Business Leader of the year 2020 Vol - 2

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Editor’s Note

“HOW YOU CREATE A BETTER LIFE FOR THE PEOPLE AROUND SIGNIFIES YOUR LEADERSHIP”

Irrespective of the size of a business, a good leader is the anchor that gives it a progressive trajectory.

The ever-changing world has developed a myriad of business dimensions, blossoming many entrepreneurial careers. The Indian business fraternity has witnessed the arrival of many innovative entrepreneurs, whose out of the box thinking and revolutionary efforts have created a benchmark in the industry. Initiatives like ‘Made in India’ has given the wings to, further build their forte and today they are playing an integral part in the country’s economy. The year 2020, has been the challenge of a century, for any business. With the arrival of COVID-19, majority of the companies in India and abroad faced a considerable melancholy. The distress provoked and increased unemployment, extensive halt of operations and much more. But even in this desolation, many business leaders in India came forward, revamped their business framework not just to ensure the continuity of their business but to help others as well.

Our magazine has always acknowledged and highlighted people, laying opportunities for others to grow and sustain. In our previous editions, we’ve featured many leaders whose groundbreaking efforts, have kept businesses unwavering against all the odds. To advance that tradition, our current edition, ‘BUSINESS LEADER OF THE YEAR 2020 VOL-2’, is highlighting a considerable number of business leaders, who are shaping the business fraternity with trends, innovations and creative mindset. This time our cover page is featuring the story of Oorwin Labs, known for its technical forte and AI-powered staffing solutions. By blending innovation with a focus on product development, the Company has produced robust solutions that tether customer’s strive for innovation while withstanding uncertainties.

The three pillars of the Company Mr Venkat Kolli (CEO), Mr Ravi Daparthi (CTO) and Swami Kakarla (COO) through their meticulous approaches have significantly re-defined the staffing arena upgrading the prevailing solutions to address potential uncertainties. We urge you to go through their story, as their leadership attributes have sustained the career of many aspirers in the crisis.

The true mark of leadership shines, when a person stays sturdy to uncertainties, risks and plans ahead while keeping the people around in accord. Whether it’s in India or the World, several business leaders have proved that no matter the challenges that comes upfront, there are people who will stand on the frontlines to help the affected. The edition will cover many such leaders and you’ll come across many in-house articles that’ll keep you off boredom. With that being said, I bid farewell. Thank You!

Indranil Roy Editor,

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Vol -2 |Issue 1| December 2020 Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal Kiran Mishra | Ashwathy Nair

Business Head Ashish kumar

Corporate Team Satyam Singh Rahul | Vikash kumar | Pradeep Pandey

Co-ordinator

Sunaina Gupta | Anita Kumari

Data Research & Analysis Satyam Tiwari | Shubham Mehra

Finance Team Gourav Singhal

Circulation Team Sonia Tiwari

Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak | Reena Kumari Chandan Sharma

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager Ravi kant Singh

Registered Office RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209 Email: info@innovativezoneindia.com

Corporate Office 507, DDA - 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@innovativezoneindia.com

Owned, Printed and Published By Abhishek Kumar Dubey and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

Copyright Š 2018 All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

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CONTENT Cover Story

LEAD COLLEGE OF MANAGEMENT World-Class Leadership & Entrepreneurship Through Business Education

Page No. 26

LIFESTYLE Ways Lifestyle Sports Can Redefine Leadership And Build Bettertrajectories In Business

Page No. 28

MAJOREL INDIA PVT LTD Additya Kashyap A Revered Leader & Mentor Creating Leaders Of Tomorrow

Page No. 30

HEALTH Yoga A Process That Cultivates a Composed Mind In

Page No. 34 Page No. 10

Oorwin Labs AI-POWERED SOLUTION for Staffing and Consulting Businesses

SEO TECH EXPERTS

Allowing SMEs to Expand their Presence Across the World with Exclusive Digital Marketing Solutions

Page No. 36

SPINE INFRATECH PVT LTD Spine Infratech Enlivening Imaginations

Page No. 38

SUCCESS STORY

TOURISM

Success Story of BILL GATES A Life Filled with Successes

The Northern Lights A Spectacular Choice In A Traveller’s Wish List

Page No. 16

Page No. 44

HUMAQUEST Customized Talent Acquisition Solutions for Industry for Mid to Leadership Hiring Contributing to the Growth and Leadership Position

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TABEXP APPS PVT LTD Cloud Services that best meets your needs

Page No. 20

Page No. 46

CUISINE

EDUCATION

Know These Vietnamese Dishes Once, Have Cravings Till Eternity

World-Class Leadership & Entrepreneurship Through Business Education

Page No. 22

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Oorwin Labs

AI-POWERED SOLUTION FOR STAFFING AND CONSULTING BUSINESSES

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COVER STORY

VENKAT KOLLI CEO, Oorwin Labs

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“Product Development

and Innovation should go hand in hand and it is a continuous journey. We at Oorwin, strive to build a robust platform with a window for continuous innovation with customer obsessive approach.

RAVI DAPARTHI CTO, Oorwin Labs

”

P

eople need employment and businesses need employees.

The staffing industry bridges the gap between the two.

However, it’s not as simple as it sounds. This staffing industry faces a multitude of challenges that need to be addressed appropriately and immediately.

businesses maximize efficiency and boost growth.

The COVID-19 pandemic has spurred a sudden paradigm shift in the way staffing businesses operate. Setting fresh roadmaps to bounce back, staffing businesses across the globe are moulding their operations to suit the ‘new normal’.

Innovative Zone Magazine, in an exclusive conversation with the Oorwin’s dynamic leaders, shines the light on how this business venture is revolutionizing the staffing and consulting industry with its revolutionary, breakthrough platform. With the well-defined mission to construct a next-generation, techenabled platform, it aspires to deliver enhanced user experience and unparalleled customer satisfaction to its clients.

Many staffing and recruiting businesses are now seeking technological solutions to the challenges they face. As a result, there is a plethora of AI-powered solutions helping staffing businesses flourish in challenging times.

In fact, to our great surprise, many enterprises are also planning to expand their reach in multiple nations in the post-lockdown scenario.

As a frontline contributor to the economy, the staffing industry was the very first sector to experience the first wave of the pandemic-induced slump. But the pandemic has also presented multiple growth opportunities for enterprises involved in this industry.

A robust strategy, tools and technological infrastructure is now more important than ever to meet the demands of the workforce and future businesses.

Oorwin Labs, a San Francisco- based SaaS platform, caters to the staffing and consulting companies with AI-powered, integrated platform for sales, recruitment and HR management. Matching the radical changes in the staffing landscape, Oorwin is assisting Enlighten the world with innovation

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Under the aegis of its visionary leaders, Venkat Kolli (CEO), Swami Kakarla (COO) and Ravi Daparthi (CTO), the platform is scaling new heights.

AN OVERVIEW OF THE COMPANY A tech suite, Oorwin is focused on rendering staffing and consulting solutions powered with cutting-edge technologies such as Artificial Intelligence (AI) and machine learning (ML) to staffing and consulting enterprises. Offering end-to-end management solutions targeting sales, recruitment and HR management, Oorwin uses an integrated platform to increase efficiency and collaboration between teams and maximize profitability. Their strategic offerings provide bird’s eye- view for the entire business to add value to it and ensure consistent growth.

In this respect, Oorwin’s mission statement elucidates, “Our innovative single window platform provides bird’s-eye view of the entire business. Oorwin gives staffing businesses an edge by employing AI, ML and deep data analytics for value-oriented decision making across sales, recruitment and HR and offering actionable insights to inform and improve business strategy.”

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UNVEILING THE LIGHT BULB MOMENT Acknowledging the dearth of latest tech-based solutions in the staffing industry, the leaders at Oorwin conceived the idea of an integrated, AI-powered platform. With over three decades of experience in the respective industry, the adroit team has strategic approaches to deal with bottlenecks, inefficiencies, labour-intensive and low-value processes that have plagued the industry over the years.

Witnessing the technological backwardness and paucity of robust, technical infrastructures, the Venkat Kolli realized the need to formulate a platform that can tackle such challenges and allow the staffing corporations to recognize the immense potential that remains untapped.

“Oorwin means “to overcome” in Afrikaans, and we wanted to use technology to assist staffing and consulting companies to reach their full potential as the driving force of the economy. We worked with some of the sharpest technical experts in AI, ML and cloud computing to develop our state-of-the-art, integrated CRM (Customer Relationship Management), ATS (Applicant Tracking System) and HRMS (Human Resource Management System) platform.” says Ravi Daparthi, who heads Oorwin’s highly-talented engineering and product teams.

NAVIGATING THROUGH THE COVID-19 CRISIS The global pandemic shook the business world to its core, resulting in collapsing of economics and chaotic circumstances. This was a real eye-opener scenario for all the businesses across the globe. But, under the thought leadership of Venkat, Swami, and Ravi, Oorwin sailed through the adversities of this fatal viral outbreak effectively.

As soon as they realized the intensity of the situation, they restructured the business model and implemented work from home in a short period. Management ensured continuous communication with the employees and frequently inquired about their physical and mental wellbeing.

Sharing the experience of this unprecedented crisis, Venkat states that owing to the unpredictable lockdown scenario, they have realized the significance of communication, interaction and engagement. But the pandemic also made them recognize that the future relies upon the technological advancements only and how Oorwin has the relevance to the measures that are needed in the crisis with such an enormous impact.

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“ We also refined our

unique value proposition taking into account the pandemic-sparked changes in the staffing industry and ensured there was clear messaging to our clients and prospects about how Oorwin was ready to deliver maximum value even in uncertain times like these.

SWAMI KAKARLA COO, Oorwin Labs

”

This realization allowed the team Oorwin to improve it with some up-gradations and make the targeted audience aware about the significance of such solutions to stay ahead of the curve in case of the similar crisis in terms of the future outlooks.

Swami Kakarla, the COO reveals that they re-evaluated all the processes to bring ease to any bottlenecks and converged all the efforts towards the improvement of their product.

WHAT IS SO UNIQUE ABOUT OORWIN? At present, the staffing enterprises are utilizing multiple applications to deal with different aspects of their businesses.

Be it CRM or VMS for customers, or client and vendor management, or ATS for tracking applications, or HRMS to manage human resources, different needs are being addressed with multiple tools. Most of the service providers in this domain offer a single product to deal with a single aspect, making the business operations complex and time consuming even when they are interdependent to each other.

This is where Oorwin ensures an edge over its peers! It offers an AI-powered, integrated window that addresses all the aspects of the business with a combined database. Here, teams can collaborate from multiple geographies under one digital umbrella that can be customized for the desired region.

Another key differentiator is the integration of CRM, ATS and HRMS that ease the job for the teams by reducing the time to switch multiple applications or screens. This allows an effortless overview of the business operations with AI-backed insights.

Market integrations are something that made Oorwin stand out of the crowd exclusively. Here, job boards, vendor management, Enlighten the world with innovation

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social media, invoicing and accounting software are integrated altogether for improved productivity and holistic growth across the globe.

Oorwin has also offered plugins for mails and browsers, seamless integrations for voice calls and messages, and an operative mobile app to make remote work effortless and effective.

IMPLEMENTATION OF INNOVATION Exemplifying the procedure of implementing the out of the box ideas to the business operations, there are a few key steps that are taken into consideration.

At first, the problem statement is addressed by the team. Then, a myriad of possible solutions to eradicate that problem is put forth. Then, they reach out to drawing board to develop an innovative way to solve that problem based on the suggested solutions. After a thorough analysis, the best solution is picked up and implemented effortlessly.

Venkat states that a crucial aspect one must keep in consideration is to learn from one’s experience. He perceives innovation distinctly. To him, innovation comes through the learning that is gained from our experiences. He also emphasizes the need to consider the customer’s feedback for improving the offered solutions. This majorly contributes to stirring innovative instincts among the employees.

A GLANCE AT LEADERSHIP STYLES Oorwin’s phenomenal leader Venkat has acknowledged the need for being an avid learner. To him, the most inspiring qualities a leader can infuse his personality with are the zeal INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL 2 | DECEMBER 2020

to learn new things and desire to improve! It is of utmost importance to learn from one’s experiences and utilize those in your favour to emerge out as exemplary individuals. He motivates his workforce to take this ‘mantra’ in consideration to excel in any aspect of life.

Ravi believes in putting the problems faced by staffing businesses at the top of his priorities when working on a technological solution. Once the existing problems are identified, the engineering team led by Ravi then starts to develop solutions to these problems.

Swami puts the organization’s people at the forefront of his strategic approach. Swami believes an organization can only grow to its full potential if it invests in the growth of its employees. He focuses on building a team that is equally invested in the growth of the organization.

AN EXUBERANT WORK CULTURE The work culture of any organisation is a pathway to its roaring success. Many enterprises have witnessed the fruits of a positive and joyous workplace and no one can deny the fact that this aspect a prominent contributor to the growth of a company.

Team Oorwin flourishes well in a work ecosystem where they are encouraged to identify their potential and pursue their respective growth prospects. Most of the employees at Oorwin are paid off manifold as they go beyond the call of duty and ensure enormous value to the organisation by being beneficial assets to it.

The hard work and dedication are well acknowledged in the work culture as the Management values its workforce and leaves no stone unturned to keep their spirits high.

FEATHERS IN THE CAP For its significant offerings, Oorwin has been bestowed with multiple awards and accolades. Earlier this year, this integrated platform was recognized as ‘Category Leader’ 2020 for its ATS

by Gartner’s online review site GetApp. This recognition is the proof of diligence and determination of the Team.

GetApp’s Category Leaders ranking features top-ranked software products based on ratings from end-users in five key areas: ease of use, value for money, functionality, customer support and likelihood to recommend. The exclusive products with the highest scores are entitled to ‘Category Leaders’ tag.

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Moreover, in July 2020, Oorwin was also recognized as the Top ATS software in the well-reckoned Front Runners report by Software Advice, a Gartner company.

Software Advice’s Front Runners report analyses hundreds of products to assist numerous enterprises to find products that are highly reliable and adding value to the relevant industry.

Oorwin now leads the ATS category on Software Advice with an attractive rating for its outstanding customer support.

THE FUTURE OUTLOOK We all may resonate with the fact that technology-based solutions are transforming the way to operate businesses. This scenario has been firmly accepted by almost everyone amidst the reigning chaos of COVID- 19.

In this regard, Oorwin foresees bright and blazing future ahead.

Oorwin’s frontline leaders revealed that the administration has planned to extend its reach to different geographies other than the US, the UK, Singapore and India, shortly. They have envisioned to emerge out as a global leader in terms of providing cutting-edge, tech-based platforms in the consulting and staffing services sector.

Keeping pace with their ambitious goals, Team Oorwin is all set to forge ahead with full enthusiasm to reach their goals in a short period.

WISE WORDS FOR ENTREPRENEURS FROM OORWIN’S LEADERS One of the most crucial aspects of being leaders is to first identify the challenge or problem one aspires to solve. Entrepreneurs should then try to come up with an innovative solution. It could be an age-old challenge that has already been taken care of. But the leaders must know that there are many ways to solve any one problem, say Oorwin’s leaders.

It is the more elegant solution that wins the game, not the first solution. This also allows you to turn the challenge of competition into an opportunity to innovate.

Lastly, one of the most common mistakes leaders make is to purely focus on building features. Our advice to such aspirants would be to always let user experience, guide their innovation.

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Success Story of

BILL GATES A Life Filled with Successes

Bill Gates is the co-founder of Microsoft Corporation and one of the world’s most prominent individuals, who was born in Seattle, Washington, on October 28, 1955. Bill Gates is one of the most inspiring figures in history, he has had a life packed with achievements. Have a look here and you will find everything that you’ve ever wanted to know about Bill Gates’ life and achievements!

Bill Gates is an American programmer, entrepreneur, investor and philanthropist, co-founder of Microsoft: the premier software company in the world. With an estimated $90.6 billion in net worth, Gates is the world’s, second-richest man. But how did he shaped this wealth, and how did he tackle the obstacles to get there?

BILL GATES’ EARLY LIFE Well, the guy comes from a fairly wealthy background so he doesn’t have a story that rags-to-rich one. Bill Gates had to work hard in order to become what he is today. His father was a prosperous attorney, while his mother was a school teacher who became a member of the First Interstate Bank Board of Directors. Gates was a brilliant student who performed exceptionally well in academics, especially in the subject, Mathematics.

At the early age of 13, a passion for computers and programming was developed by Bill Gates. He also got himself enrolled into a private preparatory school, the Lakeside School at the same age. While at school, seeing Gates’ flare in programming, the school administration decided to buy him a computer from the General Electric Company. The school administration allowed him to pursue his interest by excusing him from classes. Bill Gates, on the GEC machine, built his first ever computer program.

While at school, Bill Gates along with Paul Allen worked together in a system that belonged to Computer Center Corporation, to find bugs in it. Gates and Allen together with two other students wrote a payroll program for Information Sciences in exchange for computer time and royalties. This led the school to become fully aware of Gates’ talent.

In the early age, Gates and Allen continued to build software’s and Bill Gates sold software to optimize traffic for $20,000 in the age of 15. He developed another software, a few years later and earned $30,000 from it. And with this, he started his journey on the way to becoming a successful billionaire.

SETTING UP MICROSOFT CORPORATION Bill Gates and Paul Allen, in 1975, co-founded a software company that was named as Micro-Soft. In the initial stage, the company was delivering small software products to different firms as they were not able to hire a sales manager. This process was done by Gates’ mother, Mary Maxwell.

Shortly thereafter, the company started to face financial crises that made Gates and Allen realize that Microsoft had dropped to the lowest affordable point. The issue was occurring mainly due to the usage of some pirated software. However, the two owners had the courage not to lose hope and as “Struggling is a Part of the Story”, both of them came up with the launch of MS-BASIC, which helped them in making a profit of $50,000.

In 1979, Microsoft was offered to develop a program by one of the American multinational tech company – IBM who launched (about to launch at that moment) the world’s first personal computer. Unfortunately, at that time, Microsoft didn’t have the resources to develop an Operating Software (OS), so it recommended another company to IBM for its OS. Soon after a few months, an OS system named ’86-DOS’ was bought by Microsoft and started to enhance it regularly on a wide scale that resulted in the launch of ‘MS-DOS’. Directly after the launch, Microsoft offered IBM to use MS-DOS for their first-ever personal computer that they were about to launch as the key OS. IBM accepted the proposal immediately and Microsoft was able to see-off Digital Research competition-the company Gates and Allen had suggested IBM for developing their OS. Enlighten the world with innovation

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Success Story A contract between Microsoft and IBM was signed in 1980 and Microsoft became Microsoft Corporation within a year.

The first-ever personal computer was launched by IBM with MSDOS along with other Microsoft products like MS-BASIC, MSCOBOL, MS-PASCAL, etc. The company founded by Bill Gates started to pour accomplishments which included the creation of the first mouse for personal computer, and development of the Windows Operating System.

BILL GATES The first Windows OS that got launched was Windows NT, then over the next few years, a series of Windows were followed, including the launch of Window 95, Windows 98, Windows 2000, XP, and Vista. Ever since Microsoft has been growing. Microsoft has expanded its product from Window OS, Microsoft Office Suites, Office 365, Xbox, Bing, and Hotmail, it goes on.

CURRENTLY Everything began with the first idea, Microsoft is keeping on dominating the software market. Bill Gates has been successful in keeping up with the pace of change, which led Microsoft to remain #1 software company in the world.

For a few years now, there has been no involvement of Gates in the day-to-day operations of Microsoft. Most of the time has been dedicated to philanthropy and community projects. He has co-founded many foundations, one of them is The Giving Pledge, which is a foundation that focuses on encouraging wealthy people to contribute their majority of wealth towards Philanthropic Causes. More than 80 per cent of Bill Gates’ wealth is pledged to the charity upon death.

PHILANTHROPY • William H. Gates Foundation • Bill and Melinda Gates Foundation • Gates centre for Computer Science • Giving Pledge, and more.

Bill Gates is an inspiration to many, there are numerous things to be learnt from his life and success story, which includes being focused on your goals and to persistently pursue them.

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CUSTOMIZED TALENT ACQUISITION SOLUTIONS FOR INDUSTRY

T

FOR MID TO LEADERSHIP HIRING CONTRIBUTING TO THE GROWTH AND LEADERSHIP POSITION

he corporate world is brimming with talent and potential. Companies strive to acquire leaders who are capable of nurturing young talents, so that they can convert their skill into capital. There is a need to find employees and executives that would be a good fit, and that is where HumaQuest comes in. The company helps corporations hire suitable leading executives, provides HR Consulting & Manpower services, and provides outcome-oriented solutions through thorough and dedicated research.

HumaQuest Consulting India Pvt Ltd, an Executive Search Firm and Mid to Leadership Hiring Company, was founded in 2013 by Mr. Sujoy Ghosh, Founder & Managing Director.

Here’s a glimpse into the company’s workings in Mr. Sujoy’s words.

Q1. What is HumaQuest about?

HumaQuest Consulting India Pvt Ltd is an Executive Search firm & Mid to Leadership Hiring company - focused mainly in Pharmaceuticals, Diagnostics, Life Sciences & Healthcare Industry, pan India.

Q2. How did the company come into existence?

Way back in 2008, when I was working in an MNC Management consulting firm Frost & Sullivan, after spending around twelve years in Pharma & Medical Device industries like Eli Lilly, Pfizer and Johnson & Johnson, the thought of entrepreneurship first came to my mind.

I wanted to do something for mankind in any form and that’s what the name stands for: HumaQuest - “Quest for Humanity”.

SUJOY GHOSH | Founder & Managing Director After the name and logo were finalized, I started funneling down many options, and finally crystalized that service business like Management Consulting or HR Consulting and Executive Search and Hiring & Recruitment for Mid to Senior level would be a good idea. By then ,I had been exposed to many corporate leaders across India and abroad in different functions, by virtue of my work. I initially bought a small office space like a commercial shoppe and business area Enlighten the world with innovation

where we could have all licenses and start working with a few people. Then, we started developing licenses, fulfilled all other requirements, interiors and some basic work and market research before we officially inaugurated it. The incorporation of HumaQuest in the Ministry of Corporate Affairs took place in August 2013, and today, within seven years of our operation, we have come out of that small space and bought our own state-of-the-art registered and cor20

porate office in the Silicon Valley of Kolkata, Salt Lake Area, which is a premium and prominent corporate business hub in the city.

Q3. How do you align your company with your vision and mission?

We align our internal and external stakeholders from the very first day of our engagement with them by practicing and pitching our value system which includes:

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• •

• • • • •

Respect for people Customer first

Integrity with ethical business practices Transparency Team Culture Strive for excellence Value optimization - do more with less

In addition to that, we strictly follow the “SMART Goal” in everything that we do including every communication: Specific, Measurable, Achievable, Realistic, Time bound.

Q4. What was the prime motivation behind this entrepreneurial venture?

After spending around two decades in different industries and holding different leadership positions, I intended to do something on my own, which would help the betterment of people and also contribute to some social responsibility, by first establishing the company and then supporting some endeavor towards the cause of humanity. Of course, the zeal and will to drive a new entity of your own is always exciting and challenging, which was another main motivator. Plus, the freedom with responsibility and accountability, and support to family by being together which was missing during corporate life due to transfer and relocation across different metros, was an important factor.

Q5. What is so unique about HumaQuest? How does it stand out in the industry?

HumaQuest’s client-centric approach aids companies achieve exponential growth in top line and bottom-line revenues, and significantly reduces their Capital and Operating Expenditure.

In addition to that, HumaQuest ensures:

• Quality deliverables • Prompt turnaround time • More than two decades of industry experience and network in CXO level in Healthcare Industry in India and abroad as well, which gives a level of comfort to HR Leaders /fraternity as well as potential candidates as prospects who are current leaders in different functions.

• Strong technical knowledge and in-depth Industry level experience enables us to quickly understand the role requirement and in many occasions clients HR doesn’t need to explain the JD in detail due to our clarity across different functions in Healthcare Industries.

• Trust, Integrity, commitment, confidentiality & partnership with clients HR. • Out-of-the-box delivery strategy beyond portal and standard methods for Executive Search and Leadership Hiring.

Q6. How has your company’s work culture impacted its growth?

We have a very vibrant young talented team in our system, most of whom are either from HR Management background or Enlighten the world with innovation

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Life Sciences background or master’s in Psychology /English.

We have a flat organogram, and we encourage lateral and peer group learning, imbibe the best practices, share success stories, analyze individual challenges of every team member with the group for finding probable solutions to overcome them. We also party quite often together, organize picnics and get-togethers and do a lot of fun frolic as one HumaQuest family.

We also have several variables/incentives earning opportunities every month beyond salary, and many schemes are rolled out during the year in terms of awards and gifts and rewards.

This vibrancy, peer group learning, fun, frolic, awards, recognition, team game, outings, picnics, office parties, all these unite all of us as one HumaQuest family with a focused effort to ensure clients as the priority.

Q7. What are some of the achievements and accolades attained by your company so far?

This year we have received two more Awards and Recognitions from the industry. I am extremely happy to inform you that HumaQuest Consulting India Pvt Ltd has received two consecutive Recognitions and India’s most coveted Award in 2020:

1. “Indian Achievers’ Award 2020-21” For HR Excellence “In Recognition of Outstanding Professional Achievement in Executive Search and Leadership Hiring & Inspiring Social Contributions” 2. “Top 10 Influential Consulting Leader 2020-21”

by CEO Insights Magazine for our professional work in this field of HR & Executive Search and Leadership Hiring.

The company is set to grow out its wings in other allied Healthcare verticals and other chosen Non-Healthcare verticals as well. In stride with its ambition to grow and lead in the marketplace, HumaQuest plans to set up its offices in metros like Mumbai, Delhi, Bangalore, Hyderabad & Ahmedabad by 2025 stagewise, though it is already working in all these major markets from its central corporate office today.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL 2 | DECEMBER 2020

CUISINE

Know These

VIETNAMESE DISHES

Once, Have Cravings Till Eternity Well, you all have heard about Vietnamese Cuisine; it is one of the top reasons why Vietnam is consider by many travellers’ wish list. Hanoi and Ho Chi Minh City are the two busiest streets in the city. The culinary delights of Vietnam are abundant and yet relatively uncomplicated in flavours.

Without a doubt, Vietnamese Cuisine is probably one of my treasured delicacies food ever. Vietnamese Cuisine is characterized by its balancing of flavour’s sweet & salt, hot & cold, fresh & cooked. The city of ‘Hanoi’ creates harmony within contracting elements ‘old to new’, ‘east to west’. The same harmony can be found in Vietnamese Cuisine. Vietnamese Cuisine it’s all based on the ‘yin’ and ‘yang’ theory. The biggest bowl of amazing ‘fuh’ is their signature soup.

Get ready to take a crazy ride into Vietnamese Cooking territory.

Here are Some Vietnamese Dishes you must try

• Bun Cha In Hanoi’s pokey eatery, Barack Obama and Celebrity Chef Antony Bourdain met over a bowl of Bun Cha. Bun Cha Huong Lien- has become a must-stop for gourmands and tourists alike. It’s Hanoi dish is flavoured with grilled pork, rice noodles (bun) eaten with a dipping sauce.

• Banh Xeo Banh Xeo is also known as Vietnamese Sizzling cake. This dish is named from the sizzling sound of the batter when poured on the skillet. This dish was first introduced at a local eatery in Southern Vietnam’s Ninh Thuan province. It is made with rice flour, water and topped with squid or Shrimp, slivers of sliced pork and spices. It may look like an omelette, but there’s no egg in the entire dish.

• Bun Bo Nam Bo Vietnamese dishes are not just refreshingly simple, but also approved by a dietician. This southern-style beef salad is both healthy and delicious- rice noodles, lean marinated beef, thinly sliced fresh vegetables and roasted peanuts. Nuoc cham Vietnam’s favourite dipping sauce that combines with fish sauce, lime juice, sugar and water, sometimes is decorated with garlic or bird’s eye chilli and is sweet, sour and spicy.

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• Grilled Fish (Cha Ca Thang Long) Vietnam’s seafood is one of the most popular dishes. The fish is marinated in turmeric, ginger, garlic and fish sauce. It served till it becomes flaky and served with fresh herbs, often dill, crushed peanuts, rice noodles and dipping sauces, sometimes it includes ‘mam mem’(fermented anchovy dipping sauce).

• Banh Mi The French left Vietnam with their culinary imprint. A French baguette has been turned into a formidable meal by the Vietnamese with an assortment of fillings that normally resolved around pork. Pork belly, fried pork or pork liver pate, and it came together with fresh vegetables such as cucumber slices, pickled vegetables, cilantro, and cheese are included sometimes. It makes the ideal meal for ‘grab and go’.

• Vietnamese Coffee If you’re a coffee lover then definitely you’ll be going to love this Vietnamese Coffee. Vietnamese’s coffee style is natural. The brewing style is similar- drip style, in tiny coffee percolators. In the end, the result couldn’t be more different. Vietnam is among the world’s leading coffee producers. Most of the Vietnamese people like to serve cold coffee. Making Vietnamese coffee is simple even though you can try at home.

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LEAD College of Management

World-Class Leadership & Entrepreneurship Through Business Education

overall development of the students with entrepreneurs and industry experts.

THE INCEPTION OF THE INSTITUTE AND THE JOURNEY… The concept of starting a business school in Kerala was conceived by Dr. Thomas George, a professional life-skill trainer for various engineering and MBA students in and around Kerala. Further, the idea was executed, and it became a reality in 2011.

Interestingly, the name ‘LEAD’ is derived from “Leadership & Entrepreneurship Academy, Dhoni”.

LEAD is a participatory and egalitarian Institute which is spread under the lap of the Western Ghats. The green and the ecofriendly campus is packed with cuttingedge technology and amenities. Besides, the after-class recreational activities provide a room for introspection and overall growth of students and faculty members.

DR. THOMAS GEORGE K Director

I

t has been empirically established that an MBA degree offer a wealth of advantages like salary after graduation, landing a management position, developing a strong professional network, or even becoming your own boss to name the few.

Here, LEAD College of Management, an emerging leader in the business education sector, provides students with unparalleled effectiveness in accomplishing the endeavor for which it was created namely crafting potential LEADERS encompassing leadership qualities and spirit of entrepreneurial adventure. Let us get a deeper insight into how they build potential leaders.

An avant-garde and futuristic MBA institution, approved by AICTE and affiliated with University of Calicut and accredited by NAAC, LEAD College of Management was founded in 2011. Here, the Institute offers a two-year, full-time residential MBA course with an enrollment capacity of 225 including provisions for international students. The world-class institution envisages the development of an academic atmosphere in which the highest academic and professional standards are met.

With a vision to become one of India’s leading management institutions, LEAD provides a carefully crafted mix of intensive international academic learning, Enlighten the world with innovation

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Under ‘LEAD talks’, the college posts videos on different subjects for the benefit of students, and it is an inter-mentor community competition on the various management games held for 12 days.

Further, activities like business quiz, debates, JAM, Mock Press, Communication and Online Games are also conducted.

The team consists of business-oriented experts who have contributed significantly to the industry and community. LEAD, backed by an effective management team, is armed with qualified and skilled faculty members and academic facility members.

Furthermore, the Institute continues to improve the quality of teaching, curriculum, and co-curricular activities to play an essential role for the students to grow as humble-beings.

FIGHTING PANDEMIC – The LEAD Way The LEAD and team have taken a lesson INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL 2 | DECEMBER 2020

from the global pandemic to find creative ways to ensure continuity and development. The Institution is the leader in management studies and has set a benchmark in online training and classes.

As it is an educational institution that focuses on the core principle of enlightening students to their full extent, during the lockdown time, LEAD worked on NAAC and NBA documentation. For students of the 2nd semester and 4th Sem MBA, online classes and exams were conducted. Besides, Onam was celebrated online. In a highly stimulating learning environment, the members of the faculty and students have attended SWAYAM online courses.

Online systems for Written Ability Test and Online VC for Personal Interview have been introduced by LEAD. PRACTICAL BUSINESS EXPOSURE THROUGH THE DIVERSIFIED INDUSTRY RICH FACULTIES LEAD believes that the spirit of doing business cannot be acquired from classrooms alone. The practical blending of theoretical concepts is possible only in real business environments reinforcing what is learnt in the classroom. With well-designed programmes, the course intends to take the students through live business environments and provide them with the real taste of business. This is largely accomplished through a battery of dedicated faculties of reputation and commitment besides meeting international standards in all domains. Around 40% of the faculties are Ph.D., holders with enviable research appetite and publication credentials.

INTERNSHIP The Institute has experienced a highly sought-after pool of first-time recruiters like Amul, Aditya Birla Fashion & Retail (Pantaloons), Bajaj Allianz General and Life Insurance and DSM Group are noteworthy mentions. Here, the highest stipend was INR 60,000 per annum and an average remuneration of batch’s top quartile remained INR 72,000 per annum.

PLACEMENT This year, the influx of recruiters has increased by more than 40 per cent, offering opportunities in several domains, such as advertisement, clothing, automobile, analyst, BFSI, chemicals, consultancy, consumer goods & services, e-commerce, Edu-tech, financial services, FMCG, insurance, IT/ITES, pharmaceuticals, and retail. The complete batch’s average and median compensation stood at INR 355,432 per annum and INR 3,50,000 per annum respectively. However, the top quartile of the batch income stands at INR 421,000 per annum.

THE LEADING TEAM Behind the success of an organization are the teams who work hard with a strong focus on team building. At LEAD, they offer total freedom to put forward the ideas and suggestions and follows an open culture with participatory work practices followed by rewards and incentives.

The core values of LEAD consist of exposure to innovation, intellectual freedom, high moral and ethical values, and compassion. Furthermore, the Institute is highly student-driven where they have authority and responsibility equivalent to that of the faculties and management. Further, there are off-campus activities that add to the experience of the students.

LEADing towards technological innovation, the Institute follows a model of blended online and conventional education.

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videography centre. Further, the Institute has syndicated with a host of 10 other management institutions and acts as an anchor to the entire admission and related teaching and learning process till placement. All these initiatives have contributed to the reputation building of the Institution. In a short time, the school has become an accredited member of AACBS (international accrediting agency), and working for the NBA accreditation too.

AWARDS & ACCOLADES From inception to till date, LEAD has come a long way and have won awards for its outstanding performance. The list of awards and accolades is never-ending since 2014, and in the last three years it has touched the sky, some of them are: • Institute was nominated as “10th Best Institute for Finance Studies in India” by Knowledge Review.

• They are ranked as the “Management Institute of the Year” by Business India.

• Further, LEAD was ranked 3rd in Kerala by NIRF B-School Ranking 2018.

• Silicon India nominated the Institute in “Top Emerging B schools in India”.

• Besides, LEAD was acclaimed as “B-School of the Year” for the southern region by EduTech Review Summit.

• The Times of India Ranked Lead College of Management as the 9th position in South India among Management Institutions in 2019 With a vision to cater the students from across the globe, LEAD Business School intends to be accredited in India in the next five years by recognized credit rating agencies. The goal is to establish a college environment that fosters academic rigor and fruitful collaboration. Also, the Institute aims to expand 50 per cent of student/faculty towards exchange programmes by 2022 along with prestigious institutions and reputed international universities. Further, they are aiming towards including foreign faculty members along with twinning programmes in India and abroad with international universities by 2025.

WAY FORWARD LEAD contemplates to initiate a private incubation centre for the larger benefit of the students studying and graduating from LEAD shortly in association with industries and professional associations to augment the potential emerging scenario in the business landscape where ‘startups’ initiatives create what is called a “Gig Economy”.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL 2 | DECEMBER 2020

LIFESTYLE

WAYS

LIFESTYLE SPORTS

CAN REDEFINE LEADERSHIP AND BUILD BETTERTRAJECTORIES IN BUSINESS

Among the general population, a constructive vibe is being made in business enterprises and startups. In order to raise a new business, one should be focused on the amount of determination, skills and knowledge. But often, aspiring entrepreneurs lack in this, therefore faces a downfall in their business.

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If you are owning a startup or planning to start one, you need to have proper motivation and approach that would take your company off the ground. Lifestyle sports are a set of enthusiastic activities that can empower those skills.

When it comes to learning new things, as an entrepreneur you must give a try to lifestyle sports.

ACQUIRE NEW SKILLS

Many organizations encourage their employees to take an active part in sports. Engaging yourself in lifestyle sports would get you out of your comfort zone. In order to start or achieve something, an entrepreneur can relate to the struggle that comes in between while taking a step out of one’s comfort zone. Opting for some lifestyle sports would help you to come up with some out of the box ideas.

AUGMENT THE LEVEL OF CONFIDENCE

Give yourself some quality time for taking part in lifestyle or adventure sports as it is considered as a wonderful way that helps to boost confidence in an individual. With a boosted level of confidence, a positive and assertive attitude helps to shape leadership quality in oneself. Unlike some mainstream sports, lifestyle sports help you with an instant boost to your confidence as there is no one winning or losing here in this game. If you complete the task, then you are a winner!

DEVELOPS COMMUNICATION SKILLS

The significance of good communication skills for leadership is something we have heard often. Lifestyle sports such as rappelling, rock climbing, etc. stimulates good communication skills and teamwork amongst the participants. Such sports are made for developing interactions between the participants in order to work together for the fulfilment of a common goal. It naturally helps you with the development of communication skills.

THE PATH TOWARDS A FIT LIFE

In order to pursue your dreams, an entrepreneur needs to stay fit. You can opt for a fun and enjoyable way to stay fit by doing lifestyle sports. Enhance your long term planning skills by going for running marathons or ultramarathons. You can learn endurance by cycling. Rappelling is a lifestyle sport that helps you to understand that no adversity is unbeatable. Trekking ensures the enjoyment of the journey to reach the top.

Get yourself into lifestyle sports as it teaches you the necessity of working hard. To run a business successfully, you need to work smart but also should be teamed up with working hard.

CONCLUSION

It is not easy to launch a startup, a lot of determination is needed if your business idea is worth turning into a business. Try to make a positive change in the world by creating your smart world of business. Try going for lifestyle sports now, and you won’t regret being a part of this adventure.

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ADDITYA KASHYAP

A REVERED LEADER & MENTOR CREATING LEADERS OF TOMORROW

A

dditya Kashyap is one of the august leaders in the business fraternity carrying more than 25 years of experience in Aviation, Banking & Financial Services, Healthcare & Insurance and Information Technology. Starting out as a trainee in 1995, he has grown in ranks managing operations of many Fortune 100 clients for companies like Daksh eServices, Epicentre Technologies, Genpact and AEGIS. He has also led global operations for healthcare, banking and finance and had a venture that provided Revenue Cycle Management (RCM) services to healthcare practitioners and imaging Centres in New Jersey, USA. He has mentored and created specialists in Healthcare, Banking & Finance, Telecom, Solar and Information Technology. His specialization encompasses Six Sigma, COPC, Business Development, Performance Management, Client Relations, Project Delivery, Profit & Loss, Gross & Net Margin Improvement (EBIT).

After a significant experience in the international market, he joined Majorel as CEO India in 2019. Majorel provides a unique blend of solutions that differs from other BPM players and ITES Companies. Majorel encircles an array of end-to-end solutions right from product launch to customer retention.

Mr Kashyap says, “We lead on customer experience, we design, deliver and differentiate on behalf of some of the world’s most respected brands in IT, E-Commerce, Travel & Tourism, Automotive and BFSI sector”. The Company’s vision is to become the best BPM brand across the globe. Treading on that it has grown to a progressive revenue figure of € 1.3 B with 53000+ passionate people, working out of 100+ centres in 29 Countries.

MAJOREL’S FOCAL POINT The term ‘Majorel’ is a combination of two words MajorRelationships, which is their core philosophy of customer life cycle. In India, Majorel shows its forte through tiered approaches, ensuring customer experience at every touch point, whether its service, sales or loyalty programs. The Company empowers on customized customer communications and digital solutions like social media and online communications, automated interaction and AI, analytics, self-service and other customer lifecycle and marketing solutions. Majorel’s prime Enlighten the world with innovation

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focus resides in client satisfaction, helping them build real and progressive relationships. These relations are built upon trust and the ability to overcome gaps in expectations. Working as collaborative partner creates an understanding of mutual investments, finding and pursuing common goals, eventually empowering the Customer Lifecycle Value at Majorel.

Mr Kashyap’s arrival at Majorel gave the Indian counter part a significant boost. With a mindset on “employee-centricity”, he has been deliberately working on his Majorel India’s mission to create an ecosystem of 7000 employees. Within a year of arrival, he has marshalled 2000 like-minded employees placing a crucial landmark for their growth. He is a passionate leader with a motivation to retain employees and upskill them into top talents through proper training. Along with his team, he has spearheaded and launched the L&D department, where employees are coached through various customized training modules to enhance their skills, for their growth and that of the organization.

STAYING AHEAD IN COMPETITION ‘Respect’, ‘Excellence’ and ‘Creativity’, these are the three pillars of Majorel that gives it an edge over peers. In CEO’s words- transparency on all levels ensure a holistic ambience and proper functioning of operations. At Majorel India, be it the security guard, front line executive or the leadership panel, everyone shares an equal amount of respect, empowering a unified culture. Mr Kashyap’s efforts have placed Majorel India at the forefront of BPM segment. Their excellence in operations is powered by emerging innovations.

The world is ushering towards a digitized era with people gunning for the lowest price. With that in mind, Majorel India strictly monitors its process and introduces plug-in automation, IVR solutions or process augmentation, to make the operations team more efficient and to handle additional volumes. Constant development in operations showcases the creativity and an ability to think out-of-the-box. This experimental attitude helps the Company inculcate competitive measures which eventually attribute to Customer Experience and Enhancement without any increase in cost and of value addition to the client.

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UNBROKEN TO THE PANDEMIC Majorel India’s meticulous approach and flexible mindset significantly gave it an upper hand amid the pandemic. Mr Kashyap has a demonstrated history of devising calculative solutions during unprecedented challenges. As the pandemic cases were rising in India, he along with his team started IT and BPM pretesting along with connectivity at employees residence remotely. This quick and innovative approach created a free wheeling framework to work during the lockdown. Every employee was equipped with proper amenities like PC’s, Head sets etc. and were working seamlessly from home. On top of that Majorel India made zero cut-offs in employment or salary and hired more than 500 employees between Gurgaon and Mumbai. The leadership panel also contributed a part of their remuneration to safeguard the employees.

On the business front the company didn’t see any significant loss rather a steady growth. Majority of their employees are working from home and serving customers of their clients, which has led to an increase in demand and the actual revenue been more than the initial projection. These times have been efficiently utilized by adding array of services to their portfolio, launching their own virtual events platform ‘Centrestage’. Since physical events were restricted Majorel India has successfully used this platform and executed more than 50 virtual events with another 100 going ahead. The other digital platforms are -Spotlight (Social listening and Response tool), DinoData (Database platform for B2B segment) and Digital Owl (One–Stop digital campaign and analytics tool). Now since lockdown is eased, Majorel India resumed its operations from office with 25-30% of its workforce maintaining all safety precautions like temperature monitoring, social distancing etc. During the lockdown the entire Company made sure to stay connected as ‘One Team’. They have launched several wellness campaigns for employees focusing on mental wellbeing, engagement, training to name a few through this global pandemic.

ADDITYA KASHYAP CEO, Majorel India Pvt. Ltd. BRIGHT PROSPECTS LIES AHEAD With substantial years of business in the bank, Mr Kashyap foresees a bright future for Majorel India. Presently the company is based out of Gurgaon, Mumbai, Bangalore and is opening a fourth base in a tier-2 location. As they delve into smaller cities, his prime objective is to turn the young talent into great leaders; by finding aspiring right talent and to give them a better tomorrow by educating them to handle customer service. With this clear focus, Mr Kashyap eventually sees his vision - to grow from 700 to 7000+ employees into fruition.

‘KNOWLEDGE IS THE FOUNDATION OF LEADERSHIP’ Mr Kashyap’s learning attitude and vigilance are the turnkeys to his revered stage. He is an avid reader and follows notable leaders like Richard Branson, Jim Rohn, Jack Canfield, Stevan Covey. He is a firm believer of “CANI – Continous and Never-Ending Improvement” and keeps learning to empower his leadership skills and endorses motivational videos and contents of authors like Simon Sinek or Tony Robbins as knowledge banks.

He finds time to attend events, conferences and shows which gives him an opportunity to meet and work with great people, eventually enhancing his knowledge and leadership skills. Along with this, he writes blogs on topics that can be resourceful for his team and society.

As a life coach, he believes this is a small way to contribute to the betterment of people around him and also helps in self-enhancement. He is a leader, who leads by example, adding value and confidence amongst his teammates and in their growth and learning.

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HEALTH

YOGA A PROCESS THAT CULTIVATES A COMPOSED MIND IN THE CORPORATE WORLD

If we talk about being in a corporate world, our mind is continuously busy at work. There are times when our work life becomes all-consuming that we rarely get time for healthoriented or recreational activities. It is common that often, our busy work schedule leads to exhaustion of mind and body that people are unable to spare time for fitness and health.

Such a situation brings us to the option of implementing wellness into the office cabin by practising yoga asanas at your workplace.

Y

oga is an art of education that leads you to inner strength, inner discipline and inner clarity. Keeping up your career, maintaining your position in the best possible way and coping with the daily pressures that arise from it in the business world is no easy feat. Start your daily routine with the practice of yoga, it will relax your nerves and calm your senses.

The long and continuous working hours can lead to the following issues: • Straining of eyes, spine and mind • Increasing Stress level • Harmful to the health of body • Developing poor eating habits • Depression etc.

Yoga is known as the ancient science of life that teaches us the fine art of how to live a healthy lifestyle. In order to strive for our personal goals and to achieve them, it is necessary to do yoga, as it is a disciplinary instrument through which we acquire an insight to govern our own lives.

The only way you can get out of these issues and maintain a healthy lifestyle is through a regular practice of yoga. It is beneficial for attaining a stable mind, healthy body, balancing blood pressure levels & stress, helps in boosting up self-confidence & morale, along with that it helps in boosting up your creativity of thoughts and increases the overall effectiveness of an individual in their workforce.

As a part of our everyday routine, the practice of doing different types of yoga gives us a composed mind, a capable body and a sound spirit. These are the secrets of achieving an inexhaustible sense of energy, liberty, power, and drive to pursue our ambitions.

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Doing basic yoga asanas at your workplace will help in the following way – Benefit of Yoga: • Releases built-up tension • Posture correction • Helps in strengthening and straightening your spine • Gives clarity to your mind • Reduces stress level etc.

Yoga is so beneficial for an individual’s body and mind that it is considered as a one-stop solution to all the problems. Cure yourself with the most authentic and pure healing science.

Consider doing these two types of yoga - Desk Yogasan that would be highly beneficial for those who works in the corporate world.

1. BHASTRIKA PRANAYAM This is a simple breathing method that is intended to balance your mind and body along with bringing you to a neutral space. The soothing sensation it generates helps in rejuvenating and provides with a necessary break to refocus on the task at hand instantly.

How to do: • For the duration of six counts, deeply inhale and fill your lungs with air.

• Hold your breath.

• At last, exhale breath and empty your lungs.

(KEEP REPEATING THIS PROCESS FOR FIVE MINUTES)

2. UDGEETH PRANAYAM In the body’s internal organ, the vibration of this sound produces positive calming waves. It is best for relieving stress, tension or depression from the mind.

HOW TO DO: • For the duration of six counts, deeply inhale through the nostrils and fill your lungs with air.

• Hold and maintain the breath within the lungs for the same duration.

• While pronouncing the sound ‘ohm’, exhale the breath through mouth.

(KEEP REPEATING THIS PROCESS FOR FIVE MINUTES) These two types of yoga asanas are the simplest one that you can do at your workplace when you feel exhausted. In between your work take a short break and try doing this simple but beneficial exercise in order to calm yourself down. After doing this, you will feel more relaxed and refreshed.

CONCLUSION People nowadays are facing a lot of stress at their workplace with a hectic schedule and working environment, which leads to a negative impact on their work lives. In order to maintain a balance between your personal as well as professional lives, the best solution is to adapt yoga to your daily routine.

Spare a few minutes from your daily schedule to do yoga, it helps you in giving peace of mind, reduces blood pressure and stress, slows down ageing and improves your work performance.

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SEO TECH EXPERTS

Allowing SMEs to Expand their Presence Across the World with Exclusive Digital Marketing Solutions The business world is surging with numerous start-ups now a days.

But, multiple challenges are commonly hampering their growth in the relevant domain. To this respect, Digital Marketing has become a one-stop solution to combat all those challenges. Many enterprises have come up with some effective and affordable digital marketing solutions to help the start-ups deal with various difficulties. SEO Tech Experts is one such name that is changing the scenario for budding businesses with its exemplary offerings.

AN OVERLAY OF THE COMPANY Headquartered at Gurgaon, SEO Tech Experts has become a wellacclaimed Digital Marketing Agency that offers premium & highquality Web Services in Digital Marketing domain. They have emerged out as most creative & promising digital marketing company in India, owing to their innovative marketing techniques and international service standards. With their client’s friendly and result-oriented approach, they are scaling the heights of success gradually. Their prime motive is to enhance the ROI via digital services. The wide array of services included by them in their service portfolio are Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC), Online Reputation Management (ORM), Website Designing & Development, E-Commerce Solutions etc.

SACHIN GUPTA Managing Director

The Managing Director, Sachin Gupta is allowing this business venture to flourish- well with its significant SEO Consultancy offerings. The exemplary enterprise allows to shape a brand, derive online sales, increase customer engagement, generate leads, and enhance online visibility to ensure a profitable business. Where as, the CEO, Shilpi Gupta offers Live Projects Digital Marketing Training Services to big brands.

Both the dignitaries envision to help the budding start-ups grow their businesses digitally. Their primary motive is to implement this vision at the global level. They strive to help budding enterprises to invest in various digital resources and generate more employment across the nation.

Sharing what makes SEO Tech Experts stand out of the crowd, the MD reveals that Team’s interaction with the clients is the key differentiator. Keeping pace with the client’s requirements, they

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try to resolve each query from the clients’ end. Their result-driven commitments, quality services, and affordable service costs contribute to this segment significantly. The core values with which they define themselves are teamwork, respect, passion, creativity, research, timemanagement, delivery of outcomes and communications.

INSPIRATION THAT LED TO INCEPTION Sachin reveals that since from a young age he was fond of social media. Facebook, Google and all the other similar platforms allured him to explore the scopes of digital marketing. Hence, he opted for apaid internship program and pursued this domain with utmost dedication. After attaining the requisite knowledge about the domain, he incorporated his training centre in Sector-14 Gurgaon with the motive to create his team. He states that marketing has always been his passion and he inclined all his skills towards it.

And, this is what motivated him to incept SEO Tech Experts.

Hailing from a small town, he never wanted to restrict himself to any kind of limitations. He wanted to ensure a global reach via his business. As he belongs to a business class family, his business acumen was an inherited gift. His ability to accept challenges with the dream to prove himself in the relevant domain motivated him to commence this entrepreneurial venture.

He always strived to be the part of IT Company or Digital World but never found Coding quite resonating with him. Knowing this, his teacher asked himto learn SEO. As it was a fresh concept to him, he aligned all his energies towards this domain. He elucidates that GOOGLE was his mentor and his indomitable spirit was his inspiration. He gradually improved his performance and created his website after thorough research.

Sachin’s entrepreneurial journey has been inspiring so far, and he aspires to explore the relevant domain for more opportunities.

COMBATING THE COVID-19 CRISIS The whole world bore the brunt of the COVID-19 crisis. Fighting with this fatal viral outbreak was not a piece of the cake. Sachin reveals that to curtail the spread of the Virus, they strictly followed the precautionary measures such as to implement work from home practices, proper sanitization of the work station, regular temperature check, usage of Sensor Cards to prevent the usage of finger printbased entry, periodic health check-ups, etc.

The dynamo reveals that the global pandemic stirred the wave of chaos in his business causing disruption at so many levels. Keeping the scenario in consideration, they reduced their service fees to make the solutions affordable. They had to put the training session at a halt due to irregular revenue generation. But, they never let their employees face the brunt of this crisis. Altogether, the team navigated through the crisis with great patience. They ensured exclusive discounts, enhanced marketing plans, and improved service quality to benefit the business in numerous ways. Owing to their teamwork and righteous efforts, they navigated through the adversities of the pandemic effectively.

INSIGHTS ON INNOVATION Sachin and Shilpi believe innovation is the result of necessity. The team ensures result-driven efforts to find the loop holes and create a platform for the success of their clients’ business. To come up with the innovative ideas, the Team brain storms altogether by discussing the ideas regularly. Before the implementation of an idea, they ensure to evaluate the outcome and then, proceed ahead with full determination to improve that idea. They believe in learning from failures while equally celebrating the successes. This insightful approach has led them to scale the heights of success in a short span only.

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THE WORK CULTURE AT A GLANCE An employee’s growth is dependant on the company’s growth and that, in turn, is dependant on teamwork, states Shilpi. The CEO has ensured to maintain a very healthy work culture in the organisation. None of the staff members is ever treated as an employee. Everyone equally participates in the Company’s growth by contributing their part in inventions, ideas, expertise, etc. Rather than hiring experienced people, Management ensures to hire people with the potential to prove themselves in the relevant domain. To them, self-learned people are self-disciplined people that can make any company a roaring success! To maintain a healthy work ecosystem in the organisation, they ensure timely pay checks, appraisals, incentives, appreciation token, etc. All these efforts have paved the way for the success of the SEO Tech Solutions.

A firm leadership is key to the howling success of any business venture. As a leader, Sachin believes in accepting the challenges and learning from them. He constantly tries to go beyond his comfort zone and aligns all the efforts put forth by his team towards the fulfilment of their exclusive mission. He states that for being a successful leader, one must keep oneself up to date with the latest market trends.

ATTAINMENTS SO FAR Commencing this enterprise single-handedly, Sachin and Shilpi are taking this venture to greater heights gradually.

Headquartered at JMD Megapolis, Sohna Road, Gurgaon, they have established a prestigious business centre there.

So far, they have been awarded “Best Digital Marketing Agency in Delhi/NCR” and “The Most promising Digital Marketing company in Asia” by renowned institutions.

But, to them, a satisfied client base is a greater achievement than any award or certificate.

So far, SEO Tech Experts has ensured its presence in Delhi/ NCR, India. Soon, this exemplary Enterprise foresees to expand its reach all across the globe. To them, their success is determined by their client’s success and they resonate with the same notion to help their clients grow across the world in leaps and bounds.

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SPINE INFRATECH

Enlivening Imaginations

To build, they say, is the noblest art of all the arts. Architecture is the sole art form that is substance, and not mere shadow or representation. It provides shelter, it stands the test of time, and it pushes imagination to its limits. The innovation, creativity and sense of wonder that surround architectural projects cannot be overlooked. Spine Infratech brings together the aspects of design and construction in modern infrastructures, creating a name for itself through its unique methodology of creation.

COMPANY OVERVIEW

Design is where “science and art break

“

even.

- Mieke Gerritzen

An integrated design and constrution firm, Spine Infratech was established in 2012 with a vision to deliver a comprehensive range of quality services ranging from construction and project management to interior designing. The company has a unique collaborative approach to the process of designing. The distinguishing factor that sets Spine Infratech apart is its commitment to construct projects that closely align with the customer’s perspective. It encourages the client to be a part of the design process, incorporating their vision in a way that enhances their comfort and convenience.

The company is reputed for its creative interventions in the design of Enlighten the world with innovation

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detail. Spine Infratech provides reliable and quality architectural and design solutions in corporate, retail, and residential sectors, offering them aesthetically and functionally augmented places.

THE DYNAMIC ENTREPRENEUR

Alka Srivastava, the Creative Director and CEO of Spine Infratech, deserves due credit for the company’s continued success. In the eight years since its inception, the design and build firm has followed through in its customer-centered approach and created a niche for itself under her leadership. Alka is the one responsible for blending the vision of the client with such creative methodology that the finished outcome not only reflects their individuality but is also suited to their requirements.

living and work spaces that add to their functionality.

They keep the client in the loop throughout the process, crafting spaces for them that are uniquely suited to their needs. Spine Infratech, right from taking on the initiative as the main contractor to seeing through the entire project, strives to provide the most innovative and functional engineering solutions and design inputs. The company creates distinct living environments that not only add to the client’s lifestyle, but are also cost effective and high quality. Setting the client’s ideation as their top priority, it brings to life their vision with the utmost attention to

Fuelled by her passion, Alka quit her Bachelor’s degree in science from the University of Delhi to pursue a degree in Interior Design at the London College of Communication, University of Arts, London. Gaining experience working with a world-renowned company there, she then worked to design a number of boutiques, and end-to-end residential and commercial projects. It was in 2012 that she decided to pave her own path as an entrepreneur. The idea to create a company that provided both architectural and interior designing solutions under one roof took root when Kapil Tyagi, Alka’s partner for a few projects, suggested such an endeavour.

Kapil has around fifteen years of experience in the architecture and construction industry, and has managed every kind of project ranging from residential units to group housing and from retail spaces to corporate offices. His insightful ideas, backed by his strong technical background, help deliver flawless infrastructural solutions in a timely manner.

Alka and Kapil have worked together to build a reputation for Spine Infratech as an innovative company that provides out of the box solutions without compromising upon the functionality of living or work spaces. The company has been a client favourite all these years because of the duo’s insistence on excellent after-sales services. They coordinate with the client through the entire process and after, until the client is satisfied that they have produced accurate results.

Kapil Tyagi | Director THE WAY AHEAD

Spine Infratech’s determination to bring to life their client’s imagination and individuality through infrastructural projects has set the company apart in the industry. While delivering their very best each time, the team at Spine Infratech also makes

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sure that the client has a hassle-free experience throughout. In an industry that runs mainly on word of mouth, establishing a brand name for Spine Infratech has been a challenge that the company came on top of. It has ensured a smooth workflow by building a team of reliable vendors and contractors, and thus has succeeded in delivering unmatched solutions within a strict timeline for every project.

“

Conceptualising unique designs, collaborating with the experienced vendors, and creating spaces that meet expectations, they have been producing worldclass designs that reflect their professional management.

“

Alka and the Spine Infratech team have delivered numerous successful projects that speak volumes about their quality of work in the current areas of operations. A prominent name in Delhi, NCR, Spine Infratech is planning to expand across India, their next step on the ladder to success. They have already started working on other prestigious projects and are deploying their efforts on extensively expanding further. These expansion plans are a testimony to the company’s creative ambitions.

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TOURISM

THE NORTHERN LIGHTS A spectacular choice in a traveller’s wish list

Imagine standing somewhere north of the Arctic Circle on a frozen lake. The icy cold breeze is blowing your hair back, as you rub your hands together to build up some heat. You can see a vast distance in front of you, but all you can hear is that gentle wind playing with pine trees in the forest behind you.

You stare at the miles of snow-covered ice stretching away into the distance until it discovered the dark haphazard barrier that is more forest on the opposite. The lines raising your eyes to the sky you focus on the ink-black sky dotted with billions of stars more than you could ever imagine even in your dreams.

Suddenly, you see a green smudge of light begin to materialize in the northern sky and slowly manifests itself into waving, shimmering, in green lights changing into purplish-red passing through the night sky. What have you just seen the ‘Northern Lights’ nature’s beautiful light show this natural light displaying in the sky is called an ‘Aurora’ though they can occur anywhere Aurora’s can be seen most often near the North pole, we called it “Aurora Borealis” or “Northern Lights” and near the south pole we called it “Aurora Australis”.

It’s not a surprise to find out the “Aurora Borealis” is the root of many myths and legend of indigenous people living in countries situated within the auroral oval from Iceland to as far apart as Greece and China and the legends of the aurora borealis varied just as much the Northern Lights have inspired the old folk with dramatic tales in Norse Mythology.

1. ICELAND

The winter is the Northern Lights’ season in Iceland, as the sky at night is darker and easier to see. Whilst they can be as early as August, the best time to see the Northern lights in Iceland is from October to March. Some of the best sites for viewing are in western Iceland, including Akranes, Borgarnes, and the Snaefellsnes Peninsula.

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2. SWEDEN The Lapland province of Sweden, with its arctic plains, mountains, and glaciers make it a prime destination for viewing the northern lights. With September to March being the optional months to view the Northern lights all over Swedish Lapland. Aurora Sky Station, located in ‘Abisko’ (Swedish Lapland), is considered one of the best places on earth to experience the Northern Lights.

3. FINLAND Finnish Lapland is the sparsely populated northernmost region of the country, bordering Sweden, Norway, Russia, and the Baltic sea. From this vast wilderness, home to the indigenous people, the northern lights are visible for over 200 days per year. Whilst some camp out in Lapland to see the dancing lights, other options include luxury ‘Igloos’ made with thermal glass. Regardless of where you choose to stay, Finland puts on a beautiful nighttime display from September to March.

4. NORWAY Norway is home of the northern lights. Northern Norway, like Alta, Tromso, Harstad, and the Lofoten Islands. Alta is home of the ‘World’s First Northern Lights’ observatory, thus earning the name tag, “The Town of the Northern Lights”. Your best chance to see the celestial show on dim, clear nights in between September and late March from 6 pm to 1 pm.

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TabExp

Cloud Services that best meets your needs When you’re migrating data and applications from the physical service to the cloud, you want to use the migrating services that meet your requirements in the best possible way so that your transfer of data goes as finely as possible.

To make sure that you get the best out of the cloud once migrated, you have to ensure that you are getting all the benefits of the cloud migration. If you are searching to get all the cloud data benefits and make your cloud migration experience reliable, why not try TabExp, which provides all of the migration services in a single platform.

TabExp offers a smooth customized and personalized Cloud Servicing platform for smooth migration from any existing IT services. The reliable team of migration specialists works with the Azure cloud to achieve business objectives. TabExp Apps follow the required standards as per “Cloud Application Migration Best Practices’. TabExp has a transparent, concise, and easy to run mechanism that ensures accomplishing your tasks a breeze.

TABEXP OFFERS THE FOLLOWING SERVICES: • • • •

Cloud Migration, Management, and Consulting Services.

DevOps Services.

AI Tool for Migration and Replication Services.

The entire team of TabExp works together intending to provide seamless migration not compromising on the quality. TabExp also offers Offshore Development, Data Analysis & Assessment in their service list. With regular updates through excellent in-house training and upskilling, the team is confident that they are not very far from being the leaders in cloud migration.

THE INSIDE STORY

A lot of organizations are looking for Cloud computing.

This is because cloud migration finally frees a company’s IT system from the burden of managing uptime. If you place an application in the cloud, it often becomes the most logical step for growth. As global businesses are changing the way they operate there is an ever-increasing demand for more storage of data, ease of access, better security and lower down the cost. This got the attention of Mr.Muthu, who was already an expert in cloud computing and was doing it as a hobby. He turned his hobby into full-time work.

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Moving workloads to the cloud requires a planned strategy with an amalgamation of technology, management, and resource alignment. TabExp believes in Data Security and Compliances and gives importance to the Customer satisfaction utmost.

There are decisions to be taken in the kind of migration to do and what type of data to move.

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RISE AND RISE OF TABEXP

ISO 9001 is the most well-known and most widely-implemented standard for quality management systems worldwide. TabExp has a ISO 9001 quality management system. Quality management ensures that the products and services that are as required by the customer are consistent, safe, and reliable. TabExp has ISO 27001 systems. ISO 27001 was developed to help companies safeguard their information in a systematic and cost-effective way, through the adoption of an Information Security Management System (ISMS). TabExp ensures that all its actions are in sync with ISMS regulations. That means all the customers, government, and regulatory bodies and every associated client are safe and secure with TabExp. TabExp company’s blog has been recognized as one of the 14th best blogs in the services they offer for DevOps. TabExp has achieved 55th position in the Migration Services out of the top 100 companies. The company has also been recognized in the top 10 Most Promising Cloud Migration Solution Providers – 2020 through one of the prestigious magazines in India. And recognized as Top 10 Modern Generation Business Leaders In India.

TabExp has a strong technical and quality control team that makes sure that the required processes are set in place and are executed after being tested and tried to give innovative solutions.

“Covid or no Covid, we were always prepared. With a strong Sales and Marketing team, we had enough clients to sustain through the pandemic and will continue to do so. Our cost-cutting tools have helped us work within tight budgets,” says Muthukumar Swamy.

THE INSIDE STORY

Swamy and team believe in the quote “Surround yourself with people who talk about visions and ideas and not people”.

The work culture of an organization defines its growth, says Swamy. A positive work culture along with a cheerful environment will make any organization grow. TabExp is an open environment for all its employees.

Swamy considers highly of work culture. Organizational success is often linked to inspiring vision, a clear mission, and strong values But without employee buyin, these concepts are worthless, believes Swamy.

FROM THE DIRECTOR’S DESK- WORDS OF WISDOM FOR ASPIRING ENTREPRENEURS

There will be times when you come across odds. Stay strong and you will be able to perceive these challenges with a better outlook as you have acquired knowledge, skill, and confidence which will help you to overcome these hindrances to success because you’ve done it before. Understand this through an analogy. Assume that you are climbing a mountain and you only keep your eyes on tough terrains and difficult navigation focusing only on the problems.

As you keep ascending, your climb will become exhausting and devoid of experiences. But if you consider every step a foot forward towards the summit of achievement, you will be able to enjoy the scenic beauty around, the flowers and the view, and your climb will be very different. Businesses are exactly the same; it’s not only about the destination –learn to live the journey. And in doing all these always aim high. Make people believe in your idea and try to reach that with the people who believe in it.

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MUTHUKUMAR SWAMY Director at TabExp

“ We take our client requirements as sole responsibility. We understand their pain points and present ourselves as an AgentLess Cloud Architecture, Single click tool to migrate, Cloudnative model, Infrastructure as Code, and we are never-ending Innovators which are far more ahead than any other companies.”

SWAMY SHARES,

“Employee engagement is essential to an organization’s success, and alignment is arguably even more important. We are inspired by our clients and work to propel customer business by advancing everything digital.

We are never-ending innovators, continually looking for a better way to connect the dots, enterprises, and individuals alike, and focus on the below values. I communicate my values and my planning to the team at the right frequency.”

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL 2 | DECEMBER 2020

EDUCATION

How Technology Aids Personalized Learning

n o i t a

c u Ed

Technology has worked as a medicine. When someone gets sick, the medicine works like wonders in curing them.

The same way,technology has worked like wonders in solving the problem with education during COVID-19 pandemic.

Technology has helped in the time when the whole world was forced into isolation. This led to opening up a new path by presenting a unique opportunity to learn sitting at our own comfort zone. Classrooms studies have replaced itself with online classes during the COVID season.

With the help of technology, it gave birth to personalized learning. Apart from numerous ed-tech companies, schools too felt the importance of zoom classes, which helped students to see their teachers teaching live. Even in the time of distress, technology came as a solution to the problems.

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Mobile and online learning has currently become a key medium of learning. Technology is effectively used to personalize learning with the help of its customized feedback, detailed examination or by offering access to quality teachers. With the usage of technology in education, it has contributed towards creating better learning experiences to the students.

Teachers got the opportunity to combine their teaching skills with tech-enabled tools in order to redefine the way of learning for children. They are now able to reach out to millions of students across the globe.

Tech-learning has been effective with the use of visual aids as the digital learning platforms, which helps children in understanding and remembering, as it offers learning videos that are combined with 2-D and 3-D images as well as animations.

In Education, a technology with game-like learning experience is created that will help children to enjoy learning in the form of games. A game-like and movielike learning process will help students to learn willingly without being forced by parents or teachers to study.

Parents are also allowed to be a part of the students’ learning journey in digital platforms and they can track as well as understand their child’s learning patterns.

In India, e-learning has become a vital part of education.

Tech-learning has generated a change in the way of how students consume and share content today. The students are offered with newer ways to explore concepts and to initiate learning on their own with the help of digital learning platforms.

Learning from blackboards (in schools) has shifted to learning from the screen. It has become the primary medium for students. Technology has helped students across grades by providing a personalized, engaging and effective learning experience.

CONCLUSION

Online learning is the new normal that has helped teachers and students to connect with each other through technology. With the help of personalized learning, students’ learnings have shifted to a different dimension. With technological innovations, digital advancements and internet revolution, education has witnessed a paradigm shift.

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