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Lingerie, the latest category of clothing to go gender-neutral, takes the fashion industry by storm

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INDUSTRY BYTES

INDUSTRY BYTES

With the rise of gender-neutral fashion, the lingerie industry is gradually breaking away from traditional gender norms, and offering a more inclusive approach.

The clothing industry has seen a significant shift in recent years, with the rise of gender-neutral fashion. Brands are breaking away from traditional gender norms, and lingerie is no exception. From France to Los Angeles, lingerie companies are now embracing inclusiveness and offering underwear for all bodies, regardless of gender.

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In the summer of 2021, French-based brand Undiz launched its ‘No Gender’ capsule collection, featuring mixed-gender ready-towear and intimate pieces. Another French brand, Etam, made a bold statement with its “I/ELLE/S” collection, breaking free from traditional codes to offer a range of genderneutral cuts that prioritize comfort and freedom of movement. The collection includes bodysuits, briefs, bras, boylegs, and shorties for all genders.

Brands like Cantiq LA and Boy Smells have taken this inclusiveness a step further by offering a single range for all customers, with transparent fabrics, lace, bralettes, and shorties no longer being reserved for women.

Meanwhile, Lucky Skivvies has understood the changing trend by proposing non-gender specific long boxers in a wide range of sizes and patterns, appealing to everyone.

Gone are the days where lingerie was reserved only for women. Brands across the globe are embracing inclusiveness and offering a wider range of lingerie for everyone, regardless of gender. The industry is not only meeting the expectations of those who no longer want to be confined to specific gender categories, but also changing attitudes towards gender-neutral lingerie.

It’s not about replacing traditional lingerie, but about making sure that lingerie is inclusive of all genders. Gender-neutral lingerie is not just a trend, but a segment that is becoming increasingly available on store shelves, proving that it’s not just a niche but rather a real market. Whether it’s luxury labels like Gucci or fast fashion brands, the fashion industry is now working in this area that challenges fashion’s long-standing gender norms.

With the rise of gender-neutral fashion, the lingerie industry is gradually breaking away from traditional gender norms, and offering a more inclusive approach. Gender-neutral lingerie is here to stay, and it’s exciting to see the fashion industry evolve and embrace inclusiveness in a new way.

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