by theNUMBeRS

We may have seen the end of the age of “Peak TV,” according to Slate writer Sam Adams, who calls the next wave in content, “Trough TV,” when the networks that “once aimed for the stars now see how low they can go.” The halcyon days when streamers would “throw money at established creators and new talents alike” may be over, but that does not mean that we are about to turn our focus away from Netflix, Prime Video, and the various TV on-demand (TVOD) platforms and head back to the local megaplex. Here’s a look at the latest streaming stats and forecasts for the future of streaming and video-on-demand services.

According to Parks Associates,

377

independent OTT providers existed in the U.S. in 2022 and

88% of U.S. internet homes had at least one OTT subscription service.

Streaming Video on Demand (SVOD) revenue hit $30.3billion in 2022.

Source: Digital Entertainment Group

Users

Apple’s video rental store almost doubled its users from 7.1% in Q4 2021 to 12,6% in Q4 2022.

The Google Play store did not grow in users during 2022, while the YouTube store saw modest growth, from 11.8% to 13.3%.

Source: nScreenMedia

In 2022, sales and rentals across transactional VOD and disc and digital sales, brought in almost $6.3 billion

Source: Digital Entertainment Group

2016-2022

35% of Canadian and U.S. consumers use Prime Video to buy or rent movies versus 12.6% for Apple.

Source: nScreenMedia

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