UAE’s Best Retail Companies 2021 April2021

For any retailer, an enhanced shopping experience based on price and quality is a priority for customer retention and sustaining the brand value. These aspects are directly related to purchases, be it clothing or grocery, especially at physical stores.
This edition, UAE’s Best Retail Companies 2021, brings into spotlight, innovative retail companies that have ingrained their value propositions within the needs of their customers, seeking to become the most sought-after retail brands in the UAE.
One prominent name among such companies is the BFL (Brands for Less) Group, a leading off-price retailer of fashion, homeware, and toys. The group has expanded its business with more than 74 stores spread across six countries in the Middle East and Europe.
The goal is to prioritize customer satisfaction by integrating innovation at the very heart of what the company does, according to the BFL Group’s business model.
“Our retail model makes every BFL store visit into an experience, a treasure hunt with the latest innovative products, items and gadgets waiting to be discovered. Customers love the fact that they can always find new products on shelves at exceptional value and great bargains within our large selection of categories,” says Nathalie Hamad, Retail Manager at BFL Group.
The BFL Group offers a wide variety of off-price fashion and homeware products and toys from more than 4,000 designer brands. The company offers high-end luxury brands at a discount of up to 80 per cent of the original retail price.
Apart from a strong business culture, the BFL Group believes in leading by example. For instance, the company provides comfortable environment for the employees; focuses on enhancing their sense of belonging; and recognizes their contributions to the organization.
“Having employees who engage with the company, has helped us become who we are today. Due to the efforts that we have put in over the years, we have managed to become a leading player in the region (off-price industry). Moreover, the success formula of our business model is to provide our customers a string of daily new arrivals, exclusive items and treasure hunt. Who doesn’t love a great deal?” says Toufic Kreidieh, Chief Executive Officer of the BFL Group.