Innovating and Adapting to Changes in the Industry

To best stay on top of her industry, Ellie remains immersed and comes from a place of service.

Ellie believes that the best way to innovate and adapt to changes in the industry is to go straight to the source—her clients. She doesn’t look to third parties to discern trends after they’ve begun.

Rather, she asks her clients what they want and what they need. Then, based on their responses, she innovates, creates, and delivers the services and products they’re asking for. She also stays attuned to the ancillary and complementary needs her clients have, then finds a way to meet those needs!