5 Tips for Building Your Brand with

1.ON KEEPING MOMENTUM

“You have to go into it with the intention of not monetizing right away. It’s slow strategic growth. This has been 13 years that I’ve been building this. This is not any kind of overnight success. I still have a long way to go and you’re going to experience all diferent kinds of things. But here’s the question you should ask yourself. Would you rather be working for someone else, building someone else’s dream, or would you rather be building [it] on your own terms? Even if it takes longer? To me, it’s worth it and the reward is so amazing. At the end of the day, I’d rather be working towards something that has to do with creating my own future.”

2.ON LEARNING

“It’s like sometimes you have to go through those things so you can have the clarity and it can point you in the direction of where you want to go. So I get people that are like, ‘I regret that. This was a waste of time for me.’ [But for me] it’s not a waste of time to go through all these things because it really helps you refne what you want to do.”

3.ON COMMUNITY FEEDBACK

4.ON CREATING EXPERIENCE

“It’s like you really want to create an experience for your customer. So, for me, if I’m a boutique owner, I want to know what the customer’s looking at before they come in. When they get through the door. I want to know what that’s like from the door to when they’re shopping, when they’re actually shopping. What’s that like? What’s the checkout process? What’s the dressing room like? Is there a social media wall that they can take Instagrams that has your Instagram handle above it in like a light? What is the full experience to when they go home and actually try on the clothes? I would have everything be really beautiful, so the audience wants to go out and be a soldier for your brand. You’re basically having the audience snap all of these things along the way. They’re posting it. I mean, you really don’t need to go hire an infuencer or hire a celebrity to promote your brand. It’s right in front of you what you need. You just have to create the experience.”

5.ON GOAL SETTING

Speaking at the February edition of MAGIC Las Vegas, Lauryn Bosstick, the creator of wellness and lifestyle brand The Skinny Confdential, shared her insights on entrepreneurship, creating an engaged, customer-frst experience, and how to plan and achieve long-term goals.

“I decided, okay, I’m hearing my audience and I listened to them and really built the product around them and involved them in the process. So, I think if going back to if I was the boutique owner, what I would do is I would create content for the customer that you want to serve. And then I would also run a boutique… I would start listening to feedback, I would ask their opinions, I would have them tell us what they don’t like, what they do like. And I would really curate the whole shopping experience around what the audience wants. I think people get in trouble when they make themselves the hero. It’s got to be what the consumer wants. You have to constantly be listening in your DM’s. I’m always watching. I’m so involved with the community that I’ve created from the beginning that I know exactly innately what they want. It’s very intuitive now. So I think if you own a boutique, start creating content online and really paying attention to what that audience wants.”

“It’s like mobile momentum. What did I do today that moved it forward? I think trying to do that every single day is really great. Instead of looking at the whole thing and being completely overwhelmed, it’s like, what can you do right in front of you right now? And then I’m a big fan of writing all your goals down and creating systems underneath the goals… Instead of like a vision board, it’s so broad, you need to create like an execution board of systems to get to the goals that you want.”

This season, MAGIC is back in Music City for round two. At MAGIC Nashville, you can shop all the trends across apparel, accessories, footwear, and home, gift & beauty, while also tapping into immediates, local brands and get a frst look at Holiday. Here is a preview of some of the brands to shop this season.