5.14 Energy f loors helps Coldplay boost sustainability on its world tour

EIT InnoEnergy portfolio company, Energy Floors, revealed in July 2022 that it is helping Coldplay boost its sustainability initiatives utilising fan power at its concerts. Energy Floors is supplying the floors in the Music of The Spheres World Tour (MOTSWT) Energy Centres. The Kinetic Dance Floor generates renewable energy from the movement of the public and the energy generated is instantly converted into electricity.

The Energy Centres consist of 44 sustainable kinetic dancefloor tiles assembled in a circle for fans to dance on to generate energy. The Centres also include 15 stationary bikes for fans to cycle on to create energy. The floor tiles are custom made, consisting of a top layer of recycled plastics to resist wear-and-tear during the four-year world tour.

The MOTSWT required a solution that would boost Coldplay’s sustainability message and connect the band with its fanbase. The tour aims to reduce greenhouse gas emissions by 50 percent compared to the band’s last tour. In addition to harvesting kinetic energy, Energy Floors also gathers data about the amount of energy produced. It is also monitoring the total amount of energy produced throughout the tour. This monitoring not only creates transparency with the public, but also serves to raise awareness and knowledge that can be used for creating smarter and more sustainable future events. energy-floors.com

When I say, ‘I need you to jump up and down,’ I’ll literally need you to jump up and down. Because if you don’t, then the lights will go out.