September 2026 Launch
HOLIDAY SETS 2026 SALON LAUNCH PACK
2026 HOLIDAY SETS EFFORTLESS STYLE DUO
HEALTHY HAIR TREATMENT TRIO
SHAPE & SHINE CEREMONY
REPLENISH & RESTORE CEREMONY
2026 HOLIDAY SETS campaign messaging
celebrate what’s inside
This season, don’t give more. Give better. Hair ceremonies made with ingredients worth celebrating for hair that deserves the same.
This season, the good stuff is on the inside of every bottle and every gift.
Effortless style duo ESSENTIALS FOR NATURALLY BEAUTIFUL HAIR
31%
SAVINGS
SWEET SPIRIT LEAVE IN CONDITIONER
10 fl oz / 295 ml
AIR DRY STYLING CREAM 6 fl oz / 177 ml
US $40 | CA $51 | UK £40 | EU ¤45 US AGK-HLDYSTYDUOKIT-26-26 | EUR IBI-HLDYSTYDUOKIT-26
Effortless style duo PRODUCT bENEFITS
SWEET SPIRIT LEAVE IN CONDITIONER
A lightweight leave in conditioner to detangle and hydrate
Detangles and smooths
Boosts hydration
Imparts shine
AIR DRY STYLING CREAM
Light hold, no-heat needed styling cream to enhance natural pattern
Reduces unwanted frizz
Enhances natural pattern
Smooths the cuticle
GUEST KIT CEREMONY WASH DAY
STEP ONE: CLEANSE + CONDITION Start by cleansing and conditioning with the ideal Hairbath and Conditioner for your hair type, texture and hair needs.
STEP TWO: PREP + HYDRATE Spray Sweet Spirit Leave-In Conditioner into your hands or directly onto mid-lengths and ends. Distribute evenly using your fingers or a comb.
STEP THREE: STYLE Working in manageable sections, apply Air Dry Styling Cream through mid-lengths and ends. Brush or comb through to evenly distribute, then allow your natural pattern to take shape.
STEP FOUR: DRY Air dry, diffuse or blow-dry depending on your desired finish.
REFRESH DAY
STEP ONE: REHYDRATE Lightly mist the hair with water to rehydrate and reactivate your natural pattern.
STEP TWO: REFRESH + RESTYLE Combine Sweet Spirit Leave-In Conditioner and Air Dry Styling Cream in your hands. Laminate over waves or curls to restore moisture, definition and shape.
STEP THREE: DRY Allow to air dry or diffuse as desired.
Effortless style duo target guests
Guests currently using either product
Guests who prefer to air-dry and enhance their natural pattern
Guests looking for an easy curl set or refresh routine for waves, curls, or coils
Guests who heat style and are looking for a duo that provides heat protection and supports moisture retention
Guests looking to protect their hair from UV exposure and environmental pollution
Effortless style duo IN SALON
INCORPORATING EFFORTLESS DUO INTO YOUR SERVICES
This product combination is ideal for supporting an in-salon curl set or blowout, while creating an easy take-home routine to help guests recreate and maintain their look.
Use it to:
Layer onto waves, curls, or coils to add moisture and lightweight, flexible hold for a natural curl set.
Prep hair for blowouts with heat protection up to 450°F, while helping reduce frizz and enhance shine.
Prep hair for braids, twists, and other protective styles while smoothing the cuticle and providing UV and pollution protection.
PRODUCTS TO LAYER WITH I CREATE VOLUME
I CREATE DEFINITION
I CREATE LIFT
PRO TIP
Support more volume by layering I Create Volume after Sweet Spirit Leave In Conditioner and before Air Dry Styling Cream
Recommend I Create Lift for added body with a soft touchable hold.
Recommend I Create Definition for a firmer hold curl set or blow-out
Build this duo into your guest’s wash day routine, layering with a recommended styler for added hold or volume. Then, show them how to use the same duo between washes to refresh, rehydrate and revive their natural pattern, creating an easy routine they can recreate at home.
REPLENISH & RESTORE CEREMONY
REPLENISH BY NIGHT, RESET BY MORNING
OVERNIGHT REPAIR SERUM 4fl oz / 118ml
BLISSFUL BODY BUTTER 6.7fl oz / 200ml
US $55 | CA $70 | UK £55 | EU ¤65 US AGK-HLDYSTRKIT-26 | EUR IBI-HLDYSTRKIT-26
35%
SAVINGS
REPLENISH & RESTORE CEREMONY PRODUCT bENEFITS
BLISSFUL BODY BUTTER
This decadent formula nourishes your skin with antioxidant-rich ingredients that leave your body feeling soft, soothed and supple
Adds deep hydration into skin
Locks in and maintains moisture
Increases plumpness and firmness of skin
OVERNIGHT REPAIR SERUM
A restorative bonding serum to revitalize damaged hair
Rebuilds bonds overnight to prevent future damage
Seals split ends and smooths the cuticle
Restores strength and resilience overtime while creating a calming experience
REPLENISH & RESTORE CEREMONY Create a restorative nighttime routine from head to toe with Blissful Body Butter and Overnight Repair Serum
STEP ONE Begin by massaging Blissful Body Butter into the skin to encourage a moment of relaxation.
STEP TWO Then apply Overnight Repair Serum through the mid-lengths and ends and wear your preferred nighttime style, whether a bonnet, bamboo silk scrunchie, braid, or top knot, to support overnight repair while creating a calming, sensorial experience.
REPLENISH & RESTORE CEREMONY TARGET GUESTS
REPLENISH & REPAIR CEREMONY
Guests who are clean beauty consumers and expect real, measurable performance.
Individuals who want naturally derived bond-building technology that can compete with clinical repair brands without compromising sensorially, ingredient integrity, or brand values.
Guests seeking a multi-benefit head to toe treatment routine that repairs, strengthens, smooths, protects, hydrates, and supports healthier-looking hair and skin.
REPLENISH & RESTORE CEREMONY IN SALON
INCORPORATING REPLENISH & RESTORE CEREMONY INTO YOUR SERVICES
This product ceremony is ideal for elevating the salon service with a calming, sensorial experience that encourages relaxation and enhances the overall guest experience.
Use it to:
Elevate any service with a relaxing hand massage using Blissful Body Butter to create a calming, sensorial moment.
Prep for blowouts and curl sets by applying Overnight Repair Serum to damp hair as the first step in the styling routine to support repair before layering stylers.
Complete a color service by applying Overnight Repair Serum through mid-lengths and ends to support repair
Finish a haircut or styling service with Overnight Repair Serum to smooth the hair, enhance shine and leave the guest with a reparative take-home routine.
Educate your guest on overnight care by recommending Overnight Repair Serum as an easy, no-rinse repair step between salon visits.
PRODUCTS TO LAYER WITH HAIR RENEW DAILY ACTIVE SCALP OIL
This lightweight treatment oil is microbiome-friendly, helping to nourish the scalp and support a healthy skin barrier.
PRO TIP
HAIR RENEW DAILY ACTIVE SERUM
Nourish and soothe the scalp with essential nutrients while supporting bond repair for a complete scalp and hair treatment ceremony.
Elevate every basin service with a relaxing, sensorial experience. Massage Blissful Body Butter into the hands to create a moment of relaxation, then apply Overnight Repair Serum through the mid-lengths and ends to support repair and complete the service.
SHAPE & SHINE CEREMONY STYLING ESSENTIALS FOR HEALTHY LOOKING HAIR
HAIR LOVE PREP SPRAY 2fl oz / 59.15ml
I CREATE VOLUME 10fl oz / 295ml I CREATE FINISH 2fl oz / 59.15ml
US $35 | CA $44 | UK £35 | EU ¤40 US AGK-HLDYSTYSHPKIT-26 | EUR IBI-HLDYSTYSHPKIT-26
27%
SAVINGS
SHAPE & SHINE CEREMONY HAIR LOVE PREP SPRAY
A hair priming spray to provide body and thermal care
Defines curls and adds body
Reduces unwanted frizz
Decreases drying time on wet hair
I CREATE VOLUME
A clear styling lotion for volume and body
Enhances volume and fullness for natural curl sets and blowouts
Provides light – medium hold
Boosts shine
I CREATE FINISH
A propellant free finishing spray work workable hold and shine
Flexible hold
Enhances shine
Non-drying, propellant free formula
GUEST KIT CEREMONY TWIST BLOW OUT
STEP ONE: PREP & HYDRATE
Apply Hair Love Prep Spray, comb through to fully saturate. Next, apply I Create Volume generously for added volume and shine.
STEP TWO: SECTION
Divide the hair into five sections: create a center part, then split the top into four sections two on each side of the part. Section the remaining hair into one continuous perimeter band around the lower head and nape.
STEP THREE: ADD HOLD
As you begin to blow dry, spray I Create Finish onto each subsection for added hold and longevity of your style.
STEP FOUR: BLOW-DRY
Blow dry each subsection, section by section, wrapping and rotating each section around the brush several times before moving onto the next section. Continue and repeat the same technique as you move up the head into your next sections.
OPTIONAL
Awaken a small amount of Inner Balance Clay Texturizer into your hands and rake through the hair to create additional hold, structure and tame any fly aways for a long, lasting result.
SHAPE & SHINE CEREMONY target guests
Guests wanting volume, body and fullness
Guests with fine to medium hair looking to enhance fullness and movement
Guests that regularly blow-out or heat style their hair
Guests who want touchable hold while maintaining natural movement.
Guests that want voluminous curls
Guests that style both their natural pattern and blowout their hair
Guests who want to refresh volume or reshape their style between wash days.
SHAPE & SHINE CEREMONY IN
S A LO N
I N C O R P O R AT I N G This
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HEALTHY HAIR TREATMENT TRIO THREE TARGETED MASKS FOR EVERY HAIR NEED
DETOX HAIR MASK 2fl oz / 59.1ml
REPAIR MASK 2fl oz / 59.1ml HYDRATING HAIR MASK 2fl oz / 59.1ml
US $26 | CA $33 | UK £25 | EU ¤28 US AGK-HLDYMASKTRIOKIT-26 | EUR IBI-HLDYMASKTRIOKIT-26
19%
SAVINGS
HEALTHY HAIR TREATMENT TRIO CEREMONY PRODUCT bENEFITS
DETOX HAIR MASK
A clarifying mask to detoxify the hair
Clarifies buildup and residue Imparts shine
REPAIR MASK
A restorative bonding treatment
Repairs bonds by pulling disulfide bonds closer together
Seals split ends to reduce the signs of damage
Smooths frizz and locks in moisture
HYDRATING HAIR MASK
An intensive hair mask to replenish hydration and moisture for dry hair in need of nourishment
Deeply hydrates and nourishes
Prevents further dryness
Smooths and detangles the hair
GUEST KIT CEREMONY STEP ONE: DETOX
Apply Detox Hair Mask to wet hair from roots to ends. Leave on for 3–5 minutes, then rinse thoroughly. Follow with your preferred Hairbath and Conditioner. Use weekly or monthly depending on your wash frequency and level of buildup. Avoid using immediately after a color service.
STEP TWO: CLEANSE
After detoxing, cleanse with the ideal Hairbath for your hair type, texture and hair needs.
STEP THREE: CHOOSE YOUR TREATMENT
REPAIR:
When hair feels damaged, brittle or breaks easily After cleansing, apply Repair Mask to wet hair from roots to ends. Leave on for 3–5 minutes, then rinse thoroughly. Use every 2–4 washes, or when your hair is showing signs of damage or breakage.
HYDRATE:
When hair feels dry or needs softness After cleansing, use Hydrating Hair Mask in place of your Conditioner. Apply from mid-lengths to ends and distribute evenly. Leave on for 5–10 minutes, then rinse thoroughly. Use whenever your hair needs an extra boost of moisture and softness.
HEALTHY HAIR TREATMENT TRIO CEREMONY TARGET GUESTS
Guests focused on preventative hair care who want to maintain healthy hair before signs of dryness or damage appear.
Guests with dry, dehydrated hair looking to restore softness and moisture.
Guests with damaged or compromised hair from heat styling, chemical services or environmental stressors.
Guests who regularly heat style and want to support the strength and integrity of their hair.
Guests who wear protective styles and want to reset and replenish their hair between styles.
HEALTHY HAIR TREATMENT TRIO IN SALON
INCORPORATING HEALTHY HAIR TREATMENT TRIO INTO YOUR SERVICES
These treatment masks are an essential part of maintaining healthy hair throughout the season, providing targeted detox, repair and hydration for every guest—whether they heat style, color or embrace their natural pattern.
Offer a pre-color repair or hydration ceremony with Detox Hair Mask, paired with either Repair Mask or Hydrating Hair Mask, to create a clean canvas before the color service. Recommend the kit as a take-home maintenance routine to support hair health and help preserve color between appointments.
Elevate your guest’s next cut, blowout or curl set with a healthy hair and scalp treatment. Incorporate True Enlightenment Scalp Scrub, Detox Hair Mask and Hair Renew Scalp Oil for a rejuvenating full hair and scalp experience, then recommend the Holiday Kit as a take-home routine to continue the benefits between salon visits.
PRODUCTS TO LAYER WITH OVERNIGHT REPAIR SERUM
HAIR RENEW SCALP OIL
AIR DRY STYLING CREAM
PRO TI P
Recommend Overnight Repair Serum as the first step in your guest’s routine to repair bonds compromised by heat styling and brushing.
Support a healthy hair journey by adding Air Dry Styling Cream to your guest’s routine for 450°F heat protection, UV and pollution protection, and lightweight, touchable hold.
This lightweight treatment oil is microbiome-friendly, helping to nourish the scalp and support a healthy skin barrier, to support a full scalp and hair treatment ceremony.
Incorporate a treatment mask every 2– 4 washes. Always begin your treatment ceremony with Detox Hair Mask to remove impurities, excess minerals, and product buildup. Then alternate between Repair Mask for clean bonding repair and Hydrating Hair Mask to deeply replenish moisture and improve softness.
SALON LAUNCH MATERIALS
product Sell sheets HOLIDAY SETS 2026
LINK TO ASSET
ON DEMAND & VIRTUAL CLASSES HOLIDAY SETS 2026
DIGITAL CHAIR
IN-PERSON CLASSES
VIRTUAL CLASSES
PRIVATE SALON CLASS REQUEST
PRODUCT IMAGERY HOLIDAY SETS 2026 EXPIRES: FEB 28TH, 2027
LINK TO ASSETS
SOCIAL VIDEOS HOLIDAY KITS 2026
LINK TO ASSETS
EXTERNAL LAUNCH ASSETS– SOCIAL
LINK TO ASSETS
social - grid - carousel - 1080x1350
Holiday Sets 2026 - Video
Shape & Shine
Effortless Style Duo
Replenish & Restore
Healthy Hair Trio
Effortless Style Duo
Replenish & Restore
Healthy Hair Trio
social - STORY - carousel - 1080x1920
Holiday Sets 2026 - Video
Shape & Shine
SALON VISUAL MERCHANDISING
Shelf Sitter Inserts (5”x7”)
LINK TO ASSETS
GIFT WITH PURCHASE (GWP) HOLIDAY SETS 2026
Purchase 12 holiday SETS, get 2 body SETs for free BODY SET INCLUDES: Valued at $38
2x
Purchase 24 holiday kits, get 6 body sets for free BODY SET INCLUDES: Valued at $114
Inner Glow Body Scrub FULL SIZE(6.7 oz)
Inner Glow Body Scrub FULL SIZE(6.7 oz)
Awaken Body Wash TRAVEL SIZE (2 oz)
Awaken Body Wash TRAVEL SIZE (2 oz)
Renew Body Lotion TRAVEL SIZE (2 oz)
Renew Body Lotion TRAVEL SIZE (2 oz)
6x
thank yoU