of the work. This is known as broad targeting or unrestricted targeting and it works really well.

5 Spend the Right Amount

You need to spend enough for Facebook to have enough data to optimize the ad. You don’t want to spend too much or too little given the size of your audience and your objective. Here are our recommended daily ad spend levels:

To easily come up with image variations you can use the same text but swap out the background image or simply use the same image and overlay different text like this:

For video variations you can use the same video but swap out the text hook/headline that shows in the first 3-5 seconds, or take a longer video and chop it up into shorter videos.

You don’t have to be perfect at ads, just get started or keep moving forward. You can tweak and improve along the way by implementing even one of the five things mentioned in this article.

Good luck!

SETH NORWOOD SEW & VAC MEDIA