The 10 Best Corporate Wellness Service Providers 2018 December2018

Best Corporate Service Providers 2018

Care and Cure

Agriculture Biotechnology: Revolutionizing Agriculture Process Globally

Social Media Marketing for Pharma Industry

Austin O’Reilly Founder & Scientist

Healthy Surroundings make a Difference

F“ or a Rising Corporate Empire, Wellness is the Key”

TheglobalWellnessIndustryisrisingatahighrate.Nowadays,peoplearebecomingmoreandmore consciousabout/regardingtheirhealth.Ahugenumberofindividualsarevisitingthehealthcarecenters, gyms,healthclasses,dietary&nutritionalconsultants,andmanyotherwellness-focusedpracticesona dailybasis.Peoplearemakingsports,apartoftheirdailycurriculum.Accordingtovariousresearches,the demandofroutinehealthcheck-upisincreasingrapidly,andasperthenecessity,corporateworldis steppingwiththeflowtowardswellness.

Theorganizationsareacceptingthedemandofwellnessprogramsforwhichtheyareconductingseveral typesofactivitysessionsattheirworkplacesthatrefreshestheiremployee’smindandinspiresthemto workagainwithaclearobjective.Variousorganizationsaretakingactionsregardingwellnessoftheir employeesbyconductingdifferentwellnessprogramsandmakingitmandatoryforeachandevery employee.Thisstepofemployershasshownanoticeableshiftinthebehavioroftheemployees.This behavioralchangeintheemployeesiseventuallyhelpingtoimprovetheproductivityandgrowthrateof theorganizations.

MeditationandDelayedGratificationalsoplaysakeyroleinwellnessindustry.Bothoftheseactivities simplifiesthelifeofanindividualwhetherit'sanemployeroranemployee.Everymindisdifferentbut meditationhelpstoincreasetheabilityofeachofthem.DelayedGratificationtheoryworksonthe principleofthehumantendencyofmaintainingpatienceamidstprovokingsituations.

Delayedgratificationimpliesthat‘Holdingtheurgeforaninstantgratificationisnotjustthekeyto wealthbutcivilizationitself.’Or,wecansayhavingthebehaviorofpatienceleadstosuccesswhich helpstheemployeestofocusanddedicatethemselvestotheirwork.Itbarsthemistakestheymade duetotheimpatiencetocompleteandrevealthestressofworkinashortperiodoftime.This behaviorcanbegeneratedwiththemeditationtoo.Itmakestheindividualpsychologicallystrong andimprovestheabilitytoworkintheconditionofextremepressureandincreasethedesiretolearn moreevenintheworstsituationsontheworkfloorandintheirlifeaswell.

In2015,statisticsof Global Wellness Economy Monitor reflectedaworthofUS$3.7trillion transactionsinglobalwellnessindustryandatrecent,healthexpendituresareabout$7.5to$8trillion globally.Severalfirmsarealsolistingtheirpresencetowardsthewellnessprogram’srequirements. TheyareexpendinganestimatedworthofUS$50billionforworkplacewellnessprograms.Itis expectedtogrow7percentannuallytill2025.

Sowithgreatenthusiasm,InsightsSuccesshasshortlisted“The10BestCorporateWellness ServiceProvidersof2018”.FeaturingourcoverstoryisDynamicDNALabswhichservesglobally withitsexclusiveDNAtestingsolutions.Itisequippedwithateamofexpertsandresearcherswho maintainsthefirm’spositionalongwithitsqualityandstandardswiththeirskillsandwider knowledgeoftheirjob.Thecompanyaimstorevolutionizethesectorofgeneticsthroughits moleculartools,expertsandresearchstudies.Itsprofessionalsbelievethateveryonedeservesto know&understandaboutthemselves,theirabilities,behavioralchangesinthemselvesandtheir familymembers.ItleadstotheneedofDNAtestingandanalysisonthechangeintheirDNA structureaspertheirbehavioralchange.

ThemagazinelistingalsoincludesDynamicHealthStrategies,whichofferstoolsandexpertiseto managehealthdatatoimproveemployeehealth,lowercostsandimprovethepatientexperience; inKinSocialFitness,whichisanonlinetoolthathelpsrunfriendlyfitnesscompetitionsand promoteahealthylifestyle,andcanbeusedasanadditionalinstrumentforcorporatewellness facilitation;MoneyStartsHere,whichspecializeinfinancialwellnessandfinancialliteracy programsthatfocusoneverydayfinancialskills,healthinsurance,financialproductsandemployersponsoredbenefits,U.S.PreventiveMedicine,whichisaglobalpreventivehealthmovement focusedonsavinglivesandmoneybykeepingpeoplehealthyandbettermanagingchronic conditionsbeforetheybecomecritical,USHealthCenterhastakenhealthriskanalyticstoanew levelusingaproprietarybest-evidencedscientificprocessthatanalyzesdiseaserisk,claims,provider performance,futureforecastsandvalue-basedreimbursement,StepJockeyisadigitalhealthand propertybusinessdedicatedtoencouragingwellnessandphysicalactivityintheworkplace, Optimityprovidessolutionsthatsupportmental,physicalandemotionalhealthforbusyindividuals.

Let’sturnoverandhaveaneyefurther!

Ishan Mittal

Editor-in-Chief Pooja M. Bansal

Managing Editor

Executive Editor

Anish Miller

Ishan Mittal

Assistant Editors

Contributing Editors

Kedar Kulkarni Shubham Khampariya

Sharad Chitalkar

Visualiser David King

Art & Design Director Amol Kamble

Associate Designer Iranna Mathapati

Art & Picture Editors Belin Paul Co-designer

Mayur Koli

Khanna Jayant

Senior Sales Manager Passi D.

Business Development Manager Sales Executives

Marketing Manager John Matthew Jenny Fernandes

Peter Collins

Business Development Executives

Steve, Joe, Alan, Sanket

David, Kevin, Mark, Binay

Technical Head Jacob Smile

Technical Specialists Amar, Aditya

Digital Marketing Manager Marry D’Souza

Online Marketing Strategists Alina Sege, Shubham, Vishal

SME-SMO Executives

Prashant Chevale, Uma Dhenge, Prasad

Research Analyst Patrick James

Circulation Managers Robert, Tanaji

Database Management Stella Andrew

Technology Consultant David Stokes

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Corporate Ofces: December, 2018

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Dynamic DNA Labs

A Specialized and Innovative DNA Testing Platform

Look deep into nature, and then you will understand everything better.” – Albert Einstein ‘‘

Austin O'Reilly Founder & Scientist

‘‘

Truth - more precisely, an accurate understanding of reality - is the essential foundation for producing good outcomes.”

– Ray Dalio, Principles: Life and Work

DynamicDNALabswasestablishedin2015asa

DNAresearchandtestingfacility,headquarteredin Springfield,MO(Missouri).Theprimarygoalof thecompanyatthetimeofestablishmentwastoadvance thefieldofgeneticsthroughhigh-impactresearchstudies, usingsophisticatedmoleculartoolsandastaffofhighly trained&brilliantscientists.ThisiswhatDynamicDNA Labsdid,andthisiswhatitcontinuestodo,andjustlike everygrowingorganization,DynamicDNALabshas evolvedandadaptedtoitsenvironment.

DynamicDNALabsmaintainsitspassionandengagement inresearchandliteraturepublication,howeveritsfocushas shiftedtomoreofadirect-to-consumer,healthandwellness centeredbrand.Inadditiontoresearch,thecompanyoffers avarietyofDNAtestingproductsthataimtohelp individualsdiscoverthemselvesbyexploringtheirgenetic codeandusingittotheiradvantage.Themissionandgoal ofDynamicDNAistopromotepositivechangeinpeople’s lives,onesequenceatatime,ultimatelyleadingtoa healthier,happierandmoreproductivesociety.

UniqueAmenities

DynamicDNALabsprovidesuniqueservices.Asitisa researchlabandaDNAtestinglabaswell,DynamicDNA Labsconductsallofitstestingin-house,anddoesnot outsourceanyofitswork.Itpromisesandassuresthatit willneversellordistributeitscustomers’datainany situation.

Inadditiontoitsresearchsolutionsandcapabilities includingDNAsequencing,geneexpression,contamination studies,epigeneticanalysis,fluorescentandelectron microscopy,microbialidentificationetc.,DynamicDNA Labsoffersawiderangeofdirect-to-consumergenetic testingproductsincluding:

PersonalizedMedicineReporting:PersonalizedMedicine (alsoknownasPharmacogenomicsor“PGx”)utilizes geneticanalysistodeterminehowapersonwillreactto differentmedications.ThismedicalDNAtestingvirtually eliminatesthepossibilityofadversedrugreactions, eliminatingthetrial-and-errorapproachtoselectingan effectivemedicationanddecreasingtheriskoflifethreateningsideeffects.

DNANutritionPanel:ThenutritionDNAtestwillhelpto discoveroptimaldiettypeforweightloss;reactionsto gluten,caffeine,alcohol,andlactose;predispositionsfor metabolicrate,cholesterol&bloodsugar;anddetermine nutritionalneedsforvitamins&folate.

DNAFitnessPanel:ThefitnessDNAtestwillhelpto discoverthebestexerciseprogramforweightloss;key traitsformuscleenergy,recovery,andfatigue;insulinand

bodyfatresponsetoexercise;andtraitsforaerobic capacity,nitricoxide&vascularfunction.

DNASkinPanel:TheskinDNApanelhelpsyou optimizeyourskincareroutinewithtargeted treatments,maintainhealthierskinwithlifestyleand dietaryimprovements,treatskinconditionstowhich oneisgeneticallysusceptible,andcorrectnutritional deficienciesthatimpactskinhealth.

AncestryTesting:AncestryDNAtestingoffersan unprecedentedwindowintothepast,allowingan individualtouncoverhis/herheritageinawaythat notraditionalresearchmethodcancompare. Whethertheoneisjuststartingtoinvestigatehis/her heritage,orareaseasonedgenealogist,theseDNA findingsopenadoortohis/herfamilyhistory.

PaternityandFamilialTesting:Paternitytesting canbedonebyusingtheHumanIdentification (HID)process.HIDtechnologyprovidesthe capabilityofdeterminingawide-rangeofhuman relationships.Thisincludespaternitytesting,siblingshiptesting,unknownsampleidentification,and infidelitytesting.Peoplenolongerhavetoallow naggingquestionstolingerintheirmind.Withthis technologyandscientificexperts,onecangetthe neededanswers.

DNAPortraits/Artwork:Therearemanywaysto depictfamilyandnobetterwaytodisplay interconnectednessandpreserveindividualitythan bycreatingafamilyDNAportrait.Beingableto comparethegenesthataresharedbetweenparent andchildonacanvasdisplaysaninsightfulglimpse intothebiologyofsomeone’sfamily.

AHighlyDecoratedLeader

AustinO’Reilly,Founder&ScientistofDynamic DNALabs,receivedhismaster’sdegreein MolecularBiologywithanemphasisingenetics fromTexasChristianUniversityin2010andthen movedontoworkinacrimelaboratoryinsouth FloridaasaDNAAnalyst.Hisjobwastoanalyze DNAevidencefromcrimescenes,comparethe profilestosuspectsamples,andtestifyasanexpert witnessincriminalcourtastohisfindings.He movedbacktohishometownofSpringfield,MO,to takeaResearchScientistpositionfortheCenterfor BiomedicalandLifeSciencesatMissouriState University,primarilyfocusingonneurologicalcell changesinresponsetovariousdrugsandstimuli.His passionforresearchanddiscoveryisrooteddeeply inthefoundationofDynamicDNALabsandisvery evidenttodayintheongoingresearchprojectsand literaturepublicationstheycontinuetopursue.

If we knew what it was we were doing, it would not be research, would it? – Albert Einstein ‘‘

O’Reillysaid,“The future of preventative healthcare is in advanced molecular testing. Our goal is to promote positive change in lives around the world by utilizing cutting-edge DNA technology”

Asanactiveadventurer,athleteandscientist,combined withyearsofresearchandself-bio-hacking,O’Reilly’s visionforexpandingintotheDNAtestingworldcamefrom thefirsthandrecognitionthatnotwopeoplearealike.There wasamassiveundertakingofgenome-wideassociation studies,alsoknownaswholegenomeassociationstudy (WGAstudy,orWGAS),whichareobservationalstudiesof agenome-widesetofgeneticvariantsindifferent individualstoseeifanyvariantisassociatedwithatrait, whichtothisdayarestillsheddinglightonthemilliondollarquestionof“whatmakeseachofusunique?”It’s beenaslowprocess,butDynamicDNALabsisnowarmed withthenecessarydatatoconnectgenotypetophenotype. ThisunderstandingallowsO’Reillytomakesignificant contributionsinarangeofareasincludingmedication response,nutrition,fitness,ancestry,personality,skincare, andmanyothers.

HurdlesintheJourney

ThebiggestchallengeDynamicDNALabsfacesis conveyingtheutilityandvalueofDNAtesting.The companybelievesthatskepticsarequicktosaythatthe resultsarenotaccurateorthattheresearchisnotquitethere yet,butinresponsetobothofthosecriticisms:(1)The testingitprovidesisproventobemorethan99%accurate; and(2)Theliteratureitusestodrawitsconclusionisbased onyearsofscientificresearchandpeer-reviewedjournal articlesthathavebeenacceptedintothescientific communityasknowledge.

AnotherchallengethatcomesinfrontofDynamicDNA Labsisthecostofthetest.DynamicDNALabsisvery competitivelypricedintheindustry;theaveragepricefor

itstestingpanelsis$149.Whenitcomestoprovidingtests forcorporationsandwellnessprograms,it’simportantthat itoffersanaffordableanddiscountedpackage,fully acknowledgingthefactthatnoteveryonehasthatlevelof expendableincome.Forthisreason,DynamicDNALabs incentivizescorporatewellnessusebyextendinga significantdiscounttoemployeesofthecorporationsithas partneredwith.Theendgoalisgettingtothepointwhere corporateexecutivesfullyunderstandtheeconomicand productivevaluethatDNAtestingcanhavefortheir companyandworkforce,realizingthatvalue,and subsequentlyofferingtocoveraportionorallofthetesting costfortheiremployees.

O’Reillystates,“I think we’re a number of years away from those latter scenarios, but the good news is that more and more research is being done every day into the utility and value of the testing, which will in time turn the tide towards a more wellness-centric corporate world. It’s all about creating awareness and continuing to share the countless success stories we get to hear so often. We are getting there!”

ContributionintheCorporateUniverse

DynamicDNALabsisofferingitshealth-centricDNA panelstolargecorporationsasapartofaCorporate Wellnessinitiative.Specifically,theDNANutritionTest, DNAFitnessTestandPersonalizedMedicineReportingare thethreepanels,asperthecompany,aremostusefulfor promotingahealthy,happyandproductiveworkplace environment.Withavastamountofresearchandliterature supportingtheinformationintheirreports,theteamof DynamicDNALabsisconfidentthattheseproductstruly unlockaknowledgebasewhichiscrucialforemployeesto operateattheirmaximumpotential.Thedownstreameffects foracompanyarewidespreadandextremelypositive, rangingfromreducedhealthcarecoststoincreased productivityandhappiness.Therehavebeenseveralstudies thatshowthevalueofimplementingDNAtestinginthe corporatewellnessspace,withonestudyshowinga reductioninemployerhealthcarecostsby$122per employee,permonth,aswellasdecreasedlevelsof triglycerides.

DynamicDNALabsofferscomplimentaryconsultationsto reviewthereportswithitsclients,ongoingsupportafterthe testiscomplete,andfollowuprecommendationsonthe frequentlyaskedquestionof,“What to do next?”

Customer’sEvaluations

“At first, I was unsure what to expect with my Fitness and Nutrition DNA testing. As someone who struggles to be motivated to exercise as well as eating well balanced, the more guidance I have to a healthy lifestyle is a great motivator to me. The process was quite simple, and I was

able to get my test results quicker then they stated. The real highlight of this company is in the results. It is not a simple 8 page report. For my two tests, I received over 50 pages of data to live a healthier lifestyle based on my DNA. All of a sudden, my current diet of low-carb was not what my DNA says I should be...I should focus on low-fat. I have been working on cardio, but my DNA is responsive to HIIT training. After one month, by changing my nutrition as well as my exercise schedule, I have been able to lose 8 pounds. I was very happy with my investment as I am not trying to see what works for me; I know better what should work for me.”–JenniferColwell,Springfield,MO

“When I think of companies that are innovative and at the leading edge of their industry, Dynamic DNA Labs is at the top of my list which is a very forward thinking organization that has a bright future. Keep up the great work!”–ChaseBanta, Springfield,MO

“I’d like to thank everyone at Dynamic DNA Labs for helping add to the quality of life for my nephew and his family. My nephew was born with CP and Autism...and after years of being treated with various combinations of medications with little or no "good" effects we reached out to Dynamic DNA Labs for help. The research with regard to how the human body reacts positively or negatively to medications or combinations of medications helped relieve our nephew’s sometimes over animated mood swings. The researchers worked with his doctors to determine which medications his body could process and which ones he could not. The result is a night and day difference in his and his families’quality of life. We cannot thank them enough.”–PeteMaxwell,Denver,CO

“Amazing information about your individual characteristic and traits... especially the Medicine Panel, which tells you which medicines work for you and which don’t, as well as dosages for your DNA type. It provides tons of interesting and useful info in the Fitness and Nutrition panel reports. It’s totally simple too!! Very service minded lab and not hard to do, plus its permanent information you can use forever.”–TriciaHeadley,St.Louis,MO

CompanyName

DynamicDNA Laboratories,LLC. dynamicdnalabs.com

DHSGroup dhsgroup.com

inKinSocial FitnessPlatform inkin.com

MoneyStartsHere moneystartshere.com

Newtopia newtopia.com

Optimity myoptimity.com

StepJockey stepjockey.com

U.S.Preventive Medicine,Inc. uspm.com

USHealthCenter,Inc. ushealthcenterinc.com

Management

AustinO’Reilly Founder&Scientist

JimPritchett CEO

ZaraMartirosyan Co-founder&CEO

DeniseWinston Founder&CEO

JeffRuby CEO

JaneWang CEO

ZarirVakil CEO

RonLoeppke ViceChairman

GavinQuinnies President&CEO

Brief

DynamicDNALabsisastate-of-the-artgeneticslabthat specializesinadvancedDNAtesting.

DHSGroupisadynamic,trustworthypartnerintheworldof employeebenefitsandwellnesssolutionshelpingbrokersstand tallerandlookbetterinfrontofemployersseekingmorefrom thebrokercommunity.

inKinSocialFitness,isanonlinetoolthathelpsrunfriendly fitnesscompetitionsandpromoteahealthylifestyle,andcanbe usedasanadditionalinstrumentforcorporate wellnessfacilitation

MoneyStartsHerespecializeinfinancialwellnessandfinancial literacyprogramsthatfocusoneverydayfinancialskills,health insurance,financialproductsandemployer-sponsoredbenefits.

Newtopiaisaprecisionhealthcompanyfordiseaseprevention thatwasbornoutoftheneedtorethinksickcareandinspire individualstolivehealthiereveryday.

Optimityprovidessolutionsthatsupportmental,physicaland emotionalhealthforbusyindividuals.

StepJockeyisadigitalhealthandpropertybusinessdedicatedto encouragingwellnessandphysicalactivityintheworkplace.

U.S.PreventiveMedicineisleadingaglobalpreventivehealth movementfocusedonsavinglivesandmoneybykeepingpeople healthyandbettermanagingchronicconditionsbeforethey becomecritical.

USHealthCenterhastakenhealthriskanalyticstoanewlevel usingaproprietarybest-evidencedscientificprocessthat analyzesdiseaserisk,claims,providerperformance,future forecastsandvalue-basedreimbursement.

USWellnesszz uswellness.com

ToriTomlinson CEO

USWellness’sapproachfocusesnotonlyonphysicalactivity andnutrition,butallfacetsofpersonalwell-being,including physical,emotional,andfinancial/careerandcommunity/social well-being.

The ROLE of for CONSULTANTS Every Stage BUSINESS

Everybusinessownerandexecutivecomestothe realizationandfearthattheydon’tknowwhatthey don’tknowatsomepointinthegame.Toleap beyondthisfundamentalhurdle,wiseleadersleanon expertstohelpfillinthegap.ExpertssuchasCPAs, attorneys,bankers,mentors,andconsultantsareroutinely soughtbysuccessfulbusinessownersforguidance,advice, andsupportthatcanbepromptlymadeeffective.Gapsin businessareessentiallyanalyzedtodeterminethebest, quickest,simplest,ormostcost-effectivesolution,whichis thendevelopedandfinallyimplementedbyconsultantsin variousnicheseveryminuteoftheday.

Consultingisabigindustryforareason.Businesseshavea highriskoffailure.Failureiseasy,andfailureishard. With theassistanceofaconsultant,businesseshaveamuch betterchanceofsurvival.Let’stakealookathow consultingcanworkateverystageofacompany.

Start-up/Pre-revenue

Thisstageofabusinessisfilledwithpassionanddreams. Theowneristypicallyatechnicianwithintheindustry breakingfreefromtheconstraintsoftheirbossorisa dreamerofgreatthingsingeneral.Problemsarisewhenthe manycomponentsofrunningabusinesstherightway interfereandbogdownthissolopreneur.Seeminglysimple, buthighlyimportant,responsibilitiessuchasaccounting, operations,andmarketingcanquicklyoverwhelmandlead tofailure.

Bringinginaconsultantatthisstageorpriortostartupcan savethesolopreneurfromatremendousamountofstress. Theconsultantcanwalktheownerthroughthehurdlesof businesswitheaseandexperience.Establishingsystems, creatingprocedures,andbuildingplansforsalesand marketingwillpreparethebusystart-upforsuccessful growththroughtothesmallbusinessphase.

Mom&PopShop

Mom&PopShopsarewhatwerefertosmallbusinesses with1-25employees.Thismaybeasmallgenerational businessoragrowingstart-upthatishiringfriendsand familytohelpgetthejobdone.Oneday,thegoalsbecome toolargeandtheownerstakeonmorethantheycanhandle inanefforttogrow.Whattheseownersdon’trealizeisthat theyneedtohavedefinedsystemsinplace,alongwith communication,leadership,andagrowthplantomove beyondMom&PopShopstatustoSmallBusinessstatus withoutsufferingcollapse.

SmallBusiness

Thesmallbusinesstypicallyhas1-100employeeswhich mayalsoincludemanyfamilyandfriends.Somesystems areinplace,yettherelacksorganizationand communicationleadingtheownerdownapathof“too manychiefs”ornotenoughoversight.Atthisstage, businessownersmaydiscovertheyhavealotofpeople doingthesamething,noformalprocessesandalotoffires toputout.Stressonceagaintakesholdofthebusiness ownerinawaythatmaymakethemquestionclosingshop andgoingbackintotheworkforce.

Consultingatthesestagesrequirein-depthanalysisof wherethecompanycurrentlyexistsonthespectrumand identifyinggapsinthefoundationoftheorganizational structure.Analysiswillrequirealookatfinancial performance,operationsworkflowandprocesses,systems integrationandutilization,humanresourcessuiteof knowledgeandprocedures,centralizedstandardoperating procedures,marketingplansandstrategy,andmore. Analyzingeachcomponentofthebusinesswillbringto lighttoplayerandsecondaryissuesthattheconsultantwill prioritizetomatchurgencyandeffectiveorganizational modelingforproperimplementation.Businessowners shouldexpectthisprocesstotakesometime,butintheend

AbouttheAuthor

AprilSalsbury,MBAistheowner ofSalsbury&Co.,abusiness managementconsultingfirm.After growinganorganizationfrom15 employeesto100employeesand sevenlocations,including internationaldistributionand workinginlegislationforindustry oversightandaccreditation,she believedherexperienceasaCEO anda“builder”couldhelpsmall businessownersavoidcertain hurdlesandgainvaluableinsight.

thebusinesswilloperatelikeawell-oiledmachineready forgrowth.

Mid-sizeBusiness&Enterprise

TheMid-sizeBusinesshassuccessfullyidentifiedtheneeds ofagrowingbusiness.Mostcompaniesofthissize (101-999employees)andoftheEnterprisesize(1,000+ employees)haveestablishedpoliciesandprocedures, humanresources,systemsintegrationwithmaximized utilization,andhaveaplantomoveforward.Theseareas willexperienceongoingexpansionenhancementovertime. Mid-sizecompanieswillstarttodepartmentalizeandcreate anexecutiveteamforimprovedoversightandstrategy development.ProblemsMid-sizecompaniesfaceare keepingeveryoneworkingtowardthesamegoal, communication,effectiveleadershipandmanagement development,mergersandacquisitions,continuous improvementofsystemsandoperationalworkflowand recruitingforlongevityallwhilestayingontopoftheirnext strategicmoveandpacingchange.Enterprisescontinueto refineandsiloroleswithinthecompany;howeverthey experiencemanyofthesameissuesamid-sizecompany does.

AtMid-sizeandEnterpriselevel,Consultantsarebrought intoacompanyonaprojectbasisandwillbefocusedona

nicheofservice.Thisiswhenthe:BrandingConsultantis broughtintodevelopabrandorrevitalizeabrandfora segmentofthebusiness;LeanSpecialistsarebroughtinto examineonesegmentofthemanufacturingprocess;System AnalystisbroughtintocreatefunctionalAPIstoconnect the25softwareprogramsusedbythecompanytoprevent errorsandreducetimewastedonduplicatingentries;and possibly,Coachesarebroughtintodevelopamid-level managementteam.

ThereisaneedandaplaceforConsultantsateverystageof business,evenbeforethefirstsignsoffailure. Bringinga Consultantintothecompanyearlierintheprocesswill makethetransitiontothenextbigstepeasierandthe long-termoutcomeofthebusinessmuchbetter.Although businessownersmayhaveadifficulttimejustifyingthe costofconsulting,especiallyiffundsarelimited,the desiredendresulthasgreaterpotentialtoberealizedina shortertimeframe.Companiesthathavesuccessfully workedwithconsultantsseethevalueoftheirworkinthe overallsuccessofthebusinessandoftenretainconsultants forfutureprojects.

DHS Group

Integrating Corporate Wellness with Population Health

Nowadaysthecorporatewellness marketisgrowingatasteadypace, withincreaseininclusionof corporatewellnessservices,duetothefactors suchasincreasinghealthcarecosts,corporate profit,andfocusonemployeeretention. Therefore,numerouscorporatewellnessservice providersinvariousindustryverticalshave startedimplementingwellnessprogramsfortheir clients’employees.DynamicHealthStrategies (DHS)Groupisoneofthem.

DHSGroupisatrustworthyserviceproviderintheworld ofemployeebenefitsandwellnesssolutions.Foundedin theyear1997andheadquarteredatHouston,Texas,its missionandpurposearesupportedbyoneprevailinggoalelevatingpopulationhealth.Itworkswithemployers,health plansandsolutionproviderstomanagethehealthdatainabetter wayinordertoimproveemployee’shealthandpatientexperience whileminimizingthecost.Thecompanyalsoprovideshealthcare analyticsconsultingservicestohelpemployerstoidentifyand implementsolutionstoachievetheirbenefitprogramobjectives.

Jim Pritchett CEO

DHSGroupoffersavarietyofcutting-edgetoolsandexpertisetothe marketthatgivesemployersandprovidersthekeyinsightsandboosts employees’engagement.Ontheotherhand,italsooffersthe employersafullyintegratedcorporatebenefitandwellnesssolution suiteknownas HealthSpective®.Thissuiteallowsthemto accesseverythingfromplandesign,benefitadministration, populationhealthanalyticstoacompletewellbeing system.

AnExpert’sJourney

JimPritchett,theCEOofDHSGroupholds morethan30yearsofexperienceinstrategic planning,marketing,andoperationaldevelopment ofhightechcompaniesandvariousindustries includinghealthcare,oilandgasandaerospace.The breadthanddepthofexperiencegainedfromvarious industrieshashelpedDHStounderstandwhatemployers andtheiremployeesneedandthepossibilitiesfordramatically improvingthecurrenthealthcaresystemusingdataand technology.

AReformativePlatform

® DHSGroup’sHealthSpective platformallowsemployers totakecontroloftheiremployeepopulationhealthdata, whichisoftenheavilyguardedbycarriersandotherdata vendors.Thisgivesemployersafullyintegratedandvendor neutralplatformtounderstandandmanagealltheessential workingpartstogether,tosuccessfullyimproveemployee populationhealthwhilereducingcosts.Usingthisplatform withitsconvenientsinglesign-onandintegrated dashboards,employerscanhaveaglimpseintotheirown employeepopulationhealthdataandgaincrucialinsights intotheiremployee’shealth,wellnessdecisionsandhow theyareutilizingthesebenefits.

Besides,partoftheDHSGroup’swellbeingsystemisan affordablewearabledeviceknownasMovband,with programsincludingteamchallengestoengageemployees ® andspurphysicalactivity.Herein,theHealthSpective integratesdatafromanemployee’sMovband,orfrommost ofthefitnesstracker/wearable.

Recently,thecompanystartedofferingadualbenefitto employers,employeesandtheirproviderswiththesupport ofits DHS SecurePass app whichgivespatientstheability tocheckintomedicalappointmentsviaakiosk,biometric readerorwebsite,andtoeasilysharetheirhealthdata.This isusedtodramaticallyimprovethepatientexperienceand alsohelpsproviderswhilespeedinguptheirregistration process.

Inthefuture,fortighterconnectivityandexpanded offerings,DHSGrouphasplansthatcan allowhospitalsto utilizeSecurePassappinconjunctionwithemployerswho ® areusingDHSGroup’sHealthSpective platform.Further, ® bylinkingwithHealthSpective,healthsystemscanfind andattractemployersandclientsfordirectcontracting purposes.

FuturePerception

ThefutureofCorporateWellnessisgreatlypersonalized. Withtheinventionofappsandsmartphones,employeesare expectingbothconvenienceandamorepersonalized experience.Hence,DHSGroupisdesigningallitssolutions withpersonalizationatthetopofitsmindandfocusingon engagingemployeesandimprovingthepatientexperience.

‘‘ Your health and well-being is your most crucial asset. We help you take care of it in a fun and engaging way.

ASatisfiedClientele

“[Students] having a goal of activity to achieve every day required them to be creative in how they were active. This skill is something that they can take with them beyond the last days of the semester, which is essentially what we are trying to do with [Physical Education] courses at this level. Further, With the HealthSpective® platform and accompanying Movbands, Auburn students are able to sync device data for physical education instructors and administrators to view, when they participate in the Active Auburn physical education course”–Instructor,Auburn University.

“[SecurePass] has worked great in a very busy outpatient setting. We’re looking to implement in other areas of the hospital where registration is done.”-DaphneJacquet, HardinHealthPatientAccessManager

inKin Social Fitness Platform

Inculcating and Encouraging Healthy Habits

InaninterviewwithInsightsSuccess,Zara Martirosyan,theCo-founder&CEOof inKinSocialFitnessPlatform, sharesherexperienceandprovides resourcefulinsightsaboutinKinandits products,andthemottooftheorganization alongwithitsfuturegoalsinrevolutionizing thewellnessindustry.

Belowarethehighlightsoftheinterview conductedbetweenZaraandInsightsSuccess:

Giveabriefoverviewofthecompany,its uniquenessanditsvision&whatarethe cuttingedgeservices/solutionsofferedbyinKin SocialFitness?

FoundedinOctober2014,inKinisadigitalplatformthat helpsuserstostarttakingcareoftheirmostcrucialasset whichistheirhealthandwell-beingthroughtrackingtheir fitnessandhealthparametersandgettingmoreactiveand healthieronadailybasisthroughvariousengagingactivities andonlinechallengesandcompetitions.

Zara Martirosyan Co-founder & CEO

inKinhelpsusersto:

Ÿ Learnmoreabouttheirhealthandchangetheireverydaybehavior bymonitoringtheirfitness&healthdatafromvariousfitness devicesandapps.

Ÿ Becomemoreactivethroughsocializingwiththeirfamily,friends,and co-workers,andgetmotivatedthroughfriendlycompetitions, gamification,andrewards.

OurCorporateWellnesssolutionisasimpletouse andefficienttoolfor:

Ÿ Runningfriendlyfitnesscompetitionsandhelping Ÿ employeestotracktheirwell-beingandpromoteahealthy lifestyleinthecompany

Ÿ Virtualteambuildingandstaffengagement;

Ÿ Corporatewellnessfacilitation.

Weknewitwasworkingwhenoneofthe cofounderslostalmost40kilossincewestarted workingontheproject.

Initially,wewantedtocreateaplatformthat wouldallowpeopletomonitortheirlovedones’ healthdataandreceivealertsiftheirfamily membersorclosefriendsweren’tfeelingwell. However,werealizedthatthemarketofmedical wearableswasnotmatureenoughandtherewereno accurate24/7affordableend-userdevices.So,we’vedecided tostartwithfitness,asfitnessandmedicineare2sidesofone coin,where,fitnessispreventinghealthproblems,whereasmedicine dealswiththem.

Ourplatformhelpsuserstogathertheirhealthandfitness informationfromdifferentdatasourceswhilegettingextra motivationfromthecommunityandfriendlycompetitions amongfriends,familyand,ofcourse,co-workerswithina corporatewellnessspace.

ThebestthingaboutinKinisthatit’sfreeforindividual users!Ourcorporatewellnessplatformisalsoavailablein bothfreeandbusinessplans,makingoursolution affordableforcompaniesandinstitutionsofdifferentsizes andbudgets.Thatisespeciallyvaluableforcharityevents andinitiatives.

Describetheexperiences,achievementsorlessonslearnt thathaveshapedthejourneyofthecompany.

inKinisourfirststartup,sowehadtolearnandadaptfast. Forinstance,whenwejuststarted,wewantedtobuildas manyfeaturesaspossibleandmakethemasperfectasit got.Thenwerealizedthatthisapproachwouldn’ttakeus anywhereandthatweneedtoreleasenewfeaturesas quicklyaspossibletogetthefeedbackfromourcustomers insteadofbuildingsophisticatedfeaturesthatno onewoulduse.

Hence,wefirstbuiltacommunityforourB2Cusersand then,basedonthat,createdawellnessplatformsolution thatallowslaunchingaprivatewellnessspaceforgroups.

inKinisoftenusedforcharitablecausesaswell,helping teamstoliterallystepuptheirgameandraisingfundsfor amazingandimportantcauses.

Whatarethechallengesfacedwhileproviding CorporateWellnessservicesandhowisinKinSocial Fitnessservingtotacklethem?

Oneofthemainchallengesthatwefaceisthelackof understandingofhowimportantdatatrackingand collectionis.Ourclientscometousbecausetheylikethe flexibilityandthevarietyofourmotivationtoolssuchas differentchallengesandcompetitionsmodes,duels,ranking system.Butwhatthevastmajorityofthemdonotyet understandisthatthecorevalueofplatformssuchasinKin isthedata-the before and after results.Gamificationand funwidgetshelpengageemployeesandinspirethemtoget healthier.Butit’sthedataanditsanalysisthatwillhelpHR managerstomeasurethesuccessofthecorporatewellness implementationand,forinstance,renegotiatepremiums withtheinsurancecompany.

Thatiswhyit’sessentialtocreatesustainableand longlastingcorporatewellnessprogramswithdatatracking andnotjustepisodicone-monthchallengesthatmaygivea

‘‘

Your health and well-being is your most crucial asset. We help you take care of it in a fun and engaging way.

temporaryboostbutwon’tsignificantlyaffectemployees’ overallwell-being.

Whataccordingtoyoucouldbethepotentialfutureof CorporateWellnessservicesandhowdoesinKinSocial Fitnessenvisionsustainingitscompetency?

Corporatewellnessprogramsshouldhelpnotonlycreate awarenessandinspireemployeestoleadahealthier lifestylebutalsobeaimedatchangingemployees’ behavioralpatternsandhelpingdevelophealthyhabits throughmonitoringtheirvitalsandunderstandingtheir bodybetter.

Whenyouhaveallthatdataaboutyourself,youcanshareit withsuchpotentiallyinterestedthirdpartiesasinsurance companies,pensionfunds,doctorsandcarers,and concernedfamilymembers.

Wewillstrivetocreatemorefeaturesforemployees’ motivation,healthylifestyleeducationanddevelopment thatwillhelpbothcorporatewellnessfacilitatorstolaunch effectiveandengagingprogramseasilyandtheirstaffto changetheirbehavioralpatternswhenitcomestotaking careofthemostimportantthingeachandoneofushasourhealthandwell-being.Fitness Platform

Inculcating and Encouraging Healthy Habits

SocialMedia Marketing

The absence of pharma brands on social media creates a significant void of reputable healthcare information to aid

patients,” writesDawnLacallade,LiveWorld’sChiefSocialStrategist.

Socialmediainfiltratevirtuallyeveryfacetofanindividual’sdigitallife.Today,patientsareusingsocialmediaasamajor sourceofinformationandhealthcareresearch.Thus,itisessentialthatpharmacompaniesshouldbepresentonsocialmedia toprovidefullandaccurateinformationtotheconsumers.Tocomprehendhowsocialmediacanassistpatients,itiscrucial tounderstandwhatcompelspeopletousesocialmediaasasourceofinformation.

Socialmediaallowsinteractionamongpeoplewhichinvolvesexchangeandcreationofinformation.Itistheperfectconduit forpharmaceuticalcompaniestoconnectwiththeircustomers,patientsandphysicians.

AccordingtothecurrentFDAregulations,pharmacompaniesarenotabletoeasilyjoininaconversationtoprovideaccurate andbalancedinformation.Regulationsdictatethat,inasinglesocialpost,brandsarerequiredtoprovideprecisefactsonthe benefitsandhazardsassociatedwithconditionsandproducts.Duetothecharacterlimitationsonmanysocialmedia platforms,mostpharmacompaniesprefertostayoutoftheconversation.Thisresultsincirculationoffalsifiedinformation. Thisinformationcanbeeithermarginallyinaccurateorsignificantlyharmful.

Althoughthecommunicationofpharmaceuticalindustriesishighly regulated,theyaregraduallyadoptingsocialmediaplatformstoreachand interactwithconsumersandhealthcareprofessionals.Herearesomeof thetopsocialmediapracticestolookoutfor:

CraftingCustomerExperience

Severalmarketersthinkthattheirjobisfinishedoncethesalesteam takesover,butinreality,itisjustthebeginning.Thewaypeople experienceyourbrandwillimpactthewaytheythinkaboutyou,which willhaveanenormouseffectonthesuccessofyourcompanyin thelongrun.Devotingapartofthemarketingbudgetto nurturetheexistingclientelewillmaketheirexperience splendidandthuspromotebrandloyalty.Itisalsocrucial torespondwheneveryourbrandinmentionedpublicly, whetherpositivelyornegatively,whichwillhelp cultivateastrongandlastingrelationshipwithyour customers.Youngergenerationsareincreasingly withdrawingfromtraditionalsocialmediaplatforms andadoptingmoreinnovativechannelsthataremore intimateinthewayofcommunication.Tokeepupwith thischallenge,companiesneedtofindawaytoautomatethe processwhereverpossible.

RegulatingContent

Pharmacompaniesneedtodevelopcontentmarketingstrategiesthatmergeeach pieceofcontentoneverychannelwiththeirorganization’sobjectivesand customers’needs.Creatorsneedtohaveaclearbusinessobjectiveincludingthe valuethatwillbedeliveredtodistinctaudiences.Allcompaniesneedtohavea socialmediacomplianceofficerwhowillworkcloselywithacorporatelegal counselanddevelopacompletestrategyanddecideiftherewillbeconsolidated socialmediapostingorifindividualemployeeswillhavetheconsentto participate.Andlastly,itiscriticalthatallemployeesunderstandtheirrolein corporatesocialmediaandbetrainedontherules.

OverallIntegration

Pharmacompaniesshouldstopthinkingaboutcontentmarketingandsocialmediaas add-ons.Toboosttheiroutcomeforclients,contentandsocialmarketingneedtobeapart ofalmosteveryprogram.Todevelopafullyintegratedprogram,companiesneedtoinvolve influencersandcontentmarketersduringtheinitialstages.Implementinganorganized approachtocontentandmoderationwillnotonlyoptimizetheprocesses,butalsoaidinassuring authoritiesthatallthebasesarecoveredtoprotectandprovidevalueforthebrand.

InvestinginEmployees

Anindependentsurveydiscoveredthat72%ofsocialmediausersexpectresponsewithinan hourfromthebrandstheyfollow.Thishascausedbrandstostartheavilyinvestingincrossfunctionalsocialmediateamsthatcankeepupwiththeincreasingnumberofclientpings

everyday.Encouragingandincentivizingteammemberstosharebrandmessagesontheirownsocialmediaaccounts,is predictedtobeagame-changerinthecomingdays.Howeverthiscannotbeforced,itisessentialforemployeestowantto sharecompanyposts,andalongwiththisthecontenthastoresonatewiththeirownaudiences.

InfluencerMarketing

Influencermarketingwillcontinuetodevelopandbecomeanevenmoreestablishedpartofthestrategy.Currentlymany brandstryinfluencermarketingandfailasitisnoteasytofindeffectiveinfluencers.Additionaldatawillhelpinselection oftherightinfluencersandanalyzetheresultsfrominfluencercampaigns.Today,inhealthcare,influencersareoften regularpeople.Somearedirectlyaffectedbyadiseaseorarebeingtreatedwithaspecificproduct,whileothershave gainedalotofknowledgeaboutaconditionandareconsideredasSubjectMatterExperts.Thecommontrendistoselect someonewhohasanever-increasingcommunityoffollowerswhovaluetheiropinion.

Numerouscompaniesstillthinkofsocialmediaasmerelyamarketingtoolwhichisnottrueanymore.Consumerslearn aboutproductsondifferentsocialnetworksandseekcustomerserviceonmessagingchannels.Moreover,good storytellinghasalwaysbeenanessentialpartofeffectivemarketing.Butsocialmediaischangingthewayaudiences consumestoriesandpharmacompanieswillberequiredtokeepupwiththeevolutionofsocialstorytellingiftheywantto remainrelevant.

Yetthereisstillanoteofcautionwithcompliancebeingtheforemostpriorityofpharmaceuticalcompanies.Butas industriesarestartingtoadoptsocialmediawithoutclearregulatoryguidance,remainingcompliantwillbethemain challengetoface.

BUSINESS MARK ETING

Money Starts Here

An Integrated Approach to Financial Wellness

Everyonelovesawin-winsituation;the problemisthattheyaresohardtofind. Theemployer-employeetug-of-warover payandbenefitsisaprimeexampleofhowan advantageforonesiderequiresaconcession fromtheother.

However,thatisnotalwaysthecase.One woman’srevolutionaryapproachtodelivering incisive,high-impactfinancialwellness programsiselectrifyingworkplacerelations, boostingproductivity,andchanginglivesforthe better.

HernameisDeniseWinstonandsheistheFounder andCEOofMoneyStartsHere.

Learning,Doing,Teaching

Denisewasthrowninatthedeepend,livingonherownat theageof16.Theearlyseriesofreal-worldmoney challengesshefacedlaidthefoundationuponwhichshebuilta three-decadecareerinbankingandfinancialservices.

Denise Winston Founder & CEO

Asabanker,Denisehadextensiveinteractionswithpeoplefrom diversebackgroundsandfromeverysocioeconomicstatus.The encountersrevealedthattoomanypeopleshareanuncannilysimilar, misinformedapproachtofinances.Denisesimultaneouslydiscovered inherselfanaturalabilitytounraveltheseintricaciesforherclientsand empowerthemtomakebettermoneydecisions.

Itledhertorealizethatshecouldfomenttruefinancialfreedomandbring abouttangiblechangebyteachingthebasicsofpersonalfinance.Money StartsHerewasanaturalprogressionfromthatepiphany.

A PlatformLikeNoOther

MoneyStartsHereisunlikeanyproductorservicethathas comebefore-itscloudplatformisastructured amalgamationofthemall.Itsfocusisoneducationand connectingemployeestothebenefitstheiremployer offersthroughaWorkplaceFinancialWellness Program.

Tofostermeaningfulfinancialhealth,Money StartsHereprogramsperformasafinancial resource,engagementtool,andmore.It comprisesaplatform,arangeofresources,and diversefinancialtopics.Oneofitsmostpopular componentsistheonlinevideocoursesthatrange from10minutestoonehour.

However,Denisehasbeencarefultoensuretheplatformis completelyagnosticandindependentofanyexternalproductor serviceprovidersthatwouldpresentaconflictofinterest.Her unwaveringmotivationisthewelfareofherclientsandtheir employees.

Wellness 1

Thetremendoussuccessithasachievedwithclientsstems fromitsvalueproposition,whichstraddlestheinterestsof bothemployeesandemployers.Organizationsmake massiveinvestmentsinbenefitsfortheiremployeesbut theirfullpotentialisrarely–ifever–unlockedbystaff.

MoneyStartsHeregiveseveryemployeeacomprehensive overviewofthefullrangeofemployer-sponsoredbenefits, includinghealthinsuranceandvoluntarybenefits.Itaffords everyindividualthepowertomakesmart,confidentmoney decisionsbasedonfactsanddata.

“Financialliteracyismoreimportantthanever,largely becausethesheervarietyofoptionscanbesoconfusing,” explainsDenise,“Withouttherightknowledgeandskillset, employeeslosepurchasingpowerandtheabilitytosecure basicneeds.Thiscanhaveadevastatingeffectonfamilies, schools,businesses,andcommunities.”

ThroughMoneyStartsHere,everyemployeeinthe organizationgainsinstantaccesstoalltheresourcesthe employerhasestablished.Itgrantsthemthefreedomto fullyutilizetheprogramsfortheiruniquefinancial circumstances.Thesystempresentsopportunitiestolearnto budget,savemoneyforemergencies,managedebt,and avoidpredatorylendingpractices.

Naturally,theresultingeasingofthefinancialburdenmakes forhappieremployeeswhounderstandandappreciatethe company’scommitmenttotheirwellbeing.This,inturn, translatesintoamoreproductiveworkplace,whichis conducivetothecompany’sprogress.

Suchobjectivesareinvaluableinanincreasingly competitivebattleforthebesttalent.Whenaninvestment oftime,effort,andenergyfromthecompanyisreadily apparent,itstrengthensemployees’senseofloyalty.

All-RoundEfficiency

TheMoneyStartsHereformulaforsuccessisamultiprongedapproach.Thecentralthrustconsistsofan aggregatedoutlineofallcurrentemployeebenefits.Itis complementedwithadditionalwellnessproductsand servicesacompanyoffers.

Theplatformisanchoredincuttingedgetechnology, leveragingthepowerandreachofbigdatatorevealtrends inemployeeuptakeanduse.Usingaunifieddatastream, thecompanyovercomestheproblemofinformationand communicationoverload.

Allparticipationdataistransformedintoactionablecontent whichthecompanycanusetofocusitsinvestmentsin benefits.Thekeytakeawaysareclarityandsimplicity,two factorswhichareimperativetoimplementinganyplan, regardlessoforganizationorsize.

‘‘ We take an integrated approach to nancial wellbeing.

Meanwhile,employeesbenefitfromaresponsivesystem thatisgearedtotheirindividualpriorities.Assisting employeeswiththeirmostpressingfinancialchallengesis bynomeansaconceptinisolation.Itdramatically improvescommunicationandevenacceleratesoverallstaff participationinprograms.

Whenstaffmembersarehealthierandbetterunderstandand usetheirbenefits,thecompany’shealthcarecostsandtax liabilitycanbereduced.Asimilartrendoftenfollowswith disabilityandworkers’compensationclaims.

TheMoneyStartsHereplatformcontainsallthebasic budgeting,debtmanagement,andretirementtopicsbutthat isjustthesurfaceofitsrealvalue.Ithasbeendesignedwith anintegralengagementapproachtokeeplearners motivated,too.Itgivesthemtheabilitytochoosetheirown financialpathorjoinothersinmonthlyonlinegroup sessions.

NoReasonNotto

Onceimplemented,agoodfinancialwellnessprogramwill triggeranalmostimmediatespikeinproductivityanda correspondingdropinhealthcareclaims.Collectively,these twofactorscanaccountforsavingsoftensofthousandsof dollars,tangibleresultsforeveryoneinvolved.

Conversely,delayingtheimplementationofaprogramwill exactatollonthecompanyandtheindividual.

Anycorporationororganizationcommittedtobuildinga strong,stableteamofemployeescannotaffordtolookpast suchcogentfactors.

Optimity

Ensuring Holistic Health and Well-being of People

Today’sprofessionalsareseekinghelp tobuildpowerfulhabitsthat optimizestheirpersonaland professionalsuccesseveryday.Thebiggest obstaclewhenitcomestoimplementinga healthandwellnessprogramwithinany organizationistryingtomeetthechangesto themodernlifestyle&workpatterns. Today’smodernworkforcearethemost susceptibletovariouspopulationhealth problems,especiallywithtoday’sfinancial wellnessandmentalhealthissues.Whichiswhy it’simportantfororganizationstohaveanengaging healthandwellnesstoolthatwillpromotemoreusage andthatisaccessibleforalloftheirpeople.

Optimity,adigitalwellnessplatformproviderthatwork withinsurancecompaniesandalsoindependentlysupplies corporatewellnessservicestohelpensureoptimalhealthand well-beingofpeoplebymodernizingthewayconnectatwork, live,andplay.Itdeliversmicro-exercisesandhealthychallenges throughdigitalsolutionsandIRLexecution.Ithelpsbusypeople getholisticsupport:physicalexercise,smartnutrition,properrest, practicestressmanagementandfinancialwellnessthatfitswiththeir lifestyle.

Jane Wang CEO

Optimityisadigitalwellnessplatformthatiscreatingafuture whereproactivehealthisdata-driven,science-backed,and user-centric.Thecompanymakestechnologiesthatguard andprotectthehealthofitsusers.Thecorporate wellnessOptimitysystemhelpstoensurethe holistichealthandwellnessofemployeesby providingadigitalwellnesssolutionthatallows peopletoaccesscontent24/7andallowing themtopersonalizeittotheirspecificwellness needs.Theorganizationisthereforeproviding aholisticsolutionthatoffersmental,physical emotional,andfinancialwell-beingsupportfor itsusers.

PocketHealthCoach

OptimityAppisapockethealthcoachthatpeoplecan personalizeandprioritizetheirhealthandwellbeingneedsinorder toaccessthetoolsandresourcestomakethebesthealthychoicesfor

PersonalizedWellnessPlatform

themselves.Thiswillhelpitsuserstograduallychange theirlifestylebychangingtheirhabitloopbyadopting newandhealthyhabitsinsteadoftheircurrentunhealthy ones.

Optimityprovidespersonalizedcoachingtoitsusersso theybuildhealthyhabitswithmicro-actionsseamlessly integratedintotheirexistingdailyroutines,mostlyby usingnativemobileappsandwearables.Thesemicroactionshelppreventcommonchronicdiseaseconditions andinjuriessuchasdepression,diabetes,obesity,heart disease,dementia,cancer,COPD,kidneydisease& workplaceaccidents.

ProvidingBestStateofBeing

Optimitybelievesinsupportingbillionsofpeoplein reachingtheirbeststateofbeing:physically,mentally, andprofessionally.Itsusersachievelongevitywithless stress.Optimityissaying“NO”tothestatusquo,andit helpsbusypeoplefindtimetodolittlethingsthatcreate powerfulhabitsfortheirideal,optimallifestyle.

OptimizationofAggregatedData

Theorganizationoffersadynamicwellnessappandan adminportaltobeabletopullaggregateddatathat’s beeninputtedbytheuserfromtheuserside.Optimityis abletoleveragethisaggregatedatatomake recommendationsbasedontheirspecificneedsofthe organizationandtheiremployees.Theothertwofeatures ofOptimityaretheHealthRiskAssessment&Financial WellnessAssessment.Theaggregatedatacollectedfrom thesesurveyscanhelpcreateatargetedprogramthat addressestheissuesraisedfromtheemployees responses.

Optimity’sproprietaryalgorithmtargetsdifferentuser personaswiththeirmostrelevantcontent,usinganovel combinationofattributes(workcontext,wearables,life stageetc.)

ProactiveHealthApproach

Optimity’sCEO,JaneWang,isanoutgoingactive thinker,whostrivestodeliverimpactbydoingtheright thing.Sheisaninnovativeandambitiouspersonwho

‘‘

The Optimity platform is well aligned with our mission to support employees in their daily work routines. This is our most highly-adopted program at over 80% employee participation!

– Sherry MacDonald CEO, CST Consultants

usesherknowledgeandpreviousexperiencesinhealth managementwithpatientsfromclinicalresearch.Her expertiseisinadherence,andhelpingpatientsprevent adverseeventswithdailymicro-interactions.Hergoalis tobringhervisiontolifebyhelpingtoprovidea proactiveapproachforhealththatcanhelpprevent chronicillnessbydetectingunhealthyhabitsthatleadto thesenegativeoutcomes.

AppreciationsofWellnessPlatform

“The Optimity platform is well aligned with our mission to support employees in their daily work routines. This is our most highly-adopted program at over 80% employee participation!” –SherryMacDonald,CEO,CST Consultants

“With its ease of use and unique configurability, Optimity provides great support to our holistic workplace wellness program. Our program adoption is 3x higher than the industry average!" –SharonJobity, VPofHR,OntarioCentresofExcellence

StepJockey

Transforming Workplace

Health Since Inception

Committedtoprovideobjectiveand trustworthyinformationonallaspectsof healthandwellness,StepJockeywas foundedin2013.Thecompanyisanevidencebasedbusinessandisfirmlyfocusedona ‘smallsteps’approachtoimprovedhealth. Thecompanywasseed-fundedbytheUK DepartmentofHealthtohelpcombat sedentarybehavior,oneofthebiggestsingle healthrisksforofficeworkers.Itisnowbacked byprivateinvestorsandhasafantasticportfolio ofhealth-consciousblue-chipemployerclients, rangingfrominternationalbanks,government departmentsandinstitutionsto prestigebuilding ownersandassetmanagersallaroundtheworld.

InaninterviewwithInsightsSuccess,CEOof StepJockey,Zarir(Zed)Vakil,hasshedsomeofthe interestingstoryrelatedtotheorganization.

So,belowarethehighlightsoftheinterviewbetweenZedand InsightsSuccess.

Giveabriefoverviewofthecompany,itsuniquenessandits vision.

StepJockeyisaleadingworkplacehealthandwellnesscompanythat hasbeenrevolutionizingemployeewellnessthrougharangeof powerful,engagingevidence-basedprograms.Ourworkinspires healthierfuturesinaclimatewheresedentarybehaviorisbecomingan increasinglyprominenthealthepidemic.

Zarir (Zed) Vakil CEO

Withtheadvancesintechnologyoverthelastfewdecades,morejobs havebecomedesk-basedwithlimitedamountsofphysicalactivity expendedthroughouttheworkingday.Thisleadstohealth problemssuchascardiovasculardiseaseandtype2diabetes, evenwhenregularexercisetakesplaceoutsideofwork.

OurmissionatStepJockeyistoreducethehealth implicationsofsedentarybehaviorintheworkplace andbeyond,throughablendofsolutionsincluding education,engagementandincentivisation.We intendtobecomegloballyadmiredacrossour industryforourinnovativeworkplacehealth solutions.

Whatarethecutting-edgeservices/solutions offeredbyStepJockey?

Weuseinnovativetechnologyincludingfun, motivationalappsandgamificationtoengagewith employeesonalevelthatotherworkplacehealth companiesstruggletoreach.Ourtechnologyworksaround thebasisofthenudgetheory,whichhasdriventangiblesuccess inincreasingphysicalactivity.

Thereisdetailedmedicalresearchintothehealthconsequencesof sedentarylifestyles,inspiringustodevelopworkplacehealthsolutionsthat

getprovenresults.FromourNFC-equippedSmartSignsto ourexcitingstairclimbingchallenges,webringanew dimensiontocorporatewellness.

Ourclientsandtheiremployeesloveourchallengeslike climbingMountEverestortheGreatWallofChina,which havebeenreallysuccessfulingettingpeopletochangetheir sedentaryhabits.Clientsareoftensurprisedwhentheysee themultiplebenefitsofourprogramsthatgoevenfurther thanincreasingphysicalactivity.Ourchallengesandgames alsounearththecompetitivenatureofemployeesandcan helptobuildcross-site,cross-borderengagementthrough friendlyrivalryincludingleaguetables.

GiveadetaileddescriptionoftheCEO’sinfluenceover thecompanyandtheCorporateWellnessServices industry.

CEOZarirVakilbringsawealthofskillsandexperience tothecompany.Withovertenyearsofdelivering transformationalchangeprojectsacrossarangeof industries,runningseveralbusinessesandadvisingmany, heknowsthechallengesthatbusinessesfacein implementingnewprocessesanddevelopingcultures.

Zedisalsoanon-executiveDirectoratacutting-edge technologycompany.Hisknowledgeandexperienceatthe forefrontoftechnologicaldevelopmentshasbeenakey enablerinStepJockey’semergenceasaninnovatorinthe corporatewellnessservicesindustry.

Theindustryhasbeenslowerthanmanyotherindustriesin utilizingthelatesttechnologybutwithZed’sexperiencehe hashelpedtobuildateamthatleadsthewayinworkplace wellbeing.StepJockeyhasworkedwithclientsfromacross theworldtomakearealdifferenceinreducingsedentary behavior.

Describetheexperiences,achievementsorlessonslearnt thathaveshapedthejourneyofthecompany. InthefiveyearssinceStepJockeywasfounded,wehave learntsomeveryvaluablelessons.Whilstsocietyis generallybecomingmoreawareoftheseverehealth implicationsofsedentarylifestyles,thereisstillaverylong waytogoinchangingpeople’shabits.

Oneofourkeyachievementshasbeenincreasingthe awarenessoftheproblemsthatderivefromsedentary behaviorbutwehavealotmoreworktodoto.Wehave deliveredsomehugeresultsforourclientstotransform theirworkplaceandhittheirwellbeingobjectives.

Whatarethechallengesfacedwhileproviding CorporateWellnessservicesandhowisStepJockey servingtotacklethem?

ThereareanumberofbigchallengeswithCorporate Wellness.Firstly,withsomecompaniesthereisalackof

‘‘ StepJockey transforms workplace wellbeing through innovative and evidence based activity programs. We aim to get the world healthier step by step.

budgetforthisarea.AtStepJockey,weareableto demonstratetoourclientshowthebenefitsofourprograms justifyanycosts.Forexample,improvingworkplacehealth leadstoreducedabsenceswhichcansavethecompanyalot ofmoney.

Anotherchallengewehavecomeacrossisthatpeopleare verybusyinwork,tryingtohitdeadlinesandrushing betweenmeetingsetc.So,employeescaninitiallybe scepticalabouthavingenoughtimetobuildmorephysical activityintotheirworkingday.Wefullyunderstandthat peoplearebusyinwork,soourprogramsaredevelopedto makeeasy,incidental,non-disruptionalbehavioralchanges thatarenottimeconsuming.

Whataccordingtoyoucouldbethepotentialfutureof CorporateWellnessservicesandhowdoesStepJockey envisionsustainingitscompetency?

WiththeaddedpressureontheNHSrightnow,inthefuture thereisgoingtobeamuchbiggerfocusonCorporate Wellnessservicestoreducehealthepidemicsliketoomuch sitting.HavingbeenseedfundedbytheUKDepartmentof Health,weareworkinghardtosetthefoundationsfor improvingCorporateWellnessandwewillleadbyexample throughwellnessprogramsthatharnessinnovative technologyandourunderstandingofthechallenges companiesface.

LeadershipInsight

ZedtheCEOofStepJockeystartedhiscareerwithmultinationalorganizationswherehecuthisteeth.Afteradecade withmultinationals,Zedjoinedaprivateequitycompany, whereheheldanInvestmentDirectorportfolio,aswellasa pivotalstrategicGroupHRDirectorrole.Afterdesigning sharedservicesfunctionsfortheGroup,Zedacquired venturefundinginternally,settinguphisownnew company,Worksource,andprovidingcompaniesaffordable commoditizedHRoutsourcingsolutionsandbusiness performanceconsultancy.

4TRENDSTHAT WILLMAKE LANGUAGE SOLUTIONSABIG PARTOF BIOTECHAND GLOBALIZATION

ThegrowthofChinaandJapanasleading marketsforthePharmaandBiotechindustryhas madelanguageanimportantfactorfor companieslookingtobesuccessfulinglobalmarkets. Moreover,emergingmarketsinnon-Englishspeaking countriessuchasBrazil,RussiaandTurkeyhasonly increasedtheneedfor“StrategicLanguage Partnerships”.Navigatingthroughregulatory requirementsandClinicalTrialdocumentationinforeign languagesseemlikeadauntingtaskjustfromthesound ofit.Anincreasingnumberofcompaniespreferto outsourcethelanguagerequirementsinordertospeedup approvalsanddecreaserejections.

WiththecurrenttrendsinthePharmaandBiotech Markets,wesuspecttheneedtoonlyincrease.Thereare fourdefiniteareasthatpointtowardstheprominentrole oflanguageinthecomingyears.

EmergingMarketshaveMorePromise

SinceestablishedmarketsinUSandEuropehavevery littleroomforsmallerplayers,SMEsaregrowingmore confidentthatgrowingmarketsareabetterinvestment. PricingpressuresandslowergrowthmeansthatBig

Pharmacompaniesarealsoevaluatinguntappedmarkets. Amongthetopemergingmarkets,BRICeconomies standoutthemostwiththeprobableadditionofMexico andTurkey.WhileChinaisalreadycompetitive,the othersinthelistareviewedasgeographieswith tremendousopportunity.

However,growingeconomieshavetheirownchallenges. Underdevelopedinfrastructureanduniqueregulations meanthatentryandsuccessinthesemarketsaremore complexthantheymayseem.Seekingdrugapprovalsin differentgeographiesalsomeansthatPharmacompanies willhavetoprocessmultiplesetsofclinicaltrialsineach country.WiththeprobableexceptionofIndia,other regionswon’thaveEnglishastheirlanguageofchoice whichmakeslanguageinterventionanabsolute necessity.

TheIncreasingInvolvementofChina

TherecentregulatorychangeinChinahaspavedtheway formoregloballyaccepteddrugstobelaunchedin China.However,theywillstillneedtoundergothe regulatoryprocessasusual.Weexpectanincreased effortfromPharmacompaniestolaunchmoredrugsin ChinawhichisthesecondlargestPharmaceuticalmarket intheworld.BiotechisalsoboominginChinawiththe helpofconsciousGovernmentsupport.Thereseemsto benoshortageofinvestmenteitherinthisregard.Hence, youcanexpectBioTechcompaniestohaveakeen interestinexpandingtheirfocustoChinainthecoming years.Basedonthis,weforeseethedemandfor translationbetweenEnglishandSimplifiedChineseto riseinthenearfuture.Also,itwillbewiserfor companiestooutsourcetheirdocumentation requirementssinceadheringtothestringentprotocolsin Chinesewillnotbeeasy.

TheRisingInfluenceofthePatients

Aspatientsbecomemoreawareandeducatedaboutthe drugstheytake,Pharmacompaniesareforcedto

ShilpaMittal CEO

considerapatient-firstbusinessmodeltocopewiththeir dynamicexpectationsanddemands.Companiesare consideringsmartphoneappsandonlineportalstostay connectedwithpatients.Withmoresophisticated technologicaloptionsbeingmadeavailablewithevery passingday,arangeofhealthservicescanbeofferedto patientsattheirconvenience.Thesetoolsalsoserveasa greatwaytoacquirepatientdata,maintainthemandgain usefulinsight.

However,replicatingthisapproachinothergeographies willneedlanguagesupport.AppandSoftware localizationrequiresdeepunderstandingofcultural nuancesinordertobeexecutedsuccessfully.Apartfrom this,promotionalandinformationalcollateralalsoneed tobetailoredandeditedinordertoappealtoconsumers invariousgeographies.Thisnotonlyincludesphysical collateralbutalsodigitalmaterials.Hence,asthefocus shiftstothepatient,thereiscertainlyariseindemand forlanguagesolutionsexpectedfromPharmaand Biotechcompanies.

ManagingtheDigitalBaggage

About the Author

Shilpa Mittal, CEO of Ulatus, Ulatus is one of the world’s foremost language solutions providers. Shilpa is honoured with the prestigious “Best Woman Entrepreneur 2017” award by Golden Bridge in San Francisco.

Whilee-pharmaciesarestillintheirinfancy,thereis enoughreasontobelieveintheirsuccessinthenear future.Globalizationplansfore-pharmacies,isalong wayawayfrombeingatopicofdiscussion.Inthe meanwhile,PharmaandBiotechcompaniesstillneedto maintaintheirdigitalpresencewhoseimportance continuestogrowinthegrandschemeofthings.This includeswebsites,socialmediapositioningandonline reputationmanagement(ORM)amongothers.Inrecent times,we’vereceivedanincreaseddemandfor translationofmarketingmaterialsfromcompanieslike AbbottHealthcareandotherFortune500companies.

Aspharmaandbiotechcompanieslooktobuildtheir presenceacrossdifferentgeographies,theywillneedto thinkabouthowtheycantaketheirdigitalassetsalong. Maintainingbrandpositioningandbrandimageacross multipleregionsisalwaysgoingtobeachallenge. Moreover,failuretounderstandculturalnuancesand demandcanbeacauseforstuntedgrowth.Companies thathavetheforesighttoseetheimportanceofa languagesolutionspartneratthisstagewillhavegreater chancestosucceedinnewgeographies.

US HealthCenter, Inc.

Helping Employers to Lower Healthcare Costs

Withamissionto “improve people’s health and reduce healthcare cost by providing industry-leading health management science, technology, and advocacy to prevent and manage disease” US HealthCenter,Incwasborn.USHC’s TMPredictiMed platformusesapersonalized, TM Wholeisticpredictivehealthapproachto identifydiseaseprogression,from asymptomaticrisktocatastrophic.Byengaging withhealthplansponsors,insurers,payersand providers,tomanagepopulationhealthandassist participantsonahighlypersonalizedlevel,USHC helpstopreventsurprisemedicalcatastrophes,thereby loweringcostandimprovingqualityoflife.

ServicesthatMaketheOrganizationStandOut

USHC’sPredictiMed™PHMplatformharvestsbiometric, medicalandpharmaceuticalhistory,bloodandsaliva chemistry,genetics,demographicandlifestyledatatopredicta personalizedpredictionforitsmembers.Populationdataisthen aggregatedtodetermineaFinancialRiskBurden™,ortheamount ofpotentialcostbyconditionthatisbrewinginthepopulation.This processhasbeenthirdpartyvalidatedbytheIntel/GECare InnovationsValidationInstitute,wherebytheInstitutehadthe opportunitytovalidatePredictiMed’s™abilitytoidentifyandlowerthe pre-diseasehighrisklevel,whichmayprecipitateahigheruseofERand hospitalservices,inthirteenmajordiseasecategories.UsingPredictiMed’s engagementstrategiesandpreemptiveinterventionUSHCcanreducethe incidenceofERvisitsandhospitalizationsbetween80and93%, dependingonthediseasecategory.Lowerbackpainoutcomewas theonlydiseasecategorywhichresultedin17%reductionfrom thecriticalriskleveltoalower,lessemergentlevel.

Mr. Gavin Quinnies Co-founder, President & CEO

Thishealthstatusisthenwrappedintoamemberfacing appandportalcalledtheirPersonalHealth Dashboard™,orPHD.ThePHDhasallthe necessarytoolstohelpthemembermanagetheir lifestyleordiseaseandpreventfuturehealth surprises.

LeveragingUSHC’sabilitytopredictfuture healthperindividualisthebasisforitsabilityto engagewithmembersspecificallyaroundtheirpast presentandfutureusingauniqueWholeistic™ approach,USHC’spersonalhealthadvocates,Wholeistic™ HealthCoaches,workswiththememberandtheirproviderto preventandmanagealltypesofpotentialdiseasesincluding metabolics,cancers,mentalnervous,andmusculoskeletal,toreduce costandimprovequalityoflife.

VeteranLeaders

TrainedinengineeringandmanagementsystemsMr. GavinQuinniesistheCo-founder,CEOandPresidentof USHealthCenter.HestartedhiscareerdevelopingAI, automatedprocessplanning,andintelligentnetworksinthe aerospaceindustry.

Dr.GRaymondGavery,MD,ChairmanandCofounderisresponsibleforprovidingdirectionfor adjustmentstotheproprietaryalgorithmsutilizedinthe PredictiMed™systems.Specializedininternalmedicine andboardcertifiedinfamilypractice,Dr.Raymond developedoneofthelargestprivatemedicalpracticesin Illinois.

BothGavinandRaymondhaveacombinedexperienceof morethan50yearsattheforefrontofpredictivehealth modelinganddiseaseprevention.Theirpreviousexperience inthecommercialriskmanagementandmedicalrisk managementbroughtthemtogetherin2003.Themission wastodevelopatechnologythattargetedpersonal predictivecommercialapplication, totrulyhaveanimpact onindividualsandtheriskbearingentitiesthatinsurethem. Sincethentheyhaveworkedwiththousandsofemployers throughoutNorthAmerica,partsofWesternEurope,Africa andAsiatoidentifyfuturehealthrisksandtheFinancial RiskBurden™associatedwithemergingpredisease. Leveragingtheirvasttechnologysuitethatincludes personalizedprotocols,onlinelearning,careplans,reward mechanismsinconjunctionwiththeirWholeistic™ Coaching,theycansavelives,preventdiseases,improve qualityoflifeandreducehealthcarecost.GavinQuinnies hasbeenprimarilyresponsiblefordevelopingemerging marketstodemonstratehowtheseprogramsworkin variouscommercialsettingssuchasemployers,consumers, providers,insurers,retailandriskbearingentities.

ARollerCoasterRide

ForUSHealthCenter,thejourneyhasbeenaboutfinding like-mindedorganizationsthatrealizelifeismostimpacted bysuddenmedicaloccurrencesandissuesrelatedtothe occurrence.Unforeseencatastrophicillnessimpactsall phasesofaperson’slife,includingfamily,financialand employment.Unforeseencatastrophicillnessalsoimpacts theriskbearerinasimilarmanner,suchastheemployer, thegovernment,insurerorthepayer.However,sincethe entirehealthcareindustryhasbeenbuiltaroundfeefor service,ithasbeenincentivizedtotreatsickness,assick peoplecostmore,andthereforeresultinhigherfees.This hasprogressedtoanunsustainablelevel.So,USHC believesthatithasbeenfortunatetoworkwithlike-minded

‘‘

We are one of the few vendors that provide services in predisease, disease, and post disease periods, and focuses on participation and adhesion to the health management programs resulting in great savings for our customers.

insuranceagents,employersandotherorganizations,to blazetrailswithUSHCtoformanewindustry.

DavidVSGoliath

AccordingtoUSHC,themostimportantpartislisteningto themarketandfindingthosethatwanttoworktogetherina partnership.Asasmallcompanycompetingagainstmultibilliondollarhealthcaresystemsandinsures,USHCcan’t outmarket,outpromoteoroutspendthem.However,the companybelievesthatitcancertainlyoutperformthemin virtuallyeveryothercategory.Sotheorganizationneedsto pickitspartnersandclientswisely.

USHCalsobelieves,thatthefieldiscontinuingtoexpand, splinterandconvergeallatthesametime.Newideas aroundlifestyleandoutcomesareemergingaspeople grapplewithwhat’snext.Accordingtotheorganization,a predictive,prospectiveandpersonalizedapproachto populationhealthandwellnessmanagementisalways goingtobethekeytosuccessatthepersonaland organizationallevel.Ithasbeenthewayallindustries mature,fromonesizefitsalltomasscustomization.Health ispersonal;healthmanagementneedstobethesame. Consequentlythepersontopersonconnectionneedstobe morepersonal.Callcenterswhereanyonecanhelpthe memberarenoteffective.Especiallywhenthepersontrying tohelpthemembercanonlydopartoftheassistance. Advocatesneedtobeabletoanswerallthequestions,from billingtosecondopinionstoworkingwithproviders,and whatisgoingonattheorganization’sworksiteasfaras wellnessprogrammingisconcerned.ThisisUSHC’s TM Wholeistic™approachpoweredbytheirPredictiMed predictiveanalyticsthatpersonalizetheengagement.

Agriculture Biotechnology: Agriculture Biotechnology:

Biotechnologyisatheexplorationanddevelopmentofvariousbiological processestoachievemainlyindustrialandvariousotherpurposes cultivationoftheplants,andimprovementsthroughbreedingprograms. Theprocessesalsoemploysartificialselectionandhybridizationwhichemphases itsfunctionality.Atpresent,themodernusagealsoincludesgeneticengineeringas wellascellandtissueculturetechnologies.

Inearlierdaysbiotechnologyprocesswasinitiatedbyfarmerswhodeveloped improvedspeciesofplantsandanimalsbycross-fertilizingorcross-breeding.Inrecent years,biotechnologyhasexpandeditscorefunctionalitywidelywhichnowfocuseson sophistication,scope,andapplicability.

Awell-knownandauthorandwriterisvagueandcanbeunsubstantial,forexample, ClaytonChristensensharehisviewsas, “There are other dimensions of biotechnology. If you think of biotechnology like the Internet, it’s not a category - it’s an infrastructure that can be deployed to sustain or disrupt. In healthcare, the most complex problems at the high end have to be dealt with in a problem-solving mode by the best, most experienced physicians you can find.”

Biotechnologyisimmenselycontributingtowardsagriculturewhichenhancesits functionalitytothenextlevel.Agricultureaspectshaveextremelychangedwith biotechnologyfunctionsandincreasereadabilityoftheprocess.

WhatisAgricultureBiotechnology?

AgriculturalBiotechnologyisalsoknownas Agritech.Itisanareaofagricultural scienceinvolvingtheuseofscientifictoolsandtechniques.Thereareseveral techniquesusedinagriculturebiotechnologysuchasGeneticEngineering,

MolecularMarkers,MolecularDiagnostics,Vaccines, andtissueculture.Anditalsomodifiestheliving organismslikePlants,Animals,andMicroorganisms.

Inrecenttimes,Cropbiotechnologyhasbeendeveloped itsfunctionalityinagricultureandisalsooneofthemain aspectsofagriculturebiotechnology.Itsdesiredqualities areexportedfromaparticularspeciesofCroptoan entirelydifferentspecies.

HowisAgricultureBiotechnologyUsed?

GeneticEngineering:Thetermisderivedfrom scientificresearchprovidesinformationabouthowto movegenesfromoneorganismtoanother.Thisisknown asgeneticengineering(GE)orgeneticmodification (GM).Geneticengineeringincludesthetransferof usefulcharacteristicsbyinsertingDNAofPlants,animal ormicroorganismfromanotherorganismtoanother.

MolecularDiagnostics:Moleculardiagnostics significantlydetectgenesorgeneproductsthatarevery preciseandspecific.Moleculardiagnosticsisthemethod usedinagriculturetomoreaccuratelydiagnose crop/livestockdiseases.

TissueCulture:Tissuecultureistheprocessof regenerationofplantsfromthedisease-freeplant.This techniqueallowsreproductionofdisease-freeplanting materialforcrops.

Unified

MethodsUsedforCorp

Modification

TraditionalBreeding:Traditionalbreedingmethodhas beenusedforcenturiestoimprovecropqualityand quantity.Thecrossbreedingdescribesthecombinationof twocompatiblespeciestocreateanewvarietywiththe desiredtraits.Thecrossbreedingcanbeonlyutilized withinthesameorcloselyrelatedspecies.

Polyploidy:Polyploidyisthemethoddescribeswhich canbeinducedtomodifythenumberofchromosomesin acropinordertoinfluenceitsfertilityorsize.Through naturallyorwiththeuseofchemicals,thenumberof chromosomescanchange.Theprocessresultsinthe fertilitychangesinmodificationwithinthecrop.

ProtoplastFusion:Protoplastfusionis alsoknownasSomaticfusion.Itisa typeofgeneticmodificationinplantsby whichtwodistinctspeciesofplants. Inthismethod,itincludesjoining ofcellsorcellcomponentsto transfertraitsbetweenspecies.

Transgenics:Transgenicsisthemethod whichinvolvestheinsertionofonepiece ofDNAintoanotherorganism’sDNA.It worksinordertointroduceanewgene intotheoriginalorganism.Thisadditionof genesintoanorganism’sgeneticmaterial createsanewvarietywithdesired qualities.

ImpactofAgricultureBiotechnologyon EconomyandSocialLife

Thetechnologyusedinagricultural productivityimproveditsusabilityand functionalitywithsomemajorfactors suchascombineharvesters, chemicalfertilizers,andthegreen revolution.Likeeverytechnology, agriculturalbiotechnologywill alsohaveitsmajorimpacton economicandsocial.

Inagriculture,cropsusingbiotechnologies haveimproveditsqualityandalsobeen usedsafelywithbenefits.Thetechnology influencesthewholeprocessbythe reductionofpesticideuse.Atpresent agriculturalbiotechnology,oneofthe factorsthatinfluencethehealthand welfareofthefarmersandothercitizensin thedevelopingworld.

InfluenceofAgricultureBiotechnology intheFuture

Theaimofagriculturalbiotechnology istopresentthefunctionalityofthe applicationsusedinagriculture biotechnology.Theapplications areeagerlyawaitedtoincrease

theproductivityofcrops,primarilybyreducingthe costsofproductionbydecreasingtheneedsfor inputsofpesticides.Theprocessismostlyusedin cropsgrownintemperatezones.Theapplicationof agriculturalbiotechnologycanimprovethequality oflifebydevelopingnewstrainsofplantsthatgive highercrops.Thecropscanbegrowninawider rangeofenvironmentswhichgivebetterrotationsto conservenaturalresources.Italsoprovidesmore nutritiousharvestedproductsthatkeepmuchlonger instorageandtransport,andcontinuelow-costfood suppliestoconsumers.

AccordingtoCropScience,thecompanywith credibleauthorityontheprogressandfuture implicationsofAgriculturalbiotechnologystates that, “Farming is evolving in the 21st century with the development and use of biotechnology crops. Scientists and agronomists work in the lab and greenhouse to come up with genes that improve crop yield and make corn, soybean, cotton and canola plants more resistant to insects and more tolerant to herbicides, drought, and stress.”

Thebiotechnologyanditsprocessistheevidenceof thecontributionstowardsruraldevelopmentaround theworld.Itservesasthesourceofinspirationfor emergingnationstocomplementexistingpractices withagriculturalbiotechnology.

U.S. Preventive Medicine

Minimizing Health Risk and Healthcare Costs

Inrecentyears,CorporateWellnesshas becomeanincreasinglyintegralcomponent ofbusinessstrategy.Thewellnessspacecan thrivebeyondthewallsofHRandintothe fabricoforganizationstoimpactbothpersonal andorganizationalhealth.Diseaseprevention andwellbeinghasadirectimpacton presenteeism,absenteeism,performance, satisfaction,injuries,accidents,andmore. Moreandmorecompaniesarefindingthat healthieremployeesarealsohappierandmore productive.Therefore,corporatewellness companiesareofferinganarrayofdifferentservices andapproachestoensurethegoodhealthoftheir people.U.S.PreventiveMedicineisonesuchleading corporatewellnessorganizationwhichfocuseson reducinghealthrisksandunnecessaryhealthcare utilizationbykeepingpeoplehealthyandhelpingthem bettermanagechronicconditionsbeforetheybecome critical.

BeyondIndustryNorms

U.S.PreventiveMedicine(USPM)isaPopulationHealth Managementcompanyfocusedonimprovinghealthandwellbeing throughpreventivemedicine.Itsphilosophyistotakeanevidencebased,data-firstapproachappliedatbothpopulationandindividual levels.Ittakesawhole-personapproachtopreventionthatencompasses mentalandemotionalhealth,physicalhealth,socialhealth,financial health,andmore,withtwoprimarygoals:(1)toreducetheburdenof healthriskand(2)reducehealthcarecosts.USPM’sunique,live-saving HealthandWellbeingAssessment,anditswholeperson-whole populationapproachisinstarkcontrasttotheindustrynormof random-acts-of-wellness.Itsversatilityofacomprehensive offeringwithpointsolutionsleadtoitsinnateabilitytointegrate withitsclientsandpartners.USPM’scorevaluesarean others-firstapproach,compassion,andfocused communication,anditlovestodelivercompetentresults whilehavingfundoingit.

Ron Loeppke Vice Chairman

ImprovingMentalandEmotionalHealth

USPMhasfoundincreasingriskregarding mentalandemotionalhealth,andhasresponded withtechnology,programs,andadditional resourcestoaddressthis‘gateway’domainthat affectsallotherconditionsandbehaviors. Additionally,itiscommittedtoimprovingthe combinationofemployeeeducation/awarenesswith employeeactivation/doing,whileemphasizingthe psychologyofbehaviorchangeinthecenterofthesetwo strategiestoinitiateandsustainresults.

USPMoffersaproprietaryandcertifiedHealthandWellbeing Assessment(HWA)thatissavinglives.ItsHWAidentifiesindividuals withmultiplerisksincludingmentalandemotionalhealth,andutilizesan

internalfeedbackloopwithitsRegisteredNursesfor

immediateintervention.

USPMexcelsinmedicalandpharmacyclaimsanalytics thatriskscorepopulations,evaluateprevalencerates, considercomorbidconditions,andmuchmore,alldesigned todefineandmeasuretheburdenofhealthriskandcost.

USPMuniquelyleverageshealthinformationinacareteam approachthatcombinesbothlifestylemanagementand diseasemanagementinterventionsforindividualswith complexconditionsandbehaviors.

IconicLeadership

USPM’sleaderisitsViceChairman,RonLoeppke,MD, MPH,FACOEM,andFACPM.Dr.LoeppkeisaPopulation HealthManagement/CorporateWorkplaceWellness industryicon.HeisboardcertifiedinPreventiveMedicine andhasover30yearsofclinicalandphysicianexecutive experience,alongwithfellowshiptrainedinOccupational Medicine.HeisafellowofboththeAmericanCollegeof OccupationalandEnvironmentalMedicine(ACOEM)and theAmericanCollegeofPreventiveMedicine(ACPM).Dr. LoeppkeisthepastpresidentofACOEM,haspublished over40peer-reviewedarticlesandcasestudieson PopulationHealthManagement,andchairedtheCentersfor DiseaseControlandPrevention(CDC)DiabetesatWork Program.

Dr.Loeppkehasdeliveredover300presentationsnationally andinternationallyonthetopicofpreventionand PopulationHealthManagement.Hehashadandcontinues tohaveanindelibleinfluenceonUSPM’srelentless commitmenttoevidence-basedpreventivemedicine approachesandmetrics.Dr.Loeppkehascollaboratedwith countlessphysiciansandPopulationHealthexpertsto furthertheincrediblyimportantinitiativeofpreventionand PopulationHealthinboththeU.S.andacrosstheworld.

ProvenResultsandMethodologies

USPMisindependentlyvalidatedbytheHealthValidation Instituteanditsresultsareguaranteed.USPMaddslifeto yearsandyearstolife,andprovesitwithquantifiable, measurableresults.USPM’sDiseaseManagementresults andmethodologiesarevalidatedbytheIntel-GEValidation InstituteandwereproventoreducehospitalizationsandER visitsby41%over4years.Inadifferentstudy,itsavedan employerover$5.6Minhealthcarespendfor299diabetics over3years.Additionally,itmeasureshealthrisk transitions-inanotherstudyacross15employersfor7,804 participants,after2yearsitdecreasedthehigh-risk

‘‘ We add life to years and years to life… one person at a time.

populationby45%,decreasedthemoderate-riskpopulation by21%andincreasedthelow-riskpopulationby18%.

High-Tech,High-TouchApproach

USPMprovidesclientswitharoadmapandstrategyto buildacultureofwellbeingthatincorporatesleadership, environment,alignment,andrecommendations.Its high-tech,high-touchapproachensuresengagementfrom individualsandpersonalaccountability.Itsanalyticsare alsoleveragedforproactiveoutreachtomemberswith healthrisksand/orchronicconditions.

USPMisfirmlycommittedtoleveragingbothtechnology andhumantouchinitsapproachtoimpactingpopulations. Itisinvestingintechnology,applications,clinicalprogram development,andkeypartnershipstofurtheritsreachand impactwithinthepopulationsitservesandbeyond.

PreciousReviews

“Before The Preventive Plan, I weighed 327 lbs. Over the next 3 years, I ate better and exercised. I saw my doctor, and everything is in normal range for my lab work. I have lost over 100 lbs and plan on running a 10k. Thank You!” –Michael,SiouxFalls,SD

“The Preventive Plan routine labs and biometrics screening found I had dangerous levels of glucose and I was not aware I was a diabetic. I changed my entire lifestyle and now have normal glucose levels and am hoping to come off the diabetic medication.” –Shannon,Jacksonville,FL

Carol Fitzgerald President & CEO BuzzBack

Themarketresearchlandscapeisindisruption–howwe captureconsumerinsightsischangingdrasticallyfromhow itwasdoneyearsago.Agileisthenewmantraformost marketersthesedays–it’saboutbeingfaster,cheaperAND smarter.Isitpossibletohaveall3?

Further,Agileisn’ttheonlyA-word–there’sArtificial IntelligenceandAutomationaswell.TheseA’scomprise someofthemajorfactorsdisruptingourlandscape.So, whatdoesitallmeanandhowdoesitimpactyou?

Ispendagooddealoftimevisitingclients–infact;Icount thecompaniesIvisityearafteryear,that’scompanies, not individuals.Lastyear129,theyearbefore105–allglobal andacrossmanysectors.

Here’swhatIamhearing(andseeingofcourse):

• ConsumercompaniescontinuetofocusonMillennials, andnowGenZ;thesearemobile-centricconsumers,they balkattraditionalresearch,&moreimportantly,use visuals&video(SnapChat,Instagram,YouTube)to communicate&curatebehavior.Howyoutalktothem needstochange-meaninghowyoucollectandcapture whatthey’redoing.

• Today’sconsumersareinformed‘digitalspenders,’ accordingtoHarvardBusinessReview–theyintegrate mobiledevicesforinformationseekingandpurchase, bothin-storeandonline.Theyareinformedand connected,makingin-contextlearningmorecriticalfor consumerclosenessandactivation.Further,becauseof theirrelationshipwithmobiledevices,thereisinherent intimacy,enablingmarketerstogainfromricher understanding,bothviaactiveandpassive‘datacapture.’

• Howconsumersuseinformationandcommunicateis shiftingtowhatGooglereferstoasmicromoments.We liveinaworlddrivenbyinstantsharing,YouTubevideos, TEDTalks,etc.Marketersneedtoshifttheirapproaches andfocustohowtheycaptureconsumerinformation–bothactivelyandpassively.Thisaddstothedisruption.

• Healthcarecompaniesaresomewhatstillfocusedon oldergenerations(Boomers,Xers),buthowthis informationisdeliveredisshiftingtoonlinesourcesof healthinformation,andcompliancemechanismsgo beyondthelife-savingpilltoappsandotherwaysto reinforceusageofnewtreatmentsandmedications.And it’sthesamewithdoctors–tabletsandmobiledevices

A

Insights Stands

areusedfortheirdailywork,thereforeresearchneedsto conformwithvideointerviews,etc.

• Navigatingthislearningalsohasitssetofbuzzwordsand newrequirements. AIandautomationarethe2018 buzzwordsontopofbeingAgile.Clientsare re-architectingprocessesanddisciplines.Theemergence ofZappistore,Wizer,Audience,andotherself-serve platformsalso,hasgainedacceptanceofferingan automatedwayformarketerstogetfastresultsusing standardapproaches.Infact,it’sresultedinashiftto marketersbecomingmoreempoweredforresearch ‘buying’asinsightsteamscontinuetoshrink.

Howdoyouliveinthisworld?

AtBuzzBack,we’vebeenpioneeringinnovationininsights formorethan17years.Infact,thismonth,weturn18 emergingasaleaderininnovation.Sometimeswedon’t explicitlyusethewordagile,becausewe’vealwaysbeen agile.Thatmeansprovidinginsightsatdifferentstagesin yourinnovationjourney–sometimeswithstageseven conductedinparallel–fasterandmoreaffordably,making iteasyforyourteamtomoveforward.

You’llbenefitfromauniqueexperiencethatcombines:

• Researchguidance–researchsteering,whetheryou’re aninsightsexpertorattheearlystagesofdevelopinga brand.Ourseasonedresearchersguideatmultiplesteps alongtheway

for

• Interactivetechniques–ourproprietaryprojectives yieldgreaterdepthandunderstanding,usinginteractive technologytoengage–especiallyyoungergenerations accustomedtolivinginadigitally-centricenvironment

• Depthofreporting–combiningvisual,verbal, emotionalandcontextualunderstanding,illustrating consumerclosenessinbothconsumergeneratedand passivedatacapture.Yourlearningneedstoconceptually, conciselyandquicklydelivera‘story’that’seasily digestableandshareable

• Fasterdelivery–automationtogiveyouresultsinjusta fewdays–evenhours–tobringyouconsumercloseness

• Holisticviewbecauseyourjourneyhasmultiplesteps, andkeythemesneedtofittogetherwhenyou’ve completedthesteps.

Overtheyears,hundredsofbrandshavereliedonour techniquestobetterconnecttoconsumers,breakthrough marketingchallenges,andfast-tracktheirinnovation–with provenresultsbringingnewproductstomarket.

Whenitcomestodeterminingyournextstepsinmarketing, howdoyouplantogetallA’s?