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Media Kit

518 PROFILES is a high gloss, monthly publication designed to visually capture each reader cover to cover. We are commonly described as a unique, boutique coffee table magazine filled with positive and intriguing editorial. Our vibrant color and National Platinum and Gold award winning photography and design, draw each reader in. 518 PROFILES has been very successful in the publishing and design industry for over 20 years. We offer each advertiser complimentary, professional graphic design. Each ad is created thoughtfully and unique to market each business to its highest level. 518 PROFILES offers all our advertisers complimentary photography as well as a SIX PAGE feature story! It is an amazing marketing tool right at your fingertips. Within this media kit you will find our circulation, online media, testimonials and print advertising rate card. Please reach out to me directly with any questions at ADVERTISING@518MAG.COM

Stephanie Sittnick Founder / Publisher

WWW.518PROFILES.COM

Circulation

Each month 518 PROFILES is distributed to establishments such as Fine Dining, Boutiques, Luxury Hotels, Resorts, Theaters, Museums, Spas, Medical Offices, Art Galleries, Coffee Shops, B&Bs, Specialty Shops and Academic Institutions.

HOW DOES EACH ISSUE OF 518 PROFILES STAY AGELESS? 518 PROFILES does not print time sensitive editorial content which gives it endless longevity for each reader and advertiser. A November issue can be read in July, and the content will be just as fresh and relevant. This is what gives this publication staying power to be collected and revisited by many.

VISIT WWW.518PROFILES.COM TO VIEW ALL ARCHIVED ISSUES

518 PROFILES has Achieved National Awards

Online media PRINt ANd dIgItAL mARkEtINg ARE POwERFuL tOgEthER The two work together to create your optimal marketing strategy. When incorporating a multichannel approach, 518 PROFILES reaches your customers where they are, in both print and digital formats. We are setting up your business for success.

testimonials NAtIONAL AwARd wINNINg • hIgh gLOSS • CREAtIVE • VISuAL • BOutIQuE “I have advertised with 518 Profiles since its inception. I am extremely happy with the lush colorful layouts and positioning of ads. The magazine has my best interest in mind; offering advice to make visual improvements when necessary. Customer service is exquisite. I highly recommend advertising with this magazine.”

“Saratoga’s finest magazine!!! A magazine you pick up and keep for its quality, feel and content. I have done many ads in newspapers and magazines in my career, and we literally have people walking in with 518 Profiles in their hands looking for us. Advertising with the magazine works well because the readers pay attention to the high quality and editorial.”

“What a beautiful Magazine!! It’s a pleasure to display 518 Profiles in my shop... my customers love it! Stephanie is a delight to work with in all of the facets! I am very proud to be part of this publication which has not only brought me sales but has connected me with very loyal and devoted customers from all over our region!”

tom myott, Artist - www.tmyottart.com

Saratoga Saddlery & International Boutique, Saratoga Springs

Cornina Oberai Corina Contemporary Jewelry, Ballston Spa

“Doing business with 518 profiles has been an absolute pleasure. Stephanie is extremely professional in designing and executing our print ads exactly as we envisioned. She makes the process smooth and easy leaving my time free to focus on our employees and guests” michael J. Fortin, Owner/Executive Chef mJF Restaurant group LLC, Cohoes

"We have been very pleased with our advertising program in 518 Profiles magazine. Stephanie has created a unique and fresh advertising venue. We absolutely loved our feature story! The photography and layout, the writing, and everything about it. 518 Profiles is a classy, informative, and welcome addition to our Artistic and Cultural surroundings." tom Clement Clement Frame Shop & Art gallery, troy

“My customers and I love 518 Profiles, the articles provide information about local artists, unique shops and things to do. The quality of the articles, images and publication values are hard to find anywhere else in the region. I am so pleased to be a part of the 518 Profiles family.” gail Snitkoff, Pause gallery, troy

“The cover, alone, of 518 Profiles draws me in, every time. I always wait for a block of time before opening it, so I can settle in and enjoy. The articles are in-depth portraits of a business or of a person and the photos are brilliant. Even the advertisements are quite spectacular. I had looked forward to placing my own business ad, and finally have done so. Stephanie is easy to work with and I just love the ad that was created.” kathy Agneta, m&P gifts LLC / merriman & Pfister’s marketplace, delmar “Working with Stephanie and 518 Profiles has been a consistently, exceptionally professional and positive experience. They are very easy to work with and have an unusual attention to detail that is appreciated! The award-winning publication is beautiful... and my customers look forward to picking up the new issue each month. We are proud to be among their advertisers!” Amanda magnetta, Bear and Bird Boutique + gallery, Schenectady “518 Profile has provided great exposure for our business. Each issue inspires its readers and contributors.” dB tRENdS, Ballston Spa

“As a photographer, and the the advertising and marketing director of The Alpine Sport Shop, a family owned business in Saratoga Springs, I appreciate the creative insight and thoughtful stories that 518 Profiles shares about local artists and businesses. The magazine is a quality resource and guide for its readers, on where to find what is interesting and unique in our area.” terri-Lynn Pellegri Alpine Sports, Saratoga Springs “The Magic Moon is a small business that has grown with the community over the last 26 years. We appreciate the efforts of 518 Profiles, a publication that consistently turns its spotlight on the lesser-known niche businesses in and around Saratoga Springs. From an advertiser's point of view, we're more than pleased with the personal attention we've received from the publisher, as well as the eye-catching presentation of the printed product each month.” the magic moon, Saratoga Springs “518 Profiles is a Great Magazine! Stephanie and staff do a great job in presenting the artist they feature each month. Great photos and in depth interviews.” gary Zack, Zack gallery, Saratoga Springs

Advertising Specs & Rates wE hANg OuR AdS LIkE PAINtINgS IN A gALLERy. Advertising is an art form... Readers view our ads with a purpose.

ADVERTISING PACKAGE SPECIALS * ADVERTISE FOR 12 ISSUES:

* ADVERTISE FOR 6 ISSUES:

Receive a 6 PAGE feature story and also 4 complimentary ad size upgrades

Receive a 4 PAGE feature story and also 2 complimentary ad size upgrades

COVER PRICING (based on availability)

INSIDE FRONT COVER $1,300

INSIDE BACK COVER $1,100

BACK COVER FULL PAGE

HALF PAGE

QUARTER PAGE

9.5” x 11.5” (.25 bleed)

H 7.75” x 4.75” V 3.75” x 9.75”

3.75” x 4.75”

4 issues

ALL AdvERTISING RATES ARE PER INSERTIoN.

$950

$600

$350

6 issues *

Advertising packages include complimentary graphic design and photography when needed.

$900

$550

$300

12 issues *

TECHNICAL REQUIREMENTS

$500

$250

• File submission formats - .tif, .eps, .pdf, . jpg

$850

$1,300

• Fonts and images must be embedded in file • Images should be 300dpi and in CMYK colorspace

SUBMIT YOUR ADS TO - ADVERTISING@518MAG.COM

• Advertisements containing coupons will not be accepted.

STEPHANIE SITTNICK publisher

860.227.8199 / advertising@518Mag.com