Color Merchandising Audit
Color Merchandising Audit!
As an industry leader in the Paint, Coatings and Home Improvement verticals, we constantly monitor the retail landscape, keeping our finger on the pulse of market trends and consumer behavior.
This study documents the current state of Color Merchandising — Fall 2024. Every other year to date, we have created a visual snapshot of brick and mortar retailers. This is provided as a reference tool, and we hope you find it helpful – maybe even thought-provoking and inspiring.
We appreciate your support, and we relish each and every opportunity to help build your brand and make an impact at retail!
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22
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64
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ACE HARDWARE
Hoffman Estates, IL
BENJAMIN MOORE SHOWROOM
Chicago, IL
DUNN-EDWARDS PAINTS
Encinitas, CA
THE HOME DEPOT
Chicago, IL
INCOLOUR
New York, NY
JC LICHT BENJAMIN MOORE
Schaumburg, IL
LOWE’S
Arlington Heights, IL
105
124
137
152
158
172
178
MENARDS
Schaumburg, IL
PPG PAINTS
Elk Grove Village, IL
SHERWIN-WILLIAMS
Hoffman Estates, IL
SHERWIN-WILLIAMS SHOWROOM
Chicago, IL
TRUE VALUE
Hoffman Estates, IL
WALMART
Elk Grove Village, IL
EXPERIENTIAL + INTERACTIVE
600 CHIPS / 1,699 COLORS
520 CHIPS / 1,136 COLORS
150 CHIPS / 150 COLORS
Magnolia Home
3.0" W x 4.75" H
Benjamin Moore
2.0" W x 3.0" H
Benjamin Moore
2.0" W x 6.5" H
Clark + Kensington
3.0" W x 3.0" H
Clark + Kensington
4.25" W x 4.25" H
Clark + Kensington Sheen Card, Front 4.5" W x 9" H
Clark + Kensington Sheen Card, Back 4.5" W x 9" H
Benjamin Moore Aura, Back 4.5" W x 9" H
Benjamin Moore Aura, Front 4.5" W x 9" H
Benjamin Moore Aura, Open 13.5" W x 9" H
Clark + Kensington Go Green+, Front 9.0" W x 6.0" H
Clark + Kensington Go Green+, Back 9.0” W x 6.0” H
Clark + Kensington Go Green+, Inside
Clark + Kensington Lively + Energetic, Front
9.0” W x 6.0” H
Clark + Kensington Lively + Energetic, Back
9.0” W x 6.0” H
Clark + Kensington Lively + Energetic, Open 18.0” W x 6.0” H
Aura Color Stories, Front 11" W x 8" H
Brochure, Open 33" W x 8" H
Brochure, Partially Open 22" W x 8" H
Benjamin Moore Williamsburg, Front 11.0" W x 8.0" H
Benjamin Moore Williamsburg, Back 11.0” W x 8.0” H
Benjamin Moore Williamsburg, Open
22.0" W x 8.0" H
Magnolia Home, Front 8.0" W x 6.0" H
Magnolia Home, Open
16.0" W x 8.0" H
Magnolia Home, Front 6.0" W x 8.0" H
Magnolia Home, Back 6.0” W x 8.0” H
Magnolia Home, Open
18.0" W x 8.0" H
Benjamin Moore Coffee-Inspired Hues, Front
7.0" W x 5.0" H
Benjamin Moore Coffee-Inspired Hues, Back
7.0” W x 5.0” H
Benjamin Moore Color Stories, Front 11.0" W x 8.0" H
Benjamin Moore Color Stories, Back 11.0" W x 8.0" H
Benjamin Moore Color Stories, Open
22.0" W x 8.0" H
996 CHIPS / 1,096 COLORS
3.0" W x 2.0" H
3.0" W x 5.0" H
Dunn-Edwards Paint Chip
Dunn-Edwards Paint Chip
Dunn-Edwards Then, Now & Forever, Front
8.5" W x 11.0" H
Dunn-Edwards Then, Now & Forever, Open
17.0" W x 11.0" H
1,860 CHIPS / 2,820 COLORS
Behr Dynasty Marquee One-Coat
2.0" W x 3.0" H
PPG Glidden Color Studio
2.5" W x 7.0" H
Behr Dynasty Marquee One-Coat
4.0" W x 4.5" H
Behr Dynasty Marquee One-Coat
3.25" W x 5.5" H
Behr Scuff Defense
2.75" W x 5.0" H
Behr Color Trends 2025, Front 9.0" W x 9.5" H
Behr Color Trends 2025, Open
27.0" W x 9.5" H
Behr Color Trends 2025, Partially Open
18.0" W x 9.5" H
Behr One-Coat Hide Warm Colors, Front 9.0” W x 9.5” H
Behr One-Coat Hide Warm Colors, Open 36.0" W x 9.5" H
Behr One-Coat Hide Warm Colors, Partially Open 18.0” W x 9.5” H
Behr Decorative Concrete Finishes, Front 9.0" W x 11.0" H
Behr Decorative Concrete Finishes, Open 36.0” W x 11.0” H
Behr Decorative Concrete Finishes, Partially Open 18.0” W x 11.0” H
Olympic Exterior Stain Color Collection, Front 8.0" W x 8.0" H
Olympic Exterior Stain Color Collection, Open
W x 8.0
H
Olympic Exterior Stain Color Collection, Partially Open
” W x 8.0” H
Welcome to Wallpaper, Front
7.0" W x 9.0" H
Welcome to Wallpaper, Open 14.0" W x 9.0" H
New Colours, Front
3.0" W x 9.5" H
New Colours, Open
35.0" W x 9.5" H
Farrow & Ball: Carte Blanche, Front
6.0" W x 8.25" H
Farrow & Ball: Carte Blanche, Partially Open
12.0" W x 8.25" H
Farrow & Ball: Carte Blanche, Open
12.0" W x 16.5" H
1,464 CHIPS / 3,712 COLORS
Benjamin Moore
2.0" W x 8.5
H
Benjamin Moore Color Preview
2.0" W x 8.5” H
Benjamin Moore
4.0" W x 4.0” H
Benjamin Moore
2.0" W x 3.0” H
Benjamin Moore Historical
2.0" W x 6.5
Benjamin Moore
2.0" W x 6.5” H
Benjamin Moore Color Preview
2.0" W x 6.5” H
Gennex Color Technology, Front 8.5" W x 11.0" H
Gennex Color Technology, Partially Open 17.0" W x 11.0" H
Gennex Color Technology, Open 25.5" W x 11.0" H
Gennex Color Technology, Back 8.5” W x 11.0” H
WoodLuxe Stain, Front
8.5" W x 11.0" H
WoodLuxe Stain, Open 17.0" W x 11.0" H
2,144 CHIPS / 2,804 COLORS
HGTV Home Sherwin-Williams
Valspar
HGTV Home Sherwin-Williams
HGTV Home Sherwin-Williams: Finish Guide, Front
9.0" W x 3.0" H
Valspar Sheens, Front
9.0" W x 3.0" H
HGTV Home Sherwin-Williams Infinity Paint & Primer, Front 6.0" W x 8.0" H
HGTV Home Sherwin-Williams Color of the Year, Front
7.5" W x 10.25" H
HGTV Home Sherwin-Williams Color of the Year, Open
15.0" W x 10.25" H
HGTV Home Sherwin-Williams Color Collections, Front 10.25" W x 7.5" H
HGTV Home Sherwin-Williams Color Collections, Open 21.0" W x 7.5" H
Valspar Purples, Front 10.25" W x 7.5" H
Valspar Purples, Open 21.0" W x 7.5" H
Valspar Popular Favorites, Front 10.25" W x 7.5" H
Valspar Popular Favorites, Open 21.0" W x 7.5" H
Valspar 2025 Color of the Year, Front
7.5" W x 10.25" H
Valspar 2025 Color of the Year, Back
7.5" W x 10.25" H
Valspar 2025 Color of the Year, Partially Open 15.0" W x 10.25" H
Valspar 2025 Color of the Year, Open
22.5" W x 10.25" H
Valspar NFL Home Team Picks, Front 11.0" W x 8.5" H
Valspar NFL Home Team Picks, Back 11.0" W x 8.5" H
Valspar One-Coat Exterior Stain & Sealer, Front
7.0" W x 10.0" H
Valspar One-Coat Exterior Stain & Sealer, Open
14.0" W x 10.0" H
Stainmaster Performance, Front
7.5" W x 10.25" H
Stainmaster Performance, Back 7.5" W x 10.25" H
Stainmaster Performance, Open 15.0" W x 10.25" H
Cabot: Exterior Wood Stain, Front 7.0" W x 10.0" H
Cabot: Exterior Wood Stain, Open 14.0" W x 10.0" H
242 CHIPS / 806 COLORS
260 CHIPS / 260 COLORS
90 CHIPS / 90 COLORS
224 CHIPS / 1,152 COLORS
154 CHIPS / 154 COLORS
CHIPS / 598 COLORS
CHIPS / 84 COLORS
Dutch Boy
2.25" W x 9.0" H
Dutch Boy
2.25" W x 9.0" H
Dutch Boy
2.25" W x 5.0" H
Dutch Boy Crayola
2.25" W x 5.0" H
Pittsburgh Paints & Stains 4.0" W x 4.0" H
Pittsburgh Paints & Stains
3.0" W x 5.0" H
Zinsser SmartCoat
3.0" W x 3.75" H
Pittsburgh Paints & Stains 2.0" W x 4.0" H
Dutch Boy Color Adventure: Dare, Front 9.0" W x 9.0" H
Dutch Boy Color Adventure: Dare, Partially Open 18.0" W x 9.0" H
Dutch Boy Color Adventure: Dare, Open 27.0" W x 9.0" H
Zinsser SmartCoat, Front 7.0" W x 7.0" H
Zinsser SmartCoat, Open 14.0" W x 7.0" H
Zinsser SmartCoat, Back
7.0" W x 7.0" H
Pittsburgh Paints & Stains: Cabinet & Trim Colors, Front
8.0" W x 8.0" H
Pittsburgh Paints & Stains: Cabinet & Trim Colors, Back
8.0" W x 8.0" H
Pittsburgh Paints & Stains: Kids’ Rooms, Front
6.5" W x 10.0" H
Pittsburgh Paints & Stains: Kids’ Rooms, Open
13.0" W x 10.0" H
Pittsburgh Paints & Stains: Kids’ Rooms, Back
6.5" W x 10.0" H
Pittsburgh Paints & Stains: Book of Color Collection, Open
31.5" W x 7.5" H
Pittsburgh Paints & Stains: Book of Color Collection, Front
10.5" W x 7.5" H
Pittsburgh Paints & Stains: Book of Color Collection, Partially Open
21.0" W x 7.5" H
216 CHIPS / 1,390 COLORS
PPG
" W x 7.0" H
PPG 2024 Color Trends, Front 8.0" W x 8.0" H
PPG 2024 Color Trends, Partially Open 16.0" W x 8.0" H
PPG 2024 Color Trends, Open 32.0" W x 8.0" H
PPG Metallic Tones, Front 8.0" W x 8.0" H
PPG Metallic Tones, Partially Open 16.0" W x 8.0" H
PPG Metallic Tones, Open 32.0" W x 8.0" H
1,232 CHIPS / 1,232 COLORS
200 CHIPS / 200 COLORS
352 CHIPS / 352 COLORS
Sherwin-Williams
Designer Color Collection
2.0” W x 3.0” H
Sherwin-Williams ColorSnap Studio 2.0" W x 3.0" H
Sherwin-Williams Peel & Stick 8.0” W x 8.0” H
Sherwin-Williams WoodScapes, Front
8.5" W x 11.0" H
Sherwin-Williams WoodScapes, Partially Open 17.0" W x 11.0" H
Sherwin-Williams WoodScapes, Open
34.0" W x 11.0" H
Sherwin-Williams Transforming Open Areas, Front
7.5" W x 11.0" H
Sherwin-Williams Transforming Open Areas, Open
15.0" W x 11.0" H
Sherwin-Williams Living Well: Unplug, Front
7.5" W x 11.0" H
Sherwin-Williams Living Well: Unplug, Open
15.0" W x 11.0" H
H&C Interior & Exterior Heavy Shield, Front
6.0" W x 4.0" H
Sherwin-Williams Designer Color Collection, Front 4.0" W x 8.5" H
Sherwin-Williams Designer Color Collection, Partially Open 8.0" W x 8.5" H
Sherwin-Williams Designer Color Collection, Open 16.0” W x 8.5” H
1,554 CHIPS / 1,554 COLORS
Sherwin-Williams 4.25" W x 3.63" H
612 CHIPS / 2,673 COLORS
136 CHIPS / 136 COLORS
Benjamin Moore
2.0" W x 8.5" H
Benjamin Moore Affinity
2.0" W x 3.0" H
Benjamin Moore Neutrals and Grays, Front 11.0" W x 8.0" H
Benjamin Moore Neutrals and Grays, Back 11.0" W x 8.0" H
Benjamin Moore Neutrals and Grays, Open
22.0" W x 8.0" H
Benjamin Moore Affinity, Front 11.0” W x 8.0” H
Benjamin Moore Affinity, Back 11.0” W x 8.0” H
Benjamin Moore Affinity, Open 22.0” W x 8.0” H
Benjamin Moore Off White Collection, Front 11.0” W x 8.0” H
Benjamin Moore Off White Collection, Back 11.0” W x 8.0” H
Benjamin Moore Off White Collection, Open 22.0” W x 8.0” H
Collection,
Collection, Back 11.0” W x 8.0” H
Exterior Collection, Open 22.0” W x 8.0” H
Exterior
Front 11.0” W x 8.0” H
Exterior
Benjamin Moore Ben Premium Exterior Latex Paint, Front 11.0” W x 8.0” H
Benjamin Moore Ben Premium Exterior Latex Paint, Back 11.0” W x 8.0” H
Benjamin Moore Ben Premium Exterior Latex Paint, Open 22.0” W x 8.0” H
Benjamin Moore The Right Exterior Paint, Front 11.0” W x 8.0” H
Benjamin Moore The Right Exterior Paint, Back 11.0” W x 8.0” H 33.0
The Right Interior Paint, Front 11.0” W x 8.0” H
The Right Interior Paint, Back 11.0” W x 8.0” H
33.0” W x 8.0” H
179 CHIPS / 179 COLORS
Glidden Color of the Year
8.0” W x 8.0” H
Walmart Sheen Guide, Front 4.0” W x 6.5” H
Walmart Sheen Guide, Back 4.0” W x 6.5” H
experiential + Interactive
NEW YORK, NY
color factory
With locations in Chicago, Houston, and New York, Color Factory features unique art installations designed to “inspire joy and meaningful human connection through the combined power of art and color.” We visited Color Factory NYC, which ignited our senses—including taste and smell!
INSPIRED HOME SHOW 2024
beautiful kitchenware
Beautiful created highly Instagrammable spaces to feature their new line of small appliances in designer colors.
NEOCON 2023 & 2024
Two years in a row, Behr has presented show attendees with a lifesize bear sculpture “canvas” for its featured paint colors. As you can see, this experience is a hit and by the end of the show, guests are clamoring for space to leave their mark!
NEOCON 2023
formica
Formica invited guests to curate “design palettes” using various materials, swatches and even natural elements along with Formica samples. The palettes were photographed and shared with the hashtag #MyFormicaPalette
INSPIRED HOME SHOW 2024
pantone
Pantone curated a collection of housewares highlighting the 2024 Pantone Color of the Year: Peach Fuzz.
NEOCON 2023
sherwin-williams
Sherwin-Williams treated guests to manicures in 2023’s Color of the Year: Redend Point.
About us
We research/audit, then design, produce, and distribute cutting-edge retail merchandising displays, retail environments, and in-store initiatives that delight our customers, drive sales, and make an impact at retail!
“ Our relationships are earned every day. “
Ben van
Amerongen
Innovative
President
Our customers are the top-tier leaders in their respective industries and demand the very best from their suppliers/partners. They lean on Innovative to provide the best solutions to complex retail challenges and have come to depend upon our team to get it right, get it done, and make it exceptional. Year-after-year, project-after-project, challenge-after-challenge, Innovative has been a dependable, “go-to” resource when it matters most.
We are grateful for our valued clients and for their continued trust in our designers, engineers, and project managers, as well as our helpful customer service team members.
Please visit our website to learn more about our complete services and about our proven process for making an impact at retail: www.innovativemarketing.com
Thank You!
Let’s create a better shopping experience together.