CHUTES AND LADDERS: COUNTING UP AND DOWN

Introduce preschoolers to numbers and math skills while fostering a love for timeless board games with this interactive board book based on the classic game of ups and downs. Featuring characters straight out of the game,ChutesandLadders:CountingUpandDowncleverly illustrates basic number sequencing. Count up higher and higher as you climb up ladders, then count down as you go down chutes! Pull tabs allow preschoolers to control the action as familiar characters from the board game do good deeds or get into a little mischief as they count along. Preschoolers will be counting and playing ChutesandLaddersin no time with this one-of-a-kind board book.

Slide down chutes and climb up ladders to learn numbers, early math skills, and direction with this board book for little board gamers!

$10.99 US / $14.99 CAN Hardbound

TRIM (in): 7 x 7

TRIM (mm): 177.8 x 177.8

PAGES: 10

WORDS: 50

ISBN: 978-1-64722-515-5

AVAILABLE NOW

CHUTES AND LADDERS is a trademark of Hasbro and is used with permission. © 2022 Hasbro. All Rights Reserved. Licensed by Hasbro.

Selling Points

TABLETOP GAMES RISE IN POPULARITY: Board games saw an explosive rise in popularity in 2020 and 2021, with the market sector expected to rise to $4.2 billion. Families love classic board games like Scrabble, Monopoly, and Chutes and Ladders that inspire nostalgia and create an intergenerational social activity.

INCREASED REPRESENTATION: Book release is scheduled to coincide with Hasbro’s game art refresh, introducing new characters of color to the game. The increased diversity within the game will be represented in the book as well.

UNIVERSAL AWARENESS: Children have been playing the game, originally called “Snakes and Ladders,” for over two thousand years. Hasbro’s classic family board game version, Chutes and Ladders, was first released in 1943 and currently sits with over 7,000 reviews on Amazon, with 86% at five stars.