The Purple Turtles

In the home decor space, households have been undergoing a transformation with dynamic trends. People have moved from choosing conventional wooden furnishing to selecting eclectic home decor designs keeping in mind the comfort, luxury trends, spacing and other needs of modern-day lifestyles. Decorative hanging lights is one of the heralded waves of customers placing products and design at the forefront of home decor. In fact, now lighting is as well planned as the home design itself. As the decorative lights can instantly make your living room feel grand and dressed up, installing a chandelier or even accent lights is a simple, yet surefire way to liven up your living room. concept and design to fabrication and installation, they can tailor-make lighting and furniture, experimenting with style, size, and material. Over the years The Purple Turtles has evolved as an important player in the home decor industry, offering customers lighting, furniture, artifacts, and home furnishings comprehensively. It has established a strong network of designers including local artisans, with its online presence besides having six retail stores. The stores currently serve the customers in Bangalore, Calicut, Mumbai, and Chennai. Profound Partners Designing & Building Extraordinary Environments

Companies that have been true to their brand ethos and delivered strong value to customers are standing tall and are geared up to conquer the years to come. The Purple Turtles is a well-known firm that designs and manufactures decorative luminaries remarkably recognized to serve avant-garde collection and artisanal know-how.

Explore the Collection

The creative lighting designs refined in aesthetics, with an astutely applied touch of playfulness include an eclectic mix of pendant lights, chandeliers, floor, wall and table lamps with classical, industrial and contemporary styles.

Each object is the result of an original contemporary design, curated, conceived, and created by talented artisans, and inspired by aesthetic details favored by the artists and designers.

The Creative Journey

The Purple Turtles was born in 2009 out of a pure desire to provide designer lighting options at affordable prices to the customers in India. It is an establishment whose success lies in the crowd it has attracted.

The Purple Turtles is coupled with architects, designers, stylists and anyone with a vision for their space. From Radeesh Shetty the Founder of The Purple Turtles surpasses trends and exudes an assertive taste for refined luxury and contemporary elegance. Radeesh focuses on creating furniture, accessories and tableware collections and lighting in exquisite materials stemming from exceptional traditional craftsmanship.

Before launching The Purple Turtles, Radeesh has worked as a Senior Sales Executive with Star TV and before that he had spent several years in the advertising industry. His strong determination to work independently led him to venture into various businesses and contemplate various ideas and shortcomings of the industry sector.

While his journey through several industry aspects he realized the loopholes in the domestic market that lacked good, affordable and innovative lighting products. This perception inspired him to create his brand of lighting designs.

Gaurav Rai –The Co-founder of The purple Turtles possesses a deep acumen in the sales and marketing industry. Having worked at Disney, Accenture and News Corp, Gaurav helms the business sphere.

Equally interested in design and spaces Gaurav brings an expressive command of lighting’s technicalities, along with deep historical knowledge and awareness of the field. He

Gaurav Rai Co-Founder

has been practicing his craft with an aesthetic maturity and fluidity that has commanded him recognition in this industry.

Keeping it Classic

The Purple Turtles has a collection of lights from their partner brand, Oorjaa. Oorjaa’s lighting products are made from natural elements, which are primarily by-products generated from other manufacturing processes. These include banana fibre paper, cork and faux concrete. This collection instills hope for successful and sustainable living in contemporary times.

Latest Initiations

The company has recently launched two new verticals, Tilisme and Beruru. Tilisme instills life into blank walls through creative and innovative wall installations. Whereas Beruru helps urban residents in creating their own garden reserve amidst the city life.

Undertakings Crediting Excellence

The Purple Turtles embraces a “concept-to-completion” philosophy. Their design experts carry out each lighting

December 2019| Radeesh Shetty Founder

project as a team, navigating through challenges and providing detailed plans and renderings to fully communicate the concept and articulate the client’s vision.

The firm has embarked upon several large scale projects from lighting solutions to creating customized furniture, wall and garden decor. Some of these projects have been launched at Mumbai International Airport Terminal 2, TCS, Wipro, Google, Facebook, LinkedIn, Microsoft and Informatics. The company has worked on more than 10,000 projects across the globe and served over 3,00,000 customers.

Enlightening Future Ambitions

Given its growing stature, the company’s primary focus is on working towards growing new product offering segments, Tilisme and Beruru. At the same time, they aim to target more markets and reach out to customers in different locations.

Making a perfect choice for your home is certainly not easy but an exciting task for the homeowner. Here is some collection of decorative lights catered by The Purple Turtles that can completely transform your space, https://thepurpleturtles.com/.

Roles of Leaders In the

21st Century

‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn’ - Alvin Toffler, futurist author. N early 20 years into the second millennium, what sort of world are we looking at? Is it an Orwellian Big brother nightmare with huge technology companies straddling the globe, or an exciting time with more scope for individualism, creativity, and innovation?

Without stating the obvious, the role of a leader simply put is to create a vision, set goals and inspire people to accomplish them. Human society has always been motivated to achieve great things by visionaries who saw beyond the mundane channelizing their energies along with the collective to achieve extraordinary results. Even the Bhagavad Gita mentions this folksy wisdom in an eloquent verse which states that whatever great people do, the rest merely follow.

Make Change Happen

The 21st century is even more challenging as leaders are faced with an increasingly complex business environment. Organizations are being restructured with more virtual, open and modular organizations emerging and gaining traction.

Case in point- Instagram and Whatsapp, both acquired by Facebook for astronomical sums had merely 13 and 35 employees respectively at the time. This would be shocking to people accustomed to mammoth workforces and multiple locations for most of the 20th century.

Globalization has made the world more interconnected although localization still remains a primary imperative. Growing diversity, increasing education, and access have transformed the workforce. Leaders need to be more

38 accepting, creative and inclusive to create a really worldclass organization. Companies more or less think of a global paradigm, rather than the comfortable small niche or zone they had been accustomed to.

Leaders need to be more aware and empathetic along with basic intelligence and managerial acumen that was always required. Strategic opportunists are required along with an ability to embrace failure, innovate and move on quickly. Pragmatists like Elon Musk are required who proudly proclaim that a lack of failure equates to stilted innovation.

The ability to anticipate and manage risk needs to be the hallmark of an adept 21st-century leader. An unstable political and business environment, natural or man-made disasters, obsolete skills of the workforce, cyber threats are only some of the vectors that can disrupt even the smoothest, well-oiled corporate machine. A successful leader does not linger too long stuck with a onedimensional view of things, but takes smart, calculated risks.

A comprehensive and honest internal audit is a must to avoid complacency. The tendency to become risk-averse due to fear needs to be avoided. It is an implicit fact that challenges lead to stress, but a successful leader knows how to navigate these tricky cross-currents with courageous informed decisions.

Think Global, Act Local

Even though the government has announced a slew of measures to facilitate ease of business, India remains one of the most challenging countries in the world for industry. With overcrowded cities, increasing pollution and millions more poised to enter the workforce, the demographic dividend can prove to be an advantage or a curse. Leaders in India need increasingly to think global and act local. Although there is no harm in adopting global best practices

and ensuring the best possible deal for clients and customers, there is a myopia seen in the Indian business environment. We need to evolve an original Indian idiom rather than emulating an alien thought process in toto.

Sharpening accountability is also critical given the spate of defaults, scams, and scandals. Apart from strong political will and leadership that is essential, Indian business leaders are needed to make the country’s presence felt across the globe.

Apart from a few pockets of excellence, there is a lack of succession planning in most organizations. Professional leaders with a focus on creating a culture of innovation apart from the basic execution of deliverables are needed. Family and friend fiefdoms need to be avoided to create a long-term sustainable brand with a global footprint.

Disruptive digital business models mean that turn-around time needs to be quicker. Delays can often prove to be fatal. People do not judge leaders and companies merely on financial metrics, but the overall impact they have on the social, cultural and physical environment.

Media can make or break reputations in split seconds. Leaders serving for 30 years can be ousted in a day with adverse publicity. The new-age business honcho needs to be both media and tech-savvy. Fossilized views in isolated silos are a sure shot recipe for failure. Giving effective feedback along with interfacing with multiple stakeholders is part of the job. A good leader has to be a great listener. To sum up, the roles of leaders in the 21st century are to be creative, innovative, pioneering, visionary, perceptive and agile.

ABOUT THE AUTHOR Sunil Krishan Kumar Director Aglaia Interactive Solutions

A versatile, creative and multi-faceted individual, Sunil Kumar is the President of Aglaia Interactive Solutions Pvt. Ltd, a Mumbai-based digital marketing firm. A postgraduate from the University of Westminster-London; Sunil believes that passion and creativity are two sides of the same coin.

The author of two books, Existential Angst and Surreal City catalogued in the US South Asian Literature List, Amazon and the British Council, he has also presented a research paper in an IEEE conference in Salvador, Brazil on the ‘Human Side of Globalization’.

His company Aglaia Interactive received a ‘Microsoft Bizspark’ award in the first year of its inception, and was recognized among ‘Top 50 Digital Marketing Companies in India’ by the World Marketing Congress in 2016 and 2018. The firm aspires to build business partnerships, expand its global footprint and encourage a culture of creative freedom, thought leadership, and innovation.