India's Best Iconic Brands to Watch 2023 December2023

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Vol. 12 | Issue 03 | 2023

Brand Icons

Indian Ins nct Future Prospects for India Inc. to Create Best Interna onal Business Brands

Dr Kriti Pathrikar-Yamini Co-founder & Director SIMAAR Samarth IVF

2023

Dr Atish Laddha Founder & CEO SIMAAR Samarth IVF

The Emergence of Iconic Indian Brands on the Global Business Horizon

Dr Harshalata Laddha Co-founder & Director SIMAAR Samarth IVF

Empowering Families to Experience the Joy of Parenthood

Necessity knows no law; I know some attorneys of the same.

– Benjamin Franklin

Editor’s Note BEYOND BORDERS: INDIA'S BUSINESS TITANS SOARING HIGH

F

orget cookie-cutter brands. India's business landscape is a vibrant tapestry woven with remarkable icons that have conquered not just time and innovation, but the hearts of millions. From bustling city streets to rural corners, these brands have transcended mere products and services to become cultural touchstones, seamlessly blending tradition with modernity to cater to a dynamic market.

Welcome to the world of India's Best Iconic Brands to Watch 2023.

Each story is unique. We'll unveil timeless classics, groundbreaking startups, and everything in between – all fuelled by perseverance, vision, and unwavering adaptability.

These aren't just industry giants; they're cultural ambassadors, embodying the aspirations and dreams of a nation. From heritage fashion houses to cutting-edge tech, they've captured the imagination of India and the world.

In this Insights Success’ exclusive showcase, we will take you on a journey to explore the finest Indian brands that

have exhibited excellence, creativity, and a deep understanding of consumer preferences. From timeless classics to groundbreaking newcomers, each brand featured here has a unique story of perseverance, vision, and adaptability.

These brands are not just pioneers in their respective industries; they have become cultural icons, representing the aspirations and dreams of a nation. Whether it's the rich heritage of a heritage fashion house, the technological prowess of a cutting-edge startup, or the comforting familiarity of a household name, these brands have captured the imagination of the Indian populace and beyond.

Dive into the journeys, the strategies, and the impact.

Celebrate their achievements, be inspired by their innovation, and witness how they've touched the lives of millions. This edition isn't just a showcase; it's an invitation to deepen your view, with two insightful articles that take you beyond the surface.

Ready to witness the rise of India's business titans? Buckle up and prepare to be amazed, as we present India's Best Iconic Brands to Watch 2023.

CONTENTS

08 COVER

Story

Empowering Families to Experience the Joy of Parenthood

36

22

Pump Academy Pvt Ltd

BRINDLEY TECHNOLOGIES

Revolutionarily Innovative Solutions to Revive, Rejuvenate, and Recalibrate

Game-changer with Transformative Mobility Solutions

28

Flentas Technologies

Accelerating Your AWS Adoption with Cutting -Edge Technologies

40 The Brand Saloon

PROFILES

Enhancing Businesses Through Adept SEO Solutions

ARTICLES

18

Indian Ins nct Future Prospects for India Inc. to Create Best Interna onal Business Brands

32

Brand Icons The Emergence of Iconic Indian Brands on the Global Business Horizon

www.insightssuccess.com

Vol. 12 | Issue 03 | 2023

Editor-in-Chief Pooja M. Bansal

Brand Icons

Indian Ins nct Future Prospects for India Inc. to Create Best Interna onal Business Brands

2023

The Emergence of Iconic Indian Brands on the Global Business Horizon

Managing Editor Gaurav PR Wankhade Assisting Editor Prajakta Zurale

Visualizer Sandeep Tikode Art and Design Head Rashmi Singh Sr. Graphic Designer Sonam, Deepa

Dr Kriti Pathrikar-Yamini Co-founder & Director SIMAAR Samarth IVF

Vice President Swapnali Vasaikar Asst. Vice President Tejaswini Whaval Assistant Manager Nitin Patil Team Leader Sapna Walunjkar BDE Pooja Dalvi

Dr Atish Laddha Founder & CEO SIMAAR Samarth IVF

Dr Harshalata Laddha Co-founder & Director SIMAAR Samarth IVF

Empowering Families to Experience the Joy of Parenthood

DECEMBER, 2023

Technical Head Prachi Mokashi Technical Specialist Rajeshwari Avhad

Corporate Office: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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We are also available on Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

2023

Company

Featuring

Brief

Brindley Technologies

Ninaad Mehta, Founder and Managing Director

Brindley Technologies is one of the technology catalyst organizations with its stronghold in the digital transformation of smart phone technology.

Flentas Technologies Pvt Ltd

Mandar Navare, CEO and Co-founder, Shohel Khatri, CTO and Co-founder, and Prasad Shitole, COO and Co-founder

Flentas is an AWS advanced consulting partners with certified cloud engineers to help you throughout every stage in your journey to digital transformation, helping you attain maximum ROI.

Pump Academy Pvt Ltd

Anil Sethi, Chairman

SIMAAR Samarth IVF

Dr Atish Laddha, Founder and CEO, Dr Kriti Pathrikar-Yamini, Co-founder & Director, and Dr Harshalata Laddha, Co-founder & Director

SIMAAR Samarth IVF is the torchbearer in low-cost IVF treatments, empowering families to experience the joy of parenthood.

The Brand Saloon

Jayesh Khandor, Co-founder

The Brand Saloon is an integrated digital marketing agency headquartered in Mumbai offering digital marketing solutions across wide range of business sectors.

Pump Academy Pvt Ltd provides pioneering solutions to optimize pumping station operations nationwide.

India's Best Iconic Brands to Watch 2023

Dr Atish Laddha Founder & CEO SIMAAR Samarth IVF

Dr Kriti Pathrikar-Yamini | Co-founder & Director | SIMAAR Samarth IVF

Our mission is clear: to be the torchbearer in IVF treatments, empowering families to experience the joy of parenthood; Samarth IVF is committed to leading the way, one family at a time.

T

he stories of hope and happiness illuminate the modern medicine era. Emerging as a trailblazer, SIMAAR Samarth IVF is a testament to the tenacity, temperament, and willpower that can surmount even the most formidable challenges. In an era where solutions exist for every problem, this institution stands tall, offering a ray of hope to couples who have endured the silent struggle of childlessness.

In days gone by, when technology was far less advanced, issues like infertility were often generalized, stigmatized, and shrouded in despair. In this landscape of longing, SIMAAR Samarth IVF has emerged as a harbinger of change, with a far-reaching network spanning the entire state of Maharashtra, and now expanding India-wide.

Dr Atish Laddha, the Founder & CEO of SIMAAR Samarth IVF, speaks from personal experience and empathy. He shares, “Bearing a child is the dream of most of the married couples but a challenge for many. Right from the beginning of our medical practice, we have seen various couples struggling to find the right medical support and resources to overcome infertility.”

The IVF Treatments’ Torchbearer The seeds of this remarkable institution were sown in 2011 when three experts in their respective fields came together, each bringing their unique specialities and unwavering commitment to the cause. Dr Harshalata Laddha, an IVF and fertility treatments specialist, Dr Kriti Pathrikar, an embryologist and Assisted Reproductive Technology (ART) expert and Dr Atish Laddha, renowned as a child specialist, together offered a holistic approach to healthcare.

Turning Parenthood's Dream into Reality Dr Aatish says, “All three of us, the partners at SIMAAR Samarth IVF, are from Aurangabad (presently - Chh. Sambhajinagar), a tier-2 city located in the state of Maharashtra. Keeping the various Demographic and Economic factors of this city’s population at the forefront, we started our IVF Hospital in 2011. What Motivated us was our drive to help couples turn their parenthood dreams into reality and bring state-of-the-art infrastructure to the people. We have delivered outstanding results right from our inception and feel proud of the results we have brought to the table so far!”

While focusing on how SIMAAR Samarth IVF has emerged to be one of the best brands in its field, they believe that it is the coming together of three extremely important people, experts in their respective fields.

Dr Harshalata Ladda is an expert Fertility and IVF Specialist; she is a visionary and service-oriented Medical Professional. Her expertise in IVF treatments, combined with the extremely result-oriented expertise and caring approach of Dr Kriti Pathrikar, an Embryologist, makes the organization stand at the helm of delivering results with utmost patient care.

Dr Aatish is the Managing Partner of this Enterprise, and he has been handling the Admin, Operations and allied departments for the Venture ever since its inception. “We at Samarth IVF have been focusing on the ‘emotions’ associated with parenthood dreams. That probably is the reason why we have emerged to be recognised differently.”

Pioneers of Modern Fertility Care

Together, they envisioned a Fertility Management Facility where compassionate care, advanced medical technology, and a caring approach would be the cornerstones of treatments. Their journey commenced with a promise turning the dreams of parenthood into a blissful reality.

The future of SIMAAR Samarth IVF is built upon the sturdy foundation of compassion, excellence, and innovation. Dr Atish articulates this vision: “Our vision is to continue expanding access to qualitative fertility management and IVF treatments, especially in tier-2 and tier-3 cities of our country. We aim to embrace the latest advancements in medical science and make them accessible. Our mission is clear: to be the torchbearer in IVF treatments, empowering families to experience the joy of parenthood. Samarth IVF is committed to leading the way, one family at a time.”

Dr Atish recollects that, casting their minds back to 2011, the landscape of fertility care was vastly different. The term 'IVF' was a novel concept, shrouded in obscurity for the common person. Misconceptions and lack of awareness prevailed, and the right methodologies and treatments for infertility-related issues were far from common knowledge.

In many ways, infertility itself was a taboo, a topic whispered in hushed tones and seldom discussed openly.

Fast forward to today, and the narrative has transformed.

The winds of change have swept the nation, with rising literacy rates and rapidly evolving economic factors.

Awareness has burgeoned, and people are now proactively seeking solutions rather than silently enduring their struggles.

In this significant transformation, SIMAAR Samarth IVF stands as a torchbearer for the modernization of the IVF in India. By disseminating awareness at the grassroots level and reaching not only urban spaces but also the most rural areas, the institution has played a pivotal role. Its commitment to spreading knowledge has been unwavering, breaking the barriers of taboo and making infertility a topic of open discourse.

In the world of SIMAAR Samarth IVF, doctors and staff members are not just employees; they are an extended family. Dr Atish firmly believes that a company derives its strength not from bricks and mortar but from the people who breathe life into it. The path that he walks as a leader is one of guiding and supporting his extended family, helping them grow both as healthcare professionals and as individuals.

When one steps into the premises of SIMAAR Samarth IVF, the transformation is palpable. State-of-the-art infrastructure, highly trained staff, best-in-class doctors, globally recognized certifications, and modern patient care facilities await, providing a reassuring and welcoming environment for those seeking fertility treatments. Its significant saga is one of dedication, progress, and the relentless pursuit of making parenthood dreams come true, bridging the gap between the past and the promising future of fertility care in India.

A Commitment to Compassion and Transparency

Nurturing the SIMAAR Samarth IVF Brand In the realm of healthcare, especially in the sensitive arena of fertility care, the foundation of an organization is not solely built on lofty principles or prestigious degrees from the world's best business schools. It's a foundation rooted in the values of humility and groundedness. This is the ethos that the leaders behind SIMAAR Samarth IVF have.

From 2011 to 2023, and having treated over 5000 couples guiding them on their path to parenthood, Samarth IVF has received immense love & appreciation from every nook and corner of the country. It is their commitment to fostering growth that distinguishes SIMAAR Samarth IVF, whether it's in the context of patients realizing their dreams of parenthood.

The shoulders of everyone at Samarth IVF carry a profound responsibility. They deeply understand the emotional and physical challenges that patients face in their journey to parenthood. It is this empathy that sets them apart. Every stage of the parenthood journey is treated with care, compassion, and unwavering support. The decision-making process is shared, nurturing is provided, and success is celebrated with the same fervor as a family's milestone.

Here the patients are not just clients; they are a lifelong treasure.

We are committed to delivering the best of our skill and knowledge with honesty and transparency to all our patients because we care.

Dr Harshalata Laddha | Co-founder & Director | SIMAAR Samarth IVF

We at Samarth IVF have been focusing on the ‘emotions’ associated with parenthood dreams.

That probably is the reason why we have emerged to be recognised differently.

Honesty and transparency are the pillars upon which the foundation of SIMAAR Samarth IVF rests. The management of Samarth IVF understand that in healthcare, there is no room for ambiguity. It's about forging a relationship built on trust and providing unwavering support. In this approach, they have not only nurtured an organization. However, they have cultivated a legacy of compassion, responsibility, and transparency that defines SIMAAR Samarth IVF, making it a brand that thrives on values and the unwavering commitment to helping people achieve the joys of parenthood.

Techno-Empowered Problem Solving Based on their solution-oriented service over the past 12 years and continuous exposure to more than 5000+ couples, Dr Atish says they have recorded various instances of lack of awareness among patients, incorrect information, lack of confidence to take decisions, emotional instability, anxiety, concern, etc. With the help of their patients, they have anonymously documented a series of doubts, questions and thought processes along with the apt solutions to these doubts and questions. He informs, “Currently, we are building a multi-content platform for people suffering from infertility to find answers to their questions either through

blogs, documents, videos or interactive sessions with our expert doctors. I am sure this platform shall change the overall scenario of IVF in India.”

To build such a thing, Dr Atish says technology is the most important thing. “As I begin speaking about technology, I would first like to highlight that Information Technology, Digital Media, Social Media, etc., has played a very important role in spreading awareness about IVF and Infertility Treatments.” All kudos to various medical experts and IVF specialists who have been continuously working hard to educate people about these modern practices. Going ahead, Technology has played a major role in the Modernization of Medical Equipment, too, reducing the chances of error to a large extent. Results have been optimized, and patient care has improved. “Technology is for our betterment, and as far as we are using it rightly, it shall keep benefitting us in every possible manner.”

Answering Every Question When probed that as a leader in India’s Healthcare horizon, SIMAAR Samarth IVF has likely faced its share of challenges and how their team’s resilience and ingenuity triumphed over adversity, Dr Atish says that’s a great question.

Fostering A Hopeful Future

Together, we can help various couples to convert their dreams into reality.

Looking to the future, when asked what their vision is for SIMAAR Samarth IVF and how they aspire to continue making a significant impact on India’s healthcare landscape, the management at Samarth IVF answers: #1- SIMAAR Samarth IVF envisions the need for Responsibility, Quality and Assurance in the IVF and Infertility Landscape of India in the upcoming years. “We are committed to delivering the best of our skill and knowledge with honesty and transparency to all our patients because we care.”

The Indian Healthcare Scenario has evolved leaps and bounds over the past few decades. SIMAAR Samarth IVF has been in this industry for over a decade now and has catered to more than 5000+ patients from across various demographics. “We have had our share of challenges right from the inception of this company. Rather, we face many challenges even today. While ‘Awareness’ and therefore patient inflow was a challenge during the infant stage of our brand, business compliance, staffing, resource management, operational compulsions, etc. cropped up in the later stages.”

Spreading Wings with Franchising Today, the team at SIMAAR Samarth IVF is confident about being able to establish systems and processes for various budding doctors striving to set their expertise in Fertility Management and to establish themselves.

“Therefore, I have set myself on a spreading awareness spree. SIMAAR Samarth IVF has been flooding with enquiries throughout Marathwada, entire Maharashtra and now pan-India from budding doctors and healthcare entrepreneurs wanting to leverage our Trust and Goodwill to establish a stable Healthcare Venture in Fraction time,” he reveals.

“We at SIMAAR Samarth IVF have embraced the digital media for spreading awareness, speaking about our services, and the opportunities we offer, and that’s how SIMAAR Samarth IVF stands out. Anybody who has any questions/doubts related to Infertility, IVF, IUI, Laparoscopy, Test Tube, etc. can head to any of our Social Media Handles, our blog or our website (https://samarthivf.com/) to seek solutions,” he says.

#2- While keeping the Opportunities in the Healthcare sector at the forefront, more and more people are starting up in the healthcare scenario. “If people work with Honesty and a Solution-oriented approach, their Ventures can reach soaring heights. If anyone needs any guidance, they can contact us via our website - www.samarthivf.com.” #3- Building on their experience of more than 12 years and being a well-established brand in the IVF scene, they have compiled the best practices related to Treatments, Operations, Management, Admin, Finance and Marketing into a Franchise Module that shall benefit anyone and everyone interested in starting their own IVF/Infertility Hospital and running it successfully. If someone reading this wishes to compress setup time and effort while ensuring an ROI-driven establishment for themselves, they can reach out to Dr Atish Laddha (+91 7774047404 or info@samarthivf.com). “Together, we can help various couples to convert their dreams into reality,” he concludes.

SIMAAR Samarth IVF is not just an institution of medical practice; it is a beacon of hope, a testament to the relentless human spirit, and a promise of a brighter tomorrow for families across Maharashtra. With a clear mission and unwavering dedication, it guides those who have endured the pain of childlessness towards a future filled with the joy of parenthood.

Future Prospects

to Create

Business

for India Inc.

Best International Brands

T

he impact of iconic Indian brands on the economy, employment, and technological advancement is substantial and multi-faceted. They play a pivotal role in positioning India as a global economic and technological powerhouse, setting an example for others to follow and contributing significantly to the nation’s development and prosperity.

Now the question is, ‘How the future prospects for Indian industry looks when it comes to creating best global business brands that can mark a distinctive international imprint of Indian might?’

The answer is that there are several key factors that suggest a bright outlook for Indian businesses aiming to establish themselves as world-renowned brands.

Innovation and Technology: India has emerged as a global technology hub.

With a thriving startup ecosystem, a young and tech-savvy workforce, and government initiatives like “Make in India” and “Digital India,” Indian businesses are well-positioned to leverage innovation and technology to create internationally recognized brands. The rapid growth of Indian tech companies in sectors such as IT services, software, and fintech demonstrates this potential.

Skilled Workforce: India’s large pool of skilled professionals in diverse fields, including engineering, information technology, healthcare, and research, provides a strong talent base for businesses to drive innovation and excellence. This skilled workforce is instrumental in developing high-quality products and services that can compete globally.

18 |December, 2023

Indian Instinct Global Expansion: Indian companies are increasingly looking beyond domestic markets. The expanding middle class, rising consumer demand, and the Indian diaspora contribute to the attractiveness of global expansion. Indian brands have already made significant inroads into international markets in sectors like pharmaceuticals, automotive, and consumer goods.

Economic Growth: India’s robust economic growth and a young, aspirational population create a conducive environment for business growth. As the Indian economy continues to expand, more opportunities will emerge for businesses to scale up and become global leaders in their respective industries.

Government Initiatives: Government initiatives, such as “Startup India” and “Skill India,” aim to create an enabling environment for entrepreneurs and businesses.

These programs offer support, funding, and infrastructure to foster the growth of innovative startups and enterprises.

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Global Talent: Indian professionals and entrepreneurs around the world are contributing to the growth of international Indian brands. The Indian diaspora is actively engaged in various sectors, from technology to finance, and has played a crucial role in creating global Indian success stories.

E-commerce and Digital Platforms: The growth of ecommerce and digital platforms has provided Indian businesses with a powerful means to reach global audiences. Companies in the e-commerce, e-learning, and digital entertainment sectors are expanding internationally with ease.

Quality and Standards: Indian companies are increasingly focused on quality and global standards. Adherence to international quality standards, ethical practices, and corporate governance is critical for building trust and credibility in international markets.

Sustainability and CSR: Embracing sustainability and corporate social responsibility (CSR) practices can enhance the reputation of Indian businesses on the global stage.

Brands that prioritize sustainability, environmental consciousness, and community engagement often receive positive recognition.

Consumer Confidence: Iconic brands often set high standards for quality and reliability. This builds consumer confidence, not only in their products but also in Indian brands in general. It encourages consumers to choose Indian products over international alternatives.

Market Expansion: These brands actively explore new markets and expand their global footprint. Their success in diverse markets highlights India’s potential and encourages other Indian businesses to explore international opportunities.

Adoption of Best Practices: Iconic brands adhere to global best practices in corporate governance, sustainability, and ethical conduct. This promotes a culture of compliance and ethics within the Indian business environment.

20 |December, 2023

Collaborations and Partnerships: Collaborations with international companies, research institutions, and global market leaders can provide Indian businesses with valuable exposure, knowledge, and resources to enhance their global standing.

Consumer Preferences: Global consumers are increasingly looking for authentic and innovative products and services.

Indian businesses can cater to these evolving preferences by offering unique and culturally rich offerings that set them apart from competitors.

Adaptability and Resilience: The ability of Indian businesses to adapt to changing market dynamics, as demonstrated during the COVID-19 pandemic, showcases their resilience. This adaptability enhances the reputation of Indian businesses on the international stage.

Resilience and Perseverance: These brands have faced challenges and setbacks but have displayed resilience and determination to overcome them. They view challenges as opportunities for growth.

Global Expansion Strategy: They formulate a wellplanned strategy for entering new markets, which may involve partnerships, acquisitions, or organic growth. This ensures a systematic approach to global expansion.

Consistent Performance: Consistency in delivering quality and value ensures that these brands build a positive reputation and maintain their position on the global stage.

Cultural Sensitivity: These brands recognize and respect cultural differences in their target markets. They may tailor products, services, and marketing strategies to accommodate local preferences.

In fact, India Inc. is well-positioned to create the best international business brands. Leveraging innovation, technology, a skilled workforce, and a conducive economic environment, Indian businesses can continue to expand their global footprint and earn international acclaim. The commitment to quality, sustainability, and ethical practices will be instrumental in building enduring international brands that make India proud on the global stage.

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Game-changer with Transformative Mobility Solutions

I

n today’s fast-paced modern business world, businesses are moving forward towards instant communication, spontaneous response, and real-time customer experience. Modern technologies have brought the world closer, giving complete access to customers and businesses.

One device that always connects an individual to the world is the smartphone. The smartphone metamorphosis, or the digital transformation centering on smartphones is becoming the new business efficiency booster.

To maximize the actual potential of mobile phones, business organizations need to augment their business with a mobile-focused business strategy that can foster professional efficiency, business enablement, customer engagement, and seamless collaborations.

Brindley Technologies is one of the technology catalyst organizations with its stronghold in the digital transformation of smartphone technology. Guided by its Founder and Managing Director, Ninaad Mehta, Brindley supports business organizations in fueling the digital transformation essentials like Big Data analytics, Augmented Intelligence, and the Internet of Things (IoT), initiating enterprise mobility as the key driving force.

In an exclusive interview with Insights Success, Ninaad Mehta enthusiastically elaborated on the journey of Brindley Technologies, the challenges faced and countered along with the notable moments of success, ideologies, and vision; they have poised for the future.

Let’s capture his honest expressions.

22 |December, 2023

Ninaad, please brief our audience about Brindley Technologies, its USPs, and how you are currently positioned as one of the best mobile technology companies in India.

Brindley Technologies is the next-generation technology company providing enterprise solutions using Artificial Intelligence (AI) and Machine Learning (ML) based solutions on the mobile platform and integrating various other platforms with the mobile to provide customers with the best of the technology innovation experience. The extraordinary service of Brindley Technologies has helped them to win numerous national and international awards and recognitions.

The company has successfully delivered many projects and assignments with ultimate customer satisfaction, and they say that 70 percent of their sales consist of their repetitive customers. The company has spread its wings all over the world and is popular in the USA, India, Europe, Africa, APAC, and the Middle East in all major sectors, including Retail, Banking, Manufacturing, Banking, Finance, Government, Telecommunication, Aviation, Logistics, Healthcare, Shipping, Oil & Gas, Energy, and Defense.

Tell us more about the offerings of Brindley Technologies and what aspects make it stand out in the cutthroat competition.

Along with the traditional IT/ITeS solutions, Brindley Technologies is known to provide comprehensive solutions to Enterprise Mobility Systems, Enterprise Legacy Systems, Smart Data Centers, Smart City Solutions, ATM and KIOSK manufacturing sectors with a mission to build a complete end-to-end Smart City.

India's Best Iconic Brands to Watch 2023

Ninaad Mehta Founder and Managing Director Brindley Technologies

www.insightssuccess.com

We offer a broad portfolio of services, including game development, software factory, multichannel messaging, SAP, ERP, and CRM solutions, consultancy, and resource assignment in enterprise mobile technologies.

Please brief us about your journey in the industry and how you have made Brindley excel in the mobile technology niche.

Prior to co-founding Brindley Technologies, I worked with many global companies and customers in the US, Europe, Middle East, Asia Pacific, and India for over 20 years with top CMMI level 5 companies based in India, Singapore, France, and the US. I specialized in presales, program management, principle enterprise architecture, and development.

We developed specific customer-centric solutions that elevated basic business operations and increased efficiency through enhanced digital solutions.

Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the mobile technology space and how is Brindley Technologies adapting to the change?

I have observed through my experience that organizations that were fast in implementing the modern technologies and adapting to the changing market trends have succeeded in winning the satisfaction of the modern tech-savvy customer.

Today, everything is virtual and remotely operated. Smart companies that adapted to the new normal quickly went ahead. We empower and facilitate modern businesses through essential digital transformation.

Our modern solutions in mobility magnify the efficacy of the business potential of the businesses from all dimensions, making them important solution-providers.

Ninaad, considering the current scenario, what initial challenges did you faced, and what are the challenges now that you must overcome?

The first and foremost challenge was to convince the company management on the need for digital transformation. The next was to prove the efficacy with the costs involved. Though many organizations have shifted to digital infrastructure, still they are not fully geared up for professional functioning. As they understand the enhancement advantages of digital technologies, they then become interested in implementing the change.

24 |December, 2023

What would be your advice to budding entrepreneurs who aspire to venture into the mobile technology space?

Implementing I have seen that people with rigid mindsets have struggled. My advice to the young professionals is to always be open to change. Identify the change, learn from it and move with the change. Develop a learner’s attitude and understand the customer’s requirements. If you can enhance the customer’s business through your innovative solutions, you will not only develop a good customer base but earn precious experience.

How do you envision scaling Brindley Technologies’ operations and offerings in 2022 and beyond?

By transforming the digital infrastructure of every organization, we aim to enable it in achieving its full business potential through real-time communication, solutions, and business transactions. I look forward to developing Brindley Technologies into a global solution organization that empowers and partners with business organizations to enable them to realise their business objectives.

Brindley

Technologies Game-changer with Transformative Mobility Solutions In today’s fast-paced modern business world, businesses are moving forward towards instant communication, spontaneous response, and real-time customer experience.

Modern technologies have brought the world closer, giving complete access to customers and businesses. One device that always connects an individual to the world is the smart mobile devices through mobility technology. The smart mobile metamorphosis, or the digital transformation centring on smartphones is becoming the new business efficiency booster. To maximize the actual potential of mobile devices, business organizations need to augment their business with a mobile-focused business strategy that can foster professional efficiency, business enablement, customer engagement, and seamless collaborations.

Brindley Technologies is one of the technology catalyst organizations with its stronghold in the digital transformation of smart mobility technology. Guided by its Founder and Managing Director, Ninaad Mehta, Brindley supports business organizations in fuelling the digital transformation essentials like Big Data analytics, Augmented Intelligence, and the Internet of Things (IoT), initiating enterprise mobility as the key driving force. In an exclusive interview with Insights Success, Ninaad Mehta enthusiastically elaborated on the journey of Brindley Technologies, the challenges faced and countered along with the notable moments of success, ideologies, and vision; they have poised for the future. Let us capture his honest expressions.

Ninaad, please brief our audience about Brindley Technologies., its USPs, and how you are currently positioned as one of the best mobile technology companies in India.

Brindley Technologies is the next-generation technology company providing enterprise solutions using Artificial Intelligence (AI) and Machine Learning (ML) based

solutions on the mobile platform and integrating various other platforms with the mobile to provide customers with the best of the technology innovation experience. The extraordinary service of Brindley Technologies has helped them to win numerous national and international awards and recognitions. The company has successfully delivered many projects and assignments with ultimate customer satisfaction, and they say that 70 percent of their sales consist of their repetitive customers. The company has spread its wings all over the world and is popular in the USA, India, Europe, Africa, APAC, and the Middle East in all major sectors, including Retail, Banking, Manufacturing, Banking, Finance, Government, Telecommunication, Aviation, Logistics, Healthcare, Shipping, Oil & Gas, Energy, and Defence.

Tell us more about the offerings of Brindley Technologies and what aspects make it stand out in the cutthroat competition.

Along with the traditional IT/ITeS solutions and consultancy, Brindley Technologies is known to provide comprehensive solutions to Enterprise Mobility Systems, Enterprise Legacy Systems, Smart Data Centres, Smart City Solutions, Cybersecurity solutions, ATM and KIOSK manufacturing sectors and ecosystems, Semiconductor components & Microprocessor design, testing, fabrication , packaging – manufacturing and ecosystems with a mission to provide best of the products and services to the customers across the globe. Company’s main objective is customers satisfaction through customer centricity. We also offer a broad portfolio of services, including software factory, multichannel messaging, SAP, ERP, and CRM solutions, and resource assignment in enterprise mobile technologies.

Please brief us about your journey in the industry and how you have made Brindley excel in the mobile technology niche.

Prior to co-founding Brindley Technologies, I worked with many global companies and customers in the US, Europe, Middle East, Asia Pacific, and India for over 20 years with top CMMI level 5 companies based in India, Singapore, France, and the US. I specialized in presales, program management, principle enterprise architecture, and development. We developed specific customer-centric solutions that elevated basic business operations and increased efficiency through enhanced digital solutions.

www.insightssuccess.com

need for digital transformation. The next was to prove the efficacy with the costs involved. Though many organizations have shifted to digital infrastructure, still they are not fully geared up for professional functioning. As they understand the enhancement advantages of digital technologies, they then become interested in implementing the change.

What would be your advice to budding entrepreneurs who aspire to venture into the mobile technology space?

While Implementing I have seen that people with rigid mindsets have struggled. My advice to the young professionals is to always be open to change. Identify the change, learn from it and move with the change. Develop a learner’s attitude and understand the customer’s requirements. If you can enhance the customer’s business through your innovative solutions, you will not only develop a good customer base but earn precious experience.

How do you envision scaling Brindley Technologies’ operations and offerings in 2023 and beyond?

Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the mobile technology space and how is Brindley Technologies adapting to the change?

I have observed through my experience that organizations that were fast in implementing the modern technologies and adapting to the changing market trends have succeeded in winning the satisfaction of the modern tech-savvy customer.

Today, everything is virtual and remotely operated. Smart companies that adapted to the new normal quickly went ahead. We empower and facilitate modern businesses through essential digital transformation. Our modern solutions in mobility magnify the efficacy of the business potential of the businesses from all dimensions, making them important solution-providers.

Ninaad, considering the current scenario, what initial challenges did you faced, and what are the challenges now that you must overcome?

The first and foremost challenge was to convince the company management, investors, and shareholders on the

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By transforming the digital infrastructure of organization, we aim to enable it in achieving its full business potential through real-time communication, solutions, and business transactions. I look forward to developing Brindley Technologies into a global solution organization that empowers and partners with business organizations to enable them to realise their business objectives.

Brindley Technologies has also diversified into other next generation digital technologies like ATM & KIOSK and ecosystems, Industrial Robotics & Cobots, Smart Data Centre, Semiconductor Foundry and Microprocessor & Sensor design, fabrication, testing, manufacturing, and packaging under MAKE IN INDIA and approved & supported by Government of INDIA, DMIC and State Government of Maharashtra. Company is setting up these product and services development centre, manufacturing plants and semiconductor foundry in Maharashtra for global customers.

Technologies Accelerating Your AWS Adoption with Cutting-Edge Technologies

Prasad Shitole, COO and Co-founder 28 |December, 2023

Mandar Navare, CEO and Co-founder

Shohel Khatri, CTO and Co-founder

India's Best Iconic Brands to Watch 2023

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reating a robust, safe, and secure cloud infrastructure is a must for every enterprise wishing to transform itself digitally. Irrespective of the industry, businesses looking to augment their value chain backbone can choose from 200+ AWS ingenious cloud solutions and precise services if they partner with Flentas Technologies Pvt Ltd, the best there is.

According to Mandar Navare, the CEO and Co-founder, those companies looking to accelerate their cloud strategy will find themselves at home with Flentas. With DevOps and IoT Competencies and certified AWS Cloud Consultants, Flentas focuses on providing enterprises with end-toend cloud solutions. He adds, “Whether cost-efficiency, security, adaptability, or improved productivity, our dedicated AWS experts have covered you.”

The combination of expertise and agility and Flentas’ capabilities in cloud strategy, cloud migration, cloud-native development, IoT, DevOps, and Big Data enables you to establish reliable, scalable, and maintainable applications, thereby supporting digital transformation for long-term results.

An Expert Team Shohel Khatri, the CTO and Co-founder, says that integrating technology with business models can help developers and essential stakeholders of the company to scale and perform reliably for high performance comfortably.

AWS Cloud solutions are best for startups, small companies, famous gaming studios, and innovative fin-tech companies. He says, “We invite you to explore the AWS solutions to transform your business to the next level of technological success by discussing these with our experts.”

While the COO and Co-founder, Prasad Shitole, informs that Flentas is a cloud consulting company and an AWS advanced consulting partner having offices in Pune, Mumbai, Hyderabad and Dubai. “We focus on helping our customers on their Digital Transformation Journey,” he shares.

For Your Swiftest Growth Momentum Reflecting on their story, Mandar says, “I remember when we started in 2017, cloud technology was still gaining momentum, but as the cloud market continues to grow rapidly, we see customers more enthusiastic about

switching to the cloud. We have seen that the highest level of cloud adoption is in the financial services sector.”

In less than five years, Flentas has grown from a team of three Co-founders to a team of 100+ AWS-certified solution architects and cloud developers. Mandar reveals, “We currently have 100+ customers worldwide and consider ourselves large enough to execute huge complex projects and small enough to be agile.”

Shedding light on their professional tenures, Mandar says the three of them, Shohel, Prasad and himself, are and have always been passionate about cloud technology.

Having worked in technology for over ten years, they believe in creating value through cloud solutions, making Flentas the most preferred cloud consulting and delivery partner globally. He states, “We want to ensure that we excel daily and enhance our work and solutions to deliver extraordinary customer experiences.” Thereby, helping companies in…

Accelerating Digital Transformation Further sharing their inspiration behind venturing into the AWS Solution niche, Shohel says that they were driven by a desire to excel within the tech industry, and AWS is an undisputed leader. “We knew from the very start that we wanted to partner with a dominant player like AWS,” he adds. At the same time, Prasad says they could provide innovative tech solutions to startups and enterprises across various industries.

Also highlighting their USPs as a technologically advanced brand, Mandar says that as an AWS Consulting Partner, Flentas offers affordable and reliable cloud services. “Our mission is to empower enterprises to achieve their business objectives by leveraging our cloud expertise, industryfocused solutions and innovation, thereby adding value to our customers’ growth journey.”

Shohel mentions that they were the first to have obtained the IoT and DevOps partner badge/ competency in the UAE. “Over the last few years, we have had 100+ certifications and have recently attained the cloud migration competency,” says Prasad. Cloud migration competency is considered a prestigious certification. “It demonstrates our high-level expertise in helping complex businesses to move to AWS cloud successfully,” says Mandar.

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Reliable Scalability: AWS Architecture Setup for VR App in UAE Giving a success story as an example, Mandar shared that the client was 360VUZ, a pioneer and Virtual Reality Mobile App Teleporting people in time. It captures and delivers live and on-demand virtual reality experiences. The 360VUZ Mobile App Ranked #1 in the Entertainment category on App Store, ahead of top players such as Netflix and Shahid. 360VUZ teleports people in live, virtual reality and Video content in amazing quality – supporting in building the ecosystem for live and on-demand Video and VR to become a mainstream experience for sporting events, exclusive happenings, Influencer Appearances, concerts, and more. Out in the market in 2017, 360VUZ has more than three provisional patents and reached over One Million Users.

We currently have 100+ customers worldwide and consider ourselves large enough to execute hugely complex projects and small enough to be agile.

Major challenges faced by the 360VUZ team: Ÿ Ÿ Ÿ Ÿ Ÿ

Monolith service layer with tightly coupled architecture components.

Application not deployed for horizontal scalability and high availability.

Multiple single points of failure components.

Server capacity is not sized according to actual utilization, causing high cloud spend.

Minimal Infrastructure and application monitoring which was causing abrupt downtime situations.

The Flentas’ AWS Advanced Solution Flentas created the AWS architecture setup from scratch.

With all the security, scalability and HA best practices.

Decoupled application components into separate layers, ensuring no signal points of failure. Multi-AZ redundancy throughout the tiers for high availability and fault tolerance.

Mandar says, “We utilized AWS-managed services like RDS, ElastiCache, CloudFront and other media services.” They also integrated the DevOps pipeline for smooth automated feature releases with minimal to zero user impact. They helped in monitoring the dashboard and respective alerts for all infrastructure metrics.

The Resulting Benefits *Architecture setup for reliable scalability- Created a scalable, highly available and secure AWS setup, thereby avoiding additional complexity.

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*Load balancing and scaling- Optimized cloud spending by auto-scaling resources according to load parameters. *Configured alerts in logging- Proactive monitoring and alerts to signal potential issues in advance. *Reduced database cost- Minimal operational overhead for managing Database and Cache clusters. *Rapid release- Faster release cycle with automated release pipeline.

Obliterating Obstacles Of course, during their seven years of journey, there were challenges. Initially, the discussion with customers usually revolved around why they should choose the cloud.

Whereas now the talks are about how and when. Over time, customers have realized the need for incorporating the cloud. Mandar says, “Some customers know exactly about the project’s complexity but are unsure how to tackle it, so they rely on a cloud partner like us. Our AWS expertise and experience in cloud consulting enables us to provide relevant solutions.”

Flentas ensures a customer-centric innovation approach and provides 100% transparency in what the team does and how they do it. Price and cost-reduction are factors that most customers consider while choosing a cloud solution, but

with AWS, it is simpler because of its ‘Pay as you go, model.’

Clients Testimonials:

Offering the Most Scalable Cloud Solution

Mandar concludes, “A couple of testimonials we would like to share:”

Being experienced leaders, Mandar, Shohel, and Prasad have very optimistic opinions on how AWS Solution is crucial today and what advancements can be expected in the future. They say that as of today, AWS cloud is by far the most scalable for every company, whether a startup or an MNC.

***** “Our online games have become more stable than ever, thanks to team Flentas for helping us re-architect, migrate and manage our backend on cloud.” – Vikash Jaiswal, Founder, Ludo King (Gametion Technologies).

AWS offers more than 200 cost-effective services because of its pay-as-you-go pricing model that allows businesses to reduce costs by paying for resources used.

With the growth in AI/ ML, AWS will continue to innovate in this ever-changing tech industry with higher levels of automation, Generative AI, Cloud Security and much more.

***** “Flentas does a number of things right, and definitely much better than anyone else we met. All in all, we couldn't have asked for a better experience.” - Ritesh Tilani, CEO, JoiGifts For more information, please click https://www.flentas.com/ or email at sales@flentas.com or call @ 020-711-71003 (for Pune and Hyderabad), +91 99-7549-8077 (for Mumbai), and +971 50-537-6313 (for Dubai).

A Plethora of Choices In their advice to the aspirants willing to venture into the field of AWS Solution services, Mandar, Shohel, and Prasad says that for any customer willing to explore AWS and those who do not have the right skill set or readiness, AWS has multiple partner and customer programs to enhance the adoption. AWS has numerous services and capabilities in various industries, which can be adopted by any size company.

A Techno-Growing Tomorrow Revealing their plans, Shohel says they are ready to embrace the changes happening in their industry. “With regards to changes in the tech industry, we are currently doing some PoCs in GenAI and building capabilities in cloud security.,” he adds.

Divulging their future goals, Prasad says, “We will increase our focus on industry-led solutions on the cloud to help customers easily adopt new technologies.”

On envisioning scaling Flentas, Mandar shares, “We have 100+ customers worldwide, out of which we have successfully completed twenty-five-plus migrations to the cloud. We are planning to grow in the international market.”

Flentas has clients like Ludo King, i-ball, Ketto, UPL, 63 Moons, Stick Pool Club, Cassbana and more.

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Brand Icons 32 |December, 2023

The Emergence of Iconic Indian Brands on the Global Business

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Horizon

n the vast and diverse landscape of the global business world, Indian brands have emerged as icons of success, innovation, and resilience. Over the years, several Indian companies and organizations have transcended borders and made their presence felt on the international stage. Their journeys are a testament to the evolving nature of business in India, a country known for its rich cultural heritage, entrepreneurial spirit, and a rapidly expanding consumer base.

These iconic Indian brands represent various sectors, from information technology to pharmaceuticals, consumer goods to automotive manufacturing, and beyond. They have navigated challenges, embraced change, and harnessed innovation to achieve remarkable success in both domestic and global markets. In the process, they have reshaped the perception of Indian businesses worldwide.

The iconic Indian brands that have successfully transcended geographical and cultural barriers possess a unique set of characteristics that have contributed to their global prominence.

These brands have demonstrated remarkable resilience, adaptability, and a commitment to excellence.

Innovation and Adaptability: These brands are known for their innovative approaches and the ability to adapt to evolving market dynamics. They embrace new technologies, trends, and customer preferences to stay ahead of the competition.

Quality and Excellence: Uncompromising commitment to quality and excellence is a hallmark of these brands. They prioritize delivering top-notch products and services, earning them the trust and loyalty of customers worldwide.

Strong Leadership: These companies are often led by visionary and dynamic leaders who have a clear strategic vision for their brand’s growth on a global scale. These leaders are instrumental in guiding the organization through its global expansion. www.insightssuccess.com

Customer-Centric Approach: Customer satisfaction is paramount for these brands. They understand the diverse needs of their customer base and strive to provide solutions that meet or exceed their expectations.

Ethical Business Practices: Iconic Indian brands adhere to ethical business practices, promoting transparency and integrity. Their commitment to social and environmental responsibility enhances their reputation globally.

Global Perspective: These brands have a global outlook from the outset. They understand international markets, consumer behaviors, and regulatory requirements, which enables them to enter new markets with confidence.

Investment in Research and Development: A focus on research and development allows these brands to stay at the forefront of innovation, creating products and services that address emerging global challenges.

Technological Advancement: Iconic Indian brands are at the forefront of technological advancement. They invest heavily in research and development, driving innovation in areas like IT, pharmaceuticals, renewable energy, and automotive engineering. This technological progress enhances India’s global competitiveness.

Foreign Direct Investment (FDI): The presence of these brands often attracts foreign investors and multinational corporations to establish operations in India. Their success is a testament to the country’s potential, leading to increased FDI and economic growth.

Skills Development: These brands actively invest in skill development programs, offering training and education to their employees and collaborating with educational institutions. This not only enhances the employability of the workforce but also supports India’s demographic dividend.

Employee Engagement: These brands recognize the importance of a motivated and engaged workforce. They invest in employee development, creating a positive work culture that fosters creativity and productivity.

Infrastructure Development: Iconic Indian brands often invest in infrastructure development, including manufacturing facilities, research centers, and technology parks. This infrastructure not only benefits their operations but also supports the growth of the surrounding regions.

Effective Marketing and Branding: They invest in robust marketing strategies and branding to create a strong global identity. This includes leveraging digital marketing, advertising, and strategic partnerships.

Global Recognition: These brands enhance India’s global image. Their international recognition reflects positively on the nation, promoting trust and credibility in the global business community.

Iconic Indian brands have had a profound impact on India’s economy, employment landscape, and technological advancement.

Corporate Social Responsibility (CSR): Many of these brands engage in CSR initiatives, addressing social and environmental issues in India. They allocate a portion of their profits for initiatives such as education, healthcare, and sustainable practices, contributing to societal well-being.

Economic Growth: Iconic Indian brands are significant contributors to India’s economic growth. They generate substantial revenue, both domestically and internationally, which boosts the country’s GDP. Their operations often span multiple industries, including technology, automotive, healthcare, and consumer goods.

Export Revenue: Many iconic Indian brands export their products and services globally. This generates foreign exchange earnings for the country, strengthening India’s balance of trade. These exports include software, pharmaceuticals, textiles, and more.

Job Creation: These brands create a vast number of jobs, both directly and indirectly. Their operations require a skilled and unskilled workforce, contributing to reduced unemployment and poverty levels. Additionally, their supply chains support numerous small and medium-sized enterprises (SMEs).

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Innovation Ecosystem: They foster an innovation ecosystem by partnering with startups, incubators, and research institutions. This collaborative approach promotes entrepreneurship and innovation in the country.

The emergence of iconic Indian brands on the global business horizon is not only a source of national pride but also a reflection of India’s growing influence in the world.

These brands serve as inspirations to aspiring entrepreneurs and stand as proof of what can be achieved through dedication, innovation, and a commitment to excellence. In a world where competition is fierce, these Indian brands have shown that success knows no boundaries and that, with the right strategy and determination, any business can rise to the top of the global stage.

Financial paperwork strategy

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lobally, pumping stations are the only ways to pull water from underground, overground reservoirs and distribute it over villages, towns, cities, and metros. Pumping stations are common in fulfilling water demands of personal, professional, and industrial scale uses.

However, hardly ever anyone thought about these stations' life, health, and electrical consumption. Pump Academy Pvt Ltd is the first company to create a significant distinction regarding innovative solutions for pumping stations.

Anil Sethi, the Chairman, observed that, as stated in the International Energy Agency report’s estimate that electric motors (used in pumping stations) account for 40% of electric power usage. Anil found that inefficient pumping station operation and maintenance can be caused by poor system design, pump selection, installation, and lack of real-time performance data, leading to excessive energy consumption, high operating and maintenance costs, and breakdowns. A comprehensive solution comprising control, real-time monitoring, management, operation and maintenance is crucial for optimizing energy consumption and ensuring sustainability in the water pumping system.

Over time, Anil became interested in ways to improve performance, reduce energy consumption, and lower the costs of pumping stations. He has over 45 years of rich experience in diverse sectors such as engineering, technology, infrastructure, construction, water, renewable energy, sanitation and environment. As Chairman of Pump Academy Private Limited, his extraordinary entrepreneurial acumen has been an inspiration in building the organization into a unique solution provider with the help of modern technology. In his earlier stint as Chairman of a leading infrastructure development company, he steered the company from a small entity to a multi-faceted conglomerate with experience in Water, Power, Smart City, Municipal Solid Waste Management and Infrastructure. Adding a strategic vision to the company, Mr Sethi has taken the organization from being a small contracting firm to the country’s top infrastructure development organization.

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He has extensive experience in managing and executing hundreds of infrastructure development projects and has directly supervised the installation, operation and management of over 400 large and medium size pumping stations of diverse capacities across the country.

He has received several national and international awards and accolades for his valuable contributions towards infrastructure development and technological intervention in the water sector. He is a recipient of the Asia Pacific Entrepreneur of the Year Award, The Pride of India Gold Star Award, the India Quality Gold Star Award and The Vikas Jyothi Award, among others.

He is recognized as an industry leader and has represented industry associations like the World Economic Forum, Confederation of Indian Industry (CII), Federation of Indian Chambers of Commerce & Industry (FICCI), and Bangalore Chamber of Commerce etc.

He is also actively involved with social initiatives and leading philanthropic works through various trusts and institutions, including Kesrichand Punamchand Charitable Trust, Charitable Eye Hospital, Mobile Healthcare Unit, Charitable Ayurvedic Hospital, and organizing camps for artificial limb distribution, among others.

Anil spoke in an interview with Insights Success, where he elaborated on Pump Academy and its most popular solution iPumpNet. Highlights of the discussion are given herein.

Sir, please describe Pump Academy Pvt Ltd in detail.

Pump Academy Private Limited was established to provide pioneering solutions to optimize pumping station operations nationwide. The idea behind the formation was to transform existing pumping stations into more efficient infrastructure for various sectors such as water supply, wastewater treatment, power generation, irrigation, oil and gas, paper and pulp and other industries.

Anil Sethi Chairman Pump Academy Pvt Ltd

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It streamlines workflows and improves pumping station efficiency, provides access to legacy data, and helps in functional reporting while providing control through a centralized monitoring system, thus helping authorities with deep insights and remote evaluation. It converts the dynamic performance of machines into running parameters by linking electrical, mechanical, and hydraulic factors. It also gathers real-time pump health data and issues alerts to predict and detect potential risks and failures. Almost 5 GW of energy could be saved if iPUMPNET is implemented across all water pumping stations in India.

What inspired you to venture into this sector as a water technology solution company?

It is almost five decades now that I have been working in the water sector and know the situation of water infrastructure in the country. In practically every city, our water supply services depend upon legacy infrastructure built decades ago, and most have surpassed their life cycle. We wanted to create sustainable solutions to optimize the existing pumping station, a vital water supply infrastructure. We are inspired by the innovative technology and its capabilities to address the challenges and solve perennial problems to help water utilities and industries with intelligent pumping asset management with substantial returns.

“

The company has launched a patented IoT-enabled innovative system called iPUMPNET. This advanced system aims to improve the operations of pumping stations while enhancing energy efficiency, thus making the pumps smart and responsive. It is a secure and centralized platform that monitors pumping station operations in real-time through an intuitive dashboard interface accessible via the internet and mobile applications. It can improve pumping station operational efficiency by up to 35%, reduce energy cost by 40%, extend the life of pumping systems by 50%, reduce the life cycle cost (LCC) of pumping stations by 40% and practically eliminates unscheduled breakdowns and maintenance requirements among several other significant benefits.

“

It is es mated that almost 5 GW of energy could be saved if iPUMPNET is implemented across all water pumping sta ons in India.

machinery. It will also help enable the country's Industry 4.0 and Industry 5.0 revolution.

What were the initial challenges after venturing into the water technology field, and what are the challenges now?

The water industry in India has come a long way since I began my career in the water industry in the 1970s. The initial challenges after venturing into the water technology field included complex processes that were energy-intensive and expensive. However, with technological advancements, these challenges have been addressed to a greater extent.

Today, the water industry faces new challenges with declining water sources and growing demands that are putting tremendous pressure on the water supply system.

We must work in unison to enhance the sector’s resilience and sustainability. Innovation and technology have a vital role to play in scarcity and safety, water efficiency, NRW management, utility operations, resource generation, monitoring and treatment and data and analytics.

What USPs make you stand out as a leading water solution provider company?

Being an experienced leader, share your opinion on how technology is transforming the water sector and what advancements can we expect in the future.

The iPUMPNET is an innovative solution for moving pumping systems towards smart intelligence with IoT-based technology that controls processes autonomously, identifies faults and solves problems while providing significant energy efficiency and extending the life cycle of pump

The water sector is very large and spread across the cities and towns of India, with millions of kilometres of water pipelines, thousands of treatment plants, pumping stations and other essential infrastructure. It has seen much

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India's Best Iconic Brands to Watch 2023 technological intervention in recent years. Digital transformation has been a way to extract value from data and turn information into business intelligence. Technological advancements include IoT, AMI Structure, Digital Twins, Intelligent Asset Management, Geographical Information Systems, 5G and Artificial Intelligence, Automation and Remote Monitoring etc. These global trends are set to bring innovative changes to address the current and emerging challenges and revolutionize the water industry to a greater extent. As a startup, Pump Academy is advancing technology trends to address pump inefficiencies, tackle water scarcity, optimize systems and processes and contribute with water-saving expertise.

higher-impact partnerships and business models. We will continue to enhance our reach to implement innovative solutions in making the pumping system smart and intelligent across the country. Our vision is to become the leader in water technology services and develop products and processes that are sustainable, eco-friendly and costeffective.

Water-efficient technologies will continue to be developed, but more importantly, the renewed understanding of water as a shared commodity will help these technologies find acceptance with utilities, industries, agriculture, and individuals. Smart technologies, automation, artificial intelligence, the Internet of Things, machine learning, acoustic sensors, etc., will help redesign water management more efficiently. Over the coming decades, new habits will be created for efficient water usage, and technological intervention will become natural for large-scale use in India.

What would be your advice to the aspirants willing to venture into the water technology niche?

The global water technology market is huge and growing at a healthy pace. India now has the largest world population and needs tremendous water infrastructure to provide drinking water facilities to its citizens. With evolving technology and big requirement in the Indian water market, the opportunities are huge for the solution providers.

If one is interested in venturing into the water technology niche, having a strong foundation in science and engineering is important. In addition, it is important to stay up-todate with the latest technological advancements and trends in the industry. And above all, one should also have a passion for water and a deep desire to make a difference.

How do you envision scaling Pump Academy’s scope and offerings in future?

We firmly believe that the organization's culture plays an important role in achieving good results and success in today’s competitive scenario. We are investing in creating resources for research and development to drive innovation in technology, strengthen our brand value and establish www.insightssuccess.com

Jayesh Khandor Co-founder The Brand Saloon

40 |December, 2023

India's Best Iconic Brands to Watch 2023

A

s we notice, most companies and businesses have transformed their business models on digital technologies, but still, it needs a lot to be done than mere adoption of digital practices. Digital marketing has evolved as a major game-changer, with SEO playing a prominent part in attracting customer traffic to the website and sizeable lead generation.

SEO, which is Search Engine Optimization sounds common, simple, and easy to understand, but it is very critical in management to reach the expected results.

Professional digital marketing companies which have skilled SEO team that scientifically manages the SEO procedures succeed in enhancing customers’ business.

The Brand Saloon—the Mumbai-based SEO and digital marketing company guided by its Co-founder, Jayesh Khandor—is one prominent name that has propelled the success dynamics of numerous business organizations.

Jayesh has been a guiding pillar with a strong belief in digital innovations, successfully leading the team with inspiring determination.

The Brand Saloon offers a wide array of professional digital services, including integrated digital marketing, search engine optimization, social media marketing, display marketing, media planning and buying, affiliate marketing, mobile/video marketing, digital PR, web analytics, and more.

Insights Success team interviewed Jayesh, where he revealed the initial stages of his professional journey, including inspiration, basic logic at the beginning of The Brand Saloon, the struggles he went, challenges countered, and his vision of guiding the organization to its future goals and objectives.

Please brief our audience about The Brand Saloon, its USPs, and how you are currently positioned as one of the best SEO Solution Providers.

The Brand Saloon has been making waves in the SEO and Digital Marketing Industry for more than a decade now. We started out in the year 2008, back when digital marketing was far from being a buzzword; the idea of SEO was at a nascent stage.

The idea of starting with The Brand Saloon was to offer solutions to the brands and not just services. We stand out in the industry with the kind of results that we have delivered to the biggest of brands across industries, when

We aim to maintain harmonious partnerships with our clients and assist them in meeting their unique digital marketing goals.

though there is cutthroat competition and thousands of SEO and Digital Marketing agencies are making big claims. Our biggest USP is that we work with our clients and not for our clients. We take responsibility and hold ourselves accountable for the results.

Tell us more about The Brand Saloon’s offerings and what aspects make it stand out in the cutthroat competition.

At The Brand Saloon, we offer a range of comprehensive digital marketing solutions such as Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Writing, Digital PR, Media Planning and Buying, Video, and Mobile Marketing, and a lot more.

We think what sets us apart from other agencies is that we don’t follow the herd mentality. Instead, we focus on delivering out-of-the-box solutions through a customized approach that best meets our client’s requirements, often going beyond their expectations. It is precisely this approach that has helped us survive the cutthroat competition in the industry.

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the team members was proving to be a struggle while working remotely. But we overcame the challenge soon by arranging interactive virtual sessions and other activities for the team members, which also helped them, stay motivated in the circumstances.

This enabled us to keep our operations afloat despite the various hurdles posed by the pandemic. Even after we resumed working from the office, we ensured to follow all the necessary protocols to prioritize the health and safety of our employees.

We are glad to have a team that takes the challenges headon and performs better when going gets tough.

What would be your advice to budding entrepreneurs who aspire to venture into the SEO Solution space?

Always optimize search for the users and not for search engines. Have loads of patience if you want to get into SEO solution space. Always be transparent with your client and set right expectations before getting the brand on-board for SEO services.

How do you envision scaling The Brand Saloon’s operations and offerings in 2023 and beyond?

Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the SEO Solution space and how is Brand Saloon adapting to the change.

If you want to be one of the Top SEO Agencies and when you are dealing with a search engine like Google, in particular, you need to anticipate algorithm changes and adapt and implement your SEO strategies accordingly.

AI and ML have genuinely revolutionized the SEO solution space! Because of these cutting-edge technologies, search engines can now interpret visual content and voice search too. Our agency was ready to adapt to this change, and we have started incorporating AI for content optimization to further empower our SEO strategies.

Considering the current pandemic, what initial challenges did you face, and how did you drive The Brand Saloon to sustain operations while ensuring the safety of your employees at the same time?

The pandemic was challenging for sure, especially in the beginning when communication and coordination amongst 42 |December, 2023

We are planning to have offices in all Metro cities. We have representatives in several countries and now we have plans to start our operations in the Middle East and Thailand in 2022 and USA by 2023.

network connection

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