Cheryl Wipper

As the Vice President – Content and Communications at the Association of International Certified Professional Accountants (AICPA) and Chartered Institute of Management Accountants® (CIMA), Cheryl is passionate about making companies better through excellence, innovation, and change.

Cheryl has led her teams to win more than 150 awards for innovation and excellence across groups such as the IABC, PR News, PR Week, Stevies, Marcom Awards, Association for Women in Communications, PRSA, PR Daily and SABRE. She has also been named a Top Woman in PR. In 2022, PR News named her an Industry Innovator.

Cheryl was the first in her organization to recommend and utilize marketing automation, introduce customer experience, push digital personalization and customized communication, develop a global master brand strategy and architecture, and apply enterprise content strategy and a content supply chain approach to learning and product development. She had to convince her organization each time to be an early adopter of these trends, but she knew they would catapult them into more competitive market-focused positions. Cheryl has also successfully led critical campaigns on organizational changes, thanks to the early adoption of trends. Throughout her career, she has pushed for change rather than reacted to it, understanding that industries and business models inevitably change and that it is better to help shape the future than to be at its mercy.