INS Branding Guidelines 2023

BRANDING GUIDELINES

TABLE OF CONTENTS 01

Introduction

02

Keywords

03

Logo Variations

04

Proper Logo Use

05

Typography

06

Color Palette

07

Image Direction

01

WHO WE ARE Infusion Nurses Society (INS) is an international nonprofit organization representing infusion nurses and other clinicians who are engaged in the specialty practice of infusion therapy.

Since 1973, INS has continued its commitment to bringing innovative resources and learning opportunities to the wide range of health care professionals involved in the specialty practice of infusion therapy. We are dedicated to advancing the delivery of quality infusion therapy to patients, enhancing the specialty through stringent Standards of Practice and professional ethics, and promoting research and education in the infusion nursing practice.

02

Infusion Nurses Society Recognized as the global authority in infusion therapy, INS is dedicated to exceeding the public’s expectations of excellence by setting the standard for infusion care. INS sets the standard for excellence in infusion nursing by developing and disseminating the Standards of Practice, providing professional development opportunities and quality education, advancing best practice through evidence-based practice and research, supporting professional certification and advocating for the public.

EXCELLENCE

INTEGRITY

INNOVATION

We are dedicated to continually improving ourselves, our programs, and our services.

We are committed to honesty, trust, and respect in all we do.

We promote creativity and inventiveness of ideas and processes.

03

LOGO VARIATIONS The Two Types

Main Logo

Secondary Logo To be used when only when more background is available

BRAND STYLE GUIDE 2023

04

PROPER LOGO USAGE AND PLACEMENT Rules of Application Do's and Dont's No modifications of any kind The prefered background color is white unless otherwise requested.

Request a png, jpg, ai instead of illegally downloading from the internet.

Logo should appropriately spaced from other images/logos

BRAND STYLE GUIDE 2023

05

BRAND TYPOGRAPHY

HELVETICA

Aa

Aa Bb Cc Dd Ee Ff Gg

Helvetica Helvetica Bold

Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

BRAND STYLE GUIDE 2023

06

CORPORATE COLORS

Hex Code #0F4D81

Hex Code #358AA7

Hex Code 5F4B8C

Hex Code #BDF48C

CMYK 99% 75% 24% 8%

CMYK 78% 33% 25% 1%

CMYK 75% 81% 13% 2%

CMYK 28% 4% 57% 2%

RGB 15-129-77

RGB 52-167-137

RGB 95-141-76

RGB 191-140-212

BRAND STYLE GUIDE 2023

07

PROPER IMAGERY Create Cohesiveness Our imagery should reflect our values and mission. It should capture real people and be clinically appropriate. Do not use graphics unless directed by INS marketing. Images should portray someone you can rely on for expertise.

BRAND STYLE GUIDE 2023

CONTACT INFORMATION 781.440.9408

whitney.hall@ins1.org

www.ins1.org