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JUNE - AUGUST

JUNE - AUGUST 2018 | INTER COUNTY MAGAZINE

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INTER COUNTY MAGAZINE | JUNE - AUGUST 2018


Editor’s Note Dear Reader,

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t is with great delight that we welcome to you the 1st edition of the Inter-County magazine – South Eastern Region Edition. This is a quarterly publication that aims to enhance brands, create an interaction with business partners as well as share about business trends within Kajiado, Machakos, Makueni, Kitui and the neighboring Counties – Nairobi & Kiambu. Inter- County is a business link magazine which is distributed through selected dropping points mainly that are accessible to many like; supermarkets, hotels, restaurants, and retail shops within the towns in the above said counties while the Online version of the publication is also available to all using our web link: http://insightpublication.org/ Esteemed investors are welcomed to engage in this platform to increase visibility of their products and services within the target regions. Amongst scheduled areas of interest for publishing include: Education, Health care, Property Insights, Insurance, Financial and General Business community can advertise or list their businesses in aspect of reaching out to their Customers.

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Finally, we would like to thank all our contributors and followers for your undying support. As we strive to make the publication even better, we do wish to have your feedback, suggestions or comments through: info@insightpublication.org

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KAJIADO COUNTY Kajiado County was formed in there year 2010 after the implementation of the constitution. It has several administrative sectors: Kajiado Central, Isinya, Loitokitoki, Ngong, Namanga, Magadi and Mashuru. Kajiado County is abutting to the main capital city of Kenya, Nairobi. The executive council is headed by the Hon. Governor Joseph Ole Lenku. Due to the experienced shortage of water, residents are forced to move a long distance to quench their thirst and that of their livestock. Kajiado County has positioned itself in the Kenyan Map in terms of Tourism. It has some of the well prominent sites in Kenya which include; Amboseli National Park which has highly contributed the Kenyan Tourism sector gives the tourist a mesmerizing view of the African Lion, wild beasts among other creatures. Ngong hills has established itself as a great hiking and picnic destination due to its favorable environment, also it houses the Ngong wind turbines which are the only existing ones in the country. Not forgetting about Olorgesailie prehistoric site which is believed to have been the camping site for early humans. Many tourists visit it to witness the early human tolls kept there. Other sites include Lake Magadi among others. Due to the inadequate presence of water, most entrepreneurs have invested in hotelier and hospitality industry to cater for their livelihoods. Hospitality has been acknowledged for its productivity and

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profitability ratio in terms of economy due to presence of tourists and local visitors. Some of the hotels are: Nomads, Alma, Acacia Camp, Kibo villa among others. Population in this county increases at a rate of 5.5 percent hence the demand for increased basic and luxurious commodities. Since Agriculture has not been a leading economic factor most people are forced to use their pockets to access food stuffs hence the increased demand for supermarkets. Supermarkets like: Eastmatt, Naivas, Tuskys among others have invested in this county.


CUSTOMER INSIGHTS

Managing Customer Traffic Hoteliers in the outskirts of Nairobi have been faced with low occupancy challenge over and over. Since Nairobi is the country’s capital city and most of the resources are channeled to it, most tourists from other countries have frequently been booking accommodations in the big city. Even with the high competition some hotels have been able to feature in the world map and increasing their brand image. Some of these tips have aided in their quest to fight the growing competition.

Marketing Marketing is everything when it comes to selling hotel inventory. Effective marketing strategy is required if hotels need to generate traffic on room reservations and booking. In the technology era, people have been accustomed to the use of internet. Most of the consumers refer to online content in order to find the brand that would meet their tastes. Since most people have one or two social sites, with Facebook and Twitter becoming most popular, relaying information online would reach a big number of the intended target. Online booking has been of paramount value to most guests since less time and channels would be required.

Since it’s said an image speaks louder than a thousand words, use of still and motion picture increases the connectivity with visitors and will be more reliable and captivating in showcasing brand’s product.

Being unique Offering a unique experience can boost consumer traffic. Most guests like to have an experience of their lifetime. When targeting tourists and business travelers, luxury has to be an aspect. With the use of data generated from previous guests visit and online reviews, a hotel can design a room in terms of consumer habit and preference. Luxurious accommodation does not only refer to customer service but also presence of high speed Wifi. Spacious rooms, a conducive lobby and also giving the guest the feeling of home presence

Offering enticing packages Most hoteliers have incorporated tours in their packages to enable guest to experience the scenery of the city, since most visitors prefer exploration rather than staying indoors.

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MACHAKOS COUNTY Facts And Figures Machakos County is located in the west side of Nairobi. It has a population of 1.098,584 people and has a geographical coverage of 6208 km2 . The County is dominated by the Akamba people who have greatly been involved in Maize farming. It has eight administrative constituencies which comprise of: Machakos Town, Yatta, Mwala, Matungulu, Kangundo, Masinga and Mavoko. Machakos town is the main capital city of the county. The county is governed by Dr. Alfred Mutua who has developed it towards technological perspective. This county has been ranked to be among the best in terms entrepreneur and recreational investment. It is involved in construction of Konza Technology City which is believed to be the first techie city in Kenya

Tourism The county has emerged as great boost in terms of tourism due

to the availability of tourist catchment sectors. It has great tourist attraction sites which include: Oldonyo Sabuk which is a great place for hiking and camping, Fourteen Falls, Kyamwilu which is greatly known for its great ability to defy gravity, Muindi Mbingu Monument, Lukenya Caves, Maanzoni Sanctuary, Masinga Dam and Wamunyu which is defined to be the home of world class wood carvers. The construction of the Machakos People’s Park, which is located along the Mombasa- Nairobi Highway, is said to be the first Amphitheatre in Africa. It has greatly been involved in hosting of entertainment events. Due to its large geographical coverage the

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People’s park has many recreational sites among them includes; swimming pool, miniature golf, water fountains, boat riding and great space to involve kids in fun activities. Machakos County has also been broadly involved in promotion of sports tourism. The construction of Kenyatta stadium, which has been involved in hosting international games, has brought foreign individuals from different parts of the universe.

Hotels The demand for hotels, restaurants and entertainment conference

has increased rapidly due to the great involvement of foreign investors in the county. This has encouraged many hoteliers to invest hugely in creating state of the art accommodation venues. Through its County Minister Dr.Sunil Kumar Dhall, Machakos has focused the required resources in order to facilitate the construction of desirable restaurants and hospitality amenities Most of these hotels have been of remunerative effect to the county. Among them includes: Gelian hotel, Hotel Connection, Savannah lodge, Kyaka hotel, Orlando guest resort, Tea Tot paradise among others.

Retail Machakos County has also ventured into economic activities

like Supermarkets. It is home of one of the best upcoming supermarket in Kenya, Mulleys supermarket, which has deeprooted itself in the country’s economic drive. The County has also housed supermarkets with a great reputation in Kenya; Naivas, Eastmatt, Tuskys and other local retail businesses like Kangundo cereals .


BUSINESS INSIGHTS

How Businesses Can Thrive During Recession The country’s financial crisis has also impacted business operations in Kenya. For instance more retail industries have been forced to shut down and others decrease the margin in profitability and productivity due to the drop in terms of sales. If well organized, these same businesses can turn these recession period into revenue increase. Retail managers are more concentrated on coming up with more initiatives, changing mode of customary service delivery and less concentrating on the minority factors that have proven to be more beneficial. In previous years customer loyalty has been a priority in terms of revenue generation. Most stores prefer concentrating more on loyal customers in fighting the rising competition but that might change. Loyal customers have decreased the rate of shopping expenditure by almost 25% which might only cover business expenses less profit. This means that concentrating on consumers who are neither loyal to you or your competitors can be rewarding. For example, if they spend 30% today and advancing to 40% that would mean a gain in terms of sales even if they were to drop

their spending to 37%. Retaining them can be achieved by developing a unique experience. Studying the consumer behavior and habits can be an added advantage in terms of revenue productivity. Data acquired from consumer feedback, emails and social media can help a retail store understand what the customer wants. In this era of internet, online marketing can be of great help in regards to business promotion. Most consumers tend to read more about a brand online. Most customers feel secure when buy products from a store they have information about. Focusing on customary trends. Retail stores should always be updated on business trends if they are to keep the profit margin in their shops. Since the introduction of modes of payment like; Lipa Na Mpesa most customers are more interested on paying for products through phones since carrying money doesn’t always feel secure. Also engaging into online shopping. Most customers prefer shopping online since products will be delivered at their doorsteps and it may cut down expenses like travelling.

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JUNE - AUGUST 2018 | INTER COUNTY MAGAZINE

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Makueni County

Facts And Figures

Makueni County has area coverage of 8008.9km2 and an estimated population of 988,586 people. It has six sub- counties; Makueni, Kibwezi East, Kibwezi West, Kaiti, Kilome and Mbooni. Wote town is the capital centre of this county. Due to its climatic condition most people have been involved in Mango, Horticulture and Orange farming which has encouraged the development of the food processing plants. Also due to the great demand of milk market, the county government has facilitated the opening of the first county’s milk packaging and processing firm. The County is under the leadership of Governor Prof. Kivutha Kibwana.

Tourism

The County agendas are driven by the economical aspect of the residents. In terms of trade, industry, tourism and co-operative, the county has been in the forefront in diversifying its tourist network with various tourism practioners. Due to the available tourism sites like; Tsavo west national park,which has had great impact on the tourism sector in the county, the county has been the home for both rural and local visitors. Others include: Chyulu hills national park, Sikh temple, First AIC missionary church and Mzima Springs among others.

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Hotels

Makueni County has greatly advocated investors to venture greatly in hotels due to the emerging demand by local and foreign visitors. Not only do they offer accommodation but also provide delicacy cuisine which has developed great test among its clients. The hotels include: Pacino Annex, Kusyombunguo hotel, Hunters lodge, Needland inn, Shushan Palace, Campi ya Kanzi, Meneaters and Sarova salt lick game lodge.

Retail

Due to the urbanization of rural areas, the Makueni County residents have resulted to investing in opening Supermarkets. Most of the supermarkets are being used to accommodate the increased market demand for their farm produce and also to facilitate the increased demand in employment These Supermarkets have been generating great income to their owners hence proving to be a profitable entrepreneur practice. Some of them are: Ngooni, Eden mall, Acacia Resorts, Jimeli and Naivas among others. In the 21st century Hospitality and retail market has been broadly practiced in different geographical backgrounds. This has been due to the increased demand for essential commodities and also presence of open air market in the region.


Colleges in The Counties

Makueni County Business Listings Makueni County

Makueni County

Colleges in The Counties

Colleges in The Counties

Retailers ( Supermarkets) In Makueni County ( Supermarkets) In Makueni County RetailersRetailers ( Supermarkets) In Makueni County

MUMO MUMO Hardware

MUMO

EDEN MART &

Hardware &

Supermarkets Hardware &

Supermarkets

Supermarkets Schools in Makueni County / Some of the schools*

EDEN MART

Supermarkets

EDEN MART

Supermarkets Peter Mulei & Sons Limited Supermarkets T/A – Mulley’s Supermarket P.O. Box 438 – 90100 Machakos, Kenya. Mobile: +254 718 522 006 Email: customercare@mulleys.co.ke Website: www.mulleys.co.ke

Schools in Makueni County / Some of the schools* Branches: Schools in Makueni County / Some of the schools*

9 Branches | 3 Counties

Pioneer (1) Masaa(1) Express (1) Highway(1) Mtaani (1) Emali (1) Kitui (1) & Tala (2) RETAILER TIER: TWO (2) BETWEEN 5-15 BRANCHES

Business Listings

Business Listings

Business Listings

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KITUI COUNTY INSIGHTS Facts And Figures Kitui County has area coverage of about 30,496km2. It has

a population of about 1,147,200 people. This county is one of many administrative centers in Kenya. It has 16 sub- county administrative centres which include: Kitui South, Lower Yatta, Kitui Central, Kitui West, Mwingi North, Mwingi Central, Mwingi East, Ikutha, Matinyani, Nzambani, Katulani, Migwani, Muumoni, Mutitu, Kyuso and Kisasi. The County government is under the leadership of Governor H.E Charity Kaluki Ngilu.

Tourism Due to its established eco- tourism innovation, Kitui County has

emerged to be a centre of tourism sector in Kenya. The County government has greatly involved diverse tourism stakeholders to promote and develop the tourism sector to the state of the art. This County has established tourist attraction sites which constitute of: Nzambani rock, Tsavo East, Yatta Plateau, Ngomeni rock catchment and conservancy among others. Nzambani rock which has developed great desire to many tourist adventurers due to its intriguing tales over decades, amongst one of them is its mystical power to change ones gender to their opposite sex.

Hotel The growth in tourism has generated increased demand

in accommodation hence advocating for local and foreign stakeholders to venture in Hospitality and Hotels entrepreneur practice. Other than its available international cuisines, the hotels can also accommodate a large capacity. Among its hotels they include: Legacy hotel, Kitui Parkside Villa, Kitui Intercounty Hotel.

Retail In consideration to its increased population which has been

in a growth rate of 2.1%, the county has seen many people invest in Supermarkets to accommodate the demand of basic commodities. Most Supermarkets with great economic background like Naivas, Maguna’s, Mulley’s have greatly invested their market in Kitui County. Other local supermarkets include Lapanda supermarket, Wakwitu supermarket and Imani Supermarket.

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MAGAZINE BUSINESS LISTING We look forward to list your organization on our publication, Please give us your contact details by filling in the form below to enable us list your organization in our Inter County Magazine. Organization Name _______________________________________________ P.O. Box ____________Code_____________ Town/City___________________ Tel No: __________________________________________________________ Mobile No: _______________________________________________________ Email: ___________________________________________________________ Website: ________________________________________________________ Nature of the Business: ____________________________________________ Industry: ________________________________________________________ (Any Other Information) ___________________________________________ (Manager or Director Name & Telephone Numbers for details confirmation and Approvals)

Contact Person: _______________________Office No. ________________ Email: ___________________________ ___ Mob No. _________________



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Inter County Magazine - South Eastern Region Edition 01  

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