The Exceptional: Marketing Playbook Your guide to the tools, resources, and expertise that help you grow your business.
S O T H E B Y S R E A LT Y. C A
Table of Contents LEAD GENERATION & RELATIONSHIP DEVELOPMENT
2
4
10 Advantages of Working With Us: Integrated Farming Campaign
5
The Informed Buyer’s and Seller’s Guides
6
Luxury Market Reports
7
Property Marketing Email Templates
30
Open House Checklists, Flyers and Postcards
31
Guestbook Open House Portal
32
Special Property Exposure: Nominations
33
“One of a Kind” Campaign: Social Media Assets
8
Market Statistics: Social Media Assets
9
EXCLUSIVE CO-OPERATIVE & AMPLIFICATION MARKETING* 34
Testimonials Templates
10
Canadian Co-op Advertising
35
In the News: Social Media Assets
11
INSIGHT: The Art of Living Magazine®
36
Holiday & Seasonal Assets
12
Global Co-op Advertising
37
Special Event: Complete Marketing Kit
13
One Million Impressions Digital Program
38
Enhanced Agent ID Business Card
14
Sotheby’s Auction House Marketing
39
Curated Gift Selection
40
LISTING PRESENTATION MATERIALS
15
Listing Presentation
16
MARKETING TECHNOLOGY & INNOVATION
41
Listing Presentation: PowerPoint/Keynote
17
Gateway 42
Listing Presentation: Talk Track
18
Design Vault
Property Journey Brochure
19
Click-to-Create 44
Marketing Comparison: Sell Sheet
20
Spark Marketing Library
45
sothebysrealty.ca Competitive Landscape
21
ActivePipe Email Marketing Platform
46
YouTube Comparison: Graph
22
Guestbook Digital Open House Portal
47
Agent/Team Bios and Testimonials
23
Folio™ Client Property Marketing Reports
48
43
Folio™ 24
Access.sir.com 49
PROPERTY MARKETING
25
MARKETING & GRAPHIC DESIGN SERVICES
Property Brochures: Print & Digital
26
World-Class, Pre-Designed Marketing Layouts
51
Property QR Codes: Listings, Open House, Agent Profile
27
Premier & Custom Graphic Design
52
Listing Postcards
28
Marketing Planning
53
Open House, Newly Priced, Just Sold & Just Listed: Social Media Assets
29
50
Introducing: The Exceptional
Sotheby’s International Realty Canada offers exclusive marketing, technology and brand resources designed to help you attract more clients, win more listings and deliver an exceptional client experience. With a wealth of resources available to you, this playbook highlights the materials that are designed for: •
Client attraction and lead generation
•
Relationship and lead nurturing
•
Listing presentations
•
Property marketing
•
… and more
Access these resources on Gateway and through your marketing team.
3
Lead Generation & Relationship Development Strong real estate businesses are built by developing new client relationships while nurturing existing relationships and referrals from current ones. This collection of lead generation and nurturing resources helps you attract new business and: •
Stay visible in your market with exceptional marketing
•
Differentiate yourself with powerful brand offerings
•
Nurture client relationships over time with ongoing touchpoints
•
Reinforce your market expertise and credibility
•
Encourage conversations that lead to lasting relationships – and future business
MLS® C12530254
1. 10 ADVANTAGES OF WORKING WITH US: INTEGRATED FARMING CAMPAIGN
Communicate the exclusive advantages of working with you and Sotheby’s International Realty Canada with a professionally designed, multi-platform marketing campaign spanning email, postcards, social media and marketing material. Best for
Find them in
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Lead Generation
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Email templates: ActivePipe
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Client Nurturing
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Social media assets: Gateway (Spark)
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Listing Presentations
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1- and 2-pagers: Gateway (Spark) & Design Vault
•
Postcards: Gateway (Spark) & Design Vault
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2. THE INFORMED BUYER’S AND SELLER’S GUIDES
Comprehensive guides designed to help clients understand the buying and selling process that answer common questions, simplify complex decisions and reinforce your expertise every step of the way. Best for
6
Find them in
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New Clients
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Gateway (Spark)
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Listing Presentations
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Design Vault
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Buyer Consultations
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sothebysrealty.ca
3. LUXURY MARKET REPORTS
Sotheby’s International Realty’s market trends reports, including the Global Luxury Outlook, provide insights into high-end market trends while reinforcing your expertise and providing valuable reasons to stay connected throughout the year. Best for
Find them in
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Email Marketing
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Gateway (Spark)
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Social Media
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Design Vault
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Luxury Listing Presentations
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Insight Blog
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4. “ONE OF A KIND” CAMPAIGN: SOCIAL MEDIA ASSETS
Celebrate the unique strengths of Sotheby’s International Realty Canada on social media. From our global network to industry-leading marketing, this collection of impactful posts and videos for stories and reels reinforces the competitive advantages you offer. Best for
8
Find them in
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Social Media
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Gateway (Spark)
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Brand Awareness
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Design Vault
•
Lead Generation
5. MARKET STATISTICS: SOCIAL MEDIA ASSETS
Share timely local market updates that demonstrate your expertise, support client conversations, and keep you top of mind when clients are ready to make their next move. Best for
Find them in
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Social Media
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Gateway (Spark)
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Email Marketing
•
Design Vault
9
6. TESTIMONIALS TEMPLATES
Turn positive client experiences into compelling social content to attract new business and encourage referrals. Strengthen your reputation online, in print and at your next listing appointment with professionally-designed marketing assets. Best for
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•
Social Media
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Email Marketing
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Lead Generation
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Client Awareness
Find them in •
Design Vault
7. IN THE NEWS: SOCIAL MEDIA ASSETS
Showcase the media coverage your listings and business receive to reinforce your expertise and demonstrate the reach of your marketing.
Best for •
Social Media
Find them in •
Design Vault
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8. HOLIDAY & SEASONAL ASSETS
Stay top-of-mind throughout the year with ready-to-use and customizable holiday and seasonal marketing content.
Best for
12
Find them in
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Social Media
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Gateway (Spark)
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Email Marketing
•
Design Vault
9. SPECIAL EVENT: COMPLETE MARKETING KIT
Promote the events, community initiatives, charitable partnerships and client appreciation events you host with brand-aligned marketing to elevate the experience – from name tags, agendas and site signage, to promotional social media assets, to much more. Best for •
Event Marketing
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Client Events
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Networking
Find them in •
Design Vault
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10. ENHANCED AGENT ID BUSINESS CARD
Designed to elevate your networking presence, your personalized digital business card makes it easy to instantly share your contact information through a Near Field Communications (NFC) business card, QR code, or digital wallet, creating a seamless and professional connection wherever you meet. Position yourself as being on the leading edge of real estate innovation. Best for
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Find them in
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Event Marketing
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Welcome Package (New Agents/Brokers)
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Client Events
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Gateway
•
Networking
Listing Presentation Materials Use this collection of listing presentation materials to demonstrate your value, differentiate your offering and answer the questions that matter most to sellers.
MLS® 19586627
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1. LISTING PRESENTATION
Deliver a polished, persuasive presentation that helps you earn client confidence and win more listings. This listing presentation highlights the brand’s most compelling competitive differentiators in a refined and customizable format so that it is available to you “on the go” and in a format that is quick to personalize. Ask your marketing team about specialized and customized listing presentations for ultra-luxury properties, land and other special properties. Best for
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Find them in
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Listing Presentations
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Gateway (Spark)
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Pre-Listing Presentations
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Design Vault
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Leave-Behind Material
2. LISTING PRESENTATION: POWERPOINT/KEYNOTE
A concise listing presentation version is also available in PowerPoint or Keynote formats for use on a laptop, tablet, or Apple TV.
Best for
Find them in
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Listing Presentations
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Gateway (Spark)
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Pre-Listing Presentations
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Design Vault
•
Leave-Behind Material
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3. LISTING PRESENTATION: TALK TRACK
Prepare for your next listing appointment with this talk track, designed to help you effectively and clearly communicate the full value of the brand and Sotheby’s International Realty Canada’s unique property marketing capabilities. Best for •
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Listing Presentations
Find them in •
Gateway (Spark)
4. PROPERTY JOURNEY BROCHURE
Easy-to-read client brochure outlining the full marketing journey a property will embark on once listed with you and Sotheby’s International Realty; from professional photography and videography to global property syndication and digital exposure across the world’s most powerful media outlets. Best for •
Listing Presentations
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Pre-Listing Presentations
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Leave-Behind Material
Find them in •
Design Vault
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5. MARKETING COMPARISON: SELL SHEET
Showcase the scope of our marketing and technology compared to other brokerages’ limited offerings, designed to help clients see the benefits and value of listing their property with you and our brand. Best for
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Find them in
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Listing Presentations
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Gateway (Spark)
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Pre-Listing Presentations
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Design Vault
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Leave-Behind Material
6. SOTHEBYSREALTY.CA COMPETITIVE LANDSCAPE
Demonstrate the reach and strength of sothebysrealty.ca compared to competitor websites. Add the latest report to your listing presentation to highlight our superior online presence and the high level of exposure that our clients’ listed properties receive. Best for
Find them in
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Listing Presentations
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Gateway (Spark)
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Pre-Listing Presentations
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Design Vault
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Leave-Behind Material
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7. YOUTUBE COMPARISON GRAPH
Our Canadian YouTube channel is the country’s leading residential real estate brokerage channel, delivering exceptional exposure for every listing with a property video. This graph highlights the strength of our video marketing reach by comparing our YouTube presence with other Canadian competitors. Best for
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Find them in
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Listing Presentations
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Gateway (Spark)
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Pre-Listing Presentations
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Design Vault
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Leave-Behind Material
8. AGENT/TEAM BIOS AND TESTIMONIALS
Tell your story with polished biographies and client testimonials to reinforce credibility, showcase expertise, and build client confidence.
Best for •
Listing Presentations
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Pre-Listing Presentations
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Leave-Behind Material
Find them in •
Design Vault
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9. FOLIO™
Elevate the client experience with Folio™, our proprietary client platform exclusive to Sotheby’s International Realty Canada. This personalized online dashboard provides transparent insight into the marketing and sales activities completed for their property. Folio can also be enhanced with ListTrac reporting and additional analytics across partner websites. Best for •
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Listing Presentations
Find them in •
Gateway
•
sothebysrealty.ca
Property Marketing Exceptional homes deserve exceptional marketing. Every listing benefits from Sotheby’s International Realty’s global property syndication network; these resources help you launch additional high-impact marketing campaigns across every channel.
MLS® R3118225
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1. PROPERTY BROCHURES: PRINT & DIGITAL
Professionally designed property marketing brochures showcase listing details and photos in a refined, brand-aligned format for print and digital use.
Best for
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Find them in
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Open Houses
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Gateway (Click-to-Create)
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Property Showings
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Design Vault
2. PROPERTY QR CODES: LISTINGS, OPEN HOUSE, AGENT PROFILE
Instantly connect clients to your listings, open houses and your profile with automatically generated and branded QR codes for use across yard signs, brochures, and your open house via Guestbook. Best for
Find them in
•
Yard Signs
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Order QR Code riders via your signage coordinator
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Open Houses
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Gateway
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Property Marketing
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3. LISTING POSTCARDS
Generate interest and new business from your listings with branded, pre-designed, and fully customizable postcard campaigns.
Best for
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Find them in
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Property Marketing
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Gateway (Click-to-Create)
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Lead Generation
•
Design Vault
4. OPEN HOUSE, NEWLY PRICED, JUST SOLD & JUST LISTED: SOCIAL MEDIA ASSETS
Promote your newly listed properties, upcoming open houses, price adjustments and recent sales to reach potential buyers, attract new clients and keep your business top of mind across digital channels. Best for •
Property Marketing
•
Lead Generation
•
Email Marketing
Find them in •
Design Vault
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5. PROPERTY MARKETING EMAIL TEMPLATES
Deliver dynamic, personalized and relevant property marketing emails to your contacts with tailored, on-brand email marketing templates, property data synchronization and integrated content feeds. Best for
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•
Property Marketing
•
Client Nurturing
Find them in •
ActivePipe
6. OPEN HOUSE CHECKLISTS, FLYERS AND POSTCARDS
From promotion to implementation, our branded, pre-designed, and fully customizable open-house marketing materials are available to create a more informed and cohesive experience for your open-house guests. Best for •
Open House
Find them in •
Design Vault
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7. GUESTBOOK OPEN HOUSE PORTAL
For every open house, you will automatically receive a Guestbook digital open house sign-in portal, designed for use on mobile and tablet, and customized to your listing. Your listing’s Guestbook Plus portal also allows for contactless sign-in and contact tracking via branded QR code technology. Best for •
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Open House
Find them in •
Gateway
8. SPECIAL PROPERTY EXPOSURE: NOMINATIONS
Properties featuring excellent professional photography and/or videography may be nominated for complimentary Canadian and global marketing exposure opportunities. All nominations are subject to review and not guaranteed. Selected properties may be featured across: • • • • •
Sotheby’s International Realty Canada homepage Global and Canadian social media channels (Instagram, Facebook, etc.) Global and Canadian “The Collection” e-newsletters, reaching the network’s leading agents and brokers Sotheby’s International Realty Canada internal and external communications Additional digital marketing channels, where appropriate
Best for •
Property Marketing
Contact •
Your marketing team 33
Exclusive Co-operative & Amplification Marketing* Extend the reach of your properties and business visibility through exclusive national and international advertising and marketing opportunities. These programs provide access to premium print, digital and social media channels at preferred rates through Sotheby’s International Realty Canada’s exclusive co-operative advertising programs.
*
Additional marketing investment required.
MLS® X12660828
1. CANADIAN CO-OP ADVERTISING
Our national and local co-op programs offer strategic, cost-effective opportunities to advertise your personal business profile and property listings in prominent digital platforms such as Facebook, Instagram, Google Display Network, The Globe & Mail, LaPresse, and other local media. Best for •
Property Marketing
•
Personal Business Advertising
Contact •
Your marketing team
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2. INSIGHT: THE ART OF LIVING MAGAZINE®
Showcase your listing in Sotheby’s International Realty Canada’s INSIGHT magazine, distributed to 50,000+ qualified Canadian households per issue, with extended digital and social reach to 1 million+ consumers. Best for
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•
Property Marketing
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Client Nurturing
Find them in •
Gateway
3. GLOBAL CO-OP ADVERTISING
Access premier international print and digital media exclusive to our brand, with co-op property ads in The Wall Street Journal, The New York Times, Bloomberg, Financial Times, Robb Report, Condé Nast titles, and other social, digital or print platforms. Best for •
Property Marketing
Contact •
Your marketing team
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4. ONE MILLION IMPRESSIONS DIGITAL PROGRAM
A targeted and customizable digital banner advertising program delivering guaranteed impressions through the Google Display Network, across premium business, news and lifestyle websites such as Bloomberg, The Economist, ESPN, Forbes, The New Yorker, Vanity Fair, and more. Best for •
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Property Marketing
Contact •
Your marketing team
5. SOTHEBY’S AUCTION HOUSE MARKETING
Access exclusive opportunities to showcase your extraordinary listing to Sotheby’s Auction House clientele. Consult with us to learn if your property would benefit from exposure in Sotheby’s magazine, Sotheby’s ‘The Collection’, or other exclusive opportunities. Best for •
Property Marketing
Contact •
Your marketing team
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6. CURATED GIFT SELECTION
Sotheby’s International Realty Canada’s curated gift selection offers elevated, easy-to-order options designed to support key client milestones: closings, move-ins, home anniversaries, and seasonal occasions. These gift boxes are curated with a Canadian partner and feature Canadian brands and products.
Best for
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•
Client Nurturing
•
Client Gifting
Find them in •
magnoliaboxes.com/collections/sothebys
Marketing Technology & Innovation Enhance your productivity, impress clients and win more business with our industry-leading marketing technology platform that is exclusive to Sotheby’s International Realty Canada.
MLS® 20723653
41
1. GATEWAY.SOTHEBYSREALTY.CA
Exclusive to Sotheby’s International Realty Canada, Gateway is your central platform for powerful digital marketing technology, bringing together tools, reporting and resources in one connected system. Seamlessly promote your business, market your listings, provide clients with transparent and detailed reporting, and stay up-todate on company news and events—all from one integrated platform.
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2. DESIGN VAULT
Design Vault is your on-demand marketing creation tool, allowing you to produce brand-aligned marketing materials with ease. With auto-synced listings, preloaded photography, and professionally designed templates for print, ads, social media, and email, creating polished marketing materials is fast and effortless.
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3. CLICK-TO-CREATE
Click-to-Create streamlines your marketing materials by generating a complete suite of essential branded marketing assets in just a few clicks.
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4. SPARK MARKETING LIBRARY
Available on Gateway, Spark Marketing Library offers instant access to a collection of 100+ professionally designed, regularly updated marketing assets—from listing presentations and buyer and seller guides to social media content for posts, stories, and reels.
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5. ACTIVEPIPE EMAIL MARKETING PLATFORM
Your complimentary ActivePipe email marketing account helps you stay connected with your network through branded email campaigns. With property data synchronization and integrated content feeds, ActivePipe supports your communications on-brand and consistent.
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6. GUESTBOOK DIGITAL OPEN HOUSE PORTAL
For every open house, Gateway automatically creates a customized digital Guestbook, allowing for seamless visitor registration and feedback collection. Your listing’s Guestbook Plus portal also allows for contactless sign-in and contact tracking via branded QR code technology.
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7. FOLIO™ CLIENT PROPERTY MARKETING REPORTS
Your complimentary ActivePipe email marketing account helps you stay connected with your network through branded email campaigns. With property data synchronization and integrated content feeds, ActivePipe supports your communications on-brand and consistent.
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8. ACCESS.SIR.COM
Access.sir.com connects you to international company news, marketing resources, technology, and training offered by Sotheby’s International Realty Affiliates’ global headquarters, supporting your ongoing business development.
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Marketing & Graphic Design Services Our professional graphic design and marketing services team are available to help you promote your residential property listings and business. Please see the latest Marketing Services Guide for services and contact your local marketing team for details.
MLS® C12824790
1. WORLD-CLASS, PRE-DESIGNED MARKETING LAYOUTS
Access a curated collection of complimentary, professionally pre-designed, brand-aligned marketing materials to showcase your property listings and business.
Best for
Find them in
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Property Marketing
•
Gateway (Click-to-Create)
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Personal Business Advertising
•
Design Vault
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2. PREMIER & CUSTOM GRAPHIC DESIGN
Elevate your marketing with professional graphic design services for bespoke property and agent marketing materials. Please see the latest Marketing Services Guide for details and rates. Best for
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•
Property Marketing
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Personal Business Marketing
Contact •
Your marketing team
3. MARKETING PLANNING
Develop a strategic marketing plan to support your business goals, improve efficiency, and identify growth opportunities while tracking performance and measurable outcomes. Best for •
Property Marketing
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Luxury Property Marketing
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Personal Business Marketing
Contact •
Your marketing team
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Access exclusive marketing tools, resources & technology on Gateway.
G AT E WAY. S O T H E B Y S R E A LT Y. C A
© 2026 Sotheby’s International Realty®. All Rights Reserved. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Canada is Independently Owned And Operated.