3 minute read

Amy B r o a d n a x Broadnax

Empowering Dreams through Mortgage Expertise

Amy Broadnax , a thriving woman in the mortgage sector, is making waves as a mortgage loan originator at Sun West Mortgage Company With a passion for serving her community and an entrepreneurial spirit, Amy is committed to putting the world's best interests first. Residing in the vibrant city of Atlanta, GA, she is a beacon of excellence in her field.

Amy's expertise lies in identifying needs and crafting innovative and effective solutions for any task that comes her way. She thrives on the opportunity to make a difference in the lives of her clients and the community she serves. Her journey has been shaped by the invaluable guidance and support of mentors and colleagues who continue to inspire her career growth.

Driven by a deep sense of pride in her work, Amy is dedicated to continuously enhancing her personal and professional development. With her unwavering commitment to excellence, she is a shining example of the incredible achievements that women are making in the mortgage sector.

In a traditionally male-dominated industry, Amy Broadnax stands tall as a testament to the exceptional skills, determination, and passion that women bring to the table. As she continues to make her mark in the mortgage sector, Amy's impact reverberates far beyond her immediate community, inspiring others to pursue their dreams and thrive in their chosen fields.

During the interview, Amy Broadnax shared inspiring stories that exemplify how her expertise in the mortgage sector has helped numerous individuals achieve their dreams of homeownership. Here are some of the highlights:

Please briefly describe for our audience your professional journey up until now.

Wow, grab your seats and hold on; it's a pretty cool story. I started off in mortgage and real estate lead generation. The more I learned, the more I wanted to be on the other end of the phone, in the broker's seat. One day I was recruited by a marketing director at one of the largest mortgage companies of our time.

What challenges did you face along the way?

Market ups and downs like any real estate and mortgage professional. My branding is unique, and I've even received hate mail about The Mortgage Mermaid being fat. I explain that she was raised in Texas, and our mermaids are a little thicker down here.

What significant impact have you brought to the mortgage industry?

I pride myself on fighting for the underdogs applying for homes who don't quite qualify for conventional products. My specialty is working with borrowers who have "creative income" non-QM mortgages for self-employed individuals, gig workers, entertainers, and athletes. I also help speak up to executives about changes that employees are concerned about.

Tell us about Sun West Mortgage Company and its foundation pillar.

Sun West is driving the mortgage industry forward by implementing fascinating AI technology. With Morgan, everyone involved in the loan process has less work to do, is kept up to date every step of the way, and most importantly, is able to get more accomplished in less time. Basically, Morgan helps YOU tap into your inner Superpower! Which gives you more time to "Be Human.” st

How does Sun West Mortgage Company promote workforce flexibility, and what is your role in it?

Sun West allows us to build our own teams. They require professionals who are top producers with a minimum of 1 million per month in volume and are opening doors for newly licensed loan officers as well.

What is your take on technology's importance, and how are you leveraging it?

At first, I was terrified of technology until I started using it more. The more I get familiar with how to use it to my advantage, the better my results have been. I threw a fit at first, but change is always a little uncomfortable.

What will be the next significant change in the mortgage industry, and how are you preparing for it?

I hope technology doesn't eliminate the role of real mortgage processors. They are vital to the mortgage business and the backbone of high-producing MLO's. I hope technology gives processors the ability to get more work done and make more money. Technology shouldn't replace our roles, but it should help us excel in them.

What are your goals in the upcoming future?

I have an event coming up on July 1 in Houston that I am excited about. Sun West and I have partnered with the Legendary Chopstar DJ Coalition to educate the entertainment community on financial literacy and homeownership. I am working on building my team of superstar mortgage professionals called "Home Team by The Mortgage Mermaid.”

What advice would you like to give the next generation of aspiring business leaders?

Never be afraid to be WHO YOU ARE! Be authentic; your authenticity is YOUR superpower!

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