Editor’s Note
TEquality in Ac on, Excellence in Results
- B.F. Skinner
hepresenceandimpactofwomeninthebusiness worldhavebeensubjectsofincreasingimportance andrecognitioninrecentyears.Aswesteerthe complexitiesofarapidlyevolvingglobaleconomy,it becomesimperativetoacknowledgeandcelebratethe contributionsofwomeninvariousspheresofbusiness, fromentrepreneurshiptocorporateleadership.
Whileprogresshasundoubtedlybeenmadeintermsof genderequalityintheworkplace,disparitiesandchallenges persist.Womencontinuetoencounterbarriersto advancement,includinggenderbias,unequalpay,and limitedaccesstoleadershippositions.Theseobstaclesnot onlyhindertheprofessionalgrowthandfulfillmentof individualwomenbutalsoimpedethecollectiveprogress oforganizationsandeconomies.
Asadvocatesfordiversity,inclusion,andequityin business,itisincumbentuponustoaddressthese challengeshead-onandworktowardscreating environmentswherewomenareempoweredtothriveand succeed.Thisinvolvesfosteringinclusiveculturesthat valuediverseperspectives,implementingpoliciesand practicesthatpromoteequalopportunity,andproviding supportandmentorshiptowomenatallstagesoftheir careers.
Furthermore,wemustrecognizeandamplifythevoicesof womenwhohaveshatteredglassceilings,defied
expectations,andblazedtrailsintraditionallymaledominatedindustries.Theirstoriesserveasinspirationand motivationforfuturegenerationsofwomenaspiringto maketheirmarkinthebusinessworld.
Atthesametime,itisessentialtoacknowledgethatthe advancementofwomeninbusinessisnotsolelyawomen's issue—itisasocietalissuethatrequiresthecollectiveeffort andcommitmentofindividuals,organizations,and policymakersalike.Bychampioninggenderequalityand inclusivityintheworkplace,wenotonlycreate opportunitiesforwomentofulfilltheirpotentialbutalso contributetostronger,moreresilient,andmoreinnovative businessesandeconomies.
Inthisspecialedition,TheCIOWorldbringsforth40 Under40:CelebratingInfluentialWomeninBusiness, highlightingthemyriadfacetsof40remarkablewomen leaders.These40womenexhibittheepitomeof imagination,executiveleadership,entrepreneurship,and businessacumen—allunder40.Theyarethewomenwho havebeenindividuallynominatedbythosewhoselives andcareerstheyhaveprofoundlyinfluenced.
-AlayaBrown Managing Editor
Editor-in-Chief
Deputy Editor
Managing Editor
Assistant Editor
Visualizer
Art & Design Head
Art & Design Assitant
Business Development Manager
Business Development Executives
Technical Head
Assitant Technical Head
Digital Marketing Manager
Research Analyst
Circulation Manager
David
Richard
Auriel E. Rawlings
Respected DEI Leader & Change Agent
Alina Rizvi & Urooj Rizvi Directors/Founders
Allison Woolsey Chief Brand Officer
Company
Energia Middle East energiame.com Million Air www.millionair.com
Amy Spowart President and CEO
Aneesa Abdulla Consultant and Investor
Beata Kusova
Avia on Policy Officer
Carmen True Vice President Marke ng
Na onal Aeronau c Associa on www.naa.aero
Vivant space trading LLC vivantspace.com
European Commission www.european-union.europa.eu Qualcom qualcomm.com
Charvi Bha Director of Marke ng
Cheryl Guerin
Execu ve Vice President
Chris ne Steller
Senior Product Owner, Cabin Interiors
Bluecon Marke ng blueconmarke ng.com Mastercard mastercard.com WestJet www westjet.com
Descrip on
Auriel E. Rawlings, a DEI leader, has transformed organiza ons globally with her commitment to crea ng inclusive environments.
Alina and Urooj Fa ma Rizvi, founders of Energia Middle East, epitomize modern business leadership with a focus on rela onships, innova on, sustainability, and community impact.
As the Chief Brand Officer, Allison oversees the development and execu on of comprehensive brand strategies to drive business growth and enhance brand equity
As the President and CEO, Amy provides strategic direc on and leadership, guiding the organiza on towards its goals and driving sustainable growth.
Pioneering trading dynamics at Vivant Space, Aneesa Abdulla blends astute business acumen with cu ng-edge technology, se ng new benchmarks in the trading landscape.
As an Avia on Policy Officer, Beata plays a vital role in shaping regulatory frameworks and policy ini a ves that impact the avia on industry
Carmen offers Digital Opera ons and MarTech system delivery, ensuring a unified customer experience across qualcomm.com and Qualcomm's ecosystem of digital touchpoints.
A dynamic force in digital media, Charvi Bha con nuously pushes crea ve boundaries, shaping innova ve narra ves and experiences in the industry.
Cheryl Guerin is responsible for the overall stewardship, innova on and ac va on of the global Mastercard brand as an Execu ve Vice President of Brand, Adver sing, Media, Digital Marke ng and Research.
Chris ne is passionate about delivering high-quality cabin interior solu ons that exceed customer expecta ons and enhance the overall passenger experience.
Dr. Liudmila Prozorova CEO
Elaine Mulan Head of Marke ng & Business Development
Jamie Moldafsky Chief Marke ng and Communica ons Officer
Jennifer Saenz EVP, Chief Merchandising Officer
Jessica Asher Founder
Ketaki Sharma Founder and CEO
Laila Al-Yousuf Design Director and Partner
Lama Barakat Founder and CEO
Laura Elkins Opera ons Advisor of Marke ng
Lisa McDermo Managing Director Energy Transi on
Quantum Leap Consultancy qlconsultancy.com Company
Socioholics – Brand Management Solu on
Dr. Liudmila, an Inspira onal Speaker, Author, and Trainer, blends Engineering, Commercial, and Management exper se to drive opera onal excellence and sustainability in industries worldwide.
Elaine is a B2B marke ng leader, with 20+ years track record in financial so ware technology (FinTech) marke ng, designing and delivering results orientated marke ng programmes, built on iden fied marke ng strategies.
Jamie is a seasoned marke ng and communica ons professional with invaluable exper se, which she has gained over 30 years across a range of industries.
Jennifer has extensive global industry experience and a proven track record of driving growth through marke ng, analy cs, and product innova on, all grounded in a deep understanding of the consumer
With a focus on innova on and adaptability, Jessica transformed Socioholics from a digital marke ng agency to a leading brand management solu ons provider, offering tailored services to meet clients' unique needs.
Ketaki Sharma, founder of Algorithm Research, offers datadriven insights for businesses and governments, with exper se in economic consul ng.
Laila has co-founded SAY Studio in Dubai, which has received mul ple awards for its projects, including WELL Pla num cer fica on.
As Founder and CEO of Spectra, Lama Barakat leads with visionary zeal, driving the company towards unparalleled success and redefining standards in the industry with groundbreaking ini a ves
Laura is a marke ng and leadership consultant with global experience across consumer packaged goods, luxury fashion and cosme cs brands.
Lisa is a seasoned energy professional with a deep understanding of the evolving landscape of energy transi on.
Lorephil Toledo CMO
Luany Aranky CTO
Nikita Kandath Regional Marke ng Manager
CanaJan Inc. www.canajaninc.ca/ Company
Featuring American Title Trust LLC www.am tletrust.com/ CommScope www.commscope.com
Pam Moore CEO and Founder
Priscilla Guasso Head of HR Opera ons
Rebecca Willis Professor of Energy & Climate
Roshni Wijayasinha Founder
Sabrina Taylor Founder
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Lorephil Toledo drives innova on as the leader of CanaJan Inc., leveraging cu ng-edge technologies to deliver excep onal solu ons and services that redefine industry standards
Luany Aranky navigates the intricate realms of real estate with American Title Trust LLC, providing expert guidance and solu ons to clients, ensuring seamless transac ons and peace of mind.
Nikita Kandath, Regional Marke ng Lead for a tech company, has over 10 years of marke ng experience in events, finance, and tech.
Sarah Zweifach Clinical Product Management
Sha'Nail Mo'Nick Lee Crea ve Director
Marke ng Nutz www.pammarke ngnut.com Lancaster www.lancaster.ac.uk
Pam is a CMO and CEO and a self-admi ed geek in love with the art, science and organic intersec on of humans and technology
La nas Rising Up In HR www.la nasrisingupinhr.com
Prosh Marke ng www.proshmarke ng.com
Priscilla Guasso champions diversity and inclusion in HR through La nas Rising Up In HR, empowering women to thrive and succeed in the corporate world through advocacy and support.
Rebecca is a renowned environmentalist and academic specializing in climate change and sustainability.
Roshni is a trusted marke ng leader with over 17 yrs of progressive experience helping companies bring brands and products to market.
MedRhythms, Inc. www.medrhythms.com Story Health www.storyhealth.com
Dr. Taylor is an experience clinical trial researcher and manages several large-scale mul -center clinical trials.
Sarah is focused on building virtual speciality care programs and services. She has also built both physician and pa entfacing tools and experiences at healthcare companies.
Sha'Nail Mo'Nick Lee www.shanailmonick.com
Sha'Nail Mo'Nick Lee, through her eponymous pla orm, embodies crea vity and authen city, inspiring individuals to embrace their true selves and pursue their passions with purpose.
Descrip on Featuring
Simer Grewal Founder
Sneha Mila Founder and Designer
Stacy Mcdonald-Mickey Head Of Global Marke ng
Sneha Milan Couture
Adare Pharma Solu ons www.adareps.com
Sylvia Romm Founder
Tamsyn Lonsdale-Smith Senior Energy Analyst
Tanvi Pawar Director of Opera ons and Marke ng
Tashara Earl Founder and Execu ve Director
Tatum Ge y General Partner
Vee Escarment Finance Consultant and Specialist
Yulia Host Theatre Crea ve Head
3 Aces Homes Group www.3aceshomesgroup.com Company Regen www.regen.co.uk
Simer Grewal, the visionary behind 3 Aces Homes Group, revolu onizes the real estate landscape with innova ve strategies, shaping sustainable and inclusive communi es for the future.
Sneha Milan, a Business Administra on graduate, founded Sneha Milan Couture in 2017, blending her educa on with her passion for fashion and tradi onal Indian cra smanship.
Stacy has a strong talent for building brand awareness and adept at penetra ng mixed markets across diverse media channels.
Sonder Health www.sonderhealthplans.com
HadronGBS www.hadrongbs.com
Shades of Color www.shadescalendars.com THENA Capital www thenacapital.com
Vee Escarment Enterprise LLC & Genera onal Wealth through Real Estate LLC www.asianafrican.org/vee-escarment
Host theatre www.host-theatre.ae
Sylvia Romm is the Founder and Chairperson of Sonder Health. With over 13 years of experience in the healthcare sector, she is passionate about providing quality solu ons in the niche.
With a background in energy economics, policy analysis, and market research, Tamsyn plays a pivotal role in analyzing trends, assessing risks, and informing strategic decision-making in the energy industry
Tanvi, a marke ng expert, transformed into an IT innovator, now leading HadronGBS's opera ons and marke ng. Her adaptability and vision drive success across digital agencies, startups, media, and IT.
Tashara Earl, Founder and Execu ve Director of Shades of Color, empowers communi es through vibrant ini a ves, fostering inclusivity and celebra ng diversity through impac ul programs and products.
Tatum is an investor and MedTech enthusiast with a proven track record of transforming seed and growth-stage companies into global household brands.
Vee Escarment, founder of Vee Escarment Enterprise LLC & Genera onal Wealth through Real Estate LLC, empowers individuals with transforma ve insights and strategies for wealth crea on and financial independence.
Yulia Host redefines theatrical paradigms through Host Theatre, offering immersive, transforma ve experiences that cap vate audiences and challenge conven onal storytelling norms.
Global Subscription
Dr. Liudmila Prozorova
From Strategy
Prescription to Implementation Excellence
A R T I C L E S
Women Pioneering Progress in Every Sphere
Elevating Women's Voices Across Every Level of Leadership
30.
36.
Alina Rizvi and Urooj Fatima Rizvi Progressing Inclusivity in the Shadows of Conventional Industries
Auriel E. Rawlings
Balancing DEI Leadership, Family, and Caregiving
44. Jessica Asher
Socioholics' Evolution into a Full-Service Powerhouse
50. Ketaki Sharma
A Solo Founder's Path to Success in Business, Nurtured by Motherhood and Driven by Values
56. Laila Al-Yousuf Designing for Impact
62. Nikita Kandath The Marketer's Manifesto
70. Sneha Milan Crafting Dreams into Couture
76. Tanvi Pawar
Empowering Growth Through Innovation and Strategic Leadership
Dr. Liudmila Prozorova CEO
Quantum Leap Consultancy
Redefining Consulting by Empowering Organizations to Execute Change Effectively!
Haveyoueverfoundyourselfinasituationwhere youhaveaclearvisionofwhatneedstobedone butstrugglewithhowtoactuallymakeithappen? Thisdilemmaisnotuncommon,especiallyinthedominion ofbusinessconsulting.Whileconsultantsexcelatdevising strategiesandidentifyingareasforimprovement,thegap betweenstrategyformulationandimplementationremainsa significantchallengeformanyorganizations.
Today,simplyknowingwhatneedstobedoneisnot enough.Therealvalueliesinunderstandinghowto translatestrategicobjectivesintotangibleactionsthatdrive results.Thisiswherethedistinctionbetweenprescribing 'what'andguiding'how'becomescrucial.Recognizingthis challenge,Dr.LiudmilaProzorova,CEOofQuantum LeapConsultancybeganherridepioneeringanew approach.Withafocusonsupplychain,projectmanagement,andbusinesstransformation,herjourneybeganwith asimpleobservation:whilemanyfirmsexcelledat diagnosingproblems,theyoftenstumbledwhenitcameto execution.
AtQuantumLeapConsultancy,formerlyknownasApex InternationalConsultancy,Dr.Prozorovaembarkedona missiontoredefinetheconsultinglandscape.Hervision?To provideclientsnotjustwithplansbutwithpractical pathwaystosuccess.Forher,it'snotenoughtoprescribe 'what'needstobedone;herfirmisdedicatedtoshowing organizations'how'toimplementstrategieseffectively.
Butestablishingaboutiqueconsultancyinacrowded marketwasnoeasyfeat.Dr.Prozorovaunderstoodthe valueofstartingbeforefeelingfullyready,embracingthe mantrathatactionbeatsperfectionism.Herapproachpaid off,asQuantumLeapConsultancyquicklygainedtraction bydemonstratingvaluefromdayone.
Inanindustryknownforitscomplexity,Dr.Prozorova standsoutbyofferingclientshands-on,results-oriented consulting.Withabeliefinthepoweroftangibleoutcomes, sheprovidesnotjustrecommendationsbutdetailed roadmapsforimplementation.
Herjourneyhasn'tbeenwithoutitschallenges.Scalingup requiredmeticulousplanningandconstantadjustmentsto meetmarketdemands.Yet,throughitall,sheremains committedtoguidingorganizationsthroughtheirtransformationjourneys,onequantumleapatatime.Inaworld
wherechangeisconstant,Dr.LiudmilaandQuantumLeap Consultancyareleadingthecharge,showingthattrue transformationisnotjustaboutprescribingsolutionsbut aboutguidingorganizationstowardstheirfullpotential.
Join us as we explore her journey:
EmpoweringOrganizationalExcellence
Liudmilaenthusiasticallyshared, ”Overcoming the impostor syndrome, particularly in a male-dominated industry, marked a significant milestone in my career.” Establishingexpertisebecameapriority,andIdiligently workedonbuildingauthoritythroughconsistentresults. Activeparticipationinindustryevents,ongoingeducation, andrelevantexperiencessolidifiedmypresenceasan industryexpert.
Beliefinoneselfandskillmasterybecameguiding principles.ThejourneyofQuantumLeapConsultancy transcendsdeliveringservices;it'saboutempowering organizationstomakequantumleapsinperformance.Her commitmenttothisvisionisunrelenting,andsheis dedicatedtotransformativeimpactinbusinessconsulting.
TheJourneyofQuantumLeapConsultancy
Liudmilaspearheadsaparadigmshiftinconsulting, prioritizingsupplychain,projectmanagement,andbusiness transformation.QuantumLeapemergedfromavisionto bridgethegapbetweenstrategyandimplementation, revolutionizingoperationalefficiency.
• IdentifyingtheGap:QuantumLeap'sinception stemmedfromrecognizingaglaringomissioninthe consultinglandscape.Whiletraditionalfirmsexcelled atdiagnosingorganizationalchallenges,theyoftenfell shortofguidingclientsthroughexecution.Liudmila envisionedaconsultancythatnotonlyprescribed solutionsbutalsofacilitatedsuccessful implementation.
• PassionforHands-OnTransformation:Liudmila's backgroundasaCivilEngineerinindustrial constructioncultivatedapassionforpracticalsolutions. Drawingfromfirsthandexperience,QuantumLeap emphasizeshands-onimplementation,ensuring strategiestranslateintotangibleresults.
• TheVisionofQuantumLeap:QuantumLeap Consultancyaspirestopropelorganizationstonew
heights.Throughinnovativestrategiesandefficient projectmanagement,Liudmilaandherteamguide clientsontransformativejourneys,enablingthemto thriveindynamicbusinessenvironments.
• ChallengesofaBoutiqueConsultingFirm: Establishingaboutiqueconsultancyinacompetitive marketposedchallenges,butherconvictionin QuantumLeap'suniquevaluepropositiondroveher forward.Embracingamindsetofprogressover perfection,thefirmovercameobstaclestodeliver unparalleledresults.
• AQuantumLeapinConsulting:Today,QuantumLeap Consultancystandsasatestamenttoitsvisionary inception.Actingaspartnersratherthanmere consultants,Liudmilaandherteamnavigateclients throughchange,fosteringcollaborationandutilizing cutting-edgetechniquesfordigitaltransformation.
ThejourneyofQuantumLeapConsultancyembodies vision,passion,andunrelentingcommitment.From identifyingacrucialneedtoovercomingmarketchallenges, thefirmrepresentsatransformativeforceintheconsulting industry,dedicatedtoempoweringorganizationstoachieve unparalleledsuccess.
LessonsfromaPivotalProject
Liudmila'sjourneyintosupplychainandproject managementfindsitsoriginsinherearlydaysasaCivil Engineer.Oneparticularproject,undertakenduringher tenureinKualaLumpur,Malaysia,emergesasadefining experience,notmerelyforitstechnicalintricaciesbutfor theprofoundlessonsitimpartedandthepersonalgrowthit facilitated,shapingherapproachtocriticalorganizational facets.
Project Overview:
Entrustedwithoverseeingthedesignandconstructionofa complexindustrialprocessplantfortheoilandgasindustry earlyinhercareer,Liudmilaencounteredamultifaceted project.Spanningintricateengineeringdesign,coordination withstakeholdersacrossborders,procurementofdiverse materials,andmanaginglargeteams,thisendeavor demandedtheintegrationofvariousdisciplines,fromcivil andstructuralengineeringtomechanicalandelectrical systems.
• NavigatingTechnicalChallenges:Theproject posedaplethoraoftechnicalhurdles,fromsoil analysisforfoundationdesigntotheinstallationofsophisticatedprocessequipmentand theconstructionofexplosion-proofbuildings. Eachphaserequiredaprofoundgraspof engineeringprinciples,meticulousplanning, andadaptabilitytounforeseencircumstances, refiningLiudmila'stechnicalandmanagerial prowess.
• CoordinationandStakeholderManagement: Centraltotheproject'ssuccesswasseamless coordinationamongdiversestakeholders, involvingcollaborationwithsubcontractors, suppliers,andregulatoryauthoritiesacross multiplecountries.Effectivecommunication wasparamount,asanydelaysorerrorscould ripplethroughtheproject'stimelineand overallsuccess.
• ProcurementChallenges:Procuringmaterials andequipmentpresenteduniquechallenges,
includingsourcingspecializedcomponents,ensuring qualitystandards,andaligningequipmentcertifications fromvariouscountriestolocalrequirements.Liudmila recognizedthepivotalroleofanefficientsupplychain inprojectsuccess,aconceptincreasinglyvitalinthe wakeofglobaldisruptionslikethepandemic.
• BudgetaryConstraintsandRiskManagement: Balancingfinancialconstraintswhilemaintaining qualityandtimelinessnecessitatesanuanced understandingoffinancialmanagementandproactive riskmitigation.Shelearnedtonavigatethese challenges,recognizingtheinterplaybetween budgetaryconsiderationsandprojectoutcomes.
• WorkforceDynamicsandLeadership:Managinga diverseworkforceunderscoredtheimportanceof leadershipinfosteringcollaborationandproductivity. Sheprioritizedinvestinginteamdevelopment, understandingthatamotivatedandskilledworkforceis essentialforprojectsuccess.
Lessons Learned and Transcending Disciplines:
Thepivotalprojectservedasacrucibleoflearning,laying thefoundationforLiudmila'stransitionintoconsulting. Keylessonsemerged,shapingQuantumLeap'sapproachto supplychainandprojectmanagement:
• InterdisciplinaryIntegration:Breakingdownsilosand fosteringcollaborationamongdiversedisciplines.
• SupplyChainasaStrategicElement:Recognizingthe strategicsignificanceofanefficientsupplychain.
• CommunicationandCollaboration:Emphasizing transparentcommunicationandcollaborativeefforts.
• RiskManagementExpertise:Proactivelyidentifying andmitigatingrisks.
• LeadershipandTeamDevelopment:Empowering teamsasvitalcontributorstosuccess.
• Client-centricFocus:Understandingandmeetingclient expectations.
Connecting the Dots:
Theprojectwasmorethanconstruction;itwasaclassroom forholisticorganizationalmanagement.Liudmila's transitiontoconsultingwithQuantumLeapreflectsthis fusionoftechnicalacumenandstrategicmanagement. Today,QuantumLeapConsultancyembodiesa commitmenttoexcellence,efficiency,andtransformative
outcomes,fueledbythelessonslearnedfromthatpivotal project.
ApproachtoStayingAhead
AstheCEOandPrincipalConsultantofQuantumLeap Consultancy,Liudmilaunderstandsthepivotalroleof stayingupdatedontrendswithinthesupplychain,project management,andsustainability.Intheconstantlyevolving landscapeoftheseindustries,sheviewscontinuouslearning andactiveparticipationinrelevantcommunitiesasessential notonlytoprofessionaldutiesbutalsotodeliveringvalue toclients.Here,sheoutlineshercomprehensiveapproachto stayinginformedandremaininganintegralpartofthe industrycommunity
• ContinuousLearningandEducation:Liudmila emphasizesacommitmenttocontinuouslearning, whichincludespursuingadvanceddegrees, certifications,andspecializedtrainingprogramsthat alignwiththedynamicaspectsofsupplychain,project management,andsustainability
• ActiveMembershipinProfessionalOrganizations: Belongingtoindustry-specificprofessional organizationssuchasCIPS,CILT,PMI,enablesherto accessawealthofresources,includingpublications, researchpapers,andnetworkingopportunities, fosteringacollaborativelearningenvironment.
• ParticipationinConferencesandSeminars:She activelyparticipatesinregionalandinternational conferenceslikeADIPEC,theWorldUtilities Congress,andCOP28,wherethoughtleadersshare insightsonemergingtrends,technological advancements,andbestpracticesinsupplychain, projectmanagement,andsustainability
• ContributionstoIndustryPublications:Through writingarticles,whitepapers,andcasestudies,shenot onlysharesinsightsbutalsogainsadeeper understandingofcurrenttrends.Additionally,she engagesasaguestlecturerinuniversities,aligning theorywithindustrypracticestocontributevaluable perspectivestothecommunity
• WebinarsandOnlineLearningPlatforms:Liudmila regularlyparticipatesinwebinarshostedbyindustry expertsandutilizese-learningplatformstodelveinto specifictopicsoracquirenewskillsatherownpace, leveragingtheflexibilityofferedbydigitalresources.
• EngagementinOnlineForumsandCommunities: Activeparticipationinonlineforumsandprofessional communitiesonplatformslikeLinkedInkeepsher informedaboutreal-timechallengesandinnovative solutions,facilitatingknowledge-sharingandnetworkingwithprofessionalsfromdiversebackgrounds.
• InvolvementinSustainabilityInitiatives:Throughher startup,CircaBiotech,sheactivelyparticipatesin sustainabilityconferencesandcollaborations,staying updatedonthelatestadvancementsinsustainable practiceswithinindustries.
• MentoringandNetworking:Liudmilaengagesin mentoringrelationshipswithemergingprofessionals, deliverslecturesatuniversities,andparticipatesin networkingevents,gainingvaluableinsightsintothe perspectivesandchallengesfacedbythenext generationofindustryleaders.
• IntegrationofTechnology:Shestrategicallyleverages automationtools,dataanalytics,andartificial intelligencetoenhanceherabilitytoanalyzeand synthesizevastamountsofinformationeffectively.
Hermulti-facetedandproactiveapproachtostayingahead inthedynamicrealmsofsupplychain,project management,andsustainabilityensuresthatQuantumLeap Consultancyremainsattheforefrontofindustrytrends.Her commitmenttocontinuouslearningandactivecommunity participationunderscorestheconsultancy'sdedicationto deliveringhigh-quality,forward-thinkingservicestoclients whileactivelycontributingtotheevolutionofthesecritical sectors.
TransformativeTalks
Liudmila,aninspirationalspeaker,articulatesherpurpose beyonddeliveringmotivationaltalks;itrevolvesaround catalyzingtransformativejourneysforindividualsand organizations.Overtheyears,shehasaddresseddiverse audiencesatinternationalconferencesacrosstheMENA andCaspianregions,sharinginsights,experiences,and principlesthatresonatewiththechallengesandaspirations ofprofessionalsinvariousindustries.Whileeachtalkis tailoredtothecontextandaudience,therearerecurring themesthatencapsulatethecoremessagesshemostenjoys conveying.
• EmbracingContinuousImprovement:Attheheartof Liudmila'smessageliesthephilosophyofcontinuous improvement.Sheemphasizestheideathatpersonal andprofessionalgrowthisaperpetualjourney,nota destination.Encouragingindividualstoembracea mindsetofcontinuousimprovementfostersresilience inthefaceofchallengesandempowersthemto navigatetheever-changinglandscapesoftheircareers andindustries.
• StartingBeforeYouAreReady:Amessageclosetoher heartistheconceptof“startingbeforeyouareready.” Perfectionism,whileoftenperceivedasavirtue,can becomeabarriertoprogress.Byencouraging individualstoovercomethefearofimperfectionand embracethelearningjourney,sheaimstoinspirethem toinitiatetheirtransformativeendeavorswith confidence.
• BelievinginYourselfandMasteringSkills:Self-belief isacornerstoneofsuccess.Liudmilaemphasizesthe importanceofhavingfaithinone'sabilities,evenin male-dominatedindustriesorchallenging environments.However,beliefaloneisnotsufficient; individualsmustactivelymastertheirskills.The combinationofbeliefandskillmasterybecomesa powerfulcatalystforpersonalandprofessional advancement.
• BuildingExpertAuthority:Establishingoneselfasan expertinaspecificfieldisapowerfuldriverofsuccess. Liudmilaguidesaudiencesonthejourneytobuilding expertauthority,drawingfromherexperiences.By sharinginsightsonbecomingarecognizedexpert,she aimstoempowerindividualstopositionthemselvesas leadersintheirrespectivedomains.
Liudmilafurtherstates,“IalsoliketorefertoBobProctor whenhetalksabouttheLawofCompensation,which clearlystates:
Theamountofmoneyyouearnwillalwaysbeintheexact ratioto,
Theneedforwhatyoudo:There’sahugeneedforthekind ofworkpeopledo,andtherearemanyavailable opportunities.Ofcourse,noteveryonewhoworksinafield wherethere’sahighneedearnsahighincome.That’s wherethesecondfactoroftheLawofCompensationcomes in.
Yourabilitytodoit:Whenyouworkinafieldwherethere isatremendousneedandyoubecomeverygoodat addressingorfillingthatneed,yourcompensationgoesway up.
However,youmustbevery,verygoodatwhatyoudo. Otherwise,it’seasiertofindpeoplewhocandothejobas wellasyou.You’vegottomasterwhatyoudo,nomatter whereyouwork.Andthatbringsustothethirdandfinal factorofthelaw
Thedifficultytherewillbeinreplacingyouisthatifthere arefiveequallyqualifiedandmotivatedpeoplewaitingfor youtoquityourjobsothattheycandoyourjobequally well,youhaveverylowleverage.”
SuccessinChallengingEnvironments
LiudmilaemphasizestheimportanceofembracingtheLaw ofCompensationasaguidingprincipleinprofessional endeavors.Sheadvocatesconstantimprovementand advisesheraudiencetoadoptthislawintheircareers.
NavigatingChallengesinMale-dominatedIndustries:In male-dominatedindustries,professionals,particularly women,faceuniqueobstacles,includingperceptionsbased ongender,beingoutnumberedinmeetings,andhesitancyto voiceopinions.Liudmilaoffersstrategiesforovercoming impostorsyndrome,gainingrecognition,andthrivingin suchenvironments.Throughfosteringempowermentand resilience,sheaimstoinspireindividualsnotonlyto navigatechallengesbutalsotocontributemeaningfullyto transformingworkplacecultures.
• TakingQuantumLeapsinYourCareer:Centraltoher messageistheconceptofa“QuantumLeap.”She encouragesindividualstosetambitiousgoals, challengeconventionalthinking,andpursue transformativeadvancementsintheircareers.By sharingstoriesofindividualsandorganizationsthat haveachievedsignificantleaps,sheinstillsasenseof possibilityandambitioninheraudience.
• CommitmenttoSustainability:Intoday'sbusiness landscape,sustainabilityisessentialforsuccess. Liudmilaadvocatesforadeepcommitmentto sustainablepracticesandcorporateresponsibility Throughexamplesoforganizations,includingherown, thathaveintegratedsustainabilityintotheircore values,sheinspiresasenseofresponsibilityand purposeamongindividualsandcompaniesalike.
• InspiringConfidenceinChange:LiudmilaechoesBob Proctor'ssentimentthat“Changeisinevitable;personal growthisachoice.”Sheencouragesindividualsto embracechangewithconfidenceandviewitasan opportunityforgrowth.Bysharingstoriesofpersonal andorganizationaltransformations,sheaimstofostera positiveoutlooktowardchange,positioningitasa catalystforinnovationandadvancement.
Asaninspirationalspeaker,shefindsjoyincatalyzing transformativemindsets,sparkingthought-provoking conversations,andinspiringaction.Throughmotivational storytelling,practicalinsights,andactionablestrategies,she empowersindividualstoembarkontheiruniquejourneys ofgrowthandsuccess.Hermessagestranscendmere inspiration,aimingtocultivateacultureofcontinuous improvement,resilience,andpurposethatresonateswith individualsastheynavigatetheirpathstosuccess.
OrchestratingOperationalExcellence
Liudmilaleveragesadistinctivefusionofengineering, commercial,andmanagementexpertisetoengineer pragmaticsolutionsthatpropelorganizationalperformance. Thisintegrativeapproachreflectsnotmerelyaprofessional tacticbutacoreethosderivedfromhereducational background,industrytenure,andunwaveringcommitment todeliveringtangibleoutcomes.
• EducationalFoundation:Liudmila'seducational journeycommencedwitharobustgroundinginCivil
Engineering,ProjectManagement,SupplyChain,and BusinessManagement.Thisdiverseacademicrepertoireformsthecornerstoneofherproficiencyin amalgamatingengineering,commercial,andmanagementparadigms,treatingthemnotasdiscreterealms butasinterconnectedfacetscrucialforcomprehensive problem-solving.
• EngineeringInsightinOperationalSolutions:Her initiationasaCivilEngineer,involvedinconstructing complexindustrialprocessplants,instilledinhera knackforapplyingengineeringprinciplesto operationalconundrums.Thisinnatecapacityto deciphertechnicalintricaciesandanticipateexecution bottlenecksremainspivotalincraftingoperational remediesthatareboththeoreticallyrobustand groundedinpragmaticrealities.
• CommercialAcumeninStrategyDevelopment: Transitioningintocommercialrolesbroadenedher vistatoencompasstheeconomicandstrategic dimensionsofprojectexecution.Infusingcommercial acumeninvolvesdiscerningthefiscalramificationsof operationaldecisions,optimizingcoststructures,and strategicallyaligningprojectswithorganizational objectives,ensuringsolutionsarenotjusttechnically feasiblebutfinanciallyprudent.
• ProjectManagementExcellence:Liudmila's certificationasaProjectManagementProfessional (PMP-PMI)providesastructuredframeworkfor synthesizingengineeringandcommercialacumeninto effectiveprojectgovernance.Beyondmereproject deliverymetrics,excellenceinprojectmanagement entailsaligningprojectswithstrategicimperatives, mitigatingrisks,andensuringeachendeavor contributestooverarchingbusinessgoals.
• ProcurementandSupplyChainExcellence:Her accreditationfromtheCharteredInstituteof ProcurementandSupply(CIPS)establishesarobust foundationforintegratingengineeringandcommercial expertiseintotheprocurementandsupplychain managementrealms.Procurementexcellence transcendsconventionalsourcingandlogistics, entailingstrategicalignment,riskmitigation,and ensuringprocurementcontributestooverarching businessobjectives.
• StrategicManagementforLong-termImpact: Incorporatingstrategicmanagementprinciples
amplifiesthepotencyofoperationalinterventions. Strategicforesightinvolvesanticipatingindustry trends,comprehendingmarketdynamics,andaligning operationalstrategieswithlong-termorganizational aspirations,ensuringsolutionsfostersustained competitivenessandresilience.
• Cross-disciplinaryCollaboration:Facilitatingcrossdisciplinarycollaborationisimperative,fostering cohesionbetweentechnicalexperts,commercialteams, andmanagementexecutives.Liudmilachampionsflat andflexibleorganizationalstructurestodismantlesilos, advocatingforintegratedteamsthatunlock collaborativesynergy
• SustainabilityIntegrationinOperations:Sustainability integrationentailsassessingenvironmentalimpacts, responsibleresourceutilization,andaligning operationswithbroadersustainabilityobjectives, positioningorganizationsasresponsiblecorporate citizens.
• TechnologyAdoptionforOperationalExcellence: Embracingtechnologicaladvancementsenhancesthe efficacyofoperationalsolutions,ensuringQuantum LeapConsultancyremainsabreastofindustrytrends anddeliverscutting-edgesolutionstoclients.
• Client-CentricSolutions:Clientcollaborationispivotal intailoringsolutionsthatarenotjusttheoretically soundbutalsopracticalandalignedwith organizationalcontexts,ensuringsolutionsarecocreatedratherthanimposed.
PioneeringSustainableSolutions
AsaCo-FounderandCOOofCircaBiotech,Liudmila expresseshowthecompany,situatedintheUnitedArab Emirates(UAE),spearheadsindustrialinsectfarming, fosteringsustainabilityintheregion.CircaBiotech's pioneeringmethodsanddedicationtoenvironmental stewardshipparalleltheUAE'saspirationsforagreener future.
AsakeyfigureinCircaBiotech'sleadership,Liudmila playsapivotalroleinshapingthecompany'sstrategic direction.Herfocusliesinindustrialprocesses,project management,andtechnologyimplementation,particularly emphasizinginnovationandefficiencyininsectfarming, wastemanagement,andsustainableaviationfuel production.
• Waste-to-ValueModel:CircaBiotechoperatesona waste-to-valuemodel,repurposingpre-consumerfood wastefromvarioussourceslikeagriculturefarmsand markets.Throughthisprocess,organicwasteis transformedintovaluableresourcessuchasinsect protein,larvaeoil,andorganicfertilizer,aligningwith theUAE'swastemanagementobjectives.
• CircularEconomyPrinciples:Thecompany's commitmenttocirculareconomyprinciplesisevident initsapproachtoconvertingorganicwasteintohighvalueproducts,insyncwiththeUAE'seffortsto promoteresourceefficiencyandreduceenvironmental impact.
• SustainableAgriculturePractices:CircaBiotech's organicfertilizer,derivedfrominsectfrass,promotes sustainableagriculturepracticesintheUAE,offering aneco-friendlyalternativetotraditionalfertilizersand supportingthenation'smovetowardsmoresustainable agriculturalsolutions.
• InnovativeSAFProduction:CircaBiotech'spioneering technologyconvertsinsectlarvaeoilintoSustainable AviationFuel(SAF),asignificantsteptowards sustainableaviationpracticesintheUAE.This innovationalignswiththenation'sgoalofreducing carbonemissionsintheaviationindustry
• StrategicPartnershipswithADNOC:Collaborating withAbuDhabiNationalOilCompany(ADNOC) underscoresCircaBiotech'salliancewithamajor playerintheUAE'soilandgassector,showcasinga jointcommitmenttosustainablepracticeswithinthe energyindustry
• GlobalScalingInitiatives:Thecompany'splansto expanditstechnologygloballyfromAbuDhabi demonstrateitscontributionnotonlytotheUAE's internationalprominencebutalsotoglobal sustainabilityefforts.
• FutureRevenueStreams:CircaBiotech'sfuture revenuestreams,includingintellectualproperty monetization,carboncredits,consultancyservices,and globalscalinginitiatives,positionitasamultifaceted contributortosustainabilitybothlocallyand internationally.
Throughitscomprehensiveapproachtowastemanagement, sustainableagriculture,andeco-friendlyfuelproduction,
CircaBiotechactivelysupportstheUAE'ssustainability agenda,inlinewithcommitmentsmadeduringCOP28.By fosteringinnovationandcollaboration,CircaBiotechplays acrucialroleinshapingamoresustainableandresilient futurefortheUAE.
CultivatingContinuousImprovement
Liudmila,asaferventadvocateofcontinuous improvement,viewsinstillingthismindsetwithinteamsnot justasaprofessionalobligationbutasacorepassion shapingherleadershipphilosophy.Emphasizingthatthere's alwaysroomforenhancement,Liudmila,CEOand PrincipalConsultantofQuantumLeapConsultancy, elucidatesstrategiestofosteracultureofcontinuous improvementanditstangibleimpactsoncompany operations.
• LeadershipbyExample:Liudmilaexemplifiesa commitmenttolifelonglearning,settingaprecedent forherteam.Pursuingadditionalcertifications,staying abreastofindustrytrends,andseekingfeedback establishanenvironmentwhereimprovementisa perpetualjourney,notaone-timeeffort.
• ClearVisionArticulation:Byarticulatingaclearvision emphasizingcontinuousimprovementasastrategic necessity,Liudmilaalignsherteam'seffortstoward excellenceandperpetualadvancement.
• EmpoweringThroughEducation:Investinginteam educationthroughworkshops,seminars,andskill developmentopportunitiesempowersindividualsto contributeeffectively,layingafoundationfor continuouslearningandimprovement.
• EncouragingInnovation:Liudmilafostersan environmentwhereteamsareencouragedtoinnovate, experiment,andproposenovelsolutions,celebrating effortsandpromotingacultureofempowerment.
• EstablishingFeedbackLoops:Regularfeedback mechanismsensureacollaborativeapproachto improvementwhereinsightsfromalllevelscontribute toiterativeenhancement.
• RecognitionofContributions:Acknowledging individualandteameffortsfostersapositive reinforcementloop,encouragingcontinuedexcellence.
• IntegrationofTechnology:Leveragingtechnologyas anenablerstreamlinesprocesses,enhances
collaboration,andprovidesactionableinsightsfor continuousimprovement.
• Cross-functionalCollaboration:Breakingdownsilos encouragesdiverseperspectivesandskillsetstoenrich theimprovementprocess.
• EmbracingLeanPrinciples:Introducingleanthinking emphasizestheeliminationofwasteandoptimization ofprocesses,drivingefficiencyandeffectiveness.
• EncouragingGrowthMindset:Promotingresilience, optimism,andsolution-orientedoutlooksfostersa culturewherechallengesareembracedaslearning opportunities.
• TransformativeImpactonOperations:Continuous improvementinitiativesyieldenhancedoperational efficiency,innovation,proactiveproblem-solving,an optimizedsupplychain,improvedcustomer satisfaction,adaptability,culturaltransformation,cost reduction,talentdevelopment,andasustainable competitiveadvantage.
CertificationsinOperationalExcellence
Liudmila'stransformativejourneytowardachieving certificationsasaProjectManagementProfessional(PMP), aMemberoftheCharteredInstituteofProcurementand Supply(MCIPS),andaMemberoftheCharteredInstitute ofLogisticsandTransport(CILT)hasprofoundly influencedherapproachtotheproject,supplychain,and operationalmanagement.Thesecertificationshavenotonly embellishedherprofessionalprofilebuthavealsoservedas guidingcompasses,shapingherstrategicdecisionsand operationalmethodologies.
Project Management Professional (PMP) Certification:
ThePMPcertificationhasmarkedasignificantmilestonein Liudmila'scareer,revolutionizingherapproachtoproject management.OfferedbytheProjectManagementInstitute (PMI),thisgloballyrecognizedcertificationsetsahigh standardforprojectmanagementcompetence.
• StructuredApproach:PMPinstillsastructuredand standardizedapproachtoprojectmanagement, providingprofessionalswithacommonlanguageand frameworkformanagingprojects,ensuringconsistency andclarity
• IntegrationofKnowledgeAreas:Emphasizingthe integrationofvariousknowledgeareassuchasscope,
time,cost,andriskmanagement,PMPfostersa comprehensiveunderstandingofprojectinterdependencies,crucialforsuccessfulprojectdelivery
• StrategicAlignment:PMPplacesastrongemphasison aligningprojectswithorganizationalstrategy,ensuring eachprojectcontributesdirectlytooverarching businessobjectives.
• ContinuousImprovement:PMPpromotesacultureof continuousimprovement,incorporatingfeedbackloops andlessonslearnedintoprojectprocessestoadaptto changingcircumstanceseffectively
Member of the Chartered Institute of Procurement and Supply (MCIPS) Certification:
Liudmila'scertificationasanMCIPShasbeenpivotalin shapingherapproachtosupplychainmanagement.
AwardedbytheCharteredInstituteofProcurementand Supply(CIPS),thisdesignationsignifiesacommitmentto excellenceinprocurementandsupplychainpractices.
• StrategicProcurementPerspective:MCIPSemphasizes strategicprocurement,enrichingLiudmila's understandingofprocurementasafunctionthat contributestooverallbusinessgoalsandcompetitive advantage.
• ProcurementBestPractices:MCIPSequips professionalswithadeepunderstandingof procurementbestpractices,includingstrategic sourcing,supplierrelationshipmanagement,and ethicalprocurementpractices.
• GlobalProcurementExpertise:MCIPSenhancesglobal procurementexpertise,crucialforworkingwithdiverse suppliersandnavigatinginternationalsupplychain complexities.
• SustainableProcurement:MCIPSincorporates principlesofsustainableandethicalprocurement, aligningwiththegrowingimportanceofcorporate socialresponsibilityinsupplychaindecision-making.
Chartered Institute of Logistics and Transport (CILT) Membership:
Liudmila'smembershipinCILThasbroadenedher perspectiveonlogisticsandtransportation,addingacrucial dimensiontoheroperationalmanagementapproach.
• ComprehensiveUnderstandingofLogistics:CILT providesacomprehensiveunderstandingoflogistics, essentialforoptimizinglogisticaloperationsand achievingsupplychainefficiency
• TransportationManagement:CILTemphasizes effectivetransportationmanagement,optimizing transportationroutes,modes,andnetworkstoenhance efficiencyandreducecosts.
• SupplyChainIntegration:CILTpromotesthe integrationoflogisticsandtransportwithinthebroader supplychaincontext,whichiscrucialforachieving end-to-endvisibilityandcoordination.
• RegulatoryCompliance:CILTequipsprofessionals withknowledgeofregulatoryrequirementsinlogistics andtransportation,ensuringcomplianceandmitigating legalrisks.
• TechnologyinLogistics:CILTencouragesstaying abreastoftechnologicaladvancementsinlogisticsand transportation,essentialforoptimizinglogistics processesandimprovingdecision-making.
• SustainableLogisticsPractices:CILTemphasizes sustainablelogisticspractices,reducingenvironmental impact,andaligningwithcorporateresponsibility goals.
Integration of PMP, MCIPS, and MILT in Operational Management:
ThecombinationofPMP,MCIPS,andMILTcertifications createsapowerfulsynergyinoperationalmanagement.
• End-to-EndVisibility:FosteredbyPMP,MCIPS,and MILT,comprehensivevisibilityacrossprojectsand supplychainoperationsenablesaholistic understandingoforganizationalobjectives.
• StrategicAlignment:Thecertificationscollectively reinforcetheimportanceofstrategicalignment, ensuringeveryaspectcontributesstrategicallyto organizationalgoals.
• RiskManagementIntegration:Emphasizingthe integrationofriskmanagementpractices,thecombined approachenhancesresilienceacrossprojectsand supplychainoperations.
• SustainableandEthicalPractices:Fromsustainable procurementtoeco-friendlylogistics,theintegrated approachalignswithbroadercorporateresponsibility agendas.
• InnovationandContinuousImprovement:Instillinga cultureofinnovationandcontinuousimprovement,the certificationsdriveefficiencyandeffectivenessin operationalmanagement.
• GlobalPerspective:Enhancedbyaglobalperspective, theintegratedapproachisvitalfororganizationswith internationaloperationsorglobalsupplychain networks.
• StakeholderEngagement:Effectivestakeholder engagement,seamlesslyintegratedacrossprojectsand supplychainoperations,fostersstrongrelationships andsupportthroughoutthelifecycle.
TransformingChallengesintoTriumphs
Publicspeakinghasemergedasatransformative cornerstoneinLiudmila'sprofessionalodyssey, transcendinginitialhurdlestomomentsofprofoundimpact andfulfillment.Theevolutionfromnerve-wrackingfiveminutepresentationstodeliveringcaptivatingspeeches standsasatestamenttohergrowthandmaturationinthis sphere.Forher,publicspeakingepitomizesthefusionof inspirationandexpertise,subjecttothediscerninggazeof diverseaudiences,wherepivotalandunforgettable momentsunfold.
Memorable
Engagements: Cairo and Abu Dhabi Chronicles
Amongthemyriadofspeakingengagements,two significanteventsstandoutprominentlyinLiudmila's careertrajectory:theWomenEconomicForuminCairo, Egypt,andtheWorldUtilitiesCongressinAbuDhabi, UAE.Eachoccasionpresenteditsownuniquesetof challengesandopportunities,servingasaplatformforher toshowcaseherjourney,insights,andinnovative approachestoprojectprocurementmanagement,witha keenfocusonsustainability.
Commencement Amidst Challenges
Herforayintopublicspeakingcommencedamidst formidablechallenges.Themerethoughtofabrief presentationwouldevokeheadachesandshivers, epitomizingtheanxietyandtrepidationsheinitially grappledwith.However,recognizingthepivotalroleof publicspeakinginprofessionaladvancement,sheembraced itasanavenueforpersonalgrowth.
Businessisnotjustabouttransactions;it'sabout
buildingrelationshipsandtrustwithyournetwork, employees,andpartners."Thesewordsresonate deeplywithAlinaandUroojFatimaRizvi,theversatile duobehindEnergiaMiddleEastandemergingleadersin theregion'sbusinesssector.Growingupinan entrepreneurialfamily,theRizvisistersdemonstrated resilience,adaptation,andinvention,whichhashelped themprogressintheenergyindustry
AsDirectorsandFounders,bothexemplifythemodern businessleader:driven,visionary,andprofoundly committedtomakingagooddifference.Theirpath illustratestheneedfordeterminationandintelligentthought inconqueringtoday'smarkets.
Throughouttheirlives,theRizvisistershaveconsistently strivedtoexcel,startingwiththeirkeenobservationoftheir
family'sbusinessdealings.Theyhavesinceforgedtheir routeinthefierceenergyindustry,drivenbyanenduring determination.Forthem,successencompassesmorethan profitability;itinvolvesfacilitatingmeaningfulconnections andharnessingtechnologytodrivesustainablegrowthin thelongrun.
AlinaandUroojFatimahavebuiltaninnovativeculture, enablingboldideasandpromotingteamwork.Their commitmenttostayingaheadofmarkettrendshas establishedthecompanyasapredecessorinrenewable energysolutions,clearingtheroadforamore environmentallyconsciousfuture.
Despitetheirprofessionalaccomplishments,theRizvi sistersremainfirmintheirprinciples,emphasizingthe necessityofgivingbacktotheircommunityandinspiring thenextgenerationofleaders.
Theyinspireotherstodreambigandtakeonthechallenges ofentrepreneurshipthroughmentorshipprogramsand charityefforts.
Astheworldlookstothefuture,AlinaandUroojFatima Rizviserveassignsofhopeandinspiration,remindingus thatwithpassion,perseverance,andaclearvision,anything ispossibleintheperpetuallyshiftingbusinessarena.
Below are the interview highlights:
Couldyoupleasetellaboutyourselfandwhatmotivated youtoembarkonthissector?
Inanindustrywheretoweringrigsoftencast longshadowsoverdiversity,thedirectorsof EnergiaMiddleEaststandasluminousfigures challengingtheconventional.
Asleadersinthepredominantlymaledominatedoilandgassector,UroojFatimaand AlinaRizvinotonlynavigatedtheintricate worldofenergywithunparalleledexpertisebut alsopioneeredthechargetowardamore inclusiveandequitablefuture.
Alina,withaMaster'sDegreeinBusiness Management,andFatima,comingfromasales background,embarkedontheirjourneyinthe oilandgasindustrysevenyearsago.
Undertheirleadership,EnergiaMiddleEast hasnotonlyachievedremarkablemilestonesin theoilandgaseventssectorbuthasalso signedmultipleprojectswithgovernment entitiesaswell.
Beyondtheircorporateachievements,Alinais avocalproponentofgenderdiversityand inclusionwithintheworkplace.Recognizing theuniquechallengesfacedbywomen,Alina hasimplementedgroundbreakingpoliciesand initiativesatEnergiaMiddleEasttoempower
femaleprofessionals,ensuringtheyhavethesupportand opportunitiestothrivewhilemaintainingawork-life balance.
Whereas,Urooj'sforward-thinkingleadershipandstrong dedicationtomovingforwardhavenotonlypushedEnergia MiddleEastaheadbutalso,focusedonexpandingthe company'snetworksandrelationships,treatingthemmore likepartnershipsratherthanjustbusinesstransactions.
Attheheartofitsphilosophy,EnergiaMiddleEaststands firmlyagainstthecultureofoverpromisingand underdelivering.Thecompanyisbuiltonafoundationof integrityandexcellenceandiscommittedtosettingrealistic expectationsandthengoingtheextramiletoexceedthem.
AtEnergia,theybelievethattruequalityliesnotingrand promisesbutinthetangibleresultsandexceptional experiencestheydelivertotheirclients.Byconsistently providingsuperiorqualityandensuringthatactionsspeak louderthanwords,theyfosteracultureoftrustand satisfaction,ensuringthateveryinteractionwiththemisa testamenttotheirdedicationtounderpromiseand overdeliver.
CanyoupleasebriefusaboutEnergiaMiddleEastand itsinceptionstory?
EnergiaMiddleEast,renownedfororganizingpremier conferencesintheoil,gas,andenergysectors,wasfounded onbridgingindustryleaders,innovators,andstakeholders intheenergysector.TheinceptionstoryofEnergiaMiddle Eastisataleofrecognizingthecriticalneedforplatforms thatfacilitatemeaningfuldiscussions,knowledgeexchange, andcollaborationamongprofessionalsintherapidly evolvingoilandgasindustry
Withadeeplyrootedenergyindustrybackground,we leverageourexpertiseandnetworkstolaunchthefirst event,quicklygainingrecognitionforitsinsightfulagenda, expertspeakers,andnetworkingopportunities.
Canyoudescribeaparticularlychallengingconference projectyou'vemanagedfromstarttofinish, highlightingthekeystrategiesyouemployedtoensure itssuccess?
Wefocusedonmeticulousplanningandproactive communicationforaparticularlychallengingconference, ensuringeverydetailwasaccountedfor,andallteam memberswerealigned.Strategicpartnershipswithreliable
vendorsandcontinuousstakeholderengagementwerevital tonavigatingunexpectedchallengesandachievinga successfulevent.
AsManagingDirectors,howdoyoufosteracultureof innovationandexcellencewithinyourteamatEnergia MiddleEast?
AsDirectorsatEnergiaMiddleEast,wecultivateaculture ofinnovationandexcellencebyencouragingopendialogue, recognizingcreativecontributions,andinvestinginour team'scontinuouslearninganddevelopmentopportunities.
Whatroledoyoubelievetechnicalworkshopsplayin facilitatingknowledgetransferanddevelopmentwithin theindustry,andhowdoyouensuretheireffectiveness?
Technicalworkshopsarecrucialinfacilitatingknowledge transferanddevelopmentwithintheindustrybyoffering hands-onexperiencesandexpertinsights.Weensuretheir effectivenessbycuratingcontentrelevanttocurrent industrychallengesandfosteringinteractive,engaging learningenvironments.Aspecializedworkshopleaderis paramount.Wetakeprideinprovidinggreatworkshop leadersfortheindustry.
Howdoyouapproachindustryresearchandprogram developmenttoensureEnergiaMiddleEast's conferencesremainrelevantandimpactful?
Ourapproachtoindustryresearchandprogram developmentinvolvescontinuousengagementwithindustry experts,analysisofemergingtrends,andfeedback collectionfrompasteventparticipants.Wedevelopan advisoryboardofexperiencedandhigh-levelindustry professionalswhoguideusandinformusaboutrealissues andopportunitiesinthemarket.Byintegratingcutting-edge topicsandthoughtleadersintoourprograms,westriveto createimpactfulandforward-thinkingconferencesthat informandinspireourattendeestodrivechangewithinthe energysector.
Couldyoushareanexampleofasuccessful collaborationorpartnershipyou'vefacilitatedto enhanceEnergiaMiddleEast'sofferingsandreach?
AnotablesuccessinourcollaborationsatEnergiaMiddle Eastwasourpartnershipwithaleadingoilcompany.It broadenedourmarketandsignificantlyenhancedourreach, attractingamorediverseaudienceinterestedinthelatest energysectorinnovations.
Managingateaminvolvesvariouschallenges.Howdo youmotivateandempoweryourteammemberstoexcel intheirrespectiveroles?
Tomotivateandempowerourteam,weprioritizeopen communicationandrecognitionofindividualachievements, alongwithprovidingopportunitiesforprofessionalgrowth anddevelopmenttailoredtoeachmember'scareer aspirationsandstrengths.
HowdoyouensurethatEnergiaMiddleEast's conferencesandtrainingprogramscontributetothe responsibledevelopmentofpeople,industry,andthe environment?
Ourconferencesandtrainingprogramsaredesignedto fosterresponsibledevelopmentbyincorporatingsessions onsustainablepractices,ethicalstandards,andthelatest technologies,ensuringparticipantsarewell-equippedto contributepositivelytotheindustry.
Whatdoyouconsidertobethemostrewardingaspect ofyourroleasManagingDirectoratEnergiaMiddle East?
ThemostrewardingaspectofbeingaManagingDirectoris seeingthedirectimpactofourstrategicdecisionsonthe company'sgrowthandsuccess,alongwithfosteringa culturethatempowersourgrowingteamtoinnovateand excelintheircareers.
WhatareyourkeyprioritiesandgoalsforEnergia MiddleEastinthecomingyears,andhowdoyouplan toachievethem?
OurprimaryobjectivesforEnergiaMiddleEastareto broadenourinfluenceandintroducenewtopicsthattackle theindustry'smostcurrentchallengesandopportunities, ensuringweremainattheforefrontofsectoradvancements. Weplantoachievethesethroughstrategicpartnerships, continuousresearchanddevelopment,andhosting impactfulconferencesthatdrivetheenergysectorforward.
Whatareyouraspirationsandgoalsforthefuture,both professionallyandpersonally?
Professionally,weaspiretoleadEnergiaMiddleEastto newheightsbypioneeringinnovativesolutionsthataddress criticalenergychallengeswhileexpandingourglobal footprint.Weaimtocontinuouslygrowandlearn,balancing ourprofessionalachievementswithmeaningful contributionstothecommunityandfosteringalegacy beyondbusinesssuccess.
Exploring the Intersection of Professional Excellence, Family Commitments, and the Power of Inclusion!
OlaJosephoncesaid, "Diversity is not about how we differ. Diversity is about embracing one another's uniqueness." Withpeoplespeaking differentlanguages,havingdistincthistories,andhaving exclusiveopinions,diversityisakeyideainformingour society.However,whatdoesdiversityactuallymean?It meansappreciatingourdifferencesaswellasthedepthof eachperson'sindividuality.
Imagineagardenfilledwithvariousflowers.Everyflower hasitsownpeculiarshape,form,andfragrance,addingto thegarden'sbeautyandliveliness.Similarly,diversity accordstothevarietyofqualities,experiences,and opinionsthatdifferentiateeachperson.
MeetAurielE.Rawlings,aRespectedDEILeader& ChangeAgentwhostronglybelievesincreatingdiffering environmentsandhashadasignificantimpactonvarious organizationsglobally.
GrowingupinMemphis,Tennessee,shebeganherjourney towardbecomingaglobaladvocatefordiversityand inclusionuponbeingraisedinahistoricAfrican-American communitycalledOrangeMoundandcreatingopportunitiesforothersthroughservingthecommunity After completingherBachelor'sDegreeinPublicRelationsatthe UniversityofTennessee,herstrongacademicbackground andpassionforcreatinginclusiveworkenvironmentshave formedhersuccessfulcareerpath.WithaMaster'sin BusinessAdministrationfromtheUniversityofPhoenix, shehassinceheldnotablerolesinvariousindustries, leadinginitiativesthatpromoteinclusiveenvironments whereeveryvoiceisvaluedandheard.
Herimpactreverberatesthroughtheguidancesheprovides tosuccessfulstart-upcompaniesandbeyondhertenureas theDiversity,Equity,andInclusionAdvisorforalogistics company,whereshespearheadedinitiativescovering103 countriesandterritories,touchingthelivesof40,000team members.Auriel'srigorousadherencetopromoting awarenessanddrivingchangeearnedheraccolades, includingtheprestigiousFiveStarAwardandtheWorldof DifferenceAwardfromtheInternationalAllianceof Women.
Herinfluencereacheswellbeyondofficesandenterprises. Sherepresentsherideasondiversityandinclusionona globalscale,fromeventslikeWorldExpo2020tocollaborationswiththeUnitedStatesDepartmentofCommerce, theUNWomen’sOrganization,theUnitedStatesDepartmentofState,andotherwell-knownglobalcorporations aimedatmotivatingpeopleallaroundtheworldto acknowledgethepowerthatcomesfromdiversity
Yet,amidstherprofessionalachievements,shestays connectedtoherrolesasacaringwife,mother,andmentor. Whethertravelingwithherfamilyorempoweringpeople worldwide,herjourneyshowcasesthepowerofinclusivity, highlightingthatdiversityisnotjustaconceptbuta celebrationofhumanity'sdiverseexperiences.
Let us explore her journey:
BeyondtheTitles
Auriel,whendescribingherself,highlights, "When you embark on digital exploration, you might discover my footprint as a thought leader and advisor in the realm of Diversity, Equity, and Inclusion (DEI). Yet, behind the professional endeavors that define my public persona, my
most cherished role unfolds within the intimate realms of family life. I am a devoted wife, a nurturing mother, and a compassionate caregiver. These roles, where love knows no bounds, serve as the cornerstone of my identity. Beyond the professional accolades, my family is not just my greatest priority; they are the heartbeat that resonates through every facet of my life."
Approximatelytwoyearsago,aprofoundshiftreshapedthe landscapeofherfamilylifeastheyassumedtheroleoffulltimecaregiversforhermother,whobravelyfacedthe challengesofAlzheimer'sanddementia.This transformativeexperiencenotonlyalteredtheirdaily dynamicsbutalsomarkedasignificantturningpointinher personalandprofessionaljourney.
Alongsideherfamilyresponsibilities,shetransitionedtothe publicsectortoalignwithhervaluesandcommitmentto caregiving.Hercurrentworkplacesupportscaringresponsibilities,creatingaharmoniousbalancebetweenher personalandprofessionallives.Thisintersectionhas reinforcedtheimportanceofaccommodatingdiverselife experiencesintheworkplace.
Hercareerjourneyhasbeendrivenbyherbeliefinfairness, equity,andthepowerofdiversitytofacilitateinnovation andworktowardssystemicchangebypromotinginclusive practicesandaddressingdisparities.Hergoalistocreate environmentswhereeveryonecanthrivethroughdeliberate actionsthatembracediversityandinclusion.
Recognizingtheinfluenceorganizationshaveonsocietal norms,Aurielisdedicatedtobeingaproactivechange agentwithindifferentstructures.Hermissionistoembed diversityandinclusionascorevaluesinorganizational DNA,movingbeyondmerecheckboxestowardsgenuine culturalshifts.
Forher,advocatingforchangeisnotjustaprofessional dutybutapersonalcommitmenttocreatinginclusive workplacesandcommunitieswhereeveryindividualfeels valued.Shebelievesthatacceptinginclusionisnotonly morallyrightbutalsocrucialfororganizationalsuccessand societalprogress.
TheInfluenceofPastRolesonCurrentWork
AurielconsidershowherdiverseexperiencesinHR, corporatecommunications,andbusinessdevelopmenthave shapedhercurrentrole.Herjourneythroughvarious positionshasprovidedherwithauniquesetofskillsand insightsthatcontributetoherworkinpromotingdiversity, equity,andinclusion(DEI).
InhertimeinHR,Aurielgainedadeepunderstandingof organizationaldynamics,employeerelations,andthe importanceofHRindirectingcompanyculture.This foundationalknowledgehashelpedheraligndiversityand inclusioninitiativeswithbroaderorganizationalgoals.
Transitioningintorolesfocusedondiversityallowedherto exploretheintricaciesofcreatinginclusiveworkplaces. Managingdiversityprogramsheightenedherawarenessof diversetalentsandperspectives,emphasizingtheneedto integrateinclusionintoorganizationalstrategy.
Herexperienceincorporatecommunicationsequippedher withtheabilitytoeffectivelyadvocateforDEI.Crafting compellingnarrativesthatresonatewithdiverseaudiences hasbeencrucialtopromotinginclusivityasacoreorganizationalvalue.Drawinguponinsightsfromherpastroles,she ensuresthatinclusionstrategiesalignwithbusiness objectiveswhiletailoringinitiativestoresonatewith diversecultures.Hercommunicationskillsenableherto conveytheimportanceofinclusiontoawideaudience.
Moreover,herjourneyhasuniquelypositionedhertodrive impactfulinclusioninitiativesintheMENAregion.Guided byherpassionforpeopleandhercommitmenttoDEI,she strivestocreateenvironmentswhereeveryvoiceisvalued. Bychampioningdiversityandinclusion,sheaimstomakea positiveimpactontheworkplaceandsociety,cultivating innovationandasenseofbelonging.
AHolisticApproach
InherroleasaDEIthoughtleader,Auriel'sapproachis distinguishedbyauniquefusionofdiverseskillsets spanningpublicrelations,strategy,andbusinessdevelopment.Withintherealmofpublicrelations,sheadeptly employseffectivecommunicationstrategiestoadvocatefor thesignificanceofdiversityandinclusioninitiatives.By craftingnarrativesthatconnectwithvariedaudiences,she
effectivelybridgesculturaldividesandnurturesmutual understanding.
Centraltohermethodologyisstrategicthinking,whereshe alignsdiversityandinclusionobjectiveswithbroader organizationalstrategies,seamlesslyintegratingtheminto thecorefabricofbusinessgoals.Thisstrategicalignment notonlycultivatesamoreinclusiveworkenvironmentbut alsocontributessignificantlytotheoverallsuccessofthe organization.
Inthesphereofbusinessdevelopment,Aurielleveragesher expertisetoidentifycollaborativeopportunitiesand partnershipsthatamplifydiversityandinclusionefforts. Throughbuildingrelationshipswithdiversestakeholders, sheestablishesasupportivenetworkthatreinforcesthe implementationofinclusivepracticesacrossdiverse culturallandscapes.
Hercomprehensiveapproachrecognizestheinterplay betweenpublicrelations,strategy,andbusinessdevelopmentinadvancingdiversityandinclusion.Thisapproach empowershernotonlytoinitiateimpactfulstrategiesand programsbutalsotodrivesustainablechangethatresonates acrossdiversecultures,fosteringenvironmentswhere individualscanthriveandshowcasetheirbestselves.
DrivingDiversity&InclusionInitiatives
Actingasadrivingforcebehindnumerouscompany-wide initiativesaimedatcultivatingamoreinclusiveand equitableworkplaceenvironment,hereffortshave encompassedtheimplementationofdiversitytraining programs,mentorshipopportunities,andaffinitygroupsto fostersupportivecommunitieswithintheorganizationsshe hasbeeninvolvedwith.Moreover,shehasbeeninstrumentalinchampioninginclusivehiringpracticesandpromoting diversityinleadershippositions.
Toensuretheeffectivenessoftheseinitiativesandgauge theirimpact,Aurielplacesastrongemphasisonconducting regularassessmentsandfeedbackmechanisms.This involvescollectingdataonworkforcedemographics, administeringsurveystoassessemployeesatisfactionwith theinitiatives,andmonitoringtherepresentationof underrepresentedgroupsinkeyroles.Byconsistently analyzingthesemetrics,shecanmakeinformedadjustmentstoenhancetheimpactoftheinitiatives.
Inadditiontoherhands-onapproach,Aurielcollaborates closelywithcross-functionalteamsandleadershipto embeddiversityandinclusiongoalsintoorganizational strategies.Thisstrategicalignmentensuresthatefforts
towardsdiversity,equity,andinclusion(DEI)areingrained intheorganizationalcultureandcontributetooverarching objectives.Transparentcommunicationregardingthe progressoftheseinitiativesisvitalingarneringsupportand commitmentacrossalllevelsoftheorganization.
Lastly,herapproachiscenteredoncreatingsustainableand measurablechangethatpositivelyinfluencestheentire organizationalecosystem,andherpassiontodriveDEI initiativesreflectsacommitmenttocultivatingaworkplace wherediversityiscelebrated,inclusionisprioritized,and equityisupheld.
AcknowledgingCollectiveSuccess
Sincerelyvaluingtherecognitionshehasreceived,Auriel illustratesthatitisnotsolelyabouther;besides,the accomplishmentsshecelebratesareatributetothejoint effortsandcollaborativeethosofherfamilyandthe exceptionalteamsshehasbeenprivilegedtoworkwith.
Herfamilydeservesspecialappreciationfortheirresolute supportandsacrifices,enduringlongdaysandnightswhile shededicatedherselftoworkortravel.Theirpotencyand understandingmirrorashareddedicationtomakinga positiveimpact,andanyaccoladesshouldbesharedwith them.Theirsacrificeshavenotgoneunnoticed,andsheis profoundlythankfulfortheirunrelentingencouragement andbeliefinthesignificanceofherwork.
Inanyleadershipcapacity,successstemsfromteam synergyworkingtowardsacommongoal.Therecognition receivedreflectsthecollectivecommitmenttonurturingan inclusiveenvironment.Aurielfirmlybelievesthatadvocacy successliesincollaborativestrength,awillingnesstolearn fromeachother,andagenuinefaithindrivingpositive change.
Workingalongsidesuchinspiringindividualsishumbling, andanyrecognitionisatestamenttotheirrelentlessefforts andtheirunitedcommitmenttofosteringinclusivity While sheappreciatesanyacknowledgment,shealsostressesthe importanceofattributingachievementstotheremarkable individualswhohavecollaboratedwithherovertheyears.
Moreover,shecontinuestocollaboratecloselywithcrossfunctionalteamsandleadershiptoembeddiversityand inclusiongoalsintoorganizationalstrategies.ThisalignmentensuresthatDEIeffortsbecomeingrainedinthe organizationalcultureandcontributetobroaderobjectives. Regularcommunicationandtransparencyaboutthe progressoftheseinitiativesarevitalingarneringsupport andcommitmentatalllevels.Herapproachfocuseson
creatingsustainableandmeasurablechangethatpositively impactstheentireorganizationalecosystem.
DirectingChangeandInclusivity
Consideringthesignificanceofpacinginchangemanagement,Aurieldemonstratedtheimportanceofagradual approachthatfostersengagement,understanding,and alignmentamongstakeholders.Drawingfromhereducation atHarvard,shehashonedstrategiccommunicationskills, stakeholderengagementtechniques,andmethodstoaddress resistanceinorganizationaltransformations.Shefurther stressestheintegrationofinitiativeswithinbroader organizationalchanges,highlightingtheinterconnectedness ofinclusioneffortswithtransformationalstrategies.
HerexperiencewiththeDEIprogramatYaledeepenedher understandingoffosteringinclusivityintheworkplace.The programemphasizedintersectionalityanddiverseperspectives,guidingAurieltotailorstrategiesthatconsiderthe multifaceteddimensionsofindividuals'experiences.By promotinganinclusiveculturethatvaluesdiverseidentities, sheensuresarespectfulenvironmentthatembraces differences.
Furthermore,sherecognizesthesignificanceofdata-driven decision-makinginDEIefforts,aprincipleunderscoredby theYaleprogram.Leveraginganalyticsandmetrics,she assessestheimpactofinitiatives,identifiesareasfor enhancement,andensuresmeasurableprogresstowards inclusivitygoals.
CulturalDiversityinCommunicationStrategies
AccordingtoAuriel,itisessentialtounderstandthedistinct culturalbackgrounds,values,andcommunicationpreferencesofvariousgeographicalareasbymodifyingterminology,metaphors,andillustrationstoconformtothesubtle culturaldifferencesofparticularaudiences.
Moreover,sheunderscorestheimportanceofincorporating diverseperspectivesintomessaging.Byacknowledgingand showcasingthevariedexperiencesandidentitieswithinthe audience,inclusivitycanbepromotedinbothcontentand representation.Thisapproachnotonlyfostersasenseof relatabilitybutalsohelpsestablishconnectionswith individualsfromvariousbackgrounds.
Aurieladvocatesforthepowerofstorytellingincommunication.Bysharingreal-lifeexamplesandsuccessstories thathighlightthepositiveimpactofdiversityandinclusion initiatives,messagingbecomesmorecompellingand relevant.Itiscrucialtoemphasizetheuniversalbenefits
andsharedvalueswhileremainingmindfuloftheunique challengesandopportunitiespresentineachculturalor industrycontext.
OvercomingtheChallenges
OrganizationsintheMiddleEastandNorthAfrica(MENA) regionfaceuniquechallengeswhenimplementingdiversity andinclusioninitiatives.Thesechallengesincludecultural diversity,genderinequality,legalconsiderations,resistance tochange,limiteddata,educationalgaps,andtheneedto leveragelocalnetworks.
Toaddressthesechallenges,astrategicandmeticulous approachisnecessary.Aurielhasfocusedoncultural sensitivitytraining,ensuringthattheseinitiativesalignwith localvaluesandnorms,tailoringprogramstoaddress genderdisparities,andhighlightingthebenefitsofdiverse perspectives.
Intacklingresistancetochange,sheaccentuatesopen communicationchannels,consistentlyhighlightingthe positiveimpactofinclusionandspotlightingitasa cornerstoneoforganizationalassets.Establishingclear metricsandimplementingrobustdatacollectionmechanismsarekeycomponentsofherstrategy,enablingthe trackingofprogressandthedemonstrationofthecompellingbusinesscasefordiversity
Additionally,shehasledextensiveeducationalinitiativesto increaseworkforceawarenessandcomprehensionofD&I ideas.Understandingtheinfluenceoflocalnetworks,she hasactivelycollaboratedwithlocalleadersandorganizations,developingandimplementingculturallyawareand specificallydesignedstrategiestomeetthedemandsofthe MENAworkforce.Overall,hergoalistoprovidea workplacethatfostersatruesenseofunderstandingand belongingwithinthediverseMENAprofessionallandscape bynavigatingthesenumerousinitiatives,goingbeyond simpleinclusivity
Asher Founder Socioholics – Brand Management Solu ons
Jessica
Jessica Asher
Socioholics' Evolu on into a Full-Service Powerhouse
Progressing Intelligent Work and Transforming Socioholics into Brand Management Leaders!
As considered, working smarter—rather than harder—is the key to success in the digital world, saysJessicaAsher.Puttinginmorehoursatwork orexertingyourselftothepointoffatigueisnotaguarantee ofsuccess.Rather,thekeyistoadoptadeliberatestrategy thatexploitsthepowerofintelligentworkandmaximizes productivity.Simplyput,workingsmarterimpliessearching forwaystoachievemorewithlesseffort.
Withakeeneyeforsoaringtrendsandanadherenceto inventiveness,Jessica,FounderofSocioholics–Brand ManagementSolutions,hassuccessfullytransformedthe companyfromadigitalmarketingagencyintoaprominent leaderinbrandmanagementsolutions.
Whenthedigitalrevolutionwasjustgettingstartedten yearsago,Ashersawthepossibilityfortransformation, recognizingachancetochangethewaytheindustry approachedadvertisingastheeffectivenessofoldtactics declined.Duetotheirabilitytoadjusttothechangingneeds ofbothcustomersandbusinesses,Socioholicsbecamea leaderinmobile-forwardmarketingtactics.
Asaresultofherimpact,Socioholicsisalivingexampleof thestrengthofflexibilityandforesight.Thefirmprovides anextensiverangeofservicesthatarecustomizedtomeet thespecificrequirementsofeachclient,fromdeveloping captivatingbrandstoriestoutilizingnoveltechnologies.
Below are the interview highlights:
CanyoupleasebriefusonSocioholicsanditsinception story?
Socioholicsbeganitsjourneywithasmallteamofthree individuals,withthethirdpersonservingasashared administrativeresource.Sincethen,wehaveexpandedinto arobustteamoftendedicatedandtalentedprofessionals. Embracingtheopportunitytomakeourmarkinthemarket, especiallyduringatimewhentraditionalmediaadvertising budgetsweresoaring,weintroducedtheinnovativeconcept oftrackingReturnOnInvestment(ROI).Thisbreakthrough allowedbusinessestomonitortheirexpenditureson mobile-forwardanddigitalplatforms,providinginstant visibilityintoconversions.
Drivenbyourpassionfordeliveringmeasurableresults,we venturedintoofferingacomprehensiverangeofonlineand offlinemarketingsolutions.AtSocioholics,wefunctionas anextensionofyourmarketingdepartment,offeringa boutiqueagencyexperiencewithfull-servicecapabilities spanningAdvertising,Media,Digital,PR,andActivations. Ourethosrevolvesaroundfosteringmutualgrowthforour clients,ouragency,andourtalentedteamofresources. Adaptingtotherapidlyevolvinglandscapeofmarketing, weremaincommittedtocontinuouslearningand innovation.
Withawealthofexperienceinbothlocalandinternational markets,combinedwithourversatileandproactivetask
force,wearewell-equippedtotacklechallengesand achieveourcompanyobjectives.Inadditiontoourcore services,weareproudtohouseaprintingpress,AlAndalus PrintingPress,andmaintainstrongrelationshipswiththirdpartysupplierstoensuretimelysupportwheneverneeded.
AtSocioholics,westrivetosimplifymarketingforour clients,providinginnovativesolutionstailoredtotheir uniqueneedsandobjectives.
Canyoudescribeyourleadershipstyleandhowithas contributedtoyoursuccessinthebusinessworld?
TheleadershipstyleIfollowcanbedescribedas collaborativeandvisionary.Ibelieveinfosteringaculture ofopencommunication,whereeveryteammember'sinput isvaluedandencouraged.Byempoweringmyteamwith autonomyandtrust,I'veseenthemthriveandcontribute innovativeideasthatdriveouragencyforward.
Additionally,Iplaceastrongemphasisonsettingclear goalsandobjectiveswhileprovidingthenecessary resourcesandsupportformyteamtoachievethem.I believeinleadingbyexampleandbeingactivelyinvolved intheday-to-dayoperations,whetherit'sbrainstorming creativestrategiesorrollingupmysleevestoassistwith execution.
Thisleadershipapproachhascontributedsignificantlyto ouragency'ssuccessinthebusinessworld.Bycultivatinga positiveandcollaborativeworkenvironment,we've fosteredhighemployeemoraleandretentionrates.Our teamfeelsmotivatedandinspiredtodeliverexceptional resultsforourclients,leadingtolong-termpartnershipsand positiveword-of-mouthreferrals.
Moreover,myvisionaryleadershipstylehasenabledusto stayaheadofindustrytrendsandanticipatemarketchanges, allowingustoadaptquicklyandcapitalizeonnew opportunities.Overall,myleadershipphilosophy emphasizesteamwork,innovation,andcontinuous improvement,whichhavebeeninstrumentalindrivingour agency'sgrowthandsuccessinthecompetitivedigital marketinglandscape.
Whatkeyexperiencesandmilestonesinyour professionaljourneydoyoubelievehavebeen instrumentalinshapingyourcareerinbusiness?
Reflectingonmyprofessionaljourney,severalkey experiencesandmilestoneshaveplayedapivotalrolein shapingmycareerinbusiness.Firstly,myearlyexposureto entrepreneurshipat28yearsofage,sparkedmypassionfor
innovationandproblem-solving.Foundingmyfirstventure instilledinmetheinvaluablelessonsofresilience, adaptability,andtheimportanceofbuildingstrong relationships.
Transitioningintothecorporateworld,Ihadthe opportunitytoworkforleadingmarketingagencies,where Ihonedmyskillsinstrategicplanning,clientrelationship management,andteamleadership.Theseexperiences providedmewithasolidfoundationforunderstanding marketdynamics,consumerbehavior,andtheintricaciesof deliveringimpactfulmarketingcampaigns.
Moreover,spearheadinghigh-profileprojectsand campaignsfordiverseclientsacrossvariousindustries broadenedmyperspectiveandsharpenedmyabilityto navigatecomplexchallenges.Eachsuccessfulcampaign andclientpartnershipservedasamilestone,reaffirmingmy commitmenttodeliveringtangibleresultsanddriving businessgrowth.
Additionally,pursuingcontinuouslearningandprofessional developmenthasbeenaconstantthemethroughoutmy career.Whetherthroughformaleducation,industry certifications,ornetworkingevents,I'veremaineddedicated tostayingabreastofemergingtrendsandbestpracticesin theever-evolvingfieldofmarketing.
Finally,thedecisiontoestablishmyownmarketingagency wasasignificantturningpointinmycareer.Itallowedme toleveragemyaccumulatedknowledge,experience,and passiontocreateacompanyculturecenteredaround innovation,collaboration,andclientsuccess.
Inessence,it'sbeenacombinationofhands-onexperiences, learningopportunities,andarelentlessdriveforexcellence thathaveshapedmyjourneyinbusinessandcontinueto propelmeforwardinthedynamicworldofmarketing.
Howdoyoustayinformedaboutcurrenttrendsand developmentswithinyourindustry,andhowdoyou incorporatethisknowledgeintoyourbusiness strategies?
Cultivatingacultureofcontinuouslearningisparamount. Weencourageteammemberstopursueindustry certifications,attendworkshops,andparticipatein webinars.Additionally,weconductregularinternal knowledge-sharingsessionstodisseminateinsights.This proactiveapproachensuresthatourstrategiesarenotonly informedbycurrenttrendsbutalsoenrichedbydiverse perspectiveswithinourteam.Byfosteringalearning
culture,westayagileandconsistentlydeliverforwardthinkingsolutionstoourclients.
Haveyouhadmentorswhoplayedacrucialroleinyour careerdevelopment?Ifso,howdidtheyimpactyour growthandsuccess?
Ambitiondrivessuccess.WhileIdidn'thaveformal mentors,Igainedvaluableindustryinsightsthroughoutmy careerjourney.Workingacrossagencyandclientroles providedauniquevantagepoint,allowingmetograspboth sidesofservicedelivery Thisdiverseexperienceequipsour agencywithaholisticunderstanding,ensuringstrategic solutionsthatresonatewithclientsanddeliverimpactful results.
Howdoyoubelieveorganizationscanbettersupport andfostertheprofessionaldevelopmentofwomenin leadershippositions?
Prioritizingcreatinganinclusiveenvironmentwhere womeninleadershipthrive,involvesimplementing mentorshipprograms,offeringleadershiptraining,and providingequalopportunitiesforadvancement. Additionally,flexibleworkpoliciesandsupportnetworks empowerwomentobalancecareergrowthwithpersonal responsibilities.Bychampioningdiversityandfosteringa cultureofempowerment,wecanensurethatallteam members,regardlessofgender,havetheresourcesand supportneededtoexcelinleadershiproles.
Inyourexperience,howcancompaniescultivatea corporateculturethatpromotesdiversityandinclusion, particularlyforwomeninleadershiproles?
Companiescanfosterdiversityandinclusionby implementinginclusivehiringpractices,providing leadershipdevelopmentprogramstailoredtowomen, offeringflexibleworkarrangements,andestablishing mentorshipinitiatives.Creatingaculturethatvaluesand celebratesdiverseperspectivesensureswomenthrivein leadershiproles,drivinginnovationandorganizational success.
Howdoyouencourageinnovationwithinyourteamor organization,andhowhasyourabilitytoadaptto changecontributedtoyoursuccess?
Wefosterinnovationbyencouraginganopenexchangeof ideas,embracingexperimentation,andprovidingresources forcreativeexploration.Ourculturevaluesadaptability, allowingustoswiftlyrespondtomarketshiftsandclient needs.Thisagilityhasbeenintegraltooursuccess,
enablingustostayaheadinadynamicindustryanddeliver cutting-edgesolutions.
Achievingawork-lifebalanceisoftenachallenge.How haveyoumanagedtobalanceyourprofessionaland personallives,andwhatadvicewouldyougivetoothers facingsimilarchallenges?
Balancingprofessionalandpersonallifeisapriority.I've triedtoimplementboundaries,suchasschedulingdedicated familytimeandunpluggingfromworkduringoff-hours. Notnecessarilyalwayswork,butwetry.Delegatingtasks andtrustingmyteamhavebeencrucial.Myadviceisto prioritizecrucialdecisions,setboundaries,andtrustyour team.Strikingabalanceenhancesproductivityandwellbeing.
Whatskillsandcompetenciesdoyouconsideressential forsuccessinthebusinessworldtoday,especiallyfor womenaspiringtoleadershippositions?
Keyskillsforsuccessincludestrategicthinking,strong communicationskills,adaptability,andresilience.Women aspiringtoleadershiprolesshouldalsocultivateconfidence, assertiveness,andtheabilitytoinspireandempowertheir teamswhilefosteringinnovationandcreativity
Howdoyouseetheroleofbusinesses,andparticularly womeninleadership,incontributingtocorporatesocial responsibilityandsustainablepractices?
Asanagencyowner,Ibelievethatbusinesseswithwomen inleadershipplayacrucialroleindrivingcorporatesocial responsibility(CSR)andsustainablepractices.By championingdiversity,equity,andinclusion,and embeddingsustainabilityintoouroperationsandclient strategies,wepavethewayforamoreethicalandresilient future.
Whatadvicewouldyougivetoaspiringleaderslooking tomakeanimpactintheretailindustry?
Embraceinnovation,staycustomer-focused,and continuouslyadapttomarkettrends.Buildstrong relationshipswithyourteam,suppliers,andcustomers. Leveragedata-driveninsightstomakeinformeddecisions, andalwaysprioritizedeliveringexceptionalvalueand experiences.Aboveall,remainpassionate,resilient,and opentolearning,asthesequalitieswilldriveyoursuccess inthedynamicandcompetitiveretaillandscape.
Women Pioneering Progress in Every
Ineveryrolesheassumes,the modernwomanshinesbrightly, embodyingamyriadoffacetsthat defineheressence.Frommotherhood tobeingadaughter,wife,homemaker, andbeyond,herstrength,willpower, anddeterminationareboundlessand unmatched.Todaymarksthe emergenceofaneweraforwomen,as theystandshouldertoshoulderin variousfields,overcomingcomplexity andembracingchallengeswith unparalleledgraceandresilience.
Themodernwomanisaversatile force,seamlesslymanagingthe complexitiesofhermultifacetedroles. Intherealmofmotherhood,she embodiesnurturingloveand unrelentingdedication,shapingthe futuregenerationwithwisdomand compassion.Herabilitytobalancethe demandsofparenthoodwhilepursuing personalandprofessionalendeavors reflectsherremarkablecapacityfor multitaskingandprioritization.
Asadaughter,themodernwoman exemplifiesrespect,gratitude,andfilial piety,honoringtherootsfromwhich sheblossomed.Shecherishesthe lessonsimpartedbyherelders, drawingstrengthfromfamilialbonds thatwithstandthetestoftime.Through heractionsandwords,shepays homagetoherheritagewhileforginga pathofherown,guidedbyvalues instilledbygenerationspast.
Intheroleofawife,themodern womanisapillarofstrengthand support,standingbyherpartner throughlife'striumphsandtribulations. Shefostersapartnershipbuilton mutualrespect,communication,and unwaveringcommitment,nurturinga bondthatthrivesamidsttheebband flowofdailylife.Herabilitytoadapt andevolvealongsideherspouse cultivatesarelationshipgroundedin love,trust,andmutualunderstanding.
Withintheconfinesofthehome,the modernwomantransformsintoa homemaker,infusingwarmth,comfort, andharmonyintoeverycornerofher abode.Shepossessesakeeneyefor detail,transforminglivingspacesinto sanctuariesoftranquilityandsolace. Herculinaryprowesstantalizesthe tastebuds,whileherorganizational skillsensurethatorderprevailsamidst thechaosofdomesticlife.Throughher tirelessefforts,shecreatesahaven whereloveaboundsandmemories flourish.
Beyondtheconfinesoftraditional genderroles,themodernwoman blazestrailsindiversefields, challengingsocietalnormsand shatteringglassceilingswith unwaveringdetermination.Inthe realmofbusiness,shecommands boardroomswithconfidenceand expertise,leveragingherintellectand acumentodriveinnovationand change.Herleadershiptranscends genderboundaries,inspiringanew generationoftrailblazerstodefy expectationsandcarvetheirownpaths tosuccess.
Inthefieldsofscience,technology, engineering,andmathematics(STEM), themodernwomanbreaksbarriersand pavesthewayforfuturegenerationsto thrive.Armedwithintellectand ingenuity,sherevolutionizesindustries andpropelshumanitytowardsnew frontiersofdiscoveryandprogress. Hercontributionstoresearch, innovation,andproblem-solving redefinewhatispossible,catalyzinga paradigmshiftinthewayweperceive andembracefemalebrilliance.
Intheartsandhumanities,themodern womancaptivatesaudienceswithher creativity,passion,andvision.Whether throughliterature,music,film,orthe visualarts,shechannelsherinnermost thoughtsandemotionsintoworksof profoundbeautyandsignificance.Her
storytellingtranscendscultural boundaries,weavingnarrativesthat resonatewiththehumanexperience andignitetheflamesofinspirationin heartsandmindsaroundtheworld.
Intherealmofpoliticsandsocial activism,themodernwomanamplifies hervoiceandadvocatesforchange withunwaveringconviction.She championscausesdeartoherheart, fromgenderequalityandhumanrights toenvironmentalsustainabilityand socialjustice.Throughheractivism andadvocacy,sheempowers marginalizedcommunitiesand challengessystemsofoppression, forgingamoreinclusiveandequitable societyforgenerationstocome.
Themodernwomanleavesanenduring imprintonsociety;herimpactisfeltin everyrolesheplays.Shegracefully anddignifiedlynegotiatesthe challengesofcontemporarylifewith courage,resiliency,andunflinching resolve,inspiringeveryonewhohas thehonorofcomingintocontactwith her Aswecommemoratethe phenomenonofthecontemporary woman,let'srecognizeher accomplishments,paytributetoher contributions,andkeeppushingfora morepromisingandinclusivefuture forall.
- Alaya Brown
It'seasytogetlostintheloudnessofwordsina
societysaturatedwithperspectives,wherevoices pleadforattentionandplatformspumpupthe noise.Despitethedin,thereisaquietyetprofound truth:changetheworldbyyourexample,notyour opinion.
Opinionsareinherentlysubjective.Theyare influencedbyourexperiences,biases,andbeliefs. Whiletheyhaveaplaceinspeechanddebate,they frequentlyfallshortofachievingsubstantialchange. Opinionscanignitedebate,buttheyarerarely sufficienttomotivateactionordrivechange.Ketaki Sharmaisanindividualwhopersonifiestheethosof leadingbyexample.Sheacknowledgesthatwhile opinionsarevaluable,theyarenottheonlywayto makeadifference.Instead,shefocusesonherown activitiesandhowshemightusethemtomotivate otherstotakepositivestepstowardabettersociety.
BeingthevisionaryFounder&CEOofAlgorithm Research,acompanydedicatedtoofferingdatadriveninsightstobusinessesandgovernments, specializingineconomicconsulting,herexperience andcommitmentaredemonstratedbyherpath.She developedherskillsasanEmergingMarket macroeconomistatesteemedorganizationsincluding NomuraSecurities,Standard&Poor's,andAbuDhabi CommercialBankpriortofoundingAlgorithm Research.Herexperienceinthecorporateworld providedastrongbasisforherentrepreneurial endeavorsandshapedherintoacapableleaderwitha deepcomprehensionofeconomicprinciples.
AlgorithmResearchhasquicklymadeitsmarkby attractingtop-tierclientsandcollaboratingwith
governmententitiesandrenownedstrategyconsulting firms.Ketaki'scommitmenttoleveragingdatafor informeddecision-makinghassethercompanyapart andalsopositionedherasatrailblazerintherealmof economicconsulting.
ThroughAlgorithmResearch,Ketakiisdoingmore thanjustprovidingservices;sheisbringinginanew erainwhichstrategicdecisionsaredrivenbydatabasedinsights,enablinggovernmentsand corporationstoconfidentlyandpreciselymanage complicatedeconomicenvironments.
Below are the interview highlights:
Ketaki Sharma Founder & CEO Algorithm Research
Canyoupleasebriefusaboutyourcompanyand itsinceptionstory?
AlgorithmResearchwasfoundedin2016toplugthe gapinregion-focusedbusinessresearchand economicsconsulting.Asasolofounder,my corporateexperienceasaneconomistwithNomura andS&PandlaterwithregionalUAEbankscamein handy.Beingabusinesswomanwasalwayssomething Idreamedof,butmotherhoodwastherealpropellant forme.
Asamother,Ineededtheflexibilityaroundtimeand workplacethatacorporatecareerdidnotoffer.SoI decidedtostartaUAE-basedresearchcompany.I gavemyself2years.Itoldmyselfthatifitdidnot work,Iwouldgobackandfindmyselfajob.Wegot ourfirstretainerclientwithin3monthsofinception, whichwetookasasignfromtheuniverse.Onlyto realizethattherealstrugglehadjustbegun.
Canyoudescribeyourleadershipstyleandhowit hascontributedtoyoursuccessinthebusiness world?
Iliketoleadbyexample.Inmyobservation,when leadersdemonstratetheworkethicandvaluesthey expectfromtheirteam,itsetsapowerfulprecedent andfostersacultureofaccountabilityandtrustwithin theorganization.Theteamstrivesforexcellenceand alignsitsactionswiththeorganization'sgoalsand values.
Leadingbyexamplebuildsonthefactthatnooneis perfectandleadersmakemistakestoo.Itisabout beingauthentic,transparent,andwillingtolearnfrom mistakes.
Whatkeyexperiencesandmilestonesinyour professionaljourneydoyoubelievehavebeen instrumentalinshapingyourcareerinbusiness?
Ayearasanentrepreneurisprobablyequaltoatleast acoupleofyearsworkinginanormal9-to-5jobwhen itcomestolearningimportantbusinessandlife lessons.Innoparticularorder,belowaresomeofthe lessonsIlearnedfrommyexperience.
• Noteverysuperherowearsacape.Fromour perspective,thiswasaboutseekingandfinding
helpandsupportfromunexpectedquarters.Inmy journey,encouragementandassistancecamefrom manyquarters—beitfamily,friends,ormere acquaintances.Iusuallymakeitapointtomeet peopleandinteractwiththemoveracupof coffee,withoutanyexpectationwhatsoever Thoughthatmeetingmayseeminglylead nowhere,invariablysomethingoranothercould clickmuchlaterandthingsworkouttoeveryone’s benefit.
• Don’tgiveyourselftoomuchcreditorbetoohard onyourself.Iknowitwouldcomeacrossasa shocktomany,buttheworlddoesnotrevolve aroundthem.Thechoiceswemakearehalf chancesatmosttimes.Therearesomany variablesandmovingpartsintherealworldthatit isimpossibletogetitright(orwrong)atalltimes.
• Admireworthycompetitors.Theycouldgiveyou sleeplessnights,buttheycanalsobeyourgreatest sourceofinsightandmotivation.Usetheir successtofuelyourownimprovementandstayin thegame.
• Doityourway.FrankSinatrafamouslysang,"I diditmyway."Well,hewasnottheonlyone followingthismantra.ForusatAlgorithm Research,especiallygivenhownichewewere,it wasessentialtogothroughaprocessofdiscovery, figureoutwhatworksforus,anddoitourway
• Exercise.Yoga.Walk.Thebusinessofbeingin businessisastressfulbusiness.Leadershipcan takeitstoll,sothereisnothingbetterthan sweatingitoutandgettingridofsomeofthat negativemonster
Howdoyoustayinformedaboutcurrenttrends anddevelopmentswithinyourindustry,andhow doyouincorporatethisknowledgeintoyour businessstrategies?
Ifollowwebsites,blogs,andindustry-specific publicationstostayabreastofthelatestdevelopments inmyfield.Knowledgeandnetworkingeventssuchas seminarsandconferencesalsoprovidevaluable opportunitiestoconnectwithpeers,wherewecan exchangeideasandlearnfromeachother’s experiences.Brainstormingsessionswithintheteam canbetrulyfulfillingwhenwecomeupwith innovativesolutionstoindustrychallenges.
Haveyouhadmentorswhoplayedacrucialrolein yourcareerdevelopment?Ifso,howdidthey impactyourgrowthandsuccess?
Mentorsplayavitalroleinshapingthesuccessof individuals.Inmycorporatecareer,Iwaslucky enoughtoworkwithsomeofthebestmindsand bosseswhoabsolutelyledbyexample.Someofthem, suchasMs.AtsiShethandMs.SonalVarma,playeda pivotalroleinshapingmeasaneconomist.
Inmyjourneyasanentrepreneur,Ilookatauthorsof bookslike"TheLeanStartup"and"MyLifeinFull" asmymentors.Overtheyears,Ihavealsobuilta networkoftrustedfriendswhorunbusinessestoo.I reachedouttothemforadvice.
Howdoyoubelieveorganizationscanbetter supportandfostertheprofessionaldevelopmentof womeninleadershippositions?
Ibelievethatwomenarebestsupportedthrough flexibleworkpolicies.Thiscouldmeanflexibilityin workinghoursandalsoworkplaceflexibility
Adoptingahybridmodelfortheworkplacehelps womendojusticetothevariousrolestheyplay.Most womenareefficienttimemanagersandcandevelop theircareersmuchbetterwiththisflexibilityaround timeandplaceofwork.
Theotherwaytofostertheprofessionaldevelopment ofwomenistoestablishmentorshipandsponsorship programsspecificallytailoredtosupportwomenin leadershiproles.Pairingfemaleleaderswith experiencedmentorsandsponsorscanprovide valuableguidance,support,andadvocacyfortheir careeradvancement.
Inyourexperience,howcancompaniescultivatea corporateculturethatpromotesdiversityand inclusion,particularlyforwomeninleadership roles?
Cultivatingacorporateculturethatsupportsdiversity andinclusionrequiresamulti-prongedapproach.
First,adiverserepresentationinleadershipcangoa longwaytowardprovidingtailoredopportunitiesfor women.
Second,policiesandpracticesshouldbeinclusive.For instance,policiesaroundflexibleworkinghoursand work-from-homeoptionscanbesupportiveofwomen.
Third,transparentcommunicationcanbeinstrumental infosteringawell-functioningfeedbackloop.Finally, agreatrewardsandrecognitionpolicycanbea catalystforagreatcorporateculturewhereindividual andteamachievementsandcontributionsare recognizedandcelebrated.
Howdoyouencourageinnovationwithinyour teamororganization,andhowhasyourabilityto adapttochangecontributedtoyoursuccess?
Encouraginginnovationwithinateamororganization involvescreatinganenvironmentthatsupports creativity,experimentation,andrisk-taking.An importantelementofrisk-takingisfailure.We encourageourteamtoadopttheperspectivethat failureshouldbereadas“tryagain,”“tweak
something,"or"thinkofthisdifferently.”Innovation isanintegralpartofanentrepreneurialjourney.
Sobeitadoptingandupskillingintermsofadvanced machinelearningtechniquestoofferdata-driven insightstoourclientsorusingsocialmediaasour primarymarketingtool,wehaveconstantlyadaptedto change.Ihavealwaysbelievedthatbybeingopento newideas,perspectives,andwaysofworking, individualscancapitalizeonopportunitiesforgrowth andinnovation.Beingadaptablehashelpedmelearn, grow,anddevelopnewskillsandcompetencies,thus helpingmeandthebusinessremainrelevantin evolvingindustriesandmarkets.
Achievingawork-lifebalanceisoftenachallenge. Howhaveyoumanagedtobalanceyour professionalandpersonallives,andwhatadvice wouldyougivetoothersfacingsimilarchallenges?
Work-lifebalancewilllikelymeandifferentthingsto differentpeople.Myunderstandingisthatour responsibilitiesasmoms,entrepreneurs,wives,and individualswillgetvariedamountsoftimeand attentioneachday,dependingonaddressingthemost urgentonesfirst.Notwodaysarealike,andthereis nomagicformulaforit.Whathelpsmanagetime betterisa)settingboundariesbetweenworkand personallife,downtime,andrelaxation,andb) delegating/outsourcingwheneverpossible.
Whatskillsandcompetenciesdoyouconsider essentialforsuccessinthebusinessworldtoday, especiallyforwomenaspiringtoleadership positions?
Resilience,persistence,theabilitytodreambig,and self-beliefareperhapsthemostimportantskills anyoneshouldhave.Withmostofuswomen,we usuallyhavethefirsttwoinabundance;thelattertwo qualitiesarewherewetendtofalter.Weneedto remindourselvesthatthereareplentyofpeopleout therewhoalreadyhavewhatwemightconsider“a crazygoal,”andiftheycandoit,wecantoo.Weneed toremindourselvesthat“fearkillsmoredreamsthan failureseverdid.”
Laila Al-Yousuf
Designing for Impact
Childhood Dreams to Global Recognition: A Story of Passion, Purpose, and Giving Back!
Designiseverywherearoundus.It'sintheoutfitswe
wear,theproductsweuse,andtheplaceswevisit. Buthaveyoueverpausedtoconsiderwhatdesign means?It'smorethanjustmakingthingslookattractive;it's whereartandsciencecollideinamagnificentfusionof creativityandfunctionality
JustasLailahighlighted, "Design is where art meets science, and nowhere is this truer than workplace design as we play an active role in the functionality of company operations," herjourneyasaDesignDirectorandPartner atSAYStudioexemplifiesthisfusion.
Withapassionfordesignsincechildhood,shehasbuilta successfulcareerinthecorporateinteriordesignsector, workingonprojectsforcompanieslikeGoogleandPwC. SAYStudiowasestablishedin2018withherbusiness partner,Matt,toprovideapersonalizedservicewitha focusonworkplacedesign.Shebelievesinencouragingher employeeswhilemotivatingthemtodotheirbestwork, whichhashelpedherachievebusinesssuccess.
Partofherleadershipapproachiskeepingupwiththemost recentchangesandadvancementsinherindustryand implementingthemintoherbusinessplans.Furthermore, sheactivelysupportswomeninleadershiprolesand emphasizesthevalueofpreservingahealthywork-life balance.Havingreceivedguidancefromotherwomen professionals,shealsourgesotherstoremainfocusedon theirprojectswhilesimultaneouslyprovidingsupportfor theirpersonallives.
I quite o en hear people in our field complain that there is never any me for anything, and I have learned from these women that you can have it all; it is only a ma er of balance and planning. ,,
Laila Al-Yousuf Design Director, Partner
SAY Studio
Shebelievesthatforwomenhopingtoadvanceinto leadershippositionsinparticular,havingconfidence, empathy,andastrongworkethicarecriticalforsuccessin thebusinessworld.
Accompanyingherprofessionalachievements,Lailahas madeaconsequentialimpactthroughhercharityworkwith SurgeforWater,whichsheconceptualizedin2013toraise awarenessabouttheglobalwatercrisis.Shedesigneda high-riskpregnancyclinicasaprobonoproject,whichwas apersonalandemotionalchallengeforheraftersufferinga miscarriage.
Lailacallsoncompaniestodevelopacorporateculturethat activelypromotesdiversityandinclusion,especiallyfor womeninseniorpositions.Thiscouldbeachievedthrough traininginitiatives,diversifiedrecruitingpractices,flexible workschedules,andactivepromotion.Accordingtoher, maintainingaworkingatmospherewhereexperimentation isencouragedandcreativityisrecognizedcanhelpcreate innovationwithinateamorcompany.
Lastly,shebelievesthatwomeninleadershipcaninfluence theagendaofcorporateandsocialresponsibilitythrough theirperspectivesandvalues,whichoftenleadtogreater genderequality,diversity,andinclusion.
Below are the interview highlights:
Couldyoupleasetellaboutyourselfandwhatmotivated youtoembarkonthissector?
IamanEmiratiAmericaninteriordesigner.Ihavealways hadapassionfordesign;evenasayoungchild,Iwould quiteoftenrearrangemyroom,drawoutplanstoredomy parents'houseandcritiquethedesignofpublicspaces.I wascompletelyfueledbymycreativeside.Iwentto universityintheUSandinitiallystudiedbusiness,butafter workingforabrieftimeinsalesintheUS,Idecidedtogo backtostudyinteriordesign.Ithenworkedbrieflyinthe USbeforereturningtoDubai.
AtthestartofmycareerinDubai,Iworkedonafew interiordesignprojectsforalocaldeveloper,thenworked foradesign-buildcontractorbeforejoiningPringle Brandon,whichwentontobecomePerkins+Will.Iworked withthemfor7yearsonprojectssuchasGoogle,the ClevelandClinic,andAdidas.Mostofmyworkhasbeenin thecorporateinteriordesignsector,whichIhavelovedto beapartofbecauseIbelievethatdesigniswhereartmeets science,andnowhereisthistruerthanworkplacedesign,as weplayanactiveroleinthefunctionalityofcompany operations.
In2018,acolleagueandIsetupSAYStudio.Weare
currently16peopleandhaveofficesinDubaiandRiyadh. OurportfolioincludesworkwithGoogle,Facebook, LinkedIn,andPepsi.In2022,inlinewithoursustainability values,ourPwCDubaiHeadquartersprojectreceivedthe WELLPlatinumcertificationasthefirstprojectinthe regiontobeawardedthis.Alsothatyear,ourPwCproject wasawardedaglobaldesignawardforBestOfficeDesign attheInternationalPropertyAwards.Lastyearatthe RegionalCommercialInteriorDesignAwards,wewere awardedBestConceptoftheYearandHighlyCommended forBestOfficeDesignoftheYear
Ihavealsoalwayshadagreatpassionforgivingback,and in2013,Iconceptualizedadesigncompetitionthatwould askdesignersintheregiontodesignasustainablepieceof furnituretoraiseawarenessabouttheglobalwatercrisisat ayear-endgala.Isitontheboardofthecharity,called SurgeforWater,withofficesinboththeUSandtheUAE, andwehavejustcelebratedthe10thanniversaryofour designcompetition,havingimpactedhundredsofthousands ofpeopleinthird-worldcountriessuchasHaiti,the DominicanRepublic,andUganda.
IhavebeensopassionateaboutSurgeforWaterthatin 2018,Ihadasustainableandcharitablewedding, dedicatingmyweddingtothecause.Throughthewedding, wewereabletobuild3wellsandabathroomblockin Uganda.In2023,Iwasaskedtodesignahigh-risk pregnancyclinic.Thiswas6monthsafterIsuffereda miscarriagewhenIwas5monthspregnant.Itookitonasa probonoproject,andthoughitwasextremelydifficult emotionally,havinggonethroughahigh-riskpregnancy thatledtoamiscarriage,IfeltthatIcoulddirectly empathizewiththewomenwhowouldbevisitingtheclinic andthat,intheend,thiswasapowerfulsourceofhealing forme.
Canyoupleasebriefusaboutyourcompanyandits inceptionstory?
SAYStudioisacollectionofcreative,passionate,and curiousdesignerswholovetotakeonchallenges,bothbig andsmall.Weworkacrossmultiplesections,namely workplace,Hospitality,F&B,andResidential.Weare designerswhosearchforbeautyandorder,workplace consultantswhotakethelongview,interiordesignerswho createconnections,spaceplannerswhofindharmony, eloquentstorytellers,andprofessionalproblemsolvers.
Mybusinesspartner,Matt,andIhadbeenworkingtogether forabout5yearsbeforesettingupSAYStudio.Werealized inourtimeworkingtogetherthattherewasasynergy betweenus,andwewerealignedinavisiontosetupa companythatdeliveredaverypersonalizedservice,with thereassuranceofateamthathadconsistentlydelivered someofthebiggestprojectsintheworkplaceintheregion.
Canyoudescribeyourleadershipstyleandhowithas contributedtoyoursuccessinthebusinessworld?
Ibelieveverymuchinhiringagreatteamandthen supportingthemtodotheirbestwork.Idon'tbelievein micromanagement,butratherinempoweringpeopletotrust theirinstinctsandtoworkeffectivelywitheachother This hasalwaysbeenmyapproach,bothwhenIwasateam leaderandnowasabusinessowner.Byempowering people,webuildaleveloftrustandrespectamongsteach otherthatisalsoquitecentraltoourcompanyculture.My businesspartner,Matt,andIhavewantedtobuilda companythatmaybeonedaywecanleavetoourfamilies. Itisimportanttousthatitisself-sufficientandcanoperate autonomously
Whatkeyexperiencesandmilestonesinyour professionaljourneydoyoubelievehavebeen instrumentalinshapingyourcareerinbusiness?
Thereareavarietyofmomentsinmycareerthathavehad animpactonme.Evengoingbacktomysalesexperience beforeworkingindesign,thiswasveryeffectivein teachingmehowtobeclearinmycommunicationandhow tolistenandrespondtotheneedsofaclient.
ThemomentthatIconceptualizedtheSurgeforWater competition,Irecallthinkingthatthiscouldbeaverybig undertaking,butIwassoexcitedandinspired,thatitnever dauntedme.Combinedwithawonderfulteam,wehave beenabletosuccessfullycarryouttheeventfor10years now,havingmadeanimpactonhundredsofthousandsof peopleacrosstheglobe.
Alongmycareerpath,Ihavesetafewgoalsformyselfthat Ihavebeenabletoachieve.IwantedtowinYoung DesigneroftheYearandBestOfficeProjectoftheYearat theCIDawards.Iachievedthisin2014and2017, respectively.I'vehadtheambitionforyearstoonedayopen adesignstudio,andin2018,mybusinesspartnerandI openedSAYStudio.SAYhasgoneontowinseveraldesign awardsovertheyears.Mostrecently,in2023,we successfullyachievedanothermilestonebyopeningour firstofficeoutsideofthecountryinRiyadh,SaudiArabia.
Howdoyoustayinformedaboutcurrenttrendsand developmentswithinyourindustry,andhowdoyou incorporatethisknowledgeintoyourbusiness strategies?
Ihavealwayssaidthatdesigniswhereartmeetsscience. Whileitisbeautiful,itmustalsobefunctionalforittobea successfuldesign.Assuch,itisimportanttostayup-to-date withthelatestresearchinthefield.Istayinformedonthis througharticlesabouttheindustry,participationinevents,
,,
I don't believe in micromanagement, but rather empowering people to trust their ins ncts and to work effec vely with each other. This has always been my approach when I was a team leader and now as a business owner.
attendingtalksandalsoattendingdesignfairsbothlocally andinternationally.Ihavealwaysadvocatedforsustainable design;assuch,Ihaveactivelyworkedonsustainable projectsintheregionandmaintainedmyLEEDAP credential.
Howdoyoubelieveorganizationscanbettersupport andfostertheprofessionaldevelopmentofwomenin leadershippositions?
Itisinournaturetolooktothosewhohavealreadypaveda path.Ibelievethebestwaytosupportorfosterwomenin leadershipisbyprovidingexamplesofit.Therearemany women'sorganizationsinourindustry,withsomeofthe mosttalentedwomeninthefieldactivelyinvolvedinthem.
Besidesthis,itisimportantasawomantotrytohelp promotethewomenaroundyouthroughpositiveexamples andencouragement.Youcanhelpoutlineapathforthe youngergenerationsofwomen,butultimatelytheyhaveto bepreparedtowalkthatpathontheirown.Iwould recommendyoungerwomeninthefieldlooktoleadership developmentprograms,lifecoaching,andskill-building workshops.
Achievingawork-lifebalanceisoftenachallenge.How haveyoumanagedtobalanceyourprofessionaland personallives,andwhatadvicewouldyougivetoothers facingsimilarchallenges?
Twothingscometomindwhenrespondingtothisquestion: Thefirstisplanning.Ibecameamotherin2020,and
recentlyIhavealsobirthedtwins.Ifyoucandevelopand keepaschedule,thenyoucanfindtimeforalotofthingsin yourlife.Thesecondthingthatcomestomindissomething Iheardfromsomeoneelseyearsago:staypresent.When I'matwork,I'matwork,andalthoughmychildrenare alwaysonmymind,Ikeepmyfocusonthetaskathand andrememberthatIhaveanincrediblesupportsystemto helpmewithmykids.WhenI'mwithmychildren,I'm focusedonwhattheyneed.
Whatskillsandcompetenciesdoyouconsideressential forsuccessinthebusinessworldtoday,especiallyfor womenaspiringtoleadershippositions?
Themostimportantqualitytomeismyworkethic.Idon't believethattalentiseverenough.Alotofpeopleare talented.Youhavetohaveambitionandaworkethictobe successful.Youhavetohavesomethingthatfuelsyou,even whenyouhavebeendiscouragedorhavefailed.Both thingsarelikelytohappen,butthiscan'tbeenoughtostop youfrommovingforward.Ialsothinkthatempathyand confidenceareveryimportant.Beingabletorelatetoand connecttootherpeople,especiallyinourfieldasdesign consultants,iscrucialtobeingabletounderstandtheir problemsandhelpfindsolutionstothem.
Howdoyouseetheroleofbusinesses,andparticularly womeninleadership,incontributingtocorporatesocial responsibilityandsustainablepractices?
Womeninleadershipcaninfluencetheagendaofcorporate andsocialresponsibilitythroughtheirperspectivesand values,whichoftenleadtogreatergenderequality, diversity,andinclusion.Tosomedegree,thereisstilla genderbias,especiallywithincertainsectors,andassuch, womenhaveto,insomeways,workhardertobeableto provethemselves.Asaresult,severalfemaleleadersacross theworldtodayareconsideredsomeoftheforemost innovators.Theirinclusiveleadershipstylesquiteoften encouragemorecollaborationandcreativitywithin companies,whichhasledtothedevelopmentofdifferent solutionsforsocialresponsibilityandsustainability
Whatadvicewouldyougivetoaspiringleaderslooking tomakeanimpactintheretailindustry?
Iwouldencourageanyaspiringleadertofirstunderstand thedynamicsofthesectoriftheyaretryingtomakea difference.Iwouldalsoencouragethemtobeboldbut calculated.Tobeambitiousbutalsowise.Ihaveseenmany peoplewhothoughttheyknewasectorthoroughlyand wereguidedbyblindambition,onlytofail.It'salso importanttobuildagreatteamaroundyou,withashared commitmenttoagoal.Mostimportantly,staypassionate.If youdon'tlovewhatyoudo,what'sthepoint?
A Decade of Innovation, Events, and Enterprise Solutions!
Today,connectivityhasbecomeanalogoustolife itself.Fromthemomentwewakeuptothetimewe gotobed,wearesurroundedbyawebofconnectionsthatformourinteractions,ourwork,andourdaily routines.Butwhatif,suddenly,theseconnectionswereto vanish?Whatifwefoundourselvesinaworldwithout connectivity?
Imaginewakinguptoaworldwhereyoursmartphoneis nothingmorethanapaperweight,devoidoftheconstant streamofnotificationsandupdatesthathavebecomea stapleofmodernlife.Noemails,nosocialmedia,noinstant messaging—justsilence.Theinternet,onceavastrepositoryofinformationandentertainment,nowliesdormant, inaccessibletoall.
ThissimplethoughtservesasthefoundationofNikita Kandath'sjourney,aseasonedmarketerdirectingthe complexlandscapeoftechnologyinnovation.Asthe RegionalMarketingManageratCommScope,sheisno strangertothevolatiledominionofICTenterprisesolutions.Withnearlyadecadeofexperienceinherarsenal,her trajectoryinmarketinghasbeennothingshortofremarkable.
Nikita'sworkpathtookherthroughavarietyofprofessions afterreceivinghermaster'sdegree,fromeventplanningto negotiatingthecomplexitiesofthebankingindustry However,itwasthetechnologyindustry'sattractionthat drewherinandhelpedherlandhercurrentposition.
"Thetechnologysectorisalwaysatthecruxofinnovation andnewdevelopments,"reflectsNikita.It'sthisperpetual waveofadvancementthatfuelsherpassionandignitesher drivetobeattheforefrontofdigitaltransformation.For oversevenyears,shehasbeenastalwartinthetech industry,organizinginitiativesthatbridgethegapbetween innovationandimplementation.
Inaworldwhereconnectivityisnotjustaluxurybuta necessity,Nikita'srolebecomespivotal.Herstrategic shrewdnessandcreativeflairconvergetocraftcompelling narrativesthatresonatewithaudiences,drivingtheadoption ofcutting-edgesolutions.Butherjourneyismorethanjust aprofessionalpursuit;it'satestamenttothepowerof pliabilityandadaptabilityinaversatilesphere.
Join us as we explore her journey:
BuildingBetterNetworkswithCommScope
Duringthecompanybriefing,Nikitaexplainedthat CommScopeassistsbusinessesworldwideindesigning, constructing,andoverseeingtheirwiredandwireless networks.Withover45yearsofexperienceinnetworking, alongwith15,000globalpatentsandpatentapplications, CommScope'snetworkinfrastructuresolutionsaidcustomersinvariousways.Thesesolutionshelpboostbandwidth, optimizeexistingcapacity,enhancenetworkperformance andreliability,improveenergyefficiency,andfacilitate technologymigration.
CommScope'ssolutionsaredeployedindiversesettings, includinglargebuildings,venues,outdoorareas,data centers,buildingsofvarioussizesandcomplexities, wirelesscellsites,cableheadends,telcocentraloffices, airports,trains,andtunnels.Vitalnetworksacrosstheglobe relyonCommScope'sdependablesolutions.
CraftingEffectiveDigitalMediaCampaigns
Highlightingtheimportanceofidentifyingthetarget audience,theteamacknowledgesthediversenatureoftheir customerbase,whichcomprisesendcustomers,channel communities,andsystemintegrators.Toeffectivelyengage withthesedistinctsegments,theteamcustomizestheir digitalcampaignsaccordingly Theirapproachinvolves deliveringtechnicalcontenttospecificaudienceswhile providinginformativecontenttoothers.
Oncetheaudienceisdefined,Nikita’steamexplores variousdigitalchannelstounderstandcustomerbehavior online.Theyemployanomnichannelapproachtoreach thesecustomerseffectively.Keyperformanceindicators (KPIs)arenotonlybasedonengagementsandimpressions butalsoonthenumberofopportunitiesinfluencedfroma revenuestandpointthroughtheircampaigns.
SuccessfulSocialMediaCampaign
Nikitasharesexamplesofsuccessfulsocialmediacampaignactivationsshe'soverseen.Sheexplains,"Weaimed toencouragemoreenrollmentinourcompany'straining academycourses,especiallyamongthetechnicalcommunity."Toachievethisgoal,theycollaboratedwitha distributortolaunchasocialmediacompetition.The competitionincentivizedparticipantstocompletethe highestnumberofcourseswithinamonth.Thisinitiative generatedsignificantexcitement,motivatingparticipantsto enrollinatleastfivecoursestoqualifyforthecompetition.
Ultimately,thecampaignnotonlyincreasedcourse enrollmentbutalsoenhancedthetechnicalskillsof participants,contributingtothecompany'sgrowthinthe longterm.
ApproachtoStayingCurrent
Ineveryindustry,includingdigitalmarketing,Nikita illustrateshowimportantitistokeepupwithdevelopments.Shedescribeshowshekeepsonestepaheadofthe competitionbyconsistentlyreadingpublications,industry reports,andotherwebsites.Tofurtherimproveher comprehensionofthedigitalscene,shealsogoesto pertinentevents.Inordertoallowtheexchangeofideas andlearnfrombestpracticesthataregraduallyadopted,she emphasizesthesignificanceofkeepingupanetworkof industrypeers.
CreativeContentinMarketing
Inordertopreserveconsistencyinmarketinganddigital assetsacrossplatforms,Nikitaemphasizesthesignificance offollowingbrandrules.Thebusinessguaranteesa consistentmessageinallcommunicationsbyadheringto theserules.Shenoteshowimportantuniquematerialisto improvingalready-existingdesignsandformats,which helpssetthebusinessapartfromrivals.Asaresult,the businessalwayslooksfornewandcreativewaystocreate andmarketcontent.
ATeamApproach
Whentakingondifficultmarketingassignments,Nikita demonstratesthevalueofteamwork.Accordingtoher explanation,theirmethodologyentailscollaboratingclosely withalocalsalesteamandresearchteamtoidentifythe targetdemographicforeverycampaign.Sheadmitsthatit canbedifficulttogetpermissionforinnovativecontentthat promotestheirtechnology,especiallywhenmanagementor leadershipobjects.
Tonavigatethisobstacle,Nikitaadvocatesfortransparency andearlyinvolvement.Bysharingthecampaignplanwith theteamfromtheoutset,theycansecurebuy-inand proceedsmoothly.Sherecountsinstanceswhereprojects faceddelaysduetomanagementpushback,butthey overcamethesechallengesbypresentingasolidbusiness casefromthestartandinvolvingcross-functionalteams throughouttheprocesstopreventfuturehurdles.
MarketingPriorities
Throughcontentsyndicationeffortsandattendanceat industryevents,Nikitapromotestheimportanceofdemand generation,ROI,andopportunityinfluenceastoppriorities. Throughtradeshows,socialmediacampaigns,andother digitalinitiatives,theteamalsoregularlyevaluatesbrand awarenessintermsofengagement,impressions,and conversionrates.
CollaborationintheTechSector
Inordertoprovidecorrectinformationtotheintended audience,Nikitahighlightsthevalueofteamworkinthe technologyindustryandthenecessityofcollaborating closelywithotherdepartments.Tounderstandregional trendsandanalyzemarketreports,collaborationusually entailsworkingintandemwiththeGlobalStrategyteam. Afterthat,workingintandemwiththelocalsalesteam facilitatescomprehendingtheneedsanddesiresofthe market.Lastly,sheworksintandemwiththeProduct MarketingLeadtocreatecontent,makingsureeverything isinlinebeforelaunchingcampaignstoreachthetarget demographic.
Elevating Voices Across Every Level of
Amongthevariousdimensions ofdiversity,therepresentation ofwomenatalllevelsof leadershipisacrucialaspectthat demandsattention.It'snotjustabout fulfillingaquotaortickingoffa checkbox;it'saboutfosteringan environmentwherewomen'svoicesare notonlyheardbutvaluedandacted upon.
"Weneedwomenatalllevels, includingthetop,tochangethe dynamic,reshapetheconversation,and makesurewomen'svoicesareheard andheeded,notoverlookedand ignored."Thisstatement,resonating withtheessenceofgenderdiversity, underlinesthenecessityofwomen's representationinleadershippositions. Itemphasizesthesignificanceoftheir perspectives,experiences,andinsights inshapingorganizationalstrategies, policies,andcultures.
Theimperativeforwomen'sinclusion inleadershiprolesextendsbeyond mererepresentation.It'sabouttapping intoadiversepooloftalent,leveraging variedviewpoints,andfostering innovationandcreativitywithin organizations.Researchhas consistentlyshownthatdiverseteams outperformhomogeneousones, bringingamultitudeofperspectivesto thetableandenablingmore comprehensiveproblem-solvingand decision-makingprocesses.
Havingwomeninleadershiprolesisn't justbeneficialforwomenthemselves; it'sadvantageousfortheentire organization.Whenwomenare empoweredtoleadandcontribute meaningfully,itcreatesarippleeffect thatpositivelyimpactsemployee morale,engagement,andoverall organizationalperformance.Moreover, itsendsapowerfulmessageaboutthe organization'scommitmenttodiversity,
equality,andinclusion,whichcan enhanceitsreputationand attractivenesstobothemployeesand customers.
Oneofthekeychallenges organizationsfaceinpromotinggender diversityinleadershipisovercoming thebarriersandbiasesthatexistwithin thecorporateculture.Historically, manyindustrieshavebeenmaledominated,withentrenchednormsand practicesthatfavormenand marginalizewomen.Breakingthrough thesebarriersrequiresaconcerted efforttochallengeexistingmindsets, addressunconsciousbiases,andcreate inclusiveenvironmentswhere everyonehasequalopportunitiesto thriveandsucceed.
Leadershipdevelopmentprograms, mentorshipinitiatives,anddiversity trainingareessentialtoolsfor promotingwomen'sadvancement withinorganizations.
Theseprogramsnotonlyprovide womenwiththeskills,resources,and supporttheyneedtoexcelbutalso helpcreateapipelineoffuturefemale leaderswhocancontinuetodrive positivechangewithintheir organizationsandindustries.
Inadditiontointernalefforts,external factorssuchasgovernmentpolicies, industrystandards,andsocietal expectationsalsoplayacrucialrolein shapingthelandscapeofgender diversityinleadership.Legislative measuressuchasquotasand affirmativeactionpoliciescanhelp accelerateprogresstowardsgender paritybymandatingminimumlevels offemalerepresentationoncorporate boardsandexecutiveteams.
Furthermore,organizationscan proactivelypromotegenderdiversity byadoptingtransparenthiringand promotionpractices,conductingpay equityaudits,andestablishing
mechanismsforreportingand addressinginstancesofdiscrimination andharassment.Byprioritizinggender diversityasastrategicimperative, organizationscancreateamore inclusiveandequitableworkplace wherewomenfeelvalued,respected, andempoweredtoreachtheirfull potential.
Thebenefitsofhavingwomenin leadershippositionsextendbeyondthe confinesofthecorporateworld. Studieshaveshownthatcompanies withdiverseleadershipteamsare betterpositionedtounderstandand meettheneedsofdiversecustomer bases,resultinginimprovedcustomer satisfaction,loyalty,andfinancial performance.Moreover,having womeninpositionsofinfluenceand authoritycanserveasapowerful catalystforsocialchange,challenging traditionalgenderrolesandstereotypes andinspiringfuturegenerationsof
womentopursuetheiraspirationsand ambitions.
Inconclusion,theimportanceof havingwomenatalllevelsof leadershipcannotbeoverstated.Itis notjustamatteroffairnessorequality; itisastrategicimperativethathasthe potentialtodriveorganizational performance,fosterinnovation,and createmoreinclusiveandequitable societies.Bychampioninggender diversityandempoweringwomento lead,organizationscanunlockthefull potentialoftheirtalentpoolandcreate abrighterandmoreprosperousfuture forall.
Blending Artistry and Business Acumen to Create Timeless Fashion!
Highschoolisatimewhenwestarttoshapeour
identitiesanddefineourgoalsforthefuture. Whetherit'saspiringtobecomeadoctor,an artist,anentrepreneur,orasocialactivist,ourdreams serveasguidingstarsthatilluminateourpathsforward. Theyprovideuswithpurpose,motivation,andasenseof directionamidtheuncertaintiesofadolescence.
Butasweembarkonthejourneyofadulthood,it'seasy tolosesightofourdreamsamidstthedemandsofdaily life—academicpressures,careerexpectations,financial responsibilities,andpersonalchallenges.Theroadto realizingourdreamsisrarelylinear;it'softenfraught withdetours,obstacles,andmomentsofself-doubt.But Snehadidn’tletthathappen.Sheprovesthatpassionand determinationcanturndreamsintoreality."IamSneha Milan,FounderandDesignerforSnehaMilan Couture,"sheproudlydeclares.Growingupsurrounded byart,withherfatherbeinganartist,Sneha'spassionfor creativitybloomedearly.Despitepursuingadegreein BusinessAdministrationfromWilfridLaurierUniversity, herloveforfashionanddesignneverwaned.
"Inhighschool,Itookacoupleoffashionandart coursesaselectives,"Snehashares."LittledidIthink thatahighschooldreamwouldcometrue."After graduation,shefoundherselfinthecorporateworld, workingforanITconsultingfirm.However,herheart
remainedtetheredtotheworldoffashion.Itwasin2017 thatsheseizedtheopportunitytoblendhereducationwith herpassion."Isawanopportunitytostartmyfashionlabel, andIjumpedonitrightaway,"sherecalls.With unwaveringdeterminationandadedicatedteaminIndia, SnehaMilanCouturewasborn.
Today,Sneha'sdesignsgracetherunways,captivating audienceswiththeireleganceandsophistication.Each piecereflectsheruniqueblendoftraditionalcraftsmanship andcontemporaryflair.Fromintricatelyembroideredsaris tomodernsilhouettes,SnehaMilanCouturecelebratesthe timelessallureofIndianfashion.
Asshecontinuestocarvehernicheintheindustry,she remainscommittedtohervisionofcreatingwearableart thattranscendsboundaries."Bringingbothmyeducation andpassiontogetherhasbeenafulfillingjourney,"she reflects.Indeed,herstoryservesasaninspiringreminder thatwithpassion,perseverance,andadashofcreativity, dreamscanindeedbecomeareality
Let us explore her insightful expedition:
DoodlingforFashionEntrepreneurship
Sneha'spassionfordoodlingandcreatinggeometric patterns,particularlyintheformofMandalaart,hasalways beentherapeuticforher.Shecouldspendhoursengrossed insketching,oftenfindinginspirationintheintricate embroideryadorningethnicIndianwearlikelehengasand sarees.
HerfascinationwithIndianclothing,whichoftenmirrors thepatternsfoundinMandalaart,sparkedaninterestin combiningfashiondesignwithherartistictalents.She envisionedsketchingMandala-inspiredembroideryonto garments,addingauniquetouchtotraditionalIndianattire.
Theallureofembroidery,withitsendlesscreative possibilities,solidifiedSneha'sdesiretopursueacareerin fashiondesign.However,shesoonrealizedthatstartingher labelandbusinesswouldrequiremorethanjustsketching designs.
Whentheopportunitypresenteditself,Snehajoinedforces withhercousin,whoownedaboutiqueinHyderabad, India.Leveraginghercousin'snetworkofartisansand tailors,shebegandesigninggarmentsforfamilyand friends,graduallybuildingherbrandfromthegroundup.
AFusionofCulturalInspirations
SnehaMilanCoutureisrenownedforitsdistinctfusionof traditionalandcontemporaryelements,offeringa captivatingaestheticthatreflectsSneha'sdiversecultural background.BornandraisedintheMiddleEastuntilhigh school,shethenmovedtoCanada,enrichingher perspectivewithatapestryofculturalinfluences.
WhenaskedtodefinetheaestheticofSnehaMilanCouture, sheemphasizesherIndianoriginwhileacknowledgingthe profoundimpactofherupbringingintheMiddleEastand hersubsequentimmersioninCanadianculture.Eachof theseenvironments,sheexplains,contributesitsown uniquebeautytotheworldoffashion,fromclothingstyles tointricateembroidery.
Snehaattributesherabilitytoseamlesslyblendcultural elementstoherrichexperiencesacrossdifferentcountries. Havingbeenexposedtodiversecultures,shefinds inspirationinthevariedclothingtraditions,embroidery,and stylesencounteredalongherexpedition.Sheconsiders herselffortunatetohaveexperiencedsuchcultural diversity,asitcontinuallyfuelsherdesigningprocessand ignitesherimaginationwithfresh,innovativeideas.
CraftingExquisiteDesigns
Sheexemplifiesherdesignprocess,emphasizingthe importanceofmaintainingafreshperspectiveand harnessingacontinuousflowofcreativeideas.From envisioningnewcreationstooverseeingtheirmeticulous execution,Sneha'sexplorationischaracterizedbyprecision andinnovation.
Witheachnewdesignendeavor,Snehaapproachesher workwithaclearmind,allowingideasforembroideries anddesignstofloweffortlessly.Shemeticulouslyoutlines thesilhouetteofthegarment,whetherit'sagown,lehenga, jumpsuit,saree,orauniquecombinationthereof.This initialconceptualizationsetsthestageforthesubsequent stagesofhercreativeprocess.
Oncethedesignoutlineisfinalized,shetransitionsto sketchingtheintricateembroiderypatterns.Whether drawinginspirationfromnaturewithfloralmotifsor embracinggeometricprecision,Sneha'ssketchescapture theessenceofhervision.Shecarefullyselectsthe embroiderytechniquesbestsuitedtobringherdesignsto life,rangingfromthreadworkandcutdanatosequins, zardozi,andstones.
WhileSneha'screativevisionsetsthefoundationforher designs,sheacknowledgestheinvaluablecontributionsof hertalentedteamofartisansinIndia.Workingin collaborationwiththeseskilledartisans,sheentruststhem withtransformingherdesignsketchesintotangible samples.Throughmeticulouscraftsmanshipandattentionto detail,Sneha'sartisansbringhercreativevisionstofruition, ensuringthateachpiecemeetsherexactingstandards. Throughoutthedesign-to-executionprocess,Sneha'steam inIndiaplaysapivotalroleincoordinatingandmanaging thevariousstepsinvolved.Theirexpertiseanddedication serveasthecornerstoneofSneha'ssuccess,facilitating seamlesscollaborationandefficientprojectexecution.
Inaddition,therearealotofpiecesthatareCanadianmade,withself-embroideredfabrics,andIworkalongside myCanadianteamtohavethosemeticulouslyexecuted, highlightsSneha!
GlobalFashionWeeksforFutureAspirations
Snehasharedherexcitement,stating,"Yes,wehavebeena partoftheParisandNewYorkFashionWeeksandare hopingformorein2024."Sheexpressedjoyinshowcasing herculturethroughherdesignsonsuchglobalplatforms. Preparationfortheseshowsinvolvesmeticulousplanning, startingwithconceptualizingthecollection'stheme.Forher NewYorkshowcase,shecuratedacollectiontitled"Close toNature,"incorporatingelementslikeleavesandflowers toconveyanaturalaesthetic.Incontrast,herParis collection,named"OneLife,"servedasapoignant reminderfortheaudiencetoliveauthentically.Boldcolors, vibrantpatterns,anduninhibitedcreativitydefinedthis collection,mirroringthefreedomsheadvocatesforinlife.
Oncethethemeisfinalized,Snehaembarksonsourcingthe perfectfabricstobringherdesignstolife.Organizationand meticulousplanningareparamount,especiallywhen preparingforsuchsignificantevents.Sheemphasizedthe importanceofcoordination,hardwork,anddedication, particularlyevidentinorchestratingpost-showphotoshoots. Reflectingonherexperiences,sheacknowledgedthe invaluablelessonslearnedandexpressedadesireto leveragethisknowledgeforfuturegrowth.Withaspirations tocontinueparticipatinginprestigiousfashionevents, Sneha'sexperienceembodiesresilience,creativity,and unwaveringdedicationtohercraft.Thecollections showcasedinthesefashionweeksweremeticulously craftedbothinCanadaandIndia.
EmbracingDiversityinFashion
WhenaskedaboutthediverseclientelethatSnehaMilan Couturecatersto,sheillustratestheinclusivityofher brand.Sheexplainsthatherdesignsappealtoawiderange ofindividualswhoappreciateheruniquestyleanddiverse offerings.Hercollectionsencompassbothmen'sand women'swear,blendingmodernandtraditionalelements. SheclarifiesthatherbrandisnotlimitedtoIndianethnic wearbutalsoincludesgownsandsuitsformen,reflecting thebrand'scommitmenttoversatilityandinclusivity With suchadiverserangeofofferings,SnehaMilanCouture welcomesclientsfromallbackgroundswithoutboundaries.
Reflectingonmemorablecollaborationsorprojectsinher career,sheexpressesgratitudetoallthosewhohave partneredwithherthusfar.Eachcollaborationholdsa specialplaceinherheart,andsheextendsherheartfelt thankstoeveryoneinvolved.Furthermore,sheishopeful formanymoreexcitingcollaborationstocome,enriching herstoryintheworldoffashion.
ApproachtoConnectingwithHerAudience
Ineverybusinessendeavor,Instagramservesasapivotal platform,andSnehaacknowledgesitssignificantrolein marketingandshowcasingherdesignsanddesignprocess. UtilizingInstagram,shekeepsheraudienceinformedabout newdesigns,providingthemwithaglimpseintoher creativecourse.Fromunveilingfreshcollectionstooffering behind-the-scenesinsightsintoprominentfashionevents, sheleveragesInstagram'svariousfeaturestomaintaina strongconnectionwithherfollowers.
Consistentlysharingupdatesthroughregularfeeds, engagingstories,andcaptivatingreels,Snehaactively interactswithheraudience.However,sherecognizesthat socialmedia,includingInstagram,offersaplethoraof opportunitiesforengagementandgrowth.Eachday presentsalearningopportunity,andsheremainscommitted toexploringnewavenuesforconnectingwithheraudience andexpandingheronlinepresence.
ChallengesandCelebratingMilestones
Stayingrelevantisaperpetualchallenge.Sneha understandsthischallengealltoowell.Tomaintain relevanceamidstever-evolvingtrendsandaudience preferences,sheemphasizestheimportanceofinnovation whilestayingtruetoone'suniquestyle.
40 Under 40: Celebra ng Influen al Women
Accordingtoher,thekeytoremainingrelevantliesin consistentlygeneratingfreshideasanddesigns.Despite thepresenceofnumeroustalenteddesigners,shebelieves inthepowerofbeliefinone'screations,coupledwith relentlesshardworkandpersistence.Byadheringtoher distinctivestyleandunwaveringconfidenceinher creations,shehassuccessfullycarvedanicheforSneha MilanCoutureinthefashionindustry.
Reflectingonherillustriouscareer,Sneharecountssome ofherproudestmomentsandachievementswithSneha MilanCouture.Amongthesestandoutmomentsisthe opportunitytoshowcaseherbrandatprestigiousglobal eventssuchasParisandNewYorkFashionWeek.For her,participationintheserenownedfashionweeksnot onlyelevatedherbrand'svisibilitybutalsomarked significantmilestonesinherexperienceasadesigner. Notably,theseexperienceswerenotonlyherdebut showsbutalsoservedasaffirmationsofhertalentand dedication.
Additionally,seeingherdesignsgracethepagesof esteemedpublicationslikeVogue,Elle,andGlamour standsasatestamenttoherimpactandinfluenceinthe fashionworld.Therecognitionandvalidationreceived fromtheseprestigiousmagazinesarecherishedmoments thatreinforcehercommitmenttoexcellenceand innovation.
GlobalExpansioninLuxuryDesign
Snehaexpressedwithenthusiasm,"Theaimisto establisharobustglobalpresence."Withafocusonthe luxurydesignerindustry,herobjectiveistopositionher brandasbothaffordableandluxurious.Shehintedat excitingnewprojectsandupcomingcollaborations, promisingtosharemoredetailswithheraudienceonce theywereformalized.Anticipateaflurryofnew developments,includingafreshcollection,inthe pipeline.
WisdomforEmergingFashionDesigners
Snehaunderscorestheimportanceofhardwork, persistence,andfollowingone'sdreamsforaspiring fashiondesigners.Accordingtoher,onceindividuals committopursuingtheirdreams,pathsnaturallybeginto unfold.
The most successful entrepreneurs I know are op mis c. It’s part of the job descrip on.
Tanvi Pawar Director of Opera ons and Marke ng HadronGBS
Probing Career Transitions, Problem-Solving, and Business Growth in the IT Services Sector!
Formanyofus,thethrilloffacingchallengesheadonandmakingmeaningfulcontributionsto organizationalsuccessiswhatdrivesustopushthe boundariesofwhat'spossible.Everyencounter,every obstacle,andeveryvictorypresentsanopportunityfor growthandself-discovery.It'sajourneyfilledwithtwists andturns,highsandlows,butonethatultimatelyleadsto personalandprofessionaldevelopment.
"Nothingencouragesmemorethanmeetingnewpeople, solvingproblems,andcontributingtotheoverallgrowthof abusiness,"Tanviasserts.DirectorofOperationsand MarketingatHadronGBS,TanviPawar,capturedthe spiritofhermultifacetedcareerpathinthesefewsentences.
Since2012,Tanvihasbeenaprominentfigureinthe marketingfield,havingworkedacrossdigitalagencies, startups,media,andnow,theITindustry.In2022,she venturedtoDubai,eagerlycultivatingtheprovinceofIT services.AtHadronGBS,herstrategicthinkingand leadershipskillshaveelevatedhertothepositionof OperationsandMarketingHead.Herdriveforinvention andefficiencyintheITsectormotivateshertopursuenew avenuesforgrowthandenhancement.Withaproven historyofsuccessacrossvarioussectors,sheisprimedto makeasignificantimpactinthevitalizingsectorof enterprisesolutions.
Herjourneyservesasanexampleforaspiring professionals,showcasingthepowerofadaptabilityandthe willingnesstoembracechange.Asshecontinuestodrive positivetransformationintheITsector,Tanvi'sstory remindsusthatwithperseveranceandvision,anythingis possible.
Join us in celebrating her remarkable journey from marketing maven to IT innovator, and discover how her unique blend of skills and experiences is shaping the future of technology-driven business solutions!
TransformingEnterpriseManagement
Explainingtheinception,sherevealedthattheideabehind HadronGBSstemmedfromthevisionofaccomplished solutionarchitectleadersintheindustry.Recognizingthe necessitytoelevateclientservicestandardswithrobust support,theircollectiveexperienceledtotherealization thatinnovationwasessentialtomakingasignificantimpact inanITmarketalreadydominatedbyestablishedgiants. Positioningitselfasanenterpriseservicesmanagement company,HadronGBSemergedasatrailblazer,addressing thedailyIToperationsanddigitaltransformationneedsof numerousclientsacrossdiverseindustries.Thecompany standsasatestamenttoitscommitmenttodelivering cutting-edgesolutionsanddisruptingthemarketinaway thatalignsseamlesslywithclients'evolvingrequirements.
AtHadronGBS,thebeliefinharnessingtheimmensepower oftheuniverse'sfundamentalforcesandtranslatingitinto theveryessenceofthebusinessisdeeplyingrained.Justas theHadronisanintegralpartofoneofthestrongestforces intheuniverse,itaimstomakeitspresencefeltasa formidableentityintheworldofEnterpriseService Management,OperationManagement,andbeyond.Guided byastrongbeliefinthepoweroffundamentalinteractions, thecompanyunderstandsthatcore-levelinteractionsare whatdrivethecreationofexceptionalcustomer experiences.Theseinteractionsarenotjustapartof HadronGBS'sethos;theyareattheheartofitsexistence. Withacoretechnicalteamboastingmorethan15yearsof experienceinEnterpriseServiceManagement,Operation Management,andothernichetechnologies,thecompany
40 Under 40: Celebra ng Influen al Women in Business
bringsawealthofknowledgeandexpertisetothetable, makingitwell-equippedtonavigatethecomplexandeverevolvinglandscapeofITandotherLOBservices.
HadronGBSisthebrainchildofacollectiveofEnterprise Architectswithdiversetechnologicalbackgrounds,united byasharedvisiontorevolutionizeITandnon-IT operations.Thecompany'sjourneybeganwithasimpleyet powerfulidea:toenhanceuserexperiencesandstreamline operationsthroughfocusedexpertiseandinnovative solutions.
Theinceptionstoryisoneofpassion,collaboration,anda relentlesspursuitofexcellence.Theneedforaholistic approachtoenterprisemanagement,encompassingbothIT andnon-ITfunctionsseamlessly,wasrecognized.Withthis inmind,thecompanysetouttocreateacompanythatnot onlydeliverscutting-edgesolutionsbutalsotransformsthe wayorganizationsoperate.HadronGBSpridesitselfonits expertiseinarangeoftechnologies,includingDevOps, ESM,ITOM,SalesForce,ERP,andRPA.Thisdiverseskill setallowsthecompanytooffercomprehensivesolutions tailoredtotheuniqueneedsofeachclient.
CollaborativeApproach
Inherleadershipstyle,Tanviemphasizescollaborationand adaptability,promotingopencommunicationandaculture ofcontinuouslearning.Afoundationofherapproachis nurturingtalentthroughmentorship,whichcontributesto bothteamandorganizationalsuccessintheversatile businesslandscape.
CareerShapingMoments
Inreminiscingonhercareer,Tanviliststhesignificant eventsandturningpointsthathavemoldedherpathin business.Overhercareer,shehashandledkeypositionsin mediasalesforwell-knownwebsiteslikeTheTimesof Indiaandotherinternationalmediaconglomerates.She continuedtoflourishwhenshemovedintoITServicesasa Director,honingherleadership,flexibility,andstrategic insight.Herpathinthefast-pacedworldofbusinesshas beensignificantlyimpactedbytheselife-changing encounters.
KeepingUpwithIndustryTrends
Forher,keepingupwithmarketdevelopmentsiscrucial. Tanvidoesthisthroughattendingconferences,networking withspecialists,androutinelyreadingtradeperiodicals.
Incorporatingthisknowledgeintocorporateplansis essentialforpromotinginnovation,makingquickdecisions, andguaranteeingthatsolutionsfollowthemostrecent developmentsinthesector
CareerDevelopmentAccelerators
Acknowledgingthatmentorshavebeenextremely importanttoherprofessionaldevelopment,Tanvihighlights HadronGBSChairmanandMDBinitaVermaprovides insightfuladvicethathelpsherovercomeobstaclesand cometowisejudgments.Herbackgroundisaninspiration, promotingdevelopmentonpersonalandprofessional levels.Furthermore,hersuccessinthecorporatesphere maybeattributedinlargeparttotheguidanceshereceives, whichhasplayedacrucialroleinmoldingherleadership style.
StrategiesforOrganizationalSupport
Suggestingthatorganizationscanbettersupportwomenin leadershippositions,Tanvistressestheimportanceof implementingfairpolicies,mentorshipprograms,and transparentpathsforprofessionalgrowth.Creatingan inclusiveculture,providingleadershiptraining opportunities,andaddressingbiasesareessentialsteps towardachievingthisgoal.Opencommunicationand recognizingthechallengeswomenencounterfurther contributetofosteringasupportiveworkenvironment.
ChampioningWomeninLeadership
Herstatementwasreinforcedwhenshenotedthat HadronGBS,beingawomen-ledbusiness,isfosteringa corporateculturethatencourageswomeninseniorpositions inIT,operations,andmanagement.Assuch,itisamodel forpositivecompanycultures.Companiesshouldprovide equalchancesfortoppriority,mentorshipforfemale leaders,andprejudicecorrectiontocreateaculturethat supportsdiversityandinclusion.Acompanythatvaluesand encourageswomeninleadershiprolesisfacilitatedbyopen communication,flexibleworkpolicies,andrespectfor variedopinions.
KeystoSuccessinTeamLeadership
Hersuccesswasfueledbyherabilitytoembracechange, embracevariedideas,andadvocateforopen communicationamongtheteammembers.Tanvialso createdanenvironmentthatwasconduciveto experimentation.Hersecretsauceisherabilitytopivot
tacticsquickly,grabnewpossibilities,and expertlyguidetheteamthroughdifficult situations.
NavigatingWork-lifeBalance
"Juggling work and life can be tough, but I've found my balance by saying no when needed, focusing on what matters, and letting go of the rest," Tanvisays.Shecontinuesbyillustrating thevalueofcommunicationandbeingclear aboutyourpriorities.Remembertosetaside timeonyourcalendarforyourself.It'saneverendingmovement,butfindingthatsweetspot makesallthedifference.
AFocusonWomeninLeadership
Asawomanaimingforthetop,shestates, "To rock the business world, especially as a woman aiming for the top, you need killer communication, adaptability, resilience, and mad collaboration skills. Think strategically, master emotional intelligence, and never stop learning. Embrace innovation, build a diverse network, and own the game in handling change with confidence. That's your recipe for leadership success."
DrivingCorporateSocialResponsibility
Tomakebusinessessustainableandsocially conscious,Tanvipromotesthatwomen executivespavethewayinthisregard.They lendanairofmoraldecision-making,civic engagement,andenvironmentalstewardship. Theysteerfirmstowardethicalbehaviorand spearheadinitiativesthatbenefitsociety.Under theirleadership,businessestransforminto acceleratorsforimprovement,improving everyone'squalityoflife.
WordsofWisdom
"For aspiring leaders eyeing the retail industry, my advice is simple yet powerful: understand your customers deeply, stay ahead of industry trends and foster a team culture that values customer satisfaction," sharesTanvi!
