Media Buzz: Amcor's clients under the spotlight

FORDS GIN by BROWN FORMAN: The most versatile London Dry gin launches its Sloe Gin!

Sloe Gin by Ford Gin

Fords Gin, the gin "created by the bartenders, for the bartenders" owned by Brown-Forman group since 2019 launched its Sloe Gin!

Created by the emblematic duo formed by Simon Ford and Master Distiller Charles Maxwell, this new drink is made from berries from France and England as well as the emblematic Fords Gin.

Launched in the United States after 3 years of development, this new range is bound to thrill cocktail amateurs and mixologists from all around the world!

To cap this new range, the brand chose STELCAP.

LILLET, always more committed to the environment

Lillet blanc and Lillet rosé

Lillet, the famous aperitif from Bordeaux was just rewarded for its commitment to sustainability by winning the Adelphe Millésime contest.

For this year’s edition, the brand submitted a major project: the global Ecodesign of its packaging.

From the reduction of the label size and bottle weight, to the choice of using STELVIN®, a recyclable aluminium closure, several actions were undertaken by the brand. Here, the sales volume represents 14 million bottles, 800 000 of which were sold on the French market.

Furthermore, each of these actions was carefully quantified and measured: when it comes to transport, packaging reduction therefore allowed the brand to reduce its CO2 impact with savings of 110 000 km/per year, and by reducing nearly 8% of its emissions.

Amcor and its Saint-Seurin Plant are proud to have participated in such a project and thank Lillet for their trust. A well deserved victory!