CEO
Socialbakers
Editor’s Note
SaaSPersuading to be an Operational Reality
Theworldhasalreadyspectatedhowtherecentemergingtechnologieshavechangedtheentire
businessmodel.Whilethebusinessworldisgrowingcompetitivewitheverypassingminute, SaaShastakenoverthemarketspaceandreformingit.Cloudborntechnologieshavebeen uprisingadoptionacrossorganizations,sincefewyearsnow.Itisabouttimethatthebusinessworld willbewitnessmorecloudprovidersandindustriesturningtosoftware-as-a-solution(SaaS). Thelonggoingdebateonwhetherthesoftwareindustryshouldmovefromtraditionallicense maintenancemodeltosubscription-basedmodelshasnowcometoanend.Thestudyconductedbya popularAmericanresearchfirmmentionedthatthisrapidlygrowingsoftwaremarketiscompelling thelegacyproviderstoswitchtoSaaSoptionsortheycanrisklosingthemarkettraction.The emergingadditionstothissoftwareareagainincreasingthisrisk.
Vertical SaaS,anupcomingtrendisexpectedtohitthemarketspacesoon.Targetedatspecific industriesorcompanies,itwillallowcompaniestoadapttothefeaturesasdemandedbythe customersorindustry Theadditionalbenefitslikecost-effectivenessandtheindustryspecificoptionis thereasonwhythissoftwareisgoingtoblowupthemarket.Anothermajorchangetobeinitiatedby SaaSwouldbetheshiftto mobile-focused-SaaS. Sincetheworldrunsonmobiles,SaaScompanies havenowturnedtheirfocustomobileapps,whichmeans- better user experience.Thinkingbroader, SaaScompaniesarealsoonthevergetointroducePaaS(Platform-as-aService)whichwillhelp companiestofocusoncustomerretentionratherthatacquisition.Thissinglestepisgoingtoswipethe customerexperience,ascustomerswouldbeabletoaddotherservicesandmouldthepreviousone, dependingontheirusage.
While2017wasaninnovativeyearforSaaS,2018istheyearwhenthebusinessworldwouldgeta newdimensionwithSaaS.Lookingattheemergingopportunitiesandthegrowingpossibilities,we havedecidedtogoforaspecialissueon“The10MostBoomingSaaSSolutionProviders2018”. Itwillwalkyouthroughalistofcompanieswhichhaveprovedtheirsubstancewiththeir innovatoryservices.Keepingupthesheerpacewiththeadvancingtechnologies,thesecompanies havepavedtheirwayintothemarketandthisdomain.
OntheCoveroftheissue,wehavefeaturedSocialbakers,‘One And All’SaaSSolutionProvider foralldigitalmarketingqueries.Whileeveryothercompanyhasitsplatformwhichoffersservice toitsclients,Socialbakersfollowedadifferentpathbyofferingdigitalmarketingservicepowered withArtificialIntelligence(AI).Apartfromsuchinsightfulcoverstorywehavealsoenlisted Artivatic;forofferingIntelligentApplicationsandSolutionspoweredbyAI,CanQualify;for disruptingthemarketofsupplychainmanagementwithitsreformatoryapproach,WhiteSource; leadingglobalprovidersof“Software Composition Analysis” tools.
Whileflippingthepages,takeanotenottomissoutarticlesmasterlycraftedbyourin-house editors.Thearticle SaaS Can Create Business Developments with Different Revenue Streams from RevenueTipsexplainsthestrategiestobefollowedtogeneraterevenueintheSaaSindustry. Whileturingthepagesyoucanalsofind Cloud Computing – Revamping the Technology for the Next Generation fromIntothe‘Clouds’and Software: As open Source or as Convenient Service fromtheEditor’sPick Wehavealsoincludedarticleslike, Disruption in content distribution and the new normal fromtheInsightsintoCloud, Is Automation Really Helping Humans fromthe RoboTechsessionwhichareauthoredbytheindustryexperts.Thesearticleswillhelpyou understandthepresentmarketscenarioofthisindustry.
Hopethiseditionofourswillleaveanimprintonyourmind!
Suhel Mashayak
SOCIALBAKERS:
The 'One And All' SaaS Solution Provider to all Digital Marketing Queries
ROBOTECH Is the Automation Really Helping Humans?
INSIGHTS INTO CLOUD Disruption in content distribution and the new normal
THE WORKSPACE SaaS Software Platforms Will Empower the Workforce in the Digital Age
INTO THE ‘CLOUDS’
Cloud Computing – Revamping the Technology for the Next Generation
CLOUDING AND BUSINESS
The New Way Of BusinessMobility on Cloud
ARTIVATIC Integrating Technology to build Intelligent Applications and Solutions
EDITOR’S PICK
Software: As open Source or as Convenient Service
REVENUE TIPS
SaaS Can Create Business Developments with Different Revenue Streams
CANQUALIFY
Leading SaaS Provider of Supply Chain Management
WHITESOURCE
Creating New Business Avenues with Open Source Components
Editor-in-Chief Pooja M. Bansal
Senior Editor
Anish Miller
Managing Editor Suhel Mashayak
Executive Editor Crescent CU
Contributors Brian Smith Anmol, Devasish
Visualiser David King
Art & Design Director Amol Kamble
Associate Designer Vanshika Mittal
Co-designer Poonam Mahajan
Art & Picture Editor Paul Belin
Jayant Khanna
Senior Sales Manager Passi D.
Business Development Manager
Peter Collins
Marketing Manager Sophie Smith
Business Development Executives
Jim Williams, Misty Thomas, Josh Gray
Sales Executives
David, Kevin, Mark, Judy Kent, Vijay
Technical Head Jacob Smile
Technical Specialist Amar, Pratiksha
Digital Marketing Manager Marry D’Souza
Online Marketing Strategist
Alina Sege, Shubham Mahadik, Vaibhav K
SME-SMO Executives
Prashant Chevale, Uma Dhenge, Gemson, Irfan
Research Analyst Chidiebere Moses
Circulation Manager Robert, Tanaji
Database Management Stella Andrew
Technology Consultant David Stokes
sales@insightssuccess.com
Corporate Ofces: May, 2018
Insights Success Media Tech LLC
555 Metro Place North, Suite 100, Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com For Subscription: www.insightssuccess.com
Success Media and Technology
No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017
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Email: info@insightssuccess.in For Subscription: www.insightssuccess.in
us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess We are also available on :
Yuval Ben-Itzhak CEO
Anybusinessistrickywhiledigitalmarketingis themostchallengingpartofit.Duetovast developmentsinthetechnology,stayingahead ofthechangingtrendsandthemarketdemandshave becomethecommongoalofanyentrepreneur Technologyhasbeenplayingagreatroleineveryaspect ofhumanlifewhilethebusinessmenallaroundtheglobe haveembraceditwholeheartedly.Digitalmarketinghad takenabighitwhenitwasincorporatedwithAI.Many digitalmarketingsolutionprovidershavetakenrootto helpcapitalistsintheirbusinessandhelpthemclimbthe ladderofsuccess.
However,Socialbakersisstandingoutamongthe crowd.Whileeveryothercompanyhasitsplatform whichoffersservicetoitsclients,Socialbakersfollowed adifferentpathbyofferingdigitalmarketingservice poweredwithArtificialIntelligence(AI).
TheManLeadingtheTeamofInnovators
Havingaprofoundexperienceof20yearsin entrepreneurshipatbothprivateandpubliccompanies, YuvalBen-Itzhakisthecaptainofthisarmyof designersanddevelopers.CurrentlyservingastheCEO,
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YuvalhasapriorexperienceofservingasCTOat Outbrain;oneoftheleadingcontentdiscoveryplatform. FiveyearsasCTOatAVGTechnologies;wherehe playedakeyroleintakingthecompanypublic,CTOof Finjain,acybersecuritycompany,whereheledsix internationalgroupsaretheotherexperiencecardsinhis kit.HeisalsotheCo-founderof,KaVaDo;aweb applicationsecuritysoftwarecompany Yuvalisa graduateofBen-GurionUniversityoftheNegevinIsrael andaholderof20U.S.patents.Heisalsoafrequent commentatorinthemediaandspeaksregularlyon technologytopics.
TheGuidetoallSocialMediaProblems
Socialbakersallowsmarketerstobesuccessfulin understandingtheiraudiences,tobetterpersonalize contentcreationandtoengageandgrowtheircustomer base.Socialbakers’easy-to-useSaaSmarketingsuite enablescustomerstoanalyzesocialmediadata,optimize performance,executecontentstrategyandmanagesocial communitieseffectively Thissuitewillhelptheclients ingeneratinggreatcontent,publishcontentatthetime whentheiraudienceismostactive,comparetheircontent strategy,andmakesmarteradvertisementdecisionsto improvecampaignsagainstindustrybenchmarks.With fullycustomizabledashboards,theSocialbakerssolution monitorsandreportstheimpactofmarketer’ssocial mediaactivitiesontheircommunityandbusiness.
PoweredbyAI,thissuiteallowsmarketerstolearnthe outstandingcontentcreatedbyothermarketersaround theworld.Thisknowledgelatercanbeusedin developinganddeliveringcontentthatresonatesmore deeplywiththeaudienceandreturnsrealvalueforthe brand.Italsoenablesmarketerstogaindata-driven predictionsandrecommendationsonthebesttimeto publishtheircontent.Theplatformsharesthecontent postedbymarketersacrossmultiplechannelsandranks allofthepostsbyengagement.TheteamatSocialbakers isveryclientfriendly.Ittakesitstimetoanalyzethe issuesandprovideasolution.Socialbakershavestudied thatoneofthemainchallengesfacedbymarketerswas thattheyneededbetween3-5differenttoolstomanage theirsocialmedia.Thissinglesolutionplatformcreated bySocialbakersmanagesallsocialmediarelatedissues. Italsoactsonpredictionsandrecommendations, managesthecontent,community,socialads,and analyzestheperformanceswithvisualsandreports. Yuvaladdssaying,“From an easy-to-understand the grading system to an overview of the best posts, our tool
AtSocialbakerswe listencloselytoour customersandwe haveevolvedour productofferingto answerthe challengesthey face. “
makes sure that every dollar invested on social media is money well-spent.”
TheTechnologyDrivenMarketingSuite
Socialbakerswithitsuniqueandinnovativeapproach towardsmarketingistheownerofamarketingsuite poweredbythepervasivepowerofAI.Whilethissuite hasalreadyprovenitsefficiencyingeneratinggreat content,publishcontentatthetimewhentheclients’ audienceismostactive.
Thenewadditiontothissuitehascrowneditasthemost favoredmarketingtoolinbusiness. Audience Segmentation,theextendedplatformprovidesmarketers withinsightsintotheiraudiencepersonas,thecontent theyengagewith,theirmaininterestsandtheinfluencers theytrust.Thebiggestadvantageofthisnewofferingis
Ourmethodology enablesmarketersto besuccessfulin understandingtheir audiences,tobetter personalizecontent creationandtoengage andgrowtheir customerbase.
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thattheclientcanhaveaccesstoallthese informationinjustoneclick.Thisadditionalfeature isanexpertatidentifyingthedifferentpersonas withinanaudiencebasedontheirbehaviorand interests.Byintegratingsocialwithotherdigitaldata sourcesandleveragingthepowerofAIandmachine learningtechnologies,AudienceSegmentationhelps marketersbetterunderstandeachuniqueaudience,so theycanreachthemwithrelevantcontentintheright channelinrealtime.
“By adding AI-powered Audience Segmentation to our platform, we are turning data into productivity We are solving key challenges faced by many brands today, such as what does my audience engage with, what interests do they have and who do they trust?”, explainsYuval.
Theothernewofferingwhichhasprovedits efficiencyisthe Influencer Management This additionalofferingenablesmarketerstoidentify macroandmicroinfluencersthattheiraudience trusts,engageswithandsharesimilarintereststo. Withthis,marketerscanleveragesmart recommendationstohelpthemdiscoverthesocial mediainfluencersthatarethebestfitfortheir audienceandtomeasuretheirperformanceand impactonthecampaignattheclickofabutton. LaunchofSocialbakers’InfluencerManagementlets
marketerstoaccesstheindustry’slargestdatabaseof influencersandselecttherightonebasedontheir influencerscorewithintheselectedaudiencepersona. ByaccessingSocialbakers’InfluencerManagement directlywithintheSocialbakersSuitemarketerscan replacethetimeandbudgetintensivemanualsearch andperformancemonitoringwithaone-clickdigital solution.
SuccessStoriesandGlobalAccolades
Socialbakersismuchappreciatedforitscutting-edge AI-poweredsocialmediamarketingsuitethatgives marketersonetooltomanageallsocialmediarelated issues.Amongtherosterofmanysatisfiedclients, Socialbakersisproudtoofferitsservicesto companiessuchasNestle,L’OREAL,TOYOTA, MicrosoftandAirtel.
ThisuniqueplatformofSocialbakershasrescued manycorporationsfacingtroublesinmanagingtheir digitalaudience.ThisserviceofSocialbakershas broughthonorsfromaroundtheglobe.Ithasbeen listedamongthe5000ListoftheFastestGrowing CompaniesinEuropebythe2018Inc.Ithasalsobeen listedintheTop10DigitalMarketingAnalytics SolutionProvidersbyMarketingTechOutlookinthe year2017.Intheyear2017Socialbakerswaslisted amongthe1000FastestGrowingCompaniesin EuropebyFinancialTimes.
FutureEndeavors
Socialbakershaveplanstoannouncethelaunchoftwo newmoduleswithintheSocialbakersSuitenamely, theSocialbakersAudiencesandInfluencers.These moduleshavebeendesignedinsuchawaythatit enablesthemarketerstobuildaccuratepersonas withintheiraudience,improvetargeting,andselect influencersbasedonhowwelltheymatchtheir audienceandbusiness.Asmanymarketersintoday’s worldareexperiencingachallengetomanagethe digitalaudienceandbusiness,Socialbakershavecome torescuesuchmarketerswiththeiruniquesocial mediaplatform.
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Weoffera marketingsuite poweredbythe cutting-edge technologyAI,which helpsmarketersto measure,manage andoptimizetheir socialmediaand helpsthemgain maximumbusiness valuefromtheir digitalinitiatives.
CompanyName
Actimo actimo.com
ArtivaticData LabsPvtLtd artivatic.ai
CanQualify canqualify.com
Management
EskeGunge CEO
LayakSingh Founder
AaronHarker Founder
Cavintek,Inc. cavintek.com
BhaskarKrishnamoorthy CEO
Exponea exponea.com
PeterIrikovsky CEO
RankingCoach rankingcoach.com
DanielWette CEO
Brief
Actimoisagloballyleadingmanagementtechnologycompany. Itsapplication‘Actimo’isamobile-firstcommunicationand managementapplicationbuilttomeetneedsoftoday’s organizations.Theplatformprovidesmanagersacompleteinsight withastrong360degreetoolforCommunicationandTraining.
Artivaticisanend-to-endAIinfrastructureplatformbuilton deep-tech,machinelearningtechnologieswithanin-depth analogyofgenomicscience,psychologyandneuroscience.
CanQualifyisacloudbasedSupplyChainRiskManagement platform.
Cavintekisknowntogivethebestautomationsolutionfor SMBsthatisuncomplicatedtouse,isinexpensiveandadd criticalvalue.
ExponeaoffersB2Ccustomersafullsuiteofall-in-onecloud basedplatformforacquisition,conversionandretentionof customer.
Rankingcoachprovidesstate-of-the-artsoftwaresolutionsfor onlinemarketingactivities,searchengineoptimizationandsocial media.
SelfdrvnEnterprise selfdrvn.com
MunChoongLam Founder&CEO
SelfDrvnisatechnologycompanythathasdesignedaSaaS platformtohelporganizationsenhancetheirengagement,with employeesandcustomersthrougheffectivecommunication, gamification,andanalytics.
SLM slm.cloud
GonzaloAraújoC CEO
SLMisanexpertinlow-costtechnologicalsolutionswhich offersserver-basedcomputingandapplicationdelivery solutionsglobally
Socialbakers socialbakers.com
WhiteSourceSoftware whitesourcesoftware.com
YuvalBen-Itzhak
CEO
RamiSass CEO
SocialbakersisaSaaSsolutionprovidercompanypoweredby AIwhichprovidesuniquesolutionstoallsocialmediaissues.
WhiteSourceisamarketleaderinprovidingopensource software(OSS)lifecyclemanagementsolutions.
Artivatic:
Integrating Technology to build Intelligent Applications and Solutions
Artivaticisanend-to-endAIinfrastructure
platformbuiltondeep-tech,machinelearning technologieswithanin-depthanalogyofgenomic science,psychologyandneuroscience.Thishelpslarge enterprises,start-upsanddeveloperstobuildandintegrate intelligentproductsandsolutionswithoutanydevelopment effort.Itfocuseson Banking, Finance, Insurance, Lending, Wealth Management, Capital Market, Manufacturing, Healthcare, and Robotics sectors.Inshort,Artivatic’s platform’sagnosticnatureenablesenterprisestohave ‘SmartAIBrain’likehumanstoautomateallprocesses andmakedecisionsbythemselvesinreal-time.
Artivatichas25+in-housebuiltproducts,whichhavebeen currentlyutilizedtobuild10+industrysolutionsatalarge scale.Mostoftheproductsarebuiltin-housewithoutany thirdpartylibrary.Onepatenthasalreadybeenfiledin India&theUSA,withmorethanfiveotherpatentsinthe pipeline.
An‘AlternativeIBMWatson’
Artivaticwasstartedasaninfrastructurelevelplatformin thebeginning—whichcanbecalledasan‘AlternativeIBM Watson’.Thefocuswastobuildaplatformthathelps enterprises,developersandSMEbusinessestobuild innovativeandintelligentsolutions.Initially,thecompany focusedonlyonlargeenterprises,whichrequireon-premise solutionsintheirdatacenter,howeverthenitbecame more like a service model andscalabilitywasthemainchallenge.
Thecompanywascontinuouslygettingrequestsfromother start-ups,SMEandsomelargeclientsaswelltousecloudbasedapplications. Coupledwiththis,thecompanyalso founditgreattoscalewithoutworryingaboutcomputation power,GPUanddataprocessinginreal-time.Thisinspired Artivatictolaunchallitstechnologies,productsand solutionstoputoncloudandserveasaSaaSplatformas wellotherthantheon-premisemodel.Thishelpeditto scalegloballytoowithoutevenfocusingmoreontravel, deliveryandcustomization.
LeaderHoldingtheReins
Mr.LayakSingh,FounderofArtivatic,isarenowned serial-entrepreneurwhograduatedfromIIT,Kharagpur.His passionledhimtostartaslewofventuresthathadtheir ownflawsandfromtheashesofthesestart-ups,hasrisen uphiscurrentandmostvisionaryproject,ArtivaticData Labs.
Layak’sabilitytolookataproblemforwhatitis,andnot onlyfindthebestsolution,butalsohisforesightandability tolearnthemostfromanyexperiencehashelpedkeephis ideasafloatintimeswhenmostpeoplewouldhavegivenup ontheirdreams.Aboveall,itishisspiritthatdrivesthe teamandthemotivationbehindthecompany,providingthe oilforeverycoginthesystemtoworkperfectly.
UniqueServices
Artivaticmakesend-to-endsolutionsthatworkacross industries.Itsproductsarebuiltontheprinciplesof genomicsandneuroscience—twogoverningaspectsofits services.Genomicistheabilitytoformholistic, comprehensivemodelsorviewsofpeople,products,events andsituations,whileneuroscienceusesthisholistic understandingtothinkandautomaticallymakedecisionsin thesamewaythatahumandoes.
Theseproductsandservicesaremultipurposeinthatthey canbeusedtoverifyidentities,flagfraudulentdocuments ortransactions,makesuggestionsandrecommendations basedonpersonalpreferencesandcanevenmakedecisions foraperson,basedontheirpreviouschoices.
Artivatic’stoolsrequireminimummaintenanceand effort—theycanbeinstalledonacompany’sserveranddo notrequireanentiretechteamtokeepitrunning.Thereare morethan12coretechproducts,30+toolsand10+ industrysolutions.Someofthetoolsandproductsare, AVDATAQUARTZ, AVACROSS, AVPREDICT, AVDECISION, AVNLP, AVSILOSOL/AVSaaS and AVDEVSPACE
‘‘
Most of our products are built in-house without any third party library
HelpingCompaniesGrow
Layak Singh Founder
“Clients who invest in Artivatic technology stand to gain the most from data-driven insights, integrate AI-driven technology to smooth out workflows, speed up mundane processes by automating and digitising manual tasks and use the insights gleaned from the data to protect themselves and their customers from fraud,” saysLayak.
Inthisdayandage,dataisabundantbutmanycompanies, especiallybanksandinsurers,failtomakethemostofthis component.Studyinguserdataandbehaviourpatterns allowsacompanytounderstandeachindividual’s preferences,thoughtprocessandintentionbehindparticular choices.ImplementingArtivatictechnologyallowstapping intotheseinsightsandprovidingbetterservices.Ultimately, thisincreasesacompany’sperformance,bottomlineand helpskeeptheircustomershappyandloyal.
ScopeandChallenges
ThescopeofAI,IoTandautomation-driventechnologyis immense.Today,theamountofprocessingpoweravailable ismorethaneverbeeninthepastandhaspavedtheway forabetterfuture.Integrationofnewtechnologycanreally changethewaymanyindustriesoperate,especiallyina countrylikeIndia.AIandIoTaresettorevolutionise healthcare,agriculture,insurance,banking,retailandmany moresectorsthathaveremainednon-digitised.
“While we have so much to look forward to, I still think the biggest challenge in the field is that people remain sceptical
and suspicious of emerging technology. We are not afraid to put up pictures of our most intimate and important moments online, but we are incredibly defensive when companies use this information to their benefit. We live in a time when Facebook and Google already own all the information on us and everyone from Spotify to Netflix use personal data to improve their recommendation section, so people must get used to the idea that their information is now out there for companies to use. After all, who doesn’t want the convenience of your groceries being delivered as soon as you get back from work—without having to lift a finger to order them?,” assertsLayak.
TheBestisYettoCome
Artivatic’sfocusistorevolutionisebanking,insuranceand financialservicesinIndia.Thecompanyisdeveloping genomic science based health insurance products, agriculture-farmer focused lending & insurance products, real-time automated decision making system to approve loans, policies, credit and much more.Itisalsogearingto launchitsowninsuranceandlendingplatformsin partnershipwithexistingfinancialinstitutions.Theplanis toapplyforfinanciallicensesaswellfromregulatoryfirms tolaunchsomeuniqueproducts.Thefocuswillbetoserve theglobalmarketinnextoneyearintheentireBFSI& Healthcaredomain.Artivaticaimstobringinmorein-depth innovationandresearchforcriticalareasintheindustryin theupcomingyears.
IS THE
ABOUT THE AUTHOR
As the Founder and CEO of one of New York's premier SEO agency, Seun Ajanwachuku is a leading New York digital marketing consultant. Some of his innovations include the creation of conversion marketing software for Wix Market Place, and establishing & cementing his rm as a leading, reputable and award winning marketing company in NYC. Seun's expertise has created one of the most dynamic and youngest SEO companies in New York City.
In addition to Seun's marketing background, he also holds a BS in Mechanical Engineering and an airplane power plant license. This rare combination of background makes Seun an ideal and indispensable resource for engineering and technical startups.
AUTOMATION HUMANS?
FOUNDER & CEO
HistoryofAutomation
Automationgoesbackmanycenturies tothetimewhentheGreeksandArab neededawaytokeeptrackoftime. Oneofthehumanfirstpractical inventionsthatmimicssomeformof automationwastheinventionofa mechanicalcalculatorbyWilhelm Schickard.Thecreationofdeviceslike calculatorsallowedpeopleto accomplishtaskfastwithhigher accuracy.Similarly,someother inventionsweredevelopedacrossa widerangeofindustriestoenhance furtherthespeedandefficiencythat comeswithaccomplishingdailytasks.
AutomationintheDigitalAge
Currently,peoplearelivingintheera whereeverythingismovingtowards automation.Youcanseenewsrelated toautomationeverydayinthe newspaper,onTvandonline. Sometimes,itmakespeoplesay“Wow, thingsaremovingfast”or“Ipraythat thedaythatamachinewillreplaceme atworkwillnevercome”!
Automationispermeatingeverycorner ofourlivesfromtheappsthatexiston yourphonetomachinepoweredselfdrivingcars.Itwasprojectedthat70 millionUSjobswouldbelostto automationby2030.Thisisa staggeringnumber,anditplainly explainswhyautomationisconsidered bysometobeacursemorethana blessing.
Overview
oftheautomationandits types
Thesedays,automationcanbe discoveredinnearlyeveryindustry, whichrangesfromtransportationto defenseandmedicaloperations. Manufacturingisoneofthemost commonareasinwhichautomationis
highlyaccessed.Sincemanufacturing requiresmanystepsandprocesses,the creationoftheautomatedmachinery hasimprovedalotintermsof efficiencyandqualitycontrol. Therearedifferenttypesofautomation availableintheground,andsomeof themarementionedbelow.
Numerical automation –Machines programmedtoperformrepetitive taskssuchas3Dprintingand embroiderymachines
Computer-aided manufacturing (CAM)
–Thisautomationaccessedcomputer softwaretocontrolmachinery
Example:CAD
Flexible manufacturing systems (FMS)
–Itcombinesrobots,numericalcontrol systemandotherindustrialautomation toolsintoasinglesystem.Case:metal cuttingandforming Industrial robot –Itcanbe programmedandmanipulatedintwo ormoreaxes.Itmayalsooperatein mobileorfixedapplications.Example: Palletizing
AutomationandProductivity
Inspecificindustries,automationhas increasedemploymentopportunity highlyunlikebefore.Forexample, withtheintroductionofATMinthe bankingindustry,itdevelopedmore employmentforstaffineverybranch. Accordingtoarecentreport,about 43%ofhumantellershavebeenadded inthepastthirtyyearsafterthe establishmentofATMs.
Mostimportantly,bearinmindthat over90%ofjobswillnotbeableto undergocompleteautomation.Infact, automationwillhelpyoubecome smarteranddothingsmuchbetterthan before.
AutomationandJobSecurity
Automationhasindeedincreasedthe jobsinsomanyindustries. E-commerceisoneoftheseindustries; whichisstillinitsdevelopingstages. Astheretailsectorfacesmultiple disruptionsovertheconvenienceand shoppingcomfort,whiche-commerce industry(automated)offers,jobreports havehighlyfocusedonthejoblosses, whichthisindustryhasfaced.
Ontheotherhand,e-commercesector isgrowingatanalarmingratethatis threetimesfasterthantheretail industry Thiseventuallyaddsmore 40,000jobsalongwithhighsalary package.Whencomparedtotheretail sector,onlinee-commercejobrenders morepay.Thisis31%morethanthe averagesalaryofthepersonwho worksintheretailstore.
HowAutomationisHelpingus DiscoverOurOrigin
Atpresent,manydebatesaregoingon whetherautomationisdetrimentalto thelivelihoodofthehuman.Someof thepeopleremainconvincedthat massiveadoptionofautomationwill potentiallyleadtothedemiseofmany jobs.Asmentionedalready,inreality, peopleshouldberesistantandfearful ofautomation.Becausecontrarytothis belief,thisincredibletechnologyisnot meanttoreplacehumans;instead,itis intendedtoimproveandextendhuman life.Finally,itissafetosaythat automationisheretostay.Onboth endsofthespectrum,automationwill worktoamplifyjoblossandcreation ofhigherqualityandpayingjobs.
Into the ‘Clouds’
CLOUD CLOUD COMPUTING
REVAMPING THE TECHNOLOGY FOR THE
NEXT GENERATION
TheInformationTechnologyhasbecomea
prominentforceinfuelingtheeconomicgrowthof thebusinessworldbyspreadingacrossthevarious sectorsaroundtheglobe.CloudComputingisoneofthe innovativeplatformsinITwhichisgainingtheprominence inthemarketofstorageandhosting.
Economicsandconveniencearetheprimereasonswhythe majorityofcompaniesarefollowingthepathofCloud Computing.AstheITmarketisverydynamicand competitive,innovativeideasinclouddomainarepaving wayfornewprospectsandexpansionsinthemarket.Apart frombasicserviceslikestorageandhosting,cloud computinghasmadetremendousprogresstowards processingpowerthroughtechnologieslike'Natural Language Processing’and‘Artificial Intelligence’.Asper theindependentresearchorganizations,globalexpenditure oncloudservicesmightreachupto260billionUSDthis yearandaroundone-thirdofITenterprisesspendingwillbe directedtowardscloudservices.Thesemarkettrendsarean indicationofgrowingconfidenceandrelianceonexternal sourcesofinfrastructureapplicationandsecurityservices. Thereisaradicalshiftinthecompaniesastheyconcentrate moreoncomputingasaserviceratherthaninvestinginthe entiresetup.Thisresultsindecreasingthecapital expenditure(CAPEX)andincreasestheoperating expenditure(OPEX)ofabusiness.Althoughresearchers believethatthecostwillbeadominantfactorforfuture investments,thereisalsoahugedemandfornewcloudbasedinnovativesolutions.
Transforming the Business World
Aspertheanalysisofindependentresearchers, approximatelyeightypercentofbusinesseswillbeusing cloudservicesby2020.Cloudhasbecomeadecisivetool todrivebusinessgrowthandtransformsthetraditional waysofmanagingthebusiness.Someofthekeywaysthat CloudComputingiscapableoftransformingintotoday's business:
Enhances Data Recovery
Innovativecloudsolutionsareprovingtobethemost optimalanswersforcompanieslookingforviabledisaster recoveryplans.Thisrecoveryprocessreducesrisk, maximizesproductivityandresiliencewhencomparedto existingrecoverymethods.‘Disaster Recovery as a Service’(DRaaS)isanewsolutionthatensuresthe continuityofcriticalapplicationsforthebusiness.Itoffers closereal-timeredundancyincaseofanydisasterwhich canbringthebusinesstoahalt.
Fuels Business Mobility
Thecloud-basedmanagementspaceisevolvingatafast pace.Thisplatformprovidestheperfectsolutiontomobile businessesbykeepingeveryoneconnectedfromanydevice, irrespectiveofanygeographicalrestraints.Rapid deploymentandintegratingdiversedevicesgivescloudbasedcompaniestoperformmuchbetter
Supports Remote Worker
Workingwithremoteworkersisanothernewareawhere
cloud-basedsolutionsareingreatdemand.Remoteworkers cancreatevirtualdesktopswhichcanbeaccessedfromany devices.Also,cloud-basedvideochatplatformallows remoteworkerstobeconnectedandensuregreater productivity.
Evolving Internet of Things (IoT)
ThecoreofcloudtechnologyisIoT Apartfromenabling devicestobeconnectedglobally,thefusionofIoTwith technologieslike‘Artificial Intelligence’isallowing innovationsandanalysistoredevelopIoTinto‘Internetof Everything’(IoE).
TheFinancialandOperatingBenefitsofCloud Computing
Quickfacts
-Top-linegrowth,employeecollaboration,andsupplychain arethethreeareaswhichareexpectedtosurgeoverthenext threeyears.
-Thelaunchofnewproductsandservices,newlinesof businessandenteringnewmarketsarethreewaysthrough whichcloudistransformingorganizations.
-Independentsurveysrevealthataroundfiftyeightpercent ofenterprisesthinkthatusingcloudserviceswillincrease theirrevenuesinthecomingyears.
MarchingtowardstheHorizon
Reducedcapitalinvestmentisoneofthekeyadvantagesof implementingcloudintoday’sbusinesshouses.Cloud helpstoeliminatetheexpensesincurredinsettingupthe computingenvironment.Furthermore,therevenue-andservicepremiseforcloudprovidersisbuiltona‘pay as you go’modelinwhichthechargesareonlyfortheservices whichhavebeenactuallyutilizedbythecompany
Fromtheoperationalpoint,cloudcomputingprovestobe beneficialtotheorganizations.Operationalactivitieslike upgrades,changecontrol,releasemanagementanddata centermirroringarebeeneliminatedtoahugeextent.Asit helpstosimplifythecomplextechnicalstructure,business finditeasytoconcentrateonthecoreoperationalactivities.
Movingtocloudservicesisthebeginningofanewjourney. Inthelongerperspective,cloudcomputingisincreasingly appearingtobeatransformativechangeinthebusiness landscape.Thistechnologymaynotbesuitableforevery organizationbutimplantingthistechnologypresents immensebenefitsforenterprisestoenhancetheir productivity.Cloudservicesarehelpingenterprisesin achievingahighleveloftransparencyandadaptabilityof ITinfrastructure.Beingabletoaccessthelatesttechnology withoutanyinvestmentsisalso–oneofthereasonswhy companiesaresoinclinedtoadoptcloudservices.At present,cloudsolutionshaveemergedasthebestmethods torevampandenhancetheITinfrastructurewithinan organization.
CanQualify:
Leading SaaS Provider of Supply Chain Management
SaaSapplicationsarerevolutionizingthebusiness
environment.Theyoffermanyadvantagessuchas lowupfrontcosts,anytime,anywhereaccess,and automaticupdatesandupgrades.TheSaaSmarketisseeing majorgrowthinallareas.Thisgrowthcycleisfueledbythe needforenterprisestoreducecosts,whileboosting efficiency.CanQualify,afast growingcloud-basedSupply ChainRiskManagementplatform.Theyconnectthe world’slargestcompanieswiththesafestandmost qualifiedsuppliers.CanQualifyensuresthatcompanieswho workforyouareprequalifiedbasedonyourrequirementsto work.
TheEstablishmentStory
Likeallinnovations,CanQualifyisdriventobethebest. SaaSprovidersinthemarketsometimesmissthemark whenitcomestobalancingbothtechnologyandpersonal touchtogether Technologyisgreat,butthere’satimeand placeforit.Whenthehumanfactoriscompletelymissing fromtheequation,thenthere’saproblem.SoCanQualify, setouttocreateamorecomplete,convenientandcosteffectivesolutiontomeettheneedsofboththeirclientsand customers.BasedinLehi,UT,thecompanywasfoundedin 2015.
TheDynamicFounder
FounderofCanQualify,AaronHarkerhaseffectively resurrectedanoldartofprovidingexcellentcustomer servicethatrecognizescustomerneedsastheultimate mission.Aaron’sabilitytoorganizeandprioritizethesmall detailsforoverallmeaningfulimpactandtruecourse directionthatleadstocontinuousimprovementisoneofhis strengths.Additionally,hisvisionforpositivechangewitha gooddoseofpatienceiscommendable.AaronHarker
wouldbeatremendousvalue-addedpartnerandorteam membertoanyorganizationandapositiveinfluenceinhis workingandpersonalcommunities.
ServicesOfferedbyCanQualify
CanQualifyhasateamofdedicatedcustomerservice representativeswhocontacteachcompanyandguidethem throughtheprequalificationprocess.Onceallclient requirementshavebeensubmitted,CanQualifiyvalidates thatallhiringclientrequirementsaremet.CanQualify validatesdataannuallyandorasitexpiresand communicatesanychangestotheclient.
InadditiontoCanQualify’sproductsdescribedbelow,they considerthemselvesandtheirplatformtobetheservice. Theymakephonecallsandprovidehands-onsupport, eliminatingtheneedforathirdpartytohelpwalktheir customersthroughtheprocess.Theirvariedproductseach addressspecificclientneeds:
CanQUALifier:CanQualify’sintuitiveweb-based softwareplatformconnectsclientswithqualifiedcompanies
DocuQUAL:CanQualify’srisk-basedprequalification formincludescollection&verificationofclient requirements
InsureQUAL:CanQualify’scollection&verificationof insurancecertificatesensurescompliancewithclient requirements
AuditQUAL:CanQualify’scollection&verificationof contractors’safetymanualensuresregulatory&trade requirementsaremet
EmployeeQUAL:CanQualifycollects&verifies employee-specificclientrequirements
er Founder
CustomQUAL:CanQualify’scustomprequalificationform istailoredtoaclient’sspecificneeds
TheClientBase
Therearemanybenefitswhichtheirclients&customers receive:
· Reducetimeandmoneyspentgatheringandsubmitting complianceinformation
· Leveragespendwithcontractorsforevenmorecost savings
· Centralizedweb-basedarchiveofallcompliance documentsanddata
· Proactivenotifications
· Improvedsafetycultureamongcontractors
· Singledatasubmittal
· Standardizedqualificationcriteriaforallparticipants (levelstheplayingfield)
· Opportunitiesfornewclientrelationships
FutureRoadmap
CanQualifyisgrowingatasteadypaceandwillcontinueto
expandandrolloutadditionalproductsinthenearfuture. Also,asacompany,CanQualifyisintentionalandstrategic withcontinuingitsmomentum,anditisalwayspassionate aboutitsdevelopingleadershipintheever-growingspace ofsupplychainmanagement.Innovationandcreativity havealwaysbeenthedrivingforcebehindtheirproducts, andthatmissionanddrivewillremainthesameoverthe comingyears,positioningthemasoneofthepremierSaaS companies.
Insights Into Cloud
Disruption in Content Distribution and the New Normal
Contentdistributionis experiencingtremendous disruption.Broadcastersare goingonline,telcosareoffering digitalTVservices,andplayerslike NetflixandHuluarestormingintoa spaceoncedominatedbyahandful ofall-powerfultelevision-broadcast leaders.It’saneweraofcontent democratization,whereviewersare surewinnersandcontentowners, rightsholders,telcos,and broadcastersalikearerushingto meetconsumerdemandfor anywhere,anytimecontent.
Thenetresult?Morecontentis availableacrossmoredigital platformsthaneverbefore.Content deliverynetworks (CDNs)—geographicallydistributed networksofserversthatholdcopies ofcontent—haveriseninnumber andimportanceinresponsetothe boomingcontentmarketplace.Using ageneral-purposeCDNserviceis oneapproach,especiallyifyoudon’t havetoomanyviewersortheyare widelydispersed.Butcostsrisein
directproportiontothebandwidth used,sotheydon’toffermuch economyofscaleorcontrolover contentdelivery
E amore dgewarehaspioneered specializedpurpose-builtapproach. WebuildTVdeliverytechnologyfor high-quality,low-latencycontent distributionatlargescale.Oneofour purpose-builtTVCDNscandeliver live-to-VOD,catch-up,start-overand pause-liveTV,cloudDVR,TV everywhere,adinsertion,fast channelchange,4KTV–allfrom onesharedplatform.Itcanalso eliminateexpensivebandwidthrental andprovideoperationalandresource efficienciesthatresultinsignificant costsavingsovertime.
Anexploding,crowdedmarket
Edgewarebeganbyhelpingtelcos offerTVserviceswithlocalad insertionandotherfeaturesthat optimizenetworks’reachand infrastructure.Now,agrowing numberofOTT(overthetop) providersandcontentownersare
alsolookingforcost-effectiveways todistributecontent.Andasservices becomemoresuccessful,andthe capacityperviewerincreaseswith advancementslike4KandVR (virtualreality),thereislittle economyofscaletobegainedby distributingacrosssomeoneelse’s service.So,itmakessensetoexplore creatingandoperatingyourown network.
It’salandscapeofopportunitybut it’salsoacrowdedone.It’simportant foranycompanytopositonfor growth,tomakethemostofmarket opportunities.Whileit’snotwithout itschallenges,it’sagreatplacetobe.
Successthroughinnovation
Companiesthatsucceedintoday’s rapidlychanginglandscapearethose thatinnovatealongside,notin responseto,thesechanges.Ourfocus oninnovationtranslatesinto specializedofferingslikeanti-piracy andforensicwatermarkingthatare tremendouslyimportanttocombata pervasiveproblem.Billionsof
dollarsarelosteachyeartoonlinepiracy
YouGovresearchthathasrecentlybeen commissionedbyEdgewarehasfoundthat nearly40%ofviewersarelikelyto watchpiratedcontenton-demandby downloadingorstreamingillegally sharedversionsofpopularfilms andTV
morethanonefifth(21%)said theywouldwatchliveevents likelivesportsfromunsolicited onlinesources. digitalcontentacrossthe contentcreationanddistribution chainiscritical.
Atthesametime,theindustrywidemovefromsoftwareto hardwareandtocloud-based technologiesandamoreopen virtualizedenvironmentcan’ underestimated.Butit’ size-fits-allproposition.Hardwareis astillaviable,competitivesector Notallregionsoftheworldhavethe fiberinfrastructurerequiredtosupport entirelysoftware-basedoperations.For manycontentownersanddistributors, hybridsolutionsarethebestanswer allowinghardwaretobedistributedcloser toviewersandbypassacongested Internet.Infact,Edgewareisuniquely positionedtoplayinallspaces–software-only andhybrid.
Karl Thedéen Managing Director & CEO
systemsaccordingtothespecific needs,budgetsandinfrastructure realtiesofourcustomers.
Wecanalsoprovideourcustomers uniqueinsightintotheirviewers’ behaviorandgivecontrolbacktothe contentowner,rightsholderor broadcaster.Bycorrelatingviewing insightsandanalyticswithnetwork performance,theycangetaclear snapshotofwho’swatching,what they’rewatching,andhowthey’re watchingit–aswellashow’sit’s beingdelivered.It’ssaidthat knowledgeispowerandperhaps nowhereisthistruerthaninternetTV services.
Managinggrowthwithinthecontent distributionlandscapeisalsocritical. Manyofourcustomersareseeing tremendoussubscribergrowth.Atthe sametime,providersmustaddress occasionalviewershipspikesrelated toprogramming.Soahighquality servicethatcanscaleiscritical.We knowNetflixsolvedtheirscaling challengesbybuildingtheirown CDNforTVdelivery.Andthesame istrueforlotsofourcustomers.Our TVinfrastructure,includingsoftware design,isoptimizedtoscale.
Findyourcompetitiveadvantage
It’simportantforanytechnology companytoinnovatetokeepabreast ofcustomerneeds.Sometimesthat innovationdeliversuniquebenefits andsetsyouapartinthemarket–a sweetspotofdifferentiation.For Edgeware,repackagingcontentatthe edgeofaTVCDNinsteadofatthe originreducesbackhaulandcache storagebyafactoroftwotothree, whichisenormouslycompellingto
ourcustomers.Thenetworkisless congestedbecauseonlyasingle formatofthecontentneedstobe distributed.Thisfreesupcaching memoryandreducestheriskof bufferingorglitches,significantly improvingtheviewingexperience.
Youcanalsorepackage,encryptand personalizestreamstoincludead insertion,watermarking,time-shift TV,andservemultipledevices directlyattheedgewithoutthegoing backtothesourcecontentand fetchinglotsofdifferentversions.It optimizesstorageandsavescapacity Thecontentonlyneedstobe ingestedonceintheorigin,beforeit isautomaticallydistributedtothe deliveryserveruponaviewer’s request.
Evolvingrevenuemodels
Therealityisthatadrevenueshave beenleakingoutofthetraditionalTV industryformorethanadecade. Today,contentowners,telcosand serviceprovidersareexploring subscription-basedaswellas advertising-drivenmodelsora combinationofthetwo.Targeted advertisingachievablethroughonline contentdeliveryhasblownopenthe doortonewrevenuemodels.And now,personalizedadsandlocalad insertionaredrivingareturnto higheradvertisingrevenues.
Thesportinglife
ThelaunchofmyTVSUPER,an OTTserviceprovidedbyoneofthe largestcommercialChineseprogram producersintheworld,speaksto whatcanbeachievedthrougha smartlydesignedplatform.
Ratherthanrentcapacityona genericpublicCDNservice,myTV SUPERdecidedtolaunchits portfolioofonlineTV services—including50linear channels,liveprogrammingand4K VODcontent—bybuildingitsown TVCDNforfullcontrolofitsnew OTTservices.TheirTVCDNwas builtusing60Edgewaredistributed serversacrossHongKong,tocache popularcontentandstreamitinhigh qualitydirectlytoviewers.They werealsoabletodeliverarichsetof time-shiftTVfunctionalityand personalizedadvertisinginsertion optionswithsubtitlingsupportin multiplelanguages.Theservicehas attractedmorethanfivemillionusers inlessthantwoyearsandput viewersintotalcontrolofeverything theywatch.
We’reseeingmorelocalproviders andcontentownersgettingintothe game.Sportsleaguesandother regionalcontentownersaresittingon valuablecontenttheywantto distribute–notjustintheirown backyardbuttoothersaroundthe worldwhosharetheiraffinity. Audiencesarewillingtopayfor high-qualitycontent,sothebreadth ofthemarketisexpanding exponentially.It’sanexcitingtime forcontentownersandviewersas technologyinnovationbringsthese worldsevercloser.
www.edgeware.tv
Editor’s Pick
SOFTWARE: As open Source or as Convenient Service
Technologyistryingtooverhaultheoldschoolmethodologiesof businessfromalongtimenow Technologyhasleapedahighjump inthepastdecade,providinghumanswitheasyandfastwaysof everydaytasks.Afterformingcommunewithsmartphones,AI,andvirtual reality,technologyisnowcomingafterthehardware.SaaSandcloudcomputing arethenewwavesoftechnologythatarebeingusedinsmallandmid-businessto minimizetheoverallcostoftheproduction.CloudtechnologieslikeSaaSare threateningtheworldofoldon-siteandopensourcesoftwarealongsidewiththeir functionality.RichardStallmanoftheFreeSoftwareFoundationrefersSaaSto Service as a Software Substitute (SaaSS).Accordingtohim,theuseofSaaSisaviolationofthe principlesoffreesoftware.
Setting it up
On-premisesoftwareinstallationcanbealongtedious afternoontask.Itrequirestheperfecthardwareandsoftware combinationtoworkaccurately.Opensourcesoftwareis generallyfree,buttheypluckexpensesfromuser'spocket viaadditionalpackageswhichincludedesign,extensions, plugins,andthemes.Forexample,Wordpressisextremely helpfulfreewebsitebuilderbutrequiresadditionalcosts inthemes.Furthermore,thestartingandrunningupa softwarerequirestheusertoconversantwithtechnical skills.Thesoftwarerequirescertainhardwareneedsthat aremandatorytobefilledinordertousethesoftwareatits peakperformance.TheInternetisnotrequiredinmostcases, butitisalwaysrequiredinordertoupdateanysoftware. Softwareupdatesdependuponthesoftwaredevelopers,whether theywillfixtheissuesorbringnewfeaturesandalsowhether theupdateswillbefreeornot.Itshouldalsobenotedthatthe supportforthesoftwarewilldefinitelyendinfuture.
SaaSontheotherhandjustrequiresacomputer,internetconnectionandasubscriptiontoasoftware service.Thiseliminatestheneedformaintaininghighpowercomputingmachinestofulfillthe requirementsofthesoftware.SaaSservicesarerunonprovider’sservers,hostedbytheprovider, managedbytheprovider,andupdatedbytheprovider.Suchserviceseradicatethefactorsof technicalknowledgeandextensions/pluginscomestogetherinasinglepackage.Thesekindsof wideintegrationarepre-installedandprovidesmoothinteractionwiththeuser
Functionality
AsSaaSisaccessedbyusersviaabrowser,theserviceislicensedonasubscription basis,mostcommonlyamonthlyfeeoranannualfee.Asitishostedfromaremote location,it’stheprovider’sresponsibilyofmaintainingthehardware.Suchservicesare futureproofastheproviderswilltakecareofanyupcomingneeds.Updatesarerolled outandinstalledwithouttheuser’sinput,eliminatingallthehasslesrelatedto updating.Additionally,securityandperformancestandardsarealsometbythe provider
Opensourcesoftwareiscreatedbypeoplewhoarepassionateaboutsoftware programming.Notonlytheyprovidetheexecutablefile,theyalsoprovideitsprogramming code.Userscanmodifythesourceaspertheirrequirementandtherearelotsofopenlyavailable enhancements.Although,consumersmustbeawareofopensourcelicensingtermsandtheymustcheckit regularlyastheyaspresentinlargenumbersandgetsupdatedwithbrevity.Opensourceprovidesthe flexibilityonlyiftheconsumercansparethetime,energy,andexpertise.
Cost, control, and security
Forstartups,alownumberofusers,andshort-termdeployment,SaaScantake theoverallcostovertheopensource.However,iftheusersaremorethan twentythentheopensourceisthebestcost-effectivealternative.Opensource requireslargehardwaretosetup,alicensedoperatingsystem,facilities, support,andmostimportantsalariesforthepersonnel.Intermsofcontroland security,opensourceoffersthefullcontrolovertheuserdata.InSaaS,the securityisguaranteedbytheproviderandcustomershavetoagreeto servicelevelagreementsregardingbackupandprivacy Theconundrum ariseswhencustomershavetomigratedatafromoneservicetoanother.It getsdifficultinmigratingthedataovertheinternetandsometimes,thedata is held hostage whenacustomertriestoleaveaproviderandcustomerscan bestuckwithdead-endapplicationswithnoaccesstotheirdata. Organisationscan'tentrusttheirdatawiththird-partyproviders.
Forsmallandmidbusiness,SaaSisreadytogo,butfororganizations,ifthey can’tafford,canoptoutforon-premisesoftware.Intheend,SaaShastospend sometimetofullyacquiretheattributesprovidedbyon-premisesoftwaresoit dependsontheconsumerhowtheywanttomoveforwardwiththeirbusiness.
WhiteSource:
Creating New Business Avenues with Open Source Components
Asbusinessescontinuetoevolveanddigitizetheir
offerings,companiesaremovingtowardscloud systemsinlargenumbers.ThankstoSaaS technology,therehasbeenaprofoundshiftinthewaythat businessesareofferingtheirsoftwaresolutions.By incorporatingreal-timeanalyticsandfasterinnovations, businessesareabletocustomizethesiteexperiencefor everyone.Notonlyisitaffordableandflexible,SaaS technologyistransformingthewayservicesarebeing providedbycompanies.
WhiteSourceisoneoftheleadingglobalprovidersof “Software Composition Analysis” tools.Ithasavisionto empowerbusinessestodevelopbettersoftwarebyutilizing thepowerofopensource.Foundedin2011,itis headquarteredinNewYorkandhasofficesinBostonand Tel-AvivinIsrael.Itistheonlycompanyprovidingall-inonelicensing,security,quality,andreportingsolutionsfor managingopensourcecomponents.Industrygiantslike IBM, Microsoft andotherstrustWhiteSourcetosecureand managetheopensourcecomponentsintheirsoftware.It hasbeenrecognizedby Forrester asthebestcurrent offeringintheirSoftwareCompositionAnalysis(SCA) Wave™reportin2017. Microsoft and 83 North have investedinWhiteSource,raisinga$10millionSeriesBin June2017.Byusingtheopensourcesoftware(OSS) lifecyclemanagementsolutions,usersgetmoreinsighton theopensourcecomponentsthattheyareusingintheir products.Thisanalysistoolalsoallowsuserstoenforce securityandcompliancepoliciesautomaticallythroughout theirSDLCwithoutslowingoraffectingthedevelopment process.
Processes
whichmaketheDifference
Detection, Selection, Alerting, and Reporting -arethekey processesthatmakeWhiteSourcetheobviouschoicefor
developersandbusinesses.Thetoolautomaticallyidentifies alltheopensourcecomponentsinthesoftware.The browserextensionrevealsanybugsorsecurityrisksfor eachcomponentsothatthedevelopercanhavemoreidea aboutthecomponentsbeforetheyevenmakeapullrequest. Thealertingsystemhelpstoidentifythepotentialpitfallsin theopensourcecomponents.Oneofthecoreadvantagesis thattheplatformprovidesfullvisibilityoverallthe components,dependencies,andlicenses,allowingusersto instantlyproduceinventoryreports.Thesereportsassistto understandthedevelopmentenvironmentinmore comprehensivemanner
ASeasonedEntrepreneurintheSaaSspace
RamiSassistheCo-FounderandCEOofWhiteSource. Heisanexperiencedentrepreneurwithadeepbackground insoftwareengineeringandproductmanagement.His innovativemindsetandpragmaticapproachhasassisted himinemergingasasuccessfulentrepreneuroverthe years. Heisafirmbelieverinthevaluesoftheopensource communityandcarriesdeepacumeninworkingon complextechnicalissuesandalgorithms.Hishighlevelof expertiseindesigningandimplementingcomplexsecurity managementandcompliancesoftwaresystemsmakeshim quitepopularinthisfield.Hisfrustratingexperiencewhile sellinghispreviousstartuptoCAtechnologieswhenthey wereaskedtoproduceafullBillofMaterialsforallofthe opensourcecomponentsintheirproductgavehimand otherco-founderstheideaofWhiteSource.
CurrentTrendsandtheNextBigChange
ContinualchangesinbusinessrequirementsandmodernIT trendsaretheprimereasonforcompaniestofocusonSaaS technologyinordertoprovideeffectivesolutions.Goingby thecurrenttrends,thistechnologyalongwithotherXaaS
‘‘ We empower businesses to develop better software by harnessing the power of open source
Rami Sass Co-founder & CEO
industriesarecreatingnewbusinessopportunitiesinthe market.Thisplatformhasprovidedflexibilitytothe existingstringentbusinessprocesses.Ithasmotivated businessestomoveforwardwithgreaterscalabilityand multipleoptionstochoosefrom.Thenextbigmovementin SaaStechnologywillbewhenheavilyregulatedindustries likebankingandhealthcarewillembracethisplatformfor theirsecurityneeds.Thatwillbeaneweraofcloud computingwhereSaaSsolutionswillwitnesswide acceptanceandimplementation.
KeySolutions–TransformingtheBusiness
Themostsignificantpartofcommercialsoftwareisthe opensourcecomponents.WhiteSourcemanagesto automatesecurityandcompliancethroughouttheentire softwaredevelopmentlifecycleincludingselection, approval,tracking,andmanagement.Italsoprovidesrealtimealertsoncomponentsthatcanbeapotentrisk. WhiteSourceisthepioneerindevelopingan Agile open sourcesecurityandlicensingcompliancetoolwhichisa perfectanswerforthemodernsoftwaredevelopmentteams. Coveringmorethan200languagesandintegratingwith popularCI/CDsolutionslikeJenkinsmakesWhiteSource standaheadintheleague.Maintainingthehighestlevelof accuracywithoutanyfalsepositivesistheUSPof WhiteSource.Byallowingforpolicyenforcementatevery stepoftheSDLC,WhiteSourceisabletoreducefrictions
betweenthedevelopmentandsecurityteams,shiftingleft securityandcompliance,thusremovingbottlenecksthat canslowdownreleases.
TransformingChallengesintoOpportunities
Themarketanddemandforopensourcecomponentsare witnessinganupsurgewiththeadventofnewtechnologies like Artificial Intelligence, IoT,and‘the App Economy. As softwaredevelopmentteamsstruggletokeepupwith sprintsandshortreleaseschedules,theyarerelyingonopen sourcetogetthejobdone.Independentresearcherssuggest thatopensourcecomponentsaccountsfor60%-80%ofthe codebaseinsoftwareproductmarket.WhiteSourcehas beenintheforefronttoassistdevelopersandsoftware teamsinadoptingopensourcecomponentsintheir business,whilemaintaininghighstandardsofsecurity, compliance,andofcoursequality.
FutureProspective
WhiteSourceholdsapositiveoutlookofthefutureasit continuestodominatethemarketwithnewcapabilitiesand featuresthatareabouttobelaunched.WhiteSourceis committedtoleadingthewayforwardintheSoftware CompositionAnalysisspace,providingthestrongest offeringintheindustry
The New Way Of Business- Mobility on Cloud
Theradicalchangeintheinnovativetechnology,is
changingthebasicsoftheenterprisesfunction.The wayofthebusinessestodayisverymuchaffected bytheconvergenceofenterprisemobilitywithCloud Computing,BigDataAnalyticsandSocialMedia.The mantraforasuccessfulbusinesstodayistoobserveand adoptthewayemployees,partnersandcustomersconnect andenergeticallyengageinfulfillingbusinessobjectives andattainingtheenterprisegoalsinrecordtime.Thisisthe reason,thattheenterprisesoftodayhavetofollowthe currenttrendsintherealtime.
ThereisonemoreparadigmshifttheITindustryis observing,andthatistheentranceofEnterpriseMobilityin thebusiness.Withtheuseofitnowcriticalbusinessdata, complexanalyticsandreportsaregettingavailabletothe decisionmakersandexecutivesinnotime.Thevast acceptanceoftheMobilePhonesandTabletsburgeonthe businesses.
Withanytime-anywhereaccesstothebusinessdatafor swiftdecisionmakingandimprovedcustomerservice,is onlygettingpossiblewiththeuseofEnterpriseMobile DeviceManagement(MDM).InthiswayMobilityon CloudishelpingSME’stogetbenefitedbythe technologicaladvances.
Approximately,70%oftheNorthAmericanworkforceis nowmobile,cloud-basedenvironmentsrequirea transparentmobilepolicymanagementstrategy Asis observed,moreandmoredataofthecompanies,nowadays isresidingonmobiledevicesandisdistributedonoff-site servers,protectingthatdataisbecomingamission-critical priority.Thatisthereasonthatsecurityconcerned enterprisesaremoreconcentratingonthethreecritical mobilityfactorsastheyevaluateanddeploycloud computing.Thethreeimportantfactorsare:
Easyaccesstocloud-baseddataandapplicationsfrom anywhereatanytime
Theavailabilityoftheflexibilityofthemobileworkforceis onlypossiblewiththeenablementofeasyaccesstothe cloud-baseddataandapplicationsfromanywhereatany time.Theworkerstodayhavetotravelfromoneplaceto anotherswitchingbetweenvariouspublic,private,wired andwirelessnetworksinordertogetaccesstothecorporate
applications.Mobileworkershavetomanuallyselectand connecttothebestavailablenetworkinthegivenlocation becauseofthis.Thiscreatesaconfusioninbetweenthe workerswhatnetworktoselect,whatpoliciestoapplyand etc.justbecauseoftheconnectivityprocessisleftonthe end-users.Thiswholeprocessisthereasonofless productivityonthepartofthemobileworkers.
UnnecessaryAccessCosts
Wi-Fiand3Gliketechnologiesaregettingusedtoaccess cloud-baseddataandapplicationsbythemobileworkers today,fromanywhere,ontheroad,fromahotelorahome office.Thisisbecomingareasonofextracost,whenyou aresupposedtogainfromthecloudcomputing environment.Mostofthetimethiscostbecomes unnecessary,likepayingforLANorWi-Fifeeswhena mobileworkerisinanareacoveredbyhispaid3G subscription,using3Gwhenroaminginternationallyor using3Gwhenafreeorlow-costWi-FiorLANoptionis available.
SecurityConcern
Today,manyenterprisesareinvestingonendpointsecurity solutionsandcorporateVPNs,datacompromiseisstilla bigthreatforenterprisesbecauseofavarietyofthreatsthat stemfromnetworkbridging,visitstomaliciousWebsites, downloadofmalicioussoftware,anduseofopenand unencryptednetworks.Theprocessofconnectingtowired andwirelessnetworksisamanual,user-drivenprocess makestheriskhigh.Despitethesehighrisks,enterprises canmaintainitselfagainsttheseriskswiththeMobile PolicyManagement(MPM):
Thecriticalmobilityfactorsofcostcontrol,securityand end-userconnectivityforcloud-basedenterprises,comes underaterm,‘MobilePolicyManagement(MPM)’.MPM addstotheoverallreturnoninvestmentofcloud-based initiativesthroughreducedcostsandimprovedsecurity
MPMhelpsenterprisesto:
Pre-definenetworkprioritizationpolicies
MPMhelpsITtopre-definenetworkprioritizationpolicies
andassignspecificmobilepoliciestoagivennetworkfor cloudandnon-clouddataandapplicationaccess.By automatingnetworkselectionandmobileaccesspolicies, MPMbooststhemobileworkforceproductivity Additionally,MPMhelpsITtopre-definenetworkselection rulesandassignmobilepoliciestoeachtypeofnetwork. MPMsolutionautomaticallyselectsthebestavailable networkasdefinedbyIT,connectstheuserandappliesthe relevantmobilepolicies,whilethemobileworkersroam around.Thisgivestheworkeraremoteaccessand connectivitytransparenttoend-users,savingtheirvaluable timewhenaccessingcloudandnon-clouddataand applications.
Enablestocost-optimizingnetworkselection
MPMenablesanoptionof‘cost-optimizingnetwork selection’toreducethecostofmobiledatausagebycostoptimizingnetworkselection.Leavingnetworkselectionup totheend-usercandrivedatacostsfaroverbudgetand createsignificantcostliabilities,fortheenterprises.Foran instantance,amobileworkerwithanunlimited3G subscriptionshouldavoidconnectingto,payingforand expensinghotelWi-Fiwheninanareacoveredbya3G localprovider.Fortheenterprisesbenefit,MPMplatform
avoidsunbudgeteddatacostsbyhelpingITtodefineand enforceanetworkwhitelist,preventingusersfromadding unsanctionedlaptopcommunicationsoptionstotheir mobilePcs.
AvoidscommonData-SecurityThreats
Thedatasecuritythreatsoccuronlybecauseoftherogue accesspointsornetworksthatareinplacetoluremobile workersontotheminorderforhackerstogainaccessto corporatedatalikepublicWi-Fiaccesspointsinairports labeled“freeWi-Fi”orrogueWi-Fiplacedinproximityto corporateoffices.Thoughtherearesecuritysolutions workingforthesame,butofnouse.Whenamobileworker isworkingandvisitingvariousplacesanMPMplatform enablesITtodynamicallyautomateandenforcenetworkspecificsecuritypolicies.
Enterpriseswhoaredeployingcloudcomputingare influencingMobilePolicyManagementtogain organization-widevisibilityandcontrolovertheirmobile workforce.
SaaS Software Platforms
Will Empower the Workforce in the Digital Age
AsentrepreneurialCEOswhofundourventuresor executiveswhogrowintobeingCEOsofmore maturecompanies,weproduceannualbudgetsand financialplans.Weestimateourfuturerevenueandgiven availablecapitalwefashionbudgetswebelievewilldeliver ourrevenueobjectives.Hardcapitalandnon-labor expensesaregenerallypredictable.Workforceplanningis moreofanartandboilstypicallydowntoheadcount planning.Theamountsandtypesofheadcountneededare oftenbasedonproformafinancialmodelingandestimates fromprimaryfunctionssuchasengineering,sales, marketing,etc.
Traditionalheadcountplanningfallsshort.Wecontinue torelyonatraditionalheadcountmodeleventhoughit’s crudeandincludesbuiltinbiasessuchasincremental benchmarkplanningfromlastyear,organizationaland processcomplexitythathideswaste,andthetalentof managersnegotiatingbeyondrealneeds.Marketforcesand technologyadvancesareincreasinglyexposingthe weaknessesofheadcountplanningandstaffing.For example,employeesnowonlyamounttoabout65%ofthe workforcedownfrom90%twentyyearsago.The remainingcontingentworkforce(QuartZ)isexpectedto exceed40%by2022.WhileHRisresponsiblefor acquisitionofemployees,thecontingentworkforceis frequentlymanageddirectlybymanagersorprocurement.
Howdoyouleveragetheavailabletalenttoperformthe mostimportantwork?Theanswerisnotmorecomplex managementapproachesthatdon’tscale.Betterjob descriptionsorskillsmatchingwon’tdoitunlessthework anditsvalueisclearlyunderstood.
Botsarecoming--wheredotheybelong?Inadditionto thecomplexityofmanagingandestimatingtheneedsfor people,botsarebecominganimportantandintegralpartof workforcemanagement.Billionsofdollarsarebeing investedinAI(bot)solutionsthataredesignedtoreplace someoralloftheworktraditionallyallocatedtopeoplein ABOUT THE
Michael Grove is the Founder and CEO of CollabWorks, a technology company that provides a powerful management framework (FrameWork™) in the form of software and professional services. His core belief is that if individuals are empowered to manage their own engagement they will thrive to the benefit of themselves and the organization. The FrameWork technology sits at the center of the Digital Workforce of humans and automation (AI). Michael’s vision is that work will evolve from jobs to a marketplace of services by 2025.
Michael currently co-hosts CEO workshops and sponsors the CollabWorks Thought Leadership Team (TLT), DisruptHR (Bay Area), and Disrupt.Work. He has been a successful CEO for over 25 years of venture and self-funded companies including Open Country, Micromodule Systems, Introplus, and the Pathway Group. Michael has produced several breakthrough patents and led businesses in aerospace, renewable energy, semiconductor, information, social networking, and workforce management. Michael holds Bachelor and advanced degrees from California Polytechnic, UCLA, USC, and Wharton.
Michael Grove Founder
jobsthatincluderepetitivetasksthatcanbeautomated. (Deloitte).Theforecastforbotsasapercentofthe workforcevarywildlyfrom10%tobeyond30% (Singularity) by2022.Amajorstartup,Automation Anywherenowhasmorethan15millionbotsimplemented in700majorcorporations.
AsCEOsweneedtowakeuptothisnewreality.Weare inadigitalworldwheredefiningjobsandallocatingheads willnolongeryieldacompetitivehumancapitaloperating model.Forexample,doesourcurrentstaffingprocess clearlydefinetheoptimalmixofemployee,contingent,and botlaborforour2020“digital”workforceplan?Whoand howcanourteamprovideaclearreliableanswer?Ifour workforcerepresents50%ofourtotalexpenseandour workforceincludesa10%inflatedheadcount–weare leaving5%operatingprofitonthetable.Thisishuge! Gettingtotheoptimalanswerswillnotcomefromdoubling downontheheadcountplanningprocess.Worse, competitorswholearntooptimizetheirdigitalworkforce compositioncanusetheirmarginadvantagetoimprove marketshare,etc.
TalentrelatedSaaSsoftwarevendorsaresteppingup. ThegoodnewsisthatSaaSsolutionsareevolvingtomake iteasiertomanagebothemployeesandcontingentlabor ModernHRtoolssuchasWorkday,SAP’sSuccessFactor, andahostofstartupsareofferingtosupportcontingent laborwithmuchoftheemployeetalentmanagement functionssuchasstaffingandreviews.
Whileanimprovement,theseplatformswillnotaddress optimizingtheworkcontentamongemployeesand contingentlabornordotheyincludebots.
Thecoreofdigitalworkforceplanningistheworkand itsvalue.Inordertogetatwasteduseoftalent,planning biases,andtheincreasedcomplexityofavailablesourcesof talentitisessentialtostartwiththevaluetheworkforce rendersinachievingbusinessoutcomes–namely,the work.Inadditiontowork,thesecondnecessary informationfordigitalworkforceplanningistheuseof talent.Forexample,howmuchtoptalentworkisyourtop talentdoing?NeithertheworkquantifiedbyFTEper serviceoruseoftalentisachievablewithcurrentheadcount planningandmanagementtools.
Currentmethodsofmeasuringtheworkarenot effective.Wecantracktaskssuchasmonitoringlocations
andnetworkdevicesasoftendonebylargesoftware developmentorganizations.Or,weusesurveysoftime trackingsuchasactivity-basedplanningimplementations. Thesemethodsaretimeconsuming,pronetoerrors, difficulttovalue,andhatedbyworkers.
IntroducingamanagementframeworkSaaSsolution (CollabWorks).However,technologyhasnowevolvedto allowmanagementtofocusondeliveringthemostvaluable workwiththebestavailabletalent.Thefirststepisto capturedatathatclarifieswhatisthework,theamountof FTEsspentdoingtheworkandbywhomatwhatlevelof talent.Inaddition,tooptimizeboththeworkandtheuseof talent,ametricisneededtovalueboth.
Allworkcanbedescribedasservices. Whatwecanlearn fromtheriseofSaaSworkplatformssuchasUpworkor Gigsterdemonstrateisthatworkcanbedescribedinthe formofservicesinsteadoftasks.Aservicedescribeswork deliveredbyasuppliertooneormorecustomers(internal orexternal).Whiletasksmayvaryandcomeandgo, servicesdescribeasupplier-customerrelationshipwhere tasksflowacrosstheservice.Forexample,weusesoftware developersviaUpworkwhocontinuouslyperformtasksas partofserviceswherethevalueoftheworkisestablished. Theseplatformsarenowbeingusedtoalignserviceneeds withbothcontingentandemployeeworkers.
Customersneedtodrivetheflowofwork.Another positivereasonfordescribingallformsofworkasservices isrecognitionthatthevalueofwork(services)dependson thecustomerreceivingthebenefitofthework.Ratherthan distributingtheworkviaatypicalmanagementtopdown structure,workasservicescanbedistributedbasedon customerneeds.Thiskeepsthefocusonvaluewhereit belongs–thecustomer Andthisrelieveslinemanagement fromgathering,reporting,andcommunicatingactivities. Organizationsarenowabletoclearlyunderstandthe serviceswithinaworkforceconsistingofemployees, contingentworkersandbots. Andmoreimportantly,for eachservicetheorganizationsareabletomeasurethe relativecontributiontooperatingprofit.
Summary.ThesenewSaaSmanagementframeworks (CollabWorks)willintegratewithexistingSaaStalentand workplatformstoenablebothworkersandthe organizationstooptimizetheirrespectiveneedstotheir mutualbenefit.
SAAS
Can Create Business Developments with Different Revenue Streams
SaaSor‘SoftwareasaService’isbeingusedrigorouslyincurrentbusinessventuresasitprovides moreaccuracyandvisiontoanybusinessproject.Interestingly,withthissolution,theimportance ofinstallingthehardwaredevicestorunthedataanddifferentapplicationshaslostits importance.Itisaveryselectivesectionofcloudcomputing,throughwhichthefuturebusinessdata collectionprocesscanbesimplerthanever.SaaSisaveryprofitablegenreinthefieldoffuturistic businessventures,andthusaquestionmayariseabouttheSaaSbusiness,andthatiswhatcouldbethe revenuestreamforsuchbusinessenterprise,oringeneralwords,theearningprocessfortheSaaS business!
UnfortunatelysomepeoplebelievethattherearenosuchgoodwaysofearningrevenueforSaas businessandiftherearesomesources,thoseareveryminorintheirconducts.Interestingly,thereality andthecurrentsituationareotherwise,andthereareanumberofwaysinwhichtheSaaSbusinesscan earnitsrevenue.‘Payment’togetthesoftwareisnottheonlymodeofearning,andtheenterpriserof thisbusinesscanearngreatrevenuewithmultipleoptions,withoutstressingoutonparticularsectionof thebusinessventure.Herearesomeofthesolutions:
Set-upCostandUpsell
ASet-upcostisoneofthecommonwaystoearntherevenueanditgivesclaritytotheprovidersabout theauthenticityoftheusersanddeterminesthecommitmenttoo,thusitisagreatwaytoexplorethe mindsofthecustomersandthepossiblefuturerelationshipwiththeusers.Ontheotherhandthesetup earningcanactuallyleadtotheupsellmarketfortheSaaSproviders.Itisoneoftheeasiestwaysto enhancetherevenuethroughtheexistingcustomers,anditisagreatbusinessopportunity,asthisway ofearninglessensthedependencyofthebrandonthepressureofaddingupnewcustomers.To maintainthecontinuitywiththeexistingcustomerscertainfacilitieslikeofferingadditionalstorage, speed,data,bandwidthorthefrequencyareenlistedas'services'.Though,thisprocessofearningis largelydependentonthebenefitoftheproductortheservice,alongwiththeneedorrequirementofthe client.
AffiliateMarketing
ItisanothergreatwaytoboosttheearningfortheSaaSbusinessas,throughthisprocess,itbecomesa two-waysystemtogetbusiness,wheretheusersadvertiseorselltheproduct.Astheprocessis
earningmoney,anditisthebestwayofearningthrough thefreeversionusers,butnotveryaptforthepaid customers.Asthepaidcustomersalreadypayacertain amount,addingadvertisementscancreateanegative impactonthem.Soeveniftheadsarethere,theymust beinawaythatlookslessannoyingfortheusers.
APIModel
dependentontheusers,itisnotdependentonany otherexternalwayfromthebusinessproviders' side.TheSaaSprovidersareonlyresponsibleto paythecommissionaftergettingtherevenue.So itisdefinitelyawin-winsituationfortheSaaS providers.
CustomerServiceandInformationCharges
Saasprovidersareonthevergeofaddinganew structureforgreatrevenue,whicharecustomer serviceandinformationcharges.Aswiththis system,thebusinessprovidersoffertosalesome oftheresearchedinformationtotheclients.Itis notverydifficultfortheclientstovaluethemby payingthemoneyastheyaregettingagreathelp, andinterestinglyitcanworkfortheclientsto clingtotheserviceswhichcancreatethepathfor morebusiness.Basically,agreatcustomerservice isthekeytoearngoodmoneyandwiththe satisfactionofthecustomers;theprocesscanbe ontheloopforagreatrevenuesystem.
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Thisisratheracomplicatedbuteffectivemethodof earninglucrativerevenue.IftheSaaScancoordinateor workwithothersoftwareapplications,theimportance ofitcanrisetoawholenewlevel.Thisworkmodelcan domagicforsomeoftheusersanditcanhaveagreat valueorearninginthefuture.Butthisgreatsystem comeswithcertainrisks,andthereasonis,theamount ofmoneyinvestedtocreateandrunit.Butifthe developerscanbeassuredofitsserviceandthedemand ofthecustomers,itcanturnouttobeagreatmoneymakingoption.
Reselling
WhensomeoftheSaaSissoaptthatthepotential customerswanttoavailitfortheirbusinesspurpose, thetie-upwiththeprovidersortheresellingofthe productcanbebeneficialformthepointofviewofthe revenue.ThisprocessisknownastheWhiteLabel Licensing.
Attheendofthisdiscussion,theconclusionis,abetter servicecanopenupnewtrailsforRevenueStreamsfor SaaSBusiness.SaaSisnotanewconcept,butthevast implicationisdefinitelynew.Sothereareanumberof scopesyettobeexploredbythedevelopersofthisnew business.Thus,thefutureandthesuccessofSaaS businessisdependentonexploringvariouswaysfor SaaSrevenue,andwithmoreinnovativeideasforthe revenue,themarketofSaaSbusinesswillbemore strengthenedtotouchthezenith.
