Development Marketing Services Guide

Development Marketing Services Guide

Updated: September 2026

SOTHEBYSREALTY.CA

As Canada’s premier residential real estate brokerage, Sotheby’s International Realty Canada complements the efforts of traditional developer marketing teams and project marketing agencies by offering exclusive local, national, and global marketing opportunities to connect select development listings to an exclusive audience of qualified buyers.

Learn how our development marketing services can enhance exposure for company-approved development listings.

Email marketing@sothebysrealty.ca for more information.

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Development Approval Process

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REVIEW SERVICES Review the Development Marketing Services Guide, FAQs and Schedule B, outlining Development Marketing Services.

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SUBMIT FOR APPROVAL Complete the Development Intake & Approval Form and review it with your Managing Broker.

MANAGEMENT & EXECUTIVE APPROVAL Your Managing Broker will submit the completed form for Executive Leadership approval to confirm alignment with Sotheby’s International Realty Canada’s services.

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LISTING PRESENTATION SUPPORT Upon approval: •

You will connect with the Development Marketing Lead and a standard Development Listing Presentation will be prepared for the developer.

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You will receive the listing presentation, coaching via our Development Marketing Lead and support to help you secure the business.

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CONTRACT APPROVAL Submit the Listing Agreement/Contract for approval by your:

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Managing Broker

•

Executive Leadership Team if it is not a standard provincial board listing contract

DEVELOP MEDIA & EXPOSURE PLAN * Once the agreement/contract is approved, and a budget is determined, the Development Marketing Lead will work with you to develop a tailored Development Media Plan to complement the developer’s core project marketing.

*

No development marketing services, custom creative, media planning or activation will begin before the required

internal approvals and confirmation of the applicable scope of services.

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Developer Project Marketing Responsibilities Sotheby’s International Realty Canada does not act as a new project or development’s full-service sales and marketing agency. Instead, we offer exclusive marketing and media planning exposure to complement and enhance the developer’s specialized project marketing investments.

The developer is responsible for engaging appropriate resources for: Project & Sales Strategy: pricing, product mix, absorption/competitive analysis, target audiences and sales strategy.

Brand, Creative & Production: project branding, collateral, photography/video, renderings, floor plans, website and sales-centre materials.

Marketing & Communications: project advertising, social media, PR, events, email/CRM and communications planning.

Infrastructure & Operations: CRM, technology, sales centre, processes and stakeholder/municipal requirements.

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Included with an Approved Development Listing Sotheby’s International Realty Canada showcases development listings on an exclusive, world-renowned digital and social platform that reaches buyers locally, across Canada and around the world.

Qualification for development listing exposure on specific websites varies based on the property type and brand standards established by Sotheby’s International Realty and each media website globally.

SERV I C ES I N C LU D E D

OTHER BROKERAGES

S OT H E BY ’ S I N T E R N AT I O N A L R E A LT Y N E T WO R K sothebysrealty.ca sothebysrealty.ca Developments Landing Page sothebysrealty.ca Property Listings Page(s) sothebysrealty.com Over 100 Affiliate Websites Around the World WO R L DW I D E P R O P E R T Y SY N D I CAT I O N & E X P O S U R E wsj.com marketwatch.com juwai.com asia.nikkei.com Robb Report Luxuryestate countrylife.co.uk Mansion Global Barron's Country Life James Edition Figaro Properties propgoluxury.com House 24 Apple TV Mobile App (Google Play & Apple App Store) SOCIAL MEDIA EXPOSURE Youtube CANADA’S #1 REAL ESTATE BROKERAGE YOUTUBE CHANNEL Instagram Paid Property Launch Ad LAUNCH WEEK Facebook Paid Property Launch Ad LAUNCH WEEK N E T WO R K I N T R O D U C T I O N S Canadian Network Introductions Global Network Introductions

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SERVICE FEES START FROM

L IS T I N G P R E S E N TAT I O N S U P P O R T Standard Listing Presentation Listing Presentation Consultation/ Support

30 min. Free (Up to 3 Revisions) 2 Hours Free

MARKETING PRODUCTION SUPPORT (B R A N D O R D E V E LO P E R- P R OV I D E D * T E M P L AT E S) *

Adobe InDesign files, imagery, fonts and copy required from Developer.

Signage Property Brochure Ads

1–3 Hours Free depending on approved contract scope

C US TO M G R A P H I C D E S I G N & A D D I T I O N A L S ERV I C E S

Custom Design & Added Services

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Subject to business fit, capacity and applicable design fees.

Exclusive Media Planning Services Beyond our global syndication and media power, Sotheby’s International Realty Canada offers exclusive, customizable media programs designed to amplify your development’s reach. Development marketing support and media plans are tailored to each approved development. Services and deliverables are determined based on the approved contract scope, business fit and available resources.

Paid media is not included in standard development marketing support. Separate developer-funded media investment and applicable media fees apply.

All Sotheby’s International Realty Canada developed media plans must be planned, booked and approved through the company’s process and vendors, and project managed by the company’s Development Marketing Lead.

Contact your Development Marketing Lead for details.

SERVICE FEES START FROM

MEDIA PL ANNING Tailored Media Plans Preferred Access to Premier Media (Digital & Traditional) One Million Impressions Program (Digital)

15% of Ad Spend

Cooperative Advertising Opportunities Billboard & Outdoor Advertising Plan

Every development is unique. This guide outlines the baseline development marketing services available through Sotheby's International Realty Canada. Once approved, we work collaboratively with the listing team to maximize exposure through the strength of our brand, network and exclusive marketing platforms, while tailoring our support to the approved scope of services, project requirements, business fit and available resources.

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