Port Environment Centre Brand Identity

22 March 2019

Port Environment Centre Brand Identity

PORT COMMUNITY CENTRE Brand Guidelines 22.03.2019

Primary Logo

Port Community Centre’s logo is a combination of many elements forming the ‘Port’ element.

Seahorse camouflaging itself amongst seagrass for protection.

CLEAR SPACE

A Kaurna shield representing Kaurna people, it symbolises protection as well as care.

To ensure legibility, always keep a minimum clear space around the logo. This should be the same size as the inner piece of the lifeguard ring element.

A mangrove tree representing yartapuulti the place of sleep. At certain times mangroves would release a toxin into the water which would put fish to sleep.

A helm and a lifeguard ring.

50mm MINIMUM SIZE

The smallest the logo should be represented is 50mm wide.

PORT COMMUNITY CENTRE Brand Guidelines 22.03.2019

Secondary Logo

The following secondary logo may be used in place of the primary logo is unsuitable for the application.

This logo might be used where the need for a more narrow horizontal banner is presented.

Additional usages could also be for letterheads, website banners, vehicle branding etc.

Port Environment Centre

PORT COMMUNITY CENTRE Brand Guidelines 22.03.2019

Additional Text

In some instances the Port Environment Centre may require additional text below the logo element.

This text should be no wider than the word Centre on both Primary and Secondary variations.

Coastal & Marine

Port Environment Centre Coastal & Marine

PORT COMMUNITY CENTRE Brand Guidelines 22.03.2019

Unique forms and composition create a memorable mark.

Range of elements within the logo expresses diversity.

All the elements to forming the ‘Port’ element symbolise community members working together.

Overall mark is unique and contemporary, it shows how the centre is forwardthinking and creative.

This logo may be more suitable when used in applications such as a square social media profile picture or on the left hand chest of staff uniforms.

Logo Mark

PORT COMMUNITY CENTRE Brand Guidelines 22.03.2019

Additional Usages

PORT COMMUNITY CENTRE Brand Guidelines 22.03.2019

Colour Palette

The colour usage for Port Environment centre is Cyan and Navy Blue.

The logo should be used primarily as cyan on a light coloured background and white on dark or coloured backgrounds with high saturation.

PANTONE 801 C RGB HEX/HTML CMYK

0 154 206 009ACE 85 0 8 0

PANTONE 296 C RGB HEX/HTML CMYK

4 28 44 041C2C 100 73 28 86

PORT COMMUNITY CENTRE Brand Guidelines 22.03.2019

The font to be used with Port Community Centre branding should always be a combination of Sharp Sans Bold for Headlines and Roboto Regular for body copy.

Typography

Port Community

Leading and tracking should remain at 100% When there are instances where Sharp Sans Bold cannot be used Roboto Bold can be used in its place.

Sharp Sans Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890

Roboto Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890

Port Environment Centre