Media Kit 2017

ATHENS

We reach new customers! DO YOU?

MEDIA KIT

2017

OUR

MISSION Creating upscale, lifestyle magazines and digital platforms in 5 languages that reach out to discerning, upper middle-class Greeks and international readers since 2001.

A true Insider’s guide to living and travelling in Greece with brilliantly researched articles on art and culture, tourism, gastronomy and diplomacy - a definitive bible on

authentic Greek experiences.

To engage our readers at an intellectual, emotional and practical level.

MEDIA KIT 2017

Insider Publications

ATHENS INSIDER:

THE PHILOSOPHY The title promises a

knowledgeable

source – a con-

noisseur’s take on Greece and its capital city. A

perspective from global citizens.

local

Visually compelling and sharply intelligent, it addresses business executives, diplomats and premium travellers who

quality journalism, cool design and fresh ideas. set trends and demand

It appreciates the need for an

accessible, service-based

magazine that our readers can use to enhance their everyday experience of Greece.

city life guide

An up-to-date entertainment and with reliable information and important travel tips that offer a unique advantage for both readers and advertisers.

MEDIA KIT 2017

Insider Publications

THE INSIDER

STORY Athens Insider was the first magazine to recognize the need for a glossy, lifestyle manual in English, celebrating Greece and providing inspirational editorial.

Since launching in 2001, Athens Insider has been the

only

English magazine to be sold at news-

subscriber base which has grown with us as we’ve evolved over the last 15 years.

stands, with a loyal

Despite being a small, independent publishing firm, Insider has maintained its presence throughout the crisis without compromising its credibility and quality.

MEDIA KIT 2017

Insider Publications

INSIDER’S MULTI-PLATFORM

PROPOSITION MAGAZINES No other English-language publication in Greece offers both subscribers and advertisers such a multi-tiered content experience.

Insider Publications engages with our audience through:

A definitive and practical guide to experiencing Greece and its capital Visually compelling, inspiring articles and curated content on people and personalities, art and culture, travel, entertainment, gastronomy and lifestyle Reliable and timely information enabling travelers and the international community to make the most of Greece.

In English

ATHENS INSIDER

6 issues a year 30.000 copies per edition

BONJOUR ATHENES

SPECIAL EDITIONS MEDIA KIT 2017

In French

3 issues a year 10.000 copies per edition

In Chinese, Russian and Turkish 1 annual edition per language 15.000 copies per edition

2017 AD RATES FOR MAGAZINES 6 FULL PAGE ADS a year Rate 6.000 € 21.1 χ 28.1

6 DOUBLE SPREADS a year Rate 12.000 € 42.2 x 28.1

PER ISSUE Single page Half page Quarter page Double page spread Double half page spread

2.000 € 1.100 € 550 € 4.000 € 2.000 €

SPECIAL POSITION RATES Outside back cover Inside back cover Inside front cover First Right Hand Page

3.500 € 2.800 € 3.000 € 2.500 €

INSERTS Per 1000

1.000 €

SPECIAL PROMOTIONS Single page Double page spread

2.000 € 4.000 €

MEDIA KIT 2017

All rates are for 4 color process and exclude VAT Production costs will be quoted separately

Insider Publications

NEWSPAPER

Insider Weekly Editorial Supplement with The New York Times-Kathimerini every Friday in Greece and Cyprus.

A perfectly-pitched brand alliance that serves as a distillation of our product and its core values; Timely profiles of Greek and international personalities, business interviews, tips on travel, leisure, cultural events, new restaurants and other useful suggestions to enjoy the weekend;

Covering a much-needed content market

gap in the

Benefiting from the extensive and unique NYT-K audience of around readers.

24,000

INSIDER WEEKLY A. Monthly Insertion

B. Monthly Insertion

C. Special Supplement

4 Small banner ads per month

4 Quarter page ads per month

2 Full page ads per month

Rate 2.000 Euros

Rate 8.000 Euros

Rate 4.000 Euros

6.5x9 Banner Ad EVERY Friday

33,8 x 53 Full Page Ad EVERY FRIDAY 16.5 x 22 Ad EVERY FRIDAY

D. Monthly Package 4 Quarter page ads + 2 Full page ads per month Rate 10.000 Euros

33,8 x 53 Full Page Ad EVERY FRIDAY 16.5 x 22 Ad EVERY FRIDAY

Small banner ad: 6.5 cm width x 9 cm height | Quarter page ad: 16.5 cm width x 22 cm height | Full page ad: 33.8 cm width x 53 cm height

MEDIA KIT 2017

INSIDER’S MULTI-PLATFORM

PROPOSITION DIGITAL

Insider Leisure Weekly newsletter

Insider Business Weekly newsletter

45,000 emails

8,000 emails

NEWSLETTER

Bonjour Hebdo (in French)

Athens Insider website

18,000 emails

updated daily

Rapidly-growing and actively engaged

Athens Insider social media community

Weekly newsletters – In your Inbox

A vital pillar of our Insider Publications portfolio Our Insider Weekly e-newsletter in English and our French newsletter Bonjour Hebdo delivers dynamic and expertly

curated content on what’s going on each week;

Fresh mini-magazine-style tone and format that enhances and builds on our ongoing relationship with our community of readers and advertisers; Insider Business every MONDAY targeting CEOs and influential thought-leaders

8,000

emails

Insider Arts and Leisure Weekly every WEDNESDAY targeting the international community and cosmopolitan Greeks

42,000

emails

Bonjour Hebdo every FRIDAY targeting the French-speaking community in Greece

24.1% 9.2% 18,000 Open Rate

MEDIA KIT 2017

Click Rate

emails

Insider Publications

INSIDER’S MULTI-PLATFORM

PROPOSITION DIGITAL WEBSITE

7,032

Daily Unique Visitors

80,250

Monthly Unique Visitors

38,021

Daily Pageviews

ongoing conversation

Underpins our with the Athens Insider community

Updated daily to provide a constant dose of topical

inspiration on events, exhibitions and cultural trends

Informs and entertains through quality articles and inter-

views relevant to our audience’s lifestyle and aspirations here in Greece Compatible to all formats

In FIVE languages

4.93 page views per visitor MEDIA KIT 2017

Insider Publications

2017 AD RATES FOR WEBSITE

Skin background 2000 € Slider Top banner 715 x 410 pixels 1200 € Central banner 715 x 130 pixels 700 €

Right side bar banner 245 x 310 pixels 450 € Footer banner 715 x 105 pixels 400 €

FOR NEWSLETTER Newsletter exclusive to your brand 1500 € for one insertion 2500€ for two insertions

Top Banner 600 x 300 pixels 1000 € for one insertion, 1500 € for two insertions Banner Ad in newsletter 600 x 130 pixels 750 € for one insertion 1000 € for two insertions MEDIA KIT 2017

THE ATHENS INSIDER AUDIENCE

VALUE FOR ADVERTISERS GENDER Female Male 44%

56%

Insider Publications reaches out to a segment untouched by the Greek press.

Our target group is 25 – 55+, men and women, Greeks and foreigners, living or travelling to Greece.

Insider Publications presents Greece as a sophisticated

lifestyle destination

consumers.

AGE 25%

19% 27%

29%

25-34 35-44 45-55 55+

of choice to Greek and foreign

With a focus on shopping, art & culture, business, entertainment, food & wine, travel, plus a practical users-guide to the city with the best addresses, our magazines

readers to

spend.

encourage

Equal readership among both sexes and over 60% belonging to the 34 to 55 age group (22% in the 25-34 category); EDUCATION 2% 22% 76%

College/ University High School None/ Elementary

24 million

With an estimated tourists visiting Greece annually and an English-speaking international community residing permanently in the country totalling

750.000, Insider Publications is the primary source of information for this target group. 45.000 readers regularly rely on Athens Insider for information, news, reviews and as their guide to find out what’s on in Greece.

MEDIA KIT 2017

Insider Publications

INSIDER’S COMPETITIVE

ADVANTAGE

Insider Publication’s multi-media platform creates an unbeatable, value-for-spend opportunity to see your marketing message disseminated across multiple channels in an individually-tailored proposal for maximum effectiveness.

High Targetting

Captive Audience Long-standing prestige brand Multi-Platform Engagement Newsstand presence High quality content

Premium Distribution

Readership with high-spending power

Unique Value for Advertisers

Average print run of more than 30.000 copies/issue

A magazine that is treasured as a future reference tool adding value both for the reader and advertisers

MEDIA KIT 2017

EDITORIAL

CONTENT

ART AND CULTURE - A concierge guide to the capital’s best arts and entertainment

TRAVEL - Luxury hotels, must-see places, and inspiring tips for experiencing Greece at its best

FOOD AND DRINK - Reviews, new restaurants, bars and recipes

BUSINESS AND DIPLOMACY - The trends and people shaping Greece’s future

MEDIA KIT 2017

Insider Publications

SHOPPING AND DESIGN - What’s exciting and new on the style scene

CITY INSIDER - The inside scoop on Athens’ most vibrant neighbourhoods

HEALTH AND WELLNESS - How and where to relax, recharge and revitalize

PEOPLE AND PERSONALITIES - Interviews and profiles on Greece’s most colourful and influential people

CITY GUIDE - Shopping, Restaurants & Bars, Plus Useful Info

MEDIA KIT 2017

Insider Publications

EDITORIAL

CALENDAR Jan-Feb: GREEN GREECE

An issue dedicated to green living: Eco-friendly resorts Low-emission cars Organic foods and Environmental trends

A celebration of Greece’s rich culinary treasures: Mar-Apr: Exciting evolution of the Greek gastronomic scene TASTE New restaurants, new bars and experiences GREECE Greek spirits and wines Food festivals May-Jun: A guide to International education and Business: BUSINESS & Compilation of foreign-language kindergartens, schools & colleges Start-ups and Disruptive businesses EDUCATION Business trends Entrepreneurs, Innovators and Influencers Greek Summer special: Summer fashion July- Aug: Off-radar island destinations and gourmet island outposts SUMMER IN City beach and pool report Summer Festivals and Art on the islands GREECE Luxury Resorts and Yachting

Sept-Oct: A complete at-a-glance sporting events calendar and fitness guide: SPORTS & Sporting Events, Trends and Active Adventures Nutrition and Organic stores WELLNESS Medical Tourism Wellness spas

Luxury Travel, property, lifestyle, shopping: Nov-Dec: Premium shopping LUXURY Buying luxury property in Greece GREECE Sophisticated hotels, bars and restaurants Christmas Gift Guide MEDIA KIT 2017

PREMIUM

DISTRIBUTION Athens Insider, Bonjour Athènes, Insider Weekly:

75

Luxury Hotels

50.000 500

potential business & first class readers

kiosks in Greece

120.000 / 4 issues a year

Target group: Men & Women, 25 - 44+, Upper - Middle class MEDIA KIT 2017

Luxury hotel rooms The only publications to be distributed exclusively in 22.000 guest rooms at over 75 luxury hotels in Greece Airport lounges Available at business lounges of leading airlines including Aegean, Lufthansa, British Airways, Swiss, Air France-KLM and the business lounges operated by GoldAir which cater to Alitalia, Continental Airlines, Cyprus Airways, Delta Air Lines, Emirates, Gulf Air, Qatar Airways, Singapore Airlines, Swiss International Airlines, Turkish Airlines Newsstands 500 foreign-language newsstands in Greece Embassies & private clubs All major embassies, Chambers of Commerce, private clubs etc Subscriptions A large, loyal and growing subscription base of 6.000 subscribers

Chinese, Russian and Turkish Editions: Incoming Travel agencies In Greece and outbound travel agencies in China, Russia and Turkey Cruises & Hotels Distribution at all our partner hotels and cruise ships including 1-day, 3-days and 7 day cruises in the Mediterranean Tourism Fairs At all key tourism fairs and exhibitions across the world Consulates & GNTO offices Available at all Greek Consulates and Greek National Tourism Offices

Insider Publications

PARTNER HOTELS IN ATTICA Amalia Amarilia Arion Resort & Spa Athenaeum InterContinental Athenian Callirhoe Ava Hotel & Suites Civitel Attic Civitel Olympic Coco-mat Nafsika Coco-Mat Kolonaki Divani Acropolis Divani Caravel Divani Apollon Electra Hotel

Electra Palace Fresh Hotel Grande Bretagne Herodion Hilton Holiday Inn Athens Holiday Inn Attica King George Kefalari Suites Life Gallery Metropolitan Novotel NJV Athens Plaza Ochre and Brown Periscope

Philippos Radisson Blue Park Hotel Royal Olympic St. George Lycabettus Sol Melia Semiramis Sofitel Athens Airport Somewhere, Vouliagmeni The Margi Theoxenia Palace The Y Hotel Crowne Plaza Titania Twenty One The Westin, Athens

in Thessaloniki and Chalkidiki Electra Palace Hotel Thessaloniki Mediterranean Palace DaiÎżs Luxury Living Makedonia Palace The Met Hotel Les Lazaristes Domotel The Excelsior Hotel Hyatt Regency Thessaloniki Hotel Nikopolis Holiday Inn Thessaloniki

Porto Palace Hotel City Hotel Astoria Thessaloniki Aegean Melathron Thalasso Spa Hotel Eagles Palace Theophano Imperial Palace Porto Carras Polis Hotel Possidi Holidays Resort & Suites Kassandra Palace Istion Club & Spa

Olympion Sunset Danai Beach Resort & Villas Oceania Club & Spa Alia Palace Luxury Hotel and Villas Athena Pallas Village Sani Resort Sani Beach Hotel Alexandros Palace Hotel Pomegranate Spa Hotel Xenia Ouranoupolis Agionissi Resort Alexander the Great Beach Hotel

elsewhere in Greece Mystique, Santorini The Romanos, Costa Navarino, Messinia, The Westin, Costa Navarino, Messinia Vedema, Santorini Rhodes Sheraton, Rhodes The Tsitouras Hotel, Santorini Kivotos, Mykonos Blue Palace, Elouda, Crete Corfu Palma Boutique Hotel, Corfu and more...

MEDIA KIT 2017

Insider Publications

OUR ADVERTISERS High profile international and domestic advertisers include Insider Publications in their media planning airlines

AIR FRANCE - KLM, GULF AIR, LUFTHANSA, TURKISH AIRLINES, AEGEAN

COSMETICS DIOR, KORRES, SEPHORA

BANKS

ALPHA BANK, AMEX, AXA, BNP, CREDIT SUISSE, EUROBANK, PIREAUS BANK SOCIETE GENERALE, UBS

JEWELLERY & WATCHES

CARTIER, CHOPARD, OMEGA, ZOLOTAS, VAN CLEEF & ARPELS, FOLLI FOLLIE

HOTELS GRANDE BRETAGNE, HILTON, INTERCONTINENTAL, SOFITEL, LIFE GALLERY, NJV PLAZA, ST GEORGE LYCABETTUS, THE ROMANOS RESORT, THE WESTIN ATHENS, THE WESTIN RESORT COSTA NAVARINO

RETAIL ATTICA, GAP, LACOSTE, LUISA, LUXOTTICA,

MEDIA KIT 2017

Insider Publications

WINES & SPIRITS

ABSOLUT, AMSTEL, BOUTARI, CHIVAS, DEWARS, FISCHER, HAVANA CLUB, JAMESON, JOHNNIE WALKER, MUMM CHAMPAGNE, MYTHOS, VEUVE CLICQUOT

FMCG FOOD

AMITA, BARILLA, COCA COLA 3E, DANONE, FAGE, LIPTON, NESTLE, PAPADOPOULOU

AUTOMOBILES

ALFA ROMEO, AUDI, CITROEN, FIAT, JEEP, LANCIA, LAND ROVER, VOLKSWAGEN, VOLVO

TECHNOLOGY

COSMOTE, NOKIA, SAMSUNG, VODAFONE, WIND, SIEMENS, PHILIPS, VESTAS, ELPEDISON

ORGANISATIONS GNTO, OPAP, BENAKI MUSEUM

FMCG HOME Personal care DETTOL, DOVE NEO MAT, SKIP, VANISH

MEDIA KIT 2017

Insider Publications

CONTACT Tel/Fax: (30) 210.729.8634 e-mail: info@insider-magazine.gr Address: Ermou 13, 16671 Vouliagmeni www.insider-publications.com You can find us on:

MEDIA KIT 2017

Insider Publications

CONTRACT TERMS & CONDITIONS 1.The Magazine reserves the right to cancel any advertising orders and reject any advertising copies at its sole and absolute discretion, at any time, regardless whether or not the later have already been acknowledged and previously published. In case of such cancellation or rejection by the Magazine, advertisements which have already been published shall be paid for at the rate that would apply if the entire order were to be published.

2. The Magazine reserves the right to decline the publication of advertisements, the content of which may be, according to the Magazine’s discretion, objectionable by its readers or by any other third party.

3. In case of an Advertiser’s, its Agency’s or Media shop’s cancellation of any portion of the advertising order or contract or failure to have published the specified number of advertisements, any rate discount will be retroactively nullified and may result in a short-rate. In such event, the Advertiser/Agency/Media Shop must reimburse the Magazine for the short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually published) within 30 days of invoice therefore and Advertiser will thereafter pay for advertising at the open rate and according to the actual frequency of the advertisements.

4. Orders that contain rates that vary from the rates listed herein shall not be binding to the Magazine and may be inserted and charged for at the actual schedule of rates.

5. Orders can only be accepted in writing, duly signed by the Advertiser or its Agency, if there be one. Advertisements that simulate editorial content must be clearly defined and labeled “ADVERTISEMENT” or “PROMOTION” or “PUBLI” or “ADVERTORIAL” or “FOREIGN ADVERTISEMENT”.

6. All issues relating to advertising are governed by the Greek laws. Any action brought between the Advertiser/Agent/Media shop and the Magazine must be brought in the courts of Athens; the parties consent to and acknowledge the jurisdiction of such courts as exclusive.

7. If an order is placed by an Agency or Media Shop on behalf of the Advertiser, such Agency or Media Shop warrants and affirms that it has full right and authority to place such order on behalf of Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding to both Advertiser and Agency.

8. The advertiser and its Agency or Media Shop (depending on who is liable to be invoiced) authorizes the Magazine to tender any bill with respect to published advertisements, and such tender shall constitute at the same time due notice to Advertiser of the bill. The rights of Insider Publications shall in no way be affected by any dispute or claim between Advertiser and Agency or Media Shop, if there be one.

9. The client agreed upon to be invoiced consents to reimburse the Magazine upon attorneys’ fees and expenses arising out of the Magazine’s efforts to collect any unpaid charge or portion of the charge for any advertisement.

10. The Advertiser and its Agency or Media Shop may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that provided by the Magazine, nor may Advertiser or Agency or Media Shop authorize any others to use any advertising space.

11. Orders for premium pages (premium /special positions) are non-revocable. Option on premium positions that may have been offered to a client, must be exercised at least 30 days prior to the relevant issue’s closing date. If an order is not placed by such date, the above mentioned option automatically lapses.

12. Orders for all inside advertising entries are non-revocable 15 days prior to closing date. Advertising inserts are non-revocable 30 days prior to the issue’s circulation date. Should the Magazine agree to cancel an existing order, the Advertiser or Agency or Media Shop, accordingly, will be responsible for the cost of any work already performed or materials purchased on behalf of the client, including the cost of services, paper and/or printing regarding this particular order.

13. Rates and units of space take effect with the first issue of every year. Announcement of any change in rates will be made thirty (30) days in advance of the closing date for the first issue affected by such new rates. Orders for issues thereafter will be at the standing rates.

14.The Magazine reserves the right to change its pricing and discounting policy at any time.

15.Terms of payment: - Cash payment due thirty (30) days from date of invoice. In case of payment on credit, the amount of VAT of each invoice must be paid within thirty (30) days from the date of invoice by the client. Interest will be charged at rate of 1.5% per month on past due balances. The signatories acknowledge this interest as justifiable and consent to it unconditionally.

16. The foregoing terms and conditions shall govern the relationship between the Magazine and the Advertiser and/or Agency or Media Shop. The Magazine has not made any representations to the Advertiser or Agency or Media Shop that are not contained herein. Unless expressly agreed to in writing by the Magazine, no other terms or conditions in contracts, orders, copy, instruction, or otherwise will be binding on the Magazine.

MEDIA KIT 2017

Insider Publications