Inn Express Spring Collection 2022

PROUDLY INDEPENDENT SINCE 2002

Spring THE SPRING COLLECTION M A R C H - M AY 2 0 2 2 INN-EXPRESS.COM

1

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

COFFEE Erm... it’s worth a few quid!

COFFEE OFFERS HUGE PROFIT POTENTIAL & CAN ACHIEE MARGINS UNRIVALLED WITHIN THE ON TRADE. 2

Are you taking Coffee seriously?

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

Unbelievably, coffee is the world’s second most traded commodity after oil.

Over 80 countries produce 140 million 60 kilo bags of the stuff every year; that’s nearly 9 billion kilos of green coffee from something approaching 3.5 trillion coffee trees…

That makes 3.5 billion cups of coffee per day & allows 25 million families worldwide to make a living from the broader coffee trade - 5 million of them alone in origin, managing farming & harvesting - 70% of which takes place on small family holdings.

As an example of the reach & scale of the coffee trade - in Latin America, nearly 50% of all cropland is taken up with coffee agronomy, whilst in Burundi, 80% of all export income is derived from coffee. It is big business!

What is more, the global coffee market is, despite the pandemic, snowballing, with consumption from emerging BRIC economies & repertoire growth here in Europe & the US expected to drive production to 160m bags pa, that’s a staggering 10 billion kilos! For many consumers, it has been the rise of the High Street Gourmet Cafe Bar chain. These bars introduced & created great coffee & fuelled their addiction to daily caffeine hit & at the heart of it all is the espresso, each requiring 42 beautiful beans to make a perfect caffeine moment!

Espresso NOT Expresso!!

Espresso coffee was ‘created’ as a brewing process only some 80 years ago by equipment pioneers such as Dr Illy, who discovered the optimal brewing process to extract the aromatic oils & essences that make up an espresso. Perfect espresso made ‘expressly for you’ is a sweet & delicate combination of the master roasters skills & the correct recipe of temperature, pressure, & quantity of water.

Our world is true; you could argue, run on & by coffee! With this in mind, it’s interesting to note that a one a day gourmet coffee habit would, over a typical working / commuting lifetime, amount to fifteen thousand pounds or more spend! Then for good measure, throw in the mix an annual intake of some 50 litres of brown liquor & semi-skimmed milk, equating to (wait for it) c 60,000 calories every 12 months – Erm, Black coffee, please!

But fear not if you are dieting - Espresso, Americano, plain old black coffee (simple is often the best & frequently overlooked) boast almost no calories (less than 10 per shot) plus all those antioxidants & no worries about saturated fats...

So, it seems espresso is not now only the choice of the connoisseur, The cognoscente, hipster or those simply wise enough to enjoy their coffee straight & true without adulteration.

Who runs the world? Coffee!!

Our world is run on, by & with coffee – without it, the world would indeed be a poorer place - so please doff your caps to Khaldi the goat herder, who knew he was on to something when he saw his flock dancing merrily after eating the fruits of the coffee tree that we now all adore.

So, if caffeine adoration is your business, or if you are interested to know how an excellent coffee service can drive your profitability, then take the chance to have a free consultation with the expert Inn Express team. Our in house consultant has created blends for some of the Globe’s largest chains, as well as managing some of the UK’s favourite coffee brands - so put us to the test!

AWARD WINNING COFFEE NOW AVAILABLE Sold in 500g x 12 Imagination

£7.91 per 500g

25% Robusta / 75% Arabica

Genius Original

£9.24 per 500g

Integrity

£8.66 per 500g

100% Arabica / 3 Star Great Taste Award

100% Arabica / Fair Trade & Organic

ALSO AVAIL ABLE

Decaffeinated Beans / Ground Beans / Coffee Bags Swiss Water Decaff / Milk Powder / Drinking Chocolate Please call 01789 488008 or email sales@inn-express.com if you would like to speak about elevating your coffee offering.

INN-EXPRESS.COM

3

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

THE RISE OF BRITISH

CHAR CUTE RIE

‘

Charcute stems from the French noun ‘Charcuter’ which means ‘to butcher’. However, charcuterie describes prepared pork of all sorts: bacon, ham, salami, sausage, terrines, pate, confit and more.

‘Char’ means flesh, and ‘cuite’ is an old French word for ‘cooked’. During the fifteenth century, ‘charcutiers’ were not permitted to sell uncooked pork due to the apparent dangers of raw meat and this is how meat started to be salted and cured in this specific way on a commercial level.

Imported, dry-cured meats like Prosciutto and Serrano ham have been long-time servants on any meat platter. But British-made charcuterie is now popping up frequently in food markets, restaurant menus and at home.

‘

Now Britain has its own distinctive, world-class produce. One of the main differences in this curation is the freedom, unbound by the traditional rules of its European peers.

TUDDYS THE STORY

Healthy snacks that tickle your pickle!

The idea for Tuddys originated in Tuddenham St Martin, Suffolk when Chris and George couldn’t find a beef jerky that ticked all the boxes – tasty, British and made without using major allergens*, so they decided to make their own.

They spent months tweaking and altering recipes and finally created what they were after. Their mothers taught them that it’s kind to share, so they decided to do exactly that and give everyone the chance to try their jerky. Hey presto – Tuddys Snacks was born!

TUDDY’S THE RANGE

4

Hoisin Beef Jerky

28g x 12

£16.49

Honey BBQ Beef Jerky

28g x 12

£16.49

Sriracha Beef Jerky

28g x 12

£16.49

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002 SERIOUS PIG THE STORY

Like all good stories it started down the pub.

The Junction Tavern beer garden, in NW5, to be precise. It was there, on one of their many lost evenings, that founders, George Rice and Johnny Bradshaw, found themselves pondering a serious question.

What would be the perfect snack to accompany their recently ordered pint of real ale and glass of red Bordeaux? It had to be a delicious taste complement to these fine beverages; but it also had to provide proper sustenance to power the boys through to their late dinner.

Several packets of crisps, nuts and scratchings later, the boys agreed that it had to be something more serious. They hit on the concept of a “Posh Peperami.” It could only be made with top quality British charcuterie, they decided. This would be real food – satisfying, full of flavour and better for you than any existing pub snack. The very next day, Serious Pig was born.

SERIOUS PIG THE RANGE Snackalami ‘Classic’

30g x 12

£16.06

Snackalami ‘Spicy’

30g x 12

£16.06

Crunchy Snacking Cheese

24g x 24

£21.60

Crunchy Snacking Cheese with Truffle

24g x 12

£23.99

Cornish Sea Salted Almonds

40g x 24

£17.15

Cornish Sea Salted Peanuts

40g x 24

£11.49

Snacking Pickles

40g x 12

£11.57

THE SNACK SELECTION Salami to Skittles or Monster Munch to Mars Bars

W E H AV E T H E L O T O R D E R O N L I N E - I N N-E X P R E S S.C O M

INN-EXPRESS.COM

5

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

Welcome to your new support team We’re here to help you manage and grow your business more easily and effectively. Sign up to start exploring and enjoying the wealth of resources at your service.

6

TOOLS TO BUILD YOUR BUSINESS

FREE BARWARE JUST A CLICK AWAY

A wealth of business-building advice to help you make the most of your outlet, including ready-togo social assets.

Make sure your bar always looks the part with the latest barware to tempt your customers.

BE FIRST WITH THE NEW

HERE TO SUPPORT YOU

Be the first to hear about our new product launches, with information including serve suggestions, social assets available and more.

For technical support and customer service, our team is on hand to help in any way we can.

IT’S A WIN WIN

TIP TOP TRAINING

We’re running regular exclusive competitions just for you with loads of great prizes.

With full access to our Training Hub, we can give your staff all the skills they need to become experts at their craft.

1

2

3

SCAN our QR code or head to www.diageo-one.com

Spend 2 minutes telling us about you and your outlet

Once granted access, you’re ready to explore Diageo One

HOW DRINKS WHOLESALE SHOULD BE DONE

ACCESSIBLE 24/7 Register to our weekly emails and be the first to hear about our latest special offers, promotions, news and training.

d1support@diageotrade.co.uk

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

7

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

8

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

FREE CASE

OF MERCHANT’S HEART WHEN YOU BUY 3 DR EAMERS’ GINS Please drink responsibly.

Free case of 24x200ml Merchant’s Heart Tonic when you buy 3 Dr Eamers Gins.

While stocks last.

Merchant’s Heart is a registered trade mark used under license.

DEAL NO

IX 9

INN-EXPRESS.COM

9

WE ARE CREATORS WE ARE MIXABLE WE ARE SPEARHEADS

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

HOW DRINKS WHOLESALE SHOULD BE DONE SPEARHEADWHISKY WWW.SPEARHEADWHISKY.COM

10

PROUDLY INDEPENDENT SINCE 2002

WE ARE THINKERS WE ARE COFFEY STILLS WE ARE SPEARHEADS WWW.SPEARHEADWHISKY.COM

SPEARHEADWHISKY

INN-EXPRESS.COM

11

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

THE QUINTESSENTIAL BRITISH GIN

£1.50 OFF *

* OFFER AVAILABLE MARCH & APRIL 2022 ONLY Boodles® and other trademarks are owned by Trade Wind Brands, LLC. ©2022 Proximo Spirits UK. Enjoy Boodles Gin responsibly.

12

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

DEAL NO

IX 13

INN-EXPRESS.COM

13

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

14

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

DEAL NO

IX 15

INN-EXPRESS.COM

15

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

BUY 1 BOTTLE* OF

BUSHMILLS

ORIGINAL & RECEIVE 6 BUSHMILLS ROCKS GLASSES FREE† IX 16

DEAL NO

OFFER ONLY AVAILABLE MARCH & APRIL 2022

*One bottle = 70CL. †March & April 2022 only, while stocks last. Glassware shown is for illustration purposes only and may vary from the actual product, subject to availability. Bushmills & Associated logos are trademarks® of “The Old Bushmills Distillery”, Bushmills, County Antrim. ©2022 Proximo Spirits. ENJOY BUSHMILLS RESPONSIBLY

16

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

DEAL NO

IX 17

WHILE STOCKS LAST. MIX & MATCH DEAL MUST INCLUDE PINKSTER SPRITZ. DEAL CAPPED AT 18 BOTTLES PER VENUE.

Nak

Ric ton make

ORIGINAL

Naked Pinkster... in other words, Pinkster Gin without the raspberries.

Rich in juniper on the nose then on the tongue, with pepper notes in the tail, it makes a superb G&T garnished with orange, whether peel or wedge.

Made with fresh, locally grown raspberries, Pinkster is deliciously dry with a hint of fruit and an exceptionally smooth finish.

For a refreshingly subtle G&T, serve with a raspberry and a sprig of fresh, well- spanked mint.

ELDERFLOWER & RASPBERRY

RASPBERRY & HIBISCUS

A new mainstream alternative for health-conscious drinkers.

Pinkster Spritz is a simple two-step mix, we recommend serving with soda and a wedge of fresh lime Best of all, a regular 25ml Pinkster Spritz measure has no more than 40 calories, once mixed with soda.

INN-EXPRESS.COM

17

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

DEAL NO

IX 18

18

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

19

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

DEAL NO

IX 20

20

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

21

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

BUY 3 X BOTTLES OF THE KRAKEN BLACK SPICED RUM & RECEIVE A BOTTLE OF THE SEXTON SINGLE MALT* FREE DEAL NO

IX 22

To be a Sexton is a spiritual trade & whiskey is their favourite spirit.

A new and unexpected triple-distilled single malt aged exclusively in Oloroso Sherry casks.

With notes of dried fruits, marzipan and dark chocolate, The Sexton is perfect for sipping or mixing an Old Fashioned.

OFFER VALID MARCH & APRIL 2022 ONLY

THE SEXTON OLD FASHIONED 50ml The Sexton Single Malt Sugar cube 2 dashes Angostura Bitters Serve on the rocks and garnish with orange peel

*A BOTTLE = 70CL LIMITED TO 5 DEALS PER CUSTOMER. THE KRAKEN® AND OTHER TRADEMARKS ARE OWNED BY PROXIMO SPIRITS. THE SEXTON SINGLE MALT IRISH WHISKEY IS PRODUCED IN IRELAND FOR ©PROXIMO SPIRITS 2022. PLEASE DRINK RESPONSIBLY.

22

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

TIRED OF CORNER CUTTING “PINK GIN”?

INTRODUCING OUR DELICIOUS

arc h

- Ap r i

2022

£5

l-

ay

Av aila

M

M

bl e

S T R AW B E R RY & ROSE GIN

OFF

Made from our 100% Organic London Dry • No added sugar • Single shot distilled • Perfect mixed with elderflower tonic or Prosecco (a change from the classic “pink gin” x lemonade recommendation)

SPRING OFFER FOR INN EXPRESS CUSTOMERS £5 OFF LIST PRICE ON EVERY BOTTLE PURCHASED

Please contact Rich on 07969456214, or your Inn Express sales representative www.britishpologin.co.uk

BPG_StrawberryRose_A5.indd 1

01452 730 770

@britishpolog

@britishpologin

INN-EXPRESS.COM

23

18/02/2022 18:04

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

24

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

Award-winning rum with natural toasted coconut, sustainably sourced coconut water and less sugar - Rum to grow 15% in 2022

(Source: Businesswire, 2020)

- Coconut products growing 10% yoy (Source: Statista, 2020)

- 3 in 5 adults seek lower sugar products (Source: Mintel, 2021)

Lower sugar liqueurs with layers of natural flavours

INN-EXPRESS.COM

25

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

BROCKMANS CONSISTENTLY OUT-PERFORMS THE COMPETITION IN BLIND TASTE TESTS †

£1 OFF

s

OFFER AVAILABLE MARCH & APRIL 2022 ONLY

CONSUMERS’ CHOICE AWARD

=BROCKMANS BLIND TASTE TEST CONDUCTED BY IPSOS MORI, 2018.

PER 70CL PER BOTTLE. BROCKMANS® IS DISTRIBUTED BY PROXIMO SPIRITS. ©PROXIMO SPIRITS 2022. ENJOY RESPONSIBLY. BROCKMANS PREMIUM GIN 40% ALC. BY VOL. (80 PROOF).

s

26

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

DEAL NO

IX 27

INN-EXPRESS.COM

27

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

GET A FREE BOTTLE OF TARQUIN'S DRY GIN DEAL NO

IX 28

When you buy any 5 bottles from the Tarquin’s or Twin Fin family*

WWW.TARQUINSGIN.COM Follow us — @tarquinsgin *70CL BOTTLES ONLY While stocks last. Promotion valid from 1st – 31st March 2022 on 70cl Tarquin’s Cornish Dry Gin, Tarquin’s Rhubarb & Raspberry, Tarquin’s Blood Orange, Tarquin’s British Blackberry, Tarquin’s Elderflower & Pink Grapefruit, Tarquin’s Strawberry & Lime, Tarquin’s Navy Seadog Gin. Maximum of 6 deals per customer.

28

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

AWA R D -W I N N I N G S P I R I T S We specialise in delicious craft Gin and Rum produced in the heart of Shakespeare’s County. Using slow distillation and a very select cut, we create beautifully complex spirits smooth enough to be sipped neat.

STRATFORD UPON AVON, WARWICKSHIRE

S H A K E S P E A R E DI S T I L L E RY.C OM INN-EXPRESS.COM

29

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

A distinct triple distilled London dry from The Burford Distilling Co. based in the Cotswolds.

www.burforddistilling.com 30

Racing Gin A5DRINKS February 2022.indd 1 HOW WHOLESALE

SHOULD BE DONE

22/02/2022 16:18

PROUDLY INDEPENDENT SINCE 2002

GUYANA meets ROWLEY REGIS B RUM is a Signature White Rum born in the Caribbean, being produced & distilled in unique wooden stills in Guyana, home of sugar & rum production since the 17th Century. The base spirit is then transported to Rowley Regis in the heart of the West Midlands where it’s re-distilled using our Copper Stills Doris & Lenny.

Wonderfully light & smooth, from our slow secondary distillation, so much so it makes a fantastic sipping white rum. With tasting notes of tropical flavours from the fresh Mango, Pineapple & Passion Fruit added during distillation & echoing the vibrancy of our great region.

The elegant & eye catching bottle design showcases our historic waterways, the lifeblood of the Black Country & Birmingham region & motorways of their day, beautifully mapping out our historic network, we’ve included several contemporary reference points related to the distillery & production for you to discover.

The map which adorns the bottle & looks vibrant when illuminated was originally drawn in the 1970’s by an ex surveyor & used as the first map of our wonderful “Bigger Venice” Lockmaster Maps have kindly allowed us to use their Map of our region & a percentage of each sale goes towards that.

INN-EXPRESS.COM

31

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

vino BELLA

HAVE A LOOK PAST THE PINOT & PROSECCO AND OFFER YOUR GUESTS A REAL TASTE OF ITALY

32

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

A

B

A B C

C

D

E

F

G

ARALDICA PIEMONTE BARBERA 2020 A juicy red with aromas of blackberries, plums and black cherries. These characters follow through to the palate, which has good concentration of ripe, supple fruit along with soft tannins and a savoury spiciness. Refreshing acidity on the finish.

FAZZOLETTO BARBERA PASSITO 2018 A fleshy and juicy red with aromas of sweet ripe plums and cherries. The palate shows ripe fruit-forward characters of cherry and wild plum and the ripe rounded finish is balanced by fresh bramble acidity.

ARALDICA BARBERA D’ASTI ‘CEPPI STORICI’ 2019 Warm, spicy aromas of blueberries and plums, with subtle, smoky notes. The palate combines generous ripe fruit with lively acidity, with juicy cherry characters and spicy notes beneath. Soft oak tannins offer an extra dimension to the texture. A refreshing smack of fruity acidity on the finish gives plenty of definition to the ripe fruit.

BOTTEGA VINAI TRENTINO SAUVIGNON BLANC 2020

D

Refined varietal characters on the nose with nettle, elderflower, tropical fruit and lemon zest. Palate is ripe and juicy with crisp citrus acidity and white peach notes, an attractive texture and depth, and a gently floral finish.

E

A fresh, juicy red with aromas of ripe red cherries and a hint of the gently herbal character typical of Valpolicella.

Bright and vibrant on the palate with nice purity of redcurrant and cherry fruit, and subtle spicy notes.

F

Black fruit aromas, with some savoury, spicy and gently floral characters. Complex and richly flavoured with black cherry, bramble and a hint of violet on the palate. Good structure and fine tannins lead to a long rich finish.

G

Zippy citrus fruit, white peaches and white flowers intermingled by mineral notes. This is really fresh, characterised by a wonderful level of acidity. The finish is sapid and long.

MONTRESOR VALPOLICELLA ‘SAN PIETRO’ 2020

ALASIA BARBARESCO 2015

PIANO DEI DAINI ETNA TENUTE BOSCO BIANCO DOC

INN-EXPRESS.COM

33

ARE YOU MAKING THE MOST OF YOUR WINE LIST GOING INTO 2022?

WINE LIST DESIGN

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

This may sound stark, but unfortunately, it’s a harsh reality, a continuation of the issues felt over the past six months or so when the hospitality sector was permitted to reopen.

This may sound stark, but unfortunately, it’s a harsh reality, a continuation of the issues felt over the past six months or so when the hospitality sector was permitted to reopen.

The impact of the pandemic on the global supply chain network continues to present major challenges to all industry sectors, and none more so than hospitality (as highlighted in our recent interview with Alliance Wine’s Ned Llewellyn - Scan the code below to read this interview).

But Climate Change is the main protagonist, with extreme weather events causing everything from severe spring frosts and hail, heavy rain and flash flooding, and drought conditions and wildfires.

Vineyards are particularly susceptible to all of these issues, and the past two vintages, in particular, 2020 and 2021, have made history as some of the worst affected.

So what steps can we take to make our wine lists fit for 2022 and beyond, and how can we minimise the impact of unavoidable price increases on many of the most popular wines?

Scan to read our recent interview with Alliance Wine’s Ned Llewellyn.

34

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

35

IT ’S NOT ALWAYS ABOUT REDUCING YOUR RANGE

RATIONALISE

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

Rationalising your wine list but increasing the number of wines you offer by the glass is a good way to increase the size of your offering for customers who are drinking less but drinking better, as well as minimising your exposure to out of stocks. It also ties up less money in stock too.

If you’re going to increase your ‘by the glass’ range and you haven’t already done so, consider a wine preservation system like ‘Le Verre de Vin’, or if this is too expensive, a Coravin works well for mid to higher-priced wines where a Vacuvin pump and stoppers can manage the faster turnover wines.

36

HOW DRINKS WHOLESALE SHOULD BE DONE

IT ’S NOT ALWAYS ABOUT REDUCING YOUR RANGE

LAY IT OUT

PROUDLY INDEPENDENT SINCE 2002

There are some useful pointers worth considering here. A poll carried out last year by digital trade magazine ‘The Drinks Business’ revealed that the most important factor on a wine list was the geographical regions represented. Food and wine pairing information and price points were also featured prominently.

Listing your wines by geographical region means that you can still offer a representation from New Zealand, for example, but it doesn’t have to be Sauvignon Blanc.

Having price points that are carefully staggered, even if the list is more concise, gives customers the opportunity to trade up more easily than having wider price gaps.

It may sound obvious, but also try to avoid

listing the wines in price ascending order.

This will encourage customers to explore the full extent of your offering.

Now I’ve never been a fan of the term ‘house wine/s’. Not only does it remind me of pub and Chinese restaurant wine lists from the 1980s and 90s, but 99 times out of 100 they represent the cheapest level on the wine list. Given it’s an easy default for your less knowledgeable customers to make…well you can see what I’m getting at, can’t you.

If you’re going to insist on using the ‘house wine’ term, why not choose a wine that you and your staff are passionate about or one that best pairs with your signature dishes.

That way, you can add credibility as well as make an easy upsell for the less decisive punters.

INN-EXPRESS.COM

37

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

PRICE INCREASES WHAT IS CAUSING THEM?

I mentioned there are a number of popular wines that are facing a severe shortage and big price hikes this year. Probably the highest profile is kiwi Sauvignon Blanc which has seen a 30% reduction in vintage 2021 due to severe frost damage but France, Italy and Spain have also been widely affected too, France especially so.

Popular French appellations like Picpoul de Pinet, Champagne, Chablis and Beaujolais were badly affected although Champagne will be able to mitigate against this to some degree by using a higher proportion of reserve wines.

Additional pressure in the form of steadily growing global demand, especially now the grip of the pandemic is weakening, is further exacerbating the issue pushing prices up, even on wines like Prosecco and north Italian Pinot Grigio that didn’t suffer at the hands of nature.

38

So, to summarise •

Do consider keeping your wine offering tighter this year

•

Do explore alternative grape varieties and wine styles that are more readily available

•

Do think about presenting your wine menu in a more flexible and cost-effective way

•

Do consider expanding the number of wines you offer by the glass, paying particular attention to more premium wines

•

We have a huge amount of experience in wine list curation and design so please do get in touch if you need a helping hand

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

BESPOKE DESIGN We know that drinks lists are an essential yet often underused piece of marketing for your business. They’re great for getting your products off the shelf and in front of your customers. They are also perfect for promoting your drinks, services and products. It can, at times, increase footfall and help you give your customers the best possible experience.

Our in house design team have a vast amount of industry experience and are passionate about creating the perfect list for you and your business. Alongside your account manager, we can compile your menus based on knowledge of your site and your specific

requirements. We can then offer advice and guidance on how to structure your list as well as what products we think you should promote based your individual needs and also on industry trends.

Drop us a line to see how we can help.

CONTACT US FOR M OR E I NF OR MAT I ON AN D SE E H OW WE CAN H E LP YO U 01789 488008 | SALES@INN-EXPRESS.COM | INN-EXPRESS.COM INN-EXPRESS.COM

39

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

BUY 11 BOTTLES AND GET

1 BOTTLE

FREE

CK UP STOFO R

RCLDD WAO AY E LB M

APRIL 17

TH

DEAL NO

IX 40

the From the foot of gh hi e Andes wher oler altitudes and co to ad le es ur at er temp r fo on ti slower matura . ss ne pe ri perfect Bright red, with fresh aromas of plums, blackberries and a hint of spice.

Smooth and balanced to complement pasta, pizza or, as we prefer in Argentina, a juicy steak.

VEGAN 40

Condor - Inn Express - Despacito Advert V2.indd 1

HOW DRINKS WHOLESALE SHOULD BE DONE

14/02/2022 13:39

PROUDLY INDEPENDENT SINCE 2002

W INE LABELS

5

step s

Decip h

em in re th

easy

Let’s face it wine labels are a minefield when it comes to trying to figure out what’s inside the bottle, right? Especially if it’s from a non-English speaking country, this might go some way towards explaining why consumers generally stick with what they know, playing it safe with recognisable varietally-labelled wines.

Just like other alcoholic drinks, wines legally have to include certain key pieces of information on their front labels (and back labels if applicable). We’re going to help you to decipher labels by identifying five key elements that will tell you as much as you need to know.

INN-EXPRESS.COM

41

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

#1 ORIGIN

WHERE DOES THE WINE COME FROM?

W

hile the country of origin should be pretty obvious, the wine also needs to show some kind of geographical reference that relates to where the grapes are actually grown (known as an appellation). On top of this, there may be a further inference to the quality level through that country’s own appellation system.

Most wine-producing countries have created their own appellation system with strict laws that regulate their usage. The laws are there to protect the integrity of that regional product, a bit like those in place for foods like Cornish pasties, Parma Ham & Comté cheese.

The laws don’t just cover geography, they can also include factors like maximum grape yield, type of grape variety used, minimum alcohol levels, period of ageing & production methods.

Countries with the most established & rigorous appellation systems are primarily European. France, Italy, Spain & Germany are perhaps the better known but Hungary & Portugal are in fact two of the oldest too. Most New World countries have adopted their own system, all of which are pretty selfexplanatory.

A SNAPSHOT SHOWING THE QUALIT Y PYRAMID IN FRANCE, ITALY & SPAIN Starting with the most generic level & rising to highest quality

At the most basic generic level, you’ll start with a multiregional blend, which might for example be labelled Vin de France or Vino de España (the ‘country wine’ references replaced the old ‘table wine’ ones around 2010).

At the other end of the scale, it will give more specific geographical information like the sub-region as well as the single site/vineyard from where the fruit is grown. Examples are Chablis Grand Cru “Les Preuses” (Chablis being the subregion & “Les Preuses” the Grand Cru rated single vineyard), or Henschke “Hill of Grace”, Eden Valley Shiraz (Eden Valley being the sub-region & “Hill of Grace” the single site).

Germany has just announced earlier this year that it will be changing its wine laws for the first time since 1971 to bring them more in line with the rest of Europe. With more of a focus on geography & terroir to indicate quality as opposed to sweetness levels of the wines, this will be welcomed not only by consumers but also the German producers too. The sweeter categories ranging from Kabinett up to Trockenbeerenauslese will still continue when the new rules come into effect in 2026.

ITALY • • • • •

VDT (Vino da Tavola) IGT / IGP (Indicazione Geografica Protetta / Tipica) PDO (Protected Designation of Origin) DOC/DOCG (Denominazione di Origine Controllata

/ e Garantita)

DOP(Denominazione di Origine Controllata)

FRANCE • • •

VDF (Vin de France) IGP (Indication Géographique Protégée) AOP/AOC (Appellation d’Origine Protégée/Contrôlée

AOP/AOC is further sub-divided into regional/sub-regional/communal or village/’cru’ or climat (single vineyard)

The Italians also use quality terms like Classico (the historical & better hillside vineyards of that region), Superiore (has a higher minimum alcohol level) & Riserva (aged for a longer).

• • • • • •

VDM (Vino de Mesa) IGP (Indicazione Geografica Protetta / Tipica) VINO DE LA TIERRA VC (Vino de Calidad con indicaćion geográfica) DO (Denominación de Origen) DOCa/DOQ (Denominación de Origen Calificada)

An additional category VP (Vino de Pago) was created in 2003 for exceptional single-estate wines.

#2 PRODUCERS E

SPAIN

WHO MADE THE WINE?

very label has to declare who is behind the creation of that wine, whether it’s an individual artisan, an estate, a cooperative or a multi-national conglomerate.

Some wines just have brand names like Jacob’s Creek that are owned by multi-national companies. The company’s details can normally be found in small print on the back label.

This is generally fairly self-explanatory as the producer is prominently displayed on the front label, i.e. Eben Sadie (artisan), Château Petrus (estate), Produttori del Barbaresco (co-op), but it can be a little more complicated when you delve into Champagne for example.

Quality can vary greatly from producer to producer, & it doesn’t always hold true that all artisans make better wines than, say, co-operatives, even if they’re more expensive, so it’s always worth doing your own research looking at reviews & critic ratings as a guide.

42

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

WHEN WAS THE WINE MADE?

#3 VINTAGE I

f the label states a year on it, that’s the year it was harvested & made into wine. This is always a good indicator of how fresh the wine is. For example, if it’s a relatively low-priced wine, especially a dry white wine, you would hope that the vintage shown is no more than two years older than the current year otherwise chances are it will be tired & lacking fruit.

Some better quality white wines like cool-climate Chardonnays, as well as many reds actually improve with a little bottle age. Fortified wines like Vintage Port & top red & white wines can continue improving for up to 50 years or more so

again it’s worth doing some research before writing off older wines.

Champagne & other sparkling wines, most sherries & very cheap table wines will often be a blend of different vintages & will either show no year at all or in the case of sparkling wines, it will state NV (Non-Vintage). Some houses are steering away from the NV term & referring to their wines as a ‘multi-vintage’ blend, which is essentially what they are.

#4 GRAPES T

he grape variety/varieties used to make a wine will be prominently displayed on the label, normally on the front but occasionally on the back label, unless it’s a generic entrylevel wine, that’s forbidden from stating any variety, or it’s a traditional European wine like a Bordeaux, Rioja or Chianti.

These famous appellations work on the idea that the appellation laws in that region dictate which grape varieties are permitted so that in itself should be enough reassurance to the consumer. A bit arrogant really but that stance is softening.

Most producers who have their own website tend to have technical notes or downloadable tech sheets which give you all the information you need about what went into the wine & how it’s made.

WHAT IS THE WINE MADE FROM? France & Germany are pretty straightforward to understand once you’ve grasped the basics for each region, for example, White Burgundy is Chardonnay & Red Burgundy is Pinot Noir.

Italy, Spain & Portugal have mostly indigenous varieties, many of which are extremely localised so generally you’ll find more of a regional style than a particular flavour profile. As a broad example, you’ll find light, spritzy whites from northern coastal Portugal (Vinho Verde) & full-bodied reds from the southern inland region of Alentejo.

#5 ALCOHOL T

he final element that has to be legally shown on the label is the alcoholic strength. In the UK, wines have to be no less than 8% abv, unless it’s permitted under specific PDO (Protected Designation of Origin) rules. Wines that fall below this level & outside PDO rules have to be labelled as a ‘wine based drink’.

In the UK, it’s perhaps easier to categorise wines according to their corresponding duty bands. If the wine is sparkling & falls between 5.5% - 8.5% abv (like a Moscato d’Asti), duty is applied at a lower rate than a sparkling wine that falls between 8.5%

HOW STRONG IS THE WINE?

- 15% (say a Cava). The other likelihood with a lower alcoholic sparkler is that it’s going to be sweet because the fermentation has been cut short part-way through the conversion process.

Still wines can range between 5.5% - 15%. These are generally table wines although in practise, the majority of dry wines will be at least 11% abv. Some German dessert wines can naturally be as low as 7% abv & fino sherries sit around 15%. Wines over 15% & up to a maximum of 22% will generally be fortified or red wines coming from very hot climates. Some Californian Zinfandels & Australian Shiraz have been known to reach 16.5%+ abv!

INN-EXPRESS.COM

43

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

punchy We make premium soft drinks.

New Pack Size

£12.00 12x250ml

In a world of sugary, ecounfriendly, artificial, and unadventurous drinks we believe it’s time for something better.

The proof is in the punch.

44

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

DEAL NO

IX 45

INN-EXPRESS.COM

45

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

*

46

**

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

47

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

100% NATURAL FRUITS

Free of artificial aromas,

Ideally suited for breakfast, lunch and in cocktails Select your favourites from our ORANGE, MULTI-VITAMIN TROPICAL, MANGO, PINEAPPLE, CRANBERRY, ACE, 48 *April HOW onlyDRINKS WHOLESALE SHOULD BE DONE

THE ESSENCE OF

PROUDLY INDEPENDENT SINCE 2002

& VEGAN FRIENDLY

sweeteners and preservatives

BUY ANY 3 CASES & GET 1 CASE OF ORANGE FREE OF CHARGE *

DEAL NO

IX 49

Established over 130 years ago and now sold in over 30 countries. Our distinct green bottles deliver a unique and intense taste experience across our choice of 12 flavours.

Across the mediterranean Pago can be found in many premium hotels, cafe bars and restaurants. Ideal for breakfast and lunch, it’s also a key ingredient for cocktails.

12 x 200ml

range of 12 delicious flavours: CLOUDY APPLE, PEAR, STRAWBERRY, PEACH, TOMATO AND PINK GRAPEFRUIT FRUIT SINCE 1888.

INN-EXPRESS.COM

49

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

WELCOME TO

ONLINE ORDERING

REGISTER FOR YOUR ONLINE CALL 01789 488008 ACCOUNT TO ACTIVATE YOUR ACCOUNT

50

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

51

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

make the time

52

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

FO NEW R 20 22 !

Folkington’s

CLIMATE Partnership

1

BUY FOLKINGTON’S FROM INN EXPRESS

2

LET FOLKINGTON’S REDUCE THE IMPACT OF YOUR CARBON FOOTPRINT

3

AND YOU EARN A £100 ANNUAL REBATE FROM FOLKINGTON’S

Find out more and sign up Visit: www.folkingtons.com/pages/climate ...or scan this QR code.

INN-EXPRESS.COM

53

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

Great times demand great taste Stock up now

© 2022 The Coca-Cola Company. All rights reserved. COCA-COLA ZERO SUGAR and THE CONTOUR BOTTLE are registered trade marks of The Coca-Cola Company.

54

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

DEAL NO

IX 55

INN-EXPRESS.COM

55

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

a contemporary brand with a rich heritage Founded by husband and wife, Kit & Shireen, in 1989. Wine makers by trade, they were passionate about creating drinks of unrivalled quality.

They developed a unique cold filtration process, traditionally used for wine making, to remove impurities and sediment ensuring exceptional clarity of liquid.

We have stayed true to our roots as after 30 successful years, we still use the same unique process to deliver the best taste experience.

Our Mill is in the heart of the Cotswolds, where it all began.

Staying true to our roots, we draw spring water from our very own spring and follow the same process to deliver the best quality cordials and presses for our customers.

Our founders ethos, care and attention set the foundation for who we are today.

56

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

crafted to complement food Stock our premium, award winning drinks brand designed to leader in complement elderflower food

cordial 6 x 500ml: elderflower, apple & plum, ginger & lemongrass, pomegranate & elderflower, summer raspberry sparkling pressé 6 x 750ml: elderflower, bramble sparkling pressé 12 x 275ml: elderflower, pomegranate & elderflower, crisp apple, raspberry lemonade, ginger beer

INN-EXPRESS.COM

57

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

58

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

59

COV837 Frobishers Juice Sparkler OffDRINKS A4p.pdf 1 DISTRIBUTOR 08/12/2021 12:22 INN EXPRESS INDEPENDENT

BUY ANY 2 CASES FROM OUR JUICE RANGE AND GET A FREE CASE OF SIMPLY ELDERFLOWER SPARKLER DEAL NO

IX 60

Other juice flavours available

FREE l) (12x275m

*Whilst stocks last, subject to availability

60

HOW DRINKS WHOLESALE SHOULD BE DONE

(24x250ml)

PROUDLY INDEPENDENT SINCE 2002

PREMIUM

REAL FRUIT, REAL FLAVOUR! •

Ambient products with real fruit up to 100%

•

Bartender preferred*

•

100% recyclable packaging

•

Easy to pour, Easy to store

•

Packaging certified by the Forest Stewardship Council & carbon neutral

•

No artificial colours or flavours

•

Suitable for Vegetarians, Vegans, Coeliacs, Halal & Kosher

Buy any 3 cases of DAVINCI PREMIUM PUREE DEAL N and get a free case of LEMON OR LIME PUREE! IX 61

O

emea.davincigourmet.com

*We asked ~ 36 bartenders in a private study

@davincigourmet_europe @DaVinciGourmetEMEA

INN-EXPRESS.COM

61

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

BUY 1 ABK KEG & GET ONE FREE!

DEAL NO

IX 62

AVAILABLE ON 5% HELL, 5.3% WEISSBIER AND 4.2% PILSNER INCLUDES POS KIT:

24x Pint Glasses, 12x 1/2 Pint Glasses,

1 Pack Of Drip Mats and 2x Bar Runners *NEW CUSTOMERS ONLY*

ABK HAVE BEEN BREWING THE FINEST BEERS IN BAVARIA SINCE 1308.

WE STILL USE THE SAME RECIPES WE’VE

ALWAYS USED, IN ACCORDANCE TO THE

BAVARIAN PURITY LAWS OF 1516, USING ONLY PURE WATER, THE FINEST HOPS, AND BARLEY AND YEAST

Call Inn Express on 01789 488008 Ends 31st May 2022

62

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

B U Y 3 CA S ES A ND G E T A PE R ON I N AS TR O A Z Z URR O 0 .0 % FR E E DEAL NO

IX 63

AVA I L A B L E FR O M APRIL

Available during the promotional period and specific to this brochure feature only. To receive your free case of Peroni Nastro Azzuro 0.0%, you must order 3 cases of Peroni Nastro Azzurro and/or Peroni Gluten Free 24 x 330ml NRB kegs in 1 order. Whilst stock lasts. Promoter: Asahi UK Limited, Brook House, Woking, GU21 5BJ

INN-EXPRESS.COM

63

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

Install Mahou and Receive a Free Keg

Spain’s #1 Beer

Scan here to learn more

© 2022 AB InBev UK Limited, all rights reserved. Over 18s only. Offer open to participating BBG wholesale partner customers based in England and Wales only. Outlets must install Mahou 30L between 01/03/2022 and 30/04/2022 to receive one free keg. New installation cannot replace any Budweiser Brewing Group brand stocked.

One keg per outlet. Promoter: Budweiser Brewing Group, 90 Fetter Lane, London, EC4A 1EN

64

521728_RTM_MarchApril_Mahou_188x260.indd 1

HOW DRINKS WHOLESALE SHOULD BE DONE

27/01/2022 13:19

PROUDLY INDEPENDENT SINCE 2002

£16.4m9l 24x330

*Source: CGA Data P08 (08/08/2020)

4251-1 CRS P3 2022 Hotlines Ad A4P.indd 1

While stocks last. Promotion valid from 1st – 31st March 2022.

INN-EXPRESS.COM

21/12/2021 11:38

65

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

A farmer & a brewer walk into a pub...

...something happened 66

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

Available in 330ml Bottles & 50L Keg

Want in?

Contact Inn Express for more details sales@inn-express.com / 01789 488008 INN-EXPRESS.COM

67

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

It’s all about connections!

GETTING THE RIGHT FITTING Whether you call it a keg connector a coupler or a fitment.. There is a world of names for these essential pieces of equipment. But for any draft beer or soft drink system the performance of the keg coupler is vital. The keg coupler connects the gas and beverage lines to the keg and ensures a pressurized flow from the keg.

DRAUGHT KEG FITTINGS & THE PRODUCERS WHO USE THEM

(A) A-Type:

(G) Grundy:

Guinness/Diageo, Shepherd Neame

Molson Coors, Thatchers

(KK) Key Keg:

(M) M-Type:

(S) Sankey:

(U) U-Type:

Schneider

Kegstar, E-Keg, Carlsberg, Heineken, Westons, Asahi UK

Inbev/Bud Brewing (mostly)

B E V E R A G E G A S C Y L I N D E R & VA LV E I D E N T I F I C AT I O N

CO2

ALL INN EXPRESS BEVERAGE GAS IS SUPPLIED BY AIR LIQUIDE CO2 cylinders are characterised by a purple vale guard with a grey cylinder body. Unlike mixed gas Co2 has no ID tags MALE CONNECTOR

MIXED GAS TAGS

30/70 200 BAR

Mixed gas ID tags are

MIXED GAS

L A G E R S , C I D E R S , PA L E / I PA

cylinders.

If no tag please do n o t u s e c y l i n d e r.

FEMALE CONNECTOR

CO² GAS L A G E R S , C I D E R S , PA L E / I PA

40/60 GAS

fitted to all mixed gas Mixed Gas cylinders are characterised by a pink valve guard. The cylinder body is grey with a green shoulder.

BUT WHICH ONE DO YOU NEED?

60/40 180 BAR

30/70 GAS SMOOTHFLOW BITTERS & STOUTS

NEED MORE INFO?

PLEASE SPEAK TO THE BRAND OWNER F O R E X A C T G A S R E C O M M E N D AT I O N S .

T H E A B O V E I S A G U I D E O N LY

68

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

£2 OFF ANY CASE OF * BIG DROP *12X330ML

Big Drop Brewing Co is an award-winning alcohol-free craft brewery. Our passion is brewing the finest, tastiest craft beers we possibly can. And because tomorrow is always another day, it’s alcohol free.

INN-EXPRESS.COM

69

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

N0 1 9.5M 1 IN 4

Dedicated alcohol-free beer brand in the uk NIELSEN, 2021 Took part in Dry Jan in 2022, up from 6.5 in 21 and 3.9 in 20 ALCOHOL CHANGE, 2022

70

Pub visits are alcohol-free, a cold pint of Lucky Saint isn’t just for January

KAM MEDIA, 2021

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

NOW AVAILABLE IN 30L KEG, 330ML BOTTLE & 330ML CANS INN-EXPRESS.COM

71

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

INTRODUCING MADRÍ EXCEPCIONAL A new Modern European Lager, a colloboration between the La Sagra Brewery in Spain and Molson Coors.

Now available exclusively in the On-Trade.

For more information, please contact Customer Service on 0345 6000888

Brewed in the UK.

72

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

BUY 2 x 50L KEGS OF ASAHI SUPER DRY AND RECEIVE A CASE OF ASAHI SUPER DRY 330ML FREE

DEAL NO

IX 73

ASAHI SUPER DRY IS THE #1 JAPANESE BEER BRAND IN THE UK #DISCOVERY IS CALLING

ASD 50l: Available during the promotional period and specific to this brochure feature only.

To receive stock, you must order 2 x 50l kegs in 1 order. Free stock is limited to Asahi Super Dry 24 x 330ml NRB and will be delivered on the same order. Whilst stock lasts. Promoter: Asahi UK Limited, Brook House, Woking, GU21 5BJ

(Source: CGA OPMS Total GB 24 w/e data to 09/10/21)

INN-EXPRESS.COM

73

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

DOUBLEBARRELLED

WHAT HAPPENS WHEN YOU COMBINE A LOVE OF TRAVEL, A PASSION FOR QUALITY CRAFT BEER AND A DESIRE TO CREATE AN EXCITING, MEANINGFUL BUSINESS? MEET DOUBLE-BARRELLED BREWERY, READING'S PRODUCERS OF CRISP, REFRESHING LAGERS, JUICY HOPPY PALE ALES AND OTHER CONTEMPORARY BEER STYLES.

FROM HUMBLE BEGINNINGS AFTER BREWING A BEER AS A WEDDING FAVOUR, CO-FOUNDERS MIKE AND LUCI CLAYTON-JONES EMBARKED ON A ROUND THE WORLD BREWERY RESEARCH TRIP, TAKING IN CITIES AS FAR FLUNG AS STOCKHOLM, PORTLAND (OREGON), SEOUL, MELBOURNE AND WELLINGTON TO GAIN AN INSIGHT INTO THE TRULY GLOBAL NATURE OF CRAFT BEER. RETURNING HOME, THE PAIR TOOK TO BREWING IN THEIR GARAGE IN READING, BEFORE MOVING TO A PURPOSE BUILT SITE IN 2018

GAINING WIDESPREAD RECOGNITION FOR THE QUALITY OF THEIR BEERS - AND IN PARTICULAR YEAR ROUND FAVOURITES PARKA PALE AND DING KELLER LAGER DOUBLE-BARRELLED HAVE TRIPLED THEIR BREWING CAPACITY, AND ARE READY TO SHARE THEIR LOVE OF SEASONAL, DELICIOUS AND MODERN BEERS WITH THE MARKET. SPECIALISING IN THE CONTEMPORARY NEW ENGLAND OR "HAZY" STYLE OF PALE ALES AND IPAS, EXPECT CONSISTENTLY POPULAR BEERS THAT ARE FULL OF SOFT, JUICY AND TROPICAL FLAVOURS WITH LOW BITTERNESS AND A FULL AROMA 74

HOW DRINKS WHOLESALE SHOULD BE DONE

AVAILABLE NOW PARKA

PROUDLY INDEPENDENT SINCE 2002

PALE ALE (4.5%)

SOFT, JUICY AND HAZY PALE ALE IN THE NEW ENGLAND STYLE. A GENTLE BITTERNESS UP FRONT FROM CLASSIC AMERICAN HOPS CASCADE AND CENTENNIAL GIVES WAY TO A TROPICAL CITRUSSEY FINISH FROM A DRY HOP OF CITRA. REFRESHING, SESSIONABLE AND CONSISTENTLY PLEASING.

AVAILABLE IN 24 X 440ML CAN 30L KEY KEG 5 0 L K E G S T A R (available on request )

DING

KELLER LAGER (4.9%) CRISP, BREADY AND REFRESHING. WE TAKE A CLASSIC GERMAN MALT BILL, HALLERTAUER MITTELFRUH AND PERLE HOPS AND A TRADITIONAL BAVARIAN YEAST STRAIN TO CREATE A TRUE TO STYLE LAGERBIER WHICH PAIRS PERFECTLY WITH FOOD AND IS EVEN BETTER WITH GOOD COMPANY

AVAILABLE IN 24 X 440ML CAN 30L KEY KEG 5 0 L K E G S T A R (available on request )

FOLLOW DOUBLE-BARRELLED @DOUBLEBARRELLEDBREWERY

@DBBREWERY

INN-EXPRESS.COM

WWW.DOUBLEBARRELLED.CO.UK

75

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

- Everyone Else

“Start a business in 2020, no thanks!”

FOR THE LOVE OF BEER

76

Michael & Lara have spent many a year dreaming of running their own business and an opportunity in the most unlikely of times (2020!!) was too good to pass on, but hey, is there ever a good time to quit your job and go it alone?!

FRIENDSHIP & PASSION Newtown Park Brewing Co. is independently owned by a group of friends who share a joint vision for excellent food, drink, & good times.

These are the things that brought them here and is what there brewery is built on.

They’re building a place for friends to meet, share the good times (& sometimes the bad), and to make memories—all over a Newtown Park beer PROGRESSIVE & ACCESSIBLE BEERS As a brewery their focus is on modern beers with taste and quality being paramount— they’re obsessed with ingredients, so they’re beers should reflect this.

They’re not just about the new & cutting edge, will be producing a range of beers that reflect their diversity of taste.

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

PEOPLE FOCUSED & INCLUSIVE By people, for people. At the heart of our operation are people and we will always be that way to create a passionate, creative, family orientated environment.

Diversity is in our DNA, both beer & people—we hold equal opportunity as a core value. Our aim is to operate an ethical & sustainable business, whilst always supporting the local community & economy.

INN-EXPRESS.COM

77

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

78

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

We have an overriding philosophy that guides our culture and sits at the heart of everything we do.

Which is... To make the best contribution we possibly can to our industry, through pursuit of excellence in everything we do. To make beers that challenge and excite, no-compromise beers designed to delight. To keep experimenting and searching and never stand still.

To always use the freshest, finest and most ethical ingredients we can obtain, in line with what mother nature demands. To share the love of this craft with as many people as we can. And of course, to have as much fun as possible along the way. This is why we brew after all!

Our commercial releases (R#’s) are the result of this explorative R&D. When we have a beer that we feel is too good to not share, it makes it onto our larger 100 Hectolitre kit and eventually out into the public domain.

Since the spring of 2021, this takes place in our new home at Garden in Zagreb. Working alongside the team over there has brought a new level of possibility and opened up the spectrum of what we can produce. It’s nice to know that we actually don’t know what’s next out of the tanks. It’s how it all started and it feels like we are back in our flow, right where we want to be.

We are on a fantastic journey and we would love you to join us and come along for the ride.

Cheers, Lost+Found

30L KEY KEG £105.00

30L KEY KEG £145.00

GET SOME NOW INN-EXPRESS.COM

79

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

JOIN THE REBELLION! & feel the force!

* * * * * *

FREE KEG ON INSTALL POS & MERCH AVAILABLE BRANDED SINGLE OR DOUBLE TAPS FULLY MAINTAINED LINE CAN ROTATE WITHIN THE TINY REBEL RANGE INC SEASONALS CALL ON THE MILLIONS OF SOCIAL MEDIA FANS WHO LOVE OUR BEERS & WILL LOVE YOU TOO.

70K Twitter Rebels

80

2.1 M Facebook Impressions Per Month

4 M Instagram Impressions Per Month

HOW DRINKS WHOLESALE SHOULD BE DONE

7 M Monthly Rebel Impressions

PROUDLY INDEPENDENT SINCE 2002

X

INN-EXPRESS.COM

81

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

SAVE

SOME

WITH PRICES OF THE ‘BIG G’ SET TO ROCKET IN 2022 IS NOW THE TIME TO LOOK AT ALTERNATIVES? We have selected a handfull of alternatives that offer you a broad mix of styles.

They can also offer a better value per pint or even enable you to charge more per pint.

THE KING OF STOUT! But is it time for a change?

G

uinness is the reigning the king of stout in the UK. It is easily the most iconic example of a drink defining a nation. It’s always a lovely sight watching a pint getting poured. The way the white, creamy head mixes with the dark stout beneath, watching the bubbles rise to the top. Ahh, perfect.

But even with global dominance & all that theatre surrounding Guinness, the stout category is huge. There are some damn tasty & great value alternatives to this “king of stout”, or as the locals like to call it the “black stuff”. Not only will these alternative stand to make you more money but they give your customers a great tasting option.

STOUTS & PORTERS What’s the difference?

S

touts & porters are ultimately the same. They are top-fermented beers. The name porter was first used in 1721 to describe a dark brown beer that had been made with roasted malts. Because of the huge popularity of porters, brewers made them in a variety of strengths. The stronger beers, typically 7% or 8% alcohol by volume (ABV), were called “stout porters”, so the history & development of stout & porter are intertwined, & the term stout has become firmly associated with dark beer, rather than just strong beer.

What are milk stouts? The origin of the milk stout can be traced back to early 20th century England, an outgrowth of the increased popularity of dark ales like a porter, & later strong (or “stout”) porters. Milk, “sweet,” or “cream” stouts were generally beers with low amounts of alcohol but high amounts of residual sugar, Residual sugars are those left in a beer after the yeast has completed its fermentation. Because lactose is unfermentable by brewer’s yeast, lactose added to a beer makes the final product sweeter, fuller, & creamier.

Call 01789 488008 or email sales@inn-express.com for samples or even more alternatives.

82

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

Ava il

Sankey

Maule Brewing Co.

DARK MAULE

Rich, black pour, aromas of dark espresso, roasted malts & chocolate nibs. Sweet cocao & caramel, with a medium body, dry finish. Oats deliver a lovely smooth mouthfeel.

n&

C as k

4.7% | Milk Stout | £99.99

n

5.2% | Marshmallow Porter | £97.99

30ltr

C an sk &

30ltr Sankey

Wye Valley Brewery.

NAUGHTY & NICE

A-Type

Whitstable Bay Brewing.

BLACK STOUT

A silky keg stout brewed using a unique blend of four coloured malts which impart a rich, complex flavour, balanced by the finest Admiral hops, & finished with a smooth, creamy head.

4.2% | Stout | £85.69

nB ei

ab l

This beer wraps you in a velvety cocoon, dresses you in a smart suit & takes you out for a special night on the tiles... Sweet & salty collide in this rich, balanced & smooth dessert stout.

Availab le i

STAY PUFT

We took a traditional London Porter up to the next level, so it felt like the perfect combination to stir millions of marshmallows into every brew of Stay Puft. We Love Marshmallows!

Sankey

MILLIONAIRE

30ltr Sankey

30ltr

Wild Beer Co.

Ca

Ca n

Tiny Rebel Brewing.

Avai l

Ca

Availab le i

n

4.8% | Oatmeal Stout | £89.49

in le

ab

30ltr

Ava il

an

ab

in C le

ottle

30ltr Sankey

Wye Valley Brewery.

WHOLESOME STOUT

A winning combination of chocolate, roasted barley & dark crystal malt gives this stout its rich flavour & intensely smooth finish.

A beer of few words. A dark & thoughtful brew that lets its rich coffee notes, intense roasted barley flavours & dry, bitter finish do all the talking.

5.9% | Chocolate Stout | £98.99

4.6% | Oatmeal Stout | £69.99 INN-EXPRESS.COM

83

“

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

A BREWERY IS JUST ANOTHER FACTORY MAKING A PRODUCT. IT’S OUR PEOPLE AND THEIR PASSION THAT MAKE THIS OUR VOCATION.”

YOUR BEER OUR VOCATION A

brewery on top of a hill is how it started, but that isn’t where our story ends. On top of that hill is freezing rain, gale force winds and passionate, dedicated people willing to brew in it. 24 hours. 7 days a week.

To get to where we are, we’ve led our own narrative – paving the way for others in our progress. Founded in 2015 by John Hickling, Vocation has grown from a one man team to a team of 112 people. But that doesn’t mean we haven’t stuck to our roots. Our core range beers have followed the same recipes since their conception and our Special Release beers have been dreamt up off the back of their success. We’re growing rapidly and are now a well known name in the UK beer scene and beyond.

Our ability to support a growing, trusted “go to” core range alongside genuine innovation and inspiring beers through our Specials 84

HOW DRINKS WHOLESALE SHOULD BE DONE

programs has seen us grow across all sectors.

From big Imperial Stouts or Crisp Lagers and everything in-between. We can do it all, with unrivalled attention to quality and consistency…. and at scale. We’re not pretentious, elitist or smug. We want to share our beer with as many people as we can – we believe great beer should be accessible to all, regardless of where they choose to shop or socialise. We are very proud to have been at the forefront of bringing bold, modern beers to UK supermarkets. As we grow we are now taking that philosophy to many Countries around the World. We now export our beer to 40 Countries, as far as Australia, Japan, China, Russia, Brazil, and across the EU.

Our mission is simple- Better Beer for more People.

PROUDLY INDEPENDENT SINCE 2002

HEART & SOUL

ROLL WITH IT

NEW MUSICK

HOP, SKIP & JUICE

4.4% SESSION IPA

5.2% DDH PALE

4.0% HAZY PALE

5.7% HAZY PALE

INSTALL A PERMANENT VOCATION LINE AND GET A FREE 30L KEG AND POINT OF SALE KIT POS KIT INCLUDES: GLASSWARE BAR RUNNERS BEER MATS MERCH ONE KIT REDEEMABLE FOR EACH VENUE. KIT AVAILABLE WHILE STOCKS LAST.

INN-EXPRESS.COM

85

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

DEAL NO

IX 86

86

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

£94.99

£97.99

£90.99

£89.99

£89.99

£93.99

£101.99

£95.99

£116.99

£104.99

INN-EXPRESS.COM

87

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

30L KEG - £98 24x440ml - £45

30L KEG - £113 24x440ml - £56

88

HOW DRINKS WHOLESALE SHOULD BE DONE

30L KEG - £85 24x440ml - £42

PROUDLY INDEPENDENT SINCE 2002

FREE MAGIC ROCK KEGS! Sign up for a 12 month draught listing with Magic Rock & get 2 x Free Kegs up front plus full POS and glassware support.

SAUCERY SESSION INDIA PALE ALE ALC: 3.9% VOL

MURK-LIFE BALANCE HAZY PALE ALE ALC: 5.0% VOL

HIGH WIRE GRAPEFRUIT GRAPEFRUIT PALE ALE ALC: 5.5% VOL

For further details, contact: Inn Express or e-mail amy@magicrockbrewing.com Offer ends May 31st 2022

INN-EXPRESS.COM

89

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

WEEKLY CRAFT BEER UPDATES

STRAIGHT TO YOUR INBOX

WEEKLY ROTATING BEERS FROM THE LIKES OF DEYA / TINY REBEL / POLLY’S / MAGIC ROCK HOWLING HOPS / FULL CIRCLE / VOCATION DOUBLE BARRELLED / THORNBRIDGE NEWTOWN PARK / LEFT HANDED GIANT WIPER & TRUE / ATTIC / SALT PLUS MANY MANY MORE

SCAN THE CODE TO SIGN UP 90

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

! e m o s t ge

It’s no secret we love lager: we set up our brewery to make our flagship Keller Pils & brew lager every week of the year!

Lager is a style of beer that is incredibly difficult to master, but we love the challenges that brewing this type of beer brings. We source our malts from Germany & Belgium as these suit the profile of our our beers down to a tee, & provide classic notes to our modern renditions.

ALL OF OUR BEERS ARE UNFILTERED & VEGAN FRIENDLY. INN-EXPRESS.COM

91

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

92

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

BRIGHTON’S GOOD TIMES BREWERY, NOW HAS A FULL RANGE OF CRAFT BEERS IN KEG AND CAN AVAILABLE THROUGH INN EXPRESS

FULL SUPPORT, INCLUDING INSTALLS, BRANDED FONTS, HANDLES, GLASSWARE AND ADDITIONAL POS. AVAILABLE IN 30L SANKEY KEG AND 330ML CANS. SPEAK TO YOUR LOCAL INN EXPRESS REP FOR FURTHER DETAILS WWW.LAINE.BEER

INN-EXPRESS.COM

93

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

Air Liquide and Inn Express – a high quality partnership for the supply of beverage gases

As a valued customer of Air Liquide UK Limited and Inn Express we can offer the following key benefits:l

Full range of Carbon Dioxide and Mixed Gas cylinders used by all National & Regional Brewers

l

l

l

l

Reliable and efficient delivery service by Inn Express

Air Liquide UK drink dispense products which are subject to the most stringent quality checks and controls to ensure supply chain integrity

l

Extensive knowledge and expertise with gases, associated equipment and gas applications for the Hospitality Industry

Advice, help and equipment to ensure that you understand and comply with current Health and Safety Legislation protecting you and your staff

l

Products supplied by a member of the BCGA. British Compressed Gas Association

Assistance with the selection of the optimum supply solution for your drinks dispense operation

For all your beverage requirements contact Inn Express: Tel: 01789 488 008 Email: innexpress@inn-express.com Web: www.inn-express.com 94

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INSTALL

E D I S E T A T S A P I N O I S S SE

E E R F G E K X 1 E V I E AND REC KIT S O P A D N A L L A T ON INS INN-EXPRESS.COM

95

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

96

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

DEAL NO

IX 97

INN-EXPRESS.COM

97

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

98

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

99

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

100

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

101

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

102

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

103

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

wild fermented fresh fruit. no weird stuff

rhubarb

104

apple berry cherry

HOW DRINKS WHOLESALE SHOULD BE DONE

total session

PROUDLY INDEPENDENT SINCE 2002

fresh soda fresh juice + water + co2

mango habanero

crisp apple

hazy session

INN-EXPRESS.COM

105

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

106

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

107

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

BUY 5 CASES AND RECEIVE 1 CASE FREE

DEAL NO

IX 108

While stocks last. Promotion valid from 1st April - 30th April 2022.

108

HOW DRINKS WHOLESALE SHOULD BE DONE

4253-1 REK P4 Hotlines A4P Ad.indd 1

21/12/2021 13:56

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

109

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

110

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

111

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

112

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

Fancy a

FESTIVAL?

ARBOR ALES

W

e’ve been brewing beer in the fine city of Bristol since early 2007. Never shying away from trying out new ideas, we have an extensive back catalogue of recipes covering a vast array of styles & ABV’s. Though all different in their own way, they were all born out of a desire to make beer that we are proud of & importantly, that we really want to drink ourselves.

G

EASTON, BRISTOL

CONTACT YOUR ACCOUNT MANAGER TO DISCUSS HOW WE CAN HELP PLAN THE PERFECT FESTIVAL

LU

TE

N FREE

MOSAIC

GLUTEN FREE SESSION IPA / 4.2%

£108.99

BREW 61

SHANGRI-L A SESSION IPA / 4.2%

£110.99

L

ocated on our family farm just outside Bromsgrove, & our beers have been named to reflect the farming environment which surrounds us.

It is this setting, with our herd of Highland cows, & our flock of Pole Dorset sheep that has inspired us to create the clean tasting beers that we are becoming known for. The style of beers we are producing are light in taste & colour, fresh, lively & vibrant with a clean, fresh palate, all inspired by the fresh smells & tastes of countryside on a Spring day. A beer for all!

BROMSGROVE, WORCESTERSHIRE

GOLDEN ALE / 4.5%

H O P P Y I PA / 4 . 5 %

HOP ON

SPRING MEADOW

GREENFIELDS GOLD

£83.99

£83.99

£83.99

£81.49

GRAZING GIRLS

PALE ALE / 4.3%

SESSION IPA / 3.8%

INN-EXPRESS.COM

113

NEW FOR SPRING

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

BREW YORK

B

WALMGATE, YORK

TONKOKO

HAZE OF THUNDER

CALMER CHAMELEON

£109.49

£109.49

£98.49

MILK STOUT / 4.3%

NEW FOR SPRING

rew York was founded in 2016 by friends Wayne Smith and Lee Grabham. The two met at a mutual friend’s stag do and began home-brewing together after sharing their love and passion for craft beer, and Brew York was born not long after. Starting in 2016, as many other craft breweries were beginning their journey, creating Brew York was the realisation of a long-lived dream to build a brewery in York’s bustling centre with a popular on-site Tap Room, creating a destination where it felt welcoming and inviting to enjoy the beer (and other drinks) right next to the tanks they were brewed in.

MODERN PALE ALE / 4.2%

AMERICAN PALE ALE / 3.7%

BIRMINGHAM BREWING CO

STIRCHLEY, BIRMINGHAM

W

e’ve been brewing beer in Stirchley, Birmingham since 2016 creating a selection of quality beers that all Brummies can drink, enjoy, and be proud to put their name to.

We believe the only way to make exceptional, distinctive beer is to use the best ingredients around. What’s more, all our beers are vegan and gluten free so that anyone can enjoy them – even those from out of town!

EE

FR

EE

FR

EE

T

EN

GLU

GLU

GLU

STOUT BRUMMIE

114

EN

T

FR

T

EN

O ATM E A L S TO U T / 4.8%

C I T R U S P A L E A L E / 4 .0 %

PALE BRUMMIE

GOLD BRUMMIE

£99.99

£86.49

£100.99

HOW DRINKS WHOLESALE SHOULD BE DONE

INDIA PALE ALE / 5.5%

PROUDLY INDEPENDENT SINCE 2002

CHURCH FARM WARWICKSHIRE,UK

W

e love beer as much as you do, as such our beers are full of flavour & made with passion. Unlike our mass produced counterparts, we brew by hand, the traditional way. We use water from the farm’s well, locally sourced malt & hops & just add time & dedication to create a cracking pint.Church Farm Brewery is a family run craft brewery located on the family farm on the outskirts of Warwick. In November 2012 we sold our herd of dairy cattle & converted the milking equipment into a microbrewery, we’ve never looked back since.

PA L E A L E

AMBER ALE / 4.2%

PA L E A L E / 3 . 8 %

I PA / 5 . 0 %

IPA

S E S S I O N I PA

£ 74 . 9 9

£67.49

£77.99

£87.49

HARRY’S HEIFER

S I PA / 3 . 8 %

CLAVELL & HIND COTSWOLDS, UK

C

lavell & Hind, a microbrewery inspired by Gloucestershire’s most infamous highwaymen. Travelling the coaching routes of the south-west, these daring robbers would celebrate their wins & drown their sorrows at inns & public houses along the way.

COACHMAN

BLUNDER BUSS

ROOK WOOD

PA L E A L E / 4 . 2 %

RUBY ALE / 4.4%

£68.99

£85.99

£72.99

GOLDEN ALE / 3.8%

INN-EXPRESS.COM

115

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

LOWER BARN

WARWICKSHIRE, ENGLAND

B

efore the world went a bit shaky, three friends had decided that opening a brewery in an old barn was just what they wanted to spend their hard earned savings on. So, After spending early 2020 gutting out said old barn, it was all suddenly ground to a halt.

Fast forward a few months, and a lot of time to think and tinker with recipes we are now incredibly pleased to introduce the guys from Lower Barn Brewing Co.

LOWER BARN BREWING

ALL AVAIL ABLE IN 4.5G PINS - £39.99

AVAILABLE NOW all england

%

SESSION PALE ALE

CRISP AND REFRESHING GOLDEN ALE, WITH A HOPPY FINISH. BREWED WITH ENGLISH MARRIS OTTER MALT & ENGLISH ADMIRAL HOPS

CRAFTED

CITRUS HOPPY LIGHT AMBER BITTER SWEET

///

HANDMADE

THREE

POINT EIGHT

///

ARTISANAL

ALL ENGLAND

S E S S I O N PA L E A L E / 3 . 8 %

£64.99

A N K L E TA P PA L E A L E / 3 . 7 %

£69.99

116

Originally planned to be released to celebrate VE day we’ve decided to resurect the recipe to celebrate the Platinum Jubilee.

This beer has been crammed with English hops at every stage yet kept to a sessionable 4.0%.

Pre order for the celebrations on the 2nd - 5th June 2022

OFF THE BAR PA L E A L E / 3 . 7 %

£69.99

HOW DRINKS WHOLESALE SHOULD BE DONE

REIGN

HOPPY GOLDEN ALE / 4.0%

£69.99

9g Only

COVER DRIVE

BACK HANDER

PA L E A L E / 3 . 7 %

PA L E A L E / 3 . 7 %

£69.99

£69.99

PROUDLY INDEPENDENT SINCE 2002

CASK OF THE MONTH May

REIGN Hoppy Golden Ale / 4.0% Originally planned to be released to celebrate VE day we’ve decided to resurect the recipe to celebrate the Platinum Jubilee.

This beer has been crammed with English hops at every stage yet kept to a sessionable 4.0%.

£69.99

9g Cask INN-EXPRESS.COM

117

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

ALLS OPP’S

BURTON, STAFFORDSHIRE

A

NEW FOR SPRING

lmost 300 years after our first brew, Allsopp’s back. We’ve dusted off the old recipe books to reclaim our exceptional beers. Jamie Allsopp, the great-great-greatgreat-great grandson of Samuel, believes that the delicious beers of Allsopp’s are too good to be consigned to the history books.

He consolidated the scattered trademarks and found possibly the only remaining ledger containing the authentic recipes.

ALC

4 .0 %

VOL

PALE ALE

I N D I A PA L E A L E

£79.99

£87.99

PA L E A L E / 4.0%

I PA / 4.9%

OSS ETT

OSSETT, WEST YORKSHIRE

A

progressive and passionate independent brewery located in the heart of Yorkshire. Borne of family values; unity, team work and integrity. Crafted over two decades we’ve perfected the science of producing ales of consistently high quality and honed the art of brewing beers that are loved by all.

W H I T E R AT E

YORKSHIRE BLONDE S E S S I O N PA L E A L E / 3 . 9 %

YORKSHIRE BIT TER / 3.8%

£90.99

£92.99

£91.99

H O P P Y PA L E A L E / 4 . 0 %

118

HOW DRINKS WHOLESALE SHOULD BE DONE

BUTTERLEY

PROUDLY INDEPENDENT SINCE 2002

PUR ITY

WARWICKSHIRE, ENGLAND

W

hen Purity Brewing Company set out the mission was simple: brew great beer without prejudice, with a conscience & with a consistency & an attention to detail, which is second to none.Based on a working farm in the heart of the beautiful Warwickshire countryside, Purity is committed to brewing beer with a conscience. Our brewery practices are designed to be environmentally friendly & in the case of our wetland system, environmentally enriching.

Purity is a name synonymous with music & the arts & thanks to our support for music events such as Mostly Jazz, Funk & Soul, Moseley Folk, Camper Calling & Lunar Festivals. We like to keep our finger on the cultural pulse.

PURE GOLD

PURE UBU

GOLDEN ALE / 3.8%

AMBER ALE / 4.5%

£89.99

£97.99

PA L E A L E / 4 . 2 %

B E S T B I T T E R / 4 .0 %

JIMBO

BUNNY HOP

£94.99

£92.99

£90.99

MAD GOOSE

H A Z Y PA L E / 3 . 5 %

INN-EXPRESS.COM

119

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

120

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

INN-EXPRESS.COM

121

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

122

HOW DRINKS WHOLESALE SHOULD BE DONE

PROUDLY INDEPENDENT SINCE 2002

SPRING CASKS THORNBRIDGE DERBYSHIRE

BLACK SHEEP YORKSHIRE

WILD BEER SOMERSET

JAIPUR I PA / 5 .9 %

ORIGINAL BEST BIT TER / 3.8%

BIBBLE PA L E A L E / 5 .9 %

£109.99

£84.49

£109.99

SHARP’S CORNWALL

DONNINGTONS COTSWOLDS

GREENE KING BURY ST EDMUNDS

BACKGROUND CONTINUES TO FILL SPACE

DOOMBAR A M B E R A L E / 4 .0 %

£96.99

ON THE NOSE AMBER ALE / 4.2%

£79.99

I PA I N D I A PA L E A L E / 3 .6 % GK LIGHT GREEN

GK DARK GREEN

BRIGHT GREEN

PANTONE 2258C

PANTONE 3435C

PANTONE 368C

C - 91 M-0 Y - 100 K-8

C - 93 M - 24 Y - 85 K - 68

C - 65 M-0 Y - 100 K-0

R-0 G - 133 B - 34

R - 21 G - 71 B - 52

HEX/HTML: 008522

HEX/HTML: 154734

PANTONE 467C

DARKSTAR SUSSEX

FULLER’S LONDON

HOPHEAD HOPPY GOLDEN ALE / 3.8%

LONDON PRIDE A M B E R A L E / 4 .1 %

£ 74 . 9 9

GOLD METAL FOIL/SUBSTRATE MATCH TO KURZ LUXOR 428

CMYK/RGB - HALFTONE GOLD EFFECT

TIMOTHY TAYLOR YORKSHIRE

L ANDLORD PA L E A L E / 4 .1 %

£ 74 . 9 9

£94.99

£116.99

TWO CRAFTY BREWERS BLACK COUNTRY

WOODFORDE’S NORWICH

BACKYARD MIDLANDS

GOLDEN BEAST GOLDEN ALE / 4.2%

WHERRY AMBER ALE / 3.8%

S E S S I O N I P A / 4 .1 %

£71.99

£ 74 . 9 9

£ 74 . 9 9

R - 120 G - 190 B - 32 HEX/HTML: 78BE20

BLONDE

INN-EXPRESS.COM

123

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

WINNER

GOLD

NATIONAL KEG

WINNER OVERALL CHAMPION

124

HOW DRINKS WHOLESALE SHOULD BE DONE

THE SMOOTHEST, SILKIEST OF STOUTS

GOLD

GOLD

INDEPENDENT BEER AWARDS 2020

NATIONAL KEG

PREMIUM LAGERS & PILSNERS (4.5% TO 5.9%)

INDEPENDENT BEER AWARDS 2020

THE MULTIPLEAWARD-WINNING COOL, CRISP LAGER

INDEPENDENT BEER AWARDS 2020

THE WISE CHOICE OF CLASSIC REAL ALE

THE SUPERIOR NAME IN PREMIUM REAL ALE

REGIONAL KEG

WINNER BRITISH DARK BEERS (4.5% TO 6.4%)

PROUDLY INDEPENDENT SINCE 2002

THE KING OF PALE ALES

THE POWERFUL PEAK OF HOPPINESS

THE HOPPY HOOTENANNY OF A PALE ALE

THE HOME OF BEAUTIFUL BEERS SINCE 1985 Wye Valley Brewery have been brewing the finest beers in cask and keg for over 35 years.

We use only the highest quality ingredients including Maris Otter barley and whole hop cones.

We have some of the nation’s finest hop growers on our doorstep. In fact, over 70% of our hops come from farms within 10 miles of our brewery in Stoke Lacy.

As a result, our beers are adored by pub regulars, awards juries and anyone who tries them!

INN-EXPRESS.COM

125

WYE VALLEY HEREFORDSHIRE,UK

A

ward-winning, family-owned British brewery of original craft beers. Since 1985 we’ve been producing the very best cask, keg & bottle beers, using the finest ingredients, including locally-grown hops. We are also a staunch supporter of the Great British pub, where our beers can be enjoyed in the company of friends.

WYE VALLEY BITTER PREMIUM BIT TER / 3.7%

H PA

H O P FAT H E R

BUTT Y BACH

£79.99

£79.99

£86.99

PA L E A L E / 4 .0 %

£72.99

S E S S I O N I PA / 3 . 9 %

PREMIUM ALE / 4.5%

FREE CELLAR POSTERS GUIDE CELL AR ER CASK BE LL:

ER HERE

WRITE LEAD

LT CA

T A FAU TO REPOR 1. CEL

VENTIL ATION

Check daily

E

HYGEIN

n ventilatio adequate Maintain build up of gas to prevent growth and mouldfor 10 minutes daily Ventilate

ATURE

TEMPER

BREWER

Keep cellar

clean and

tidy

CT NUMB CONTA

Clean lines seven days

d on Switche up Topped Dust free

NEED MORE LINE CLEANER? CALL

01789 488008 TO REPO RT A FAULT CALL:

WRITE LEAD

1. CELLAR & EQUIP MENT COND Y

TEMPERATUR

ATION

2. PREPAR

TRADITIONAL

E

STILLAG

ED

STILLAG CASKS NOTthe cellar

AL VERTIC TION EXTRAC ½”

Roll around stillaged before being

Raise cask e under keyston

Ventilate for 10

TECH CONTACT

NUMBER HERE

HYGEINE

Keep cellar clean

EQUIPMENT

and tidy

Switched on, topped up, dust free

minutes daily

LINE CLEANING

Clean all lines at least every seven days

11 – 13ºc

NEED MORE LINE CLEANER?

2. PREPARATIO

QUALITY

at

Check VENTILATION in in the cellar Maintain adequate of ventilation advance ion to prevent for sale build up of gas connect and mould growth

BREWER / CELLAR

ITION

QUALIT the beer

E

tap use a clean or Always after venting 24 hours before sale 24 hours

after 4 hours Vent 2 – g stillagin eck spiles Ease/ch 8 hours – every 6 n cask for Conditio m 3 days minimu

Oldest stock to Sell prior date ‘best before’3 days Sell within

Check Daily

TAPPING

G& VENTINTIONING CONDI

Level

STOCK EMENT MANAG first

STORAGE11º – 13ºc

SCAN THE CODE

CELLAR GUIDE KEG BEER

CLEANINGat least every

R

APC COOLE

11 – 13ºc

Always

R TECH

/ CELLA

NS

NDITIO

ENT CO

IPM LAR & EQU

G& VENTINTIONING CONDI hours after

C:

KEG STORAGE

24 – 48 hours Always at 11º before sale – 13ºc

4 Vent 2 – g stillagin tap every Open vent until 6 – 8 hours gas escapes no more n cask for Conditio m 3 days minimu

A: T: T:

CALL 01789 488008

N

Clarity

Aroma SECONDARY Taste

VALVE

Turn ON at start ture of session Turn OFF Tempera at end of session

REMOTE COOLERS

Turned on and 24 hours a day working Check ice bank daily

HEAT DUMPS

Keep grills clean

G

3. SERVIN

CTION TRADITONAL E CONNE STILLAG

TION

AL EXTRAC VERTIC CTION CONNE

lines 1. Flush spile 2. Remove beer – CATT open 3. Sample line to tap and 4. Connect aspirator valve Connect fitted) (where

To order

lines 1. Flush vent tap r valve 2. Open aspirato 3. Connectfitted) (where line to 4. Connectand turn on syphon

SERVE TO

Clarity

C:

Aroma

A:

spile if aspirato half full 1. Replace at least tap 2. Close tilt cask when 3. Gently

Keep all grills clean and free from obstruction

3. SERVING

CONNECTIO N 1.ture T Tempera2. Correct product

Taste

T: T:

KEG COUPLER

3. Check coupler – check hygiene 4. Connect 5. Turn on gas 6. Check gas pump (if fitted) 7. Fill up line primer

Must be fully engaged

GAS PUMP

LINE PRIMER

CHECK QUALITY

C:

G TIME: r not fitted CLOSINAL ASPIRATOR aspirato on tap if VERTIC

A:

vent tap rod if fitted 1. Close tap on syphon 2. Close

Clarity Aroma

T:

Taste

T:

Temperature

xpress.com

inn-e 08 / sales@

9 aner: 0178SWITC H

r or line cle

more bee

Check coolant levels

E G TIME: CLOSINIONAL STILLAG r not fitted TRADIT

CUSTOMERS

time glass every A clean check daily CATT –

SERVE TO CUSTOMERS

4880

OFF DISPENSE

To order more beer

TO D O W N LO A D O U R H A N DY CELLAR POSTERS

Use a clean glass every time

GAS AT END

or line cleaner:

OF EVERY SESSIO

01789 488008

N

/ sales@inn-expres

s.com

CALL 01789 488 008 FOR PRINTED COPIES

PROUDLY INDEPENDENT SINCE 2002

VOC ATION

HEBDEN BRIDGE, YORKSHIRE

F

G

iercely independent brewery, hell-bent on producing punchy & distinctive beers Brewing bold beers from our hilltop in Hebden Bridge & pouring punchy pints from our very own taprooms. We’re resolutely in the business of setting standards, not following trends. We punch above our weight by putting good beer into good peoples fridges, never courting credibility we just let our hop forward, unapologetic beers do the talking. Our core collection is a constant to always come back to, while we show our creative flare through limited editions. We put our heart & soul into every brew its not life & death but its up there. We listen to our drinkers, we still make beer for us as much for as we do for them, & we still only brew beer were proud to put our name on. Its still our Vocation.

NEW FOR SPRING

BREAD & BUTTER

LU

TE

N FREE

D R Y H O P P E D PA L E / 3 . 9 %

A M E R I C A N PA L E / 4 . 8 %

PRIDE & JOY

HEART & SOUL

NAUGHT Y & NICE

£83.49

£86.99

£83.49

£98.99

S E S S I O N I PA / 4 . 4 %

C H O C O L AT E S T O U T / 5 . 9 %

VALE BREWERY

BRILL, BUCKINGHAMSHIRE

I

n 1995, brothers Phil and Mark Stevens had a desire to provide high-quality locally brewed beers that were full of flavour, well balanced and accessible for drinkers, and Vale Brewery was born.

V PA

RED KITE

PA L E A L E / 4 . 2 %

CHESTNUT BITTER / 4.3%

£88.99

£91.99

BRILL GOLD

G R AV I TA S

£76.99

£98.99

With a host of awards following in quick succession, Vale quickly expanded out of its Haddenham home, settling in the hill-top village of Brill, known for being JRR Tolkein’s inspiration for the village of Bree in The Lord of the Rings

GOLDEN ALE / 3.5%

PA L E A L E / 4 . 8 %

INN-EXPRESS.COM

127

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

TITA NIC

T

itanic Brewery has grown from very humble beginnings to production of over 4 million pints a year. Our Staffordshire brewery was founded in Burslem, Stoke on Trent in 1985 with one goal - to produce great beer! When we started back in the eighties, we brewed one beer – Titanic Premium. At the time, there were very few small brewers & it felt like we were sailing into uncharted waters.

We shouldn’t have worried, people loved the easy drinking, quaffable flavour of Premium. We now call it Anchor & it remains a favourite.

STOKE-ON-TRENT, STAFFS

WHITESTAR

ICEBERG

ANCHOR

STEERAGE

GOLDEN ALE / 4.5%

P A L E A L E / 4 .1 %

A M B E R A L E / 4 .1 %

BEST BIT TER / 3.8%

£93.99

£89.99

£89.99

£85.99

WAD WORTH

DEVIZES, WILTSHIRE

ALL WADWORTH’S BEERS AVAIL ABLE IN 4.5G PINS

ANY TWO FOR £80

W

4.5 Gallon casks

PINS

e’re extremely proud of our heritage as a family brewer and pub operator and, with over a century of expertise, see ourselves as the innovators in beer.

The history of Wadworth from 1852 to present day is quite a journey...

128

6X

IPA

INDIA PALE ALE / 3.6%

P R E M I U M A L E / 4 .1 %

9g CASK £72.99

9g CASK £87.99

4.5g PIN £38.99

4.5g PIN £45.99

SMALLER

BIGGER

HOW DRINKS WHOLESALE SHOULD BE DONE

size flexIbility

PROUDLY INDEPENDENT SINCE 2002

Untitled-4 1

17/02/2022 17:28

INN-EXPRESS.COM

129

INN EXPRESS INDEPENDENT DRINKS DISTRIBUTOR

THE SPORTS COLLECTION The most versatile beer on your bar. Whether you’re showing the rugby, tennis, football or cricket.

Finding a themed beer for each sport is tough. We now have the perfect beer at the perfect price and now the perfect size!

AVAILABLE IN

LOWER BARN BREWING ENGLISH PALE ALE / 3.7%

TWO SIZES 9G CASK

130

£39.99

4.5G PIN

9G

4.5G

Crisp and refreshing golden ale, with a hoppy finish. Brewed with English Marris Otter Malt & English Admiral Hops.

£69.99

HOW DRINKS WHOLESALE SHOULD BE DONE

Q2 2022 LBB advert.indd 1

10/02/2022 13:36

NEW FOR SPRING

STR OUD

PROUDLY INDEPENDENT SINCE 2002

STROUD, UK

S

troud Brewery established in 2006, initially the brewery was a passion project for our founder Greg Pilley; an adventurer, environmentalist & beer lover. His purpose was simply to make great tasting beers for the local community whilst being the change he wanted to see in the business world. Today Stroud Brewery is a thriving enterprise & our tap room has become one of Stroud’s cherished local landmarks. We make great tasting, ethical & organic beer & we create welcoming, fun social spaces.

TOM LONG

ORGANIC AMBER ALE / 3.8%

£87.88

O . P. A

O R G A N I C PA L E A L E / 4 . 0 %

£90.86

INN-EXPRESS.COM

131

t n e d n e p e d In THANK YOU

FOR SUPPORTING

I N N E X P R E S S I N D E P E N D E N T D R I N K S D I S T R I B U TO R

H a s e l o r, Wa r w i c k s h i re B 4 9 6 L X TEL: 01789 488008 E M A I L : s a l e s @ i n n - e x p re s s . c o m W E B : i n n - e x p re s s . c o m

IN

TE D ON 1 0 0%

PR

@ i n n e x p re s s d r i n k

/ i n n - e x p re s s - i n d e p e n d e n t - d r i n k s - d i s t r i b u t o r

RE

in

C

YC

ER

@ i n n _ e x p re s s _ d r i n k s _ d i s t r i b u t o r

LED PA

P