Madame opens 18 new stores

Madame opened 18 new stores across India during the last 12 months. The company now operates 155 outlets across the country and has launched in locations such as Himachal Pradesh, Punjab, Madhya Pradesh, Maharashtra, Assam, and many more.

In addition, the business is working to increase its customer base through its e-commerce platform. The women’s wear brand caters to customers in Tier II and III cities who are equally aware of global fashion trends and are looking for brands to offer them western fashion options at affordable prices. The brand’s sales grew by 25 per cent during the October-December quarter and it expects a strong end to the financial year on the back of its retail expansion. Madame was created in 1993 to meet the fashion needs of progressive and modern Indian women. In keeping with this vision, Madame’s fashion keeps up with the latest trends and is also easy on the pocket. The brand manufactures its clothing in Ludhiana and currently has exclusive brand outlets across the country as well as a presence in over 700 multi-brand stores and e-commerce platforms. At Madame, personal expression through fashion is not just about clothing, but about giving confidence to young women in India.