contentwriting,websitecopywriting
TheTruthAboutUsingAItoWriteYour BlogsandWebsite saysomethinghere
DeniseC October4 2025
Asasmallbusinessowner you ’refocusedonoptimisingyourtime Thismeansgettingthebestvalue formoneyonyoursupplies employingreliablestaffwhomyoucancounton andfindingthefastest waytogetyourselfonline
Youneedadigitalpresencequickly,andyoucan’tattractanycustomersorstartyourmarketingefforts unlessyouhaveone Whathappensnext?YouseeanadvertisementonlineabouthowanAI platformcan buildyouawebsiteinminutes or createblogsinseconds YouthensubscribetoanAI platform withoutknowingaboutthechallengesofAI-generatedcontent
Asamarketerandbusinessowner Iunderstand Theoffersoundstemptingwhenbudgetsaretight butitreallyisn’t UsingAIinyourcontentisamarketingredflag Andthereisalesser-knownriskof havingAI-generatedcontentforyourwebsite
Let’stalkaboutthis
TL;DR(Summary):TheriskofAI-generatedcontentisthelossofbrandpersonalityandauthorityas abusiness WhileusingAItocreateyourwebsitecontentandblogssoundsgreatintheshortterm in thelongrun,youreleftwithawebsitethathaszeropersonalconnection,zeroengagement,andno SEO(yes,evenifyouuseSEO-friendlyAItools) ToreallygetthebenefitsofAIcontentinyour marketing,useittogenerateideas,refineyourideaswithyou,andcomeupwithwebsiteorblog outlines Andalwaysgetahumantoreadandeditthefinalproduct
WhydoesAIcontentfeelsotempting?
Ithelpstogeneratecontentorawebsitepagequickly ThecostofusinganAIplatformischeap AnyonecanuseAIwithoutanypriorknowledge
Unlikehumans AIrarelymakemistakes
There’snohassleofdealingwithagenciesorfreelancers
BeforeIstartsoundinglikeyourusualanti-AIwriter letmejustsaythatIbelieveinthebenefitsofAI andwhatitcando Infact,IuseGrammarlytotriple-checkmyworkandalsoChatGPTasmy soundingboardwheneverIhaveanideaformybusiness
However withintheseshort-termbenefits theresahiddenriskofAI-generatedcontentforwebsites: yourbrandpersonalitybecomesasblandaslodgingyourBusinessActivityStatement(BAS),and yourcredibilityasabrandforpeoplebecomesalmostnon-existent
TheRisksofAI-GeneratedContent
TherearemanyrisksofAI-generatedcontent,includingpoorSEOfromgenericcontent,andpenalties forlow-qualitycontent Thentheresalsoapossibilityofdamagingyourbrandsreputationif authenticity creativity andlackofemotionalintelligenceisquestioned Letslookintothisfurther
PoorSEOResults
Timeandtimeagain Googlehasmentionedthatwebsitecontentshouldbehelpful,reliable,and focusedonbenefitingthereadertogetnoticedbyitssearchengine ArtificialIntelligencecannotdo this simplybecauseitdoesnothaveanyoriginality
Ifyou’retryingtorankforasearchterm(ie plumberinPerth),andyou’reusingChatGPTtowriteyour websitepage,allChatGPTwilldoistakealltheexistingwordsandphrasesthatalreadyexistonthe webandduplicatethemforyourwebsite
Andifthere’sonethingthatGoogledislikes it’sunoriginal duplicatecontentwithkeywordsstuffed intoitunnaturally
TogetnoticedbyGoogle,itisrecommendedthatyoucreateyourwebsitecontentwiththeE-E-A-T (Experience,Expertise,Authoritativeness,andTrustworthiness)framework,whichisastandard Googleusestoevaluatecontentquality
NoBrandVoiceandAuthenticity
ArtificialIntelligencecannotcaptureyourpersonalstory values ortone Nomatterhowmuchyoutry topromptitto soundpersonal yourcopyalmostalwayssoundsroboticandgeneric Butwhydoes havingabrandvoicematter?
Thinkofthelasttimeyouboughtaproductoraservicefromalocalbusiness 9timesoutof10,it wouldhavecomefromanemotionalplace(ie youtrustedthebusiness,youunderstoodtheproduct, youknewthatthebusinessunderstoodtheirproductsorserviceslikethebackoftheirhand)
Now,considerwhetherAIcanconveythesamelevelofemotionsforyourwebsite
WastedTimeandMoney
AlthoughAI-generatedcontentforyourwebsitemayseemcheapatfirst it’llultimatelycostyou moremoneyandresources AsignificantnumberofwebsiteownershaveregrettedusingAIgeneratedcontentfortheirwebsites particularlywhenthecontentisoverusedorrelieduponalmost exclusively
ManybusinessownerswhouseAIintheircontenteventuallyregretitwhentheyfailtogenerate leadsorsalesfromthewebsite andstatisticssupportthis 55%ofcustomersareuncomfortablewith AIcontent andGooglehasclassifiedthistypeofcontentas‘lowrating’
IveseenmanybusinessownerstryAIcontent,realiseitsnotworkingmonthsaftertheirwebsite launch,andstarttheentireprocessagain Isn’titbettertogetitrightthefirsttime?
CustomersNoticetheDi erence
Yes,theywill Yourcustomersaresmart,andtheycantellwhenapieceofcontentlacksoriginalityor humannuance Whenyoureleasegenericcontentonyourwebsite,itsoundsunseriousandlax Itcan alsobeanimpressionofhowmucheffortyouputintoyourbusiness,andultimately,them
HerearesomesentencesandwordsthatAIcontentloves andcustomersseeiteverywhere: Theemdash(-) isntjustabuzzword “thelandscapeof”
ensure “treasuretrove”
WithsomuchAI-generatedcontentonline yoursmallbusinesshasanopportunitytocreateitsown personality Thisiswhatwillgiveyouanedgeifyourecompetingwithothersimilarbusinesses
TheLong-TermConsofAI-GeneratedContentfor
Websites(AndWhyHumanContentMatters)
Inthelongrun,usingAI-generatedcontentwillultimatelyproduceamultitudeofsimilar,generic,and artificialcontentacrosstheinternet Customerswillseethesamewritingstyle,tone,andsummaries acrosseverybusinessandbrand,andalready,wereseeingsomebacklashfromthepublicaudience againstAI-generatedcontentonline
Foryourbusiness,itmeanslittletonoconnectionwithyourcustomers Italsotellsyourcustomers this:IfIputthismucheffortintomymarketing I’llputthesameeffortintowhatI’mselling
AlessonthatIlearnedinmarketingisthis:Alwaysassumeyourcustomersaresceptics Assumethey thinkyoullcutcorners,notdoagoodjob,anddisappointthem Yourmarketinggoalshouldbeto provethemwrong
WithunoriginalAIcontent you ’reprovingthemright
I’llleaveyouwiththisfoodforthought
Conclusion:HumanCopywriting(andConnection) StillMatters
Aswithmostthingsinbusiness usingthequickestandsimplestmethodsisn’talwaysthebest approach WhileusingAIcontentmayseemlikeano-brainer,thelong-termriskcanoutweighthe short-termgains Yourbusinessdeservesauniquevoiceinacrowdedmarket,whichisn’tsomething AIcontentcandoforyou
Ifyou’relookingtosoundhuman buildtrust andfindyourbrandpersonalityinacrowdedonline space let’stalk ContactInkspottolearnmoreaboutourwebsitecontentwritingservicesinPerth
FrequentlyAskedQuestions
WhatarethemainrisksofAI-generatedcontentforsmallbusinesswebsites? AIcontentcanbehighlygeneric,factuallyinaccurate,andmissyourbrand’suniquevoice This,inturn, willhurtyourcredibilityonline,failtoengagevisitors(especiallywhencompetitorssoundmore human),andcauseplagiarismorpenaltiesifitsnotproperlyeditedandfact-checked
WhatarethedisadvantagesofusingAIforcontentwriting?
AIcontentisunabletoproduceoriginalideas Instead,ittakesbitsandpiecesfromvariouswebsite sourcesontheinternet Usingtheserepeatedideashasmanydisadvantages suchaslosingyour originality,brandpersonality,andfailingtoappealtocustomersasadifferentproviderthanyour competitors AIcontentcanalsomakemistakes andyou’llbeatriskofpublishingmisinformationon yourwebsite
CanAIcontenthurtSEO?
Yes,itwill Searchenginesvaluecontentoriginality,relevance,andexpertise AI-generatedcontent cannotproducenovel,uniqueideas Soyourcontentwillberepetitiveandlow-quality,whichmay harmyourrankings Over-optimisedorduplicatetextcouldalsotriggerpenaltiesfromsearchengines andloweryourwebsitesvisibilityandorganictrafficovertime
CanAItoolsreplaceaprofessionalwebsitecopywriter?
No AIcontent-generatingtoolsdon’thavethestrategy,creativity,andemotionalintelligenceofa human professionalwriter Acopywriterhelpsfine-tuneyourmessagingsothatitresonateswith fellowhumans,matchesyourSEOgoals,andreflectsyourbrand’spersonality However,AIcan definitelyspeedupthedraftingstage
IsitsafetouseAIforbrainstormingblogideas?
Yesabsolutely!AIisagreattoolforgeneratingblogtopicideasandoutlinesquickly Iusetoolslike ChatGPTtosupplementmyideas andencouragesmallbusinessestodothesame However you shouldrefine fact-check andadaptideastoyouraudience’sneeds andalwaysaddwhat’sunique aboutyourbusinessintothecontentmix
HowdoIavoidtherisksofAI-generatedcontentonmywebsite?
Firstly useahumancopywriterattheearlystagesofcreatingyourcontent Thismeanseveninthe ideastageitself Useyourexpertiseandskillsasabusinessownertoaddhumaninsights,examples, andexpertiseintoyourcontent
Youshouldalsorunplagiarismchecks updateoutdatedreferences andhavearegularcontentreview processtoensureyourcontentremainsrelevant,credible,andSEO-friendly
Whyishuman-writtenwebsitecontentbetterforbuildingtrust? Yes,human-writtencontentdefinitelyresonatesbetterwithyouraudience Itconveysempathy, understanding andauniqueperspective whicharequalitiesmanyaudiencesconnectwith
Asacontentwriter Icollaboratewithmyclientstocreatecontentthatreflectstheirrealexperiences usesrelatablelanguage,andaddressescustomerpainpointsmorenaturally Thisbuildscredibility andhasahigherchanceofconvertingyourwebsite’svisitors
DeniseChoong
Author
DeniseisasmallbusinessmarketerandcopywriterinPerth,andthefounderofInkspot Marketing Withover10yearsofmarketingexperience,shesworkedwithbusinessesinSaaS, finance,NDIS,medical,hospitality,andotherindustries
Deniseispassionateaboutusingsoundmarketingpracticestohelpbusinessownerssee tangibleresultsintheirinvestment Morethanquickshort-termwins sheworkscloselywith businessesandmarketingteamstoseelong-term lastinggrowth
InkspotMarketing
InkspotMarketingisamarketingagencyforsmallbusinessesandstartupsin Australia FoundedbyacopywriterinPerth,wehelpsmallbusinesses understandhowtheycangrowtheirbusinessandprovideaffordable marketingsolutions
Email:denise@inkspotmarketingcom
Phone:0402746913
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