Salon Merchandising Manual
Intentional Salon Retail
YOUR RETAIL SPACE IS MORE THAN A DISPLAY—IT’S A KEY DRIVER OF REVENUE.
HERE’S HOW TO OPTIMIZE IT.
Use our curated merchandising materials to help salon guests easily navigate and shop products.
This recommended schematic is designed to be compatible with any shelf space, and can be easily adapted to fit your needs.
Our full Salon Merchandising Collection is available to purchase as a kit, or as individual items.
SKU: AGK-MERCHKIT-01 PRICE: $250 USD
HAVE QUESTIONS ABOUT MERCH?
PRICE: $40 USD
SKU: MS-PRDTGLRFR-01
DIMENSIONS: Base: 1” x 10” x 5”, Sign holder: 5” x 8”
DESCRIPTION: Showcase the featured product, your best seller, or new products on this platform with an attached acrylic frame. Base is made with recycled materials. Requires Product Glorifier Insert.
Detox Product glorifier insert
PRICE: $5 USD
SKU: MS-SHLFSTRDETOX5x8-01
DIMENSIONS: 5” x 8”
DESCRIPTION: Printed insert compatible with the Product Glorifier frame.
Shelf Sitter Frame
PRICE: $20 USD
SKU: MS-SGNHLDR-01
DIMENSIONS: Base 5” x 3.5”, Frame 5” x 7”
DESCRIPTION: Reusable branded shelf sitter frame, compatible with Brand Shelf Sitter Insert.
Brand Shelf Sitter Insert
PRICE: $5 USD
SKU: MS-SHLFSTRBRAND5x7-01
DIMENSIONS: 5” x 7”
DESCRIPTION: Evergreen shelf signage to educate guests about Innersense. Compatible with the Shelf Sitter Frame.
poster one
PRICE: $20 USD
SKU: MS-CRLYPSTR-01
DIMENSIONS: 18” x 24”
DESCRIPTION: Decorate your space with this poster showcasing stunning hair. Museum quality, printed on durable canvas. Two designs available recommended to use with our Poster Hanging Kit.
POSTER TWO
PRICE: $20 USD
SKU: MS-POSTER-01
DIMENSIONS: 18” x 24”
DESCRIPTION: Decorate your space with this poster showcasing stunning hair. Museum quality, printed on durable canvas. Two designs available, recommended to use with our Poster Hanging Kit.
POSTER Hanging Kit
PRICE: $30 USD
SKU: MS-PSTERHNGKIT-01
DIMENSIONS: 18” x 1”, 2 rails.
DESCRIPTION: Hang your posters with this damage and mess free set of magnetic rails. Choose your preferred string. One kit per poster, two kits included in full Salon Merchandising kit. Attach one rail on the top and one on the bottom of your posters.
Paper shopping bags
PRICE: $7.50 USD
SKU: CP-BAGSHOP-01
DIMENSIONS: Pack of 10
DESCRIPTION: Send your guests home with their favorite products in style.
Product LABELS
PRICE: $15 USD
SKU: MS-LBLBUNDLE-01
DIMENSIONS: 2” x 1” x .25”, Pack of 37
DESCRIPTION: Use these product labels to clearly share prices and organize your shelves. Peel off the back to adhere to shelf - on the surface or the front! Adhesive can be repositioned. Only available as a full set of 37, includes labels for every retail size product. Only available in USD.
Sticker sheet
PRICE: $15 USD
SKU: MS-STKRSHT-01
DIMENSIONS: 5” x 7”, 10 stickers
DESCRIPTION: Personalize your items with these durable brand stickers.
Prescription pad
PRICE: $5 USD
SKU: MS-SPPAD-01
DIMENSIONS: 4” x 5”, 50 sheets
DESCRIPTION: Offer customized product recommendations to your guests and remind them of their next appointment.
HERO SIGN
PRICE: $20 USD
SKU: MS-SHLFSGNHERO-01
DIMENSIONS: 24” x 8”
DESCRIPTION: Complete your Innersense shelf display with this large shelf sign - great for a top shelf. Made with recycled materials.
vinyl window sticker
PRICE: $20 USD
SKU: MS-STKRLOGO-01
DIMENSIONS: 18” x 8”
DESCRIPTION: Install this cut vinyl transfer sticker on the inside of your door, salon window, or other clear glass. No clear background to bubble, just clean letters to advertise your Innersense products.
MERCHANDISING TIPS
STOCK FULL LINE AND BESTSELLERS
Offer the complete Innersense collection to encourage upselling and boost average transaction totals.
FILL THOSE SHELVES
Full shelves create excitement, abundance and visual appeal.
OFFER PRODUCTS FOR ALL HAIR TYPES
A full selection caters to diverse hair types and needs, encouraging exploration and purchases.
BALANCE IS KEY
Use sales data and regular audits to maintain optimal inventory levels.
BACK STOCK YOUR STARS
Keep extra units of best sellers on hand to avoid out-of-stocks and missed sales.
Need inspiration for how to set up our Salon Merchandising Collection?
We want to see how you retail in your space! Tag us on Instagram for a chance to be featured.