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Magazine

DROPPING POINTS Branches: • Langata

• Kahawa West

• Limuru

• Ongata - Rongai

• Kerugoya

• Kiambu

• Nyahururu

Branches: Machakos town • Pioneer • Express • Masaa

Mlolongo town • Highway • Mtaani Emali branch Tala branch

2

Branches:

• Kitengela

• River Road

• Kajiado

• Mfangano

• Mwea

• Tala

• Eastleigh Section 3

• Tom Mboya

Branches: • • • • • •

Kisumu Ongata Rongai Utawala Pipeline Donholm Tassia

PMS 143

PMS 285

Do not take measurements from this drawing: All measurements must be checked during work.

• Thika Branch • Thika Branch • Embakasi Branch INSIGHT | MARCH - MAY, 2015 • MeruCONSUMER & Maua Branches

Logo concept Logo 6.4

2

STRATEGY • DESIGN • COMMUNICATION • MANAGEMENT

© JosDeVries The Retail Company BV

INSIGHT CONSUMER | EDITION 05

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S 143

S 285

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MAGAZINE

Your home of value!

OUR CONSUMER MAGAZINE COMING UP The Magazine Brief: The Choppies Shoppers Magazine will be published every Quarter and distributed to our loyal customers who have our loyalty cards and those who are potential clients on our network in our eight branches as follows:      

Kondele Branch - KSM Dubai Branch - KSM Swan Centre Branch - KSM Oginga Odinga Branch 1 - KSM Oginga Odinga Branch 2 - KSM Bungoma Branch

* Nakuru Branch * Kericho Branch * Kisii Branch *Tom Mboya Branch - NBI * Mfangamano Branch – NBI

Our Target visibility is about 5,000 shopper and readership of the magazine shall be three times the number – that is 15,000 readers are expected to read each magazine and its content will range from Issues affecting the society currently from Financial, Property, Education, healthcare and brand awareness among other.

Our Rate card

Our rate card is very attractive to our suppliers as follows   

Back Page Inside Front/Back Inside Pages

- Kshs.140,000/= - Kshs.120,000/= - Kshs. 100,000/=

*Half Page - Kshs.70,000/= *Quarter Page - Kshs. 50,000/= *Front Banner Strip - Kshs .50,000/=

The above rates Excludes Agency commissions/fees and VAT @ 16%.

To advertise on the upcoming magazine kindly contact our Project Team as follows:Choppies: Marketing Manager xxxxxxxxx Email: info@choppies.co.ke

OR

Insight Publication: Project Director Mr. Titus Korir: 0780 350 690 Email: tkkorir@insightgroup.co.ke INSIGHT CONSUMER | EDITION 05

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Connecting Businesses

ad specs FOR ALL INSIGHT PUBLICATIONS – RETAIL, HOTELIER & CONSUMER • Ready material should be delivered according to the specified sizes.

• Ads must be sent as an Open File & High-Resolution (300dpi) • Material should be in the following applications: ¯ Adobe Photoshop EPS ¯ Adobe PDF ¯ Create outlines on fonts or alternatively save fonts separately for ads created in Adobe Illustrator & Adobe InDesign ¯ All colour ads/images/pictures should be saved in EPS format CMYK separated

INSIGHT RETAIL | FEBRUARY - APRIL, 2015

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EDITION 03 | APR - JUN, 2015

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ISSN 2305-5561

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ABOUT BLEED When any item is required to run up to or over the side of the page, it is necessary to extend it by at least 3mm beyond the normal trim size of the page. This is to allow for a 3mm margin of error when the printers trim the final book, and will prevent any un-printed white paper showing around the edge of the page. Please be careful to ensure bleed is included on your final print-ready PDF.

Innovation in Retail

HOTELS | CAMPS | RESORTS | RESTAURANTS & LODGES RESOURCE MAGAZINE

ad specs

ABOUT LIVE MATTER ‘Live matter’ is any text or image that is necessary to be seen on the final advertisement. It is recommend-ed these items are placed at least 5mm–inRETAIL,HOTELIER from the edge FOR ALL that INSIGHT PUBLICATIONS & CONSUMER of the normal trim area (more on the sides going into the spine) to prevent them being trimmed out should the final book be slightly inaccurate.

• Ready material should be trim delivered according to the specified sizes.

• Ads must be sent as an Open File & High-Resolution (300dpi)

DELIVERY • Material should be in the following applications: • On CD/DVD, delivered to Photoshop the publisher’s ¯ Adobe EPSoffices. Please ensure discs are clearly labelled with the¯ name the final advertiser (ie not an agency/design firm AdobeofIllustrator EPS name). ¯ Create outlines on fonts or alternatively save fonts separately for ads created in InDesign • Via Email - design@insightretails.com / info@insightretails.com ¯ All colour ads/images/pictures should be saved in EPS format CMYK separated • Web transfer – www.wetransfer.com

Adobe Illustrator & Adobe

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ABOUT BLEED When any item is required to run up to or over the side of the page, it is necessary to extend it by at Edition 01 | MARCH - MAY, 2015 least 3mm beyond the normal trim size of the page.

This is to allow for a 3mm margin of error when the printers trim the final book, and will prevent any unprinted white paper showing around the edge of the page. Please be careful to ensure bleed is included on your final print-ready PDF. ABOUT LIVE MATTER ‘Live matter’ is any text or image that is necessary to be seen on the final advertisement. It is recommended that these items are placed at leastInsight 5mm in from Shoppers’ the edge of the normal trim area (more on the sides going into the spine) to prevent them being trimmed out should the final book trim be slightly inaccurate.

STRIP

210mm X 41mm

CONTACT DETAILS Email: info@insightretails.com Tel +254 .725. 350 690 0735 350 690 4

INSIGHT CONSUMER | EDITION 05

INSIGHT CONSUMER | EDITION 05

5

’ CONVENTION

3RD EDITION

2017

DATE: 14TH - 15TH DECEMBER, 2017 VENUE: Nairobi TIME:

Sponsors include:-

0900hrs to 1700hrs

EVENT THEME: Retail Standards, Security, Training & Technology Trends SPEAKERS: It composes the Top CEOs from the industry who have run their institutions successfully for the past decade.

WHO SHOULD ATTEND / DELEGATES Any senior retail professionals - Directors / Owners, Managers or Supervisors of any kind of retail outlet.

WHY ATTEND: The Retail Forum gives the opportunity to: Ÿ The Global benchmark of retail trends overview. Ÿ Meet potential new product & service providers. Ÿ Listen as well as directly contributing to industry trends by participating in the forum. Ÿ Develop your personal network amongst industry peers.

Our unique annual event will ensure that the service provider meets the delegates/retailer in one-to-one forum where they can share industry best practice cum networking.

REGISTRATION ONLINE

BOOK TODAY...! www. insightretails.com

Fees Payable: Kshs. 2,000/= For Retailers Payable in Advance

by M-PESA Only Till No. 787604 (Insight Group) For Suppliers/Solution providers please contact the office for more details.

BROUGHT TO YOU BY:-

For more information call +254 725 350 690 / 735 350 690 +254 20 440 2431 Email: events@insightretails.com MEDIA PARTNER

...among others 6

INSIGHT CONSUMER | EDITION 05

NORTH RIFT 19TH FEB ‘15

09 08 10

UPCOMING EVENTS: UPCOMING CONFERENCES EVENTS: FORUMS

CONFERENCES CONVENTION NORTH RIFT CENTRAL RIFT CENTRAL REGION RD EASTERN 13-14 MAY ‘15 23 APR ‘15REGION25TH MAR ‘15 ‘15 19TH FEB 11 - 12 JUNE ‘15 NYERI - 9TH JUL‘15 MERU - 23RD JUL ‘15

13-14 MAY ‘15

Innovation Bakery innovation & in inRetail evolution retail

UGANDAT: +44(0)203 T: +44(0)203 033 2020 KENYA 033 2020

Bakeryinnovation innovation & & Bakery Retail Landscape evolutionin inretail retail evolution

T: +44(0)203 033 2020 W: www.retailcongressafrica.com E: info@retailcongressafrica.com

INSPIRATIONAL SPEAKERS INCLUDE:

W: www.retailcongressafrica.com W: www.retailcongressafrica.com E: info@retailcongressafrica.com E: info@retailcongressafrica.com

Leasing transforms retail sector

INSPIRATIONAL SPEAKERS INCLUDE: INSPIRATIONAL SPEAKERS INCLUDE:

Dr David North CORPORATE AFFAIRS & GROUP STRATEGY DIRECTOR | PICK N PAY Jeremy Hodara CO-CEO | AFRICA INTERNET HOLDING Grant Brown COO | ZANDO Greg Azzopardi MANAGING DIRECTOR RETAIL ESTATE | MR PRICE Ramanathan Hariharan CEO | MAX, LANDMARK GROUP Greg Solomon MANAGING DIRECTOR | MCDONALD’S SOUTH AFRICA Christine Service COUNTRY MANAGER | DISNEY

RETAIL FINANCING 2 OPTIONS 4th

Dr David North CORPORATE AFFAIRS & GROUP STRATEGY DIRECTOR | PICK N PAY Jeremy Hodara CO-CEO | AFRICA INTERNET HOLDING Grant Brown COO | ZANDO Greg Azzopardi MANAGING DIRECTOR RETAIL ESTATE | MR PRICE Ramanathan Hariharan CEO | MAX, LANDMARK GROUP Greg Solomon MANAGING DIRECTOR | MCDONALD’S SOUTH AFRICA Christine Service COUNTRY MANAGER | DISNEY

- Case study outlook

TECHNOLOGY Dispensing trends in Retail

CO-SPONSOR:

TRENDS PART OF THE

BOOK TODAY TO RECEIVE BOOK TODAY TO RECEIVE 15% DISCOUNT | QUOTE: AFRA15 15% DISCOUNT | QUOTE: AFRA15

BOOK TODAY TO RECEIVE 15% DISCOUNT | QUOTE: AFRA15

Bakery innovation & evolution in retail

T: +44(0)203 033 2020 W: www.retailcongressafrica.com E: info@retailcongressafrica.com

Leasing transforms retail sector RETAIL

Innovation in Retail

BE PART OF THE DISCUSSION BE PART OF THE DISCUSSION

BE PART OF THE DISCUSSION

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MEDIA PARTNER:

Unlocking Unlocking Africa’sretail retail Africa’s opportunities opportunities

Unlocking Africa’s retail opportunities

BE PART OF THE DISCUSSION

CO-SPONSOR:

9

EDITION 09 | FEB - APR, 2015

25TH MAR ‘15

Unlocking Africa’s retail opportunities

INSPIRATIONAL SPEAKERS INCLUDE:

ISSUE 08 / OCTOBER - DECEMBER 2014

EDITION 010 | MAY 15TH - AUG 15TH, 2015

FORUMS

CENTRAL RIFT 23RD APR ‘15

RETAIL BUSINESS INTELLIGENCE ISSUE 08 / OCTOBER - DECEMBER 2014 RETAIL BUSINESS INTELLIGENCE RETAIL BUSINESS INTELLIGENCE RETAIL BUSINESS INTELLIGENCE

BROUGHT TO YOU BY:

- Milk , Water & Cooking oil

Dispensing trends in Retail

- Omni-Channel retailing

2014

1

BROUGHT TO YOU BY:

Retail Technology trends

December

INSIGHT RETAIL | FEBRUARY - APRIL, 2015

PART OF THE

- Milk , Water & Cooking oil - Omni-Channel retailing

in East Africa

Leasing transformsretail retailsector sector Leasing transforms RETAIL TANZANIA - Case study outlook - Case study outlook RETAIL TECHNOLOGY TRENDS IN TECHNOLOGY Dispensing trends inRetail Retail & AUTOMATION Dispensing trends in DISPENSING FINANCING

Dr David North CORPORATE AFFAIRS & GROUP STRATEGY DIRECTOR PICK PAY Jeremy Hodara CO-CEO | AFRICA INTERNET HOLDING Dr David North CORPORATE AFFAIRS & GROUP STRATEGY DIRECTOR | PICK|N PAYNJeremy Hodara CO-CEO | AFRICA INTERNET HOLDING Brown COO | ZANDO Azzopardi MANAGING DIRECTOR RETAIL ESTATE | MR PRICE Ramanathan Hariharan | MAX, LANDMARK GROUP GrantGrant Brown COO | ZANDO GregGreg Azzopardi MANAGING DIRECTOR RETAIL ESTATE | MR PRICE Ramanathan Hariharan CEO |CEO MAX, LANDMARK GROUP Solomon MANAGING DIRECTOR | MCDONALD’S SOUTH AFRICA Christine Service COUNTRY MANAGER | DISNEY Greg Greg Solomon MANAGING DIRECTOR | MCDONALD’S SOUTH AFRICA Christine Service COUNTRY MANAGER | DISNEY

- Case study outlook

MEDIA PARTNER:

nd

Retail Technology trends

CO-SPONSOR: CO-SPONSOR:

2nd

4th December

2014

MEDIA PARTNER: MEDIA PARTNER:

TRENDS PARTPART OF THE OF THE

BROUGHT TO YOU BROUGHT TO BY: YOU BY:

- Milk , Water & Cooking oiloil - Milk , Water & Cooking

SECURITY Retail trends RetailTechnology Technology trends IN RETAIL - Omni-Channel retailing - Omni-Channel retailing

2 OPTIONS 4thth

+ RETAIL EVENT UPDATES BAKERY INNOVATIONS

19

2ndnd

December December

2014 2014

Thiagarajan Ramamurthy

INSIGHT RETAIL #10 | MAY 15TH – AUG 15TH, 2015 INSIGHT RETAIL | FEBRUARY - APRIL, 2015

1 1

EDITION 06 | MARCH - MAY 2016

Leasing transforms retail sector

Leasing transforms retail sector

INSPIRATIONAL SPEAKERS INCLUDE:

- Omni-Channel retailing

MEDIA PARTNER:

PART OF THE

2nd

Retail Technology trends

December

2014

08 556001

ISSN 2305-5561

06

9 772305 556001

ISSN 2305-5561

Trends

BROUGHT TO YOU BY:

2nd

Retail Technology trends - Omni-Channel retailing

Central Rift Conference & Exhibition: April 20 - 21, 2016

4th December

2014

& RETAIL INDUSTRY, AGRICULTURE, MEDICINE AND COMMERCE.

& RETAIL INDUSTRY, AGRICULTURE, MEDICINE AND COMMERCE.

“Accuracy, quality & service”

“Accuracy, quality & service” Weighing solutions at: Engineering Development Ltd. INSIGHT HOTELIER | APRIL - JUNE, 2015 Tel: +254 703 55 77 64, 0733 55 77 64. Email: engdev@africaonline.co.ke

1

PART OF THE

- Milk , Water & Cooking oil

ELECTRONIC SCALES & WEIGHING SYSTEMS FOR HOSPITALITY

ELECTRONIC SCALES & WEIGHING SYSTEMS FOR HOSPITALITY

& RETAIL INDUSTRY, AGRICULTURE, MEDICINE AND COMMERCE.

Weighing solutions at: Engineering Development Ltd. INSIGHT HOTELIER | APRIL - JUNE, 2015 Tel: +254 703 55 77 64, 0733 55 77 64. Email: engdev@africaonline.co.ke

4th December

2014

“Accuracy, quality & service”

Restaurant Leasing transforms retail sector Dispensing trends in Retail

MEDIA PARTNER:

CO-SPONSOR:

BROUGHT TO YOU BY:

- Milk , Water & Cooking oil - Omni-Channel retailing

ELECTRONIC SCALES & WEIGHING SYSTEMS FOR HOSPITALITY

Hospitality Furniture

- Case study outlook

Dispensing trends in Retail

4th

T: +44(0)203 033 2020 W: www.retailcongressafrica.com E: info@retailcongressafrica.com

Dr David North CORPORATE AFFAIRS & GROUP STRATEGY DIRECTOR | PICK N PAY Jeremy Hodara CO-CEO | AFRICA INTERNET HOLDING Grant Brown COO | ZANDO Greg Azzopardi MANAGING DIRECTOR RETAIL ESTATE | MR PRICE Ramanathan Hariharan CEO | MAX, LANDMARK GROUP Greg Solomon MANAGING DIRECTOR | MCDONALD’S SOUTH AFRICA Christine Service COUNTRY MANAGER | DISNEY

- Case study outlook

CO-SPONSOR:

2nd

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# Payment & Automation Automation Bakery innovation & Insights + Loyalty program evolution in retail # Hospitality Events

INSPIRATIONAL SPEAKERS INCLUDE:

Dr David North CORPORATE AFFAIRS & GROUP STRATEGY DIRECTOR | PICK N PAY Jeremy Hodara CO-CEO | AFRICA INTERNET HOLDING Grant Brown COO | ZANDO Greg Azzopardi MANAGING DIRECTOR RETAIL ESTATE | MR PRICE Ramanathan Hariharan CEO | MAX, LANDMARK GROUP Greg Solomon MANAGING DIRECTOR | MCDONALD’S SOUTH AFRICA Christine Service COUNTRY MANAGER | DISNEY

BROUGHT TO YOU BY:

- Milk , Water & Cooking oil

Retail Technology trends

9

BE PART OF THE DISCUSSION

Automation Bakery innovation & Insights Restaurant Outlook evolution in retail

Dispensing trends in Retail

03

T: +44(0)203 033 2020 W: www.retailcongressafrica.com E: info@retailcongressafrica.com

772305

556001

ISSN 2305-5561

9 772305

08 556001

ISSN 2305-5561

9 772305

556001

Hospitality Furniture

ISSN 2305-5561

Unlocking Africa’s retail opportunities

Hospitality Furniture

Automation Bakery innovation & Insights Restaurant Outlook evolution in retail

PART OF THE

772305

BOOK TODAY TO RECEIVE 15% DISCOUNT | QUOTE: AFRA15

- Case study outlook

MEDIA PARTNER:

ISSUE 08 / OCTOBER - DECEMBER 2014

Hospitality Outlook

BE PART OF THE DISCUSSION

Dr David North CORPORATE AFFAIRS & GROUP STRATEGY DIRECTOR | PICK N PAY Jeremy Hodara CO-CEO | AFRICA INTERNET HOLDING Grant Brown COO | ZANDO Greg Azzopardi MANAGING DIRECTOR RETAIL ESTATE | MR PRICE Ramanathan Hariharan CEO | MAX, LANDMARK GROUP Greg Solomon MANAGING DIRECTOR | MCDONALD’S SOUTH AFRICA Christine Service COUNTRY MANAGER | DISNEY

CO-SPONSOR:

DEFINING REGIONAL STRATEGIES

Unlocking Africa’s retail opportunities

BE PART OF THE DISCUSSION

INSPIRATIONAL SPEAKERS INCLUDE:

ISSUE 08 / OCTOBER - DECEMBER 2014

HOTELS | CAMPS | RESORTS | RESTAURANTS & LODGES RESOURCE MAGAZINE HOTELS | CAMPS | RESORTS | RESTAURANTS & LODGES RESOURCE MAGAZINE

Unlocking Africa’s retail opportunities

T: +44(0)203 033 2020 W: www.retailcongressafrica.com E: info@retailcongressafrica.com

9

DEFINING REGIONAL STRATEGIES

ISSUE 08 / OCTOBER - DECEMBER 2014

BOOK TODAY TO RECEIVE 15% DISCOUNT | QUOTE: AFRA15

RETAIL BUSINESS INTELLIGENCE

RETAIL BUSINESS INTELLIGENCE

RETAIL BUSINESS INTELLIGENCE DEFINING REGIONAL STRATEGIES

EDITION 03 | APR - JUN, 2015

08

EDITION 03 APR - JUN, 2015

EDITION 03 APR - JUN, 2015

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Weighing solutions at: Engineering Development Ltd. INSIGHT HOTELIER | APRIL - JUNE, 2015 Tel: +254 703 55 77 64, 0733 55 77 64. Email: engdev@africaonline.co.ke INSIGHT HOTELIER - 06 | March - May, 2016

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Contact us today for special advertising rates:

Build your brands in the e azine Insight Consumer Magazine Free Copy

+254 735 350 690 +254 725 350 690 info@insightpublication.com info@insightpublication.org

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Edition 01 | APRIL - JUNE, 2015

Shoppers Trends

Connecting Businesses

Connecting Connecting Businesses Businesses

Shoppers’ Insight

www.insightpublication.org www.insightpublication.org www.insightpublication.org INSIGHT INSIGHT CONSUMER | MARCH - MAY, 2015 CONSUMER | MARCH - MAY, 2015 www.insightpublication.org

9 772305 556001 9 772305 556001

ISSNISSN 2305-5561 2305-5561

DEFINING REGIONAL STRATEGIES

556001

DEFINING REGIONAL STRATEGIES

ISSUE 08 / OCTOBER - DECEMBER 2014

UPCOMING EVENTS: CONFERENCES

ISSN 2305-5561

DEFINING REGIONAL STRATEGIES

RETAIL BUSINESS INTELLIGENCE EDITION 09 | FEB - APR, 2015

772305

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RETAIL BUSINESS INTELLIGENCE

ISSUE 08 / OCTOBER - DECEMBER 2014

556001

ISSN 2305-5561

RETAIL BUSINESS INTELLIGENCE DEFINING REGIONAL STRATEGIES

9 772305

556001

ISSN 2305-5561

9 772305

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08

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Now available in...

INSIGHT CONSUMER | EDITION 05

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YOUR FREE COPY

EDITION 05 COMING SOON

Enlightening You

Cost of living Rent, Food, Electricity, Phone...

Renovation Painting and Lighting

Tax Amnesty Shopping Insights Promotions and Credit

8

INSIGHT CONSUMER | EDITION 05

www.insightpublication.org