The 50 Best Companies to Watch 2018 May2018

Editor’s Note

Understanding the Demands and Leading the World of Business

Nowadays,emergingtechnologiesandadvancementsininnovationareincreasingconsumer

expectationswithvaryingdemandsthatresultincutting-edgeproductsandneedsattractive pricingtoovercomecompetition.Itisimportanttobecompatiblewiththecurrenttrends, requirements,andtechnologiesthatcansatisfythecustomerinaninnovative,credible,andethicalway. Understandingtheconsumer’srealneedsandproblemsisnotsoeasyandfulfillingthatdemandinthe actualproductisanotherchallenge.

Eveninthetimesofchangewhencompaniesareofferingextraordinarysolutionstothesociety,peopleare notnoticingthemtothatextentastheydeserve.Themainreasonbehindthisisthattheyarenotjust servingasahighlightedbrand,buttoearnmoretraction,theyarequicklymakingeffortstounderstandthe changingconsumerdemandsthroughsubstantialmarketresearchandutilizationofnewgeneration technologiessuchasbigdata.Thisgivesbirthtohighlysuitableproductsandservices,whichwinthe customers’hearts.Thismakesthemanextraordinarycompanythatoutshinesthemfromthecrowd.It apparentlyseemsthatmostofthesuccessfulcompaniesarehighlyflexible,innovative;customeroriented andmostimportantly,theyvaluetheiremployeesaswell.

Asuccessgraphofanycompanyisdirectlyrelatedtoinvestments,talentacquisition,resourceplanningfor flexibilitywithchangingdemandsandtechnologies.Thebestcompaniesarealwaysprovidingthebest workingenvironmentfortheiremployees.Sotheycaninnovateandimplementnewideasthatcantake theirproductsandservicesonthetopoftheconsumers’list.Today,ithasbeenobservedthatmany organizationsarefollowingmergersandacquisitionsasarouteofsuccessasitisplayingavitalroleto becomeamarketleader.M&Aresultsinbroadercustomerbasewithadditionalresources,whichleadsto increasedpenetrationofbrandtoabroaderaudienceandincreasesthepopularityandrangeofofferingsof thecompany

Wecanobservethatcurrentleadingbusinessorganizationsarefollowingsuchuniquestrategiesthatput themapartfromthecrowd.InthisissueofThe50BestCompaniestoWatch2018,wehavelistedthe bestcompanieswhoarepraisedworldwidefortransformingtheentirebusinessnetworktothenext level.OntheCoveroftheissue,wehaveCannabisScience:ProvidingInnovativeTherapeuticsfor UnmetMedicalNeeds.CannabisScience,Inc.isapublicU.S.companyspecializinginthedevelopment ofcannabinoid-basedmedicinestargetingcriticalailmentssuchasvariouscancers,HIV/AIDS,Post TraumaticStressSyndrome(PTSD),neurologicaldisorders,chronicpain,ChronicObstructive PulmonaryDisease(COPD),andarthritis.

CannabisScience’sobjectiveistocreateaverticallyintegratedorganization,throughinvestinginthe organicgrowthanddevelopmentoftheCompany’soperationalcapabilities,aswellasthroughstrategic acquisitions.CannabisScienceaimstocontrolthedevelopmentofitsmedicinesfromfarm-to-bedside, andfirmlyestablishestheCompanyasaleaderandrecognizedinnovatorinthemarketfor cannabinoid-basedmedicines.

AlongwithsuchinterestingCoverStory,wehavealsoenlistedvariousotherbusinessentitiesincluding E.M.M.A.InternationalConsultingGroup;agloballeaderinmanagementconsultingservices, FINTECHCircle;focusedonFinTechinvesting,educationandenterpriseinnovationand Immersive Rehab;fortheVRenabledRehabPlatformthatimprovesthestrengthofpatientssufferingfrom neurologicalupperlimbmobilitylimitations.WehavealsoincludedNLSPharma,Seceon,Pure CanadianGaming,InkLinkMarketing,NijhawanGroup,BlinkwareTechnology,MaxMD, StartupCanada,Styledotme,RoomAR, InXiteHealthSystems,KhoraVR,LeafHealthcare,and WizdishROVRfortheinnovatoryservicesoffered.

Whilegoingthroughourmagazineyoumustnotmissoutthemasterlywrittenarticlesbyourin-house editorssuchas;HowtoBecomeBestoftheBest,fromtheEditor’sPick,VirtualReality:Providing A NewOutlooktoBusiness,fromVirtualizingBusinessand Decidingfactorswhileinvestingintonew technologies fromInvestor’sDesk.Whileturningpagestakeanotetolookintothearticlesincluding, TheShiftthatbrokethependulum,IsGlobalizationKillingorHelpingStart-ups?HuntingNew OpportunitiesTakingtheBusinesstotheNextLevel,andIsAutomationReallyHelpingHumans?, whichare authoredbytheindustryexperts.Thesearticleswillhelpyouunderstandthecurrentbusiness scenario.

Hopethiseditionofourswillcreateamarkonyourmind.

Suhel Mashayak

COVER STORY

CANNABIS SCIENCE: PROVIDING INNOVATIVE THERAPEUTICS FOR UNMET MEDICAL NEEDS

TECH TALK

Hunting New Opportunities Taking the Business to the Next Level

FUTURE INSIGHT Is Globalisation Killing Or Helping Start-ups? 40

MOBILE COMPUTING

The Shift that broke the pendulum 64

AUTOMATING BUSINESS

Is Automation Really Helping Humans? Weighing the Costs and Benets of Automation in Our Digital World

ROBO TALK

Is the Automation Really Helping Humans? 94

MACHINE TALK

Are humans on the verge to drop their jobs?

VENDOR’S DAIRY

How to Become Best of the Best

VIRTUALIZING BUSINESS

Virtual Reality: Providing a New Outlook to Traditional Businesses

INVESTOR’S DESK

Deciding Factors While Investing Into New Technologies

CONNECTING WORLD

The Universality of IoT Technology

Leaf Healthcare Innovating Pressure Injury Prevention

MaxMD A Global Trailblazer in HIT and Interoperability Solutions

Nijhawan Group Successfully Adding New Business Every Five Years To The Core Business Of Travel

NLS-1 PHARMA AG (NLS) New Era in the ADHD Space

Khora VR Merging Virtual and Physical World by Providing Innovative VR/AR Solutions 52 54 60 62 68 70

PURE Canadian Gaming Making GOOD Things Happen for Other People

76 78 88 90 98

RoomAR

Empowering the AR-commerce with Vision and Innovation Seceon

Empowering Enterprises & MSSPs to Proactively Detect and Stop Known and Unknown Threats in Real-Time

Startup Canada

Building an Environment for Entrepreneurial Momentum and Success in Canada

StyleDotMe

Adorning Fashion World with Wonders of AR Tech

Wizdish

Delivering the Treadmill (the ROVR) that lets you Walk in Virtual Reality

Editor-in-Chief Pooja M. Bansal

Senior Editor

Anish Miller

Managing Editor Suhel Mashayak

Executive Editor Crescent CU

Contributors

Sayli, Bhushan

Visualiser David King

Art & Design Director Amol Kamble

Associate Designer Mayur Koli

Vanshika, Savita, Karan

Art & Picture Editor Paul Belin

Co-designer Khanna Jayant

Senior Sales Manager Passi D.

Business Development Manager

Misty Thomas

Marketing Manager Sophie Smith

Business Development Executives

Mary D’Souza, Misty Thomas

Sales Executives

Sophie Smith, Judy Kent, Karen Holland

Technical Head Jacob Smile

Technical Specialist Amar, Pratiksha

Digital Marketing Manager Marry D’Souza

Online Marketing Strategist

Alina Sege, Shubham Mahadik, Vaibhav K

SME-SMO Executives

Prashant Chevale, Uma Dhenge, Gemson, Irfan

Research Analyst Chidiebere Moses

Circulation Manager Robert, Tanaji

Database Management Stella Andrew

Technology Consultant David Stokes

sales@insightssuccess.com

May, 2018

Corporate Ofces:

Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States

Phone - (614)-602-1754

Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

Off. No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017

Phone - India: +91 7410079881/ 82/ 83/ 84/ 85

Email: info@insightssuccess.in For Subscription: www.insightssuccess.in

COVER STORY

CANNABIS SCIENCE:

Providing Innovative Therapeutics for Unmet Medical Needs

We have the technology, licensing, and facilities to develop different modules and delivery systems for medical cannabis targeting different critical ailments

Raymond C. Dabney CEO, Co-founder & President

CannabisScience,Inc.isapublicU.S.company

specializingintheresearchanddevelopmentof cannabinoid-basedmedicinestargetingcritical ailments,suchasvariouscancers,HIV/AIDS,Post TraumaticStressSyndrome(PTSD),neurologicaldisorders, chronicpain,ChronicObstructivePulmonaryDisease (COPD),andarthritis.

AVerticallyIntegratedCompany

CannabisScience’sobjectiveistocreateavertically integratedorganization,throughinvestingintheorganic growthanddevelopmentoftheCompany’soperational capabilities,aswellasthroughstrategicacquisitions. CannabisScienceaimstocontrolthedevelopmentofits medicinesfromfarm-to-bedside,andfirmlyestablishthe Companyasaleaderandrecognizedinnovatorinthe marketforcannabinoid-basedmedicines.

ALeaderinResearchandProductDevelopment

CannabisScience’sprimaryobjectiveistoresearchand developU.S.FoodandDrugAdministration (FDA)-approved,cannabinoid-basedmedicinetofighta numberoftargetedcriticalailments.Tohelpaccomplish this,CannabisSciencerecentlylaunchedtheCannabis ScienceGlobalConsortiumasaframeworkandplatformto cooperateandcollaboratewithstakeholdersworldwide.The CannabisScienceGlobalConsortiumlinksuniversities, foundations,corporations,andindividualstoshareresearch, ideas,andotherrelevantinformation,aswellasto implementacutting-edgeresearchprogramtodevelop medicinesanddeliverymechanismsfrombench-to-bedside. TheGlobalConsortiumalsoenablestheCompanytomore strategicallycoordinateitsinitiatives,includingthose focusedoneducation,jobcreation,andskillstraining.

CannabisScienceisaggressivelyexpandingtheCompany’s networkofresearchcenters.Negotiationsareongoingwith severalacademicinstitutionsintheUnitedStatesand internationallytoestablishnew,collaborativeresearch agreements.Thesecontractswillfocusonseveral indications,andareexpectedtoexpandtheresearchfunded anddirectedbytheCompany.Inaddition,Cannabis Sciencewilldevelopmulti-center,clinicaltrialnetworks withcannabinoiddrugdevelopment.

“CannabisSciencecurrentlyhasseveralresearchprograms underwaythathaveproducedpromising,initialresultsthat arecriticalintheCompany’searlyphasecancerdrug developmentplan,”statedMr.RaymondC.Dabney, CannabisScience’sPresident,ChiefExecutiveOfficer (CEO),andCo-founder.BasedontheCompany’sprogress todate,CannabisScienceexpectstoconcludepre-clinical workonafewcannabinoidsoverthenextseveralmonths, andbeginclinicaltrialsin2018.

TherearethreeprimaryelementsinCannabisScience’s drugdevelopmentprogram:

· Definingtheeffectivenessandspecificityof cannabinoidsbeingtested;

· Identifyingandtestingdrugdeliverymechanisms;and

· Testingandevaluatingtheimpactofco-interventions, andtheapplicationofadditionaldiagnosticand/or therapeuticprocedurestoparticipantsinrandomized controlledtrials.

TheCompany’sinitialresultspointtotheimportanceof drugdeliverysystemsandtheimpactofco-interventions.

TheinitialresultsofCannabisScience’sresearchwere publishedinSeptember2017.TheCompany’s peer-reviewedarticleinFrontiersinOncology, “Nanoparticle Drones to Target Lung Cancer with Radiosensitizers and Cannabinoids”,hasbeenviewed morethan11,000times,andhasmoreviewsthan96%of allFrontiers’articles.

“Thisstrong–andincreasing–levelofinterestbyour colleaguesvalidatestheimportanceofourresearch,”stated Mr.Dabney.“WebelievethatourCompany,alongwith ourcollaborators,arehelpingtobetterunderstandthe scienceasitpertainstotheuseofcannabinoidsincancer therapeuticsandnovelwaysofdrugdeliveryandtargeting. Insodoing,weexpecttodevelopmedicinesthatcan positivelyimpactsomanypatientsintheU.S.and worldwide.”

CannabisScience’ssecondarticle,“Enhancingthe TherapeuticEfficacyofCancerTreatmentwith Cannabinoids”,waspublishedinFrontiersinOncologyon April24,2017.

EngagingPatientsandStakeholders

CannabisSciencerecognizesthatthesuccessofits businessisfully-dependentontheCompanymeetingthe needsofitscustomersthroughthedevelopmentof high-qualityandcost-effectivecannabinoid-based medicines.InordertoengagewiththeCompany’s customers,aswellasallstakeholders,CannabisScience haslaunchedanewonlineplatform,iCannabinoid,andhas planstoopenanumberofpharmaciesandmedicalcenters inCalifornia,initially,andultimatelythroughoutthe UnitedStates.ThisapproachwillenabletheCompanyto engageandinteractwithitscustomersandstakeholders,in avarietyofmanners,toensureCannabisScience understandstheneedsofitscustomersandprovides platformsfortheexchangeofideasrelatedtothemedical marijuanaindustry

Cannabis Science’s Online Platform – iCannabinoid

CannabisSciencehas completedasuccessfulbeta launchofiCannabinoid,the Company’sstate-of-the-art, socialmediaandeducational website.iCannabinoidisdesignedtoserveasan informationcenter,resourcehub,andsupportgroupforall

seekingalternativecannabinoidtreatmentsincluding patients,advocates,doctors,researchers,parents,lawyers, growers,journalists,government,private-sectorleaders, communityorganizers,andothers.

iCannabinoidMemberscaneducateandinspireeachother 24/7withtheabilitytotrackandsharetheirpersonal experiencesofcannabinoidtreatmentsthroughaction groups,chats,blogs,photos,andvideos.iCannabinoid providesopportunitiesformedicalpractitionerstodirectly interactwithandhelppatients.PersonalMyHealth ModulesarealsoavailableforMemberstotrackandset healthgoals.iCannabinoidinvolvesthecommunity throughtheAmbassadorProgramwhichallowspassionate, qualifiedvolunteerstohelpspreadthewordandassist individualsintheirareasofexpertise.iCannabinoidalso providesoverallsupportinformationsuchasthescienceof cannabinoids,criticalailmentdefinitions,supplementary treatmentsavailable,marijuanalawsandregulations,and relevantresearchstudies.Thisplatformempowerspatients toeducatethemselvesthroughsharinginformationabout thepotentialbenefitsofusingcannabinoidsasa complementarytherapy.Formoreinformationon iCannabinoid,pleasevisithttp://icannabinoid.com/.

Cannabis Science Medical Centers

Asanimportant componentofCannabisScience’sstrategytoengage patientsandstakeholdersdirectly,theCompanyhasplans toopenanumberofmedicalcentersinitiallyinCalifornia. CannabisSciencesuccessfullycompletedthesoftopening ofitsfirstCBISMedicalCenteron4/20.TheCBIS MedicalCenterislocatedat14006VenturaBoulevard, ShermanOaks,California91423,andisthefirstofseveral locationsthatCannabisScienceplanstoopenthroughout Californiainthecomingmonthsandyears.

The new CBIS Medical Center location in Sherman Oaks, CA

TheopeningofthefirstCBISMedicalCenterlocationisanimportantpartofCannabisScience sgrowthstrategy.CBIS ’ MedicalCenterlocationswillshowcaseCannabisSciencebrandsofhigh-qualitycannabinoidandcannabis-basedproducts andaccessoriesforpatients,doctors,andtheconsumingpublic.Theseproductswillrangefrompills,creams,extracts, sprays,tinctures,edibles,balms,patches,oils,rawproducts,andmerchandise.Thelocationswillalsoshowcaseotherbrands aswell,inordertoprovidethewidestpossibleselectionofproductsfortheCompany spatientcommunity ’

TheCannabisScienceMedicalCenters,willincludefulllaboratoryfacilities,patientintake,anddoctorandnurseclinics. CannabisSciencewillexploreopportunitiestoprovideU.S.federalgovernment-approvedEmergencyMedicalServices, leveragingtheCompany seligibilitytoreceivefederalgovernmentcontractsandgrants.CannabisScienceisoneofthefew ’ companiesinitsindustrytoberegisteredinthefederalgovernment sSystemforAwardManagement(SAM),andtohave ’ receivedaCommercialandGovernmentEntity(CAGE)CodefromtheDepartmentofDefense s(DoD)DefenseLogistics ’ Agency(DLA)CAGEProgramOffice.CannabisScienceisregisteredinSAMtoprovideservicesprimarilyinthree areas–ResearchandDevelopmentinBiotechnology,MedicalLaboratories,andEmergencyandOtherReliefServices.

“CannabisScienceiscurrentlyexploringanumberofFederalgovernmentcontractsandgrantopportunities,individuallyand withitscollaborators,withinstitutionssuchastheNationalInstitutesofHealth(NIH),instituteswithinNIH,suchasthe NationalInstituteonDrugAbuse(NIDA),andothers,”statedMr.Dabney.“Ibelievewehaveasignificantroletoplay,asa private-sectorstakeholder,aswellasacompanythatcansupportfederally-fundedcontractsandgrantopportunitiesasan experiencedcontractor.”

CorporateSocialResponsibility

CannabisSciencebelievesinCorporateSocialResponsibility(CSR)andthatcompaniesshouldhaveanobligationto positivelyimpactthecommunitiesinwhichtheyoperate–thisincludesinvestmentininfrastructure,jobcreation,andskills training.IntheareaofCSR,theCompanyleadsbyexample.CannabisSciencehaslauncheditsEconomicDevelopment Initiative(EDI)toprovidegeneralstructureforhowtheCompanyoperatesinthecommunitieswhereithasestablished businessactivities.ThroughitsEDI,CannabisSciencedevelopsandimplementsspecificinitiativestomeettheneedsofeach community,asidentifiedthroughconsultationwithmembersofthecommunity

Forexample,inpartnershipwithFreeSpiritOrganicsNativeAmericanCorporation(FSONAC),CannabisSciencehas developedaneconomicdevelopmentplaninSanJoaquinCounty,California,wheretheaimistoprovideeducationandskills trainingforcommunityresidentsinscience,agriculture,andpharmaceuticsthatwillhelpcreatejobsandimproveoverall economicconditionsinStocktonCounty.Partofthisjointdevelopmentplanincludestheplantingandharvestingof250 acresofindustrialhemp,andestablishingtheAmericanStatesUniversity(ASU)toprovidestudentswithauniquehybridof online,inclass,andfieldeducation.Throughitseducationalpartners–ASU,AmericanHeritageUniversitySchoolofLaw (AHUSOL),andRaymondC.DabneyUniversity(RCDU)–CannabisSciencecreatesopportunitiesforstudentsfor experientiallearningofcannabinoids,focusingontheresearchanddevelopmentofall-naturalpharmaceuticaldrugsfor targetailments.

Drone shot of the land for the American States University 2017, 250-Acre Native American CBIS & FSO NAC Eceonomic Development Plan

American States University

AmericanStates Universityoffers thirty-seven state-approvedpost secondaryeducational programsinthe Departmentsof Agriculture,Arts,Business,CertifiedProfessional,and Technologyinauniquehybridstructureofonline,inclass, andinfieldeducation.Itsprimarypurposeistoprovide professionaltraininginagriculturalhempresearchand developmentforpharmaceuticaldrugstargetingcritical ailmentssuchasCancer,Epilepsy,ChronicPain, Parkinson’sDisease,Arthritis,PTSD,HIV/AIDsandother industriessuchasAlternateBiofuels,Construction, ClothingandAutomobileMaterials,business administration,andothernumerouscertifications.The Universityaimstoprovideaffordablequalityeducationto itsstudentssoastoachievetheircareergoalsandexcelin theirchosenprofessions.Asamplecurriculumforthe AlternativeMedicineHemp101Programincludes; RegulatoryCompliance,CompanyCreation,Company Structure,DepartmentManagement,Team,Management, PlantingandHarvest,FormulationCreation, Manufacturing,Wholesale,Distribution,Observational Studies,Retail,Sales,andMarketing.

Documentary

CannabisScienceisalsofilmingathree-partdocumentary ontheagriculturalfarmwheretheindustrialhempisgrown. Thedocu-serieswillshedalightonthescience,technology, andresearchthatthecompanyutilizestodevelopnovel cannabinoid-basedmedicationstoofferabetter understandingofwhatCannabisSciencemeans,whatthe

Companydoes,andthedrivingforcesbehindtheCompany. CannabisSciencehopestoraisepublicawarenessaboutthe medicalbenefitsofmedicalmarijuanaandultimatelyshape currentgovernmentallegislationtobetterreflecttheneeds anddemandsofmodernsociety Additionally,theCompany isproducing30-60secondadvertisementstobebroadcasted ontelevision.

African Initiative

AspartoftheCompany’sglobalCSRinitiative,Cannabis SciencehascreatedanAfricanInitiativewiththegoalof helpingtoaccelerateeconomicdevelopmentthroughout Africa,withafocusoneducationalandjob-creation initiatives.InimplementingitsworkinAfrica,Cannabis SciencecollaboratescloselywiththeConstituencyfor Africa(CFA).Forover26years,CFAhasestablisheditself asoneoftheleading,non-partisanorganizationsfocusedon educatingandmobilizingtheAmericanpublicandthe AfricanDiasporaintheU.S.onU.S.-Africapolicy Asa result,CFAhashelpedtoincreasethelevelofcooperation andcoordinationamongabroad-basedcoalitionof individualsandorganizationscommittedtotheprogress, development,andempowermentofAfricaandAfrican peopleworldwide.Mr.DabneyisaMemberofCFA’s BoardofDirectors,andaCo-chairofCFA’sAfrican HealthcareInfrastructureCommittee.Keyobjectivesof CannabisScience’sAfricanInitiativeinclude:

Agriculture & Drug Development: CannabisScienceplans toestablishviableoperationsthroughoutAfricainclusiveof growingoperations,researchanddrugdevelopment, multi-centerclinicaltrials,manufacturingandsales. CannabisScienceintendstosupplytheAfricanmarketwith cannabinoid-basedmedicinestotreatanumberof indications,aswellastoexportmedicinesfromAfricato othermarketsworldwide.

Drone shot of the land for the American States University 2017, 250-Acre Native American CBIS & FSO NAC Eceonomic Development Plan

Healthcare Infrastructure: TheCompanywillhelp establishhospitals,healthcenters,andrelatededucational facilities,toalsoincludedrugdevelopment.

Food Safety: CannabisScienceoperatesfromthefarmto thetable.Inthatlight,foodsecuritybeginswithsound agriculturalpracticesthatproducesufficientfoodfor consumptionandthataredesignedtoreducepoverty Water managementandsafety,foodpreservationandsafetyare additionalcorecomponentsofsoundagricultureandfood policy.Environmentalfactorsareimportantriskfactorsfor infectiousdiseaseepidemics.CannabisSciencealso believesthatrigorouswastemanagementandsanitationare vitalepidemiccontrolmechanisms.

Political Environment: TheCompanyrecognizestheneed toimpactpolicy,regulatory,andjurisdictionalcontextsthat outlinepublichealthcare;aswellasagricultural, educationalandtrainingcontextsthatinturndefinethe healthandeconomicwell-beingofallcommunities.

Education and Job Creation:Attheheartofjobcreationis educationandtraining.Sustainablemodelsofeducationand trainingareassociatedwithimportantareasof development,includingindustrialsectorssuchasdrug development/treatments,agriculture/foodsafety, communications,investments,andengagingpolitical environments.

Technology and Communication: Satellite,Internet, mechanicaldevicedevelopment,andcellphone

infrastructureareallimportantcomponentsofhealthcare, educational,andeconomicdevelopment.Inaddition, dynamicmediaexposuredefineshowcommunitiesperceive themselvesandrespondtotheirproblems.

ArchitectBehindCannabisScience

RaymondC.DabneyisthePresident,CEO,and Co-FounderofCannabisScience.Withmorethan25years ofexperienceincorporatefinance,sales,andmanagement underhisbelt,Mr.Dabneyisequippedwithanichemarket experiencethatiscrucialinrealizingthecompany’sfull potential.Hehasformedextensiveinternational relationshipswithseveralleadersinscienceandpublic servicethatcontributestocompanygrowthandprosperity Hisinsighttopublicandprivateventurecapital,earlystage equity,debtfinancingandregulatorycomplianceiscrucial forgrowingcompaniesintheU.S.,Canada,Europeand SouthAfrica.Mr.Dabneyhasreceivedthe2018Harvard GHCIndustryLeaderawardinrecognitionofhisimpactful efforts,boldvision,andground-breakingcollaborations withAfricancountryinstitutions.Asamemberofthe ConstituencyforAfrica’s(CFA)BoardofDirectors,Mr Raymondispassionateaboutimprovingthehealthcare infrastructurethroughoutAfrica.HavingvisitedSouth AfricaandNamibiain2016forthefirsttime,heseesthe opportunityforCannabisSciencetoengagewithkey Africanstakeholdersingovernment,academia,andcivil societytoacceleratethecompany’sAfrican drug-developmentinitiative,EDI,andbuildonresearch collaborations.

Cannabis Science s Team, led by Mr. Raymond C. Dabney (3rd from right) visits Windhoek, Namibia in 2016. ’

CompanyName

apceth apceth.com

Management

ChristineGünther CEO&Medical Officer

AsiaPay asiapay.com

AttachedB.V. attachedlanguage.com

JasmineZhu SeniorMarketing Manager

EvelinevanSandick CEO&Founder

BataviaBiosciences bataviabiosciences.com

MenzoHavenga President&CEO

betahaus betahaus.com

MadeleineGummerv.Mohl Co-founder&CEO

BlinkwareTechnology blinkwaretechnology.com

AlvinKoh Founder&CEO

BlueSnap bluesnap.com

CannabisScience cannabisscience.com

C&HFinancialServices chfs.us

RalphDangelmaier CEO

RaymondC.Dabney President&CEO, Co-founder

KarenWhiteley CPP,VPSales& Marketing

coG-studio cog-studio.com

ChandraMoore Founder

Brief

apcethisabiotechnologycompanydedicatedtogene therapeuticsandthedevelopmentandclinicalimplementation ofinnovativecell.

AsiaPayofferselectronicpayment,technologyandservice solution.

AttachedB.Visalanguageintelligenceagency.Itmakessure thatanymessageneededtobecommunicatedistransmittedin reealtimeandcost-effectively

BataviaBiosciencesisacompanyfocusedonaccseleratingthe transitionofbiopharmaceuticalproducts.

betahausoffersalatestconceptofcoworkingspaceand communityforpeopleinBerlin,andother16locations worldwide,whowantstoworkontheirownprojectswhile exchangingknowledge,ideas,andinspirationwithothers.

BlinkwareTechnologyisatechnologycompanythataids degitalmedia,opticalqualitycontrol,andfacialbiometrics platforms.

Ane-commercepaymentserviceprovider,BlueSnapis specializedinofferingsecurepayemnts.

CannabisScience,Inc.isapublicU.S.companyspecializingin thedevelopmentofcannabinoid-basedmedicinestargetingcritical ailmentssuchasvariouscancers,HIV/AIDS,PostTraumatic StressSyndrome(PTSD),neurologicaldisorders,chronicpain, ChronicObstructivePulmonaryDisease(COPD),andarthritis.

C&HFinancialServicesisacompanyspecializedinoffering creditanddebitcardprocessingsevices.

coG-studioisamoderninteriordesignfirmactiveinmostof theUScities,popularforanunconventionalthoughtfuldesigns forbothpublicandprivatespaces.

CompanyName

CrushFineWines crushfinewines.com.au

daniellelaporte daniellelaporte.com

E.M.M.A emmainternational.com

Management

MattSchmidt ManagingDirector

DanielleLaPorte Founder

CarmineJabri Co-founder, President&CEO

EverledgerLtd everledger.io

LeanneKemp Founder&CEO

FINAO finaonation.com

WallaceGreene President&CEO

Brief

AcompanybasedoutofMelbourne,Australia,CrushFine Winesisthegloballyrenownedsuppliersofwine.

FINTECHCircle fintechcircle.com

Forerunner Ventures forerunnerventures.com

ImmersiveRehab immersiverehab.com

SusanneChishti Founder&CEO

KirstenGreen Co-founder

Daniellelaporteisanonlineportalofferingwiderangeof essentialsrequiredinone’slife.

E.M.M.A.Internationalisagloballeaderinmanagement consultingservices,withafocusonquality,regulatory,and complianceservicesfortheBiotechnology,Pharmaceuticals, andMedicalDeviceindustries.

Everledgerisastartupcompanywhichassistsinreductionof alltypesofrisksinbanks.

FINAOisacompanywhichproducesunique,hand-crafted highqualityalbums&productsfortheprofessional photographersmarket.

FINTECHCircleisaglobalcommunityofover100,000 FinTechentrepreneurs,angelandVCinvestors,financial servicesprofessionalsandFinTechthoughtleadersfocusedon FinTechinvesting,educationandenterpriseinnovation.

ForerunnerVenturesisaventurecapitalfirmdedicatedto investinginambitiousentrepreneurstodefineanddominatea newgenerationofcommerce.

Dr.irIsabelVanDeKeere Founder&CEO

ImmersiveRehabhascreatedaVRRehabPlatformthatallows patientssufferingfromneurologicalupperlimbmobility limitationstoimprovetheirstrengthandfinemotorskills throughimmersive&interactivephysiotherapyprogrammes.

Immunocore immunocore.com

Eva-LottaAllan Director

ImmunocoreisagloballyleadingTCellReceptor(TCR) company.Itisanexpertindevelopingbiologicaldrugstotreat cancer,infectiousdiseasesandautoimmunediseases,through itspioneeringsolubleTCRtechnologyplatform.

ImmunogenX immunogenx.com

Dr.JackSyage Co-founder&CEO,

Dr.JenniferSealey-Voyksner Co-founder&CSO

ImmunogenXisaclinical-stagetherapeuticanddiagnostic companyfocusedonCeliacDisease(CD).

CompanyName

InkLinkMarketing inklinkmarketing.com

InnovusPharmaceuticals innovuspharma.com

InXiteHealthSystems inxitehealth.com

JunoBiomedical junobiomedical.com

KDDiamonds kd-diamonds.com

KhoraVR khora-vr.com

KLJSolutions kljeng.com

LeafHealthcare leafhealthcare.com

MassachusettsLeagueof CommunityHealthCenters massleague.org

Management

KimMiller Founder&President

RandyBerholtz, ExecutiveVice President

JamesPaat CEO

TrishaPfluger CEO&President

KirstenDrewWoolf CEO

SimonLajboschitz Co-founder&CEO, PeterFisher Co-founder&CTO

EmilyJohnson VicePresidentof CorporateCommunication &Branding

BarrettLarson Co-founder&CEO

InkLinkMarketingisafull-servicemarketingandPRagency thatspecializesinthehospitalityandfranchisingspace.

InnovusPharmaoffersover-the-counterconsumergoodsand specialitypharmaceuticalcompanythatdealsinthe commercialization,licensing,anddevelopmentofsafe, effectivenon-prescriptionmedicineandconsumercare products.

InXiteHealthSystemsisfocusedonprovidingservicesto improvehealth.

JunoBiomedicalInc.isabiomedicalcompanywhichisinto developinglatesttechnologydevicesforpatientswith neurologicaldamagesasanin-hometreatmentoption.

K&Disaleadingandhighlyreputedmanufacturerand supplierofdiamondslocatedinNewYorkCityintheheartof theDiamondDistrict.

Khoraistheworld’sfirstvirtualrealityshop,aleadingvirtual realityandaugmentedrealityserviceprovider.Theyareoneof themostexperiencedVR/ARcontentproducersinNorthern EuropeandarepioneersofintroducingVR/ARtechnologyto Danishpeopleandbusinesses.

KLJSolutionsisaninnovativeengineeringcompanywhich specializesinsectorssuchas aviation,environmental,funding resources,landdevelopment,oil&gas,powerandpublic works.Itisworkingwithanaimtobuildsustainable communitiesacrossthenation.

LeafHealthcaredesignsanddevelopswirelesspatient monitoringsolutionsforhealthcareproviderstoimprove patientsafetyandclinicaloutcomes.

KathrynMagnoli ChiefofStaff

Anon-profitorganizationfocusedonpromotingpopulation healthequity

MaxMD max.md

ScottFinlay Founder&CEO

MaxMDisacompanywhichprovidessecurehealthcare informationtechnologyandinteroperabilitysolutions.

CompanyName

Mumsnet mumsnet.com

Natalie’sOrchidIsland JuiceCompany orchidislandjuice.com

Management Brief

JustineRoberts Founder&CEO

MarygraceSexton Founder&CEO

MumsnetisaUKbasedwebsiteespeciallyforparents.Itis oneofthebiggestdiscussionforumswherepeoplefrom differentstratashareadviceandinformationonparentingand manyothertopics.

Natalie’sOrchidIslandisanAmericanfruitjuicebrandandthe chiefmarqueoftheOrchidIslandJuiceCompany The company’sproduces,freshandnaturaljuiceswhichcanbe foundin30statesand24countries.

NijhawanGroup nijhawangroup.com

ArjunNijhawan ExecutiveDirector

NLSPharma nls-pharma.com

AlexZwyer Co-founder&CEO

PIZAIndustrial SuppliesCo piza-is.com

ProceedInnovative proceedinnovative.com

PureCanadianGaming purecanadiangaming.com

GhadaDarwish ManagingDirector

NijhawanGroupisoneoftheleadingtravelconglomerates withover45yearsofexperienceinIndiaandhasvastly diversifiedentitieswithintheTravelIndustry.

NLSPharmaisaprivatelyowned,Swiss-basedclinical-stage drugdevelopmentcompany.

ResponsibleCyber responsible-cyber.com

JasminePanayotov ManagingPartner

GeorgeGoldhoff President&CEO

Aglobalyrenowedcompany,PIZAIndustrialSupplies offers itsadvocaytoothercompaniesinimprovingtheirbusiness.

ProceedInnovativeisaInternetmarketingagencythatoffers expertSEMandSEOservicestoawiderangeofbusinessesto extendthebrandawarenessanddrivehighersales.

PureCanadianGamingisthelargestandlongestoperating casinoorganizationintheprovinceofAlberta,Canada.

MagdaChelly Founder& ManagingDirector

RoomAR roomar.de

NaimahSchütter CEO

ResponsibleCyberisagloaballyleadingCyberSecurity advisory,training,andawarenesscompany

TheRoomARmobileappmakesitpossibletoincreaseonline salesthroughaninnovativeandcontemporarytouchpointfor theendcustomer

SaltRecruitment welovesalt.com

ShaunBarratt Director

SaltRecruitmentisaglobal,award-winningdigitalrecruitment agencyspecialisingintheCreative,Marketing,Salesand Technologysectors.

CompanyName

Seceon seceon.com

SeedstarsWorld seedstarsworld.com

Management Brief

ChandraPandey Founder&CEO

Seceonisacybersecuritysolutioncompanythatdesignsand developsdatacenterandcloudsecurityplatformtostopcyber attacksandbreaches.

SkaiBlueMedia skaibluemedia.com

SoulTreeWine ignisis.co.uk

Sprint sprint.com

StartupCanada startupcan.ca

AliséedeTonnac CEO&Co-founder

RakiaReynolds Founder&CEO

AlokMathur Co-founder&Director

IsmatAziz ChiefHuman ResourceOfficer

VictoriaLennox Co-founder

SeedstarsWorldpromotes,connectsandinvestsinemerging marketstartupsthroughitsexclusivestartupcompetitioninover 60+countries.

SkaiBlueMediaisapublicrelationsagencybasedinNew YorkandPhiladelphiawhichspecializesinbusinessesgrow theirclientelebaseacrossvariousdomains.

SoulTreeisarapidlygrowingawardwinninginternational winebrandbasedinUKwithagrowingglobalfootprint.

AnUSbasedtelecommunicationcompanyprovidinginertent andwirelessservices.

StartupCanadaconnectsentrepreneurstothesupportthey needtostartandscalecompaniestobuildcommunitiesandto growtheeconomy.

StyleDotMe styledotme.com

MeghnaSaraogi CEO&Founder

StyleDotMeisapersonalizedfashioncommunitythatoffers virtualtry-onfacilityandinstantfashionadvice.

SwedishAlgaeFactory swedishalgaefactory.com

Sofie Co-founder&CEO

SwedishAlgaeFactoryiscompanyspecilizedindeveloping wastewatertreatmentsystemsbasedoutofalgae.

Verseone verseone.com

WizdishROVR wizdish.com

AlanNeilson Founder

JulianWilliams Founder&CTO

VerseOneGroupisatechnologyintegrateddigitalservice providerwhichprovidesdigitalsolutionstohealthcare, housingandotherbusinesssectors.

Wizdishmakesawalking/runningsimulationplatform(the ROVR)allowingapersontomovefreelyandintuitivelyin virtualreality(VR)presentedtothembyhead-mounted displays.

E.M.M.A. INTERNATIONAL

Global Compliance at Your Fingertips

E.M.M.A.InternationalConsultingGroup, Inc.isagloballeaderinmanagementconsulting services,withheadquartersinFarmingtonHills, MI,aswellasofficesinFL&PA.Thecompanyfocuses onquality,regulatory,andcomplianceservicesforthe Biotechnology,Pharmaceuticals,andMedicalDevice industries.

contributestoimprovementbyremaininginvolvedwith organizationsonthenationalfrontsuchasMDMA (MedicalDeviceManufacturersAssociation).

Carmine Jabri, Co-founder, President & CEO

Thelifesciencesindustryisjourneyingtoward innovativetechnologieslike3Dprinting.Whatwasonce sciencefiction,isn’tfictionanymore.Therearenow moreeffortsmadeinpreparedness.Thepatient-centric cultureisalsoevolving.E.M.M.A.International

E.M.M.A.InternationalConsultingGroupprovidesa widearrayofspecializedservices,backedbyextensive knowledgeandindustryexperience.E.M.M.A. InternationalAssociatesareinnovativeandfocusedon addressingyourneeds.Theydonotmerelyrender advice,outsourcetheirtalent,orprovide“cookiecutter” solutions,asmanyconsultingfirmstendtopractice. Theydonot“leaveyouhanging”withaprocessor systemthatisforeigntoyourorganizationandultimately becomesunworkable.Theirmissionistoprovide significantvaluetoyouroperationsandleaveyou completelysatisfiedthatyourexpectationswerefulfilled. E.M.M.A.InternationalAssociatesworkwithinyour corporatecultureandalongsideyouremployeestodothe “heavylifting”requiredtomakeimprovements meaningfulandpermanent.

TheDrivingForceofE.M.M.A.International

AsCo-founderofE.M.M.A.International,Dr Carmine Jabri,servesasE.M.M.A.International’sPresidentand CEO.Dr.JabriisanexperiencedHealthcareandQuality Assuranceprofessionalwithmorethantwentyyearsof experienceimplementing,improvinganddirecting QualityManagementSystemsandHealthcare Operations.

HiscareerincludesexpertiseinthePharmaceuticalsand MedicalDeviceindustries.Dr.Jabri’sextensive knowledgeofregulationsandguidelines,coupledwith histrainingandfacilitationskills,helphimleadtheteam

ofE.M.M.A.Internationaltohelp organizationsimprovetheirquality managementsystems,reducecosts, reduceerrors,andcomplywith federal,state,andinternational standardsandregulations.Dr.Jabriis aninternationallysought-after qualitysystemsexpert.

TheteamofE.M.M.A.International wantedtocreateacompanythat providedatruemanagement consultingexperiencefortheLife Sciencesindustry

E.M.M.A.International’sServices

FDACompliance:Keepingupwith theconstantlychangingregulatory worldisadauntingtask.Asthe nation’sleadingfirminFDA compliancematters,E.M.M.A. InternationalhelpsLifeScience companieswith483responses, WarningLetterresponses, Remediationstrategies,Labelling andwebsitereviews,Auditsandgap analyses,MockFDAinspections, andRegulatorysubmissions.

QualitySystems:E.M.M.A. Internationalspecializesin designing,buildingand implementingqualitysystemsfor organizationsofallsizesacrossthe LifeSciencesindustry.Theyhave expertisewithU.S.&international regulatoryrequirements,aswellasa multitudeofISOstandards.

RegulatoryAffairs:E.M.M.A. International’sfocusistoaccelerate theregulatoryapprovalprocessfor

‘‘ ‘‘

Our Motto is to Provide a True

Management Consulting Experience

for the Life Sciences industry

EnterpriseQualityManagement through‘QualiPro’

InNorthAmerica,E.M.M.A.

Internationalistheexclusive providerofQualiPro,anenterprise qualitymanagementsoftwarethatis anend-to-endsystemthatensures compliancewithglobalstandards andregulations.QualiProisoffered byE.M.M.A.Internationalthrougha partnershipwithSaphirConsult.

FutureRoadmapforE.M.M.A. International

firmsintheLifeSciencesindustry. Theirregulatoryaffairsservices includebothpre-approvaland post-approvalactivities.

ISOCertifications:E.M.M.A.

Internationalprovidestheconsulting supportneededtoimplementthe desiredQMSandtoattain certificationsthrough3rdparty registrars.Theyhavethein-house expertiseinISO9001,ISO17025, ISO13485,ISO14971,OHSAS 18001,ISO14001,IATF16949,ISO 15189,andISO22000.

RegulatoryReviews:E.M.M.A. Internationaloffersauniqueservice toclientswhowouldlikeanexpertto reviewtheirregulatoryneedsand provideafoundationalroadmapfor theirnextsteps.

Itcanbeexpectedthatinthenear futureE.M.M.A.Internationalwill becomeaninnovativepioneerinthe LifeSciencesindustry.E.M.M.A. Internationalwantstobecomeathink tankintheLifeSciences’innovative technologyspace,andfurthernurture theirstrategicpartnershipsand alliancestowardsharedgoals. Ultimately,affectingchangeona globallevelisagoal.

EVOWEB

Global Leader of ‘Digital Marketing Solutions’

Theworldiswitnessinganewbreakin technologywitheverypassingsecond.This world,whichisnowmainlydominatedby technology,haschangeddrasticallysincelastdecade makingthevirtualworldsmarterthanever ARandVR isnolongerthefuture.Thecurrentworldlivesbyit. Thesetechnologieshavedisruptedeveryaspectof humanlife.However,amajorturnofthingshappened whenthesetechnologiesenteredtheworldofbusiness. Resultinginahugetransformationineveryphaseofthe business,manycompaniesarealreadyaheadintherace. However,onethingtobenotedistheonewhoadaptsto thesechangeswillalwayslead.

Leveragingthepervasivepowerofthecutting-edge technologieslikeARandVR,Evoweb,acompany basedoutinMalaysiaisreformingtheworldofdigital marketingsolutionsandaidingbiggercorporateswith theirmarketingstrategies.Seekingglobalvisibilityfor itsinnovatoryideas,Evowebisagroupofdesigners galvanizedbytechnologieslikeAR,VR,MR(Mixed Reality)andothertechnologiesthatarebeingintroduced inmarket.

Entrepreneursarethosesetofpeoplewhohaveveryless timetowaste.Whiletheyarebusyrunningabusiness,

Thetech-savvyBrandDesigner

Jesslyn Goh, Managing & Marketing Director

Kenny Lim, Technical Director

leaveitonthegroupofmarketersat Evowebtoimprintyourbusinessin themarket.Theexpertteamof Evoweboffersrangingservicesto helpitsclientswiththeirbusiness. Evoweb,aleadingmultimedia companyactsasanextensiontothe businessandaidsitsclientsin contentsdevelopmentpoweredby thecutting-edgetechnologieslike ARandVR.Thecompanyalsooffers itsbrilliantadvocacyincreating AR/VRcontentforcorporatesevents orCSRormoreactivities. Customerizationwebsites,app developmentsarealsooneofthe servicesEvowebprovides.

Primarilyfocusedtoglobalize clients’business,Evowebalways keepsitselfupdatedwiththetrends inmarketandthenewdevelopments intechnologyinordertohelpits clientswiththebestitcanprovide.

ThecreativemindsatEvowebare ledbyatwodynamicleaders,Kenny Lim,JesslynGoh,JesslynGoh,the ManagingandMarketingDirector bringswithheravastexperiencein thefieldofmarketingandleadership. KennyLim,whoservesasthe TechnicalDirectorhasbeenplaying amajorroleinthesuccessofthe company.

TheImmersiveServicesOffered

Evowebproudlypresentsitsteamof creativedesigners.Withan experienceofmorethaneightyears theteamsolelyaimstoelevateits clients’businessmarketingabilities. Theteamofexpertsworkstodeliver

Globalize your business with Evoweb ‘‘ ‘‘

uniqueandcreativemultimedia solutions.

Marketingisthetrickiestpartinany business.Thereisnodenyingtothe factthatmarketingistheheartofany business.Withtheadventofdigital marketing,marketinghastakenabig turn.ThedevelopersatEvoweb beingbestatthistakeadvantageof technologiessuchasAR,VR,and othertechnologiesandhavemastered indeliveringinteractivecontentsfor anycorporates’.

Theultimatesuccessforanyservice provideristhesatisficedclients. Evoweb,proudofitsserviceshas fewhappyclientsinitsroster.Oneof itssuccessfulimplementationwas with,EnergizerMalaysia.Evoweb hadtakenitonitselftobrandits client’sroadshow.PoweredwithVR thecontentsforthiseventweregreat success.

Evowebwasalsoapartofa campaign,spreadingawarenesson safedrivingandavoidingdrunk driving.CarlsbergMalaysia,a brewercompanybasedoutof Malaysiahadorganizedacampaign titledasOktoberfest.Envisionedto spreadawarenessamongpeople aboutthedisadvantagesofdrunk driving,Evowebanditsteamhad createdtheinteractiveKinectcontent whichwasoneofthereasonsforthe successofthiscampaign.

Themultimediacontentisdesigned insuchamannerthatitattracts clients’customersandhelpsin achievingabiggergoal;theglobal visibilityofthebrandname.These multimediacontentalsohasadded advantagesvalueswhichincludes greateruserexperiencewithmore fun,brandawarenessofcorporates, interactivewithcorporatetogain moredataandetc.Havingovera decadeofexperienceinthisrealm, Evowebisoneofthetrustedpartners inmarketing.Theotherextended advantagesthatthecompanyoffers includethecustomizationofwebsites andmobileappsservices.However, theprimegoalofthecompanyisto developapplicationsthataretargeted togeneratemorerevenueandto attracttherightcustomersinright time.

Fatima Al Shirawi Founder

About the Author

Fatima Al Shirawi, Founder of The Gracious F is the leading Color Consultant in the Middle East who has been collaborating with International luxury brands through the years.

As an educator, she works with Government and Corporate Entities and Educational Institutes on delivering the Science of Colour to learners in their elds of expertise.

HuntingNew TakingThe Business

ToTheNext

OPPORTUNITIES LEVEL

Launchinganichebusinessconceptinacompetitiveenvironmentrequiresamindsetthat

constantlylooksfornewchallengestoexplorenewventuresandsetprecedents.Ilauncheda fully-fledgedcolorconsultancybusinessintheMiddleEastadecadeagoatatimewhenthe regionwasjustestablishingitselfasaninternationalhubforartsandcreativity

Manyperceivecolorconsultancyasabusinessthatassessesindividuals’colorprofileshenceits associationwithfashionandstyling.Inanagewhereknowledgeisthecoredriverofcreativityand versatility,Ihavetransformedtheperceptionofthisindividual-centricbusinesstoabusinessthat serviceskeysectorsthatinvolvehumaninteraction.

Thescienceofcolorpsychologyisaccuratetotheextentthatitcanbeusedtoachievesalestargetsfor anybusiness.Internationalbrandshavealwaysbeenaheadofthegameinusinginnovativemethodsto

drivetheirsales.WiththeMiddleEastbeingakeymarket forgrowth,Iworkedwiththesebrandsbyutilizingthe scienceandpsychologyofcolortoenhancetheshopping experiencefortheirtargetclients.Fromengineeringthe storeinteriorsandvisualmerchandisetotheactualselection ofgoodsthatappealtothesophisticatedbuyermeanwhile standingoutinacompetitivelandscape.Timeaftertimethe scienceofcolordidnotfailourexpectations.

Anotherimportantelementofsuccessiscollaboratingwith businessesoperatingindifferentsectors.SocialMedia channelshavemadeitsimplertokeepupwithtrendswhich pavesthewayforsuccessfulcollaborationstotapintonew marketsandchallengebusiness’screativity.The collaborationofbusinessesfromdifferentsectorshas becomeincreasinglycommoninthisdayandage,asthey allaimtoinnovateanewexperiencefortheircustomers. Localandregionalbusinessesarechallengedtooutperform astheyareconstantlycomparedtotheirinternational counterpartsonsocialmediachannelsandonlinemedia platforms.

Thekeybenefitofresearchandkeepingupwithtrendsis understandingthechallengesthatbusinessesface,which createstheopportunitytocollaboratesuccessfully.Agood exampleofacross-sectorcollaborationwouldbealigning mycolorconsultancybusinesswiththeF&Bsector,which haswitnessedgrowthinrecentyears,wherecustomersare alwaysonthelookoutforthenextnewdiningexperience. Utilizingcolorpsychologyofhumanbehaviorandpeople’s perceptionofcolorswasthecoresuccessfactorbehind suchcollaboration.Wherethefinediningrestaurantseta precedentindesigningacustomizedmenuincorporating theflavorsandcolorsthatbestsuitMiddleEasterndiners meanwhilemaintainingitsFrenchcuisineoffering.Diners enjoyedtheexperiencesthatactivatedtheirsenseswhilst theywerebriefedonthepsychologyofcolorandflavors behindeverycourseoftheirdinner ThankstotheColor Affectstheory,theyleftwithsatisfiedtastebudsand inquisitivethoughtsofthecolorgroupstheybelongedto.

Sharingknowledgeisthekeytogrowth.Withovera

decadeofknow-howandexpertiseintheevolving landscapeintheMiddleEastandhavingworkedalongside regionalandinternationalentities,itwastimetosharethe know-howwithyoungminds.TheAcademicsectorisone ofthekeysectorsthatinteractswithyoungmindsand exportsknowledge.Itisthereforeextremelyimportantto metoworkwithacademicinstitutionsbytrainingyoung studentsfrombothartsandbusinessrealmson understandingtheimpactofcolorpsychologyandthe importanceofimplementingitintheirareasof specialization,withtheaimofgrowingtheirskillsetsand improvingtheircareerprospects.

Takingthebusinesstothenextlevelmeansexploringnew sectorsthatyoucanworkalongsidewithandunderstanding thechallengesoftheever-evolvingbusinesslandscape. Confidenceinyourbusinessanditsofferingmakesthat possible.Itisimportanttohighlightthatdeepknowledgeof thenewsectoryouplanonworkingwith,createsabetter opportunityandtransformscollaborationstopartnerships.

Creativityremainsthecorechallengetobusinessesacross sectors.Itisimportanttounderstandthepsychologyofthe consumerandcolorpsychologyisoneofthemethodsused todecipherconsumerbehavior.Commitmenttoyour businessandbusinesscounterpartsisthekeytosustainable success.Itisimportanttobearinmindthatalongwiththe highriskcomesrewardswhichiswhatsetsyourbusiness apartfromitscompetitors,byemergingasakeyplayerin themarket.

Colorconsultancyremainsanichebusiness,yetitwas eminenttohuntforopportunitiesthatcapitalizeonsucha scienceinanagewhereoureyesarebusywithourportable devicesandourmindsareconstantlydistracted.Versatility, adaptabilityandventuringintonewbusinessareashas transformedtheperceptionofmybusinessfromonethatis associatedwithfashionandartstoabusinessconsultancy thatcomprehendscustomerpsychology,visual merchandize,andengineersinteriordesignsofhomesand stores.

Thecomingyearswillspectateatime

AREHUMANS ON

whentheentireworkplacewouldlook different.Halfoftheworldhasalready beeninfusedbyArtificialIntelligence.Inthis technologydrivenlife,peopleseldomhavetime towaste.Todaythereisanalternatetoevery problemthatlingerhumans.Letitbeabout automatedorsmartcarsbeingusedtomove around,ortakinghelpof“Siri”‒thepersonal assistanttohelpwithdirections,makeacallorfor anykindofservice.Theautogeneratedtextsthat isreceivedfrombanks,Facebookwishing birthdays,remindersoreventssetincalendars, emailfilteringspammessagesareallperformed throughautomation.Thus,AIhasitsinfluencein everyaspectofone’slife.

Theworldtodayismovinginaswiftmannerand thereisashiftathowwelive,moveand communicate.Timeseemstobebarrierhereas everyoneisinrushtoadapttothechanges.As humans,communicatingtoanotherbeingisvery important.Thereareautomaticsecretariesthat helpinarrangingsuchgatheringswithallthe necessaryinformation.Everythingoutinthe worldisjustatfingertipsaway.Scheduling meetings,orderinggrocery,makingdinnerplans, orderingfoodatworkorathomeanythingis possible.Technologyhasopenedupinfinite opportunitiesandthegrowthoftechnologyin suchasmallspanoftimeiscommendable.How mucheasiercanlifebewiththehelpofthese technologies?Theanswerliesinfuture.

Consideringthechangesthathaveoccurredin pastfewyears,itcanbeassuredthatAIis growingandthescopesareinfinite.

Robotstolivemidstus

Thealluringthingabouthumansisthattheyare alwayslookingforsomethingnewandtheystrive

THE

VERGE TODROPTHEIR JOBS?

tomaketheirliveseasier.Itdoesn’tneedageniustoknow thatthedrasticchangeineveryoneslivesandthe implementationofAIistheoutcomeofhumanthinkingand henceitwon’tbestartlingifrobotswouldactuallylive amongsthumans.Ifsuchathinghappensthenthework loadonhumanswouldbereducedtominimal.Isthata goodthingorbad?Howeverfromtheoutsidethisnew worldthatwouldemergeseemslikeeffortless.Mostofthe hazardoustaskslikedefusingabomb,workingatcoal mine,usingheavyanddangerousmachinesandevenatwar fieldwouldbecomelessofanightmare.Amongother thingsAIisplayingamajorroleinbusinessandotherwork

fields whichgivea possibilityofrobots replacingworkersin themarket.

Asacoinhastwosides,this initiationcouldhavedrawbacks, butthereisbrightersidetoo.If workersarebeingreplacedwithrobots thentherewouldbehigherproductivityand lessertimeconsumption.Therewouldbea changeinthegraphofeconomicgrowthtoo.For exampleautomatedsurveillancecanbeaboontothe entiremankind.Improvedmachinetoolslike360degree videocameras,sensorsthatcancoverallkindsofimages thatpassbywillbringamassivechange.Itmightevenput thejobsofsecurityguardsatquestionbutthischangewill

beaturningpoint.Itcanreducetherisksofthefts andotherincidents.

ThereisanothermasterpieceofAIthatcanbe calledasthegamechanger.AIrobotsarereplacing receptionists.Handingmultipleclientscanbetiring andcanattimesevencreateconfusionsandthus replacinghumanswithrobotsisbothimpressive andtimesaving.Imaginehowitwouldfeellike whenyouareenteringamuseumandyouare welcomedbyarobotwhogivesyouaquick, preciseandcleartourofallthethingsinthat museum.Howwonderfulisthat?Robotscaneven bereplacedbyworkersatfactory.Thisbrilliantstep haslotsofadvantages.Workersatcoalminesitesor anysuchmineralsitesarealwayspronetodanger, thereplacementofhumansbyrobotscanreduce thisriskandalsoitwillbehelpfulinincreasing productivity.SimilarlyAIrobotscantakeover worksofadriver,dataanalyst,deliveryboys, advertisingsalesperson,telemarketer,bookkeeping clerksandmanyothersuchstrenuousandboring jobs.Thatisnotalltheycanbealsobeusefulin otherhighintelligentjobslikethatofanaccountant. Arobotwillnevergowrongwithcalculationsand numbers.

Arehumansreadyforthischange?

Thebiggestfearthatlingeredhumanssinceyears waswhatwillhappentohumansifrobottakes over?Seemslikehumansareabouttogettheir answers.AIrobotisnotadreamanymoreratherit isthehardtruththatthecominggenerationhasto face.AccordingthereportsreleasedbyMcKinsey &Company,800millionworkerswouldbe replacedbyrobotsworldwidebytheyear2030.The reportalsostatedthatthecountrieswithadvanced economieslikeU.SandGermanyuptoone-thirdof workforcemightbereplacedbyrobotsbytheyear 2030.Doesthissuggestthattheworkerswould havetolearnotherskillsandfindotherjobs?The futurelooksbothscaryandimpressiveandwhat doesithasinstorecanonlybeunfoldedwithtime.

To Watch 2018

FINTECH CIRCLE:

Connecting People in the FinTech Ecosystem

FINTECHCircle,establishedin2014,isaglobal communityofover100,000FinTechentrepreneurs, angelandVCinvestors,financialservices professionalsandFinTechthoughtleaders.Itisfocusedon FinTechinvesting,educationandenterpriseinnovation.To bepartofFINTECHCircle,memberscanjoineventsand onlinenewsletters,follownewsonTwitter,LinkedInand InstagramtogetdailyFinTech,WealthTECH,InsurTECH andRegTECHupdatesandpurchasetheFinTechbooksas hardcopy,e-booksoraudio-books.

FINTECHCircleInstitutewaslaunchedin2017to facilitatelearningviaonlinecourses.Itisapeer-to-peer learningplatformdesignedtoempowerfinance professionalswiththenecessarydigitalskillstoadapttothe

Susanne Chishti, CEO & Founder

rapidlychangingfinanceindustry.Withboardmembers rangingfromtraditionalbanksandFinTechexperts, throughtoacademicsfromleadinguniversities,the

platformofferspracticalbite-sizecoursesontopics including WealthTECH/Robo-banking, InsurTECH, RegTECH, Blockchain, Artificial Intelligence, Enterprise Innovation and Start-ups.Everyquarter,newclassesare releasedonlinetoensurethatmembersandindustryexperts workingonthemostcutting-edgeFinTechinnovations globallyhaveaccesstothelatestFinTechinsights.

FINTECHCircle’sCEO,SusanneChishti,co-edited“The FINTECHBook”publishedbyWILEY,whichisthe first globally crowd-sourced book on financial technology and a global bestseller across 107 countries in 5 languages FINTECHCirclealsolaunchedthe“WealthTECH”and “InsurTECH”Books,whichhavebeenpublishedby WILEYinMay2018,sharingglobalinsightsaboutthe futureofwealth/investmentmanagementandinsurance. TheFINTECHBookhasbeenselectedamongthe‘Top10 FinanceBooks’inChinainJanuary2018.

LeaderHoldingtheReins

SusanneChishtiistheCEOandFounderofFINTECH CircleandtheFINTECHCircleInstitute.Susanneis recognisedin the European Digital Financial Services ‘Power 50 2015’—anindependentrankingofthemost influentialpeopleindigitalfinancialservicesinEurope. Shehasbeenselectedas Top 15 FINTECH UK Twitter Influencers andasa City Innovator-Inspirational Woman in 2016.During2017,shehasalsobeenaFinTechTV CommentatoronCNBCandisaguestlectureronfinancial technologyattheUniversityofCambridge.

SusannehasbeenselectedasaLeaderintheInnovate FinanceWomeninFinTechPowerListsince2015.In

2017,theUSMagazineInc.selected herasoneoftheTop7GlobalBitcoin Expertswho“helpyoutounderstand cryptocurrency”andinthesameyear itself,OnalyticaselectedSusanneas th the13 MostImportantFinTech ThoughtLeaderglobally,aspartof theirWomeninTech–Hottopics&Top InfluencerStudy

AftercompletingherMBA,Susanne startedhercareerworkingfora FinTechcompany(beforetheterm “FinTech”wasbeinginvented)inthe SiliconValley20yearsago.Shethen workedforover15yearsinsenior positionsacrossDeutscheBank, LloydsBankingGroup,Morgan StanleyandAccentureinLondonand HongKong,Chinabeforefounding FINTECHCircleinLondon,UK.

TheWilltoWin

WhenSusanneChishtileftherbanking jobin2014tosetupFINTECHCircle, shewastoldthatFinTechis“too niche”anditwouldbeabadideato focussonarrowly.Shestucktohergut feeling,whichsaid,FinTechwillbe huge—infact,Fintechwillbethe futureoffinance.

Susannelaunchedthefirstangel networkbringingtogetherprivate investorswhowantedtofindthenext Googles,Amazons,andFacebooksin thefinanceworldwiththose entrepreneurswhowerelookingto raiseoutsidefundingaftertheirfamily andfriendsroundwascompleted. WhenTheFINTECHBookwas st launchedin2016,itwasalsothe1 crowd-sourcedandcrowd-votedbook infinancesharingtheinsightsofmore than70FinTechentrepreneurs, investorsandthoughtleadersglobally FINTECHCirclebelievesinthe wisdomandpowerofthecrowdand

‘‘

We are often pioneers in what we are doing ‘‘

givingeverybodyachanceto participateindesigningthefinancial world.

EmpowerPeople

FINTECHCirclerespectsits entrepreneurs,investors,readers, lecturersandstudents,course participantsanditsinnovationleaders inlargercompaniesandtreatseach personwithhonestyandintegrity. “We follow a “no jerks” policy! We also fully encourage diversity and Susanne Chishti, our founder, often speaks about the empowerment of women and how our society needs to encourage more women to take on tech roles and leadership positions in finance and technology sectors”, assertstheteam FINTECHCircle.

FinTechcanbeaforceforgood, especiallywhenconsideringthe2.5 billionpeopleworldwidelivingin povertywithoutbankaccounts,many ofthemhaveamobilephoneandwith FinTechsolutionstheycangetaccess tosaferandcheaperwaysofspending, savingandtransferringmoney

HelpingPeopleProsper

Thekeychallengeisthatmostpeople stillrelyonconventionalpractices ratherthanadaptingtothe technologicalchangesinthefinancial sector.Consideringthepresent scenario,everyoneinanorganization

oughttochangesignificantlytostay competitive.Also,theincreased automationviaAIwillundoubtedly impactallfinancialfirms,eachperson needstotaketheirfutureandcareer literallyintheirownhandandlearnas muchaspossibleaboutnewFinTech skills&insights.TheFINTECHCircle Institutehelpstogiveindividualsthe power to invest in themselves sothat theydon’tbecomevictimsof technologicaldisruptionbutquitethe opposite,getaccesstomoreexciting andmeaningfulopportunitieswhich willshapethefutureoffinance.

FutureProceedings

FINTECHCircleiscommittedtostay atthecuttingedgeofFinTech innovationworldwideandcollaborate withFinTechstakeholdersandFinTech nations.In2018,thecompanyhas addedthreekeyinitiativestoitsservice offering, Blockchain focused CryptoValley Tours —a2-day Blockchainbootcamptohelpinvestors andfinancialservicesprofessionals trulyunderstandthepowerof blockchain,smartcontracts,crypto finance,digitalIDs,tokenomics,and ICOs,a partnership with Abu Dhabi Global Market (ADGM) tobring FinTechEducationtotheUnitedArab EmiratesandtheMiddleEastanda partnership with China’s Global Fintech Lab toenableinternational businessandinvestmentdealsand fintecheducationwithcoursesfromthe FINTECHCircleInstitute.

FinTechconnectstheworldand FINTECHCircleisallsettoplayits partinimprovingfinancialservicesfor bothdevelopedandemergingmarkets globally.

fintechcircle.com

Immersive Rehab: Transforming Physical Rehabilitation using Virtual Reality

Physicalrehabilitationisoftennotanaccessible, engagingandmotivatingactivitytoembarkupon andengagementwithandlongtermcompliancecan bealimitingfactorinrelationtotreatmentsuccess.Stroke patientsandpeoplewithlimitedmobilityinupperlimbs oftencannotengagewithphysicalobjectsduringphysical rehabduetolackofstrengthwhichslowsdowntheir recoveryprocess,aswellasbeingverydemoralizing.Itis importanttoofferpeopleaccesstoeffectivephysical rehabilitationexercisesandtokeeppeopleengagedinto

theirphysicalrehabilitationprogrammasthisiskeyprocess intheirrecovery Theyalsohavelimitedaccessto follow-uprehabonceupandwalkingwhilestillhaving

verylimitedupperlimbmobility.ImmersiveRehab’s VirtualRealityPlatformprovidesanengagingand motivatingsolutiontothecurrentlimitationsofphysical rehab,inparticularforpeoplewithsignificantneurological upperlimbmobilitylimitations.

StoryofEstablishment

HeadquarteredinLondon,ImmersiveRehabwasoneofthe 12startupsintheautumn2016cohortofthe12-week BethnalGreenVenturesTechforGoodaccelerator programme.ImmersiveRehabcreatesphysical rehabilitationexercisesinvirtualrealitythatimprove patientrecovery.Bycombiningneuro-&physicalrehab,it ispossibletoobtainimportantgainsinmobilityand function.ImmersiveRehabisallaboutempowering patientsgoingthroughphysicalandneuro-rehabilitation andgivingthemmoreoftheirindependenceback,thereby alsoreducingreferraltimesintophysicaltherapyfacilities.

InspirationbehindImmersiveRehab

WhatmakesImmersiveRehab’sapproachtotherehab problemuniqueisthepersonalconnectionofDr.ir.Isabel VanDeKeere,CEO&Foundertothecreationofthe company.EightyearsagoIsabelhadasevereworkaccident herselfresultinginareducedmobility,lossof independence,isolationandalongrehabperiod.Assuch, Isabelknowsthephysicalrehabspaceandfieldofwork verywell.Asidefromthat,shehasstrongtechnicaland strategicskillsasaMechanicalEngineer,Doctorin BiomedicalEngineeringandstrategist.Thisresulted alreadyinnumerousimportantconnectionsandkey collaborationswithhealthcareprofessionalsandindividuals sufferingfromneurologicaldisorders.Isabelhas12yearsof professionalexperienceandisanexperiencedmanager, engineer&strategist,healthcaretechnologyscientist&

Dr. ir. Isabel Van De Keere, CEO & Founder

academic,productdesigner, experimentalist,andcollaborator acrossdisciplines.ShehasanMScin MechanicalEngineering(2004)anda PhDinBiomedicalEngineering (2009),therebycombininghertwo passions:engineeringandhealthcare. Isabelhasextensiveexperiencein productdesign&development,user& scientificresearch,prototyping, physical&neuro-rehabilitation techniques,biomechanics,Virtual Realityanddigitalhealthtechnologies.

TheServicesRenderedby ImmersiveRehab

ImmersiveRehab’suniqueselling pointisthattheyareprovidinga solutiontocurrentlimitationsof physicalrehab,inparticularforpeople withimportantneurologicalupperlimb mobilitylimitations.Akeyfocusison improvingthemotorskillsandon reducingreferraltimesintophysical rehabfacilities.Currently,stroke patientsforexamplegainonaverage onlyabout15%oftheirupper-limb mobilitybackpoststroke.By combiningneuro-&physicalrehab,it ispossibletoobtainimportantgainsin mobility.Whenpeopleenterthevirtual world,theyperformrehabexercisesby interactingwithvirtualobjects, somethingoftennotachievableinthe realworld.Byengagingaperson’s brainintothinkingthattheyare actuallymovingobjectsaround,itis possibletotapintotheneuroplasticity oftheirbrain,i.e.abilitytochangeand adapt,whichcanleadtoimportant improvementsofmotorfunction.

TargetMarket

ImmersiveRehabisallabout empoweringpatientsgoingthrough

‘‘

The goal is to increase the effectiveness of physical rehabilitation, and make it fun and engaging!‘‘

physicalandneurorehabilitationand givingthemmoreoftheir independenceback.Currenttarget groupsarepeoplewithupperlimb mobilitylimitationsandpoorfine motorfunction,inparticularasaresult ofstroke,spinalcordinjury,MSand otherneurodegenerativeconditions. Keyconnectionshavebeenmadewith specialisedphysicaland neuro-rehabilitationcentresaroundthe world.TheMVPhasbeentrialedsofar byphysiotherapistsandoccupational therapistsinvarioushospitalsand rehabclinicsaroundtheUK,all specializedinstroke,spinalcordinjury rehabilitation&MS.Anumberof individualswiththelatterconditions havetestedtheprototypesaswellona voluntarybasiswithimpressiveresults regardingengagement,balanceand mobility.

FutureAhead

Workinginahighlyregulatedspaceas healthcareandtherapeutictreatments bringsanumberofregulatory,ethical andvalidationchallengesalong.Also,

virtualrealityisstillanemerging technologythatneedsvalidationin sectorslikehealthcareandinclinical environments.ImmersiveRehabisall aboutgivingpatientsoptionsasthereis nothingworsethanhavingnooptions atall.

Mike Rosenbaum CEO &

About
the
Author

Mike
Rosenbaum
is
the
CEO
and
a
Founder
of
Spacer.com.au
-
The
Place
for
Space.
He
is
also
CEO
of
Parkhound.
Mike
previously
co-founded
DealsDirect,
a
pioneering
online
Dept
store
in
Australia
and
is
an
angel
investor
&
advisor
to
a
number
of
startups
in
the
Sharing
economy.
Mike
also
co-founded
The
Sharing
Hub,
aiming
to
accelerate
Sharing
Economy
startups
in
Australia
&
contribute
to
the
ecosystem.

Oftendenouncedasthe

harbingerofinequality,the term‘globalisation’hasbeen makingwavessincethe1960’s.With themoveawayfromtraditional enterprisesandtheriseof entrepreneurs,questionssurrounding theimpactsofglobalisationon start-upshaveincreased.Isitmoreof ahindrancetodevelopingbusinesses orahelp?Totryandsettlethismatter, MikeRosenbaum,theco-founderand CEOoftheAustralianstart-up,Spacer, andtheSharingHub,shareshis insightsintotheimpactsof globalisationonstart-ups.

TheSharingEconomyhastakenthe businessworldbystormwithits innovativeoutlookonwhatconsumers wanttodayandusingunderutilized assetstomeetthesedemands.Whilst theindustryisstillrelativelynew,with someofthemostwell-known businessesjustapproachingtheir10 yearanniversary,theSharing Economyisdrawingalotofattention. MostofthebusinessesintheSharing Economyoperateinapeer-to-peeror business-to-consumerbusinessmodel, providingtheaveragepersonwiththe

opportunitytoderiveadditional income.Companiesareempowering thegeneralpublictousetheiridle assets,suchastheirownvehiclesand properties,tosupplementtheirincome. Thesebusinesseshavebecome increasinglypopularincitieswitha highcostofliving,forexample Sydney,Paris,Amsterdam, London,SanFranciscoandNewYork, whereresidentsarestrugglingto affordtheexpectedlifestyle.

Whenexaminingsomeofthe correlationsbetweensuccessful businessesintheSharingEconomy,it becomesclearthatthesecompanies tapintoauniversalneed.Whetherthis beaffordabletransport, accommodationorparking.The benefitsforconsumersisclear,with consumersofferedawidervarietyof goodsandservices.Start-ups,in return,arebestplacedtoaddressthese globaldemandsandtorespondto differentcultures.Theyareflexible, adaptive,attheforefrontoftechnology andarecomfortablewiththeworldof digitalisationandthedependenceon theinternet.Theycanrespondfar quickerthantraditionalmulti-nationals

andassuch,globalisationappearsto belessofathreattothem.The eventualentryintointernational marketsbecomestheobviousnextstep forbusinesses,onceithasbeen successfulinitsopeningcountry Consequently,inconsideringthe typicaltrajectoryofSharingEconomy businesses,thereasonsforandbenefits ofglobalisationstartstobecomeclear.

Withtheprominenceofglobalisation, entrepreneursarenowconsidering internationalscaleduringthe conceptionstageoftheirbusiness. Startupsthathaven’tadoptedtoa globalmindsethavebeenleftbehind andout-competedbythebusinesses thathaveintegratedtheseideologies intotheirculture.Inregardtothe importanceofhavingthisglobal perspective,Mikesharesthat“it’snot exactlyachoice,it’smoreofa necessity”.Astheworldshrinksand entrepreneursareincreasingin numbers,thereismorecompetitionto standoutandproducesomethingnew anddifferent.Havingaglobal perspective,therespectforcultural differencesandwillingnessto communicateandengagewithawider

audiencegreatlybenefitsthebusinessaswellasthe start-upandSharingEconomyasawhole.

Despitethis,itisimportantforstart-ups,aswellas establishedorganisations,torecognisethedifferences betweenmarketplaces.Thedetailsofabusinessoffering arerarelyinterchangeablebetweencities,wherebya successfulcompanyinLondonmaynotfunctionas smoothlyinSydney Aslightdifferenceinthecountry’s cultureorlogisticscanhaveadetrimentalimpactinthe future.Reflectingonthepastfewyears,therehavebeen manyexamplesofhasty,failedmarketentry.Perhapsthese exampleshavefueledthedoubtsandnegativity surroundingglobalisationforstart-up’s.Scholarshave arguedthatthisclimateisforcingsmallercompanieseither outofbusinessortocompeteonagloballevel, highlightingadividebetweenmultinationalcorporations andsmallercompanies.Rosenbaumdisagrees,“it’smore fearoftheunknown”,hesayswhentalkingaboutthe limitationsandnegativethoughtssurrounding globalisation.Smallbusinessesarenowmorefamiliarwith operatingonaglobalscaletheneverbefore.Theincreased competitionleadstomorestartupsusingaplethoraofskills andingenuitytochallengethemarket.Startupshaveno optionbuttocompeteorwatchastheircompetitionpasses byandbeyond.

Ratherthanfightthetide,theSharingEconomyisturning globalisationintoabenefitforallstartups.Businessesare utilisingthetoolsofdigitalisationtoconnectwith audiencesfromallovertheworldandtosourcenewtalent. Thismovementisreflectedinthecommonflat organisationalstructureofstartups,aconsequenceofthe needtoaccommodateforworkersspreadacrosstheworld. Internationalteamsarethenencouragedtolearnaboutthe differentculturesandcustomsinordertocommunicate effectivelyandrespectfullywithintheirinternational marketplaces.“You’reabletoextendyourreachintoother markets,whichultimatelygivesyourbusinessamuch biggeradvantage.”saysRosenbaum.Therehasbeenarise inthenumberofdigitalplatformssupportingstartupsand theSharingEconomy.Thisincludesmobilephone applicationsthatactasaggregatorsforretailers,placing startupsonthesameplayingfieldassomethemore establishedcorporations.Additionally,accelerators,suchas theSharingHub,facilitaterelationshipbuildingbetween startupsfromacrosstheworld,whetheritbeformarketing, manufacturingortechnologypurposes.

Returningtotheoriginalquestion,ofwhetherglobalisation ismoreofahindranceorahelp,theperceptionofthe changesiscritical.Itseemsitismoreabouthowstartups leverageandrespondtoglobalisation,thatdefinesitasan opportunityorathreattosuccess.

IMMUNOGENX: Improving the Lives of Celiac Patients with Passion and Science

CeliacDisease(CD)isanincurableautoimmune diseaseoftheintestinetriggeredbyingestionof glutenwhichcancausedebilitatinggastrointestinal pain,sufferingandpotentialseverelife-longhealthissues. CDisoneofthemostcommonautoimmunediseasesand afflictsabout1%oftheworld’spopulation.Currently,there arenoFDAapprovedtreatmentsotherthanfollowinga strictgluten-freediet(GFD),whichisnearlyimpossibleto achieve.Gluten(afamilyofproteinsfoundinwheat,barley andrye)isaningredientthatisusedextensivelyinfood

Dr. Jack Syage Co-founder & CEO

publishedstudyconductedbyImmunogenXand collaborators(AmericanJournalofClinicalNutrition, 2018)showedthatonaverage,typicalCDpatientsona GFDoftenconsumehundredsofmilligramsofglutenper day,wherelessthan50mgperdayisgenerallyconsidered tobeasafelevel.TheUSFDAstipulatesthatproducts containinglessthan20ppmofglutenmaybelabeledas gluten-free.Unfortunately,thissmallamountofglutenis stillsufficienttoaggravateverysensitiveCDpatients.

ImmunogenXisaclinical-stagetherapeuticanddiagnostic companyfocusedonCeliacDisease(CD).Boththerapeutic anddiagnostictreatmentsrepresentunmetneedsforthis diseaseandasdevelopersofleadingtechnologies,the companyispositionedtobethemarketleaderintheCD space.

ImmunogenX’sleaddevelopmentisthetherapeuticdrug Latiglutenase,whichhasFastTrackstatuswithFDAand hasundergoneseveralsuccessfulclinicaltrialsthrough Phase2b.Latiglutenaseistheonlytherapyindevelopment tohaveclinicallydemonstratedhistologicprotectionofthe smallintestineandsymptomaticimprovement. Latiglutenaseis amixtureoftworecombinantdigestive enzymesthatdegradesglutenproteinsinthestomach, renderingthemnon-immunogenic,thusnotabletotrigger theautoimmunereaction.Latiglutenaseisconveniently takenorallywithmealstoprotectagainstunintendedgluten ingestion.

Dr. Jennifer Sealey-Voyksner Co-founder & CSO

manufacturing.Cross-contaminationwithgluten,evenfor reputedgluten-freepreparations,isdifficulttoavoid, particularlyinarestaurantenvironment.Arecently

ImmunogenXisalsodevelopingaminimally-invasivedrug biomarkerin-vitrodevice(IVD),CypCel,asadiagnostic toolformonitoringtheintestinalhealthofdiagnosedCD patients.CypCelwillbeabletoassesshowwellpatientsare healingonaGFDandusedasanalternativetoanintrusive andexpensiveendoscopicbiopsy

MotivationsbehindtheSuccessof ImmunogenX

TheprimaryCo-founderDr. JenniferSealey-VoyksneristheCSO atImmunogenX.Sheisadiagnosed CDpatientwhohasdedicatedher professionalscientificcareerto betteringthequalityoflifeofCD patients.Shespecializesinthestudyof allergenicfoodproteinsusing proteomics,andbringsvaried experienceinthepharmaceutical industryandasanentrepreneur,having co-foundedanddirectedasuccessful analyticallaboratory

Dr.JackSyageisCo-founderand CEOofImmunogenX.Hehashada stellarresearchcareerstartingin chemicalphysicsandevolvinginto analyticalinstrumentationand pharmaceuticalresearchandisaserial entrepreneurwhoselastventurewas acquiredbya$20B/yearmultinational company

Jenniferoverseesthechemistry, manufacturingandcontroloperations forthedevelopmentofLatiglutenase andCypCel,andmanagesthe analyticalactivitiesinthecompany’s researchcenter.Jack,whohandlesall aspectsofthecompany’soperations, continuestomaintainastrong technicalpresence,takingaleadrole withclinicaldataanalysisandtrial design.

“Our success is based on our mission and our firm belief in the demonstrated efficacy and safety of Latiglutenase for the treatment of CD and CypCel for the management of CD and other GI diseases. We further cite Professor Chaitan Khosla of Stanford University, a true visionary and the inventor of

We are dedicated to improving the health of individuals suffering from celiac disease ‘‘ ‘‘

DistinctiveApproachtoInnovations

“We are a uniquely qualified company that understands the market. We have the requisite business and technical acumen, we are passionate about the societal benefits we can offer to the celiac community, and have the relationships and connections to partner with financial and strategic partners to execute on the entire regulatory and commercial roadmap,” saysJack.

both of these technologies, as a motivating figure who also has a family history of CD that has shaped his scientific aspirations,” assertsJennifer.

InnovativeDrugsandTherapiesfor HistologicHealingfromCD

Latiglutenaseisabest-in-classtherapy ontracktobefirsttomarket.CypCelis theonlydrugbiomarkerdiagnostic toolthatcanmonitorthevilloushealth ofthesmallintestinenon-intrusively.

ImmunogenXhasstrongpatent protectioncoveringanyemerging competingtherapybasedonenzyme treatment.Latiglutenaseisprotectedby over50U.S.andforeignpatentsissued orpendingaround13patentfamilies withexpirationsrangingfrom2025to 2038.CypCelhasasmaller,butbroad andlong-termpatentportfolio.

DevelopingLatiglutenaseandCypCel addressesunmetneedsinthemarket forwhichtherearenopredicates.This requiresauniqueapproachonthe clinicalandregulatorypathways. “We are very fortunate that the Division of Gastroenterology of the FDA clearly understands the needs of the CD patient,” saysteamImmunogenX.

FutureProspects

ImmunogenXhasbeensuccessfully raisingthecapitalrequiredtoachieve thesignificantprogresstodateandis confidentofcompletingthefunding requiredtoconductthenextPhase2/3 clinicaltrialthatwillthenposition ImmunogenXforafinalPhase3 registrationtrialforthetherapeutic Latiglutenaseandthepivotalin-vitro devicetrialforCypCel.

INK LINK MARKETING: A Marketing and Public Relations Expert

InkLinkMarketingisafull-servicemarketingand PRagencythatspecializesinthehospitalityand franchisingspace.Thecompanyprovidestraditional servicespairedwithabroadnetworkofspecialistsacross thecountry,whichenablethemtobeaone-stopshopfor clients.Thecompanymakesservicesscalablebasedon clients’needsandbudgets.

Today,brandsareseekingagencypartnerswhocanscale upordownquickly.Furthermore,smallerandmidsize brandsarereturningmoretoone-stopagencysupport.

Kim Miller, Founder & President

InkLinkdeliversonbothcounts,offeringtop-tier servicewithareducedoverheadforclients.

DesignerofInkLinkMarketing

KimMilleristheFounderandPresidentofInkLink Marketing.Millerhasmorethan30yearsofexperience, primarilyontheclientside,andusedittoheradvantage ontheagencyside.She’sabletoputherselfinclients’ shoesandleadswith“why”beforeembarkingonthe what.Millerishands-onwithclientsandleadsby exampleforherteamwithherout-of-the-boxthinking, hardwork,stayingcurrentontrendsandindustrynews, aswellasherdrivefordevelopingwaystosupport currentclientsandfindingnewones.It’sthe“whatmore canwedo”mentalitythathashelpedherandherteam notonlybeanagencypartner,butalsofeellikepartof clients’internalteams.

SuccessfullyCreatingGlobalFootsteps

TheInkLinkteamembracesthechallengeofdelivering bigideaswithsmallbudgets.Bigbudgetsarefun(and canmakelifeeasier),butwithlimitedfunds,there’sa senseofscrappinessthathastobetriggeredandInkLink isabletocomethroughforclients.

Thecompany,likemany,startedwithhumble beginnings.Millerkick-startedeverythingonherown andbytheendofYearOne,hadahandfulofpart-time support.Thecompanywasalreadymakinganamefor itselfwithaNewAgencyOftheYearawardunderits beltandbuildingitsclientroster.Althoughmany companiesusethefirstyear,andsometimesintothe secondyear,asalearningperiod,Millerdisregardedthe learningcurveandjumpedinheadfirst.Sinceits inceptionin2012,InkLinkhasnowgrowntonearly15 coreteammembersandabroadnetworkofsupport professionalsspanningaroundtheglobe.

ExclusiveOperationalStrategies

“With today’s technology and people becoming less connected, Ink Link has held steadfast to the fact that we’re working with humans and when we take the time to build a solid relationship with them that we can all be successful together, as a team. We take the time to develop the client relations and know that during successful or hard times, we should remain flexible and able to shift and change as needed.

As much as we enjoy the fun-loving projects, we also brave the problematic situations (crisis communication is one of our specialties) head on and guide our clients through the rough times. It’s about being with clients through the good and the bad,” saysKimabout theirworkculture.

BenefitsforInkLinkClients

TeamInkLinkseesthepotentialin clientsandhelpsthemachieve,as wellassometimessurpassit.The teamunderstandsthatclientscanbe morethanarestaurantormorethana techcompanyormorethana charitableorganization.Theycanbe moreanddomorefortheir businesses,fortheircustomers,for theircommunitiesandforthemselves asindividualteammembers.It’sa matterofencouragingclientstocross intonewzonesorareasof opportunitiesaspartofgrowth. Sometimesthere’ssuccessand sometimesnot,butopeningtheir eyestowhat’savailableiswhat matters.

‘‘

We are able to provide a 360° marketing integration by bringing together all professionals to work with us to meet your needs

‘‘

TeamInkLinkalsounderstandatthe endofthedaythatthere’sabottom linetomeetandpartoftheirmission istohelpclientsreachthatmarkerto thebestoftheirabilities.InkLink strategiesfocusongettingthemost eyeballsonabrandandthemost bodiesintoaplaceofbusinesswhile creatinganoisethathelpsthemstand apartfromothersintheirindustry.

IncorporatingAdvanced TechnologiesforBetterOutcomes

Newtechnologiesareexcitingand provideaddedplatformsforclientsto engagewiththeircustomersandfor InkLinkteamstoengagewiththe mediaandthepublic.TeamInkLink welcomenewtechnologies.The challengeisstayingcurrentand properlyusingthesenewtools; discerningwhat’sgoingtolastand reachalargeaudienceversuswhat’s heretodayandgonetomorrow

PositionedfortheFuture

InkLinkisservingmoreandmoreas anoutsourcedmarketingsolutionfor theirclientssoexpectthemtogrow inthatspace.Andbloggingand influencingmarketerisalsoplayinga biggerroleinthefirm.

WiththeIndustrial

Revolutionintheearly 19thcentury,akeenstep wastakentomendevolutionin industrieswithtime.Nowadays,the racetobethebestisstretchingdayby dayandsodoesthecompetition betweenindustries.Tobeatthetop variousfactorsmustbetakeninto consideration.Firstly,consideringthe mostcrucialthingofthe company—Profit.Withoutprofit,there cannotbeabusiness.Agoodcompany knowshowtogenerateprofitandact prudentlyforit.Lookingatsomegreat industrygiants,wemayfindsome samecriteriontobecomethe‘bestof thebest’.

Asperthevariousreports,acountry above100KGDPhasabout120 millioncompaniesareactively functioningintheworld,wellthat’sa hugeamount.

Tostandonthetop,anorganization shouldbewellorganizedenoughto facethedrawbacksonlyifthereisa downfallsituation.Nodayissimilar,

Howto Become Best of the Best

it’slikeawave,ifthereareup’sthere willalsobeaglimpseofthedownside. Toovercomecertainobstaclesand creatingdesiredmilestones,acompany shouldbefollowingvariousfactors responsiblefortheconstantgrowthin thefuture.

Having

aclearvision

‘Thepurposeisallthatmatters’ Everyorganizationestablishmentis

basedonitspurpose,andithasto justifyitspurposeaccordingly.A companymusthaveaclearandvivid visionsothattheemployeesshould knowwherethecompanyisheaded. Visionisnotjustastatementhung belowthecompanyname,whichis moreoftenabsentinthemindofthe employees.It’stheawarenessamong theindividualsworkingforthe organization,tocreatebetter innovativeproductsandsubstantially offertheirhardworkforthebenefitsof thecompany.Ateamwithavisionwill workenthusiasticallyforthegrowthof thesector Thus,it’sverynecessaryto letknowemployeesforwhattheyare workingfor,andhowitwilllookby achievingcertaingoals.

Inordertocuttheslackofmonotony,a companymustmotivatetheir employee’speriod.Properdiscussions throughmeetingsonthevisionofthe productwillcreateawarenessamong theemployeesaboutthatproduct.A visionofacompanyvariesfromtime totimedependingontheproduct, whereas,themottoofacompany

elaboratestheimportanceoftheexistenceofthecompany

Probably,anincreaseingrowthandproductivitycanbe seen,ifthevisionisclearedtoeverymindresultinginmore revenuegeneration.

Allyouneedtoknowaboutstrategicplanning

Inhandtotheclearvision,acompanymustfollowaproper strategicplanning.Thiswillensurethepropergrowthofthe companytoachievecertaingoals.There’salwaysaneedof planfollowedbyitsproperexecution.Planningmakesit mucheasierforthefunctioningofthetasksandother project-orientedworkontime.Pre-planningisanessential thingandcanbeconsideredasaboontothesuccess.

Strategicplanningisdesignedjustlikeablueprintwhich guidesacompanytocarryoutthework.Inlarge companies,strategicplansvaryfordifferentsectors whereassmallcompaniesfocusontheoverallmeasurable plan.Everyplanisjustanideaifit’snotimplemented properly.So,cooperativeplanninganditssimultaneous executionaremandatory.

Enlightenyourselfwithknowledgemanagement

‘Howtorunasuccessfulbusiness?’thisquestionalways emergesintothebrainsofindustrialvendorsirrespectiveto bigorsmall.Knowledgeimplementationhasalwaysbeena keyfortheproperfunctioningofanyorganization;there shouldbeapropercomprehensibilityaboutthemonetary issuestotheshareholdersandownerstoprovidesolutions whichwillbenefitthemfinancially.Ontheotherhand, workingknowledgeshouldbeimplementedtoevery possibleindividual,sothatemployeesmayworkmore efficiently Asitisastrugglingjobtoenlightennewlyhire employees,thecorporateshouldsmoothlyengagein educatingthem.Everycompanyprovidestrainingtonewly hired,givingmoreprioritytolearning.Thiswillliterally increasetheworkabilityoftheemployeesforgreatergood Hence,itwillbeanapproachtowardssuccess.

Providethebestenvironmentforpotentialemployees

Anyentitydoesn’tworkwithanindividual,butbythe gradualcooperationofagroupofpeopleworkingasa team.Employee’ssatisfactionmatters,believeitornot,it does.Hiredpersonnelcanworkatitsbest,onlywhenthe workingatmosphereisgood.Yes,itdoeshaveanimpacton theprofitsindirectly.Consider,anindividualdoesn’tfeel comfortableworkingattheofficeduetoimproper managementandlackofappreciationthenhe/shemayfeel unmotivated.Acompanycanbeopen-culturedifitbelieves

intheimplementationofnewknowledgeaswellas spreadingitfreelyandsmoothlytoeverypersonnel, throughcollaborationbetweeneachother.Inaccordanceto that,appreciationofnewideasofnewlyhiredwillhelpone tobemotivatedandworkenthusiastically Thiskindof factorswillhelpanorganizationgrowinternallyandwill maintaintherelationshipbetweenemployees.So,a companymustmaintainaproperenvironmentatofficesfor futuregrowth.

SatisfyingtheneedsoftheCustomerexpectations

Lastbutnottheleast,customersatisfaction;itisthemost importantaspecttobetakencareof.

Customersatisfactionisdivertedintocertainsections,one ofthemcalibrateswiththeproductivityandotherdeals withthecustomerservice.Let’shaveanoutlookonboth respectively

Dealing with product demand

Forexample,avendorcanonlytastesuccessoncethey matchuptheneedsofthecustomers.Ifthecustomerisnot satisfiedenoughwiththeboughtproductthen,therewon’t beanyfurtherpurchase.So,it’sreallyimportanttosupply theproductondemandasperrequiredbythebuyingentity.

Consideringthefact,therearenumerouscompaniesaround theglobeproducingsamegoodsandsupplyingthemtothe market.Tosurpasstheseothercompanies,oneshouldbe providedanastonishingproductwhichwillholdthebuyers heed.Tostandsubtleatthetop,thereshouldbea consistencyinprovidingabetterproducttothepeople;this willincreasetheprofit.

Services provided to the customers

Manycustomersexperiencecertainissuesrelatedtothe boughtproductorservices,inordertoprovideproper solutions,assistanceisprovidedtothecustomerstoresolve theirissues.Generally,thelargecompaniesappointother outsourcingcompaniestoassistbyofferingsolutionsto thesekindsofissuesandsomecompaniesarrangean in-housedepartmenttolookintosuchconcerns.Thishelps toacknowledgethedrawbackscreatinganimmenseroom forimprovement.

Successnevercomesovernight;itneedsaconstantfocus andconsistenthard-work.Thesefactorswillhelpyour organizationtobeabettercompanyifandonlyifitchooses tobepersistentoverit.

KHORA VR:

Merging Virtual and Physical World by Providing Innovative VR/AR Solutions

Theglobalvirtualandaugmentedrealitymarketis growingwithitsincreasingdemandinvarious sectors.Thesetechnologiesarerevolutionaryand newplatformforvariousbusinesssolutions.Khorais thefirstvirtualrealityshopinDenmarkandaleading virtualreality(VR)andaugmentedreality(AR)content productionstudio.Khorastartedtheworld’sfirstVR storein2016andproducedthefirstDanishvirtualreality game.Withthegoal to expand VR/AR potential with each solution they provide;thecompanyhasintroduced VRtomorethan20,000people,organized500 workshops,andproducedmorethan100VR/AR solutionsfordifferentbusinesses.Itisoneofthemost

Simon Lajboschitz, Co-founder & CEO

Peter Fisher, Co-founder & CTO

experiencedVR/ARcontentproducersinNorthern Europeandapioneerofintroducingthistechnologyto Danishpeopleandbusinesses.Thecoreofthebusiness

istoexploreVR/ARtechnologyandfinditstruevalue byworkingtogetherwithothercompaniesandsharing theknowledgealongtheway

TheInspiringJourneyoftheFounders

Khorawasfoundedbyaninnovativeentrepreneur SimonMaxBlochLajboschitzandVRproducerPeter Fisher.Theideaofdivingintothisbusinesscameafter Simonwatchedamini-documentary,‘CloudsoverSidra 360’videoinNewYork.Itwasanintenseandfully engagingexperiencethatreallyimpressedhim.Sohe camebacktoDenmark,talkedtohisco-partnerPeter, whohadbeenworkingwithVRproductionsforafew years,andtheydecidedtostartKhoratogether.The major challenge facedduringtheinceptionwasto understandthetechnologicalcapabilitiesandthelimits ofVR/AR.Beingconstantlyup-to-dateonthetechside helpedthemalongtheway.So,thekeyattributewasto keepclosecommunicationwithexpertscomingfroma technologicalbackgroundandbeinganactivememberin theVR/ARcommunity.

ProvidingDiverseandInnovativeSolutions

Khoraprovidesservicestovariousindustries,by creatingstunningVRsolutionsforbusinessapplications likevisualizations,physicalexperiences,simulations, e-commerce,ordigitalentertainment.Theyalsoproduce contentforeducation,healthcare,art,marketing,and otherfields.Thecompanyhasalsoinventedsome innovativeVRprojectsfordementiapatients,long-term sickchildren,physicseducation,andcontemporaryart. Khoraistheonlycommercialpartnerinvolvedina researchprojectrunbythescientistsfromtheCapital RegionofDenmark,whoispresentlyconductingthe world’slargestclinicaltrialforVRasanexposure therapytreatmenttool.

HelpingClientsintheGrowthof TheirBusiness

ThemainaimofKhoraistoinvolve clientsintheproductionprocessand closecommunicationthroughoutthe entireprojectdevelopment.Mostof thesolutionsprovidedtotheclients fallwithincommercialpurposes. Brands;whichareheavilyrelyon storytelling,VRtechnology empowerstheclienttotellthestory inamoreeffectivemannerandget thepromptreactionandlet consumerstobeinplacesandthey canfeeltherealworldvirtually.Itis alsocommontousevirtualrealityin onboardingandtrainingstaff,which again,decreasesthetimeand resourcesusedcomparedtothe traditionaltrainingprocess.VR/AR solutionsofferhigheruser engagementandcanhelptheclient toimprovetheirbusinessinbetter way

DynamicandOpenCultureat WorkplacethatLeadsto Innovation

Khoraisacuriouscompany,which focusesalotoncreatingand

‘‘

We offer the best virtual and augmented reality solutions for various Industries ‘‘

maintainingtransparentworkculture. Ithasanopenco-sharingoffice space,whichislocatedinoneofthe mostcreativeandcharming environmentsinCopenhagen-Meat PackingDistrict.Theymaintain strongteamspiritandeveryone’s effortsareacknowledgedby celebratingtheaccomplishments together.Openandpositivework cultureatKhorahelpstheemployee tobringinclearthinking,along-term view,innovation,andempathyfor eachother

Company’sNextMoveforMore

Progress

Khorahasbeenrapidlygrowing throughoutthelastyearssinceits establishment,andatthemomentthe companyislookingforfurther expansioninotherindustriesaswell, especiallywithinhealthcare, psychiatry,andmarketsabroad. Khoraworkswiththeartprojects closelyandaccordingtothem,there ismorepotentialityinartbecause theyseethedramaticincreaseof interestinVRasamediumforArt. Ingeneral,VR/ARtechnologyhas technicallymaturedandatthispoint, therearecountlessopportunitiesfor VR/ARimplementationbasicallyin anyindustry.However,thereisone bigobstacletoreachingthemass consumermarket.Butthewhole industrywillchangewhenVR headsetsbecomeascommonascell phones,TVs,andcomputers.

LEAF HEALTHCARE: Innovating Pressure Injury Prevention

LeafHealthcareofferstheonlycomprehensive, wirelessmobilitymonitoringsystemtoprevent costlyandlife-threateningcomplicationsof patientimmobility,suchaspressureinjuries,pneumonia andDVT.TheLeafPatientMonitoringSystemtracksall patientmovement— inbed,inachairandastheywalk. TheLeafSystemmonitorshowwellpatientsaremoving inbed,aswellasthedistanceapatientwalks,the numberofstepstaken,andthelengthoftimeambulated todeterminewhetherthemovementsmeet patient-specificmobilitygoals.Leafwashonoredasone ofthe“10MostPromisingPatientMonitoringSolution Providersof2017”byHealthcareTechOutlook.

TheLeaf Systemisthe firstwireless technology that continuously andprecisely monitors patient movement and determines whetherthe patienthas moved sufficiently toprevent pressure injuries.Alarge,randomized-controlledstudyinvolving thetechnologywasrecentlypublishedwhich demonstratedthatthatpatientsusingtheLeafsystemare 73%lesslikelytodevelopapressureinjury.

HowdoesitWork?

Thesmall,lightweight,andwaterproofLeafsensoris appliedtothepatient’schest,whereitisvirtually unnoticed.Thesensorautomaticallymonitorspatient movementthroughallstagesofthemobilitycontinuum:

· In Bed: Thesystemmonitorsandrecordspatient position(includinguprightangle)andnotifiesstaff wheninterventionsareneededtooptimizeapatient’s positioninordertopreventpressure-inducedtissue ischemia.

· Sitting: Thesystemtrackstimespentseated, monitorspressuredistribution,andnotifiesstaff whenrepositioningisnecessarytoensureoptimal pressureoffloadingwhileseated.

· Standing: Thesystemrecognizes,records,and optionallyalertsstaffwhenpatientsgetoutofbed andbeginstoambulate.Leafautomaticallysuspends prescribedturnprotocolsuntilthepatientisbackina bedorchair

· Walking: Thesystemmonitorsanddocumentsthe improvementsinapatient’smobilityleveloverthe courseofahospitalizationtohelptrackfunctional improvementsandsuitabilityfordischarge.

ArchitectbehindLeafHealthcare

BarrettLarson(MD)isthe Co-founderandChiefExecutiveOfficerofLeaf Healthcare.Aphysician-entrepreneur,heispassionate aboutdevelopingnewtechnologiesthatimprovepatient careandreducehealthcarecosts.Larsonearnedhis medicaldegreefromStanfordUniversity,wherehealso didhisresidencytraininginanesthesiology.Dr.Larson isanAssistantProfessorinAnesthesiologyatStanford University,theDirectoroftheStanfordAnesthesia

Barrett Larson, Co-founder & CEO

InnovationLab(SAIL),andthe recipientofseveralmedical technologyinnovationawards.He launchedLeafHealthcareafter discoveringanenormousopportunity forwearablestotransformthecareof hospitalizedpatients.

EffectivelyReducingthePressure Injuries

Pressureinjuriesareamongthe nation’smostcommon facility-acquiredconditions,affecting morethan2.5millionpatientsayear andadding$11billiontoannualU.S. healthcarecosts.Studieshavefound thatpatientsusingtheLeafSystem arealmost4xlesslikelytodevelop pressureinjuriesthanpatientswho don’thaveLeaf.Thestandardofcare topreventpressureinjuriesrequires nursestoturnpatientseverytwo hours,aroutinethatischallengingin hospitalsdealingwithnationwide nursingshortages.TheLeafSystem offersthefirsteffectivetechnological solutiontotheproblemby monitoringpatientmovements, assessingwhetherthosemovements areadequatetoallowtheskinto reperfusesufficientlytopreventa pressureinjury,andnotifyingnurses aboutpatientswhoneedturning assistance.

DistinctiveOfferingsfromLeaf Healthcare

TheLeafPatientMonitoring Systemisuniqueinthemarket. Somecompaniesattempttomonitor bedriddenpatientsbutcannot determineiftheirmovementshave effectivelyoffloadedpressure,orif thepatienthasremainedinanew positionlongenoughtoallowfor

properreperfusionofcompromised tissue.Otherproductsworklikeegg timersandnotifynurseswhena pre-settimeperiodelapses.TheLeaf Systemmonitorsandtracksactual patientmovement,determinesits effectivenessandrecordsthetotal patientmovementhistory–which canbeusefulinassessingworkforce productivityandconductingaroot causeanalysisifanimmobility relatedpatientincidentoccurs.Leaf’s technologyprotectspatientsand helpstooptimizestaffworkflow

BenefitsforClients

Beyondtheuniquemonitoring technology,Leafhasdevelopedthe IntegratedPositioningIndex™,a new,accuratewaytoassessand managepressureinjuryprevention efforts.Theindexisthefirsttoolthat preciselymeasurestheeffectiveness

ofpatientturning(turnfrequency, turnmagnitude,andtimeoffa previouslycompressedarea)and enablesproviderstointervenebefore problemsoccur Thisisincredibly importantsincereimbursementistied topatientoutcomes.Automated reportsatthepatient,unit,andfacility levelprovidemanagersactionabledata toidentifygapsincareandsustain higherlevelsofadherencetoprescribed mobilityprograms.DailyLeafreports helpnursingleadersdriveadherenceto mobilityprotocols,identifytraining opportunities,trackperformance,and haveevenbeenusedtooptimize staffinglevels.

FutureProspects

LeafHealthcarewillcontinueto introduceinnovationstoitsLeaf PatientMonitoringSystem.What beganasasolutiontothepressure injuryproblemthatplaguesthe healthcareindustryisquickly evolvingintoasystemthatcan monitorpatientsthroughoutthefull patientmobilitycontinuum–from bed-riddentofullyambulating patients.Leaf’stechnologymakesit possibletoelectronicallymonitorand automaticallydocumentapatient’s mobilityprogressiontohelpavoidthe manyseriouscomplications associatedwithimmobility.By maximizingpatientmobility,patients canleavethehospitalfaster, healthier,andfarlesslikelytorequire readmission.

“VR is a way to escape the real world into something more fantastic. It has the potential to be the most social technology of all time.” —Palmer

Luckey

Virtualreality(VR)hasbeenaround formanyyearsnow,inspiteofthisitis averyunderdevelopedtechnology.It holdsavastpotentialoutsideof entertainment,ithastakenovervarious aspectsofourlivesrightfromtheway weshop,experience,converseand evenwaystoconductbusiness.

Withtimethistechnologyhasgained popularitywithmanypowerhouses, whichhasencouragedthemtoinvest profoundlyinVRtechnology.Ithas becomemoreandmoreaccessiblefor users,withmanufacturershaving alreadyreleasedhouseholdsetsandare continuingtodoso.

TherecentadvancementintheVR technologyhasmadeitmore accessibleforthegeneralpublic.Due tothis,ithashadaremarkableimpact onthebusinessworldalso.Thesole aimofthetechnologyistochange humanperceptionusingvirtual systems.TheadoptionofVRbyusers isstillinitsnascentstagesandhas gainedpopularity,andmoreandmore businessesarecomingupwithVR basedsolutions.Thereducingpricesof VRheadsetshavealsoposedtobean advantagefortheconsumersaswell.

Ithasalsoposedtobeanadvantagefor theconsumersaswell,withthe reducingpricesofVRheadsets.This hasprovedthatVRisatoughand emergentmarket,withgreatscopefor platformswhichcanallowbusinesses toleverageVRforprocess developmentandadvancedmarketing.

BusinessesareUsingVRtotheir Benefit

VRhasthepotentialtobecomethe mostimportanttoolthatbusinessescan leveragetoaddontotheirsuccess. Establishedbusinessesaretakingthe helpofVRtotraintheirnew employeesinamorecost-effectiveand efficientway WiththehelpofVR,one canhaveanemployeeinLosAngeles meetingwiththeoneinLondonasif theywere/areinthesameroom.

VRoffersanaddedadvantagewhenit comestotheoutwardfocusofthe businesses;itallowsanovelwayto connectwithcustomers.Thecompany canbuildupamorestorydrivenway ofmarketingwhichdrawspeopleinto thecompany’sbrand,inatangibleand relationalway.Virtualrealityhas potentiallytransformedtheworldof media.Ithasopeneddoorsfor businesses;toadvertiseinawaythey hadneverimaginedbefore.

Consumersarenow equippedwiththe abilitytotestoutandexperience products,thattheyintendtopurchase, inanentirelynewway.Itallowsyouto preciselyvisualizehowapieceof furnitureorpaintingwouldlookina particularroom,oreventestdifferent makeupstyleswithoutleavingthe room.Astructuredassessment, planningofthefutureofbusinesses, andwiththerightdataVRcaneven giveavaluableinsightintothesuccess ofthebusiness.

VRisnowbeingusedtosimplifyand reducethecostoftheprocessof productprototyping.SinceVRhas madeitverycost-effectivefor businessestodesignaproductoran intricatecomponentofanoutsized machinevirtuallythanactuallybuild

theprototype,theuseofVRinthis sectorislikelytodevelopquickly VR andARhavealsoadvancedtheareaof Computer-AidedDesign(CAD). Prototypescannowbeshapedwithin thevirtualspace,allowingdesignersto accuratelypindownitsworkingway beforetheresourcestobuildthe productareacquired.Thishaseased theprocessoftestingtheproductwhile savingbothmoneyandtime.

Themajorsetbackthatthee-commerce industryfacesisthesales;customers arereluctanttobuyproductsthatthey haven’ttried.WiththehelpofVR,the consumerscanpotentiallytryoutand visualizedemonstrationsforvarious productcategories.Allowingamore clearvisionofhowtheirpost-purchase experiencewilllooklike.

Novelbusinessopportunities

“There are as many applications for VR as you can think of; it’s restricted by your imagination.” — John Goddard.

VirtualRealityhasnumerous businessesperspective;notjustby providinginnovativefeaturestothe businessproducts,butalsoinhelping innovatorscreatenovelbusinesseswith thesetechnologiesatthecore.

Justlikeold-fashionedcafes,VRcafes wouldsoonbeahit.Theseplaceswill beasocialgatewayforpeoplelooking foraugmentedandvirtuallyenhanced experiences.VRcafeswouldoffer choicesondiversevirtualreality equipment,comprisingofgames, videotapes,team-buildingexercises, socialmediapractices,3Dbooksand contentexperiences,andvirtually enrichedmeditation.

Inrealestatemarkets,VRplatforms permithousetourstopeoplefrom anyplacearoundtheglobe.Peoplecan designandevenpainttheirhomeswith thistechnologyastheywouldinreal lifesetting,toprovideanoutlookinto thefuturelookoftheirhomes.

CarslikeAudiR8offersa VR-powered“testdrive”experience. Similarly,evenAirbushasintroduced aircrafttoursforitsairlineexecutives, whichallowsthemanenriched experienceandtouroftheaircraft withoutactuallyvisitingit.

TheFutureLooksPromising

AsVRandARcarryondevelopment, moreandmoreknowledgeabouthow itcanbeefficientlyincorporatedinto thebusinesseshascometolight,this amalgamationofnewwiththeoldwill potentiallyhaveahugepositiveimpact oneverysector.Newentrepreneurs, startups,andbusinessesshouldsurely keepaneyeoutforthistechnology,as ithasbecomeanintegralpartof marketingandbusinessesprocessesin thenearfuture.

Bearinginmindhowseveralindustries andbusinessesarequicklyvalidating andacceptingvirtualreality,the estimateisthatitwilltakeoverthe businessscenarioalmostcompletely, isn’tbloatedbyanymeans.

Companies

A Global Trailblazer in HIT and Interoperability Solutions

HealthInformationTechnologyapplicationsare proliferatingatarapidpacewithnewapplications, devicesandconstituenciesemergingseemingly everyday.Howeverexchanginghealthcareinformation betweenlegacyapplicationsandnewsystemsstillseemsto relyonPoint-to-Pointpersistentinterfacewhichisan expensiveanddogmaticapproachtointeroperability

Interoperabilityisafancywordforallowingdatacreatedby onevendorssystemtobesecurelyexchangedwithand consumedbyanother.Inhealthcare,unlike“unregulated” industries,securityandTrust-in-Identityarecrucialfactors thatmustbeaccountedfortoensurepatientprivacyis preservedanddatacannotbeinterceptedorstolen.

Scott Finlay, Founder & CEO

MaxMDisaleaderinsecurehealthcareinformation technologyandinteroperabilitysolutions.Asoneofthefirst companiesintheUnitedStatestoachievefullaccreditation throughtheDirectTrustedAgentAccreditationProgram

(DTAAP)developedbyDirectTrust.organdtheElectronic HealthcareNetworkAccreditationCommission(EHNAC), MaxMDoperatesasaHealthInformationServiceProvider (HISP),CertificateAuthority(CA)andRegistration Authority(RA).DTAAPrecognizesexcellencein healthcaredataprocessingandtransactions,andensures compliancewithindustry-establishedstandards,HIPAA regulations,theApplicabilityStatementforSecureHealth Transport,andtheDirectSecureMessagingProtocol.

MaxMDiscommittedtoprovidingsecureexchange solutionsthatenablesuperiorcoordinatedcarefor healthcarepractices,organizations,hospitalsystemsand HITapplicationserviceproviders.Throughleveragingthe DirectProtocol,thecompanyoffersamodularsuiteof securehealthinformationexchangesolutionsthatenhance theinteroperabilityandscalabilityoftheDirectProtocol acrossthebroadestarrayofapplications,systemsand devices.ByutilizingtheDirectProtocolinuniqueways MaxMDcanhelpclientsautomateinformationexchange andimprovebusinessoperations.

UniqueServicesandProducts

MaxMDhasdevelopedalightweight,scalableand sustainableapproachtohealthinformationexchangeby leveragingauniquecombinationoftoolstotransformdata whileintransitbetweendisparatesystems.Theinclusionof asophisticatedRulesEngine,aDataTransformation Engine,plusnaturallanguageprocessingenhancesDirect Exchangeandresultsinunprecedenteddataliquidityata fractionofthecostassociatedwithotherformsofHIE.

MaxMDhelpstoexchangestructuredandunstructureddata easily Thecompany’senhancedDirectservicessuite supportspatients,providerorganizations,andmyriadHIT platforms.

ItsenhancedDirectservicesincludeadynamicevent notificationsystem.Automated,machine-drivenADTfeeds andoutgoingCCDstriggerrealtimeclinicaldatato predefinedendpointswithoutmanualintervention.The rulesengineeasesinteroperabilityacrossthecare

ecosystemdeliveringcritical informationtotherightcaregiveratthe righttime.Thisautomateddeliveryof informationempowersproactive engagementwhichminimizes preventable re-admissionsandfinancialpenalties.

TheMaxMDHISPalsoutilizesa highlycustomizeddataintegration enginetoprogrammaticallytransform payloadswhileintransit.

DirectOnFHIR™isauniqueservice thatleveragestwodifferenttechnical protocolstoincreaseinteroperability andscaletheexchangeofePHI. DirectOnFHIRisafederatedsolution whichenablesapatientorproviderto queryandpullmedicalrecordssimply bysendingaDirectMessage.MaxMD leveragesthetrust-in-identityassured byaDirectAddresstoprovide authenticationandauthorizationofan HL7requesttoaFHIRAPI.This processcanbefulfilledfromadesktop orfromtheMaxMDApponmobile devices.

TheenhancedDirectservicessuiteof thecompanyalsofacilitates transmissionofDICOMimagesviaa fragmentationprocesstoallowlarge payloadstobemovedbetween independententitiesanddisparate systemswhileleveragingthe trust-in-identityfeatureoftheDirect Protocol.

Loweringoperatingcostsbyimproving healthinformationexchangeanddata liquiditywillimprovecare coordinationandalignprovidersmore closelywiththeevolvingMACRAand MIPSreimbursementmodels.

TheVeteranLeadership

Withmorethan30yearsofbusiness

‘‘

At the root of all our products and services are strict adherence to security based practices and the technical standards and policy requirements of the direct protocol

‘‘

managementexperience,ScottFinlay, PresidentandCEOofMaxMD, fostersanenvironmentofintellectual honestyandopendialogbetweenall teammembersandhisclients.Asthe foundersdidnotcomefromthe healthcareindustry,different approachesweretakentodealwiththe challengessotherewassome skepticismaboutwhattheteamknew abouthealthcare.Thatinitial skepticismhasevolvedyearslaterinto apositiveattributeastheycontinuedto listentocustomers,respondquicklyto themandprovidesolutionstotheir challenges.

TheInspirationbehindthe SuccessfulJourney

Customerreferralsandclient challengesareindeedthemain inspirationthatanyindustryor organizationlookoutfor.MaxMDalso beeninvolvedwithIndustryStandards Organizationswhichhelpthemstay abreastofallgovernmentrequirements andhelpstheteamtoensurethe

productsarecompliantwithand consistentwiththedirectionofkey industryworkgroupsthatareshaping theregulatoryrequirementsforthe industry.Manyclientsinhealthcare havesimilarchallengesandthe companyoffertoolsthatcanbe configuredtoworkwithbothlegacy systemsandnewapplicationsorHIT systemsbroadly.Anyorganizationthat collectsdataorhasaneedtosharedata forcarecoordinationortoreducecosts andimprovepatientoutcomescan benefitfromascalableandsustainable approachtointeroperabilityservices.

CreatingValueforClients

TheteamofMaxMDbelievesthatits deepinvolvementwithDirectTrust.org createssignificantvaluetotheclients. Theexpertise,visionandknowledgeof thepolicyandtechnologyspecificsof theDirectProtocolensuresthatthe productsarebuilttomaturewithand expandtheusecasesoftheDirect Protocolandensuretheclientswillnot outgrowtheteam’scapabilitiesorfind themselveswithtechnologythatisnot stayingabreastofanevolving healthcaretechnologymarket.

FutureProspect

ThenewMaxMDmobileappis availabletodayonAndroiddevicesand willbereleasedshortlyontheiOS platformaswell.Designedforpatients andproviders,theMaxMDappenables userstosecurelycoordinatecarewith healthcareprofessionalsandgivesthe abilitytoquerymedicalrecords wherevertheymayresidesimplyby sendingaDirectMessage.By combiningtheDirectProtocolwith FHIRAPIs,theMaxMDappleverages thescalabilityplustrust-in-identityof Directtoauthenticateandauthorize HL7requests.

NIJHAWAN GROUP:

Successfully Adding New Business Every Five Years To The Core Business Of Travel

Withover45yearsofexperienceinIndia, NijhawanGroupisoneoftheleadingtravel conglomeratesandhasvastlydiversified entitieswithintheTravelIndustry

NijhawanGrouphasahistoryofsuccessfulbusiness partnershipswithleadingairlinesandhotels.Infact,the companyhassuccessfullyrepresentedBritishAirwaysand

Arjun Nijhawan, Executive Director

AmericanAirlinesfor35yearsandhasdecadesof experiencewithanarrayofmajorinternationalairlines. NijhawanGroupalsorepresentsatophotelschainacross

theworld.Withaworkforceof1200employeesand47 fullyautomatedandwell-locatedofficesacrossIndia,Far East,MiddleEast,AfricaandEuropethegroupcontinuesto growandstrengthenitsnetworkofservices.

NijhawanGroupdiversifiedintotraveltechnology,hotel representations,outbound&inboundtourism,retail, e-commerce,angelinvestmentstomanystart-upsinthe digitalworld,mobileappdevelopingservices(e.g,Dineout, InShorts)andfoodindustry.Understandingthe responsibilityofthecorporateorganizationtowardsthe society,CSRverticalwasintroducedunderthenameof CKRDTFoundation.

DesignerofNijhawanGroup

ArjunNijhawanisExecutiveDirectorofNijhawan Group.HehascompletedhisBBAfromTemple University,U.S.A.specializinginEconomicsand Internationalbusiness.HegraduatedfromtheAmerican EmbassySchool.Heisresponsiblefortheretailverticalof theNijhawanGroup.Injustthreeyearshehasexpanded theretailbusinessto24stores.Heisinvolvedinplanning, executingandensuringsmoothoperationsforthestores whicharetodayfranchiseeoftopconsumerbrandsinthe world(Adidas,Levis,andBenetton).

FoodSectordoesn’tfacethechallengeofdigitalizationand henceforth,NijhawanGrouphasdiversifiedintothefood sector,underthenameofFork‘n’Spoon.Havinghandled morethan1000events,itrepresentsanewstyleofcatering servicesthattranscendsalifeeventintoasurreal experienceofalifetime.Inashortspanofthreeyears,Fork ‘n’Spoonhasbecomeabrandinitself.Theinnovativeand

enthusiasticculinaryartistsare conscientiouslyengagedinservingup to5000peopleforoneevent.Fork‘n’ Spoonfounder,ArjunNijhawan, believesinbuildingstrongprofessional teamsthatworksmartly,with excellenceindeliverymechanisms.

InspirationbehindtheSuccessof NijhawanGroup

NijhawanGrouphasacommonsetof traitsthatfosterexcellence, productivity,andcamaraderie.Every fiveyearsthegrouphasbeenableto comeupwithalong-termvisionfor theirbusiness.Theexcellencethatthe groupachievedinthecorporateworld isbecauseofthedistinctvisionof sustainableprogress,innovation, competitiveness,quality,and sustenance.

AfterbeingdistributorsforBritish AirwaysandAmericanAirlinesin India,NijhawanGroupdecidedtostart anofficetotakecareofalltheneedsof passengers,startingfromsmalltowns tometropolitancitiesacross India-underoneroof,whichwasa uniqueandunheard-ofconceptinIndia inthe90’s.Thegroup’saimwasto maketravelalessdauntingtaskfor passengers.Then,whentechnology begantakingrapidstrides,thegroup hadthevisionofthecompanymaking itsownonlineportal.Thegrouptoday isIndia’sbiggestB2Bportalintravel.

Inthedesiretodiversifyindifferent businessesbeyondtravel,thegroup decidedtoenterretailsector The grouprealizedthegrowingdominance oftechnologyintravelandretail businessandthoughtoffoodindustry whichwouldremainuntouchedby digitalization,sothegroupdiversified

‘‘ ‘‘

We believe that every five years one has to change the style of business by keeping in mind the societal changes for longer sustainability of any business

intothefoodindustry Thegroup believesthatitisimportanttohave foresightvisionandworkaccordingly intrendingdirection.

PresentScenario

Atpresent,thegrouphasofficesin45 citiesacross19countries.Thegroup has24retailoutletsofAdidas,Levi’s, andUnitedColorsofBenettonin India.Thegroupalsomakesangel investmentsinmanystartupsinthe digitalworld,mobileappdeveloping services(e.g.Dineout,InShorts).Fork ‘n’Spoonisnowabrandinitselfand cancaterupto5000peopleforone event.

BenefitsfortheClients

NijhawanGrouptakescareofthe holisticneedsofpassengers,starting fromticketing,inbound&outbound

tourismandhotelstayalloverthe world.AtFork‘n’Spoon,Groupaims tobringexcellentqualityandexquisite culinarydelicaciestoallevents.Fork ‘n’SpoonisDelhi-NCR’spremium cateringservicecompany.TheGroup’s stateoftheartkitchenandexperienced teamofChefsandFoodDesigners worktocreateastandoutexperience forallpartiesandoccasions.

Challenges

NijhawanGroupcontinuestowork withchallengesbyupdating technologyandhavingtheirreachin 45cities.Further,theGroupis investingininnovationand up-gradationintheuseoftechnology andrespondingtothemarketdemands bydiversifyingintheretailandfood industry.

FutureActionPlan

Afteraddinganewbusinessinevery fiveyearsthegroupmayexpandfood industryintodifferentcountrieswith theirownbrand.

Groupvaluessocietaldevelopmentand planstoinvestinsocialprojects affectingtheglobalenvironmentin theircorporatesocialresponsibilities andskilldevelopmentintherural areas.

Murray Oles President

TShift that broke the pendulum he

About the Author

Murray Oles is the President of CHALEX Corp. The company is specialized in Workow Management for Marketing Communications Projects through the use of SmartFlo and integrated third party tools.

Corporationsareshiftingtheir marketingservicesin-house andre-definingrelationships withtheirsuppliers.Thisisastrategic shiftbroughtaboutbyaconfluenceof technical,socialandpoliticalchangeon aglobalscale.Atthecoreofthis movementisthecorporation’sneedto controlglobalbrandmessagingquickly inanincreasinglyregulatedworld.Is thisatemporaryshiftoristheremore toit,andhowfarmightitgo?

Theriseofmobilecomputingcombinedwithanexplosion inSaaSsoftwaredevelopmenthasledtomoreintuitive purpose-builtapplicationswithbuiltinlearningtools.The neteffectisthatcorporationscandomuchmorewithless. Hence,therapidlyacceleratingmovetotakeinternal controlofthecorporateglobalsupplychain.More specifically,controlofprocess,digitalassets,resources,and thebrandmessage.Evidenceoftheshiftcanbeseenin globalcorporationslikeP&Gwhoinrecentyears consolidatedtheirpackagingprepresssupplychainfrom hundredsofcompaniestoonlythree.TheANA (AssociationofNationalAdvertisers)committeefor in-houseagenciesincludesmembersfromhundredsofthe Fortune1000.AGooglesearchrevealsmanyrecentarticles detailingtheriseofin-houseadagencies.

Thedriversofthisshiftareaffordableandeffectivenew technologyandtheneedforspeedtomarket.Thevalueofa middlemancontrollingportionsofthemarcomworkflow hasdiminished.Thisdoesnotmeanthateverythingisbeing producedin-house,justinternallycontrolledandmanaged byin-housestaffwhoaredefiningnewbestpracticesfor theiragileenterprise.Manycompaniesgobackandforth betweeninsourcingandoutsourcing,butthistimeitis different.Companiesarefocusedonprocess,anditisnot justmarketing,legalandbusinessanalytics,recruiting, employeeservicesandevenprovidingin-househealthcare.

Withchangecomesopportunity.Demandforbusiness processmanagementtoolsisgrowingrapidly.Manynew companiesaredevelopingSaaSproductstofurtherenable theagilebusiness.Onlineworkflowmodelingandbusiness processmanagementtoolsarebecomingmainstream.File sharinganddigitalassetmanagementservicesarewidely accepted.Integratingtheseservicestomeetthe requirementsofaprojecthasneverbeeneasiernowthat RESTfulAPIshavebecomewidelyavailable.Artificial intelligenceappliedtobigdataanalyticswillprovidethe agilebusinesswithinsightspreviouslyinconceivable.Best ofall,theenterprisecansecurelyaccessmostSaaSservices withoutmakinganyupfrontinvestmentsorlongterm commitments.

Atthecoreoftheagilebusinessisanintegratedbusiness processmanagementplatform.Thisisthetoolthatenables distributedprocesscontrol.In-houseisonlypracticalwhen thetechnologyenablesthestafftodoanorderofmagnitude morewithless.BPMsystemscapturehugeamountsofdata

thatcanbeanalyzedasaserviceinreal-time.Theabilityto analyzeanycombinationofprocessandbehavioraldata yieldsvaluablepredictiveinsights.Standardssuchas BPMNnotationandtheXPDLfileformathaveallowed developerstosimplifytheuserexperiencefordefining, managing,andsharingprocessmapsacrossBPM platforms.Avirtualtaskcanautomaticallyserveupthe toolstheuserwillneed.SaaStoolshaveonethingin common.TheycanbecalledthroughaRESTfulAPI withouttheneedforasoftwaredeveloper Theworkflow canbeconfiguredtoinvokeaccesstotoolsbasedonthe natureofthetask.Forhealthcareworkflowsadigital radiologyfileformat(DICOMWeb)enablessecure cross-platformviewingandcollaborationoverapatient’s scannedimagesandmedicalhistory.

Businessagilecompaniesadjusttomarketconditionsfaster byadoptingacultureofmanagedchange.Itisnolonger acceptabletobesodisconnectedfromyourprojectsthat youcan’tevenaccessyourownbrandpackagingand promotionfiles.Thesameistrueforlegal,regulatoryand compliancework.Theagilecompanycontrolsallofthese processes.TheirDAMenabledBPMsysteminteractswith aSaaSreportingservicelikeEZBIthatconcatenatesand reportsondataacrossdistributedsystems.Lean manufacturingandSixSigmaprogramsareusedto configurethesesystemstomonitorcompliancetoregulated processes.

Thesechangesarefarmoreprofoundthanmayappearon thesurface.Thegigeconomyisfuelingavirtualcottage industrythatcirclestheglobe.Projectmanagersare increasinglyindemand.ThisisnotjustanITthing,every businessrunsonprojects.Thecertifiedprojectmanagement professionalPMPisanewcollegecertification.Rachel BurgerinaCapterraarticleexplainedThe5BiggestProject ManagementTrendsShaping2018.Inbrief,“business agile”isthenewwayofdoingbusiness.Avisittothe Fiverr.comwebsitewillshowhowoneSaaSserviceis bringingbuyersandsellersofcreativeservicestogether

Thisin-housetrendisnotjustanotherswingofthe pendulum.

NLS-1 PHARMA AG (NLS)

New Era in the ADHD Space

Establishedin2015,NLSisaSwissbased clinical-stagebiotechnologycompanyfocusedon developingnovelandinnovativetreatmentsfor Attention-eficit/hyperactivitydisorder(ADHD),providing superiortreatmentalternativestoexistingtreatments.

ADHDisoneofthemostprevalentpsychiatricdisorders inchildrenandadultsworldwide.First-line pharmacologicalmanagementiswithpsychostimulants,

Alex Zwyer, Co-founder & CEO

suchasmethylphenidateandamphetamine,whichare ScheduleIIcontrolledsubstances(C2,pertheUSDrug EnforcementAgency[DEA]).WhileC2stimulantsare highlyeffectiveforADHD,stimulantsaremisused

recreationallywithbothdiversionandabusebeing commonproblems.Furthermore,notallindividuals respondoptimallytoortolerateC2stimulantsbecauseof adverseevents.Non-stimulants(e.g.,atomoxetineand alpha-2agonistssuchaslong-actingclonidineand guanfacine)areFoodandDrugAdministration (FDA)-approvedforADHD,butefficacy,overall,isnotas robustaswithC2stimulants.Moreover,thetolerability profileisnotnecessarilysuperiortostimulants.

The “holy grail” in ADHD is yet to be developed: a therapeutic agent as effective as a stimulant and at the same time as safe as a non-stimulant.

MazindolCR(MoA:dualpan-monoaminereuptake inhibitor/Orexinreceptortype2partialagonist)isa novel,proprietary,controlled-releaseformulationofa medicationthatwasinitiallydevelopedfortheshort-term treatmentofobesityin1973,andwithdrawnfromUnited States(US)/Europeanmarketsby2002dueto commercialreasons(notduetosafetyorefficacy).When marketed,mazindolimmediaterelease(IR)wasa ScheduleIVcontrolledsubstance(C4,pertheUSDrug EnforcementAgency[DEA]).Arecentphase2study providedthefirstevidencethatmazindolCRis efficaciousandwelltoleratedinadultswithADHD. MazindolCRhadarobusteffectonADHDsymptoms, withalargeplacebo-adjustedeffectsizeof1.09.The magnitudeofthiseffectwascomparabletowhatis typicallyseenwithexistingC2stimulants,suchas methylphenidateCR,lisdexamfetamine,d-amphetamine extendedrelease(XR),andmixedamphetaminesalts,and muchhigherthanforatomoxetine.Theleastsquaremeans (LS)meandifferencebetweenmazindolCRandplacebo onDay42wasfoundtobeconsistentacrossallsensitivity analyses,establishingthatthelargeeffectsizewasnot

biasedbyanyofthestatistical methodsused.Inaddition,onsetof actionwasrapid;separationfrom placebowasseenatthefirst post-treatmentdatapoint,after1 weekoftreatment.Further,therewas asignificantlyhigherproportionof excellentrespondersandresponders ontheClinicalGlobalImpression (CGI-I)(muchorverymuch improved)byDay14;thisfinding standsincontrasttothetimeofonset ofeffectforFDA-approved nonstimulantagents(e.g., atomoxetine,guanfacine,and clonidine),whichcantakeupto4 weekstoachieveefficacy

Althoughtheexactmechanismof action(MoA)isuncertain,the pharmacologicprofileofmazindol suggeststhatitmightbeusefulfor treatingADHD.MazindolCRis uniquefromotheravailable medicationsforADHDbecausenone ofthecurrentlyapproved pharmacologicaltreatmentsare consideredSNDRIs,nordothey promotearegulatoryeffecton 5-HT1A,5-HT7,orthehypothalamic orexinsystem.Orexinfibersare denseinbrainregionscrucialfor wakefulnessandarousalparticularly thelocuscoeruleusthatcontains adrenergic,noradrenergic, histaminergic,andserotonergic neurons.Orexinneuropeptidesare knowntoplayimportantmodulatory rolesinsleep/wakeregulation, motivation,reward,aswellas emotionalandattentionalregulation.

MoA and clinical results with mazindol CR are very exciting and could potentially pave the way for a game-changer in the ADHD space.

‘‘

We serve our patients through designing affordable, safe and effective the rapeutics to safeguard and empower the brain throughout all stages of life

‘‘

PioneerofNLS

AlexZwyeristheCo-founderand CEOofNLS.Heisanaturalleader andstrategistwithatrackrecordof producingextraordinaryresultsfor morethan20years.Hiscreative, entrepreneurialandresultsoriented

personalityhasdrivenNLStosuccess ingrowingthecompanywith world-classpersonnelindrug formulationandclinicaltrialdesign. Asthecompanyprogressestoward executionofthephaseIIIclinical trialstheyplantoprioritizeengaging regulatoryauthorities,addingtop-tier talentthatenablesverticalintegration andbuildingonalreadystrong relationshipswithKeyOpinion Leaders.

“Our multidisciplinary Team, led by professionals with a long track record in drug development and management, relies on highly skilled personnel with unique competence in developing integrated solutions,” saysAlex.

PURE Canadian Gaming: Making GOOD Things Happen

for Other People

PURECanadianGamingisthelargestandlongest runningcasinooperatorinAlberta,Canada.

Additionally,PURECanadianGamingcontinuesto beattheforefrontoftheAlbertaprovince’sgaming industrywithimplementationofitsguestloyaltyand rewardsprogram,superiorservicestandards,andexciting entertainmentexperience.TheAlbertagamingindustry, whichparallelsthelocaleconomictrends,encountered toughtimesoverthepastfewyearsduringtheeconomic downturn.Consequently,withthecurrentpositiveshiftin theeconomy,Albertacasinosareenjoyingarenewedsurge andthepromiseofincreasedgrowthandrevenues.

Asthestandardsetterwithintheprovince,PURECanadian Gaminghasmaintaineditscompetitiveedgeviaproperty

George Goldhoff, President & CEO

upgradesandrenovations,therebyencouragingrepeat visitationandenhancedcustomerexperience.Thecompany hasinvestedinimproveddiningoptionswith

world-renownedchefdesignedmenus,aposhand innovativestate-of-the-artentertainmentfacilityat CasinoYellowhead,theprovince’snewestpokerroomat CasinoCalgaryandthecity’sbestbanquetservicesat CasinoLethbridge.CasinoEdmonton,currentlythehighest slotgrossingcharitycasinointheprovince,isslatednext foracompleteupgrade.PURE’spatronsenthusiastically welcomedtherecentopeningofCasinoYellowhead’snew PearlShowroom,aroomtrulyuniquetothemarketwithits sophisticatedyetrelaxedambiencebringingtothecitya higherlevelofentertainmentacts.ThePUREteamtakes obviousprideintheirupgradedcasinos,andthatprideis reflectedintheoutstandingservicetheyprovidetothe casinopatrons.

MaestroofPureCanadianGaming

GeorgeGoldhoffisPresidentandCEOofPURE CanadianGamingbasedinEdmonton,Alberta.Hebringsa widerangeofexperience,leadership,andexpertisetothe casinoandhospitalityindustry

GeorgewasrecruitedtoassistintheopeningofSteve Wynn’s,Bellagio,LasVegas’firstFiveDiamondcasino resort.HecontinuedtoworkwithMGMCorporationatthe FourDiamondMississippiproperty,theBeauRivage ResortandCasino,laterbecomingGeneralManagerof GoldStrikeHotelandCasinoinTunica,Mississippi.

Throughouthiscareer,Georgehasbeenprivilegedtolead teamsatsomeofthemosticonichospitalityvenues,suchas TheRainbowRoomandThePlazaHotelinNewYork. GeorgeisagraduateoftheUniversityofMassachusetts, AmherstandholdsanMBAfromColumbiaUniversityin NewYork.Georgeisthevisionaryandthedrivingforce behindPURE’ssuccess.Hisenthusiasmandenergyisnot onlyinspiringbutalsoinfectiousleadingthePUREteamto striveeverhigherdaily

“Since joining PURE Canadian Gaming, I’ve been creating a new culture from the ground up that gives our guests more than just a fresh coat of paint, but a feeling that they are truly valued and appreciated. We can build ornately

appointed luxury casinos, but if people come in and our employees don’t make a connection with the players and patrons, then all of that investment is for naught. Building that connection begins with recruiting and training the right people. One of our main areas of focus for the company over the last few years has been creating an internal culture that encourages employee engagement and rewards those who go out of their way to enhance the guest experience. Communicating effectively and being good at listening and responding to our teams is very important to us, and we focus on these things daily. I know we have done a great job in building and instilling this culture of service as our guests have shown us their appreciation through their repeat visits and positive comments. We may be in the casino industry; however, in reality, we are first and foremost in the business of entertainment. It’s all about entertaining the guests, and as such, we need to consistently deliver that exceptional service experience every time,” saysGeorgeabouthisjourney ofimprovementsovertheyearsat PURECanadianGaming.

ExcellentServiceBeginswith BuildinganExtraordinaryTeam PURECanadianGamingbelievesthat teamdevelopmentisthekeyto success.Inatimewhenmany employersarereducinghoursaswages andcostsrise,PUREoffersmore internaltrainingforalllevelsof employeestohelpthemreachtheir potentialandprovideopportunitiesfor advancement.Whetherthetrainingis developedin-houseorprovidedby theirexcellentexternalresources,the companyknowsemployee developmentleadstoincreased employeeengagementandretention.

‘‘

We pride ourselves on our service standards always looking for ways to do things more efficiently and more effectively. We hold ourselves accountable and guard ourselves from becoming complacent or satisfied with the status quo. ‘‘

PUREbelievesthatinorderforthe stafftomakegoodthingshappenfor others,thecompanyfirstmakesgood thingshappenforits1000employees. Withemployeerecognitionprograms suchastheirEmployeesoftheMonth, andLeadersoftheQuarter,these programsculminatewithhuge year-endcelebrationsateveryproperty Happyemployeeswhofeel acknowledgedandvaluedinevitably leadstosatisfiedcustomers,whichthen leadstoincreasedbusiness.

CustomerSatisfactionistheMotto

PURECanadianGamingisproudof introducingPURERewards,Alberta’s bestcasinoloyaltyprogram,andhas recentlyre-launchedtheprogramto addressandsupplementadditional benefitsandrewards,inresponseto

membersandguests’feedback.Alberta isthelastjurisdictionintheworld withoutthesupportofthe carded/trackedplay Allcasinosoutside ofAlbertautilizethecarded/tracked playasthestandardfordatacollection andfordeterminingplayerworth.As such,PUREdevelopeditsexclusive CRMplatform,tobettertargetand establishplayerworth/valueina data-lessenvironment,thereby allowingthecompanytobetterreward andrecognizeguestloyalty

MissionandVision

Asaservice-orientedcompany,PURE CanadianGaming’smissionexistsasa guidingprincipleforitsproperties everysingleday,ineveryinteraction withitsteamsandtheirguests. “MakingGOODthingshappenfor otherpeople”isnotsomuchamission asitisawayoflifeforPURE CanadianGaming.

PURECanadianGamingcontinuesto evolveandcontinuestobeemployee andcustomerfocused.Thecompany capitalizesonitsstrengths,everalertto freshopportunitiesforexpansionand improvement.

PURE’sleadershipteamishighly engagedandendeavorstobethebest withintheindustry Theyhavean entrepreneurialapproachtotheir business,liketothinkoutsidethebox, andcontinuallylookforwaysto improve.

new

DECIDING Factors InvestingINTO NEWTechnologies WHILE

Reachingouttonew opportunitiesandinvestingin them,ismorelikelytobe consideredasanart.Witheachday passing,advancedtechnologiesare oftentighteningtheholdonbusiness markets.Ithassortofbecome mandatoryfortheenterprisestoadapt withsuchnewadvancementsinorder toattaincontinuousgrowingculture. Implementationofupgraded technologiesbringsoutnumerous benefitstoanenterprisewhichmainly areinterrelatedwith

revenue-generation.Asamatterof fact,workingalongwithtoday’s technologyaremorebeneficialand tranquilascomparetoearlytraditional methodologies.

Whereoncetherewasone,ortwo, fundamentaltechnologicalchangeon thehorizon,nowthereareseveral; makinginvestmentmoredifficultfor theenterprises.Acommonlyused phrasestatesthatwinningdoesn’t occuronbettingwhathashappened,or whatishappening,butonwhatwill

happen.Thus,enterprisesgothrougha seriesofanalysiswhichhelpsthemto predictfuturebenefitsaswellasthe consequences.Themarketisfilledwith varioustechnicalsolutionproviders whichprovideenterpriseswithvarious technicalimplications,ifneeded.But, it’smoreimportantforanenterpriseto choosethetechnologyaspertheir needs.Mostlyenterprisesadapt advancementsdependingontheir compatibilityratiowithrespecttotheir productsandservices.But,thereare variousotherparameterswhichactasa

decidingelementinordertodetermine thesuitabletechnologyforone’s growth.Dependingonthe retrospectivepersona,suchfactors allowanenterprisetoanalysisthe real-timestructurewithavailable technologytoputforththeinvestment strategies.

Outlook on essential factors before investing

ReachingOutTotheSuccessful EarlyAdapters

Ideaspreadfasterthanair;butit dependshowintensifiedtheideais. Everytechnologymustbetested beforeitsimplementation,eitherthe companycanitselfbethefirstoneto acclimatizeoritcanjustwaitforelse todoso.Thedecisionofbeingthefirst adapterbringsupmaximumamountof

riskbut,ifthecompanysucceedsin achievingtheirdesiredgoalsthen,that companyisconsiderablyknowntobe groundfloororbenchmarkforothers. Apartfrombeingafirstonetoadapt,a companycantakereviewsofother entitieswhohadhaveusedorbeing usingthesametechnology.Alittle researchcandigoutalltheinformation requirestodeterminewhetherthe technologyiscapableenoughto processtheworkmoreefficiently

UndeniablyEfficientUnderFewer Resources

Nonecanpredictthefuture,butcanbe prepareforit.Whileimplicatinganew technology,anenterprisefocuses mainlyonthebigcontextratherthe littlestuffs.Successdoeshappenby creatingalargerpicture,butitdo needsthoseunderstatedamenitiesto

driveitfurther.Whetherthenew technologyishugeortrifling,itshould becompatiblewithexistingsystemas wellasshouldrequirefewresourcesto match-uptheneeds.Inmostofthe cases,theadaptedtechnology completesthetaskbyutilizingmore resourcesthanitshouldhave.This issuedoesgetresolvedafteruncertain time;asdisruptionoccursintothat technologyleavingenterprisesto re-implementtheupgradedversion, resultingintomorelossratherthanthe estimatedprofit.Inordertoovercome suchmatters,it’sbettertostudyand thenchoosethetechnologywhich satisfythecurrentsituationsandcover uptheprocessesunderexistingmeans.

Technologies to invest into:

Thereisrangeofvariedtechnologies availableinthemarket,whichis

single-handedlydrivingthedigital world.Followupwithsuch technologiestoupliftanenterpriseto thedesiredheights.

Blockchains—everythingisgetting digitalized,andsoismoney. Blockchaintechnologywascreatedto easyupthemoneytransactionprocess inamoresecureway Asperitsname, blockchainischainofanencrypted block-likestructurewhichholdsthe dataofusersmoreprecisely.This technologyisverymuchhardtocrack throughexternalsourcesasitentailsa seriesofcomplexprogramsfor encryption.Soimplementingsuch technologyinanenterprisetransaction processwillallowtheuseofdigital currency.Oneofmany,Bitcoinis statedtobethebestexampleofdigital currencywhichusesblockchain technology.

FogComputing—alsoknownascloud computing,arebeendiversifiedto

variousfieldsandsectorsofthe enterprises.Itsenormousdata computingcapacityhelpsenterprisesin savingsubstantialamountofmoney whichwasoftenspendonbigdata storages.Thisopen-sourceoperating softwareprovidesenterpriseswitha secureandbetterwaytostorecompany data.Thiscloudisutilizedfor commercialaswellaspersonal purposes.

ArtificialIntelligence technology wasintroducedinlate90’s,duetoless knowledgeortechnological gratificationitneverdidcameinto lime-light.But,ITintellectualswere sureenoughthatonedaythe technologywillwitnesstherise.And now,AIhasachievedaplacein enterprisesaswellasinindividual’s lives.EstablishingofaperfectAI systemmighttakesomemoretime,as itincludesadvanceandcomplex programmingstructure.ThisAIwith thehelpofMachineLearningcan

autonomouslygeneratesolutionsto anykindproblemswhichwillsavea lotoftimeofanenterprise.Infuture, therearepossibilitiesoftheutilization offully-operatedAIbymany enterprises.

Thesearethefocusedtechnologies whicharenotonlyhelpingan individualtovisualizethefuturebut also,bringingitintoreality.Hopefully, suchadvancetechnologieswillbeseen everywheresoon.Anyhow,likeothers theseadvancementsmayalsoface technologicaldisruptionbyupgraded innovations.Hence,itisobligatoryfor theenterprisestodeterminesuitable technologybyconsideringabove factors.Thesetechnologieswillactas abackbonetoenterprisesinorderto achievegreatsuccess.

ROOMAR: Empowering the AR-commerce with Vision and Innovation

Furnitureisanintegralpartofahouse.Inotherwords wecansaythatitislikethemeatandpotatoesofa meal.Ahomewithoutfurnituredoesn’thavemuch charm.Itmakesyourhomewarm,welcomingand complete.Whenbuyingfurniture,itisimportantthatyou pickupfunctionalandtimelesspiecesthatwillfityour spaceandbudgetinjusttherightway

Isitpossibletotryoutandseehoweachandevery furniturepiecethatyouplantobuywouldlookinyour house?YouranswermightbeabigNO,buthelloyouare

wrong.ThankstoadvancementsinArtificialIntelligence, youcannowvisualizefurnitureinanypartofyourhouse withthehelpofAugmentedReality(AR)andseeifitfits perfectlyinyourlivingspaceandstyleornot.

EnrichingUserExperienceviaImageRecognition Algorithms

FoundedinNovember2017,RoomARisatechstartupthat isoriginallybasedinBerlin.Thiscompanyaidsrevenue increaseofitsclientsbyprovidingsolutionsthatinvolve thelatesttechnology.Thetechnologyusedinthisappis basedonaugmentedrealityandartificialintelligence.The companyparticipatedinthepopularAxelSpringerPlugand PlayAcceleratorprograminBerlin(nowAxelSpringer PorscheAccelerator),andtheyweresosuccessfulthatthey gotfundedevenbeforetheprogramcametoanend.Along withateamofexceptionallyskilledprofessionals,the companyisabouttolaunchitsfirstproduct,i.e.RoomAR.

RoomARismodularsoftwarethatistargetingthe manufacturersandtheretailersofthehomefurnishing industry Thisapphelpsthemanufacturerstoincreasetheir onlinesalesandalsogetsdata-basedbusinessinsights.The app“usesstate-of-the-arttechnology”andthebestpart aboutitisthatitsuserfriendly TheRoomARcore visualizesthevirtualfurnitureproductintherealworld usinganaugmentedrealitymobileapp.Theappalso recommendspersonalizedproductsaccordingtothestyle andtasteofeveryindividualusingthisapp.Thisappcanbe highlyusefulatshowroomsandtradefairsandalsoforthe endusers.

AbouttheVisionaryandEntrepreneurialLeader

Mrs.NaimahSchütter,CEOofRoomAR,has tremendousunderstandingfordatadrivenbusiness.Shehas aknackforstrongsalesandisacontemporaryartand designenthusiast.Herinnovativeandcreativeideashave helpedherachievewhatevershehasworkedontilldate. Herexperienceworkingacrossvariedindustries,like Oracle and The unbelievable Machine Company,has brusheduphersalesandkeyaccountmanagementskills. ShealsoownedanartgalleryatBerlin’sfamous

Naimah Schütter, CEO

Auguststrasseandthisisthereasonshe thinksonthelinesofdigitization combinedwithasenseoffineartsand aesthetics.

Naimahasserts, “AR is a technology that scales imagination and brings products to life. A sheer fascination for AR and the potential of a market with an estimated annual growth rate of 40%, led to the establishment of RoomAR.”

EnvisioningIncredibleExperiences withAR

Technologicaladvancementshave alwaysbeenextraordinaryandleftus inawe.Usingthistechnology RoomAR,canbringproductstolifein avisualway Wehaveallhadto experiencethistoughdecisionmaking phasewherewehadtodecideonthe furniturewithoutbeingsureofhowit wouldlookinyourhouse.With RoomAR,thisproblemissolved forever Youcannownotjustseehow aproductwilllookinyourhousebut canactuallyseeitbeingkeptina particularroom.Thisappisnotjust fascinatingbutsuperusefultoo.The teamdevelopingRoomARplansplan tosetveryhighstandardsbothin designandTechnology Thisapphasa verydeepunderstandingoftheuser’s preferencesandthesepreferencesare givenbacktotheinteriorindustryin theformofaggregateddataanalytics toB2B.

FacingChallengesHeadOn

Opennessfornewideasandaspirations withoutanyfearhasleadtothesuccess ofRoomAR.Thetalentedteamof RoomARplanstoshunoffthefearso thattheycanreachtheepitomeof

‘‘

We believe that creativity can flow, when you feel comfortable and are free to do what you are best at

‘‘

Futureofthecompany

RoomARpositionsitselfasoneofthe keytechcompaniesempowering AR-Commercetoacceleratesaleand increaseefficiency Thecurrentfocus ofthiscompanyisontheinterior marketandslowlyandsteadilythey plantoexpandfurther.Thereisahuge scopeofgrowthintheIndustriesthat aresellingconsumergoods.They considerthatthecombineduseof augmentedrealityandartificial intelligencebringslotsofvaluetoboth B2BandB2C.Witha multidimensionalbusinessmodelanda hugepotentialtopositiondifferent industry-specificsolutionsfor visualization,recommendationand dataanalytics,RoomARisontheir waytotremendousgrowthand success.Theyaimtobecomean attractive,coolemployerandaleading techcorporationortosayitinown words:Thenextdimensionofretail. success.Theybelievethatwiththe helpofARtheywillbeabletochange thewayeveryoneperceivestheworld. Agoodbalanceiswhatkeepsthis companygoing.Theapplicationsthat arebeingdevelopedarebringingvalue todifferentindustries.Tobringthese applicationsinthemarketsome courageousfirstmoversarerequired. JustasRoomAR’screativityis fosteredbytheirabilitytostandup againsttheconsensus.

RoomARisaverynewandimpressive wayofshopping.Imaginethatyoucan pictureacoffeetablefromafurniture websitestandingrightinfrontofyou, youcanwalkarounditandwithjust oneswipeyoucanchangeitscolorand itsposition.Thisexperienceissomuch funthatitcantakethesalesofa manufacturerorretailertojustanother level.

SECEON:

Empowering Enterprises and MSSPs to Proactively Detect and Stop Known and Unknown Threats in Real-Time

Today’sorganizationsaretooslowtoidentifyand stopcyberthreatsfrominflictingdamageoncethe organizationisbreached.Thedemandtodetectand respondtobreachesinreal-timespurreddevelopmentof Seceon’sinnovativeOpenThreatManagement(OTM) platformandthecompany’smissiontoempower enterprisestodetect,respondtoandeliminateallknown andnewcyber-threats.

Seceondevelopedanautomatedapproachthatdeploys analysisofalltraffic,flowsandprocessesinandoutofthe networkandcorrelatesthemnear-simultaneouslywith behavioralanalytics,recognizedandzero-dayexploitsand policiestoidentifythreatsandproposedresponsesinnear real-time.Moreover,thisapproachcaneasilybedeployed withinafewshorthoursinanysizeorganizationwithlittle tonocybersecurityexpertiserequiredofanenterpriseor serviceproviderstaff.

IntroducingHighlyReliableSafetySolutions

Seceonisfocusedonenablingorganizationstoseecyber threatsclearlyandquickly,stopthreatsfrominflicting extensivedamagethroughsurgicalcontainmentand eliminationandtopredictinsiderattacksthrough

behavioralthreatdetectionmodelingandmachinelearning.

Seceon’sOTMPlatformempowersManagedSecurity ServicesProviders(MSSPs)andenterprisestodetectand eliminateorcontainallknownandunknownthreatsin real-time.Theplatformconsumesrawdata(packets,logs, flowsandidentitiesetc.)andextractsfeaturesfromitallto provide;

· Comprehensivevisibilityofalltheassets(applications, services,usersandhosts)

· Proactivethreatdetections(drivenbydynamicthreat models,machinelearningandAIwithactionable intelligence)

· Automatedcontainment/eliminationofthreatsin real-time

· ContinuousComplianceandReporting

Innovator

ofSeceon

ChandraPandeyistheFounderandCEOofSeceon.He isanexpertindatacenterarchitectureandhighlyscalable networksolutions,andaprovenbusinessleaderwithmore than20yearsofexperiencedevelopingandmarketing innovativetechnologysolutions.BeforefoundingSeceon, ChandrawasGeneral ManagerandVicePresident ofPlatformSolutionsatBTI Systems.Heledaglobalteam throughthecreation, developmentandlaunchof theIntelligentSecureCloud Connectplatformtomore than20Web2.0-focused customerdeploymentsinless than18months.Chandrahas alsoheldseniorleadership rolesatJuniperNetworks, InternetPhotonics(Ciena), Lucentand3Com(HP).

Chandraisaninspirationalleader, empoweringhisteamtotakeonthe continuallyevolvingcybersecurity challengesfacingbusinessestoday, creatinganewmarketcategoryinthe process.Chandrahasrecruitedsomeof thebesttalentintheindustrywiththe passionanddrivetobuild “CybersecurityDoneRIGHT,” assemblingexpertsinmachineleaning, AI,bigdata,networking,security modelinganduserexperience.

SourceofMotivationtobecome CybersecurityExpert

Personallyaffectedin2015byadata breachandthelossofprivateidentity andcreditcardinformation,Seceon’s founderswerequicktorealizethat conventionalperimeterand half-measurebehavioralcybersecurity approacheswereincapableof protectingtheenterprisefrom inevitableattack.Anewapproachwas neededtohelporganizationsseeand stopthreatsthemomenttheyhappen insteadofhours,daysormonthslater

UnmatchedOfferingsthatPut SeceonApart

Seceon’sOTMPlatformprovidesthe industry’sfirstandonly fully-automatedthreatdetectionand remediationsoftwaresystem.Its subscription-based, environment-agnosticsolutiondetects allformsofthreatsastheyhappen, withouttheneedofhuman intervention,andautomaticallystops theminminutes.

Seceon’s solutions are unique in the following ways:

· Itcandetectknown,aswellas neverseenzero-daythreats leveraginganadvanceddata collectionandanalysis,machine

‘‘

We

are laser focused on Comprehensive Visualizing all assets, Proactively Detecting all known and unknown threats and Containing and Eliminating then in real-time with continuous monitoring, Policy Management and Compliance Reporting

‘‘

learning,patent-pending predictiveandbehavioral analytics.

· Itsarchitecturecanprocess billionsofinputsandgenerate correlatedoutputsofallrelated threatbehaviorinseconds.Allows forimprovedthreatdetection whileminimizingfalsepositives, italsoreducesthenumberof threatactivitiesthathavetobe analyzed.

· It’sfullyautomated,utilizing dynamicrulesets,meaningit neverneedsnewrulestobe added,neverneedstuning,and neverneedstobemonitored–it doestheanalysisandreportsthe findingsautomaticallyinemails, texts.

· Itstopsthethreat.Dynamically writesrulestofirewallsand switchestostopconnectivityof compromiseddevices.Disables compromisedormalicious insider’scredentials,aswellas isolatethedevicewithexfiltrated data.

BenefitsforSeceonClients

Gainingnotorietyasanaffordable, comprehensivesolutionthatdetects, respondstoandeliminatesthreatsin real-time,Seceonissuitablefor organizationsofanysizeorsecurity expertise,providing:

· Asingleapplicationthatidentifies bothknownandzero-daythreats.

· Automateddetectionandresponse –automaticallydetectsandstops threatsastheyappear,while filteringoutnon-criticalissues.

· Human-independentoperation –automaticallynotifiesstaffof criticalalerts,directsactions,or automatesactionstocontainthe threat.

· Immediate-ROI–bystopping attackersthesamedaytheybegin theiractiveattack,Seceoncan savecompaniestensofmillions spentannuallyaddressingdata losswhiledramaticallyreducing thenumberofcybersecuritytools required.

FutureRoadmapofSeceon

Seceonwillcontinuetoprovidethe abilityforacompanyofanysizeor technicaltalent,tohaveaccesstoits technologytobetterprotectcritical datafromlossordamage.AsSeceon evolvesasacompany,itwillcontinue todevelopasaleaderincybersecurity, whileempoweringitscustomerbaseto detectandstopallknownandnew cyberthreats.Thecompanywill continuetoinnovateandexpandits solution,investinginanapproachthat involvesacombinationofmachine learningandSaaSmodel,tostayone stepaheadofthechallengesinthe securityindustry’sfuture.

The Universality of IoT Technology The Universality of IoT Technology

“

Thegratifying tool for companies to lead ahead -IoT Technology” TheInternetofthings (IoT)isarevolutionarychangeformanysectors likemanufacturing,agriculture,retail,electronic,energy andhealthcarewhichareprogressingtowardstheIoT phenomenontoconnectdigitally.Ithasplacedan opportunitytobuildunusualresultswhichincreasesa company’scompatibility.Enterprisesseeking developmentarefocusingontheuseofreal-timedata managementandIoTanalysis.Manyofthe companiesareadoptingthistechnologytoheighten theirpowerofconsumption.Companiesare mainlyconcentratingonIoTapplicationfrom “sensing”insteadof“doing”togrowits competitiveadvantages.Thiselementempowers organizationsbyallowingthemtotaketheIoT advantageandadoptamore‘innovative connectedapproach’.

InfrastructureManagement–Optimizationof Technology

Newapplicationsarenowenhancingtheirlevelof consumption.Likewise,manufacturingsectorisalso

gettingengrossedandachievingexcellencethroughIoT Techniques.Applicationsareliableformonitoringand controllingoperationsforurbanandruralmanufactures likebridges,farms,andrailwaytracks.Itisthekey featuresoftheapplicationswereIoTinfrastructureis alsousedformonitoringtheconstructionsafetyandrisk managementsystemandoperations.Thismajorfeature representsthemechanismofIoTapplicationwhich worksunderinfrastructuremanagement.BenefitsofIoT Technologyarecostreducing,timereducing,betterin quality,andincreaseproductivity.Ithelpstomakefast decisionsandsavemoneywithreal-timeanalysis.IoT deviceshelptogiveprominentresultsbymonitoringand controllingoperationsusedinallinfrastructurerelated area.

ManufacturingTechniquesareGrowingwithIoT Technology

Inthemanufacturingsector,networkingandcontrolling havebeenusedwithIoTdevices.Itprovidesinformation aboutdataandoperationstability.Networkstatusandthe informationiscollectedinthesystembytrackingIoT device.Manufacturingcontrolprocessdeliver informationaboutindustryapplicationandsmart manufacturingdetailsreceivingformIoTdevice.IoT intelligentsystemenablessharinginformationabout productdemands,servicemanagement,supplychain networks,sensorsandcontrolsystemstogether.Small industriescanalsobeintegratedwithIoTtechnology thatenablesreal-timeoptimization,measurements, productioncompatibilityandsafetymanagement. However,intelligentsystemsaredeterminedasthe significanttechniquethatimpliesuserexperienceand systemsecuritywhichultimatelysavescosts.

IoTTechnologybringsInnovativeFarmingMethods

TheAgriculturesectorisoneoftheindustryto implementIoTtechnologyforstabilityandbetter performance.IoTtechnologyhasbecomeasignificant methodoffarming.Italsooffersdurabilityand functionalitytothewholeprocess.Thecombinationof wirelesssensorswithagriculturalappsandcloud platformsbenefitsingatheringdefiniteinformation relatingtoenvironmentalconditionslike,rainfall, temperature,humidity,windspeedetc.Farmersare gettingcompetentresultsoutofit,andareabletofind real-timeinformationeasily.Linkedwithfarmland,it improvesandautomatesfarmingtechniqueslikeweather information,takingdecisiononqualityandquantity,and minimizesriskandwaste.WithIoTTechfarmerscan findoutdetailedinformationoffarmandsimilarlyknow

whichlandisfertileorwhichoneisdryandpredict futurefields.

IoTTechnologyHelpstoOptimizeEnergy Consumption

IntegratedSensingandControlsystemhelpstooptimize energyconsumption.IoTdevicesareintegratedwith energyconsumptionsystemsinordertomaintain balancebetweenpowergenerationandenergyusage.IoT devicesoffertheopportunitytoremotelygather information.Itenablesadvancefunctionslikeremote controllingandchanginglightconditions.IoT Technologyworkforhome-basedenergysystemwhich providepowerrelatedinformation,energyconsumption andenergyusageathomes.IoTdevicessetgoalsto improveefficiency,reliabilityandsustainabilityofthe energysystem.

MonitoringEnvironmentthroughIoTTechnology

Environmentmonitoringapplicationhasbeeninvolved withsensorstoassistinformationaboutenvironment changesbyidentifyingwaterquantity,atmosphere,air pressureetc.Italsohasfocusonmonitoringmovements ofwildlifeandtheirhabitats.Devicesconnectedtothe internetalsoprovidestatisticsaboutearthquakeor tsunami-earlywarningsystems,andalsousedasan emergencysystem.IoTdeviceapplicationisusedto collectgeographicinformationandmajorlyinstructive information.Thisdevicealsousesstandardizedapproach tobringwirelesssensingtechniqueandgatherfinest information.

IoTTechnologyHelpstoSustainBuildingandHome Automation

Withcertainty,IoTdevicesareusedtomonitorand controlthemechanical,electricalandelectronicsystems. IoTdevicesareusedinvarioustypesofhome automationandbuildingautomationsystems.Control andsensoryapplicationsofferunifiedinformation.The integrationoftheinternetwithbuildingcreatesan energymanagementsystemwhichwillallowprominent energyefficiency.

TherehavebeenmanywaysforIoTtechnologyto expandcompatibilityinthedigitalworld,anditwillbe implementedineachsectortoworkasanimportanttool, toenhanceitsaffinity.Afterall, the IoT network makes technology more unified and satisfying, with its tools and applications and IoT will be a step ahead towards numerous opportunities

Recently,Iopenedupasalesemailthatwasintended

specificallyforme.Theauthorhadevengoneso farastoincludemyownnameinthesubjectline, whichistypicallyanicetouch.

But,whenIopenedit,Iwasdisappointedtofindthatthere werenumerousinaccuracies.Thesenderhadidentifiedme asworkingwithacompanyIhadn’tworkedwithinyears. Thataside,itreflectedajobtitleI’dneverheld.Onelineof textwascompletelygarbledwithcode,aclearsignof automationgoneawry.Ironically,thiscamefroma companypurportingtospecializeinsalesandmarketing automationsoftware.IcanguaranteeyouInowhaveno intentionofworkingwiththem.

WhileIdon’thaveanissuewiththefactthatitwasasales email,Ifoundmyselffrustratedwiththecompany’sthinly veiledattempttopretenditwaswrittenandsentbyareal personwhenitwassoobviouslyautomatedandsentto everypersonthebusiness’sdatabase.

Thatexperience,whenalignedwitheverythingIdoinmy roleasastrategyconsultant,leftmetowonderwhether automatingtasksthatusedtobehandledbyhumansis actuallyhelpingourbusinessesinthewaywe’reledto believeitdoes.

TheEvolutionofAutomationasanAdvertisingSolution Eversincetheinternetrevolutionizedthewayhumans interactwithoneanother,it’sbeenlaudedasthegreatest inventionofourera,andperhapsofalltime.

Theinventionandwidespreadadoptionoftheinternet broughtwithitashiftinsocialnorms.Beyondobvious

culturalchangessuchastheuseofemailtocommunicate andthedeclininguseoftraditionalmediaduetomoves towardmoreonlinecontent,asasociety,webegan engagingwithoneanotherinnewways,exchanging real-worldfacetimefor,well…FaceTime.

Intheearliestdays,theinternetwasheraldedasachannel thatprovidedopportunitiesfortrulyfreespeechand expression.Butquickly,itbecamedominatedby distributorssellingusadsateveryopportunity Whenone adstrategystoppeddeliveringROI,companiesfoundnew ones.Attheircore,giantssuchasGoogleandFacebookare nothingmorethanextremelysuccessfuladvertising platforms.

Insomeways,sophisticatedadvertisingmethodologies— thetypesthatuseartificialintelligenceandmachine learningalgorithmstotrytounderstandwhyweprefer,for instance,TidedetergenttoArmandHammer—existto benefitus,theconsumers.Thereasoningissimple:If companiescanpersonalizetheircampaignstoour individualpreferences,thenyou’reonlyseeingthetypesof thingsyouwanttoseeandtherefore,theystandahigher chanceofyoumakingapurchasefromthem.

Fordecades,marketershavetoutedthebenefitsofdata collection.Bygettinginsightaboutwhoyouarebasedon yourinternetactivities,acompanycantargetyouand serviceyourneeds.But,inreality,acompanythatknowsso muchaboutyouthatit’sautomaticallymarketingtoyouat everycornerisatbest,slightlycreepyand,atworst, manipulatingwhatcouldotherwisebeotherwise autonomouspurchasinghabits.Infact,adretargetingexists solelytoofferamental“reminder”thatyou’dbeen interestedinsomethingbutdidn’tbuy.Somecompanies claimthattheconversionrateforanadretargetedtoa uniqueuseristentimesashighasatypicaldisplayad.

Isthisagoodthingorabadthingforhumanity?Youcan arguethatthepersonwhopurchasesviaahighlytargeted adwassimplytheresultofmatchingaproducttoan audience.Or,youcouldarguethatthepersonseeingthead wasbeingmanipulatedanddriventoimpulsivelymakea decisiontocommittoapurchase.But,inallhonesty, marketershavebeendoingthisforyearswiththingsas

About the Author

Lindsey Myers founded Concrete Blonde Consulting in November 2016 to pursue her passion for building reputations and revenues through business development marketing strategies.She provides prot and growth solutions and thrives as an in-house consultant. A communications expert and entrepreneur, she has over twelve-years of experience serving various industries including consumer products and services, lifestyle, hospitality and nonprot companies in NYC and the Hamptons luxury market.

simpleasstrategicallyplacingtheircandybars attheregisterofyourlocalconveniencestore.

Automationin

WorkplaceContexts:

Marketing,Sales,BusinessDevelopmentand theFOSFramework

Fromabroadperspective,thebenefitsof automationarecrystalclear:ifyoucan automatespecificdigitaltasksthatusedtotake quitealongtime,thisfreesuptimetoworkon higher-priorityprojects.This,inturns,leadsto higherproductivity.Itseemslogicalthatthis,in turn,wouldleadtohigherrevenue.But,the questiontoconsiderthenbecomes,does automationalwaystrulynetthebestresult?

Certainly,youcangetmoredoneby automatingsometasks.Anyonewho’sever workedwithmarketingautomationsoftware recognizeshowpainfulandtime-consumingit canotherwisebetotrytodevelopcontentfor multipledifferentchannelsandplatforms withoutit.Anyonewho’severhadtoprintand signcontractswillgladlyevangelizetheuseof productslikeDocuSign.

However,it’sworthnotingthatrelianceon automationcanalsoleadtoless-than-ideal outcomes,too.There’salwaysthecaseofthe buyerwhowouldreallyliketospeaktoa customerservicerepresentativebutisinstead

stuckwithanonlinechatbot.Who knowswhetherthatpersonwouldhave hadabetterexperiencehadthey spokentoacompanyrep?Butthefact thatthecompanydecidedtoprovidea barriertoentrytogetincontactwith thesalesteammayhavecostthe businessalucrativesale.

Whenanalyzingwhetheracompany canbenefitfromautomationand identifyingthebesttoolsforanygiven purpose,CharlesSolomon,aHuman CapitalManagementConsultantin ADP’sPrivateEquityGroupand expertinthisspace,encourages companieslooktotheFOSframework: financialvalue,operationalvalue,and strategicvalue.

Financialvalue,orafocusonthe bottomline,willalwaysbeaconcern withregardtoautomation.Operational isn’talwaysasobvious,butappearsin thingslikefreeingupbandwidthand mentalenergytofocusonother projects.Finally,there’sstrategic value,inwhichheaddresseswhethera specificautomationprojectserves somelargerbenefit,suchasnurturing potentialstrategicpartnership.

WhileSolomoncreatedtheFOS methodtohelponeparticularcompany diligencemultiplevendors,herealized thecompany’sstrugglesandconcerns aroundautomationweren’tuniqueto thecompanyoreventheindustry ReachingouttoSolomonoveremail,I askedhimifhewouldbeinterestedin sharinghisownopinionsonthestate ofautomation.

“Limitingoverheadandmaximizing efficiencyiswhatautomationaffords, anditfreesupresourcestoinvestin whatcreatesvalue–salesand product,”Solomontoldme.“The debatearoundautomationoften involvestheriskofhumanjobloss, whichisavalidconcern.WhileI’m lessworriedthanmost,Iamconcerned aboutcertainindustries,liketrucking.

However,formanymiddlemarket firmsaroundthecountry,theyfacerisk from not automating.”

Hispointisvalid.Historically, companiesthathaverefusedto embracenewpracticesandtrendsin technologyhavesufferedsevere consequences,includingonce-major brandslikePolaroidandBlockbuster

“Fromalong-termperspective,the newgenerationcomingintothe workforcedoesn’twanttodoworkthat canbeautomated,”headds.“Hiring someoneforajobthatcanbe automatedisbothexpensiveand,at best,kicksthecandowntheproverbial road.MillenialsandGenZswantto tacklemorestrategicprojectsandnot positionthemselvesforpotentialjob loss,andIdon’tblamethem. Businessesneedtobeproactivein automatingworkandautomation shouldbepartofeverycompany’s strategicplan.”Inspiteofourbiggest fearsaroundeliminatingtheneedfor laborpools,he’scorrecttopointout thatpeoplearen’tinterestedinworking injobsthatwillultimatelybe eliminatedanyway.

Solomonnotesthatbusinessowners shouldrespectthechallengesof automatinghuman-to-human interactionandrecognizethathumans willalwayswanttointerfacewithone anotheratvariouslevels.Additionally, hesuggeststhatprofessionaljob functionsstrategictoanorganization thatrelyoncomplexbrainactivities willbydesignalwaysbeverydifficult toautomate.However,thequestion remainswhetherthat’strulyapositive oranegative.

ChallengesinAutomation:Retaining

OurHumanityinaDigitalLandscap Whenwelookbackatthequestionof whetherautomationistrulyhelping humans,theansweristhesameasitis forsomanyotherthings—itdepends onthesituation.Itwouldbe

unfathomabletoignorethemany benefitsofautomation:timesaved,the lackoflaborwastedonmenialtasks (oftenleadingtogreateremployee happiness),andacompany’sgreater internalorganizationduetothe automationoftheseactivities.

Thechallengeinidentifyingwhether automationtrulyisabenefitto humanityisinidentifyingthemetrics againstwhichtomeasurethese benefits.Isitapositivebenefitto automatetaskssoapersoncanleave theofficeatareasonabletimetogo spendtimewithfamily?Probably.Isit apositivebenefittoautomatethose sametaskssotheemployeeisnow requiredtodomoredifficult, frustratingworkwithoutanincreasein pay?Thatsituationismoreofagray area,andpresentsyetanothersymptom ofawideningwealthgapinanalready stressedoutworkforce.

Iproposethatwhenidentifying whetherautomationcreatesmore problemsforhumanitythanitsolves, welooktoSolomon’sframeworkat bothamicroandmacrolevel.Will automationsupportthebottomlinein boththeshorttermaswellas sustainablyoverthelongterm?Willit haveoperationalbenefitsforboththe companyandourindividualteam members?Willbeingstrategically alignedwithagivenautomation productorserviceofferadditional intangiblebenefitsthatwillhelpboth thecompanygrowandourpartnersto thriveincompellingways?Ifthe answertoanyofthesequestionsis “no,”howshouldweaddressthis?

Thetruthisthatevenifthedatashow otherwise,relianceonautomationwill continuetogrowastheinternet—and theworld—becomesincreasingly complexandchallenging.Therefore,I suggestkeepinginmindthat,like anythinginlife,theonlytruebenefitto havingavaluabletoolcomesfrom knowinghowtouseitwisely

STARTUP CANADA:

Building an Environment for Entrepreneurial Momentum and Success in Canada

StartupCanadaisCanada’sleadingentrepreneurship organizationsupportingthesuccessofentrepreneurs acrossCanada.Theorganization’sgoalistoconnect entrepreneurstothesupporttheyneedtostartandscale companiestobuildcommunitiesandtogrowtheeconomy StartupCanadawaslaunchedin2012.Sincethen,ithas growntremendouslythroughthevibrantnetworkof Grassroots Startup Communities andthroughitspopular andtrendingdigitaleventssuchasthe Startup Canada Podcast and #StartupChats.

GrassrootsStartupCommunitiesareentrepreneur-led networkswhereentrepreneurshelponeanotherstartand scaleambitiouscompanies.Communityeventsare scheduledregularlytoconnectlocalentrepreneurswith

mentors,investors,andserviceproviderswhocanprovide expertbusinesstipsandassistance.Besidesthat,Startup CanadaalsoorganizestheStartupCanadaAwards.The awardsarecreatednotonlytocelebratetheoutstanding achievementsmadeinCanadianentrepreneurship,butalso tocelebratethediversityofCanada’sentrepreneurswhoare women,indigenouspeople,andthedisabled.

StartupCanadagivesvoicetoCanada’s2.3million entrepreneursthroughitspolicyandadvocacyefforts. Entrepreneursandgovernmentleadersconvenetogether fromtimetotimetodiscussbusinesspoliciesattheStartup CanadaDayontheHillevent.ByjoiningStartupCanada, entrepreneurs tap into a national network offeringthem countlessglobalopportunities.Theygainaccessto inspirationKamatraining,getexposure,andmaketheir voicesheardbydecision-makersinOttawa.

AbouttheTrailblazer

VictoriaLennox,theCo-founderofStartupCanada,isa serialentrepreneurwhofoundedseveralsuccessful nonprofitsinCanadaandintheUnitedKingdom. Witnessingthegrowthoftheglobalstartupmovement, VictoriasawCanada’sopportunitytoplayaleadingrolein fosteringtheexpansionoflocalentrepreneurship.Hence,in 2012,VictoriahelpedlaunchStartupCanada—Canada’s mostprominentinitiativeforentrepreneurship.

Victoriahasalwaysbeenpassionateabouttheeffectsof entrepreneursontheeconomy.Sheenjoysdeveloping creativesolutionsthatadvanceoverallsustainabilityand humanity.Assuch,shewasinspiredtocreateStartup Canadabecauseshesawhowentrepreneurshipcould empowerindividualstobetheirbestselvesandcreate somethingthatcouldfosteropportunitiesforthemselves, theirfamilies,andtheircommunities.Sheisinspiredevery daybythecumulativeandexponentialimpactof entrepreneursinbuildingCanada.

Victoria Lennox, Co-founder

IndustryScenario

“Canada’s entrepreneurial landscape is on fire. Through building a national narrative of inclusivity and diversity, we are seeing more and more entrepreneurs from different backgrounds take the spotlight,” assertsVictoria.Fromindigenous entrepreneurslikeHeatherAbbey—a CanadianCreeentrepreneurwhoshone inChicagoattheCanadianTechnology Acceleratortonewcomerentrepreneurs likeTareqHadhad—aSyrianrefugee whosetupCharlottetownCompany calledPeacebyChocolate,Canadais fosteringentrepreneurshipinitsown way.

Thecountry’sentrepreneurship communityisalsoexcellinginareas suchas Artificial Intelligence, Advanced Manufacturing, Ocean Technology, Agritech, and Clean Technology. Theseindustrieshavehad historicalrecordsofachievementand entrepreneursareprogressivelyscaling importantcompaniesthatarenow creatingsignificantopportunitiesfor Canada.Victoriaopines,“Canada understands the need to invest in the skills and the economy of the future while ensuring that the rising tide does, in fact, lift all ships. This is where Startup Canada plays a crucial role in establishing the narrative and the environment for this growth to take place.”

SolelyforCanada

StartupCanadaisuniqueinthesense thatitisanationalorganizationthat representsCanada’s2.3million entrepreneurs.Italsoproduces cutting-edgeweeklydigitalprograms cateredspecificallyforCanada’s entrepreneurshipcommunityand activelysupportslocalentrepreneurs

We cannot wait to see what Startup Canada will achieve in the next five years ‘‘ ‘‘

throughGrassrootsStartup Communities.Becauseofitssizeand participation,StartupCanadaconvenes powerhouseconstituencyofnation builderstogainacompetitive advantageforsmallbusinessesby workingalongsidethegovernment leaders.Asthe startup of startups,the companyoriginatedasavolunteer-run movement.TheevolutionofStartup Canada’sfirstchapterisoneoftrue inspiration.

FlourishingEcosystem

ThroughStartupCanada,entrepreneurs havegainedimmenseprofileandhave beenabletobuildacommunityaround theircompanies.Theorganization madeadifferenceonproposedtax changesbythefederalgovernment, championingthedevelopmentof super-clustersandgreaterinvestment inmarginalizedentrepreneurs.In additiontothat,StartupCanada expandeditsreachtosomeofthe smallestcommunitiesinCanada, ensuringthateveryentrepreneurgets thefullsupportfromtheircommunity withnationalties.Ithasfurtherbuilt

relationshipswithbigindustryplayers suchasAmazonWebService,Rogers, andUPSCanada,whichhelped increaseindustryinvestmentinto Canada’sentrepreneurshipecosystem.

OvercomingtheRoadblocks

Technologyisevolvingatafasterrate thaneverbefore.Entrepreneursandbig companiesalikearegrapplingwith challengesrelatedtotechnology adoptiontoimprovetheirproductivity andcompetitiveness.Yet, entrepreneurstodayaremuchmore nimbleandflexibleatadaptingto technology,somuchsothattheycan competealongsidethebigplayers. Entrepreneurialanddigitalskillsare imperativeforthefutureeconomy acrossallindustries.

FutureEndeavors

StartupCanadaDayontheHillis approachingonOctober18,2018,at theShawCentreinOttawa. Entrepreneursandbusinessleaders acrossCanadacanregisterto contributetopolicyhack-a-thonsand hearingswithgovernmentleadersto advocateforimprovementsin governmentsupportforentrepreneurs. Attendeescanexpectinspiring keynotes,informativeworkshops, action-packedtradeshow,andpitch competitions. Entrepreneurs can register now at StartupDay.ca.

Inthefuture,Canadianswillcontinue toseeStartupCanadarisingtobethe primaryvoiceoftheentrepreneurship community.Checkoutthecompany website startupcan.ca toregisterfor events,subscribetothepodcast,and tapintoeverythingthatCanada’s vibrantentrepreneurshipcommunity hastooffer

StyleDotMe:

Adorning Fashion World with Wonders of AR Tech

Fashion is a reflection of an era”, thefamous Tunisiancouturierandfashiondesigner, AzzedineAlaïaoncequoted.It’ssotruethat fashionhasalwaysdefinedthewayoftheuniverse.Itis thewaywepresentourselvestotheworld.Fashionhas becometheinstantlanguagefortheworldtoday. Recently,fashionhasmadeitswayintotheenchanting worldofVirtualandAugmentedReality.Withanaimto transformtheindustryofpreciousandsophisticated jewelryandiconicapparelsintoamorefascinatingand alluringone,manyfashioncompanieshaveunleashed theircreativebest.

StyleDotMeisafashiontechcompanythatletsitsusers

virtuallytry-onproductsalongwithgettinginstant fashionadvicefromexpertsaroundtheworld.Through theplatformofthiscompany,userscanseethemselves

inproductswithoutactuallywearingitthrough AugmentedRealitytechnology(startingwithjewelry, earrings)andgetinstantfashionadvicefromindustry experts.Theexperienceisquickandinrealtimefor instantadvice.StyleDotMeisworld sfirstreal-timeAR ’ techplatformforjewelryandworkingtowards expandinginotherdomainslikemakeup,eyewearand apparels.

TheGracefulFounder

MeghnaSaraogi Founder&CEO isthe of StyleDotMe.Agraphicdesignerbyprofession,Meghna hadcomeupwiththeidea,builtthefirstversionofthe product,demonstratedtractionandevenraisedasmall ticketfunding.ItisMeghna sloveanddesireforgreat ’ designthatinspirestheteamtocrafttheirtimeless productsandornaments.

“Every time I go shopping, I spend a lot of time in trying out different options and asking my friends over WhatsApp on what looks best on me. I realized there is an immense potential for AR/VR, fashion advice and personal styling services aiding an average person through frequent fashion dilemmas. I envision a platform that forms a layer over current e-commerce platforms enabling customers to have a great experience leading to quicker checkouts.”saysMeghna.

OvercomingChallengesintheInitialPhase

Beinganewbieintherealmoftechnology,Meghnahad toconfrontmanyinitialchallenges.Herwell-planned visionandplanforthecompanycouldnotbeexecuted withouttechnologicalexpertiseasherstrengthliesonly indesignandplanning.Itwasonlyafteroutsourcingthe firstversionoftheproduct;sherealizedhow indispensabletheroleofastrongteaminthegrowthofa business.Meghnarealizedthefactthatit’simportantto

Meghna Saraogi, CEO & Founder

havepeoplewhobelieveinthesame visionandwillbewillingtogoto anylengthtomakeitwork.Sorather thanlookingforpeoplewhowill workforjustmoneyshestarted lookingforpeoplewhowillworkfor passion,whowillworkformakinga differenceintheworld.Thisishow shemadeagreatteam.

TheUniqueFeaturesthatMade theSpark

Unlikeotherplatformsinthemarket whereonehastoputacreditcardon thefaceformeasurementor manuallypositionthejewelry themselves,StyleDotMe’sARtech worksautomaticallyinreal-time. Thistypicalinstructionbased experienceisverynon-intuitiveand cumbersometouse.Thecompany hasdoneanextensivestudywith customerstomaketheexperience seamlessandenjoyable.

Theenhancedcustomerexperienceis whatdifferentiatesthecompanyfrom itscompetitors.Moreover,theusers areabletotryproductson themselvesinrealtimeusing augmentedrealityandthendecide withthehelpofinputsfromfashion expertsabouthowtheproductlooks onthem.Thisenablescustomersto tryoutproductsquicklyandmake morereal-timeandwell-informed decisionsabouttheproductthatthey arepurchasing.

OpportunitiesandChallenges

AnamazingaspectaboutVR/ARis thatitimpactsmanydifferentsectors. VRandARtechnologyhasbecome incrediblypopularinretailasaway

We are world’s first real-time AR tech platform for jewelry and are working towards expanding in other domains like makeup, eyewear and apparels ‘‘ ‘‘

tofacilitateonlineaswellasbrick andmortarshoppingexperiences.As thespacecontinuestogrow,there willbemoreandmoreARandVR applicationsfordifferentindustries. Everythingfromrealestateand healthcaretoevennon-profits organizationscanbenefitfromthis technology.

However,theindustryisfacingmany challengesinitswayofgrowing.The firstandforemostchallengeisits highercost.

Second,Augmentedrealitytech cannotbecompressedenoughtobe fitinordinaryglassesandvirtual realitysetupsareverybulkytouse

alongwithrequiringalotofsetup fromtheuserside.

Third,AR/VRapplicationsare heavilyscrutinizedaboutcollecting data.AR/VRapplicationscontain user’sfacedataorinformationabout theirlocation,usagebehavior,etc.

AttractingClients

Oneofthemajorbottlenecksof growthintheretailindustry (especiallyinfinejewelry)is inventory.Forreference,oneofthe company’sclients-PCJeweller-has overabilliondollarsinrevenueand abouthalfabilliondollars’worthof inventorysittingacrosstheirstores. StyleDotMe’sARsolutionallows retailerstodigitallyshowcasetheir entirecollectionofproductsateach storewithoutworryingaboutthe capitalandoperationalcost associatedwithholdinginventory. Besidesoptimizinginventory, retailerscanaggressivelyexpand geographicallybyopeningzero inventorystorestosignificantly increaseofflinecustomerexperience touchpoints.

PeeringintotheFuture

Itcanbepresumedthatthe augmentedrealityisgoingto enhancetheshoppingexperiencein nearfuture.TheteamofStyleDotMe aspirestoleverageaugmentedreality technologyandbehavioralanalytics tobuildaone-stopfashionplatform todiscover,tryandshop.

ABOUT THE AUTHOR

As the Founder and CEO of one of New York’s premier SEO agency, Seun Ajanwachuku is a leading New York digital marketing consultant. Some of his innovations include the creation of conversion marketing software for Wix Market Place, and establishing & cementing his rm as a leading, reputable and award winning marketing company in NYC. Seun’s expertise has created one of the most dynamic and youngest SEO companies in New York City.

In addition to Seun’s marketing background, he also holds a BS in Mechanical Engineering and an airplane power plant license. This rare combination of background makes Seun an ideal and indispensable resource for engineering and technical startups.

HistoryofAutomation

Automationgoesbackmanycenturies tothetimewhentheGreeksandArab neededawaytokeeptrackoftime. Oneofthehumanfirstpractical inventionsthatmimicssomeformof automationwastheinventionofa mechanicalcalculatorbyWilhelm Schickard.Thecreationofdeviceslike calculatorsallowedpeopleto accomplishtaskfastwithhigher accuracy.Similarly,someother inventionsweredevelopedacrossa widerangeofindustriestoenhance furtherthespeedandefficiencythat comeswithaccomplishingdailytasks.

AutomationintheDigitalAge

Currently,peoplearelivingintheera whereeverythingismovingtowards automation.Youcanseenewsrelated toautomationeverydayinthe newspaper,onTvandonline. Sometimes,itmakespeoplesay“Wow, thingsaremovingfast”or“Ipraythat thedaythatamachinewillreplaceme atworkwillnevercome”!

Automationispermeatingeverycorner ofourlivesfromtheappsthatexiston yourphonetomachinepowered self-drivingcars.Itwasprojectedthat 70millionUSjobswouldbelostto automationby2030.Thisisa staggeringnumber,anditplainly explainswhyautomationisconsidered bysometobeacursemorethana blessing.

Overview

oftheautomationandits types

Thesedays,automationcanbe discoveredinnearlyeveryindustry, whichrangesfromtransportationto defenseandmedicaloperations. Manufacturingisoneofthemost commonareasinwhichautomationis

highlyaccessed.Sincemanufacturing requiresmanystepsandprocesses,the creationoftheautomatedmachinery hasimprovedalotintermsof efficiencyandqualitycontrol. Therearedifferenttypesofautomation availableintheground,andsomeof themarementionedbelow.

Numerical automation –Machines programmedtoperformrepetitive taskssuchas3Dprintingand embroiderymachines

Computer-aided manufacturing (CAM)

–Thisautomationaccessedcomputer softwaretocontrolmachinery Example:CAD

Flexible manufacturing systems (FMS)

–Itcombinesrobots,numericalcontrol systemandotherindustrialautomation toolsintoasinglesystem.Case:metal cuttingandforming Industrial robot –Itcanbe programmedandmanipulatedintwo ormoreaxes.Itmayalsooperatein mobileorfixedapplications.Example: Palletizing

AutomationandProductivity

Inspecificindustries,automationhas increasedemploymentopportunity highlyunlikebefore.Forexample, withtheintroductionofATMinthe bankingindustry,itdevelopedmore employmentforstaffineverybranch. Accordingtoarecentreport,about 43%ofhumantellershavebeenadded inthepastthirtyyearsafterthe establishmentofATMs.

Mostimportantly,bearinmindthat over90%ofjobswillnotbeableto undergocompleteautomation.Infact, automationwillhelpyoubecome smarteranddothingsmuchbetterthan before.

AutomationandJobSecurity

Automationhasindeedincreasedthe jobsinsomanyindustries. E-commerceisoneoftheseindustries; whichisstillinitsdevelopingstages. Astheretailsectorfacesmultiple disruptionsovertheconvenienceand shoppingcomfort,whiche-commerce industry(automated)offers,jobreports havehighlyfocusedonthejoblosses, whichthisindustryhasfaced.

Ontheotherhand,e-commercesector isgrowingatanalarmingratethatis threetimesfasterthantheretail industry Thiseventuallyaddsmore 40,000jobsalongwithhighsalary package.Whencomparedtotheretail sector,onlinee-commercejobrenders morepay.Thisis31%morethanthe averagesalaryofthepersonwho worksintheretailstore.

HowAutomationisHelpingus DiscoverOurOrigin

Atpresent,manydebatesaregoingon whetherautomationisdetrimentalto thelivelihoodofthehuman.Someof thepeopleremainconvincedthat massiveadoptionofautomationwill potentiallyleadtothedemiseofmany jobs.Asmentionedalready,inreality, peopleshouldberesistantandfearful ofautomation.Becausecontrarytothis belief,thisincredibletechnologyisnot meanttoreplacehumans;instead,itis intendedtoimproveandextendhuman life.Finally,itissafetosaythat automationisheretostay.Onboth endsofthespectrum,automationwill worktoamplifyjoblossandcreation ofhigherqualityandpayingjobs.

Wizdish:

Delivering the Treadmill (the ROVR) that lets you Walk in Virtual Reality

Todayweliveinaworldwheretechnologyis evolvingatanamazinglyrapidpace.Imagineif wecantakethevisionsandideasfromourmind andmakethemreal.Notonlyinourimagination,butalso invirtualreality,anditispossiblewiththehelpoftheAR andVRindustrywhichwillcompletelyalterthewaywe seethings.Thistechnologyischangingthewaywe exercise,buyclothes,interactonsocialmediaand visualizetheworld.Thesenewrealitiesareevolvingand willmakeasignificantimpactinpeople’severydaylife.

King, CEO | Julian Williams, Founder & CTO | David Bridgland, CFO | Paul Howes NED Bus Dev

variousprocessesinindustryandinourworklife,and alsodisruptalargenumberofconsumermarkets.VR/AR isnotonlybeingimplementedingamesbutalsoin day-to-daylife.Itisinterestingtoimaginewhatengineers arecapableofdoingwiththistechnologyasthereareno boundaries,andjustsuchagroupofengineersand innovativedesignersatWizdisharetransformingthe virtualworldandtakingittoanentirelynewlevelwith theirROVRproduct.

TheROVRCanTransformVRExperiences

WhatifyourPC/laptophadnomouseortrackpad?You’d finditdifficult,wouldn’tyou?NavigatingVRworldshas asimilarproblem,butyou(yourwholebody)arethe navigationtoolforVR;youarethe“mouseroller-ball” andwhereasaroller-ballonaFormicatableorlegof jeans(mousespecifications–SteveJobs)isgreatfor computermice,it’sadifferentpropositionforreal presenceVR.Wizdishhasgainedasubstantial internationalreputationindeliveringVRlocomotion technologyanditistheWizdishROVRwhichactsas“the mouse”foravirtualnavigationsystem.ROVRisa walking/runningsimulationplatformallowingapersonto movefreelyandintuitivelyinvirtualreality

Wizdish’sflagshipproductisthe ROVR2 consistingof platformandkick-onovershoesshoeswithsupport providedbyastainlesssteelframethatstopsyoufrom bumpingintothingsorfallingover.Itisidealforallages andabilitiesandperfectforpublicshows,businesses,and homes.

Augmentedandvirtualrealitiesareemerging technologiesthathavethepotentialtoeaseandimprove

The ROVR Bluetooth modules enablewirelessvirtual realityandpairswith;GearVR,GooglePixel,andthe severalVRreadyDaydreamspecphones.

Charles

GroupofEngineerswhomadea DreamComeTrue

Wizdishwasformedasthefirst locomotioncompanyforanewageof VirtualRealityundertheleadershipof JulianWilliams,Founder,andCTO ofthecompany.In2001,Juliancame upwithanideaofsimulatedwalking foraTVlabyrinthgameshowand laterherealizedthatvirtualrealityis comingandwalkinginVRwouldbe essentialforittofeelreal.

AftergrantingofaUSpatentin2008, Wizdishwasformedin2009andin early2010CharlesKing,CEO joinedtheteam.Charlesisapolymath technologistexperiencedinbuilding startups,andleadingteamswith diverseskillsetstotechnicaland financialsuccess.Concentratingon early-stagebusinesswithinnovative technologiesDavidBridgland,CFO, isalong-standingcolleagueof Charlesintechstartupsandin2014 hejoinedWizdishtodevelopthe technologiestomakeROVRs.

OpportunitiesandChallengesin theProcessofImplementingVR

TheROVR2isthesmallest,lightest, easiesttouseandmostcomfortable, omnidirectionaltreadmill,usedby majorBrandsincluding;Nissan, Samsung,WellsFargo,BritishArmy, DominatorYachts,OveArupand dozensofothersin30+countries. Wizdish’sworkwithprominent Brandleadershasshownthereare numerousopportunitiesinVR.The companycontinuestodevelopits applicationsrespondingtocallsfrom healthcarerehabilitationandwelfare,

‘‘

We developed a deep understanding of brain cues required to satisfy people’s expectations and focused on the best, most consumer-friendly means to deliver these cues for VR ‘‘

trainingandeducationandworkswith othersinthefieldtodeliverconsumer andbusiness-friendlyVRsolutions.

Oneofthechallengestobuildingreal presenceVRexperienceispeople’s oftenpoorself-intuition.Forthis reason,Wizdishneededtodevelopa deepunderstandingofbraincues requiredforsatisfyingexpectationsin VR.Thecompanyfocusedonthe best,mostconsumer-friendlymeans todeliverthesecuesformovement.

StandingOutInaHighTechWorld

TheROVRallowsapersontomove freelyandintuitivelywithoutfearof collisionintherealworldandwith thiscomeskinestheticmemoryadding massivelytotherichnessandstrength ofmemoryrecall.Easilyusedbyall agesandabilitiesROVRVRhas providedconsiderableimprovements

inuserexperienceinexperiential marketing,architectural visualizations,amotivationfor exercise,seriousandfungaming, physicalandmentalhealthcare,in fact,mostVRfieldsofuse.

“Whysuchinterest?Becauseyeswe drive,andyeswefly,but predominantlyweexploreourworld andunderstandspace,location,and orientationbywalking”assertsJulian.

ALookintotheFuture

Wizdish’sgoalistohaveROVRsin everystreetofeverycountry.Already compatiblewithmanyVRgames, Wizdishisworkingoninterfacing ROVRsforfurtherintegration.The WizdishROVRrequiresnoSDK,but justtheinclusionofafewlinesof codetointegrateROVRsingame contentandthecompanyishappyto workwithdeveloperstosupportthe integrationofROVRcode.

Wizdishwerewellaheadofthetimes withtheirROVRVRlocomotion platformandareaheadagainwith theirBluetoothmoduleenabling freedomofmovementwithwireless virtualreality Wizdishiscontinuing toinnovatewithpatentedsolutions thatdistinguishthecompanyfromthe crowdedVRmarket.