FW 24/25 APPAREL SOURCING TRENDS

FW 24/25

Material SOURCING Trends Intro to the Season Guide

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“We are entering a time of transition. One where we come to accept the constancy of change, conflict, and uncertainty. We learn to adapt, seeking out products, environments, and modes of expression that can respond to our every need or desire and prep us better for what may come tomorrow. Amidst the chaos, we look for ways to safeguard our well-being, from taking on solitary and creative pursuits to escaping through heightened forms of storytelling. As norms and traditions get upended, we start to lay the groundwork for more compassionate societal structures that lead us toward greater equity and inclusion”

ABOUT THIS GUIDE

Upon this new landscape, MMGNET has partnered with the global forecasting agency FS (Fashion Snoops) to lead the way into the Fall/Winter 24-25 season with an “Intro to the Season” Designed as a trend & industry insights preview, this guide kicks off with an overview of the leading shifts in manufacturing followed by the four overarching design aesthetics and cultural signals that will frame the upcoming season; providing a “first look” preview into how each theme will influence trends in raw materials, constructions, finishes and detailing.

Finding newness in overarching design drivers including craft, wellness, sustainability, expression and technology, this guide acts as a complement and preview to our full length digital session, where these concepts and directional considerations will be discussed in depth.

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MANUFACTURING + PRODUCT INSIGHTS

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CONSCIOUSLY RENEWED

As global waste crisis persist, recycling will become compulsory across all industries. For mills and spinners,

STREAMLINING PROCESSES

waste materials present a challenging but abundantly sustainable resource in comparison to the generation of new petro -chemical fibers or the growth of natural ones.

Future-facing processes,

Circulose

from non-woven technologies to 4D weaving, are devised

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Uniqlo

to decouple and collapse supply-chain operations for greater efficiency — providing the potential to dramatically advance timelines, waste reduction and output.

TRACEABILITY SOLUTIONS

Traceability solutions — namely blockchain and NFC or RFID chips — are powering a new era of accountability in sustainable practices, allowing the various steps and stops in the supply chain to be Avery Dennison

easily logged and thereby verified and optimized.

Vizoo

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SOURCING PLATFORMS Digitization of fabrics, trims, and other materials is

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IMPACTS OF AI The rapid development of AI has widespread implications for the future of sourcing, from the use of generative

allowing the sourcing process to happen more

tools in designing textiles to advanced

efficiently and sustainability, with online B2B

machine learning models to fuel

marketplaces and platforms emerging to aggregate

production automation.

supply and demand and facilitate circularity.

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Browzwear

FW 24/25 DESIGN AESTHETICS

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SENTIMENTAL

IMMERSIVE

CHAOS

FRAGILITY

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1

SENTIMENTAL With so much uncertainty in our daily lives, we find ourselves coveting legacy that endures—nostalgia that gives us a break from a darker, tougher reality. We lean into the personal intimacy that comes with crafting, making, and rehabbing things.

Sentimental disrupts our concept of heritage by creating reverie out of realism. This is a fresh way to reimagine and reinterpret traditional troupes of design. Through modernly-adorned surfaces, parodies on the classics, a focus on recovered craftsmanship, and a comfortable coexistence with other cultures, we’re left with a new form of maximalism—cool, modern heirlooms of heart and soul, and complex fragments of imagination that improve our outlook on the world.

Emily Dickson

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CULTURAL INSIGHTS

FW 24/25 SENTIMENTAL

CRAFT CARE Wellness coincides with sustainability in a movement of craft care that finds satisfaction and healing in the labor of making and rehabbing things. In this customers are seeking products that last and want to have the ability to extend the lifespan of their favorite items through repairable solutions.

Finisterre Soull Ogun Odette Blum

Marcos Florentino + Kelvin Yule

MYTHICAL MEANING In a time of uncertainty, we ground ourselves in ancient knowledge and wisdom. Revisiting older methods of sourcing and production like ancient regenerative agriculture and historical textile processing ties product to time-honored traditions and ecosystems.

Dustin Aksland

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JJ Trailwalker

COLOR INSIGHTS

FW 24/25 SENTIMENTAL

The colors in Sentimental are like heirlooms that hold the same weight of nostalgia as they do novelty. Initially identified as an emerging movement within the Home market, we expect time-honored, traditional hues to influence fashion markets, evoking a sense of stability and authenticity across assortments.

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Derecho

Tile

Mountain Mist

Quietude

Batten Wood

Egg Yolk

Oxblood

Dusted Clay

Rose

Inkny

Indigo

Thunder

Baked Pear

Sesame

Friesian

Twilight

Giorgio Sangiorgi

MATERIALS / SURFACES INSIGHTS

FW 24/25 SENTIMENTAL

Layered with emotion and legacy, makers explore time-honored techniques and raw resources in profoundly novel & responsible ways. With a well of ideas from embroidery to embossing the character of each process is considered & shows the outcome of confidence overtime. Evoking a thoughtful approach to sourcing opt for upcycled patchworking to recast archival materials with new purpose and organic wool to honor the earth.

Soull Ogun

Ralph Lauren

Footcork

CORK COMPOSITES Deparel

RESPONSIBLY SOURCED WOOLENS

Her Co Lab

UPCYCLED METALS & STONES Calamai by Lanificio Becagli

VINTAGE PATCHWORK

UNDYED & CHEMICAL FREE WOOL

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QUIRKY STITCHWORK

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IMMERSIVE Our perspective of the world used to be limited to a small radius around our birthplace. For thousands of years, humans rarely traveled further than the most familiar of surroundings. Technology has changed that. Our very existence is unbound by location. Web3 innovations are launching our imaginations into new realms. Immersive is about a new state of existence that’s neither physical nor abstract. It’s a necessary way of thinking and being to move us through the dire straits of reality.

This new playground of the senses we are immersed in is full of daring dreamscapes and cosmic glamor that inject us into places we never thought possible. Even nature is viewed through a high definition, larger-than-life lens with wondrous colors and slightly bizarre beauty.

Katharina Grosse

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CULTURAL INSIGHTS

FW 24/25 IMMERSIVE

WEB 3 CONNECTION The decentralized ethos of Web3 technologies powers new organizational structures and tools to authenticate goods and certify sustainable business practices from seed to shelf. On the consumer level, Web3 inspires a new aesthetic sensibility that leans into vibrant digital hues and 3D design-inspired textures.

Giorgio Provenzale

Werc Collective

Odette Blum

Marcos Florentino + Kelvin Yule

MADE-TO-MORPH In this climate of economic and environmental instability, there is a pull toward modular and flexible products that can adapt to any event. On the horizon, space exploration is accelerating developments in responsive fabrications, such as soft robotics and 4D printing.

Loewe

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Oma

COLOR INSIGHTS

FW 24/25 IMMERSIVE

The colors in Immersive are an extraordinary feat of inspiration and innovation—a group of primarily hyper brights that stimulate the senses. Bursting with vitality when used in material assortments, these hues are also great at brightening up darker palettes and serve as great transitional pops from summer to fall or winter into early spring.

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Synth

Immerse

Lava

Fire Spark

Ludisia

Sundial

Cellulose

Wasabi

Nimbostratus

Twilight

Beetroot

Vitality

Fuzz

Limelight

Derecho

Blue Palm

Andrew Kudless

MATERIALS / SURFACES INSIGHTS

FW 24/25 IMMERSIVE

Springing expression into strangeness, an intensely varied assortment of yarn textures and pigments feel as teeming and complex as ecosystems. Experimental knits adopt mutated inspirations with odd stitches while temperature sensitive and uv sensitive finishes explore color changing interactions. Demonstrating the potential of next-gen alternatives via plant based leathers and bio-engineered fibers, new solutions are becoming increasingly more adaptive, sustainable and imaginative.

Meredith Woolnough

Sommers Plastic Products

HEAT SENSITIVE

Beatrice Vesprini x Lucrezia Ciabatti

WILD & VIVID PRINTS

Bettina Blomstedt

Stratasys

BIOPHILIC EMBROIDERIES Think Positive Print and MTK Australia

3D PRINTED INTRICACY

ENGINEERED PIGMENTS

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MORPHED RIB KNITS

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CHAOS It’s often said that chaos feeds life. It breeds a vastness of possibilities, pushing us to be more comfortable with the unknown. Without the instability in our daily surroundings, we wouldn’t have an appreciation for protection and belonging.

We have an interesting relationship with chaos—both frightened and inspired by its savage beauty. As distressing as it is, the aftermath of chaos and destruction signals a creative reset. We look to repaired surfaces, ruptured textures, ashen patterns, fragmented construction, brutalist shapes, and industrial craftsmanship to beckon us back to the discord of design. The anarchy of the universe can be unnerving and liberating at once, expanding our point of view and disrupting our outlook.

Raquel de Carvalho

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CULTURAL INSIGHTS

FW 24/25 CHAOS

ANTI-ESTABLISHMENT Corporate criticism and a distrust in hierarchical institutions continues to take root amidst more visible inequalities. These sentiments heighten the importance of supply chain transparency, equitable labor force treatment, and the utilization of resources to offset social, economic, or environmental imbalances.

Cornelia Parker

Theo Tagholm

Marcos Florentino + Kelvin Yule

BRUTAL AMBIGUITY A state of ongoing uncertainty cultivates a normalization of constant change, not only for consumers, but businesses too. As traditional approaches are becoming obsolete, the next evolution of supply chain management will wield AI and blockchain technology to reduce risk, iron out inefficiencies, and lower overall costs.

Javier Miranda

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Moncler

COLOR INSIGHT

FW 24/25 CHAOS

The colors in Chaos are a visual representation of the drama in our surroundings—a release of earthen, fiery energy full of turmoil and beauty. Intense iterations of familiar shades, these hues are great for transforming best-selling items into emotional statement pieces with a fresh, investment-worthy appeal.

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Java

Mussel

INky

Pewter

larimar

Cirrus

Overcast

Thunder

Sundial

Black

Nimbostratus

Heat

Lava

Egg Yolk

Friesian

Oxblood

Neil Krug

MATERIALS / SURFACES INSIGHTS

FW 24/25 CHAOS

Thrust into turbulent times, materials are prepared for all eventualities and approached with an industrial-like precision. New technical approaches to performance fabrics advance the look and feel of constructions into lighter and more resilient outcomes. Layered distressing and chaotic textures feel energetic while still offering warmth and confidence. Amplifying the importance of innovation 3D tools devise new and exciting outcomes.

Griffin Studio

Olmetex

MIT Self Assembly Lab

3D PRINTED TECHNIQUES TEXTURED LASER CUT LAYERS Glide Soles

Coat Yarn SRL

TECHNICAL FLOCKING Nike

GRITTY RECYCLED COMPOSITES

LIGHTWEIGHT INSULATIONS

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PADDED TECHNICAL KNITS

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FRAGILITY Against the juxtaposition of the rough, rugged and robust, Fragility shines a light on restorative surfaces, luxurious luster, and design that’s plush but also steadfast—exteriors that have extra give while looking so graceful. Utility is essential because it protects and prepares us, but a new level of romance and softness makes for a slower reveal of efficiency. A stunning range of motion in fabrics and shapes puts emphasis on restoration, while healing is accented through slow repairs, flexible mending, and soft shattering.

Bringing joy and nature into otherwise brutal or aggressive spaces demonstrates how much power we really have over our perceptions. Fragility is the reminder of how multifaceted the world can be—impassioned and distressing, and everything in between.

Dior

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CULTURAL INSIGHTS

FW 24/25 FRAGILITY

DIVINE FEMININE People are embracing the principles behind the “divine feminine”, a term that honors perceived feminine traits like intuition, care, and emotional intelligence. These nurturing qualities can inspire businesses to become better caretakers of the world through socially and environmentally responsible sourcing and production methods.

Asim Khan

Eclipse Cam

Marcos Florentino + Kelvin Yule

COMFORT OF SOLITUDE More people are seeking out ways to bring solitude and stillness into their lives, from meditation retreats to practicing digital minimalism. As a result, consumers will continue to consider comfort-centric categories like loungewear, activewear, and intimates with more attention.

The Arrivals

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Carlo Piro

COLOR INSIGHT

FW 24/25 FRAGILITY

The colors in Fragility are a delicate expression of both strength and subtlety—a visual push and pull of the complexities of being human. As consumers look to truly nurture their mind, body and soul, restorative hues will gain traction as a heightened pursuit toward rest, balance and mental wellness emerges.

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Pewter

Thunder

Tile

Baked Pear

Sesame

Dusted Clay

Winter Coral

Mountain Mist

Overcast

Sour Mint

Quietude

Passiflora

Cirrus

Sea Salt

Breathless

Croissant

Rebecca Louise Law

MATERIALS / SURFACES INSIGHTS

FW 24/25 FRAGILITY

Embracing quality in design we find strength and a quiet reminder that simplicity can also be complex. On the surface materials appear straightforward, but uncover so much more when engaged with. From malleable crepes that interpret the softness of skin to wellness fibers like Seacell that are enriched with essences to care for the skin, all material properties are deeply considered. Delicately considered stitches and metallic coatings adorn surfaces with simple elegance and shine.

Federico Cina

CFM Conscious Fabric Makers

Bucol

FRAGILE SHEERS SOFTENED QUILTING

Julias Palette

Jacquemus

SEACELL FIBER WELLNESS BLENDS Woolmark

IMPERFECT METALLIC FINISHES

SOFT TOUCH CREPES

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NATURAL TIES & KNOTS

SHOP THE TRENDS Shop SS 24 trends at upcoming MMGNET Group live events

SOURCING at MAGIC Las Vegas

PROJECT New York

MAGIC Las Vegas

PROJECT Las Vegas

Men’s + Gender Fluid Contemporary

Men’s + Women’s Trend & Young Contemporary

Men’s + Women’s Contemporary

July 17-19, 2023

August 7-9, 2023

August 7-9, 2023

August 7-9, 2023

PROJECT Tokyo

SOURCING at MAGIC New York

COTERIE New York

MAGIC New York

Sourcing

Women’s Elevated Contemporary

Women’s Trend & Young Contemporary

September 19-21, 2023

September 19-21, 2023

September 19-21, 2023

Men’s + Women’s Contemporary September 13-14, 2023

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Sourcing