WE ARE CHANGING COLOR FOREVER
POWERED BY CLEAN CHEMISTRY
Innersense Color Purity creates a new standard in professional color. It is the cleanest, safest, and most effective high-performance hair color system, which means you never have to sacrifice personal well-being or the health of your guest’s hair for professional results.
Color Purity is consciously formulated to work seamlessly and allow for easy customization while elevating the color experience.
THE COLOR PURITY
COLLECTION INCLUDES:
40 True Color Shades: An intermixable collection for radiant, long-lasting permanent, demi-permanent, and high-lift color results
Our Shade adjuster that dilutes color levels and intensity for optimal color customization
5 Clean Developers: Available in 5 Volume (1.5%), 10 Volume (3%), 20 Volume (6%), 30 Volume (9%), and 40 Volume (12%) oxidizing emulsions
Pure Brilliance Ammonia Free Lightening Powder for up to 9 levels of lift, with no harsh fumes
Eco-friendly color tool collection
THE PILLARS OF COLOR PURITY
Color Purity is built on four key pillars to ensure it meets the highest standards for clean formulation and performance.
CLEAN COLOR CHEMISTRY
Our safe, innovative formulas push the boundaries of clean beauty, nurturing and revitalizing hair while prioritizing your well-being. Every product is free of ammonia, PPD, PTD, resorcinol, EDTA, mineral oil, and silicones, and formulated with 2MD and a specialized coupler dye blend to help minimize sensitivities.
PURE PERFORMANCE
Color Purity lets you color with confidence. Our high performance, clean formula delivers complete coverage, glossy shine, true tone, and incredible longevity for vibrant results.
ADAPTIVE DYE BLENDS
Unleash your inner artist with 40 intermixable Shades plus Clear, allowing endless customization to complement each guest’s unique hair and color goals. Seamlessly transition every tube from permanent to demi-permanent with our 5 Volume (1.5%) Clean Developer.
PEOPLE, HAIR, AND PLANET
Our sustainable packaging utilizes eco-friendly, recycled materials to minimize environmental impact and incorporates larger sizes to reduce packaging waste. Color Purity is vegan and cruelty-free.
always free from:
Fragrance or processing odor
EDTA or dirty chelating agents
Resorcinol, PPD, PTD, and Ammonia
SLS, SLES, Cocamidopropyl betaine
PEG, PPG, or Propylene Glycol
Silicone, mineral oil or paraffin
Animal or insect derived ingredients
LEARN MORE ABOUT COLOR PURITY:
CHECK OUT OUR ON DEMAND AND IN-PERSON EDUCATION TO LEARN MORE:
Our high-performance color system is available in three introductory kits, each thoughtfully created with everything you need to begin your Color Purity journey at a special introductory price. Contact color@innersensebeauty.com to learn how Color Purity can elevate your salon and experience the difference for yourself. :
