OklahomaElectricBroadbandSurvey2017Combined

2017 Broadband Feasibility Survey

Conducted by:

Contents: Executive Summary (3) Results Overview (7) Presentation ( 13 ) Crosstab Report ( 43 )

2

Broadband Market Feasibility Survey Overview and Methodology August, 2017

During the summer of 2017, Oklahoma Electric Cooperative conducted a Broadband Market

Feasibility Survey to determine member attitudes, perceptions and interest in broadband services, and particularly to help gauge future potential for the cooperative to offer broadband service.

These survey findings are designed as an element to be integrated within the project’s overall market feasibility, financial analysis and business plan.

The survey fieldwork was conducted during July-August, 2017 during which time responses were collected from a total of 1,000 members, chosen at random from residential members in selected geographic sections within the co-op’s service area. Results are shown for each of the four segments surveyed – Fiber (fiber internet available), Cable (cable internet available), Underserved (high-speed internet at <10 mbps) and Unserved (no high-speed internet service).

Initially, there were 690 online respondents (69.0%) to a postcard mailing and emailing sent to the random survey list, followed by 310 responses (31.0%) gathered during follow-up random telephone interviews with members who didn’t respond to the online survey. In collecting the telephone surveys, there were 147 refusals and disconnects for a refusal rate of 32.2% and a completion rate of 67.8%.

The total results have a margin of error of plus or minus (+/-) approximately 3.1% at a 95% confidence level. That means for any given statistic, there is a 95% chance that the result does not vary by more than 3.1% from the actual population. Percentages may not always add up to 100% due to rounding, or for multiple response questions.

Respondents were distributed across much of the co-op service area, and from a total of 45 zip codes. The zip codes with the largest responses were 73010, Blanchard with 138 respondents, and 73072, Norman with 100 respondents, both in the central part of the co-op service area.

Several questions in this survey involve responses on a 10-point rating scale. Where appropriate, these responses are evaluated using “top box” analysis – that is, calculating the frequency response percentage of respondents in the 8 to 10 range on the sliding scale as those who feel strongest about that particular issue. Along with top box analysis, weighted averages are also calculated for each of these questions, showing the overall (mean) average of the responses on the 10-point scale.

This survey was developed and conducted by Inside Information, Inc., Smithville, Missouri, as a customer research project commissioned and coordinated by Oklahoma Electric Cooperative of Norman, Oklahoma.

3

Oklahoma Electric Cooperative Broadband Market Feasibility Survey Executive Summary August, 2017

TOPLINE FINDINGS The survey indicates that just over half of the Oklahoma Electric Cooperative members surveyed say they would be somewhat or very interested in subscribing to the basic broadband service if offered by the co-op. In addition, about four in ten are interested in the deluxe higher-speed service.

A key fundamental finding is that more than nine of ten respondents associate high speed broadband service with improved quality of life, indicating a key marketing message to communicate the economic, social, educational, employment and health care benefits of broadband service.

In addition, nearly three-fourths say they somewhat or strongly agree with OEC offering high-speed broadband service, while only about one in ten disagree.

It is important for co-op management to analyze these survey findings as an element within the projectâ&#x20AC;&#x2122;s overall market feasibility, financial analysis and business plan.

MARKETING OPPORTUNITIES When asked about subscribing to a specific co-op broadband service, just over half of the respondents (54%) say they are somewhat or very interested in Option A at $49.95 per month.

In addition, interest in Option B at $79.95 per month is at 40%.

For both package options, there is above-average interest among respondents in the Unserved and Underserved broadband areas â&#x20AC;&#x201C; 59%-61% for Option A and 42%-45% for Option B. The cross-tab analysis also indicates for both packages there is above-average interest in age groups <45 and 45-64, while lower interest among those age 65 and up.

Among the bundled package options, there is highest interest in two services (Internet/HDTV) at 32%.

In addition, 30% are interested in all three services (Internet/HDTV/phone), while 25% are interested in Internet-only service.

4

Price and availability are issues that must be considered – of the non-internet users, 54% combined cite cost, poor value or lack of availability as the main reasons they do not use home Internet.

Another 19% (of those without internet) say they simply don’t want or need Internet service.

In the Unserved and Underserved areas, of course lack of availability is a major factor, while in the Fiber segment the primary barrier is cost, and more respondents in the Cable segment say they simply don’t want or need internet service.

If the potential broadband service is implemented, the co-op may wish to use the cross-tab analysis to identify the characteristics of the member segments most interested in high speed service, and then conduct targeted marketing to promote the packages. Ongoing follow-up tracking surveys can also be used to monitor customer satisfaction and identify opportunities for future improvements.

CHARACTERISTICS OF INTERNET AND TV USAGE Almost nine in ten members responding (86%) say they currently have home internet service.

Nearly all internet users currently use some type of high speed service – 29% use cable modem, 26% have DSL, 23% use land-based wireless broadband, 15% have satellite broadband, and another 6% use a cell phone/mobile device data plan. Only 1% have dial-up service.

There are 32 internet providers listed by respondents. Combined, AT&T at 26%, and Cox and Pioneer at 20% each have about two-thirds of the market.

Just over half (52%) say their home internet is part of a service bundled with either telephone or TV, or both. The other 48% have internet-only service.

The highest percentage of the users measured (93%) sometimes or regularly pay bills online. Another 82% use streaming audio/video or play video games, applications associated with high speed connections.

As evidence of the ‘quality of life’ importance of broadband, 59% say they sometimes or regularly work online, 50% take classes online and 41% use online medical services.

Considerably more respondents have satellite TV (49%) over cable TV (20%). Another 46% regularly stream TV programming, and 20% have neither satellite nor cable.

INTERNET SERVICE SATISFACTION Respondents give their internet providers low satisfaction ratings. On average, only 40% are somewhat or very satisfied with their Internet provider (8-10 ratings). About one in five respondents (20%) say they are dissatisfied (1-3 ratings).

5

In specific areas of performance, internet users have the highest satisfaction for reliable online access (51%) and customer/tech support (44%). They give the lowest satisfaction ratings for connection speed (37%) and reasonable cost (29%), areas that management may wish to emphasize in any potential broadband marketing efforts.

DEMOGRAPHICS Survey respondents are generally middle-aged – median age is 54. Nearly two-thirds (64%) are age 35-64, while 30% are under age 35.

It is noteworthy that telephone respondents are older than online respondents – median age of telephone respondents is 57, compared to 53 for online respondents.

Respondents are a mix of newer and long-time electric service members – median length of service is twelve years – 29% have been served for less than five years, and another 29% have been members for more than twenty years.

Education levels are higher – 80% of the respondents have college or other post-high school education. Only 2% have less than a high school education. Higher education typically corresponds with greater technology use, an area that the co-op may wish to evaluate further to help identify a target market profile.

About one in five respondents (20%) operate home businesses, another potential market opportunity.

Just over half of the respondents (55%) live in households with 1-2 internet users. About four in ten are in homes with three or more users, typically considered to be family households, again a separate target market profile.

Respondents are nearly equally divided between women (51%) and men (49%).

6

2017 Broadband Survey Results

Number of Responses Response Type Telephone Online

1,000

250

250

250

250

Overall

Unserved

Underserved

Cable

Fiber

31.0% 69.0%

32.0% 68.0%

24.4% 75.6%

38.8% 61.2%

28.8% 71.2%

Internet Service Overall

Unserved

Underserved

Cable

Fiber

Yes No

85.5% 14.5%

76.4% 23.6%

84.8% 15.2%

90.4% 9.6%

90.4% 9.6%

Main Reason for No Internet Service (of those who don't have internet) Not available at my home Poor reliability of existing provider Too expensive Poor value (too expensive for the speed available) Do not have a home landline telephone Don't need/want internet Other

Overall

Unserved

Underserved

Cable

Fiber

26.4% 8.3% 19.4% 8.3% 9.0% 19.4% 9.0%

37.3% 15.3% 13.6% 6.8% 8.5% 11.9% 6.8%

26.3% 2.6% 13.2% 13.2% 13.2% 21.1% 10.5%

8.7% 4.3% 17.4% 13.0% 4.3% 43.5% 8.7%

16.7% 4.2% 45.8% 0.0% 8.3% 12.5% 12.5%

Internet Connection Used at Home Most of the Time

Overall

Unserved

Underserved

Cable

Fiber

1.2% 28.9% 15.3% 26.3% 5.5% 22.9%

1.6% 9.6% 31.6% 19.8% 8.6% 28.9%

1.9% 13.4% 18.2% 42.6% 5.3% 18.7%

0.4% 52.9% 7.2% 16.6% 4.0% 18.8%

0.9% 35.6% 7.1% 26.2% 4.4% 25.8%

Internet Service at Home

Dial-up Cable modem Satellite broadband Telephone DSL Cell phone or mobile device Land-based wireless broadband

Weighted averages based on a 10 point scale Top box combines 8-10 responses Bottom box combines 1-3 responses

2017

7

2017 Broadband Survey Results

Number of Responses Current Internet Provider AT&T ATLink Cox Pioneer Sooner Wireless Windstream Verizon Dobson Technologies Exede/Wildblue HughesNet Other

1,000

250

250

Overall

Unserved

Underserved

Cable

Fiber

26.3% 8.4% 20.2% 19.6% 1.5% 4.9% 2.6% 4.5% 1.1% 4.9% 6.1%

32.6% 18.6% 4.7% 1.2% 3.5% 8.1% 5.8% 0.0% 4.1% 11.0% 10.5%

19.8% 6.9% 1.0% 29.7% 1.0% 11.4% 2.5% 12.9% 1.0% 6.4% 7.4%

34.4% 2.7% 46.2% 0.5% 1.4% 0.9% 1.8% 4.5% 0.0% 2.7% 5.0%

19.3% 7.6% 23.8% 43.5% 0.4% 0.4% 0.9% 0.4% 0.0% 0.9% 2.7%

6 6 6

DirectTV People PC RD Broadband Sprint

2 2 2 2

Counts of Other Internet Providers Dish 9 DCM Pottawatomie Telephone Co 8 McCloud LRC 7 Rise Broadband

Home Internet Bill Internet-only service Combined/bundled with TV and/or phone service

250

250

Overall

Unserved

Underserved

Cable

Fiber

48.3% 51.7%

64.0% 36.0%

49.8% 50.2%

34.4% 65.6%

47.6% 52.4%

Overall

Unserved

Underserved

Cable

Fiber

73.7% 19.5% 6.8%

75.9% 19.3% 4.8%

74.5% 19.7% 5.8%

68.0% 21.9% 10.0%

76.7% 17.0% 6.3%

Overall

Unserved

Underserved

Cable

Fiber

34.7% 24.8% 40.5%

35.3% 22.3% 42.4%

33.7% 27.1% 39.2%

32.7% 25.7% 41.6%

37.1% 24.0% 38.9%

Home Internet Usage Pay Bills or Make Purchases Online Regularly Sometimes Never Perform Work for a Job Online Regularly Sometimes Never

Weighted averages based on a 10 point scale Top box combines 8-10 responses Bottom box combines 1-3 responses

2017

8

2017 Broadband Survey Results

Number of Responses Take Online Classes or Do School Work Regularly Sometimes Never Use Streaming Audio or Video, or Play Video Games Regularly Sometimes Never Use Online Medical Services Regularly Sometimes Never

1,000

250

250

250

250

Overall

Unserved

Underserved

Cable

Fiber

23.5% 26.9% 49.6%

28.6% 23.1% 48.4%

20.1% 29.1% 50.8%

21.8% 28.2% 50.0%

24.1% 26.8% 49.1%

Overall

Unserved

Underserved

Cable

Fiber

57.3% 24.2% 18.4%

57.1% 22.3% 20.7%

55.6% 24.9% 19.5%

54.3% 25.6% 20.1%

62.2% 23.9% 14.0%

Overall

Unserved

Underserved

Cable

Fiber

10.5% 30.1% 59.4%

9.3% 35.0% 55.7%

9.5% 32.7% 57.8%

9.8% 27.9% 62.3%

13.2% 25.9% 60.9%

Satisfaction With Current Internet Provider Reliable Online Access Weighted Average Top Box Bottom Box Upload and Download Speed Weighted Average Top Box Bottom Box Reasonable Monthly Cost Weighted Average Top Box Bottom Box

Weighted averages based on a 10 point scale Top box combines 8-10 responses Bottom box combines 1-3 responses

2017

Overall

Unserved

Underserved

Cable

Fiber

6.85

6.34

6.32

7.48

7.13

50.9% 14.2%

40.6% 17.3%

43.7% 20.4%

62.2% 9.2%

55.1% 10.7%

Overall

Unserved

Underserved

Cable

Fiber

6.01 36.9% 22.6%

5.25 27.0% 32.9%

5.60 32.3% 26.8%

6.86 51.4% 14.2%

6.18 35.4% 18.4%

Overall

Unserved

Underserved

Cable

Fiber

5.23 22.9% 29.2%

5.26 26.4% 31.3%

4.91 21.6% 33.3%

5.40 21.7% 24.9%

5.35 22.1% 28.0%

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2017 Broadband Survey Results

Number of Responses Responsive Customer Service and Tech Support Weighted Average Top Box Bottom Box

1,000

250

250

250

250

Overall

Unserved

Underserved

Cable

Fiber

6.45 43.6% 18.4%

6.26 41.1% 20.5%

6.25 39.7% 22.1%

6.48 45.9% 15.7%

6.76 47.0% 16.1%

Overall

Unserved

Underserved

Cable

Fiber

67.3% 25.4% 7.3%

63.5% 31.1% 5.3%

67.8% 25.6% 6.6%

66.8% 24.5% 8.7%

71.1% 20.3% 8.5%

Overall

Unserved

Underserved

Cable

Fiber

9.1% 2.8% 15.3% 21.3% 51.5%

5.3% 2.0% 9.0% 20.1% 63.5%

13.3% 2.5% 13.7% 21.6% 49.0%

11.7% 3.8% 21.3% 18.8% 44.4%

6.1% 2.8% 17.1% 24.8% 49.2%

Overall

Unserved

Underserved

Cable

Fiber

6.69 54.4% 24.2%

7.20 61.3% 19.0%

7.05 58.7% 21.1%

5.96 45.3% 30.6%

6.53 52.1% 26.1%

Overall

Unserved

Underserved

Cable

Fiber

5.66 39.7% 34.1%

5.85 41.8% 31.4%

5.99 44.5% 30.7%

5.08 32.0% 39.5%

5.72 40.9% 34.4%

High Speed Internet High Speed Internet Effect on Quality of Life Absolutely necessary Important but not necessary Doesnâ&#x20AC;&#x2122;t affect the quality of life OEC Providing High Speed Internet Strongly disagree Somewhat disagree Indifferent Somewhat agree Strongly agree

Interest and Package Options Option A - $49.95/month for 100 Mbps Weighted Average Top Box Bottom Box Option B - $79.95/month for 1 Gbps (1,000 Mbps) Weighted Average Top Box Bottom Box

Weighted averages based on a 10 point scale Top box combines 8-10 responses Bottom box combines 1-3 responses

2017

10

2017 Broadband Survey Results

1,000

Number of Responses

250

250

250

250

Overall

Unserved

Underserved

Cable

Fiber

19.5% 19.8% 49.4% 46.3%

24.5% 5.8% 63.5% 32.8%

20.0% 11.7% 57.9% 44.2%

17.7% 32.9% 35.4% 54.0%

15.9% 29.0% 40.8% 54.3%

Overall

Unserved

Underserved

Cable

Fiber

24.9% 1.9% 1.7% 8.0% 32.4% 1.5% 29.6%

24.1% 2.5% 2.1% 7.6% 33.8% 1.3% 28.7%

27.5% 2.5% 1.7% 10.2% 26.7% 0.4% 30.9%

21.4% 1.7% 1.7% 7.0% 31.9% 3.5% 32.8%

26.6% 0.8% 1.3% 7.2% 37.1% 0.8% 26.2%

Overall

Unserved

Underserved

Cable

Fiber

6.5% 22.9% 15.6% 26.0% 14.0% 14.9%

5.4% 17.0% 14.5% 25.7% 16.2% 21.2%

4.5% 20.2% 11.9% 27.6% 19.3% 16.5%

9.2% 28.0% 13.4% 26.8% 9.2% 13.4%

7.0% 26.4% 22.7% 24.0% 11.2% 8.7%

Internet, Telephone and TV Services Usage at Home Neither cable nor satellite Cable TV Satellite TV Streaming services Package Preference Internet only Telephone only HDTV only 2 services - Internet and telephone combined 2 services - Internet and HDTV combined 2 services - Telephone and HDTV combined 3 services - Internet, telephone and HDTV combined

Demographics Length of Service Less than 1 year 1 - 5 years 6 - 10 years 11 - 20 years 21 - 30 years More than 30 years

Weighted averages based on a 10 point scale Top box combines 8-10 responses Bottom box combines 1-3 responses

2017

11

2017 Broadband Survey Results

Number of Responses Age Under 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75+ Education Less than high school High school graduate or GED Vocational or trade school Some college College graduate Graduate or professional school Number of People in Home Using Internet 0 1 2 3 4 5 6+ Operate Business at Home Yes No Gender Male Female

Weighted averages based on a 10 point scale Top box combines 8-10 responses Bottom box combines 1-3 responses

2017

1,000

250

250

250

250

Overall

Unserved

Underserved

Cable

Fiber

1.1% 9.1% 19.5% 20.2% 24.2% 18.2% 7.6%

0.0% 8.7% 18.7% 21.6% 28.2% 17.8% 5.0%

0.0% 7.9% 15.7% 19.8% 27.3% 20.2% 9.1%

2.1% 9.7% 21.1% 18.1% 21.9% 16.0% 11.0%

2.5% 10.4% 22.7% 21.1% 19.4% 18.6% 5.4%

Overall

Unserved

Underserved

Cable

Fiber

2.0% 18.0% 5.9% 27.8% 32.1% 14.1%

2.5% 21.7% 6.3% 27.1% 25.8% 16.7%

2.9% 19.5% 5.0% 29.0% 34.9% 8.7%

1.3% 14.0% 7.7% 31.9% 28.9% 16.2%

1.2% 16.9% 4.9% 23.5% 38.7% 14.8%

Overall

Unserved

Underserved

Cable

Fiber

3.8% 16.1% 39.0% 16.7% 15.2% 6.6% 2.6%

5.5% 15.1% 40.3% 15.5% 14.7% 6.3% 2.5%

4.5% 14.0% 38.0% 16.5% 15.3% 8.3% 3.3%

3.4% 20.3% 39.2% 16.0% 12.7% 6.3% 2.1%

1.7% 14.9% 38.6% 18.7% 18.3% 5.4% 2.5%

Overall

Unserved

Underserved

Cable

Fiber

19.6% 80.4%

23.7% 76.3%

21.4% 78.6%

17.8% 82.2%

15.6% 84.4%

Overall

Unserved

Underserved

Cable

Fiber

49.1% 50.9%

47.5% 52.5%

49.2% 50.8%

51.7% 48.3%

48.1% 51.9%

12

Broadband Market Feasibility Survey Results August 2017

Conducted & compiled by Inside InformationÂŽ Inc.

13

Overview Broadband Market Feasibility Survey, 2017 • 1,000 total residential members responding during

July-August data collection, from selected geographic sections in the co-op service area • 690 online survey responses from postcards and emails

(69% of the responses) • 310 follow-up telephone survey responses (31% of the

responses) • Margin of error of +/- 3.1% at 95% degree of confidence

14

Overview Survey Segments • 250 members surveyed from each of four segments • Unserved – no high-speed internet service • Underserved – existing internet service at <10 mbps • Cable – cable internet is available • Fiber – fiber internet is available

15

Highlights by Segment 

As expected, the Unserved and Underserved segments represent the greatest opportunity for market share. These respondents show the highest interest in potential OEC internet packages, and lowest satisfaction with existing providers.



The Cable segment appears to be the most competitive. These customers tend to be more satisfied with their existing service and least likely to switch. However, support for OEC offering broadband is high among these customers and OEC’s projected rates and speeds appear to provide greater value than existing offerings.



Somewhat surprisingly, there appears to be significant opportunity to switch customers currently in the Fiber segment due to dissatisfaction with cost and value. Particularly noteworthy, research of competitor’s published rates indicate most existing customers in the Fiber segment are paying considerably more than the co-op’s projected rates and receiving significantly lower speeds.

16

Overall Highlights 

Just over half say they are interested in co-op broadband Option A at $49.95/month – another 4 in 10 are interested in Option B at $79.95/month



Over 9 of 10 feel broadband is “absolutely necessary” or “important” for higher quality of life



Half or more work or take classes online, and nearly all use the internet to pay bills



Nearly three-fourths support OEC providing local broadband service – 1 in 10 disagree



Nearly 9 of 10 currently have internet, mostly cable modem, DSL and broadband



Combined, AT&T, Cox and Pioneer have about two-thirds of the market – 32 ISPs listed



Low average satisfaction (40%) with existing internet service, particularly lower for reasonable cost and connection speed – overall average 20% dissatisfied



Overall about half who don’t have home internet say it is either not available, too expensive or a poor value – another 1 in 5 say they just don’t want or need it



Mostly middle aged respondents and a mix of newer and long-time members – median age is 54 – median length of service is 12 years



Higher education levels – about 8 in 10 have college or post-high school

17

Survey Respondents

= Unserved

= Underserved

= Cable

= Fiber

18

Internet Characteristics and

Member Satisfaction

19

Internet Characteristics Type of Internet

Have Internet Service

29%

Cable modem

26%

DSL

Yes 86%

Land-based wireless

No 14%

23% 15%

Satellite broadband Cell phone data plan

6% 1%

Dial-up

Almost 9 in 10 have internet â&#x20AC;&#x201C; a relative mix of cable modem, DSL, land-based wireless and satellite broadband

0%

10%

20%

30%

40%

20

Internet Characteristics Why Do You Not Use Internet at Home?

26%

Not available Too expensive

19%

Don't need/want it

19%

No home phone

More non-users say internet isnâ&#x20AC;&#x2122;t available, is too expensive or they just donâ&#x20AC;&#x2122;t need/want it

9%

Poor reliability of provider

8%

Poor value

8% 0%

10%

20%

30%

40%

50%

60%

Among non-internet users

21

Internet Characteristics Why Do Not Use Internet â&#x20AC;&#x201C; by broadband area 80%

Clearly availability is an issue in the Unserved area, cost/value is a barrier in the Fiber segment, and Cable respondents just donâ&#x20AC;&#x2122;t need/want internet

60%

46%

44% 37%

40%

30%

26% 28%

26% 26% 19%

20%

21%

20%

17% 13%

12%

9%

0% ALL

Unserved Not available

Underserved Price/value

Cable

Fiber

Don't need/want it

22

Internet Characteristics Current Internet Service Provider AT&T

26%

Cox

20%

Pioneer

20%

AT&T, Cox and Pioneer collectively have twothirds of the market

8%

ATLink Windstream

5%

Dobson

5%

Verizon

AT&T and Pioneer fare poorly in satisfaction ratings, Cox does better overall but has considerable dissatisfaction with rates

3%

25 others

13% 0%

10%

20%

30%

40%

50%

23

Internet Characteristics How Respondents Use the Internet 100%

80%

Considerably more pay bills on a regular basis online â&#x20AC;&#x201C; majority also say they work or take classes online

74%

59%

57%

60%

50% 41% 35%

40%

20%

25%

24%

20%

24%

27%

30%

18% 11%

7% 0% Pay bills

Streaming audio/video

Regularly

Work from home

Sometimes

Take online classes

Online medical services

Never

24

Internet Characteristics Internet Bill Stand-Alone or Bundled?

Bundled

52%

48%

Internet-only service

0%

20%

40%

60%

25

TV Usage Use Cable or Satellite TV 80%

About half say they use satellite TV or stream TV programming â&#x20AC;&#x201C; nearly 70% use satellite or cable TV

60% 49%

46%

40%

20%

20%

Cable TV

None of these

20%

0% Use satellite TV

Streaming TV

26

Attitude & Perceptions Satisfaction with Current Internet Service Attributes 51%

Reliable online access

14%

44%

Responsive customer service & tech support

Higher satisfaction with reliability and customer service

18%

37%

Connection speed, upload and download

Only 40% average overall satisfaction with 20% dissatisfied

Lower satisfaction with cost and connection speed

23%

29%

Reasonable monthly rate

23% 0%

20% Satisfied (8-10)

40%

60%

80%

Not satisfied (1-3)

27

Attitude & Perceptions Satisfaction with Current Internet Service â&#x20AC;&#x201C; by broadband area 100%

80%

All groups have highest satisfaction with reliability, lowest with cost

Reliable access

Customer support

Speed

Cost

62%

60%

55% 51%

51%

44%

40%

41% 41% 37%

47%

46%

44% 40%

35%

32% 23%

27%26%

22%

22%

22%

20%

0% ALL

Unserved

Underserved

Cable

Fiber

Top box 8-10 somewhat/very satisfied

28

Marketing Opportunities

29

Marketing Opportunities How Important is Broadband Service to Area Quality of Life?

Absolutely necessary 68%

Important, but not necessary 25%

Over 9 of 10 associate broadband service with improved quality of life â&#x20AC;&#x201C; important for future marketing messages

No effect 7%

30

Marketing Opportunities Support OEC Providing High-Speed Internet?

80%

60%

Nearly three-fourths somewhat or strongly support OEC providing broadband, only 12% decidedly do not support

52%

40% 21% 15%

20%

9% 3% 0% Strongly support

Somewhat support

Indifferent

Somewhat no support

Strong no support

31

Marketing Opportunities Interest in Specific Service Packages 80%

Greater interest in Option A at $49.95/month 60%

54% 40%

40%

20%

0% A - Basic at $49.95/month

B - Deluxe at $79.95/month

8-10 ratings â&#x20AC;&#x201C; very interested

32

Marketing Opportunities Interest in Broadband Packages – by broadband area 100%

Of the 54% top box ratings for Option A, 38% gave a “10” response, indicating high interest intensity – 26% responded “10” for Option B

80%

61% 60% 40%

59%

54%

52% 40%

42%

45%

45%

41% 32%

20% 0% ALL

Underserved A - $49.95/mo

Unserved

Cable

Fiber

B - $79.95/mo

8-10 ratings

33

Marketing Opportunities Interest in Broadband Packages â&#x20AC;&#x201C; by age 100%

Above-average interest in both packages among respondents <45 and 45-64 â&#x20AC;&#x201C; lower interest among age 65+

80% 60% 40%

60% 54%

59% 51% 42%

40%

41% 22%

20% 0% ALL

< 45 A - $49.95/mo

45-64

65 +

B - $79.95/mo

8-10 ratings

34

Marketing Opportunities Interest in Stand-Alone or Bundled Service Packages 60% Greater preference for bundled internet/HDTV, or all three services, or internet only

40%

32%

30%

25% 20% 8% 2%

2%

Phone only

HDTV only

2%

0% Internet only

2 services 2 services 2 services 3 services Internet, Internet, HDTV HDTV, phone Internet, phone HDTV, phone

35

Respondent Demographics

36

Demographics Respondent Age 50% More middle-aged respondents â&#x20AC;&#x201C; median age is 54 years â&#x20AC;&#x201C; two-thirds are age 35-64

40%

30% 24% 20%

20% 18%

20% 9%

10%

8%

1% 0% < 25

25-34

35-44

45-54

55-64

65-74

75 +

37

Demographics Median Age â&#x20AC;&#x201C; by survey type Telephone

Online

57

53

Telephone respondents are slightly older than online respondents

Median age

38

Demographics Length of Electric Service 50%

Mix of newer and long-time members responding â&#x20AC;&#x201C; median length of service is 12 years

40%

30%

26% 23%

20%

10%

16%

14%

15%

21-30 years

> 30 years

7%

0% < 1 year

1-5 years

6-10 yrs

11-20 years

39

Demographics Education < High school

2%

Higher education levels â&#x20AC;&#x201C; about 8 in 10 have college or other post-HS education

18%

High school grad Voc/Trade school

6% 28%

Some college College grad

32%

Graduate school

14% 0%

10%

20%

30%

40%

50%

60%

40

Demographics Number of Internet Users in Home

Have Home Business

60% Yes 20%

39%

40%

No 80%

20%

17%

16%

15% 9%

4% 0% 0

1

2

3

4

5+

About 1 in 5 have home businesses â&#x20AC;&#x201C; potential broadband target market

41

Survey Action Items 

Apply survey findings to broadband financial model in order to help project potential take-rates, operating revenue and annual budgeting – analyze by broadband area



Structure co-op broadband project as overcoming existing dissatisfaction with internet rates, customer service, reliability and high-speed availability



Include quality-of-life appeals in campaigns to promote broadband capabilities, including community benefits in education, employment, health care, etc.



Evaluate higher customer price sensitivity in finalizing broadband package costs



Examine cross-tabs to identify profiles for targeted marketing – for example, demographics and use characteristics of members who are most interested in upgrading to broadband, including segmentation by each broadband area



If broadband is offered, conduct ongoing follow-up customer tracking surveys to identify potential improvements and increase satisfaction

42

Crosstab Report

2017 Broadband Market Feasibility Survey Oklahoma Electric Cooperative

43

Banners Age

Education

Gender

Internet Provider

Phone/Online

Length of Service

Banner questions above are compared to each of the questions below:

Survey Question

Page

Have internet service at home

46

Internet type

48

Internet provider

52

Reliable online access

58

Upload and download speed

64

Reasonable monthly cost

70

Responsive customer service and tech support

76

How important is having high speed internet to the quality of life

82

Support co-op internet

85

Option A regular high speed internet

88

Option B premium high speed internet

94

Age by phone/online

100

44

Explanation of Crosstabs The following cross-tab tables are to be used for more detailed analysis. They show the responses to each question by sub-groups.

This analysis uses a series of demographic categories and other key questions as the cross-tab banners, under which all other survey questions are cross-tabbed by sub-group in the columns across the top.

For each response to each question listed, the number shown indicates the total number of people who gave that response. Below that, each column indicates the percentage of that sub-group that gave that particular response.

In the cross-tab example below, you can determine the breakdown of Male vs Female respondents who consider themselves as Members, Owners, Customers or combinations.

For example, to begin, across the top you can see there are 247 total respondents, of which 116 (47.0%) are Male and 131 (53.0%) are Female.

Looking down the column of the 116 Male respondents, 46 (39.7%) feel they are Customers, the largest segment of men. Considerably fewer of the men, 23 (19.8%) say they are Members. In addition, in the column of the 131 Female respondents, 50 (38.2%) feel they are Customers, also the largest segment of women, while 22 (16.8%) say they are Members.

The conclusions you could draw from the cross-tab example below are that more of both men and women feel they are Customers rather than Members. In addition, men are more likely than women to say they are Members -- 19.8% of men vs 16.8% of women.

You may also compare those same cross-tab sub-set percentages against the survey overall -- the full survey shows 45 total respondents, or 18.2%, who say they are Members.

You can also analyze the cross-tab in reverse -- below among the 45 total respondents who say they are Members, 23 (51.1%) are men and 22 (48.9%) are women. Therefore, among the respondents who say they are Members, there are slightly more men than women.

45

Do you have internet service in your home? by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

818

215 26.3%

69 8.4%

165 20.2%

160 19.6%

12 1.5%

40 4.9%

50 6.1%

21 2.6%

37 4.5%

9 1.1%

40 4.9%

Yes

818 100.0%

215 100.0% 26.3%

69 100.0% 8.4%

165 100.0% 20.2%

160 100.0% 19.6%

12 100.0% 1.5%

40 100.0% 4.9%

50 100.0% 6.1%

21 100.0% 2.6%

37 100.0% 4.5%

9 100.0% 1.1%

40 100.0% 4.9%

No

-

-

-

-

-

-

-

-

-

-

-

-

Do you have internet service in your home?

Do you have internet service in your home? by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

965

63 6.5%

Yes

828 85.8%

No

137 14.2%

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

221 22.9%

151 15.6%

251 26.0%

135 14.0%

144 14.9%

47 74.6% 5.7%

190 86.0% 22.9%

131 86.8% 15.8%

224 89.2% 27.1%

114 84.4% 13.8%

122 84.7% 14.7%

16 25.4% 11.7%

31 14.0% 22.6%

20 13.2% 14.6%

27 10.8% 19.7%

21 15.6% 15.3%

22 15.3% 16.1%

Do you have internet service in your home?

Do you have internet service in your home? by Age Age

Counts Analysis % Break % Respondents

Base

Total

962

Under 25-34 25

35-44

65-74

75+

11 1.1%

188 194 233 175 19.5% 20.2% 24.2% 18.2%

73 7.6%

88 9.1%

45-54

55-64

Do you have internet service in your home?

Yes

9 66 166 171 203 152 59 826 81.8% 75.0% 88.3% 88.1% 87.1% 86.9% 80.8% 85.9% 1.1% 8.0% 20.1% 20.7% 24.6% 18.4% 7.1%

No

2 22 22 23 30 23 14 136 18.2% 25.0% 11.7% 11.9% 12.9% 13.1% 19.2% 14.1% 1.5% 16.2% 16.2% 16.9% 22.1% 16.9% 10.3%

46

Do you have internet service in your home? by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

959

19 2.0%

173 18.0%

57 5.9%

267 27.8%

308 32.1%

135 14.1%

Yes

824 85.9%

12 63.2% 1.5%

133 76.9% 16.1%

46 80.7% 5.6%

233 87.3% 28.3%

274 89.0% 33.3%

126 93.3% 15.3%

No

135 14.1%

7 36.8% 5.2%

40 23.1% 29.6%

11 19.3% 8.1%

34 12.7% 25.2%

34 11.0% 25.2%

9 6.7% 6.7%

Do you have internet service in your home?

Do you have internet service in your home? by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

963

473 49.1%

490 50.9%

Yes

823 85.5%

419 88.6% 50.9%

404 82.4% 49.1%

No

140 14.5%

54 11.4% 38.6%

86 17.6% 61.4%

Do you have internet service in your home?

Do you have internet service in your home? by Phone vs Online Counts Analysis % Break % Respondents

Base

Total

1000

Phone vs Online Online Phone 690 310 69.0% 31.0%

Do you have internet service in your home?

Yes

604 251 855 87.5% 81.0% 85.5% 70.6% 29.4%

No

86 59 145 12.5% 19.0% 14.5% 59.3% 40.7%

47

IntType by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

813

213 26.2%

69 8.5%

165 20.3%

159 19.6%

12 1.5%

39 4.8%

50 6.2%

20 2.5%

37 4.6%

9 1.1%

40 4.9%

Dial-up

10 1.2%

2 0.9% 20.0%

-

-

3 1.9% 30.0%

-

1 2.6% 10.0%

2 4.0% 20.0%

1 5.0% 10.0%

1 2.7% 10.0%

-

-

Cable modem

238 29.3%

54 25.4% 22.7%

2 2.9% 0.8%

134 81.2% 56.3%

28 17.6% 11.8%

1 8.3% 0.4%

6 15.4% 2.5%

9 18.0% 3.8%

1 5.0% 0.4%

2 5.4% 0.8%

-

1 2.5% 0.4%

Satellite broadband

116 14.3%

13 6.1% 11.2%

28 40.6% 24.1%

3 1.8% 2.6%

1 0.6% 0.9%

1 8.3% 0.9%

4 10.3% 3.4%

16 32.0% 13.8%

2 10.0% 1.7%

1 2.7% 0.9%

9 100.0% 7.8%

38 95.0% 32.8%

Telephone DSL

218 26.8%

70 32.9% 32.1%

1 1.4% 0.5%

6 3.6% 2.8%

79 49.7% 36.2%

-

20 51.3% 9.2%

9 18.0% 4.1%

1 5.0% 0.5%

31 83.8% 14.2%

-

1 2.5% 0.5%

Cell phone or mobile device

45 5.5%

22 10.3% 48.9%

2 2.9% 4.4%

2 1.2% 4.4%

3 1.9% 6.7%

-

-

3 6.0% 6.7%

13 65.0% 28.9%

-

-

-

Land-based wireless broadband

186 22.9%

52 24.4% 28.0%

36 52.2% 19.4%

20 12.1% 10.8%

45 28.3% 24.2%

10 83.3% 5.4%

8 20.5% 4.3%

11 22.0% 5.9%

2 10.0% 1.1%

2 5.4% 1.1%

-

-

IntType

IntType by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

821

47 5.7%

Dial-up

7 0.9%

Cable modem

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

189 23.0%

130 15.8%

221 26.9%

114 13.9%

120 14.6%

-

-

1 0.8% 14.3%

1 0.5% 14.3%

4 3.5% 57.1%

1 0.8% 14.3%

238 29.0%

24 51.1% 10.1%

82 43.4% 34.5%

38 29.2% 16.0%

56 25.3% 23.5%

23 20.2% 9.7%

15 12.5% 6.3%

Satellite broadband

123 15.0%

6 12.8% 4.9%

20 10.6% 16.3%

15 11.5% 12.2%

41 18.6% 33.3%

23 20.2% 18.7%

18 15.0% 14.6%

Telephone DSL

217 26.4%

5 10.6% 2.3%

29 15.3% 13.4%

38 29.2% 17.5%

63 28.5% 29.0%

36 31.6% 16.6%

46 38.3% 21.2%

Cell phone or mobile device

44 5.4%

2 4.3% 4.5%

7 3.7% 15.9%

6 4.6% 13.6%

12 5.4% 27.3%

7 6.1% 15.9%

10 8.3% 22.7%

Land-based wireless broadband

192 23.4%

10 21.3% 5.2%

51 27.0% 26.6%

32 24.6% 16.7%

48 21.7% 25.0%

21 18.4% 10.9%

30 25.0% 15.6%

IntType

48

IntType by Age Age

Counts Analysis % Break % Respondents

Base

Total

Under 25-34 25

35-44

65-74

75+

819

9 1.1%

66 8.1%

164 168 203 151 20.0% 20.5% 24.8% 18.4%

58 7.1%

7 0.9%

-

-

1 1 2 3 0.6% 0.6% 1.0% 2.0% 14.3% 14.3% 28.6% 42.9%

-

45-54

55-64

IntType Dial-up

Cable modem

7 29 52 51 44 32 22 237 77.8% 43.9% 31.7% 30.4% 21.7% 21.2% 37.9% 28.9% 3.0% 12.2% 21.9% 21.5% 18.6% 13.5% 9.3%

Satellite broadband

123 15.0%

-

7 21 26 38 27 10.6% 12.8% 15.5% 18.7% 17.9% 5.7% 17.1% 21.1% 30.9% 22.0%

Telephone DSL

217 26.5%

-

6 9.1% 2.8%

37 49 61 48 16 22.6% 29.2% 30.0% 31.8% 27.6% 17.1% 22.6% 28.1% 22.1% 7.4%

4 6.1% 9.1%

8 5 14 9 4.9% 3.0% 6.9% 6.0% 18.2% 11.4% 31.8% 20.5%

Cell phone or mobile device Land-based wireless broadband

1 44 11.1% 5.4% 2.3%

4 6.9% 3.3%

3 5.2% 6.8%

1 20 45 36 44 32 13 191 11.1% 30.3% 27.4% 21.4% 21.7% 21.2% 22.4% 23.3% 0.5% 10.5% 23.6% 18.8% 23.0% 16.8% 6.8%

IntType by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

818

12 1.5%

129 15.8%

46 5.6%

232 28.4%

273 33.4%

126 15.4%

Dial-up

7 0.9%

1 8.3% 14.3%

2 1.6% 28.6%

-

-

4 1.5% 57.1%

-

Cable modem

238 29.1%

-

28 21.7% 11.8%

10 21.7% 4.2%

68 29.3% 28.6%

87 31.9% 36.6%

45 35.7% 18.9%

Satellite broadband

121 14.8%

3 25.0% 2.5%

29 22.5% 24.0%

6 13.0% 5.0%

31 13.4% 25.6%

36 13.2% 29.8%

16 12.7% 13.2%

Telephone DSL

217 26.5%

5 41.7% 2.3%

34 26.4% 15.7%

16 34.8% 7.4%

59 25.4% 27.2%

76 27.8% 35.0%

27 21.4% 12.4%

Cell phone or mobile device

44 5.4%

1 8.3% 2.3%

9 7.0% 20.5%

2 4.3% 4.5%

18 7.8% 40.9%

9 3.3% 20.5%

5 4.0% 11.4%

Land-based wireless broadband

191 23.3%

2 16.7% 1.0%

27 20.9% 14.1%

12 26.1% 6.3%

56 24.1% 29.3%

61 22.3% 31.9%

33 26.2% 17.3%

IntType

49

IntType by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

814

416 51.1%

398 48.9%

Dial-up

10 1.2%

5 1.2% 50.0%

5 1.3% 50.0%

Cable modem

237 29.1%

122 29.3% 51.5%

115 28.9% 48.5%

Satellite broadband

123 15.1%

46 11.1% 37.4%

77 19.3% 62.6%

Telephone DSL

213 26.2%

131 31.5% 61.5%

82 20.6% 38.5%

Cell phone or mobile device

45 5.5%

15 3.6% 33.3%

30 7.5% 66.7%

Land-based wireless broadband

186 22.9%

97 23.3% 52.2%

89 22.4% 47.8%

IntType

50

IntType by Phone vs Online Phone vs Online

Counts Analysis % Break % Respondents

Base

Total

844

600 244 71.1% 28.9%

10 1.2%

4 6 0.7% 2.5% 40.0% 60.0%

Online Phone

IntType Dial-up

Cable modem

167 77 244 27.8% 31.6% 28.9% 68.4% 31.6%

Satellite broadband

86 43 129 14.3% 17.6% 15.3% 66.7% 33.3%

Telephone DSL

167 55 222 27.8% 22.5% 26.3% 75.2% 24.8%

Cell phone or mobile device Land-based wireless broadband

46 5.5%

34 12 5.7% 4.9% 73.9% 26.1%

142 51 193 23.7% 20.9% 22.9% 73.6% 26.4%

51

IntProvider by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

818

215 26.3%

69 8.4%

165 20.2%

160 19.6%

12 1.5%

40 4.9%

50 6.1%

21 2.6%

37 4.5%

9 1.1%

40 4.9%

AT&T

215 26.3%

215 100.0% 100.0%

-

-

-

-

-

-

-

-

-

-

ATLink

69 8.4%

-

69 100.0% 100.0%

-

-

-

-

-

-

-

-

-

Cox

165 20.2%

-

-

165 100.0% 100.0%

-

-

-

-

-

-

-

-

Pioneer

160 19.6%

-

-

-

160 100.0% 100.0%

-

-

-

-

-

-

-

Sooner Wireless

12 1.5%

-

-

-

-

12 100.0% 100.0%

-

-

-

-

-

-

Windstream

40 4.9%

-

-

-

-

-

40 100.0% 100.0%

-

-

-

-

-

Other (please specify)

50 6.1%

-

-

-

-

-

-

50 100.0% 100.0%

-

-

-

-

Verizon

21 2.6%

-

-

-

-

-

-

-

21 100.0% 100.0%

-

-

-

Dobson Technologies

37 4.5%

-

-

-

-

-

-

-

-

37 100.0% 100.0%

-

-

Exede/Wildblue

9 1.1%

-

-

-

-

-

-

-

-

-

9 100.0% 100.0%

-

HughesNet

40 4.9%

-

-

-

-

-

-

-

-

-

-

40 100.0% 100.0%

IntProvider

52

IntProvider by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

797

46 5.8%

AT&T

210 26.3%

ATLink

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

189 23.7%

125 15.7%

209 26.2%

109 13.7%

119 14.9%

8 17.4% 3.8%

39 20.6% 18.6%

35 28.0% 16.7%

57 27.3% 27.1%

26 23.9% 12.4%

45 37.8% 21.4%

69 8.7%

2 4.3% 2.9%

20 10.6% 29.0%

10 8.0% 14.5%

17 8.1% 24.6%

10 9.2% 14.5%

10 8.4% 14.5%

Cox

161 20.2%

22 47.8% 13.7%

61 32.3% 37.9%

28 22.4% 17.4%

33 15.8% 20.5%

16 14.7% 9.9%

1 0.8% 0.6%

Pioneer

158 19.8%

5 10.9% 3.2%

37 19.6% 23.4%

26 20.8% 16.5%

43 20.6% 27.2%

26 23.9% 16.5%

21 17.6% 13.3%

Sooner Wireless

12 1.5%

1 2.2% 8.3%

1 0.5% 8.3%

1 0.8% 8.3%

2 1.0% 16.7%

3 2.8% 25.0%

4 3.4% 33.3%

Windstream

37 4.6%

2 4.3% 5.4%

5 2.6% 13.5%

6 4.8% 16.2%

12 5.7% 32.4%

4 3.7% 10.8%

8 6.7% 21.6%

Other (please specify)

48 6.0%

2 4.3% 4.2%

8 4.2% 16.7%

4 3.2% 8.3%

15 7.2% 31.3%

6 5.5% 12.5%

13 10.9% 27.1%

Verizon

19 2.4%

1 2.2% 5.3%

4 2.1% 21.1%

2 1.6% 10.5%

5 2.4% 26.3%

3 2.8% 15.8%

4 3.4% 21.1%

Dobson Technologies

36 4.5%

-

5 2.6% 13.9%

7 5.6% 19.4%

13 6.2% 36.1%

5 4.6% 13.9%

6 5.0% 16.7%

Exede/Wildblue

9 1.1%

-

3 1.6% 33.3%

2 1.6% 22.2%

2 1.0% 22.2%

1 0.9% 11.1%

1 0.8% 11.1%

HughesNet

38 4.8%

3 6.5% 7.9%

6 3.2% 15.8%

4 3.2% 10.5%

10 4.8% 26.3%

9 8.3% 23.7%

6 5.0% 15.8%

IntProvider

53

IntProvider by Age Age

Counts Analysis % Break % Respondents

Base

Total

795

Under 25-34 25

35-44

65-74

75+

9 1.1%

159 162 199 145 20.0% 20.4% 25.0% 18.2%

56 7.0%

65 8.2%

45-54

55-64

IntProvider AT&T

ATLink

Cox

2 9 39 32 56 47 23 208 22.2% 13.8% 24.5% 19.8% 28.1% 32.4% 41.1% 26.2% 1.0% 4.3% 18.8% 15.4% 26.9% 22.6% 11.1% 69 8.7%

-

5 7.7% 7.2%

19 12 15 13 11.9% 7.4% 7.5% 9.0% 27.5% 17.4% 21.7% 18.8%

5 8.9% 7.2%

7 21 37 35 33 19 9 161 77.8% 32.3% 23.3% 21.6% 16.6% 13.1% 16.1% 20.3% 4.3% 13.0% 23.0% 21.7% 20.5% 11.8% 5.6%

Pioneer

158 19.9%

-

16 32 39 40 25 6 24.6% 20.1% 24.1% 20.1% 17.2% 10.7% 10.1% 20.3% 24.7% 25.3% 15.8% 3.8%

Sooner Wireless

12 1.5%

-

1 1.5% 8.3%

3 2 4 2 1.9% 1.2% 2.0% 1.4% 25.0% 16.7% 33.3% 16.7%

-

Windstream

37 4.7%

-

1 1.5% 2.7%

10 6 11 6 6.3% 3.7% 5.5% 4.1% 27.0% 16.2% 29.7% 16.2%

3 5.4% 8.1%

Other (please specify)

48 6.0%

-

3 4.6% 6.3%

10 9 14 8 6.3% 5.6% 7.0% 5.5% 20.8% 18.8% 29.2% 16.7%

4 7.1% 8.3%

Verizon

19 2.4%

-

3 2 5 3 4 2 4.6% 1.3% 3.1% 1.5% 2.8% 3.6% 15.8% 10.5% 26.3% 15.8% 21.1% 10.5%

Dobson Technologies

36 4.5%

-

2 3.1% 5.6%

Exede/Wildblue

9 1.1%

-

1 1 3 2 2 1.5% 0.6% 1.9% 1.0% 1.4% 11.1% 11.1% 33.3% 22.2% 22.2%

HughesNet

38 4.8%

-

3 4.6% 7.9%

3 1.9% 8.3%

3 1.9% 7.9%

11 11 6 6.8% 5.5% 4.1% 30.6% 30.6% 16.7%

8 10 13 4.9% 5.0% 9.0% 21.1% 26.3% 34.2%

3 5.4% 8.3% 1 1.8% 2.6%

54

IntProvider by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

793

11 1.4%

122 15.4%

43 5.4%

228 28.8%

267 33.7%

122 15.4%

AT&T

208 26.2%

4 36.4% 1.9%

36 29.5% 17.3%

11 25.6% 5.3%

56 24.6% 26.9%

67 25.1% 32.2%

34 27.9% 16.3%

ATLink

69 8.7%

1 9.1% 1.4%

10 8.2% 14.5%

4 9.3% 5.8%

20 8.8% 29.0%

23 8.6% 33.3%

11 9.0% 15.9%

Cox

161 20.3%

-

12 9.8% 7.5%

7 16.3% 4.3%

54 23.7% 33.5%

54 20.2% 33.5%

34 27.9% 21.1%

Pioneer

158 19.9%

2 18.2% 1.3%

29 23.8% 18.4%

12 27.9% 7.6%

37 16.2% 23.4%

64 24.0% 40.5%

14 11.5% 8.9%

Sooner Wireless

11 1.4%

-

-

2 4.7% 18.2%

3 1.3% 27.3%

3 1.1% 27.3%

3 2.5% 27.3%

Windstream

37 4.7%

-

6 4.9% 16.2%

1 2.3% 2.7%

13 5.7% 35.1%

11 4.1% 29.7%

6 4.9% 16.2%

Other (please specify)

47 5.9%

1 9.1% 2.1%

7 5.7% 14.9%

4 9.3% 8.5%

13 5.7% 27.7%

17 6.4% 36.2%

5 4.1% 10.6%

Verizon

19 2.4%

1 9.1% 5.3%

3 2.5% 15.8%

-

8 3.5% 42.1%

4 1.5% 21.1%

3 2.5% 15.8%

Dobson Technologies

36 4.5%

2 18.2% 5.6%

8 6.6% 22.2%

-

11 4.8% 30.6%

12 4.5% 33.3%

3 2.5% 8.3%

Exede/Wildblue

9 1.1%

-

2 1.6% 22.2%

1 2.3% 11.1%

1 0.4% 11.1%

3 1.1% 33.3%

2 1.6% 22.2%

HughesNet

38 4.8%

-

9 7.4% 23.7%

1 2.3% 2.6%

12 5.3% 31.6%

9 3.4% 23.7%

7 5.7% 18.4%

IntProvider

55

IntProvider by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

791

406 51.3%

385 48.7%

AT&T

210 26.5%

104 25.6% 49.5%

106 27.5% 50.5%

ATLink

68 8.6%

38 9.4% 55.9%

30 7.8% 44.1%

Cox

160 20.2%

82 20.2% 51.3%

78 20.3% 48.8%

Pioneer

155 19.6%

80 19.7% 51.6%

75 19.5% 48.4%

Sooner Wireless

11 1.4%

6 1.5% 54.5%

5 1.3% 45.5%

Windstream

38 4.8%

21 5.2% 55.3%

17 4.4% 44.7%

Other (please specify)

45 5.7%

26 6.4% 57.8%

19 4.9% 42.2%

Verizon

21 2.7%

9 2.2% 42.9%

12 3.1% 57.1%

Dobson Technologies

35 4.4%

18 4.4% 51.4%

17 4.4% 48.6%

Exede/Wildblue

9 1.1%

6 1.5% 66.7%

3 0.8% 33.3%

HughesNet

39 4.9%

16 3.9% 41.0%

23 6.0% 59.0%

IntProvider

56

IntProvider by Phone vs Online Counts Analysis % Break % Respondents

Base

Total

818

Phone vs Online Online Phone 590 228 72.1% 27.9%

IntProvider AT&T

ATLink

149 66 215 25.3% 28.9% 26.3% 69.3% 30.7% 69 8.4%

55 14 9.3% 6.1% 79.7% 20.3%

Cox

123 42 165 20.8% 18.4% 20.2% 74.5% 25.5%

Pioneer

112 48 160 19.0% 21.1% 19.6% 70.0% 30.0%

Sooner Wireless

12 1.5%

8 4 1.4% 1.8% 66.7% 33.3%

Windstream

40 4.9%

27 13 4.6% 5.7% 67.5% 32.5%

Other (please specify)

50 6.1%

35 15 5.9% 6.6% 70.0% 30.0%

Verizon

21 2.6%

15 6 2.5% 2.6% 71.4% 28.6%

Dobson Technologies

37 4.5%

30 7 5.1% 3.1% 81.1% 18.9%

Exede/Wildblue

9 1.1%

7 2 1.2% 0.9% 77.8% 22.2%

HughesNet

40 4.9%

29 11 4.9% 4.8% 72.5% 27.5%

57

Reliable online access by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

799

212 26.5%

69 8.6%

160 20.0%

159 19.9%

12 1.5%

37 4.6%

47 5.9%

19 2.4%

36 4.5%

9 1.1%

39 4.9%

1

51 6.4%

14 6.6% 27.5%

3 4.3% 5.9%

4 2.5% 7.8%

9 5.7% 17.6%

-

4 10.8% 7.8%

4 8.5% 7.8%

2 10.5% 3.9%

4 11.1% 7.8%

4 44.4% 7.8%

3 7.7% 5.9%

2

29 3.6%

6 2.8% 20.7%

2 2.9% 6.9%

-

7 4.4% 24.1%

3 25.0% 10.3%

5 13.5% 17.2%

-

2 10.5% 6.9%

1 2.8% 3.4%

-

3 7.7% 10.3%

3

33 4.1%

9 4.2% 27.3%

2 2.9% 6.1%

-

10 6.3% 30.3%

2 16.7% 6.1%

3 8.1% 9.1%

1 2.1% 3.0%

-

2 5.6% 6.1%

-

4 10.3% 12.1%

4

33 4.1%

4 1.9% 12.1%

3 4.3% 9.1%

4 2.5% 12.1%

8 5.0% 24.2%

-

3 8.1% 9.1%

5 10.6% 15.2%

-

3 8.3% 9.1%

1 11.1% 3.0%

2 5.1% 6.1%

5

84 10.5%

30 14.2% 35.7%

7 10.1% 8.3%

11 6.9% 13.1%

13 8.2% 15.5%

1 8.3% 1.2%

3 8.1% 3.6%

8 17.0% 9.5%

2 10.5% 2.4%

5 13.9% 6.0%

1 11.1% 1.2%

3 7.7% 3.6%

6

64 8.0%

12 5.7% 18.8%

10 14.5% 15.6%

11 6.9% 17.2%

14 8.8% 21.9%

-

5 13.5% 7.8%

4 8.5% 6.3%

-

1 2.8% 1.6%

2 22.2% 3.1%

5 12.8% 7.8%

7

97 12.1%

31 14.6% 32.0%

11 15.9% 11.3%

15 9.4% 15.5%

20 12.6% 20.6%

2 16.7% 2.1%

3 8.1% 3.1%

4 8.5% 4.1%

3 15.8% 3.1%

3 8.3% 3.1%

1 11.1% 1.0%

4 10.3% 4.1%

8

153 19.1%

32 15.1% 20.9%

12 17.4% 7.8%

40 25.0% 26.1%

32 20.1% 20.9%

-

6 16.2% 3.9%

11 23.4% 7.2%

5 26.3% 3.3%

8 22.2% 5.2%

-

7 17.9% 4.6%

9

114 14.3%

34 16.0% 29.8%

7 10.1% 6.1%

37 23.1% 32.5%

20 12.6% 17.5%

1 8.3% 0.9%

3 8.1% 2.6%

4 8.5% 3.5%

3 15.8% 2.6%

3 8.3% 2.6%

-

2 5.1% 1.8%

10

141 17.6%

40 18.9% 28.4%

12 17.4% 8.5%

38 23.8% 27.0%

26 16.4% 18.4%

3 25.0% 2.1%

2 5.4% 1.4%

6 12.8% 4.3%

2 10.5% 1.4%

6 16.7% 4.3%

-

6 15.4% 4.3%

Reliable online access

58

Reliable online access by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

826

47 5.7%

1

52 6.3%

2

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

189 22.9%

131 15.9%

223 27.0%

114 13.8%

122 14.8%

2 4.3% 3.8%

16 8.5% 30.8%

9 6.9% 17.3%

10 4.5% 19.2%

9 7.9% 17.3%

6 4.9% 11.5%

31 3.8%

1 2.1% 3.2%

4 2.1% 12.9%

6 4.6% 19.4%

12 5.4% 38.7%

2 1.8% 6.5%

6 4.9% 19.4%

3

34 4.1%

1 2.1% 2.9%

6 3.2% 17.6%

9 6.9% 26.5%

6 2.7% 17.6%

4 3.5% 11.8%

8 6.6% 23.5%

4

35 4.2%

2 4.3% 5.7%

7 3.7% 20.0%

5 3.8% 14.3%

13 5.8% 37.1%

5 4.4% 14.3%

3 2.5% 8.6%

5

90 10.9%

3 6.4% 3.3%

16 8.5% 17.8%

7 5.3% 7.8%

26 11.7% 28.9%

23 20.2% 25.6%

15 12.3% 16.7%

6

67 8.1%

6 12.8% 9.0%

12 6.3% 17.9%

9 6.9% 13.4%

22 9.9% 32.8%

8 7.0% 11.9%

10 8.2% 14.9%

7

96 11.6%

3 6.4% 3.1%

26 13.8% 27.1%

15 11.5% 15.6%

20 9.0% 20.8%

15 13.2% 15.6%

17 13.9% 17.7%

8

158 19.1%

10 21.3% 6.3%

40 21.2% 25.3%

20 15.3% 12.7%

45 20.2% 28.5%

21 18.4% 13.3%

22 18.0% 13.9%

9

118 14.3%

8 17.0% 6.8%

27 14.3% 22.9%

18 13.7% 15.3%

34 15.2% 28.8%

13 11.4% 11.0%

18 14.8% 15.3%

10

145 17.6%

11 23.4% 7.6%

35 18.5% 24.1%

33 25.2% 22.8%

35 15.7% 24.1%

14 12.3% 9.7%

17 13.9% 11.7%

Reliable online access

59

Reliable online access by Age Age

Counts Analysis % Break % Respondents

Base

Total

824

Under 25-34 25

35-44

65-74

75+

9 1.1%

66 8.0%

165 171 203 152 20.0% 20.8% 24.6% 18.4%

58 7.0%

1

1 52 11.1% 6.3% 1.9%

3 4.5% 5.8%

12 12 14 7.3% 7.0% 6.9% 23.1% 23.1% 26.9%

5 8.6% 9.6%

2

31 3.8%

-

1 1.5% 3.2%

4 7 8 11 2.4% 4.1% 3.9% 7.2% 12.9% 22.6% 25.8% 35.5%

-

3

34 4.1%

-

1 1.5% 2.9%

11 8 12 6.7% 4.7% 5.9% 32.4% 23.5% 35.3%

2 1.3% 5.9%

-

4

1 35 11.1% 4.2% 2.9%

3 4.5% 8.6%

10 12 5 4 6.1% 7.0% 2.5% 2.6% 28.6% 34.3% 14.3% 11.4%

-

5 7.6% 5.6%

14 16 29 19 7 8.5% 9.4% 14.3% 12.5% 12.1% 15.6% 17.8% 32.2% 21.1% 7.8%

6 9.1% 9.1%

16 12 14 16 9.7% 7.0% 6.9% 10.5% 24.2% 18.2% 21.2% 24.2%

45-54

55-64

Reliable online access

5

6

90 10.9%

-

1 66 11.1% 8.0% 1.5%

5 3.3% 9.6%

1 1.7% 1.5%

7

2 10 22 21 15 17 9 96 22.2% 15.2% 13.3% 12.3% 7.4% 11.2% 15.5% 11.7% 2.1% 10.4% 22.9% 21.9% 15.6% 17.7% 9.4%

8

1 14 25 31 48 24 14 157 11.1% 21.2% 15.2% 18.1% 23.6% 15.8% 24.1% 19.1% 0.6% 8.9% 15.9% 19.7% 30.6% 15.3% 8.9%

9

1 10 23 25 25 24 10 118 11.1% 15.2% 13.9% 14.6% 12.3% 15.8% 17.2% 14.3% 0.8% 8.5% 19.5% 21.2% 21.2% 20.3% 8.5%

10

2 13 28 27 33 30 12 145 22.2% 19.7% 17.0% 15.8% 16.3% 19.7% 20.7% 17.6% 1.4% 9.0% 19.3% 18.6% 22.8% 20.7% 8.3%

60

Reliable online access by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

822

12 1.5%

133 16.2%

46 5.6%

232 28.2%

274 33.3%

125 15.2%

1

52 6.3%

1 8.3% 1.9%

7 5.3% 13.5%

2 4.3% 3.8%

11 4.7% 21.2%

21 7.7% 40.4%

10 8.0% 19.2%

2

31 3.8%

1 8.3% 3.2%

3 2.3% 9.7%

3 6.5% 9.7%

10 4.3% 32.3%

10 3.6% 32.3%

4 3.2% 12.9%

3

34 4.1%

-

2 1.5% 5.9%

1 2.2% 2.9%

14 6.0% 41.2%

12 4.4% 35.3%

5 4.0% 14.7%

4

35 4.3%

1 8.3% 2.9%

4 3.0% 11.4%

3 6.5% 8.6%

10 4.3% 28.6%

15 5.5% 42.9%

2 1.6% 5.7%

5

89 10.8%

2 16.7% 2.2%

17 12.8% 19.1%

6 13.0% 6.7%

28 12.1% 31.5%

23 8.4% 25.8%

13 10.4% 14.6%

6

66 8.0%

-

12 9.0% 18.2%

5 10.9% 7.6%

20 8.6% 30.3%

19 6.9% 28.8%

10 8.0% 15.2%

7

95 11.6%

-

14 10.5% 14.7%

6 13.0% 6.3%

26 11.2% 27.4%

35 12.8% 36.8%

14 11.2% 14.7%

8

158 19.2%

3 25.0% 1.9%

31 23.3% 19.6%

6 13.0% 3.8%

41 17.7% 25.9%

56 20.4% 35.4%

21 16.8% 13.3%

9

117 14.2%

2 16.7% 1.7%

14 10.5% 12.0%

6 13.0% 5.1%

31 13.4% 26.5%

41 15.0% 35.0%

23 18.4% 19.7%

10

145 17.6%

2 16.7% 1.4%

29 21.8% 20.0%

8 17.4% 5.5%

41 17.7% 28.3%

42 15.3% 29.0%

23 18.4% 15.9%

Reliable online access

61

Reliable online access by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

806

412 51.1%

394 48.9%

1

51 6.3%

27 6.6% 52.9%

24 6.1% 47.1%

2

31 3.8%

20 4.9% 64.5%

11 2.8% 35.5%

3

34 4.2%

17 4.1% 50.0%

17 4.3% 50.0%

4

33 4.1%

14 3.4% 42.4%

19 4.8% 57.6%

5

87 10.8%

46 11.2% 52.9%

41 10.4% 47.1%

6

65 8.1%

36 8.7% 55.4%

29 7.4% 44.6%

7

97 12.0%

51 12.4% 52.6%

46 11.7% 47.4%

8

154 19.1%

80 19.4% 51.9%

74 18.8% 48.1%

9

114 14.1%

54 13.1% 47.4%

60 15.2% 52.6%

10

140 17.4%

67 16.3% 47.9%

73 18.5% 52.1%

Reliable online access

62

Reliable online access by Phone vs Online Phone vs Online

Counts Analysis % Break % Respondents

Base

Total

831

602 229 72.4% 27.6%

1

53 6.4%

43 10 7.1% 4.4% 81.1% 18.9%

2

31 3.7%

24 7 4.0% 3.1% 77.4% 22.6%

3

34 4.1%

29 5 4.8% 2.2% 85.3% 14.7%

4

35 4.2%

26 9 4.3% 3.9% 74.3% 25.7%

Online Phone

Reliable online access

5

6

68 22 90 11.3% 9.6% 10.8% 75.6% 24.4% 67 8.1%

49 18 8.1% 7.9% 73.1% 26.9%

7

75 23 98 12.5% 10.0% 11.8% 76.5% 23.5%

8

95 64 159 15.8% 27.9% 19.1% 59.7% 40.3%

9

96 22 118 15.9% 9.6% 14.2% 81.4% 18.6%

10

97 49 146 16.1% 21.4% 17.6% 66.4% 33.6%

63

Upload and download speed by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

799

211 26.4%

69 8.6%

161 20.2%

159 19.9%

12 1.5%

37 4.6%

47 5.9%

19 2.4%

36 4.5%

9 1.1%

39 4.9%

1

76 9.5%

21 10.0% 27.6%

4 5.8% 5.3%

5 3.1% 6.6%

16 10.1% 21.1%

4 33.3% 5.3%

8 21.6% 10.5%

3 6.4% 3.9%

2 10.5% 2.6%

5 13.9% 6.6%

3 33.3% 3.9%

5 12.8% 6.6%

2

45 5.6%

8 3.8% 17.8%

8 11.6% 17.8%

1 0.6% 2.2%

9 5.7% 20.0%

1 8.3% 2.2%

4 10.8% 8.9%

2 4.3% 4.4%

2 10.5% 4.4%

3 8.3% 6.7%

1 11.1% 2.2%

6 15.4% 13.3%

3

60 7.5%

12 5.7% 20.0%

6 8.7% 10.0%

5 3.1% 8.3%

13 8.2% 21.7%

1 8.3% 1.7%

3 8.1% 5.0%

9 19.1% 15.0%

-

4 11.1% 6.7%

2 22.2% 3.3%

5 12.8% 8.3%

4

56 7.0%

11 5.2% 19.6%

6 8.7% 10.7%

6 3.7% 10.7%

17 10.7% 30.4%

-

6 16.2% 10.7%

2 4.3% 3.6%

-

5 13.9% 8.9%

1 11.1% 1.8%

2 5.1% 3.6%

5

92 11.5%

28 13.3% 30.4%

9 13.0% 9.8%

14 8.7% 15.2%

17 10.7% 18.5%

2 16.7% 2.2%

5 13.5% 5.4%

5 10.6% 5.4%

3 15.8% 3.3%

3 8.3% 3.3%

-

6 15.4% 6.5%

6

76 9.5%

14 6.6% 18.4%

11 15.9% 14.5%

10 6.2% 13.2%

19 11.9% 25.0%

-

-

7 14.9% 9.2%

4 21.1% 5.3%

6 16.7% 7.9%

1 11.1% 1.3%

4 10.3% 5.3%

7

100 12.5%

33 15.6% 33.0%

6 8.7% 6.0%

27 16.8% 27.0%

16 10.1% 16.0%

-

6 16.2% 6.0%

5 10.6% 5.0%

3 15.8% 3.0%

-

1 11.1% 1.0%

3 7.7% 3.0%

8

132 16.5%

36 17.1% 27.3%

11 15.9% 8.3%

36 22.4% 27.3%

24 15.1% 18.2%

1 8.3% 0.8%

5 13.5% 3.8%

8 17.0% 6.1%

4 21.1% 3.0%

4 11.1% 3.0%

-

3 7.7% 2.3%

9

67 8.4%

17 8.1% 25.4%

3 4.3% 4.5%

28 17.4% 41.8%

9 5.7% 13.4%

1 8.3% 1.5%

-

4 8.5% 6.0%

1 5.3% 1.5%

1 2.8% 1.5%

-

3 7.7% 4.5%

10

95 11.9%

31 14.7% 32.6%

5 7.2% 5.3%

29 18.0% 30.5%

19 11.9% 20.0%

2 16.7% 2.1%

-

2 4.3% 2.1%

-

5 13.9% 5.3%

-

2 5.1% 2.1%

Upload and download speed

64

Upload and download speed by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

826

47 5.7%

1

77 9.3%

2

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

190 23.0%

131 15.9%

222 26.9%

114 13.8%

122 14.8%

4 8.5% 5.2%

17 8.9% 22.1%

14 10.7% 18.2%

19 8.6% 24.7%

11 9.6% 14.3%

12 9.8% 15.6%

49 5.9%

1 2.1% 2.0%

9 4.7% 18.4%

12 9.2% 24.5%

20 9.0% 40.8%

3 2.6% 6.1%

4 3.3% 8.2%

3

61 7.4%

5 10.6% 8.2%

19 10.0% 31.1%

7 5.3% 11.5%

11 5.0% 18.0%

6 5.3% 9.8%

13 10.7% 21.3%

4

57 6.9%

1 2.1% 1.8%

8 4.2% 14.0%

10 7.6% 17.5%

18 8.1% 31.6%

10 8.8% 17.5%

10 8.2% 17.5%

5

99 12.0%

4 8.5% 4.0%

14 7.4% 14.1%

10 7.6% 10.1%

33 14.9% 33.3%

21 18.4% 21.2%

17 13.9% 17.2%

6

78 9.4%

2 4.3% 2.6%

17 8.9% 21.8%

11 8.4% 14.1%

19 8.6% 24.4%

17 14.9% 21.8%

12 9.8% 15.4%

7

101 12.2%

8 17.0% 7.9%

30 15.8% 29.7%

19 14.5% 18.8%

21 9.5% 20.8%

11 9.6% 10.9%

12 9.8% 11.9%

8

133 16.1%

8 17.0% 6.0%

31 16.3% 23.3%

18 13.7% 13.5%

41 18.5% 30.8%

16 14.0% 12.0%

19 15.6% 14.3%

9

71 8.6%

6 12.8% 8.5%

21 11.1% 29.6%

10 7.6% 14.1%

16 7.2% 22.5%

9 7.9% 12.7%

9 7.4% 12.7%

10

100 12.1%

8 17.0% 8.0%

24 12.6% 24.0%

20 15.3% 20.0%

24 10.8% 24.0%

10 8.8% 10.0%

14 11.5% 14.0%

Upload and download speed

65

Upload and download speed by Age Age

Counts Analysis % Break % Respondents

Base

Total

824

Under 25-34 25

35-44

65-74

75+

9 1.1%

66 8.0%

166 171 202 152 20.1% 20.8% 24.5% 18.4%

58 7.0%

1

1 77 11.1% 9.3% 1.3%

4 6.1% 5.2%

17 14 22 16 10.2% 8.2% 10.9% 10.5% 22.1% 18.2% 28.6% 20.8%

3 5.2% 3.9%

2

49 5.9%

-

-

12 15 10 11 7.2% 8.8% 5.0% 7.2% 24.5% 30.6% 20.4% 22.4%

1 1.7% 2.0%

3

61 7.4%

-

9 15 14 13 7 13.6% 9.0% 8.2% 6.4% 4.6% 14.8% 24.6% 23.0% 21.3% 11.5%

3 5.2% 4.9%

4

57 6.9%

-

2 3.0% 3.5%

11 15 16 11 6.6% 8.8% 7.9% 7.2% 19.3% 26.3% 28.1% 19.3%

2 3.4% 3.5%

4 6.1% 4.1%

19 14 29 20 10 11.4% 8.2% 14.4% 13.2% 17.2% 19.4% 14.3% 29.6% 20.4% 10.2%

45-54

55-64

Upload and download speed

5

2 98 22.2% 11.9% 2.0%

7 15 18 20 13 10.6% 9.0% 10.5% 9.9% 8.6% 9.0% 19.2% 23.1% 25.6% 16.7%

5 8.6% 6.4%

7

3 9 21 23 26 13 100 33.3% 13.6% 12.7% 13.5% 12.9% 8.6% 12.1% 3.0% 9.0% 21.0% 23.0% 26.0% 13.0%

5 8.6% 5.0%

8

133 16.1%

6

78 9.5%

-

-

14 22 29 35 21 12 21.2% 13.3% 17.0% 17.3% 13.8% 20.7% 10.5% 16.5% 21.8% 26.3% 15.8% 9.0%

9

1 7 15 12 11 17 8 71 11.1% 10.6% 9.0% 7.0% 5.4% 11.2% 13.8% 8.6% 1.4% 9.9% 21.1% 16.9% 15.5% 23.9% 11.3%

10

2 10 19 17 20 23 9 100 22.2% 15.2% 11.4% 9.9% 9.9% 15.1% 15.5% 12.1% 2.0% 10.0% 19.0% 17.0% 20.0% 23.0% 9.0%

66

Upload and download speed by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

822

12 1.5%

133 16.2%

46 5.6%

233 28.3%

274 33.3%

124 15.1%

1

77 9.4%

1 8.3% 1.3%

8 6.0% 10.4%

4 8.7% 5.2%

24 10.3% 31.2%

27 9.9% 35.1%

13 10.5% 16.9%

2

49 6.0%

-

4 3.0% 8.2%

3 6.5% 6.1%

12 5.2% 24.5%

22 8.0% 44.9%

8 6.5% 16.3%

3

61 7.4%

1 8.3% 1.6%

8 6.0% 13.1%

5 10.9% 8.2%

17 7.3% 27.9%

21 7.7% 34.4%

9 7.3% 14.8%

4

57 6.9%

1 8.3% 1.8%

6 4.5% 10.5%

1 2.2% 1.8%

20 8.6% 35.1%

21 7.7% 36.8%

8 6.5% 14.0%

5

99 12.0%

3 25.0% 3.0%

20 15.0% 20.2%

8 17.4% 8.1%

31 13.3% 31.3%

27 9.9% 27.3%

10 8.1% 10.1%

6

76 9.2%

1 8.3% 1.3%

15 11.3% 19.7%

1 2.2% 1.3%

20 8.6% 26.3%

29 10.6% 38.2%

10 8.1% 13.2%

7

99 12.0%

-

14 10.5% 14.1%

8 17.4% 8.1%

26 11.2% 26.3%

31 11.3% 31.3%

20 16.1% 20.2%

8

133 16.2%

2 16.7% 1.5%

24 18.0% 18.0%

3 6.5% 2.3%

38 16.3% 28.6%

47 17.2% 35.3%

19 15.3% 14.3%

9

70 8.5%

1 8.3% 1.4%

13 9.8% 18.6%

7 15.2% 10.0%

16 6.9% 22.9%

22 8.0% 31.4%

11 8.9% 15.7%

10

101 12.3%

2 16.7% 2.0%

21 15.8% 20.8%

6 13.0% 5.9%

29 12.4% 28.7%

27 9.9% 26.7%

16 12.9% 15.8%

Upload and download speed

67

Upload and download speed by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

806

411 51.0%

395 49.0%

1

75 9.3%

42 10.2% 56.0%

33 8.4% 44.0%

2

49 6.1%

33 8.0% 67.3%

16 4.1% 32.7%

3

59 7.3%

34 8.3% 57.6%

25 6.3% 42.4%

4

55 6.8%

30 7.3% 54.5%

25 6.3% 45.5%

5

97 12.0%

43 10.5% 44.3%

54 13.7% 55.7%

6

76 9.4%

39 9.5% 51.3%

37 9.4% 48.7%

7

99 12.3%

62 15.1% 62.6%

37 9.4% 37.4%

8

131 16.3%

53 12.9% 40.5%

78 19.7% 59.5%

9

67 8.3%

28 6.8% 41.8%

39 9.9% 58.2%

10

98 12.2%

47 11.4% 48.0%

51 12.9% 52.0%

Upload and download speed

68

Upload and download speed by Phone vs Online Counts Analysis % Break % Respondents

Base

Total

831

Phone vs Online Online Phone 602 229 72.4% 27.6%

Upload and download speed 1

65 13 78 10.8% 5.7% 9.4% 83.3% 16.7%

2

49 5.9%

37 12 6.1% 5.2% 75.5% 24.5%

3

61 7.3%

50 11 8.3% 4.8% 82.0% 18.0%

4

57 6.9%

45 12 7.5% 5.2% 78.9% 21.1%

5

6

71 29 100 11.8% 12.7% 12.0% 71.0% 29.0% 78 9.4%

57 21 9.5% 9.2% 73.1% 26.9%

7

77 24 101 12.8% 10.5% 12.2% 76.2% 23.8%

8

84 51 135 14.0% 22.3% 16.2% 62.2% 37.8%

9

10

71 8.5%

55 16 9.1% 7.0% 77.5% 22.5%

61 40 101 10.1% 17.5% 12.2% 60.4% 39.6%

69

Reasonable monthly cost by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

796

211 26.5%

69 8.7%

159 20.0%

159 20.0%

12 1.5%

37 4.6%

47 5.9%

19 2.4%

35 4.4%

9 1.1%

39 4.9%

1

103 12.9%

27 12.8% 26.2%

7 10.1% 6.8%

18 11.3% 17.5%

23 14.5% 22.3%

2 16.7% 1.9%

8 21.6% 7.8%

3 6.4% 2.9%

-

6 17.1% 5.8%

2 22.2% 1.9%

7 17.9% 6.8%

2

51 6.4%

9 4.3% 17.6%

5 7.2% 9.8%

8 5.0% 15.7%

11 6.9% 21.6%

2 16.7% 3.9%

5 13.5% 9.8%

1 2.1% 2.0%

2 10.5% 3.9%

3 8.6% 5.9%

1 11.1% 2.0%

4 10.3% 7.8%

3

80 10.1%

16 7.6% 20.0%

2 2.9% 2.5%

16 10.1% 20.0%

22 13.8% 27.5%

1 8.3% 1.3%

4 10.8% 5.0%

7 14.9% 8.8%

-

2 5.7% 2.5%

1 11.1% 1.3%

9 23.1% 11.3%

4

72 9.0%

15 7.1% 20.8%

4 5.8% 5.6%

13 8.2% 18.1%

21 13.2% 29.2%

-

5 13.5% 6.9%

4 8.5% 5.6%

1 5.3% 1.4%

5 14.3% 6.9%

1 11.1% 1.4%

3 7.7% 4.2%

5

140 17.6%

43 20.4% 30.7%

14 20.3% 10.0%

31 19.5% 22.1%

27 17.0% 19.3%

-

5 13.5% 3.6%

7 14.9% 5.0%

4 21.1% 2.9%

5 14.3% 3.6%

1 11.1% 0.7%

3 7.7% 2.1%

6

93 11.7%

21 10.0% 22.6%

8 11.6% 8.6%

26 16.4% 28.0%

15 9.4% 16.1%

1 8.3% 1.1%

4 10.8% 4.3%

4 8.5% 4.3%

6 31.6% 6.5%

2 5.7% 2.2%

2 22.2% 2.2%

4 10.3% 4.3%

7

82 10.3%

26 12.3% 31.7%

5 7.2% 6.1%

25 15.7% 30.5%

8 5.0% 9.8%

2 16.7% 2.4%

1 2.7% 1.2%

5 10.6% 6.1%

3 15.8% 3.7%

4 11.4% 4.9%

1 11.1% 1.2%

2 5.1% 2.4%

8

69 8.7%

20 9.5% 29.0%

10 14.5% 14.5%

10 6.3% 14.5%

12 7.5% 17.4%

1 8.3% 1.4%

5 13.5% 7.2%

6 12.8% 8.7%

1 5.3% 1.4%

2 5.7% 2.9%

-

2 5.1% 2.9%

9

41 5.2%

13 6.2% 31.7%

5 7.2% 12.2%

3 1.9% 7.3%

7 4.4% 17.1%

1 8.3% 2.4%

-

4 8.5% 9.8%

2 10.5% 4.9%

3 8.6% 7.3%

-

3 7.7% 7.3%

10

65 8.2%

21 10.0% 32.3%

9 13.0% 13.8%

9 5.7% 13.8%

13 8.2% 20.0%

2 16.7% 3.1%

-

6 12.8% 9.2%

-

3 8.6% 4.6%

-

2 5.1% 3.1%

Reasonable monthly cost

70

Reasonable monthly cost by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

823

46 5.6%

1

104 12.6%

2

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

190 23.1%

131 15.9%

220 26.7%

114 13.9%

122 14.8%

4 8.7% 3.8%

27 14.2% 26.0%

16 12.2% 15.4%

31 14.1% 29.8%

13 11.4% 12.5%

13 10.7% 12.5%

54 6.6%

3 6.5% 5.6%

7 3.7% 13.0%

8 6.1% 14.8%

11 5.0% 20.4%

11 9.6% 20.4%

14 11.5% 25.9%

3

83 10.1%

4 8.7% 4.8%

25 13.2% 30.1%

10 7.6% 12.0%

28 12.7% 33.7%

9 7.9% 10.8%

7 5.7% 8.4%

4

76 9.2%

2 4.3% 2.6%

13 6.8% 17.1%

10 7.6% 13.2%

28 12.7% 36.8%

10 8.8% 13.2%

13 10.7% 17.1%

5

140 17.0%

10 21.7% 7.1%

28 14.7% 20.0%

24 18.3% 17.1%

33 15.0% 23.6%

27 23.7% 19.3%

18 14.8% 12.9%

6

96 11.7%

7 15.2% 7.3%

31 16.3% 32.3%

12 9.2% 12.5%

22 10.0% 22.9%

11 9.6% 11.5%

13 10.7% 13.5%

7

84 10.2%

6 13.0% 7.1%

25 13.2% 29.8%

16 12.2% 19.0%

19 8.6% 22.6%

8 7.0% 9.5%

10 8.2% 11.9%

8

71 8.6%

5 10.9% 7.0%

16 8.4% 22.5%

14 10.7% 19.7%

16 7.3% 22.5%

7 6.1% 9.9%

13 10.7% 18.3%

9

46 5.6%

2 4.3% 4.3%

6 3.2% 13.0%

5 3.8% 10.9%

15 6.8% 32.6%

8 7.0% 17.4%

10 8.2% 21.7%

10

69 8.4%

3 6.5% 4.3%

12 6.3% 17.4%

16 12.2% 23.2%

17 7.7% 24.6%

10 8.8% 14.5%

11 9.0% 15.9%

Reasonable monthly cost

71

Reasonable monthly cost by Age Age

Counts Analysis % Break % Respondents

Base

Total

821

Under 25-34 25

35-44

65-74

75+

8 1.0%

166 170 201 152 20.2% 20.7% 24.5% 18.5%

58 7.1%

1 8 24 20 31 15 104 12.5% 12.1% 14.5% 11.8% 15.4% 9.9% 12.7% 1.0% 7.7% 23.1% 19.2% 29.8% 14.4%

5 8.6% 4.8%

66 8.0%

45-54

55-64

Reasonable monthly cost 1

2

3

4

1 54 12.5% 6.6% 1.9%

-

11 13 17 11 6.6% 7.6% 8.5% 7.2% 20.4% 24.1% 31.5% 20.4%

1 1.7% 1.9%

6 9.1% 7.3%

18 21 23 12 10.8% 12.4% 11.4% 7.9% 22.0% 25.6% 28.0% 14.6%

2 3.4% 2.4%

1 8 9 20 18 17 76 12.5% 12.1% 5.4% 11.8% 9.0% 11.2% 9.3% 1.3% 10.5% 11.8% 26.3% 23.7% 22.4%

3 5.2% 3.9%

82 10.0%

-

5

1 140 12.5% 17.1% 0.7%

6

96 11.7%

7

3 83 37.5% 10.1% 3.6%

-

6 9.1% 4.3%

31 25 39 27 11 18.7% 14.7% 19.4% 17.8% 19.0% 22.1% 17.9% 27.9% 19.3% 7.9%

11 24 20 14 17 10 16.7% 14.5% 11.8% 7.0% 11.2% 17.2% 11.5% 25.0% 20.8% 14.6% 17.7% 10.4% 6 9.1% 7.2%

19 18 18 13 6 11.4% 10.6% 9.0% 8.6% 10.3% 22.9% 21.7% 21.7% 15.7% 7.2%

8

71 8.6%

-

11 9 14 14 14 9 16.7% 5.4% 8.2% 7.0% 9.2% 15.5% 15.5% 12.7% 19.7% 19.7% 19.7% 12.7%

9

46 5.6%

-

10

1 10 15 9 17 11 6 69 12.5% 15.2% 9.0% 5.3% 8.5% 7.2% 10.3% 8.4% 1.4% 14.5% 21.7% 13.0% 24.6% 15.9% 8.7%

-

6 10 10 15 5 3.6% 5.9% 5.0% 9.9% 8.6% 13.0% 21.7% 21.7% 32.6% 10.9%

72

Reasonable monthly cost by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

819

12 1.5%

133 16.2%

46 5.6%

231 28.2%

273 33.3%

124 15.1%

1

104 12.7%

2 16.7% 1.9%

10 7.5% 9.6%

4 8.7% 3.8%

36 15.6% 34.6%

37 13.6% 35.6%

15 12.1% 14.4%

2

53 6.5%

-

5 3.8% 9.4%

4 8.7% 7.5%

17 7.4% 32.1%

18 6.6% 34.0%

9 7.3% 17.0%

3

83 10.1%

-

14 10.5% 16.9%

5 10.9% 6.0%

20 8.7% 24.1%

24 8.8% 28.9%

20 16.1% 24.1%

4

76 9.3%

-

13 9.8% 17.1%

6 13.0% 7.9%

21 9.1% 27.6%

26 9.5% 34.2%

10 8.1% 13.2%

5

139 17.0%

4 33.3% 2.9%

27 20.3% 19.4%

8 17.4% 5.8%

39 16.9% 28.1%

47 17.2% 33.8%

14 11.3% 10.1%

6

95 11.6%

-

12 9.0% 12.6%

5 10.9% 5.3%

24 10.4% 25.3%

39 14.3% 41.1%

15 12.1% 15.8%

7

83 10.1%

1 8.3% 1.2%

9 6.8% 10.8%

3 6.5% 3.6%

27 11.7% 32.5%

28 10.3% 33.7%

15 12.1% 18.1%

8

71 8.7%

1 8.3% 1.4%

13 9.8% 18.3%

3 6.5% 4.2%

19 8.2% 26.8%

23 8.4% 32.4%

12 9.7% 16.9%

9

45 5.5%

1 8.3% 2.2%

12 9.0% 26.7%

-

14 6.1% 31.1%

14 5.1% 31.1%

4 3.2% 8.9%

10

70 8.5%

3 25.0% 4.3%

18 13.5% 25.7%

8 17.4% 11.4%

14 6.1% 20.0%

17 6.2% 24.3%

10 8.1% 14.3%

Reasonable monthly cost

73

Reasonable monthly cost by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

804

410 51.0%

394 49.0%

1

102 12.7%

63 15.4% 61.8%

39 9.9% 38.2%

2

54 6.7%

27 6.6% 50.0%

27 6.9% 50.0%

3

82 10.2%

45 11.0% 54.9%

37 9.4% 45.1%

4

75 9.3%

38 9.3% 50.7%

37 9.4% 49.3%

5

138 17.2%

74 18.0% 53.6%

64 16.2% 46.4%

6

93 11.6%

49 12.0% 52.7%

44 11.2% 47.3%

7

79 9.8%

37 9.0% 46.8%

42 10.7% 53.2%

8

67 8.3%

32 7.8% 47.8%

35 8.9% 52.2%

9

45 5.6%

15 3.7% 33.3%

30 7.6% 66.7%

10

69 8.6%

30 7.3% 43.5%

39 9.9% 56.5%

Reasonable monthly cost

74

Reasonable monthly cost by Phone vs Online Counts Analysis % Break % Respondents

Base

Total

828

Phone vs Online Online Phone 599 229 72.3% 27.7%

Reasonable monthly cost 1

2

3

4

88 17 105 14.7% 7.4% 12.7% 83.8% 16.2% 54 6.5%

47 7 7.8% 3.1% 87.0% 13.0%

69 14 83 11.5% 6.1% 10.0% 83.1% 16.9% 76 9.2%

53 23 8.8% 10.0% 69.7% 30.3%

5

92 49 141 15.4% 21.4% 17.0% 65.2% 34.8%

6

68 28 96 11.4% 12.2% 11.6% 70.8% 29.2%

7

61 23 84 10.2% 10.0% 10.1% 72.6% 27.4%

8

73 8.8%

49 24 8.2% 10.5% 67.1% 32.9%

9

46 5.6%

33 13 5.5% 5.7% 71.7% 28.3%

10

70 8.5%

39 31 6.5% 13.5% 55.7% 44.3%

75

Responsive customer service and tech support by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

798

211 26.4%

69 8.6%

161 20.2%

159 19.9%

12 1.5%

37 4.6%

47 5.9%

19 2.4%

35 4.4%

9 1.1%

39 4.9%

1

66 8.3%

23 10.9% 34.8%

4 5.8% 6.1%

8 5.0% 12.1%

12 7.5% 18.2%

1 8.3% 1.5%

4 10.8% 6.1%

4 8.5% 6.1%

-

3 8.6% 4.5%

2 22.2% 3.0%

5 12.8% 7.6%

2

40 5.0%

9 4.3% 22.5%

1 1.4% 2.5%

10 6.2% 25.0%

6 3.8% 15.0%

3 25.0% 7.5%

4 10.8% 10.0%

2 4.3% 5.0%

1 5.3% 2.5%

2 5.7% 5.0%

2 22.2% 5.0%

-

3

44 5.5%

13 6.2% 29.5%

4 5.8% 9.1%

6 3.7% 13.6%

8 5.0% 18.2%

-

3 8.1% 6.8%

-

-

3 8.6% 6.8%

-

7 17.9% 15.9%

4

42 5.3%

12 5.7% 28.6%

2 2.9% 4.8%

10 6.2% 23.8%

4 2.5% 9.5%

1 8.3% 2.4%

5 13.5% 11.9%

2 4.3% 4.8%

1 5.3% 2.4%

4 11.4% 9.5%

-

1 2.6% 2.4%

5

100 12.5%

31 14.7% 31.0%

4 5.8% 4.0%

25 15.5% 25.0%

20 12.6% 20.0%

1 8.3% 1.0%

4 10.8% 4.0%

2 4.3% 2.0%

3 15.8% 3.0%

2 5.7% 2.0%

2 22.2% 2.0%

6 15.4% 6.0%

6

64 8.0%

18 8.5% 28.1%

5 7.2% 7.8%

16 9.9% 25.0%

11 6.9% 17.2%

-

2 5.4% 3.1%

6 12.8% 9.4%

2 10.5% 3.1%

2 5.7% 3.1%

-

2 5.1% 3.1%

7

96 12.0%

22 10.4% 22.9%

11 15.9% 11.5%

16 9.9% 16.7%

21 13.2% 21.9%

1 8.3% 1.0%

3 8.1% 3.1%

6 12.8% 6.3%

5 26.3% 5.2%

7 20.0% 7.3%

1 11.1% 1.0%

3 7.7% 3.1%

8

128 16.0%

30 14.2% 23.4%

12 17.4% 9.4%

34 21.1% 26.6%

21 13.2% 16.4%

1 8.3% 0.8%

8 21.6% 6.3%

8 17.0% 6.3%

3 15.8% 2.3%

5 14.3% 3.9%

1 11.1% 0.8%

5 12.8% 3.9%

9

80 10.0%

20 9.5% 25.0%

7 10.1% 8.8%

15 9.3% 18.8%

24 15.1% 30.0%

-

2 5.4% 2.5%

6 12.8% 7.5%

1 5.3% 1.3%

1 2.9% 1.3%

-

4 10.3% 5.0%

10

138 17.3%

33 15.6% 23.9%

19 27.5% 13.8%

21 13.0% 15.2%

32 20.1% 23.2%

4 33.3% 2.9%

2 5.4% 1.4%

11 23.4% 8.0%

3 15.8% 2.2%

6 17.1% 4.3%

1 11.1% 0.7%

6 15.4% 4.3%

Responsive customer service and tech support

76

Responsive customer service and tech support by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

825

47 5.7%

1

68 8.2%

2

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

190 23.0%

131 15.9%

222 26.9%

114 13.8%

121 14.7%

3 6.4% 4.4%

15 7.9% 22.1%

14 10.7% 20.6%

16 7.2% 23.5%

10 8.8% 14.7%

10 8.3% 14.7%

40 4.8%

2 4.3% 5.0%

7 3.7% 17.5%

6 4.6% 15.0%

9 4.1% 22.5%

3 2.6% 7.5%

13 10.7% 32.5%

3

44 5.3%

4 8.5% 9.1%

10 5.3% 22.7%

9 6.9% 20.5%

12 5.4% 27.3%

5 4.4% 11.4%

4 3.3% 9.1%

4

44 5.3%

2 4.3% 4.5%

10 5.3% 22.7%

9 6.9% 20.5%

14 6.3% 31.8%

4 3.5% 9.1%

5 4.1% 11.4%

5

105 12.7%

6 12.8% 5.7%

29 15.3% 27.6%

13 9.9% 12.4%

31 14.0% 29.5%

15 13.2% 14.3%

11 9.1% 10.5%

6

66 8.0%

3 6.4% 4.5%

18 9.5% 27.3%

9 6.9% 13.6%

16 7.2% 24.2%

9 7.9% 13.6%

11 9.1% 16.7%

7

99 12.0%

7 14.9% 7.1%

19 10.0% 19.2%

11 8.4% 11.1%

30 13.5% 30.3%

19 16.7% 19.2%

13 10.7% 13.1%

8

129 15.6%

8 17.0% 6.2%

34 17.9% 26.4%

27 20.6% 20.9%

28 12.6% 21.7%

14 12.3% 10.9%

18 14.9% 14.0%

9

85 10.3%

6 12.8% 7.1%

16 8.4% 18.8%

9 6.9% 10.6%

30 13.5% 35.3%

15 13.2% 17.6%

9 7.4% 10.6%

10

145 17.6%

6 12.8% 4.1%

32 16.8% 22.1%

24 18.3% 16.6%

36 16.2% 24.8%

20 17.5% 13.8%

27 22.3% 18.6%

Responsive customer service and tech support

77

Responsive customer service and tech support by Age Age

Counts Analysis % Break % Respondents

Base

Total

823

Under 25-34 25

35-44

65-74

75+

9 1.1%

166 171 202 151 20.2% 20.8% 24.5% 18.3%

58 7.0%

1

1 8 16 11 17 13 68 11.1% 12.1% 9.6% 6.4% 8.4% 8.6% 8.3% 1.5% 11.8% 23.5% 16.2% 25.0% 19.1%

2 3.4% 2.9%

2

40 4.9%

3

66 8.0%

45-54

55-64

Responsive customer service and tech support

-

2 3.0% 5.0%

9 11 11 5 5.4% 6.4% 5.4% 3.3% 22.5% 27.5% 27.5% 12.5%

2 3.4% 5.0%

1 44 11.1% 5.3% 2.3%

4 6.1% 9.1%

11 11 9 7 6.6% 6.4% 4.5% 4.6% 25.0% 25.0% 20.5% 15.9%

1 1.7% 2.3%

4

1 44 11.1% 5.3% 2.3%

3 4.5% 6.8%

7 18 9 5 4.2% 10.5% 4.5% 3.3% 15.9% 40.9% 20.5% 11.4%

1 1.7% 2.3%

5

1 104 11.1% 12.6% 1.0%

6 9.1% 5.8%

18 26 34 15 10.8% 15.2% 16.8% 9.9% 17.3% 25.0% 32.7% 14.4%

4 6.9% 3.8%

6

1 66 11.1% 8.0% 1.5%

3 4.5% 4.5%

13 15 14 13 7 7.8% 8.8% 6.9% 8.6% 12.1% 19.7% 22.7% 21.2% 19.7% 10.6%

7

1 8 18 25 28 16 99 11.1% 12.1% 10.8% 14.6% 13.9% 10.6% 12.0% 1.0% 8.1% 18.2% 25.3% 28.3% 16.2%

8

1 13 32 20 28 22 12 128 11.1% 19.7% 19.3% 11.7% 13.9% 14.6% 20.7% 15.6% 0.8% 10.2% 25.0% 15.6% 21.9% 17.2% 9.4%

9

1 85 11.1% 10.3% 1.2%

10

1 14 26 22 33 32 17 145 11.1% 21.2% 15.7% 12.9% 16.3% 21.2% 29.3% 17.6% 0.7% 9.7% 17.9% 15.2% 22.8% 22.1% 11.7%

5 7.6% 5.9%

3 5.2% 3.0%

16 12 19 23 9 9.6% 7.0% 9.4% 15.2% 15.5% 18.8% 14.1% 22.4% 27.1% 10.6%

78

Responsive customer service and tech support by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

821

12 1.5%

133 16.2%

46 5.6%

232 28.3%

274 33.4%

124 15.1%

1

68 8.3%

1 8.3% 1.5%

3 2.3% 4.4%

4 8.7% 5.9%

20 8.6% 29.4%

30 10.9% 44.1%

10 8.1% 14.7%

2

39 4.8%

1 8.3% 2.6%

7 5.3% 17.9%

3 6.5% 7.7%

9 3.9% 23.1%

13 4.7% 33.3%

6 4.8% 15.4%

3

44 5.4%

-

7 5.3% 15.9%

2 4.3% 4.5%

11 4.7% 25.0%

18 6.6% 40.9%

6 4.8% 13.6%

4

43 5.2%

-

4 3.0% 9.3%

3 6.5% 7.0%

11 4.7% 25.6%

21 7.7% 48.8%

4 3.2% 9.3%

5

105 12.8%

3 25.0% 2.9%

13 9.8% 12.4%

4 8.7% 3.8%

32 13.8% 30.5%

35 12.8% 33.3%

18 14.5% 17.1%

6

66 8.0%

-

12 9.0% 18.2%

2 4.3% 3.0%

21 9.1% 31.8%

23 8.4% 34.8%

8 6.5% 12.1%

7

98 11.9%

1 8.3% 1.0%

16 12.0% 16.3%

6 13.0% 6.1%

24 10.3% 24.5%

34 12.4% 34.7%

17 13.7% 17.3%

8

128 15.6%

-

27 20.3% 21.1%

9 19.6% 7.0%

37 15.9% 28.9%

35 12.8% 27.3%

20 16.1% 15.6%

9

85 10.4%

-

13 9.8% 15.3%

5 10.9% 5.9%

26 11.2% 30.6%

27 9.9% 31.8%

14 11.3% 16.5%

10

145 17.7%

6 50.0% 4.1%

31 23.3% 21.4%

8 17.4% 5.5%

41 17.7% 28.3%

38 13.9% 26.2%

21 16.9% 14.5%

Responsive customer service and tech support

79

Responsive customer service and tech support by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

805

411 51.1%

394 48.9%

1

66 8.2%

35 8.5% 53.0%

31 7.9% 47.0%

2

39 4.8%

21 5.1% 53.8%

18 4.6% 46.2%

3

43 5.3%

26 6.3% 60.5%

17 4.3% 39.5%

4

44 5.5%

29 7.1% 65.9%

15 3.8% 34.1%

5

103 12.8%

52 12.7% 50.5%

51 12.9% 49.5%

6

64 8.0%

35 8.5% 54.7%

29 7.4% 45.3%

7

98 12.2%

53 12.9% 54.1%

45 11.4% 45.9%

8

125 15.5%

66 16.1% 52.8%

59 15.0% 47.2%

9

81 10.1%

40 9.7% 49.4%

41 10.4% 50.6%

10

142 17.6%

54 13.1% 38.0%

88 22.3% 62.0%

Responsive customer service and tech support

80

Responsive customer service and tech support by Phone vs Online Counts Analysis % Break % Respondents

Base

Total

830

Phone vs Online Online Phone 602 228 72.5% 27.5%

Responsive customer service and tech support 1

60 9 69 10.0% 3.9% 8.3% 87.0% 13.0%

2

40 4.8%

33 7 5.5% 3.1% 82.5% 17.5%

3

44 5.3%

38 6 6.3% 2.6% 86.4% 13.6%

4

44 5.3%

36 8 6.0% 3.5% 81.8% 18.2%

5

6

81 24 105 13.5% 10.5% 12.7% 77.1% 22.9% 66 8.0%

52 14 8.6% 6.1% 78.8% 21.2%

7

70 30 100 11.6% 13.2% 12.0% 70.0% 30.0%

8

79 52 131 13.1% 22.8% 15.8% 60.3% 39.7%

9

68 17 85 11.3% 7.5% 10.2% 80.0% 20.0%

10

85 61 146 14.1% 26.8% 17.6% 58.2% 41.8%

81

How important is having high-speed internet to the qualit... by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

801

212 26.5%

69 8.6%

161 20.1%

159 19.9%

12 1.5%

37 4.6%

48 6.0%

19 2.4%

36 4.5%

9 1.1%

39 4.9%

Absolutely necessary

591 73.8%

150 70.8% 25.4%

52 75.4% 8.8%

127 78.9% 21.5%

116 73.0% 19.6%

8 66.7% 1.4%

31 83.8% 5.2%

32 66.7% 5.4%

13 68.4% 2.2%

27 75.0% 4.6%

7 77.8% 1.2%

28 71.8% 4.7%

Important but not necessary

170 21.2%

50 23.6% 29.4%

15 21.7% 8.8%

25 15.5% 14.7%

34 21.4% 20.0%

4 33.3% 2.4%

5 13.5% 2.9%

13 27.1% 7.6%

6 31.6% 3.5%

6 16.7% 3.5%

2 22.2% 1.2%

10 25.6% 5.9%

Doesnâ&#x20AC;&#x2122;t affect the quality of life

40 5.0%

12 5.7% 30.0%

2 2.9% 5.0%

9 5.6% 22.5%

9 5.7% 22.5%

-

1 2.7% 2.5%

3 6.3% 7.5%

-

3 8.3% 7.5%

-

1 2.6% 2.5%

How important is having high-speed internet to the qualit...

How important is having high-speed internet to the qualit... by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

963

63 6.5%

Absolutely necessary

655 68.0%

Important but not necessary Doesnâ&#x20AC;&#x2122;t affect the quality of life

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

220 22.8%

151 15.7%

250 26.0%

135 14.0%

144 15.0%

45 71.4% 6.9%

169 76.8% 25.8%

109 72.2% 16.6%

169 67.6% 25.8%

82 60.7% 12.5%

81 56.3% 12.4%

244 25.3%

15 23.8% 6.1%

41 18.6% 16.8%

33 21.9% 13.5%

63 25.2% 25.8%

46 34.1% 18.9%

46 31.9% 18.9%

64 6.6%

3 4.8% 4.7%

10 4.5% 15.6%

9 6.0% 14.1%

18 7.2% 28.1%

7 5.2% 10.9%

17 11.8% 26.6%

How important is having high-speed internet to the qualit...

82

How important is having high-speed internet to the qualit... by Age Age

Counts Analysis % Break % Respondents

Base

Total

960

Under 25-34 25

35-44

65-74

75+

11 1.1%

188 194 232 174 19.6% 20.2% 24.2% 18.1%

73 7.6%

88 9.2%

45-54

55-64

How important is having high-speed internet to the qualit...

Absolutely necessary

9 58 151 148 160 105 23 654 81.8% 65.9% 80.3% 76.3% 69.0% 60.3% 31.5% 68.1% 1.4% 8.9% 23.1% 22.6% 24.5% 16.1% 3.5%

Important but not necessary

242 25.2%

1 9.1% 0.4%

27 32 39 58 54 31 30.7% 17.0% 20.1% 25.0% 31.0% 42.5% 11.2% 13.2% 16.1% 24.0% 22.3% 12.8%

Doesnâ&#x20AC;&#x2122;t affect the quality of life

64 6.7%

1 9.1% 1.6%

3 3.4% 4.7%

5 2.7% 7.8%

7 14 15 19 3.6% 6.0% 8.6% 26.0% 10.9% 21.9% 23.4% 29.7%

How important is having high-speed internet to the qualit... by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

957

19 2.0%

172 18.0%

57 6.0%

266 27.8%

308 32.2%

135 14.1%

Absolutely necessary

652 68.1%

7 36.8% 1.1%

85 49.4% 13.0%

36 63.2% 5.5%

177 66.5% 27.1%

241 78.2% 37.0%

106 78.5% 16.3%

Important but not necessary

241 25.2%

7 36.8% 2.9%

62 36.0% 25.7%

16 28.1% 6.6%

75 28.2% 31.1%

58 18.8% 24.1%

23 17.0% 9.5%

Doesnâ&#x20AC;&#x2122;t affect the quality of life

64 6.7%

5 26.3% 7.8%

25 14.5% 39.1%

5 8.8% 7.8%

14 5.3% 21.9%

9 2.9% 14.1%

6 4.4% 9.4%

How important is having high-speed internet to the qualit...

83

How important is having high-speed internet to the qualit... by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

944

463 49.0%

481 51.0%

Absolutely necessary

639 67.7%

326 70.4% 51.0%

313 65.1% 49.0%

Important but not necessary

239 25.3%

104 22.5% 43.5%

135 28.1% 56.5%

Doesnâ&#x20AC;&#x2122;t affect the quality of life

66 7.0%

33 7.1% 50.0%

33 6.9% 50.0%

How important is having high-speed internet to the qualit...

How important is having high-speed internet to the qualit... by Phone vs Online Counts Analysis % Break % Respondents

Base

Total

973

Phone vs Online Online Phone 687 286 70.6% 29.4%

How important is having high-speed internet to the qualit...

Absolutely necessary

519 136 655 75.5% 47.6% 67.3% 79.2% 20.8%

Important but not necessary

148 99 247 21.5% 34.6% 25.4% 59.9% 40.1%

Doesnâ&#x20AC;&#x2122;t affect the quality of life

71 7.3%

20 51 2.9% 17.8% 28.2% 71.8%

84

Some of the OEC service area does not have high-speed int... by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

799

211 26.4%

69 8.6%

161 20.2%

159 19.9%

12 1.5%

37 4.6%

48 6.0%

19 2.4%

35 4.4%

9 1.1%

39 4.9%

Strongly disagree

76 9.5%

16 7.6% 21.1%

7 10.1% 9.2%

13 8.1% 17.1%

13 8.2% 17.1%

1 8.3% 1.3%

5 13.5% 6.6%

3 6.3% 3.9%

1 5.3% 1.3%

10 28.6% 13.2%

1 11.1% 1.3%

6 15.4% 7.9%

Somewhat disagree

24 3.0%

5 2.4% 20.8%

3 4.3% 12.5%

6 3.7% 25.0%

4 2.5% 16.7%

1 8.3% 4.2%

2 5.4% 8.3%

1 2.1% 4.2%

-

-

1 11.1% 4.2%

1 2.6% 4.2%

Indifferent

119 14.9%

37 17.5% 31.1%

5 7.2% 4.2%

38 23.6% 31.9%

24 15.1% 20.2%

2 16.7% 1.7%

1 2.7% 0.8%

4 8.3% 3.4%

2 10.5% 1.7%

5 14.3% 4.2%

-

1 2.6% 0.8%

Somewhat agree

158 19.8%

43 20.4% 27.2%

15 21.7% 9.5%

28 17.4% 17.7%

38 23.9% 24.1%

-

5 13.5% 3.2%

12 25.0% 7.6%

6 31.6% 3.8%

7 20.0% 4.4%

-

4 10.3% 2.5%

Strongly agree

422 52.8%

110 52.1% 26.1%

39 56.5% 9.2%

76 47.2% 18.0%

80 50.3% 19.0%

8 66.7% 1.9%

24 64.9% 5.7%

28 58.3% 6.6%

10 52.6% 2.4%

13 37.1% 3.1%

7 77.8% 1.7%

27 69.2% 6.4%

Some of the OEC service area does not have high-speed int...

Some of the OEC service area does not have high-speed int... by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

961

63 6.6%

Strongly disagree

88 9.2%

Somewhat disagree

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

220 22.9%

151 15.7%

248 25.8%

135 14.0%

144 15.0%

2 3.2% 2.3%

24 10.9% 27.3%

14 9.3% 15.9%

29 11.7% 33.0%

13 9.6% 14.8%

6 4.2% 6.8%

26 2.7%

2 3.2% 7.7%

8 3.6% 30.8%

3 2.0% 11.5%

4 1.6% 15.4%

5 3.7% 19.2%

4 2.8% 15.4%

Indifferent

145 15.1%

10 15.9% 6.9%

27 12.3% 18.6%

23 15.2% 15.9%

41 16.5% 28.3%

21 15.6% 14.5%

23 16.0% 15.9%

Somewhat agree

202 21.0%

14 22.2% 6.9%

39 17.7% 19.3%

29 19.2% 14.4%

49 19.8% 24.3%

30 22.2% 14.9%

41 28.5% 20.3%

Strongly agree

500 52.0%

35 55.6% 7.0%

122 55.5% 24.4%

82 54.3% 16.4%

125 50.4% 25.0%

66 48.9% 13.2%

70 48.6% 14.0%

Some of the OEC service area does not have high-speed int...

85

Some of the OEC service area does not have high-speed int... by Age Age

Counts Analysis % Break % Respondents

Base

Total

Under 25-34 25

35-44

65-74

75+

958

11 1.1%

88 9.2%

188 194 230 174 19.6% 20.3% 24.0% 18.2%

73 7.6%

Strongly disagree

87 9.1%

-

7 8.0% 8.0%

17 19 27 14 9.0% 9.8% 11.7% 8.0% 19.5% 21.8% 31.0% 16.1%

3 4.1% 3.4%

Somewhat disagree

26 2.7%

-

1 1.1% 3.8%

6 6 4 6 3 3.2% 3.1% 1.7% 3.4% 4.1% 23.1% 23.1% 15.4% 23.1% 11.5%

45-54

55-64

Some of the OEC service area does not have high-speed int...

Indifferent

2 14 25 24 27 32 22 146 18.2% 15.9% 13.3% 12.4% 11.7% 18.4% 30.1% 15.2% 1.4% 9.6% 17.1% 16.4% 18.5% 21.9% 15.1%

Somewhat agree

2 16 35 34 51 40 22 200 18.2% 18.2% 18.6% 17.5% 22.2% 23.0% 30.1% 20.9% 1.0% 8.0% 17.5% 17.0% 25.5% 20.0% 11.0%

Strongly agree

7 50 105 111 121 82 23 499 63.6% 56.8% 55.9% 57.2% 52.6% 47.1% 31.5% 52.1% 1.4% 10.0% 21.0% 22.2% 24.2% 16.4% 4.6%

Some of the OEC service area does not have high-speed int... by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

955

19 2.0%

171 17.9%

57 6.0%

265 27.7%

308 32.3%

135 14.1%

Strongly disagree

88 9.2%

2 10.5% 2.3%

12 7.0% 13.6%

4 7.0% 4.5%

22 8.3% 25.0%

37 12.0% 42.0%

11 8.1% 12.5%

Somewhat disagree

25 2.6%

-

6 3.5% 24.0%

1 1.8% 4.0%

5 1.9% 20.0%

10 3.2% 40.0%

3 2.2% 12.0%

Indifferent

144 15.1%

5 26.3% 3.5%

34 19.9% 23.6%

11 19.3% 7.6%

39 14.7% 27.1%

36 11.7% 25.0%

19 14.1% 13.2%

Somewhat agree

201 21.0%

8 42.1% 4.0%

50 29.2% 24.9%

13 22.8% 6.5%

55 20.8% 27.4%

42 13.6% 20.9%

33 24.4% 16.4%

Strongly agree

497 52.0%

4 21.1% 0.8%

69 40.4% 13.9%

28 49.1% 5.6%

144 54.3% 29.0%

183 59.4% 36.8%

69 51.1% 13.9%

Some of the OEC service area does not have high-speed int...

86

Some of the OEC service area does not have high-speed int... by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

943

462 49.0%

481 51.0%

Strongly disagree

87 9.2%

46 10.0% 52.9%

41 8.5% 47.1%

Somewhat disagree

24 2.5%

16 3.5% 66.7%

8 1.7% 33.3%

Indifferent

142 15.1%

55 11.9% 38.7%

87 18.1% 61.3%

Somewhat agree

198 21.0%

94 20.3% 47.5%

104 21.6% 52.5%

Strongly agree

492 52.2%

251 54.3% 51.0%

241 50.1% 49.0%

Some of the OEC service area does not have high-speed int...

Some of the OEC service area does not have high-speed int... by Phone vs Online Counts Analysis % Break % Respondents

Base

Total

970

Phone vs Online Online Phone 685 285 70.6% 29.4%

Some of the OEC service area does not have high-speed int...

Strongly disagree

Somewhat disagree

81 88 11.8% 9.1% 92.0% 27 2.8%

7 2.5% 8.0%

14 13 2.0% 4.6% 51.9% 48.1%

Indifferent

96 52 148 14.0% 18.2% 15.3% 64.9% 35.1%

Somewhat agree

90 117 207 13.1% 41.1% 21.3% 43.5% 56.5%

Strongly agree

404 96 500 59.0% 33.7% 51.5% 80.8% 19.2%

87

Option A - $49.95/month for 100 Mbps by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

748

202 27.0%

63 8.4%

148 19.8%

146 19.5%

11 1.5%

37 4.9%

48 6.4%

19 2.5%

32 4.3%

7 0.9%

35 4.7%

1

120 16.0%

38 18.8% 31.7%

7 11.1% 5.8%

33 22.3% 27.5%

19 13.0% 15.8%

1 9.1% 0.8%

2 5.4% 1.7%

7 14.6% 5.8%

5 26.3% 4.2%

6 18.8% 5.0%

-

2 5.7% 1.7%

2

25 3.3%

13 6.4% 52.0%

-

4 2.7% 16.0%

1 0.7% 4.0%

-

3 8.1% 12.0%

2 4.2% 8.0%

-

2 6.3% 8.0%

-

-

3

23 3.1%

5 2.5% 21.7%

3 4.8% 13.0%

5 3.4% 21.7%

4 2.7% 17.4%

-

2 5.4% 8.7%

2 4.2% 8.7%

1 5.3% 4.3%

1 3.1% 4.3%

-

-

4

18 2.4%

5 2.5% 27.8%

2 3.2% 11.1%

3 2.0% 16.7%

3 2.1% 16.7%

-

1 2.7% 5.6%

-

1 5.3% 5.6%

1 3.1% 5.6%

1 14.3% 5.6%

1 2.9% 5.6%

5

73 9.8%

27 13.4% 37.0%

4 6.3% 5.5%

15 10.1% 20.5%

14 9.6% 19.2%

1 9.1% 1.4%

5 13.5% 6.8%

3 6.3% 4.1%

1 5.3% 1.4%

1 3.1% 1.4%

1 14.3% 1.4%

1 2.9% 1.4%

6

28 3.7%

5 2.5% 17.9%

2 3.2% 7.1%

10 6.8% 35.7%

3 2.1% 10.7%

-

-

2 4.2% 7.1%

1 5.3% 3.6%

2 6.3% 7.1%

-

3 8.6% 10.7%

7

45 6.0%

13 6.4% 28.9%

4 6.3% 8.9%

8 5.4% 17.8%

10 6.8% 22.2%

2 18.2% 4.4%

2 5.4% 4.4%

1 2.1% 2.2%

1 5.3% 2.2%

2 6.3% 4.4%

-

2 5.7% 4.4%

8

78 10.4%

15 7.4% 19.2%

11 17.5% 14.1%

17 11.5% 21.8%

17 11.6% 21.8%

-

-

10 20.8% 12.8%

3 15.8% 3.8%

1 3.1% 1.3%

1 14.3% 1.3%

3 8.6% 3.8%

9

55 7.4%

18 8.9% 32.7%

3 4.8% 5.5%

12 8.1% 21.8%

12 8.2% 21.8%

-

1 2.7% 1.8%

2 4.2% 3.6%

1 5.3% 1.8%

1 3.1% 1.8%

-

5 14.3% 9.1%

10

283 37.8%

63 31.2% 22.3%

27 42.9% 9.5%

41 27.7% 14.5%

63 43.2% 22.3%

7 63.6% 2.5%

21 56.8% 7.4%

19 39.6% 6.7%

5 26.3% 1.8%

15 46.9% 5.3%

4 57.1% 1.4%

18 51.4% 6.4%

Option A $49.95/month for 100 Mbps

88

Option A - $49.95/month for 100 Mbps by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

904

59 6.5%

1

159 17.6%

2

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

208 23.0%

140 15.5%

236 26.1%

126 13.9%

135 14.9%

6 10.2% 3.8%

33 15.9% 20.8%

24 17.1% 15.1%

37 15.7% 23.3%

22 17.5% 13.8%

37 27.4% 23.3%

28 3.1%

2 3.4% 7.1%

8 3.8% 28.6%

4 2.9% 14.3%

10 4.2% 35.7%

2 1.6% 7.1%

2 1.5% 7.1%

3

28 3.1%

2 3.4% 7.1%

6 2.9% 21.4%

4 2.9% 14.3%

6 2.5% 21.4%

4 3.2% 14.3%

6 4.4% 21.4%

4

21 2.3%

1 1.7% 4.8%

7 3.4% 33.3%

1 0.7% 4.8%

7 3.0% 33.3%

2 1.6% 9.5%

3 2.2% 14.3%

5

89 9.8%

6 10.2% 6.7%

15 7.2% 16.9%

14 10.0% 15.7%

29 12.3% 32.6%

12 9.5% 13.5%

13 9.6% 14.6%

6

33 3.7%

3 5.1% 9.1%

6 2.9% 18.2%

6 4.3% 18.2%

10 4.2% 30.3%

4 3.2% 12.1%

4 3.0% 12.1%

7

52 5.8%

6 10.2% 11.5%

7 3.4% 13.5%

11 7.9% 21.2%

14 5.9% 26.9%

5 4.0% 9.6%

9 6.7% 17.3%

8

95 10.5%

9 15.3% 9.5%

22 10.6% 23.2%

12 8.6% 12.6%

20 8.5% 21.1%

19 15.1% 20.0%

13 9.6% 13.7%

9

68 7.5%

4 6.8% 5.9%

25 12.0% 36.8%

8 5.7% 11.8%

17 7.2% 25.0%

7 5.6% 10.3%

7 5.2% 10.3%

10

331 36.6%

20 33.9% 6.0%

79 38.0% 23.9%

56 40.0% 16.9%

86 36.4% 26.0%

49 38.9% 14.8%

41 30.4% 12.4%

Option A $49.95/month for 100 Mbps

89

Option A - $49.95/month for 100 Mbps by Age Age

Counts Analysis % Break % Respondents

Base

Total

Under 25-34 25

35-44

65-74

75+

901

11 1.2%

84 9.3%

177 178 215 168 19.6% 19.8% 23.9% 18.6%

68 7.5%

1

160 17.8%

1 9.1% 0.6%

14 26 19 31 41 28 16.7% 14.7% 10.7% 14.4% 24.4% 41.2% 8.8% 16.3% 11.9% 19.4% 25.6% 17.5%

2

28 3.1%

-

1 1.2% 3.6%

1 0.6% 3.6%

3

28 3.1%

-

2 2.4% 7.1%

6 3.4% 21.4%

4

21 2.3%

-

3 4 5 4 4 3.6% 2.3% 2.8% 1.9% 2.4% 14.3% 19.0% 23.8% 19.0% 19.0%

5

88 9.8%

1 9.1% 1.1%

3 3.6% 3.4%

6

33 3.7%

1 9.1% 3.0%

4 6 7 9 4 4.8% 3.4% 3.9% 4.2% 2.4% 12.1% 18.2% 21.2% 27.3% 12.1%

2 2.9% 6.1%

7

51 5.7%

-

2 2.4% 3.9%

11 12 14 9 6.2% 6.7% 6.5% 5.4% 21.6% 23.5% 27.5% 17.6%

3 4.4% 5.9%

3 15 18 21 19 15 95 27.3% 17.9% 10.2% 11.8% 8.8% 8.9% 10.5% 3.2% 15.8% 18.9% 22.1% 20.0% 15.8%

4 5.9% 4.2%

45-54

55-64

Option A $49.95/month for 100 Mbps

8

9

10

68 7.5%

1 9.1% 1.5%

6 10 8 3.4% 4.7% 4.8% 21.4% 35.7% 28.6%

2 2.9% 7.1%

2 12 3 3 1.1% 5.6% 1.8% 4.4% 7.1% 42.9% 10.7% 10.7% 1 1.5% 4.8%

20 13 19 23 9 11.3% 7.3% 8.8% 13.7% 13.2% 22.7% 14.8% 21.6% 26.1% 10.2%

7 14 13 17 14 8.3% 7.9% 7.3% 7.9% 8.3% 10.3% 20.6% 19.1% 25.0% 20.6%

2 2.9% 2.9%

4 33 71 80 80 47 14 329 36.4% 39.3% 40.1% 44.9% 37.2% 28.0% 20.6% 36.5% 1.2% 10.0% 21.6% 24.3% 24.3% 14.3% 4.3%

90

Option A - $49.95/month for 100 Mbps by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

898

17 1.9%

164 18.3%

54 6.0%

246 27.4%

290 32.3%

127 14.1%

1

157 17.5%

7 41.2% 4.5%

36 22.0% 22.9%

11 20.4% 7.0%

45 18.3% 28.7%

39 13.4% 24.8%

19 15.0% 12.1%

2

28 3.1%

2 11.8% 7.1%

6 3.7% 21.4%

-

6 2.4% 21.4%

8 2.8% 28.6%

6 4.7% 21.4%

3

28 3.1%

-

7 4.3% 25.0%

2 3.7% 7.1%

6 2.4% 21.4%

9 3.1% 32.1%

4 3.1% 14.3%

4

21 2.3%

2 11.8% 9.5%

3 1.8% 14.3%

1 1.9% 4.8%

7 2.8% 33.3%

4 1.4% 19.0%

4 3.1% 19.0%

5

88 9.8%

1 5.9% 1.1%

19 11.6% 21.6%

5 9.3% 5.7%

23 9.3% 26.1%

24 8.3% 27.3%

16 12.6% 18.2%

6

33 3.7%

-

6 3.7% 18.2%

1 1.9% 3.0%

10 4.1% 30.3%

10 3.4% 30.3%

6 4.7% 18.2%

7

52 5.8%

-

7 4.3% 13.5%

3 5.6% 5.8%

11 4.5% 21.2%

21 7.2% 40.4%

10 7.9% 19.2%

8

94 10.5%

2 11.8% 2.1%

16 9.8% 17.0%

7 13.0% 7.4%

31 12.6% 33.0%

31 10.7% 33.0%

7 5.5% 7.4%

9

67 7.5%

-

12 7.3% 17.9%

7 13.0% 10.4%

18 7.3% 26.9%

20 6.9% 29.9%

10 7.9% 14.9%

10

330 36.7%

3 17.6% 0.9%

52 31.7% 15.8%

17 31.5% 5.2%

89 36.2% 27.0%

124 42.8% 37.6%

45 35.4% 13.6%

Option A $49.95/month for 100 Mbps

91

Option A - $49.95/month for 100 Mbps by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

886

439 49.5%

447 50.5%

1

156 17.6%

62 14.1% 39.7%

94 21.0% 60.3%

2

27 3.0%

16 3.6% 59.3%

11 2.5% 40.7%

3

28 3.2%

10 2.3% 35.7%

18 4.0% 64.3%

4

20 2.3%

9 2.1% 45.0%

11 2.5% 55.0%

5

88 9.9%

40 9.1% 45.5%

48 10.7% 54.5%

6

33 3.7%

16 3.6% 48.5%

17 3.8% 51.5%

7

51 5.8%

29 6.6% 56.9%

22 4.9% 43.1%

8

93 10.5%

42 9.6% 45.2%

51 11.4% 54.8%

9

68 7.7%

36 8.2% 52.9%

32 7.2% 47.1%

10

322 36.3%

179 40.8% 55.6%

143 32.0% 44.4%

Option A $49.95/month for 100 Mbps

92

Option A - $49.95/month for 100 Mbps by Phone vs Online Counts Analysis % Break % Respondents

Base

Total

910

Phone vs Online Online Phone 631 279 69.3% 30.7%

Option A $49.95/month for 100 Mbps 1

95 69 164 15.1% 24.7% 18.0% 57.9% 42.1%

2

28 3.1%

16 12 2.5% 4.3% 57.1% 42.9%

3

28 3.1%

14 14 2.2% 5.0% 50.0% 50.0%

4

21 2.3%

16 5 2.5% 1.8% 76.2% 23.8%

5

89 9.8%

53 36 8.4% 12.9% 59.6% 40.4%

6

33 3.6%

23 10 3.6% 3.6% 69.7% 30.3%

7

52 5.7%

38 14 6.0% 5.0% 73.1% 26.9%

8

9

10

64 32 96 10.1% 11.5% 10.5% 66.7% 33.3% 68 7.5%

46 22 7.3% 7.9% 67.6% 32.4%

266 65 331 42.2% 23.3% 36.4% 80.4% 19.6%

93

Option B - $79.95/month for 1 Gbps (1,000 Mbps) by IntProvider IntProvider

Counts Analysis % Break % Respondents

Base

Total

AT&T

ATLink

Cox

Pioneer

Sooner Wireless

Windstream

Other (please specify)

Verizon

Dobson Technologies

Exede/Wildblue

HughesNet

734

192 26.2%

63 8.6%

151 20.6%

148 20.2%

11 1.5%

35 4.8%

43 5.9%

19 2.6%

31 4.2%

9 1.2%

32 4.4%

1

161 21.9%

56 29.2% 34.8%

12 19.0% 7.5%

36 23.8% 22.4%

19 12.8% 11.8%

-

4 11.4% 2.5%

12 27.9% 7.5%

4 21.1% 2.5%

14 45.2% 8.7%

1 11.1% 0.6%

3 9.4% 1.9%

2

36 4.9%

14 7.3% 38.9%

3 4.8% 8.3%

9 6.0% 25.0%

4 2.7% 11.1%

1 9.1% 2.8%

-

2 4.7% 5.6%

2 10.5% 5.6%

-

-

1 3.1% 2.8%

3

30 4.1%

6 3.1% 20.0%

4 6.3% 13.3%

7 4.6% 23.3%

8 5.4% 26.7%

-

1 2.9% 3.3%

1 2.3% 3.3%

2 10.5% 6.7%

-

-

1 3.1% 3.3%

4

30 4.1%

6 3.1% 20.0%

4 6.3% 13.3%

5 3.3% 16.7%

8 5.4% 26.7%

-

1 2.9% 3.3%

2 4.7% 6.7%

1 5.3% 3.3%

2 6.5% 6.7%

1 11.1% 3.3%

-

5

85 11.6%

32 16.7% 37.6%

2 3.2% 2.4%

20 13.2% 23.5%

12 8.1% 14.1%

2 18.2% 2.4%

5 14.3% 5.9%

4 9.3% 4.7%

3 15.8% 3.5%

1 3.2% 1.2%

2 22.2% 2.4%

2 6.3% 2.4%

6

40 5.4%

10 5.2% 25.0%

5 7.9% 12.5%

7 4.6% 17.5%

10 6.8% 25.0%

-

2 5.7% 5.0%

1 2.3% 2.5%

1 5.3% 2.5%

2 6.5% 5.0%

-

2 6.3% 5.0%

7

48 6.5%

12 6.3% 25.0%

4 6.3% 8.3%

10 6.6% 20.8%

11 7.4% 22.9%

-

3 8.6% 6.3%

2 4.7% 4.2%

2 10.5% 4.2%

2 6.5% 4.2%

1 11.1% 2.1%

1 3.1% 2.1%

8

67 9.1%

16 8.3% 23.9%

9 14.3% 13.4%

9 6.0% 13.4%

14 9.5% 20.9%

-

6 17.1% 9.0%

7 16.3% 10.4%

-

2 6.5% 3.0%

1 11.1% 1.5%

3 9.4% 4.5%

9

45 6.1%

9 4.7% 20.0%

2 3.2% 4.4%

10 6.6% 22.2%

13 8.8% 28.9%

1 9.1% 2.2%

2 5.7% 4.4%

3 7.0% 6.7%

-

1 3.2% 2.2%

-

4 12.5% 8.9%

10

192 26.2%

31 16.1% 16.1%

18 28.6% 9.4%

38 25.2% 19.8%

49 33.1% 25.5%

7 63.6% 3.6%

11 31.4% 5.7%

9 20.9% 4.7%

4 21.1% 2.1%

7 22.6% 3.6%

3 33.3% 1.6%

15 46.9% 7.8%

Option B $79.95/month for 1 Gbps (1,000 Mbps)

94

Option B - $79.95/month for 1 Gbps (1,000 Mbps) by How long have you received electric service from OEC? How long have you received electric service from OEC?

Counts Analysis % Break % Respondents

Base

Total

885

60 6.8%

1

220 24.9%

2

Less than 1-5 years 1 year

6-10 years

11-20 years

21-30 years

More than 30 years

210 23.7%

140 15.8%

222 25.1%

123 13.9%

130 14.7%

13 21.7% 5.9%

41 19.5% 18.6%

34 24.3% 15.5%

47 21.2% 21.4%

35 28.5% 15.9%

50 38.5% 22.7%

45 5.1%

3 5.0% 6.7%

10 4.8% 22.2%

4 2.9% 8.9%

15 6.8% 33.3%

7 5.7% 15.6%

6 4.6% 13.3%

3

34 3.8%

2 3.3% 5.9%

5 2.4% 14.7%

4 2.9% 11.8%

10 4.5% 29.4%

7 5.7% 20.6%

6 4.6% 17.6%

4

34 3.8%

2 3.3% 5.9%

4 1.9% 11.8%

5 3.6% 14.7%

11 5.0% 32.4%

3 2.4% 8.8%

9 6.9% 26.5%

5

103 11.6%

7 11.7% 6.8%

26 12.4% 25.2%

14 10.0% 13.6%

28 12.6% 27.2%

12 9.8% 11.7%

16 12.3% 15.5%

6

44 5.0%

4 6.7% 9.1%

13 6.2% 29.5%

6 4.3% 13.6%

11 5.0% 25.0%

8 6.5% 18.2%

2 1.5% 4.5%

7

52 5.9%

4 6.7% 7.7%

8 3.8% 15.4%

8 5.7% 15.4%

19 8.6% 36.5%

7 5.7% 13.5%

6 4.6% 11.5%

8

75 8.5%

2 3.3% 2.7%

23 11.0% 30.7%

11 7.9% 14.7%

18 8.1% 24.0%

11 8.9% 14.7%

10 7.7% 13.3%

9

50 5.6%

4 6.7% 8.0%

15 7.1% 30.0%

8 5.7% 16.0%

13 5.9% 26.0%

5 4.1% 10.0%

5 3.8% 10.0%

10

228 25.8%

19 31.7% 8.3%

65 31.0% 28.5%

46 32.9% 20.2%

50 22.5% 21.9%

28 22.8% 12.3%

20 15.4% 8.8%

Option B $79.95/month for 1 Gbps (1,000 Mbps)

95

Option B - $79.95/month for 1 Gbps (1,000 Mbps) by Age Age

Counts Analysis % Break % Respondents

Base

Total

882

Under 25-34 25

35-44

65-74

75+

11 1.2%

183 177 212 152 20.7% 20.1% 24.0% 17.2%

60 6.8%

87 9.9%

45-54

55-64

Option B $79.95/month for 1 Gbps (1,000 Mbps) 1

4 11 30 25 54 59 36 219 36.4% 12.6% 16.4% 14.1% 25.5% 38.8% 60.0% 24.8% 1.8% 5.0% 13.7% 11.4% 24.7% 26.9% 16.4% -

4 4.6% 8.9%

8 8 12 11 4.4% 4.5% 5.7% 7.2% 17.8% 17.8% 26.7% 24.4%

2 3.3% 4.4%

2 2.3% 5.9%

7 3.8% 20.6%

2 3.3% 5.9%

2 2.3% 5.9%

2 1.1% 5.9%

2

45 5.1%

3

2 34 18.2% 3.9% 5.9%

4

34 3.9%

-

5

102 11.6%

1 9.1% 1.0%

12 18 27 26 12 6 13.8% 9.8% 15.3% 12.3% 7.9% 10.0% 11.8% 17.6% 26.5% 25.5% 11.8% 5.9%

6

44 5.0%

1 9.1% 2.3%

5 9 9 12 7 5.7% 4.9% 5.1% 5.7% 4.6% 11.4% 20.5% 20.5% 27.3% 15.9%

1 1.7% 2.3%

7

51 5.8%

-

7 14 9 11 9 8.0% 7.7% 5.1% 5.2% 5.9% 13.7% 27.5% 17.6% 21.6% 17.6%

1 1.7% 2.0%

8

75 8.5%

-

7 8.0% 9.3%

7 4.6% 9.3%

2 3.3% 2.7%

9

50 5.7%

-

6 13 11 10 8 6.9% 7.1% 6.2% 4.7% 5.3% 12.0% 26.0% 22.0% 20.0% 16.0%

2 3.3% 4.0%

3 31 64 57 46 24 228 27.3% 35.6% 35.0% 32.2% 21.7% 15.8% 25.9% 1.3% 13.6% 28.1% 25.0% 20.2% 10.5%

3 5.0% 1.3%

10

3 11 7 1.7% 5.2% 4.6% 8.8% 32.4% 20.6%

7 10 8 5 4.0% 4.7% 5.3% 8.3% 20.6% 29.4% 23.5% 14.7%

18 21 20 9.8% 11.9% 9.4% 24.0% 28.0% 26.7%

96

Option B - $79.95/month for 1 Gbps (1,000 Mbps) by Education Education

Counts Analysis % Break % Respondents

Base

Total

Less than high school

High school graduate or GED

Vocational/trade school

Some college

College graduate

Graduate or professional school

879

18 2.0%

154 17.5%

52 5.9%

239 27.2%

287 32.7%

129 14.7%

1

219 24.9%

8 44.4% 3.7%

53 34.4% 24.2%

13 25.0% 5.9%

61 25.5% 27.9%

57 19.9% 26.0%

27 20.9% 12.3%

2

45 5.1%

1 5.6% 2.2%

10 6.5% 22.2%

3 5.8% 6.7%

8 3.3% 17.8%

15 5.2% 33.3%

8 6.2% 17.8%

3

34 3.9%

-

12 7.8% 35.3%

1 1.9% 2.9%

4 1.7% 11.8%

12 4.2% 35.3%

5 3.9% 14.7%

4

34 3.9%

1 5.6% 2.9%

4 2.6% 11.8%

4 7.7% 11.8%

9 3.8% 26.5%

12 4.2% 35.3%

4 3.1% 11.8%

5

101 11.5%

1 5.6% 1.0%

25 16.2% 24.8%

5 9.6% 5.0%

24 10.0% 23.8%

31 10.8% 30.7%

15 11.6% 14.9%

6

44 5.0%

1 5.6% 2.3%

6 3.9% 13.6%

1 1.9% 2.3%

14 5.9% 31.8%

15 5.2% 34.1%

7 5.4% 15.9%

7

52 5.9%

1 5.6% 1.9%

4 2.6% 7.7%

5 9.6% 9.6%

11 4.6% 21.2%

22 7.7% 42.3%

9 7.0% 17.3%

8

75 8.5%

1 5.6% 1.3%

10 6.5% 13.3%

3 5.8% 4.0%

21 8.8% 28.0%

27 9.4% 36.0%

13 10.1% 17.3%

9

49 5.6%

-

4 2.6% 8.2%

6 11.5% 12.2%

20 8.4% 40.8%

14 4.9% 28.6%

5 3.9% 10.2%

10

226 25.7%

4 22.2% 1.8%

26 16.9% 11.5%

11 21.2% 4.9%

67 28.0% 29.6%

82 28.6% 36.3%

36 27.9% 15.9%

Option B $79.95/month for 1 Gbps (1,000 Mbps)

97

Option B - $79.95/month for 1 Gbps (1,000 Mbps) by Respondent's gender Counts Analysis % Break % Respondents

Base

Total

Respondent's gender Male

Female

866

428 49.4%

438 50.6%

1

215 24.8%

93 21.7% 43.3%

122 27.9% 56.7%

2

45 5.2%

26 6.1% 57.8%

19 4.3% 42.2%

3

34 3.9%

16 3.7% 47.1%

18 4.1% 52.9%

4

34 3.9%

24 5.6% 70.6%

10 2.3% 29.4%

5

99 11.4%

38 8.9% 38.4%

61 13.9% 61.6%

6

42 4.8%

19 4.4% 45.2%

23 5.3% 54.8%

7

51 5.9%

20 4.7% 39.2%

31 7.1% 60.8%

8

72 8.3%

36 8.4% 50.0%

36 8.2% 50.0%

9

49 5.7%

26 6.1% 53.1%

23 5.3% 46.9%

10

225 26.0%

130 30.4% 57.8%

95 21.7% 42.2%

Option B $79.95/month for 1 Gbps (1,000 Mbps)

98

Option B - $79.95/month for 1 Gbps (1,000 Mbps) by Phone vs Online Counts Analysis % Break % Respondents

Base

Total

890

Phone vs Online Online Phone 613 277 68.9% 31.1%

Option B $79.95/month for 1 Gbps (1,000 Mbps) 1

121 103 224 19.7% 37.2% 25.2% 54.0% 46.0%

2

45 5.1%

31 14 5.1% 5.1% 68.9% 31.1%

3

34 3.8%

22 12 3.6% 4.3% 64.7% 35.3%

4

34 3.8%

28 6 4.6% 2.2% 82.4% 17.6%

5

67 36 103 10.9% 13.0% 11.6% 65.0% 35.0%

6

44 4.9%

31 13 5.1% 4.7% 70.5% 29.5%

7

52 5.8%

39 13 6.4% 4.7% 75.0% 25.0%

8

76 8.5%

49 27 8.0% 9.7% 64.5% 35.5%

9

50 5.6%

35 15 5.7% 5.4% 70.0% 30.0%

10

190 38 228 31.0% 13.7% 25.6% 83.3% 16.7%

99

Phone vs Online by Age Age

Counts Analysis % Break % Respondents

Base

Total

962

Under 25-34 25

35-44

65-74

75+

11 1.1%

188 194 233 175 19.5% 20.2% 24.2% 18.2%

73 7.6%

88 9.1%

45-54

55-64

Phone vs Online Online

10 65 142 147 167 122 35 688 90.9% 73.9% 75.5% 75.8% 71.7% 69.7% 47.9% 71.5% 1.5% 9.4% 20.6% 21.4% 24.3% 17.7% 5.1%

Phone

274 28.5%

1 9.1% 0.4%

23 46 47 66 53 38 26.1% 24.5% 24.2% 28.3% 30.3% 52.1% 8.4% 16.8% 17.2% 24.1% 19.3% 13.9%

100