InMotion Course Catalog
2022
A MESSAGE FROM INMOTION REAL ESTATE INSTITUTE Thank you for requesting our Course Catalog. You will find two new courses for 2022 : ➢ YouTube and Video Marketing – PART 2 ➢ The Handheld iOffice for Real Estate – For iOS Users Only
In addition to these new courses, we’ve also updated some of our most popular courses. In Google World, we’ve added content on how to use Google to uncover Sales Intel on prospective clients. In our social media courses, we’ve added IG Reels and new Facebook tools for the new Business Pages. We’ve also rehauled our LinkedIn class in our Social Media series. Lastly, we’d like to remind you that we love ZOOM classes and in 2021 we did over 200 hours of synchronous training courses.
If you have any questions, do not hesitate to contact us. As always, we appreciate you and look forward to serving you in 2022. Juanita McDowell
InMotion Real Estate Institute (InMotionREI) GREC School License #6533
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TABLE OF CONTENTS
Technology………………………………….….4 Marketing and Social Media…………………..12 Mortgage and License Law…………………….17 Productivity and Customer Service……………..19
Booking Information……………………………23
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TECHNOLOGY CLASSES 2022
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NEW for 2022
THE HANDHELD “IOFFICE” FOR AGENTS – NUTS AND BOLTS Most agents manage their real estate business
with their smartphone and tablet. This class will teach students hidden tricks and tips that you might find in the iOS 300-page manual—but who wants to do that? This class will also cover key gestures, features and shortcuts that will save time when serving clients. Lastly, students will learn the most popular and
reliable real estate apps that will improve productivity and efficiency.
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GADGETS AND GIZMOS
In this class students will learn about the latest cloud-based tools, mobile apps, recording devices, and tech savvy gadgets available in today’s market that will help them better market and manage their business. Get ready to learn about the latest 21st Century gadgets in the new year.
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TIGHTEN IT UP! DATA SECURITY, PRIVACY, & SAFETY In this class students will learn about the latest “digital” hacks in the real estate community as well as privacy concerns (per the GA Law) when collecting a consumer’s “personal” information.
Partial list of topics: Latest Scams to Hit Real Estate Agents and Firms Across
the Country
Digital Safety for Agents (Wearable safety technology
and safety apps) How to Send an Encrypted Email to Your RE Client in
Outlook and Gmail The Weakest Link in Your Security Chain How to Know When Your Cell Phone has been Hacked WWW.THEINMOTIONGROUP.COM
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Updated for 2021
MOBILE TECHNOLOGY AND APPS FOR REAL ESTATE AGENTS In this class student will learn how to harness the power of their mobile office as well as the apps and devices that can be connected to it to enable agents to better serve their clients with efficiency and accuracy. Apps such as Evernote and Keep will be covered in this class, along with reliable real estate apps that every agent should know.
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Updated for 2021
GOOGLE WORLD FOR REAL ESTATE AGENTS In this class students will learn how to use Google applications to improve
their visibility in the marketplace, drastically slash marketing costs, and better communicate with potential customers. This course will teach you Google features and apps that drive leads to
your business and help you to connect with potential clients.
Partial List of Topics: Search Engine Optimization Strategies, The G-Suite, Google Photos,
Google Voice, and Chrome Browser Extensions for Productivity and Efficiency Using Google search operators for SALES INTEL
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YOUR INBOX IS IN THE CLOUDS – GMAIL ESSENTIAL TRAINING This course will show you how to best organize and work with your
inbox, search email, and use shortcuts so you're more productive and effective. You will also learn how to configure your Gmail account and
settings—from changing themes to adding additional email accounts. Students will learn how to keep track of their most important contacts and how to use Google Duo to chat with clients. Topics include: • Labeling and filtering email • Mail operators •
Changing themes and inbox types • Adding additional email accounts to Gmail • Creating contacts and contact groups • • Creating autoresponders • Using keyboard shortcuts • New 3 rd party tools you can add to Gmail
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NEW for 2022
YOUTUBE AND VIDEO MARKETING FOR AGENTS – PART 1 & 2 Today’s consumer may search YouTube for real estate concerns
such as: Homeownership (Buying and Selling, Taxes, Maintenance) Best Time to Buy (Assurance of Timing and Availability) Market Updates
Neighborhood Tours This course will teach real estate agents how to use YouTube
legally and ethically to help clients with the topics listed above. Students will learn how to create informative videos that will help them become branded as experts in their industry and local area. (Part 1 – 3 CEs, Part 2 – 3 CEs) WWW.THEINMOTIONGROUP.COM
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MARKETING AND SOCIAL MEDIA 2021
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MARKETING AND EDUCATING ONLINE USING INSTAGRAM, FACEBOOK, AND YOUTUBE
Updated for 2021
This course will teach real estate agents how to use three
very popular platforms (Instagram, Facebook, and YouTube) to help potential homeowners navigate the path to homeownership.
Partial list of topics: Case studies – The Top IG REALTORs - What are they doing
right?
**Instagram Reels – How to use them for your real estate
business
Facebook Pages for SEO
Facebook Live Strategies Facebook Boosting Content Ideas for the 365-day calendar WWW.THEINMOTIONGROUP.COM
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Updated for 2022 Do you want to grow your business without spending a fortune?
MAXIMUM MARKETING, MINIMUM DOLLARS
Then you can’t afford to miss this class crafted for the savvy and thrifty individual. This course will teach you how to design and implement a powerful marketing plan while staying on a budget. Students will learn the best places to network online and offline to get leads and grow their real estate business. Partial List of Topics: How to implement a powerful marketing plan while staying on a budget How to identify the right market niche How to become the “purple cow” in the real estate marketplace and
stand out in a crowd How to leverage e-mail lists, websites and online PR to build your
business
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Updated for 2021
SOCIAL MEDIA OVERVIEW Are you wondering what all the talk is about regarding
social media? No need to wonder further; this course will demonstrate the value of using various websites to grow your real estate business. Students will learn how to create a marketing plan around the most popular social networking sites available today. Applications covered: Twitter, Facebook, YouTube and
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MORTGAGE AND LICENSE LAW CLASSES
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SUCCESSFUL CLOSINGS: HOW TO KEEP YOUR BUYERS ON TRACK ▪ This course is designed to help Real Estate agents more effectively
represent the buyers and sellers they work with by offering them a detailed explanation of the mortgage process. It covers every aspect of the mortgage process from preapproval through closing. Students will learn what they need to know to keep their buyers on track for a successful closing. ▪ We will cover common “Gotcha’s” that delay a loan or prevent it
from closing.
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LICENSE LAW IN PLAIN ENGLISH ALL GA licensees must complete 36 hours of CE and 3 of these hours must include an approved License Law course. Our training is unique in that it provides case studies and real citations. Our message: “Don’t let this happen to you.” This license law course has been approved by GREC.
Sample list of topics: Advertising Unfair trade practices Management responsibilities in real estate firms
Handling real estate transactions WWW.THEINMOTIONGROUP.COM
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PRODUCTIVITY AND CUSTOMER SERVICE 2022
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BALANCING ACT: TAKING CARE OF REAL ESTATE, CLIENTS, AND SELF
Successful real estate agents know that they must have the right
work/life balance in their lives. This class will give students the necessary tips and tools to
accomplish overall balance in their real estate life. With the latest apps, tools, and business strategies, this class will help them not only balance their lives but it will give them the tools to better service to their customers.
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Updated for 2021
FIVE STAR CUSTOMER SERVICE: AN AGENT’S SECRET WEAPON
Just a satisfied customer is no longer good enough if you want a lifetime customer. In the age of Yelp and other online reviews, real estate professionals must provide “5-Star” service before, during, and after a transaction. This class will show you how to capture a client for life and snag loads of referrals for the future.
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INMOTION INSTRUCTORS FOR 2022
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Juanita McDowell Marsha Thompson
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BOOKING INFORMATION
CONTACT US 4-6 WEEKS IN ADVANCE: EMAIL: JUANITA@INMOTIONCONSULT.COM OFFICE PHONE: 404-955-9740
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