2017 Services & Pricing Overview

Member Communication & Research

2017 Services & Pricing Overview

About Us. Formed in 1995, Inside Information has provided research and marketing services for more than 300 cooperatives in 33 states.

Some Stats

100%

Client Satisfaction Rating

990+

4.8

Million Member Contacts

What We Believe.

Co-op Friends

What We Do. • member engagement

We believe that accessing, understanding and using

• research

information is key in every

• promotion & tracking

organization.

• web services

A Few Words to Describe Us

Responsive

Always available and keen on meeting deadlines

Creative

Constantly exploring fresh ideas

Flexible

Providing customized solutions to meet each client’s needs

Our Team.

Keith Kaderly

Julie Elliott

Dave Baldwin

Principal

President

Associate

Joined the team in 2015

Founder of Inside

Since 1995, Principal of

and is responsible for

Information; responsible

Baldwin/Associates,

business development,

for the development and

Springfield, MO providing

marketing, management

administration of customer

consulting services in

and implementation of

research, database

strategic marketing

client solutions.

marketing services, and

planning, consumer

More than 18 years’

employee surveying for

research, Internet and

experience in management

utility clients.

database direct marketing

with extensive experience in

Ten years’ marketing

and employee surveying.

marketing, communication,

experience at two electric

advertising, social and

cooperatives in Missouri,

digital media, mobile

responsible for marketing,

service.

applications and Key

research and customer

Ten years as director of

Account programs. Certified

database development and

marketing at two wholesale

NRECA Key Account

implementation.

G&T cooperatives,

Executive, also certified

Graduate of NRECA’s

responsible for the

Energy Auditor including residential lighting and thermography. B.S.B.A. in Marketing from the University of Arkansas.

Management Internship Program and Certified Cooperative Communicator; B.S. degree in journalism from the University of Missouri.

Responsible for project coordination and account

management, development and implementation of cooperative marketing programs. B.S. degrees in Business Management and in Organizational Communications from Missouri State University.

Our Services.

Inside Information customizes packages based on client preferences. From a small project to our comprehensive subscription service, we pride ourselves on providing great value and reasonable rates.

Consider using the pricing ranges below for budget planning or contact us for a detailed proposal.

• Member statistical surveys (ACSI / feasibility etc. – price varies by length of survey)

$4,000 - $9,000

• Employee engagement surveys • Annual subscription package – bundled services

$6,000 - $8,500 Approximately $1/meter

WEB & ANALYTICS

G&T / STATEWIDE SERVICES

•

website design / hosting services

•

employee training tracking

•

employee / program tracking

•

internal surveys; satisfaction, saturation / end use surveys

•

MEMBER DATABASE MANAGEMENT •

DESIGN & FULFILLMENT SERVICES

data collection and warehousing

•

on-demand reporting & targeted communication

grassroots engagement; coordinated communication / marketing initiatives

•

customer communication

•

mass mailings

•

grassroots campaigns

•

marketing materials

RESEARCH AND ANALYSIS •

member satisfaction, feasibility surveys (broadband / solar) - all types

•

key accounts and employee surveys

•

tracking / follow up surveys

From Our Clients.

“The surveys Inside Information conducts are insightful, and the detailed reports help us create an actionable plan.”

Mel Coleman CEO North Arkansas Electric Cooperative NRECA President

“Inside Information always goes above and beyond to meet our needs.”

Tonya Sexton Vice President Marketing & Communication First Electric Cooperative

“Inside Info provides additional manpower for a very small department that otherwise could not complete the projects we are able to complete.”

Terri Faulkner Communications Coordinator Dixie Electric Cooperative

“We get the right message to the right members and are able to track our campaign success using Inside Information’s services, which helps us be even more effective.”

Stanley Young Manager of Marketing & Communication Lake Region Electric Cooperative

PROVIDING RESEARCH, COMMUNICATION & MARKETING SERVICES SURVEYS End Use / Appliance Saturation • Employee • Member Satisfaction • Customer Service Tracking Publication Readership • ACSI • Commercial Accounts • Transactional/Follow Up COMMUNICATION Website Design / Management • Mass Mailings • Member Promotional Campaigns • Grassroots Initiatives • Key Accounts Engagement PROGRAMS & DATA MANAGEMENT Energy Efficiency Data and Reporting • Rebate Program Online Systems • Safety Training Information Systems • Member Database Management

3210 County RD KK PO Box 328 Smithville, MO 64089

877.873.3777 info@inside-info.com www.inside-info.com