The retainer is certain. The return?
Hotel Representation with Commercial Accountability
Your hotel’s sales team in the source markets that matter. REPS Unlimited provides international sales and marketing representation for hotels and travel partners. We connect your property with tour operators, wholesalers and specialist travel sellers. An extension of your commercial team. Local buyer relationships, agreed sales activity and a programme tailored to your hotel.
WHO WE ARE AND WHAT WE DO
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Relationships open doors. Follow-through builds business. Buyer context
Shared visibility
Clear responsibility
Relevant conversations and feedback become a shared history.
Recorded activity and hotel reports remain accessible between meetings.
We agree the next action, a named owner and a deadline.
Our evolution of hotel representation RELATIONSHIPS, TECHNOLOGY AND ACCOUNTABILITY
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Our story began with ASIA REPS
2009
Marc Sievert founded ASIA REPS after years in Asian travel and hospitality.
German-speaking markets first. Europe, Asia Pacific, North America and wider reach followed.
2026
Single ownership at the core. One company accountable for your properties. OUR STORY
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Hotel experience. People you can reach. Tanja Rybarczyk Managing Director 25+ years in travel and DMCs
Carla Cantara-Wiegand Global Business Development 30+ years in hotel sales and marketing management
Michael Thomson Director of Global Sales 20+ years in Australian travel
THE TEAM AND ITS EXPERIENCE
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Local knowledge in your source markets Germany, Austria, Switzerland and Balkans
Jill Siebert
UK, Ireland and Benelux
Emilia Dejka-Lopes
Baltics, Finland, Eastern Europe and Central Asia
Olga Kazakova-Juodkiene
Australia and New Zealand
Michael Thomson
Vietnam, Singapore, Malaysia, Indonesia, Philippines
Camellia Dinh
USA and Canada
Luis Marte
Brazil and Mexico
Monica Miotto Leles
India and further markets through our network, by agreement. SOURCE MARKETS AND MARKET MANAGERS
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The work behind building your market presence Meet and develop buyers Sales calls, buyer meetings, sales missions, rate discussions, contracting and follow-up.
Train and activate Product training, webinars, newsletters, tactical promotions and campaigns.
Build trade visibility Trade shows, roadshows, PR, fam trips, brand positioning and industry partnerships.
Learn and adapt Buyer feedback, rate analysis, competitor insight and market recommendations. THE SALES AND MARKETING SCOPE WE TAILOR TO YOUR HOTEL
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From your hotel’s goals to business you can verify. 1
Agree on the goals
Guest profile, need periods and a starting baseline.
4
Develop the interest
Buyer requirements, suitable offers and followup.
2
Choose the buyers
Source markets and travel sellers that fit your hotel.
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3
Meetings, training, campaigns and events.
Follow the decision
Proposals, contracting and the buyer’s response.
Activate the market
6
Review the business
Verified production, contribution and the next plan.
Buyer feedback and verified results shape the next plan. AN ILLUSTRATIVE COMMERCIAL JOURNEY
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Connected information. People who act on it. HyperionONE Outlook and Ninox
Relevant correspondence and core records create the shared activity history.
E.M.M.A.
AI-assisted summaries and analysis; suggested actions for human review and decision-making.
REPS Unlimited Connect
Client access to recorded activity and reporting for your hotel.
The information stays connected. The responsibility stays with us. THE TECHNOLOGY BEHIND THE REPRESENTATION SERVICES
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A clear view of activity and commercial progress ILLUSTRATIVE REPORTING CONCEPT
Activity mix
Opportunity progress Buyer meetings Trainings Trade events Campaigns
Buyer response What interest or objections did we record? Offer and decision What needs follow-up, and who is responsible? Verified hotel business
Which markets and activities are receiving attention? ILLUSTRATIVE EXAMPLE. VIEWS AND MEASURES TO BE AGREED.
What production and contribution can we assess? 10
Your investment. A view between meetings. REPS Unlimited Connect
Which buyers?
Access to recorded activity and reports for your hotel.
Hotel-specific interest and feedback
Relevant contacts and recorded activity
What response? What needs action? Priorities for your named contact
What changed? connect.reps-unlimited.com
Evidence for the next commercial review
Recorded information updates after processing. VISIBILITY BETWEEN FORMAL REVIEWS
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You know who to call. You know when we review. Between meetings
Client access to recorded activity and hotelspecific reports.
When an opportunity needs a decision
Direct contact with the named person handling your hotel.
At agreed check-ins
Buyer response, blockers, next actions and responsibilities.
At commercial reviews
Market priorities, available production and the next investment decision.
We agree on the targets, meeting schedules and escalation route at the start of the cooperation. COMMUNICATION WITH CLEAR RESPONSIBILITY
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From sales activity to commercial value What we track
What it tells us
Recorded activity
Who we approached and what work took place.
Opportunity progress
Buyer response, proposals, contracting and next decisions.
Hotel production
Verified room nights, net revenue and booking source from your hotel.
Return on investment
Attributable incremental contribution against the full programme cost.
Together, we agree the baseline, attribution and review periods. ROI AND THE EVIDENCE BEHIND IT
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A buyer is interested. What happens next? ILLUSTRATIVE CASE SCENARIO
The enquiry A tour operator requests a seasonal hotel offer.
The obstacle The dates or terms need an alternative.
The next action The hotel revises the offer. REPS Unlimited follows up.
The review
Record the buyer decision and verify any production with the hotel. BUYER INTEREST, FOLLOW-UP AND HOTEL FEEDBACK
Agreed action. Named owner. Agreed deadline. 14
Your first year has a commercial plan Months 1–3 Launch and buyer focus
Agree on the baseline, identify priority buyers. Begin outreach, introduction, and follow-up.
Months 4–6 Develop opportunities
Advance relevant interest through offers, training, contracting and buyer decisions.
Months 7–9 Adjust the programme
Use feedback and available production to refine the offer and market effort.
Months 10–12 Review the investment
Assess contribution and agree the next year’s priorities, scope and budget.
Every agreed review ends with decisions, owners and deadlines. ILLUSTRATIVE 12-MONTH ROADMAP, TAILORED WITH YOUR HOTEL
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Both teams move the business forward REPS Unlimited
Your Hotel
Relevant buyer development and sales follow-through
Competitive offers, availability and accurate hotel information
Buyer feedback and market recommendations
Timely commercial decisions and a named hotel contact
Recorded activity and agreed progress reviews
Verified production information and shared review decisions
Every agreed action has an owner on the appropriate team. ACCOUNTABILITY ON BOTH SIDES
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“Our 2027 budget is already allocated.” Then let’s define a starting scope that your budget can support. One priority market
Concentrate the programme where it matters most.
A defined project
A campaign, sales mission or buyer-training initiative.
A broader programme
Combine markets and services when the scope supports it.
Ask us about cost. We agree on the scope and fee before you commit. A TAILORED STARTING POINT
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A clear scope. A transparent investment. The scope
Selected markets and agreed sales services.
The commercial model
A monthly retainer or a defined project to match the scope.
The cost
Fee and any separate project or event costs agreed upfront.
An additional route to travel buyers Preferred-partner consideration through Insider Journeys’ sales teams in London and Sydney. THE COMMERCIAL PROPOSAL
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What could work for your hotel in 2027? A 30-minute planning conversation Your priority markets and first 90 days. A starting scope that fits your budget. How we track progress together.
sales@reps-unlimited.com