Latin America's Next Big Tech Companies to Watch December2024

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Gregor Nassief Founder and CEO Cerca Technology

Bryan Buitrago Managing Director Cerca Technology

,

Success is not the key to happiness. Happiness is the key to success. Ifyou love whatyou are doingy,ou wi be successful.

- Epictetus

Editor’s VIEW

Investing in Tomorrow

T

he tech industry is rapidly progressing, and new companies are emerging that could reshape the future. These upcoming firms are not just focusing on software or hardware; they are pushing boundaries in areas like artificial intelligence, renewable energy, and biotechnology.

One major trend is the rise of artificial intelligence, which is changing how people interact with technology. New startups are developing tools that improve productivity and enhance creativity. For instance, research shows that AI can boost workplace efficiency by up to 40%, making it a valuable asset for businesses.

Another area of growth is renewable energy technology. As the world grapples with climate change, companies are innovating to create sustainable energy solutions. Investments in clean energy have surged, with funding reaching over $500 billion globally in recent years. This momentum is likely to continue, as both governments and consumers increasingly prioritize sustainability.

Additionally, the field of biotechnology is gaining traction. Companies are working on groundbreaking treatments and health solutions, utilizing innovative methods to tackle diseases that have long been challenging. This sector could see market growth exceeding $800 billion in the next few years.

Overall, the future of tech looks bright, with numerous startups ready to make a significant impact. Their innovative approaches and dedication to solving realworld problems suggest that they may soon join the ranks of the industry giants.

The next few years will be critical in determining which companies will lead the way in technological advancement.

In the latest edition of Insights Success, titled "Latin America's Next Big Tech Companies to Watch," featuring a selection of innovative firms poised to make waves in the tech domain, there is a strong emphasis on how these companies are leveraging emerging technologies to address pressing challenges. www.X.com/insightssuccess

Have a great read ahead!

-Alaya Brown

Contents COVER STORY

08.

Cerca Technology Strategic Alliances in Supply Chain Management

ARTICLES

16.

20.

How to Choose the Right Tech Tools for Your Needs How to Leverage New Technologies for Business Growth

Leadership is not about titles, positions, or owcharts. It is about one life inuencing another.

JOHN C. MAXWELL

Creds

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December, 2024 Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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Company

Featuring

Brief

Abc Technology www.abctechnologies.com

Anselmo Correa CEO

Anselmo Correa champions technological advancements, providing tailored solu ons that address complex challenges faced by modern businesses in a rapidly evolving market.

BLINK www.blink-srl.com

Guillermo Bossero Co Founder

Guillermo Bossero co-founded a company dedicated to crea ng user-friendly so ware solu ons, priori zing customer needs and fostering long-term rela onships through excep onal service.

Cerca Technology www.cercatechnology.com

Gregor Nassief & Bryan Buitrago Founder & CEO / Managing Director

Gregor Nassief and Bryan Buitrago lead a team specializing in digital transforma on, enhancing supply chain efficiency across La n America with innova ve technology solu ons.

FLYR www.flyr.com

Alex Mans Founder & CEO

Alex Mans is passionate about revolu onizing travel experiences through innova ve technology, ensuring seamless integra on of services that enhance customer sa sfac on.

K2A www./k2asouthasia.com

Paulo Amorim CEO

Paulo Amorim emphasizes strategic partnerships and innova on, delivering impac ul solu ons that enhance business performance and customer sa sfac on across diverse sectors.

KMS Technology www.kms-technology.com

Leo Tucker CEO

Leo Tucker drives growth and innova on, focusing on delivering high-quality so ware solu ons that empower businesses to enhance their opera onal capabili es.

Konfront www.konfront.mx

Carlos Cardini CEO

Carlos Cardini leads ini a ves that focus on innova ve technology applica ons, enhancing opera onal efficiency and driving growth for clients in compe ve markets.

STAND 8 www.stand8.io

Quinn Fillmon CEO

Quinn Fillmon fosters a culture of crea vity and collabora on, developing advanced technologies that streamline processes and improve client outcomes in various industries.

Totaltech www.totaltech.me

Victor Contreras CEO

Victor Contreras is commi ed to delivering cu ng-edge technology solu ons, ensuring clients achieve their goals through tailored services that meet specific business needs.

Volante Technologies www.volantetech.com

Vijay Oddiraju Founder & CEO

Vijay Oddiraju combines entrepreneurial vision with technical exper se, driving transforma ve projects that empower organiza ons to leverage technology for sustainable growth.

Cerca Technology carefully chooses its technology suppliers to make sure they offer reliable, scalable, and crea ve solu ons that adapt to meet the changing needs of its customers.

Gregor Nassief Founder and CEO Cerca Technology

Bryan Buitrago Managing Director Cerca Technology

La n America's Next Big Tech Companies to Watch

How Cerca Technology is Streamlining the Supply Chain in Latin America!

E

fficient supply chain management has become indispensable for companies looking to stay ahead of the competition in the hurriedly changing global trade situation. Businesses are resorting more and more to creative, tech-driven solutions to streamline their inventory and logistics as customer expectations rise.

Leading this change is Cerca Technology, which was established in Dominica by Gregor Nassief in 1993. As a leader in warehouse management systems and thanks to its strong commitment to digital innovation, Cerca has successfully completed over 350 projects across 16 Latin American countries. Since 2011, Bryan Buitrago, the current Managing Director and partner at Cerca Technology, has spearheaded the company's evolution into a comprehensive supply chain technology provider, expanding its portfolio and geographical reach. To position clients for sustainable growth in a constantly changing environment, the company's approach focuses on optimizing operations and improving responsiveness to market demands.

A culture of client success has been adopted at Cerca Technology by the visionary leadership of Gregor and Bryan, who have deep experience in software engineering, supply chain and finance. Beyond expectations, Cerca wants to be at the face of digital supply chain transformation through establishing strategic alliances and upholding a client-driven growth model.

Let’s explore its path ahead!

The Technological Pioneers of Cerca Entrepreneur Gregor, who was born in Dominica, used his experience in software engineering and finance to launch Cerca Technology in 1993. Seeing a supply chain execution platform to improve operations, transportation, and warehousing efficiency, he recognized the need for a nextgeneration technology at the time that the logistics industry was undergoing prompt transformation.

Cerca Technology is committed to transforming the supply chain industry through innovative technological solutions, led by Managing Director and Partner Bryan Buitrago.

According to Buitrago, the supply chain is the foundation of international trade, and technology is must for boosting competitiveness. His goal is to enable Latin American and

Customer success is a top priority for Cerca Technology, which makes sure that all partners are dedicated to providing long-term, high-impact solu ons along with the support needed to put them into ac on.

global organizations to fully realize their potential through digital transformation.

A Leader in Management Solutions Cerca Technology has established itself as a pioneer in warehouse management systems (WMS) in Latin America

since its founding over 30 years ago. However, its comprehensive understanding of the supply chain as a whole has driven the company to consistently prioritize advanced solutions for both supply chain planning and execution. By partnering with top-tier organizations, Cerca Technology delivers a full suite of integrated solutions designed to optimize logistics and enhance operational efficiency.

With over 350 projects completed, Cerca Technology has expanded its footprint across Latin America and the Caribbean, serving more than 200 clients across 16 countries in vital sectors such as retail, distribution, manufacturing and third-party logistics (3PL).

Their presence is further solidified by offices in the USA, Mexico, Colombia, and Chile, alongside a diverse team spread across more than nine countries.

Supply Chain Solutions Under Gregor and Bryan’s leadership, Cerca Technology stands out for its laser-like focus on supply chain management and steadfast dedication to client success. In addition to putting solutions into action, the company incorporates its clients' supply chains as central elements of their overall business plan.

Cerca Technology enables clients to focus on their core business while competently handling the IT side of things, with a strong emphasis on ongoing support after implementation.

With more than 50 documented success stories, the highest customer retention rate in the region, and their wealth of experience, Cerca Technology is well-positioned to continue its industry leadership.

A Strategic Approach Cerca Technology is transforming growth strategies through innovative supply chain solutions. The company collaborates with leading firms in Latin America and globally to implement systems for Distribution Centers (WMS), Transport Management (TMS), Demand Planning (SCP), and Omnichannel (OMS).

Recently, Cerca has focused on democratizing digital transformation for the middle market, addressing the logistics challenges faced by nearly 90% of the region's businesses.

A shining example of effec ve project management is Cerca Technology, which is commi ed to increasing business results by closely monitoring ROI and key performance indicators (KPIs).

With partnerships that include Infor, Unigis, and Impruvex, Cerca Technology is strengthening its brand and expanding into new markets like Mexico and soon Iberia (SpainPortugal). Their promise of innovation ensures they effectively meet diverse client needs.

Tailored Technology Solutions at Cerca Technology When tackling the goals and business challenges of its clients, Cerca Technology takes a wholistic approach. To create specialized technology roadmaps that meet particular needs, the company starts by thoroughly analysing each client's particular pain points.

Cerca Technology ensures that each solution, whether it be integrated business planning, advanced warehouse management, or transport management, fits the client's technological and business process needs, as well as the industry and level of complexity. High-impact results and a strong return on investment (ROI) are the outcomes of this strategic focus.

Developing Enthusiasm and Knowledge Cerca Technology places a strong emphasis on its recruitment and retention process that attracts driven individuals with extensive knowledge of technology and logistics. Following team member onboarding, the

organization is dedicated to offering ongoing training and updates on the newest developments and solutions in the market.

Cerca makes use of educational platforms that establish learning pathways so that team members can improve their skills in a broad and comprehensive way. By fostering a culture of learning, Cerca Technology enables its employees to provide outstanding customer service and apply best practices for their clients.

Ongoing Professional Growth Continuous development is a top priority for Cerca Technology, guaranteeing that their team remains at the forefront of supply chain management. Consultants are prepared with state-of-the-art knowledge through frequent training on the newest trends and technologies.

Additionally, the team members gain practical experience from working on a variety of projects in different sectors, which broadens their expertise and makes it possible for projects to be implemented successfully throughout the region.

Product Managers are in charge of Cerca’s innovative initiative "Sharing Experiences," which promotes cooperation and information exchange. A different

consultant presents a case study every two weeks, examining difficulties, lessons learned, and solutions put into practice. The entire consulting team has benefited greatly from this initiative, which has advanced growth and the exchange of ideas within Cerca Technology.

Strategic Partnerships Cerca Technology carefully chooses its technology suppliers to make sure they offer reliable, scalable, and creative solutions that meet the changing needs of its customers.

One of their most important alliances is with Infor, whose products, such as Infor Coleman for machine learning, Infor Birst for analytics, Infor WMS for warehouse management, and Infor SCP for supply chain planning, all perfectly complement Cerca Technology's objective of supply chain execution optimization.

To offer a complete suite for transportation planning, management, control, and reporting, Cerca Technology has partnered with Unigis. Moreover, Invas WMS and Invas

OMS are Cerca’s strategic solutions for the mid-market warehouse management and order management solutions.

Customer success is a top priority for Cerca Technology, which makes sure that all partners are dedicated to providing long-term, high-impact solutions along with the support needed to put them into action.

Cerca is able to stay on the innova on of new technological developments thanks to their solid partnerships, which give them access to the most recent informa on and events.

A Case Study of Cerca Technology A prime example of successful project management is Cerca Technology, whose primary goal is to drive measurable business results for their clients. Through a knowledge transfer methodology, the company provides clients with the tools they need to monitor the performance of their KPIs and make informed decisions that bring them closer to their strategic objectives.

From project conception to completion, Cerca Technology ensures that each initiative aligns with the client’s goals by focusing on critical metrics such as inventory levels, order fulfillment rates and operational efficiency.

Following solution deployment, Cerca’s team remains committed to providing strong support to maximize performance ensuring their clients' long-term success. This all-encompassing strategy enables Cerca Technology's standing as a true collaborator with their clients and partners, positioning the company for strong long-term growth.

Overcoming Obstacles and Seizing Opportunities in E-Commerce Identifying key obstacles and understanding opportunities in the ever-changing world of online commerce is at the forefront of Bryan’s management of Cerca Technology.

This proactive approach includes the company's recent foray into artificial intelligence, a deeper understanding of

diverse client needs and the quick transition to omnichannel solutions.

Through constant innovation and the provision of scalable solutions catered to the specific needs of each client, Cerca Technology overcomes obstacles and seizes opportunities.

Cerca is able to offer individualized support and successfully assist clients in overcoming particular logistics and supply chain challenges due to their robust regional presence and thorough knowledge of local markets.

Staying Ahead By putting customer feedback first and encouraging an innovative culture, Cerca Technology keeps stays ahead of the curve. The organization makes sure its leadership stays up-to-date on industry trends by encouraging them to take advantage of networking and training opportunities.

Furthermore, Cerca is able to keep abreast of innovation and new technological developments thanks to their solid long-term partnerships, which give them access to the latest information and events.

Website: www.cercatechnology.com Email: marketing@cercatech.com WhatsApp (+57) 310 469 5234

Success consists of going from failure to failure without loss of enthusiasm.

- Winston Churchill

16 December, 2024

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How to Choose

the Rig ht

Tech Tools for Your Needs

T

echnology has been proved necessary in almost all aspects of life from individual life to business operations. Though the large variety available, determining what ones to apply may make most difference in the productivity and ease tasks that are to be accomplished. The chapter describes how to appraise and choose the best for use that meets specific needs.

Determining Your Needs Clearly define what is needed. This will be a basic assessment of the work that needs to be done and the type of tools that could help with such work. For example, if the goal is to improve communication in a team, collaboration software would be very crucial. If the goal is more project management-oriented, then task-tracking tools would be much more applicable.

Making sure that one has time to outline certain specific needs will avoid buying unnecessary software and pinpoint exactly what functionality is needed. It will then become much easier to organize the need if categorized into different areas: for instance, communication, project management, data analysis, or even managing the social media. This enables one to have a clearer picture.

Search Tools: Once the needs are defined well, one can look up on what tools are available. There are numerous resources available to find information regarding different tools. This includes online reviews and technology blogs. Most of the review websites make comparisons on features, user experience, and pricing.

All of these can be read to determine if a tool is a good tool or not.

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Besides, what others have found helpful in a similar situation can be understood by going through forums or technology communities. This helps understand the reallife, hands-on experiences of users, which official reviews might not take into account. Research is important at this point, because it lays the groundwork for an informed decision.

Analyzing Features and Usability After compiling a list of possible tools, their features and usability have to be considered. All tools have some features; however, all the features may not necessarily apply to specific needs. Features that apply directly to identified requirements are essential. A project management tool should allow for assigning tasks, tracking progress, reminding deadlines, and other relevant features.

Testing and Feedback Most technology tools have a free trial or demo version that can be exploited before one makes the decision to purchase.

This would probably give an opportunity to test the tool to determine whether it indeed meets requirements and expectations. In doing this, it may be wise to get other users involved so as to hear different opinions. Input from different users might indicate some potential problems or benefits that were not visible initially.

Assess performance against what happens in the real world while conducting your trial. It will pay off when checking on performance metrics as well as user satisfaction. The software can be bought once its promises are met or more so if it has been doing just that.

Keep Checking the Regular Updates and Support

Usability is another major issue. A tool can have all the bells and whistles in the world, but if it is too difficult or convoluted to use, it may end up lowering productivity instead of increasing it. A user-friendly interface is a big plus point, especially for nontechnical users. Ideally, the tool should require as little training as possible and be intuitive.

Integration and Compatibility In many situations, the appropriate technology tools must also integrate with other software and systems. Integration, therefore is a big issue. Most businesses as well as individuals have other tools that are meant for various activities. These tools ought to communicate each other. For instance, a project management tool may sync to an email service or a cloud service and hence it can save time and even avoid making errors.

Before making a decision, check if the tools are compatible with existing systems. Compatibility with various operating systems and devices is another important factor. Tools supporting both desktop and mobile platforms make it flexible in terms of when and how tasks are performed.

Once a tool is chosen, keeping track of updates and support should be considered. Technology does not remain stagnant for long periods of time, and what may have been on the cutting-edge last year can become outdated extremely fast.

Updates improve functionality and security, so selecting a tool from a trusted source with an emphasis on development over time is advantageous.

Customer support should also be available. A problem is sure to occur, and helpful resources or support make all the difference in solving problems in time.

Conclusion There is also a careful consideration of different aspects involving the understanding of specific needs, going through the available options with their features, and coming to the decision of how far usability, integration, and even cost could make things easy to make intelligent decisions. Confirmation comes via trial periods and feedback from the intended users. From all these considerations, it reaches a conclusion of the selection of tools that would ensure not just streamlining jobs but enhanced productivity towards maximum success in personal and professional setups.

Cost vs. Value Analysis Many of these tech tools charge subscription pricing, so there will be ongoing costs. A cheaper up-front price tag may sound good, but it is always worth finding out about extra features or premium support charges.

Instead, look to the value that can be brought by the tool instead of looking at its price. Over the long run, the more expensive tool may actually end up saving more time and thereby increasing productivity, therefore worthy to spend on. A tool is said to be good value if it is observed to support the listed needs and solve problems.

18 December, 2024

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Women Entrepreneurs' Success

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How to Leverage New Technologies for Business Growth

T

echnology is the key determinant of business landscapes. Small startups to large corporations are incessantly looking to find new ways to use new technologies for greater productivity, efficiency, and hence, growth.

Innovative tools and platforms do not just give any company a competitive advantage, but also assist in better customer engagement and more effective operations.

Here, we examine a number of effective approaches towards using new technologies for business growth.

Digital Transformation Understanding The use of digital technology in every part of an organization. This shifts organizations in how they conduct their functions and deliver value to their clients. According to a recent research, 70% of the firms have either implemented, or are implementing a digital transformation strategy. Digital transformation will boost process improvements and adaptability for any market trends.

Improved Operation through Automation Perhaps, the most important technological innovation that organizations can tap into is automation. Organizations can save a lot of time and resources by automating tasks that happen repeatedly. For instance, the marketing automation tool handles email campaigns, social media postings, and customer segmentation seamlessly.

That saves much time and allows for more timely and relevant customer interaction. According to a study, the sales productivity of firms that adopt marketing automation increases about 14.5%.

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In addition, automation will also reduce human errors involved in operations. Automated systems for monitoring levels of stock among other problems contribute to the effectiveness of supply chain and inventory management. A report states that companies adopting automation technology experience a 30 percent performance improvement and pave the way towards tremendous growth.

Customer Experience using AI AI is changing the approach through which business enterprises interact with customers. It is possible to enhance the services offered to customers by adopting AI-based chatbots and virtual assistants to make instant replies to queries of a customer.

As per statistics, 67% of customers would like to make use of a chatbot for customer services-related inquiries.

Thus, companies will benefit by enhancing customer engagement due to saving on operation costs by investing in AI technology.

In addition, AI can scan large volumes of data to enable insights into customer preferences and behavior. This information enables businesses to tailor their offerings to meet specific needs of customers, hence creating a more personalized experience. Personalized marketing leads to a significant increase in conversion rates, as shown by studies that indicate six times higher transaction rates from targeted emails.

Use of Cloud Technology Cloud technology has transformed the way businesses work. It provides flexibility, scalability, and cost savings that traditional on-premises solutions often cannot match. With cloud computing, businesses can access their data and applications from anywhere, which facilitates remote work and collaboration. According to a survey, 94% of businesses reported improved security after migrating to the cloud.

This improves data protection and reduces risks related to data breaches.

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Cloud services also enable organizations to scale their operations according to demand. During peak periods, businesses can easily ramp up their resources without major longterm investments. This allows them to meet the needs of customers promptly, hence growing.

Use of Data Analytics for Informed Decision Making Data is known as the new oil, and rightly so. Business companies that make the most out of it can make informed decisions, identify growth opportunities, and make the appropriate strategies. The sophisticated tools of advanced data analytics help sift through large datasets, find trends, behavior among customers, and changes in the market.

Data analysis gives businesses insight to strategize operations. This can be well expressed by understanding the purchasing behavior of the customers and then targeting specific markets by conducting focused marketing activities. The McKinsey report shows that firms that adopt the data analysis strategy tend to increase the level of operating margins to as high as 60%.

This explains why companies must implement data analysis in their daily operations.

Encourage the Culture of Innovation Lastly, the culture of innovation should be developed within an organization so that it can make effective use of new technologies. This culture encourages employees to think innovatively and adapt to change, leading to innovative solutions that foster growth.

Companies that value innovation are likely to attract top talent and retain skilled employees because they look for workplaces that foster creativity.

It is no longer discretionary to use new technologies for business growth due to the fact that it now is a necessity of the modern marketplace. Business needs to embrace digital transformation, automate their operations, improve experiences through AI, use cloud technologies, utilize data analytics and investment in cybersecurity, innovative efforts, and drive innovation for firms to be placed at the good position for sustainable success. Only flexible and innovative organizations will thrive in the climate of increasing competition with time.

Ultimately, such strategies may prove a stepping stone for long-term growth and success.

Cyber Security Investments With new technologies, the risk of cyber threats increases. Cybersecurity should be at the top of the list when leveraging new technologies. It helps protect sensitive data and build customer trust. A study shows that 43% of cyberattacks target small businesses, and all companies should adopt solid security protocols.

Digital assets can be protected through security audits, best practices among employees, and improved security software. Organizations can work without causing any hiccups, knowing that they are protected against threats.

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