
Dobrucki SVP
When the
When the Vision is Clear, the Results Will Appear Vision is Clear, Results Appear




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Dobrucki SVP
When the Vision is Clear, the Results Will Appear Vision is Clear, Results Appear




Theworldischangingrapidly,andsoisthefaceof
leadership.Womenareincreasinglytakingup leadershippositionsinvariousfields,andwiththat comesauniquesetofqualitiesthatsetsthemapartfrom theirmalecounterparts.Womenaregenerallyknownfor theirempathyandemotionalintelligence,andthisqualityis highlyvaluedinleadership.Aleaderwhoisempatheticis abletounderstandtheneedsandconcernsofherteam membersandisbetterabletobuildstrongrelationships withthem.This,inturn,leadstoamorepositiveand inclusiveculturewithintheorganization.
Collaborationisanotherkeyqualityofwomenleaders. Theyrecognizetheimportanceofteamworkandareskilled atbuildingandmanagingdiverseteams.Womenarealso morelikelytoencourageparticipationandinputfromall teammembers,creatingasenseofownershipand empowermentamongtheteam.Resilienceisanessential qualityforanyleader,andwomenleadersareparticularly skilledatbouncingbackfromsetbacksandchallenges. Womenhavehistoricallyhadtoovercomemanybarriers andobstaclesintheirpersonalandprofessionallives,and thishasmadethemmoreresilientandadaptable.
Authenticityisanotherkeyqualityofwomenleaders.They leadwithintegrityandtransparencyandarenotafraidto admittheirmistakesorvulnerabilities.Thisbuildstrustand respectamongteammembersandcreatesamorepositive andinclusiveculture.Womenleadersareoftenknownfor theirabilitytothinkbigandenvisionabetterfuture.They haveaclearvisionofwheretheywanttogoandhowtoget there.Theyarealsoskilledatcommunicatingthisvisionto othersandinspiringthemtoworktowardsachievingit.
Strategicthinkingisanotherimportantqualityofwomen leaders.Theyareabletoanalyzecomplexsituationsand makeinformeddecisions.Theyareskilledatidentifying opportunitiesandchallengesandareabletodevelop effectivestrategiestoaddressthem.Theyarelesslikelyto seekthelimelightortakecreditfortheworkofothers.This humilitycreatesamorecollaborativeandinclusiveculture withintheorganization.
Whileembarkingupontheodysseyofsuchresoluteleaders, InsightsSuccessshedsthespotlightonTheMost InspirationalWomenLeadersinBusinesstoLookOut in2023.Flipthroughthepagesandindulgeinthetraitsthat signifybrillianceanddrivesignificanttransformationsin theniche.
Haveadelightfulread!


Dr. Kara Hartl
Ensuring Quality and Compassionate Care

Nora Osman



Naz Schinder
Living with a Fearless Ambition
Transcending the Fundamentals of Excellence C O N T E N T S 24
Deputy Editor
Abhishek Joshi
Visualizer
King
Senior Sales Manager
Sihanee M., Rouniyar A.
Marketing Manager Technical Head
John Matthew
Editor-in-Chief
Anish Miller
Ankita Pandharpure
Peter Collins, Sourabh Mane
Sales Executives
David, Amar Sawant
Business Development Executives
Steve, Joe Jacob Smile
Technical Specialist
Prachi Mokashi
SME-SMO Executive

Dominique T.
Sagar Lahigade Frank Adams
Circulation Manager
Robert Brown

Stella Andrew David Stokes



Dr.KaraHartl Founder,Co-founder (VituralOptix)
FathimaEbrahim HeadofMarketing
KateDobrucki SVP
NazSchinder Founder
NoraOsman AssociateVicePresident ofITServiceManagement
RosamundTagel Founder&CEO
TroyMedical troymed.com
LiquidIntelligent Technologies liquid.tech
DentsuInternational dentsu.com
SchinderLawFirm schinderlawfirm.com
MontefioreHealthSystem
GlowConcierge glowconcierge.ch
Dr.KaraHartlisadedicatedleaderwhostrivestoimprovethe qualityoflifeforallthroughvisionaryideas.
FathimaEbrahim,whoisanexperiencedSeniorMarketing ManagerofLiquidIntelligentTechnologies–SouthAfricahas ademonstratedhistoryofworkinginthetelecommunications industry
Kateisanindustry-leadingVP,with15+yearsofstrategicPR experienceacrossexperiential,socialanddigital.
NazSchinderhasawealthofexperienceinthelawfield.She hashadgreatsuccessadvisingoncomplexlegalmattersinboth litigationlawsuitsandcorporatelawmatters.
Noraisknownforhercontagiousenthusiasmandmotivationto getthingsdoneinanindustrythathasanever-changing landscape.
Rosamundcameupwiththeideaofofferingaconcierge serviceforbeauty,wellness,andlifestyletreatmentsthatone canhaveathome,inahotel,orattheoffice.
Harnessing my incredible abilities to craft, tell and share a good story, along with being positive, thoughtful, and full of energy, is what has led me to where I am today.




Theattitudeofthebusinessleaderdetermineshow
theenterprisemarksprominenceintheeverevolvingbusinessarena,followedbyits propositionmodelanddedicationoftheworkforceindulged inthecrucialfundamentalsofgrowth.Nomatterhow strongthelaid-outfoundationofthebusinessis,itisonlyas strongastheleader'smorale.
Withafirmandstrongbusinessmindset,KateDobrucki, SeniorVicePresidentatDentsu,takesimmensepridein hercapacitytomanageteamsthatdeliverimpactevenon tightdeadlineswhileimplementinganattitudethatleadsto businessacceleration.
Kateisanindustryleaderwithover15yearsofstrategicPR expertiseinexperiential,social,anddigitalmedia.Her dedicationtoqualitycommunicationandbrandinghas resultedinflourishingsuccessforherclients.Sheblends persistencealongwithadecidedlycollaborativeapproach toproducingaward-winningprojectsforwell-known businesses.
Inaninterviewwith Insights Success,Katedisclosesthe attitudethatshefostersthatsetsherapartfromher counterparts.
Below are the highlights of the interview:
Briefusaboutyourcareerpathasastaunchwoman leaderupuntilyourcurrentpositionatDentsu.
Iamabookwormtothecoreandastorytellerforlife.And whenpeopleaskIalwayssayIgetpaidtowrite,share,and tellstories,andIwouldn'thaveitanyotherway.Ialsolike tobalancehavingfunwithhavingafirm,sharpbusiness side;beingabookwormkeepsmecurious,readingstories aboutotherpeople,placesandconceptsreallyhelpsround outmyapproachtoanybusinesschallengeIcomeacross.
Ithinkit'smypassionateapproachtoquality communicationandbrandingthathasdrivenrapidsuccess andgrowthforallmyclientsinthedigitaleconomy.Also,I genuinelybelievethatatalentedteamisn'taboutsameness butinsistsontheuniquecontributionandexperiencesofits members.
Rightnow,I'mresponsibleforDentsuCanada'sreputation, influence,andculture.AndIleadacentralteamof communicatorsandmarketerswithasharpvisionand strongfocus.Withmyteam,I'vestreamlinedregional communications,andIhaveledthedevelopmentofan
I think that my power and success as a leader come from my ability to focus and deploy team energy in areas that will generate the greatest impact for all of us.
immersiveonboardingprocesstofosterapositiveand energizingexperienceforournewcolleagues.Ihavealso ledtheconstructionoffoundationalinternalandexternal channelsforclients,colleagues,andpartnersandensured clear,concise,andconstantcommunication.Allwhile duringapandemic!
Ithinkit'salsoimportanttoacknowledgethatI'manavid volunteer.OutsideofDentsu,IsitontheSpecialOlympics TorontoCouncilandco-chairwhilealsospendingmy MondayandWednesdayeveningsastheHeadCoachofthe SpecialOlympicsskiteam–TorontoSpeedDemons.Inthe summer,IplaytheroleoftheheadcoachoftheSpecial Olympicssoccerteam–TorontoHawks.Givingbacktoan importantcommunityliketheSpecialOlympicshasbeen someofthebesthoursspentofmylife.Thepassion, dedicationandsheerresilienceoftheathletesisinspiring, andIcan'tencouragepeopleenoughtogetinvolvedintheir localSpecialOlympicsmarket.
Mytruepassion,though,comesthroughinmymentorship, asachampionforfemaleempowerment.Irecentlycofoundedtwowomeninbusinessinitiativesat Dentsu—FemaleFoundry,amentorship,co-creation,and supportprogramforCanadianfemaleentrepreneurs;and WomxnWho,aninternalacceleratorprogramaimedat supportingthemagnificentwomenofDentsu,astheylevel




uptheircareers.Duringthepandemicwithmycolleague andnowco-hostSimren,IstartedaWomxnWhopodcast. Wehaveconversationswithwomenthroughouttheircareer journey,hearingtheirstoriesandoftentimesinspiredto silenceonhowdeterminedandpositiveandinsightfulthey are.Wealsohavecandidconversationsaroundourown experiences–wediscusstheimportanceofboundaries, findingmentorsandsponsorsandtheimportanceofyour innercircleofgirlfriendstomotivateandcelebrateand pushyouforward.
Whatdoyoubelieveisthesignificantfactorforwomen inthebusinessarena,andwhatisthemostimportant aspectofyoursuccess,adheringtothesefundamentals?
Therearemanywonderfulmentorsandsponsorswhohave helpedmewhereIamtoday.Butthemostimportantaspect ofmysuccessisthatI'vestayedtruetomyselfwhile leaningintowhatIcallmysuperpowers.WhenIfirst startedmycareer,Ithoughtabosshadtoactacertainway –befirmwasalwaysthesaying.ButI'verealizedthatmore thananything,I'macoachandavaluableteammate.
Harnessingmyincredibleabilitiestocraft,tellandsharea compellingstory,alongwithbeingpositive,thoughtful,and fullofenergy,hasgotmetowhereIwanted—beingtrueto myselfandhavingtheabilitytoshowupasmyauthentic selfhasbeenempoweringformeandmysuccess.Asa mentor,Ialsoinspireothersandcreatethespaceforthemto dothesame.
Mypowerandsuccessasaleadercomefrommyabilityto focusanddeployteamenergyinareasthatwillgeneratethe greatestimpactforallofus.Especiallykeepingusontrack forourplanonapageandwhatKPIsasateamwe've agreedandsignedoffto.
Whatvaluesdoyouincorporatetoenhancethework cultureatDentsu?
Iliketoliveboldly.Itakecalculatedchances,andsureI've quicklythoughtthemthrough,butIdon'tgetlostin planningitall.Sometimessomeinitiativesorcampaigns haven'tlandedthewaytheywereintended,butit'sall figurable.
Wheredoyouenvisionyourselftobeeventually,and whatareyourfuturegoalsforDentsu?
IfI'mbeinghonest,Ilovetheworkandconversations SimrenandIhaveonWomxnWho.Theyaresimple,
I like to live boldly and take calculated chances, and sure I've quickly thought them through, but I don't get lost in the planning of it all.
thoughtful,anddareIsay,thought-provokingdiscussions. Somanywomenandallieshavebeenextremelygenerous withtheirtimeandadvice,whichisinspiring.In2023, you'llseemorefrommeandthepodcastforsure!We've evenbeennominatedforaniHeartRadioaward–ascohostsoftheyear(socrossyourfingersforus).
Whatadvicewouldyougivetothenextgenerationof womenleaderswillingtoventureintothemodern businessarena,especiallyinthemarketingand advertisingsector?
I'velovedmyexperienceworkingatagencies–when you'refirststarting,it'ssomucheasiertofigureoutwhat youdon'tlovedoing.Withinanagency,youhavetheability tomovearoundandtrydifferentbrandteams.WhenI reflectonmytimeatDentsu,I'veheldmanydifferentjobs andlearnedsomuchaboutmyself.
Workingwithtalentedpeople,learning,listening,raising myhand,andsigningupforworkatfirstmademystomach intoknots(questioningifIcoulddoit–Ialwaysdid),but it'sinthosemomentsthatIgrewintotheseniorcomms executiveIamnow
Anotherpieceofadviceforwomenleaderswouldbeabout boundaries–Iamaworkinprogressheretoo.However,I trulyfeelthreesentencescanhelpyouunlockgoodtogreat. Theyare'No,''Notnow,''Notme.'Forexample,'No,this doesnotalignwithourmissionandvision,''Notnow Fantasticideabutthisdoesnottakepriorityoverour currentcommitments,''Notme.Soandsoisbesttotake thaton.'IknowImyselfhaven'tusedtheseenough.Most leadersfatallyovercommit.So,thisyearespecially,I've beenworkingondecluttering.








January 2023 | 18 | www.insightssuccess.com








January 2023 | 22 | www.insightssuccess.com


Osman
CommencingthejourneyinITaftertakingover
operationalresponsibilitiesatacommercial insurancecarrierintheaccountingdepartment, NoraOsmantraversedmanyroles,includingpcsupport, networkadministration,enterprisemanagementengineering,andservermanagement.
Noraeventuallychoseapathinpeoplemanagement, startingwithleadingaservicedeskinahealthcareinsurancecompanyandexpandingthatroletoincludeNOCand applicationsupport.Sheevenventuredintodatacenter operationsoversightaswellascrisismanagementina globalfinancialservicesorganization.
However,witheveryrolechange,shegrewinexperience withmarryingpeopletoprocesses.Thispathevolvedtothe completeoversightoftheITservicemanagementofficeofa $7billionhealthcareproviderinNY,whereNorais responsibleforservicestrategyandoptimizationofthe customerexperiencefortheentirehealthsystem.
Today,astheAssociateVicePresidentofITService ManagementofMontefioreHealthSystemandalso amongherpeers,Noraisknownforhercontagious enthusiasmandmotivationtogetthingsdoneinanindustry thathasanever-changinglandscape.
InaninterviewwithInsightsSuccess,Norasharesvaluable factshighlightingherprofessionaltenureinthedynamic businessarena.
Below are the highlights of the interview:
Whatchallengesdidyoufacealongtheway?
WhenIfirststartedinIT,therewereveryfewotherwomen onthesamecareerpath,anditwasn’teasytofind colleagueswhowouldhelpmelearninnewareasof technology WhileIwasyoungandeagertoembracethe challenge,Iwasalsomarriedandstartedmyfamily
Mycolleaguesweregenerallyyoungmenwhohadn’t committedtomarriageorchildrenatthatstage,sothey coulddevotemuchmoreoftheirtimetotrainingand certifications,whichI,too,hadtojuggleagainstother commitmentstofamily
Earlyon,wealsodidn’tyethavetheinternet,soalltraining hadtobeon-site,inperson,orfromabook/cd’s,whichwas alsolessflexiblethantheoptionsavailableinmoderntimes.
Whatsignificantimpactdidyoubringtoyourindustry?
Frommyveryfirstroleinmanagingpeopleataservice desk,Irecognizedthattoachievegreatsuccessforan organization,youmustfirstfocusonthepeoplethatmake uptheteam.
Ibegandevelopinghighlyengagedteamswholoved workingtogethertowardsstrategicgoals,elevating customerservicesignificantly.Ialsochartedthecourse towardsoutstandingcustomerserviceineachofthe organizationsIworkedfor,puttingpeoplefrontandcenter ineveryequation,boththeemployeesandthecustomers. Manyteammembersreceivedveryprominentrecognition
throughindustryawards.MyteamsaffectedwhatIcalla “culturaltransformation”inIT,makingeveryengagement withacustomera“momentoftruth,”whereITwould choosetogoaboveandbeyondasoftenaspossible.
Howdoesyourcompanypromoteworkforceflexibility, andwhatisyourroleinit?
I’vealwaysbeenaproponentofgettingtointimatelyknow thepeopleIworkwithandwhoworkforme.Building deep,trustingrelationshipsisatthecoreofhowIbuild teams.Thisisalsorootedinthefoundationthatyoumust meetpeoplewheretheyareandextendthemempathyand supportatalltimes.
Ihavespecializedinidentifyingkeystrengthsinaperson andplacingtheminthebestpossiblepositiontoexercise thosestrengths.ThishasallowedmanyteammembersI’ve led,coached,ormentoredtoseizeopportunitiesearlyin theircareersandtomapapaththatexcitesthemandfulfills theirgrowthneeds.BecauseIfocusontrustandopenness,I findthatbeingflexibleiseasybecausetrustisbidirectional.
Togaintrust,youmustfirsttrustothers.Amazingthings happenwhenyouhaveapositiveexpectationofotherstheysimplyrisetotheoccasionandproveyouright! BecauseIvaluediversityinthought,notjustethnicity, gender,andotherthings,Ifindthatthecollectiveidea sharingthatcomesfromahighlyengagedteamofdiverse compositionmakesforgreatperspectiveandmission charting.
Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?
Technologyiseverywhere,andit’sanenablertoall business;yousimplycan’trunanybusinessthesedays withoutit.Fortechnologytobethat“enabler,”itneedsto yieldaverypositivecustomerexperience;itneedstobe simple,solid,andscalable.Myfocusistoensurethat whateverisbeingdeliveredtothecustomermakessenseto them,iseasyforthemtouse,andiswithlittletonofault whenrun.
Ifwemustkeepexplainingittothem,we’vealreadylost.It shouldbeintuitive,helpthemperformtheirkeyfunction better,andnotbecomeanobstacleintheirway.Idescribe technologytomyteamlikebreathing…itshouldbe somethingyoudowithoutthinkingaboutit.Youjustdoit naturally

From my very first role in managing people at a service desk, I recognized that to achieve great success for an organization, you must first focus on the people that make up the team. “ “

Whatwillbethenextsignificantchangeinyour industry,andhowareyoupreparingforit?
Withoutadoubt,AIishereandtostay.Itisalready changingthewaywedoeverything.Weneedtoembrace andnotfearit.Ithasthepotentialtosimplifyourworld, improvingourlivesandunburdeningusfromcomplexity anddifficultyinmanytransactions.
Itwilltaketimeforustounderstandwhatcanbeimproved withAIandwhatrequireshumanconventionalcareand feeding.IamcurrentlyimplementinganAI/Chatbotinmy healthcareorganization,aimedatreducingturnaroundtime onquestionsandautomatingtheexecutionofbasic technicaltaskssuchaspasswordresets,software deployment,andconnectivityrestorationtokeysystems.
Thegoalistogetourcustomersupandrunningin2 minutesversusthetraditional10minutesofdisruptionthey normallyface.
Naturally,havingAIavailable24x7isconvenientand lowersthetotalcostofownershipovertime.ShiftingtoAI

forsomeoftheredundantbusinessneedseliminatessome ofthesesamemundanetasksthatourfront-linestaffare burdenedwith.
Whatareyourgoalsintheupcomingfuture?
Iamquintessentiallyachallengerofthestatus-quo,andI thriveontransformation.Assuch,Iamexcitedaboutthe technologicalchangesthatwillallowusfurthertoleverage datascience,AI,andmachinelearning,makingourjobs andlivesmucheasier.
Asconsumers,we’realreadybenefitingfromthesechanges. I’dlovetocontinuetohelporganizationscatapulttheir cultureintoadigitaltransformationmindset,withhighly engaged,peak-performingteamscarryingthatvision chargedwiththecustomerexperiencemission.
Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?
Whateveryoudo,makeitaboutsolvingabusinessneedor problem,andmakeitaboutempoweringpeopletodothis withyou. Noonecandoeverything,buttogetherwecan domorethanjustonething. Remembertobeemployeecentricinordertobecustomercentric. Youcan'tdeliver greatservicewithunhappyemployees,sostartwithhappy, engagedemployeesandtheresttakescareofitself!




